Bargain breaks

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www.kevinwiles.co.uk

ABOUT Bargain Short Breaks

Overview of Bargain Short Breaks

BargainShortBreaks is a unique website offering customers the chance to find a range of short break holidays for the very best price.

Specialising in various types of packages which are likely to be searched by customers, including –

• City Breaks• Stag & Hen Do Breaks• Spa Breaks• Sport Breaks• Lapland Weekend Breaks• Theatre Breaks

The website has no real fixed market as it is very diverse and could target any potential customers looking for a short break holiday anywhere in the world.


Keyword Analysis

The current market for the website is very broad and in fact has huge competition with many companies all fighting for number one spot for various holiday related terms.

The below is a small outline of traffic which both the main keywords currently get it also highlights BargainShortBreaks position.

Keyword Search Volume No. Results Position (UK)

Cheap Short Breaks

60,500 4,840,000 6

Bargain Short Breaks

1,900 33,100 1

New keyword focus

I would look at developing a more long tail keyword focus, although this might not bring as much traffic to the site they are more likely to convert more sales

I’d also look at adding the most popular locations to keywords again these are more likely to convert as people are further down the buying process.

Keyword Competition Global Traffic Local Traffic Position *Estimate Time

Generic Keywords

Short Breaks in Europe

High 91 91 NA 3 Months

Bargain Weekend breaks abroad

High 22 21 NA 3 ½ Months

Themed Keywords

Stag Weekends Abroad

High 1,300 1,300 NA 3 Month

Weekend Theatre Breaks

High 2,900 2,400 NA 3 Months

*Estimated time for improvement


On Page Review

The website also has all of the other below which will help users and search engines around the website.

• Easy to Navigate• Fast Loading• Social Metrics• Great Imagery

Good Features

The website currently has a range of features which make it good for users, this includes all of the below.

Great Call to Action

Good Trust Signals


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On Page ReviewLack of Content

Issues

The whole site lacks content, no blog could be found either.

Poor Internal Linking

As a result of having little or no content the site cannot benefit from having a good internal linking structure.


Off page Analysis

Cheap City Breaks; 176

Bargain Short Breaks; 1520

City breaks; 64

No Anchor Text; 644

http://www.bar-gainshortbreak-

s.com ; 62

bargain short breaks, cheap city

breaks; 20

h-bargain short breaks; 322 bragian short breaks - cheap short

breaks; 18

www.bargainshortbreaks.com; 12 bargainshortbreaks.com; 16

Anchor Text

Backlinks = 3,063The overall total of backlinks Bargain Short Breaks has at the moment.

Anchor Text

The total amount of domains which hold all of the above backlinks

Referring Domains = 268

Some of the Anchor text for the link profile have blanks these should be looked at. They might be changed for Brand/Keyword terms

Average Links Per Domain = 11This is an average based on backlinks/Referring

domains. The lower average the better

Links which have no anchor text could be images on other sites, more investigation should go into exploring these.


Content OverviewLooking at the site it is clear the site currently lacks a lot of content, although they are ranking well in the SERPS for some keywords. Adding new content will ensure they can effectively target more long tail keywords as well as build up a good strong internal linking profile.

Since Google as released various updates trying to combat low quality content it would be a good idea to ensure the content is of a high quality and is of value for the user.

The below display some simple ideas which could be developed to help create a much better content strategy.

Content Suggestions• Videos

These could be small clips showing the best places to visit in certain breaks. They could also be videos highlighting the hotels which could give customers a better insight into the accommodation they will be staying in.

• Interactive GuidesLook to make some simple guides which can be image and content based which people can easily download depending on the area and type of break they are booking. These guides could be displayed as the user checks out and prints a receipt they could also be hosted on a blog.

• AppBeing a holiday company you should have the best insights into the best places to eat, drink and party make a small app which again people can download and share free of charge and allow them to find the best places nearby. You could also look at doing exclusive discounts for these places should someone book through you.


Link ReviewTypes of

LinksPanda

Google panda is one update from Google which aims to target low quality and thin sites, while Bargain Short Breaks site might be ok it does lack a lot of genuine content.

The sites linking to the root domain however are of low quality and will if not already have been hit.

PenguinPenguin is another update which looks at targeting all domains which are seen to be breaking Google Web Master Tools. This could be done in a range of ways but again it is something Bargain Short Breaks should make sure they are not violating.

From doing a quick check of the link profile of the website, a lot of links are coming from the sister companies which can be fine although this might conflict as a link network.

As well as this a lot of other links have been built to low quality directories including those about SEO. BargainShortBreaks should look at creating a much more diverse link profile with better link tactics.

The links within these mainly all go to the homepage to, you should look at builder deeper links within the site by more natural methods to ensure you are not going to be penalised by Google.

Look to build high quality links and don’t focus on quantity look to focus more on quality, try and find sites which have a good authority and try and acquire links from these sites this will pay off much more than creating articles for low quality sites.


Improving Authority

Social Media has become a key part in online marketing, for any website which has little or no authority social media can be the ideal place to quickly grow an audience and show how knowledgeable you are within that industry.

Engage with industry experts to show you have authority and then help answer questions which people less experienced than you might not know the answer to.

Create compelling content for social media sitesCreate compelling content for social media sites

SocialThis is a new update which is going to be rolled out by Google very soon, this will tie content to an actual user giving people a face to the name. This will combine Google+ and Google SERPS to create Google Authorship.

This will all be about creating killer content which will get shared socially.

This is a new update which is going to be rolled out by Google very soon, this will tie content to an actual user giving people a face to the name. This will combine Google+ and Google SERPS to create Google Authorship.

This will all be about creating killer content which will get shared socially.

Author RankLink Building has always being a key metric to see your website rank higher for certain keywords. No matter what your industry is everyone looks at websites which rank higher in Google for various keywords to be more authoritative than any other website.

You will only get these rankings by creating great content which in turn will attract links.

Link Building has always being a key metric to see your website rank higher for certain keywords. No matter what your industry is everyone looks at websites which rank higher in Google for various keywords to be more authoritative than any other website.

You will only get these rankings by creating great content which in turn will attract links.

Link Building


CONTACT ME

MY DETAILS16 Hathaway Green LaneStratford upon AvonWarwickshireCV37 9HX

16 Hathaway Green LaneStratford upon AvonWarwickshireCV37 9HX07824 6979 6507824 6979 65

[email protected]@gmail.com

http://www.kevinwiles.co.ukhttp://www.kevinwiles.co.uk

Twitter.com/kevwilesTwitter.com/kevwiles

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Bargain breaks