Barnardos Fundraising Guide - Children’s charities | UK ... Fundraising Online. Online fundraising

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  • Your guide to fundraising

  • Fundraising is a challenge in itself, but it can be fun and very rewarding if you plan it right. Before you start, think about

    How much can you raise? Set yourself a realistic fundraising target. Your supporters will be impressed by your determination and more likely to reward your efforts.

    Who will sponsor you? Think about all the people you know and split them into groups. For example:

    n Family immediate and wider, their friends.

    n Friends from school, university, clubs, other organisations, online social networks.

    n Work current and former colleagues, customers, suppliers.

    n Community pub, church, local shops.

    Then think about how likely all these people are to sponsor you, and how much they might donate youll soon

    see if your sponsorship target is achievable.

    Why dont youuse your friends as promoters to fundraise on your behalf? For example, a friend who plays in a band could organise a gig, or your local pub could organise a quiz for you.

    Where to start?

  • Fundraising OnlineOnline fundraising is fast, easy, and safe. It lets you promote your challenge, contact all your supporters in one go (wherever they live), and raise funds securely.

    If you fundraise online, the money goes straight to Barnardos so you wont have to handle it yourself. Sponsors are also more likely to Gift Aid their donations, and last but not least, online donors are likely to give more!

    You can set up your online fundraising page at (or another provider if you prefer). Just follow these simple steps and youll be up and running in no time.

    n Go to

    n Sign up and fill in your details

    n Follow the online instructions

    n E-mail your pages link to everyone you know and tell them about your challenge.

    Our system will notify you when somebody donates to your page, and will transfer the money to Barnardos so it can be added to your fundraising target.

    Why dont youput the link for your page in the signature of your e-mails, telling everybody what you are up to?

    An easy way to fundraise

  • So, you want to boost your fundraising totals? Events are great to publicise your challenge as people will have fun while supporting you. Here are a few simple steps to a successful event:

    n Decide what type of event you want to organise (for ideas see the next page)

    n Choose where to do it and when (and remember to book the venue and any equipment you need)

    n Ask family, friends and colleagues to help you

    n Invite everyone you know to attend.

    Why dont youfind out if your employer has a matched giving scheme and ask them to match all or part of what you have raised?Organise a

    fundraising event


    Here are a few ideas from us for what could make a fun and lucrative event


    n 5-a-side football tournament

    n Mini sports day

    Food and Drink

    n Barbecue charge your guests to attend

    n Cake bake make cakes and sell them at work

    n Dinner party host a dinner party and charge them to come. (Do this more than once with different groups of people)


    n Gigs if you know someone in a band ask them to play a gig and donate the proceeds

    n Carol singing


    n Quiz night book an area in a pub, charge guests 10 to come along and have a cash prize

    n Guess my finish time sell finishing times and offer a prize to the person who gets closest

    n Car boot sale get friends together, and all gather up your old clothes, books, music etc, then sell them on and put the proceeds to your sponsorship total

    n Ask for donations instead of birthday/Christmas presents.

    Fundraising activities


    It is important that you ensure that any activity you run to fundraise in aid of Barnardos is legal and safe for you and the public taking part. Here is some basic advice, but please get in touch with the Challenge Events team if you need any more information.

    Raffles and Lotteries small raffles held as part of a larger event are acceptable as long as ticket sales and the announcing of results take place during the event and there are no cash prizes. Raffles on their own have complex regulations, so please get in touch if you would like to hold a raffle.

    Licences to collect in any public place you will need a Barnardos collectors licence. You will also need a licence from your local authority for any of the following activities: sale of alcohol, extended hours, provision of food and drink, copyright and royalties for drama or film shows, collecting money or selling goods in a public place.

    And remember:

    n Get parental permission if children are helping at your event

    n If your event is on private property, get permission from the owner/manager

    n Do not collect money from door to door this is illegal without a licence from your local authority

    n People collecting on your behalf must be aged 16 or over.

    We also have a check list of Health and Safety tips for an event if you would like a copy please get in touch with the Challenge Events Team.

    Keep it safe and legal


    Promoting your challenge is key to maximising your fundraising efforts. First you need to decide who you want to tell, what you want to tell them, and how. Remember a few easy rules:

    n Be short, compelling and to the point

    n Say what you are doing, how much you want to raise and how they can help

    n Tell them why youre supporting Barnardos, and where their money will go

    n No two audiences are the same think about how best to talk to them

    n If you get stuck, ask our PR team for help contact us at

    OnlineNews travels faster on the net! Now you have set up an online fundraising page you can reach as many people as

    you like. To talk about your challenge you can:

    n Put the link to your fundraising page at the bottom of your personal and work e-mails (check with your employer if this is okay)

    n If you have a page on a social networking site (Facebook, MySpace, Flickr, Bebo) add your link there and tell your friends to support you

    n Make use of other websites, such as your work intranet, your friends or your clubs pages. Ask them to write about you and promote your fundraising page

    n If you have your own website or blog, update people about your training and fundraising efforts. You could even film yourself training and put it on YouTube.

    Promoting your Challenge


    Press releaseIf you want to contact your local newspaper to tell them your story, weve already prepared a press release example you can use, so if you would like it just get in touch.

    n Decide what media might be interested in your story your local newspaper, radio station or maybe TV channel

    n Contact them and explain what you are looking for

    n Ask for the right contact and send them your press release (once you have made it more personal and relevant to your reader)

    n Keep the information short for those busy journalists keep it to one A4 side, and dont clog up their e-mail with attachments

    n Dont forget to mention your fundraising events

    n Follow up with a phone call a few days later, and find out where your story will appear. Offer to provide pictures and additional information if they need it.

    Rememberif you are planning to use the media, its a good idea to contact the Barnardos team for help.

    Any fundraising materials you use should say: In aid of Barnardos. Registered Charity Nos. 216250 and SC037605.


    Here are a few tips for collecting your sponsorship money:

    n Use your online fundraising page money paid via this route will come straight to Barnardos, so you wont have to chase anybody for their donation

    n If you use paper sponsorship forms, ask your sponsors to pay upfront

    n Start your sponsorship forms with your highest donations those sponsoring you later on may look at the form for a guide of how much to give you.

    Gift AidThanks to Gift Aid, Barnardos can claim back the tax on some donations, at no extra cost to the donor! Heres how:

    n Ensure that all sponsors who are UK taxpayers tick the Gift Aid columns next to their name on the sponsorship form (or when they donate online)

    n Make sure they write down their full name and their full home address (including their post code)

    n When you collect the money, fill in the amount given and date given boxes to confirm the amount you have actually received

    n Send the sponsorship forms to the Barnardos Challenge Events Team, and they will claim the Gift Aid.

    If your sponsors are donating online, they just need to tick the appropriate box if their donation is eligible for Gift Aid, and everything else will be done for them!

    PLEASE NOTE: Gift Aid cannot be included in your fundraising pledge or minimum sponsorship target.

    Collecting money


    When can Gift Aid not be claimed?

    n On payments for which the donor receives something in return ie goods from a stall, raffle tickets, entrance tickets to an event

    n On deposits and registration fees

    n On donations made by the participant themselves or in certain circumstances donations made by people conne