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8/19/2019 Barringer Ppt
http://slidepdf.com/reader/full/barringer-ppt 1/22
1-1©2006 Prentice Hall
Lecture
Outline
Entrepreneurship:
Successfully Launching
New Ventures, 1/eBruce R. Barringer
R. Duane Ireland
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1-2©2006 Prentice Hall
Chapter 1
Entrepreneurship:
Successfully Launching
New Ventures, 1/e
Bruce R. Barringer
R. Duane Ireland
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1-3©2006 Prentice Hall
Chapter Objectives (1 of 2
1. !"plain entrepreneurship and discuss itsi#portance.
2. Describe corporate entrepreneurship and its use in
established fir#s.$. Discuss three #ain reasons that people beco#e
entrepreneurs.
%. Identif& four #ain characteristics of successful
entrepreneurs.'. !"plain the five co##on #&ths regarding
entrepreneurs.
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Chapter Objectives(2 of 2
. Discuss the econo#ic i#pact of entrepreneurial
fir#s.
) Discuss the i#pact of entrepreneurial fir#s on
societ&.
) Identif& *a&s in *hich large fir#s benefit fro# the
presence of s#aller entrepreneurial fir#s.
) !"plain the entrepreneurial process.
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Introduction to !ntrepreneurship
+here is tre#endous
interest in
entrepreneurship aroundthe *orld.
,ccording to the -!
2//$ stud&0 about $//#illion people0 or 12.'0
of the adults in the %/
countries surve&ed0 are
involved in for#ing
ne* businesses.
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1-6©2006 Prentice Hall
hat is !ntrepreneurship3(1 of $
) Origin of the ord 4!ntrepreneur5 6 +he *ord *as originall& used to describe people *ho 4ta7e
on the ris75 bet*een bu&ers and sellers or 4underta7e5 atas7 such as starting a ne* venture.
6 +he 4underta7e5 interpretation of the *ord has been centralto its usage in !nglish.
) Difference Bet*een an Inventor and an !ntrepreneur 6 ,n inventor creates so#ething ne*.
6 ,n entrepreneur puts together all the resources needed8the#one&0 the people0 the strateg&0 and the ris7 bearing abilit&to transfor# the invention into a viable business.
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hat is !ntrepreneurship3(2 of $
) !ntrepreneurship Defined
6 !ntrepreneurship is the process b& *hich individuals
pursue opportunities *ithout regard to the resources the&
currentl& control. 6 +he essence of entrepreneurial behavior is identif&ing
opportunities and putting useful ideas into practice.
6 +he set of tas7s called for b& this behavior can be
acco#plished b& either an individual or a group andt&picall& re9uires creativit&0 drive0 and a *illingness to ta7e
ris7s.
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hat is !ntrepreneurship3($ of $
eBa& Case
:ierre O#id&ar;ounder of eBa&
,ll these 9ualities *ere e"e#plified b&
:ierre O#id&ar0 the founder of eBa&.
O#ida&ar sa* an opportunit& to createa #ar7etplace *here people could find
each other online0 he ris7ed his career
b& 9uitting his job to *or7 on eBa& full
ti#e0 and he *or7ed hard to build a
profitable co#pan& that delivers a
creative and useful service to its
custo#ers.
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1-9©2006 Prentice Hall
Corporate !ntrepreneurship(1 of 2
) Corporate !ntrepreneurship
6 Is the conceptuali<ation of entrepreneurship at the fir#
level.
6 ,ll fir#s fall along a conceptual continuu# that rangesfro# highl& conservative to highl& entrepreneurial.
6 +he position of a fir# on this continuu# is referred to as its
entrepreneurial intensive.
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Corporate !ntrepreneurship(2 of 2
!ntrepreneurial ;ir#s Conservative ;ir#s
) :roactive
) Innovative
) Ris7 ta7ing
) +a7e a #ore 4*ait and see5
posture
) Less innovative
) Ris7 adverse
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Characteristics of =uccessful !ntrepreneurs(1 of 2
) :assion for the Business
6 +he nu#ber one characteristic shared b& successful
entrepreneurs is a passion for the business.
6 +his passion t&picall& ste#s fro# the entrepreneur>s beliefthat the business *ill positivel& influence people>s lives.
) :roduct?Custo#er ;ocus
6 , second defining characteristic of successful entrepreneurs
is a product?custo#er focus. 6 ,n entrepreneur>s 7een focus on products and custo#ers
t&picall& ste#s fro# the fact that #ost entrepreneurs are0 at
heart0 craftspeople.
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1-13©2006 Prentice Hall
Characteristics of =uccessful !ntrepreneurs(2 of 2
) +enacit& Despite ;ailure
6 Because entrepreneurs are t&picall& tr&ing so#ething ne*0
the failure rate is naturall& high.
6 , defining characteristic for successful entrepreneurs istheir abilit& to persevere through setbac7s and failures.
) !"ecution Intelligence
6 +he abilit& to fashion a solid business idea into a viable
business is a 7e& characteristic of successful entrepreneurs.) +he abilit& to translate thought0 creativit&0 and i#agination into
action and #easurable results is the essence of e"ecution
intelligence.
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1-14©2006 Prentice Hall
Co##on &ths ,bout !ntrepreneurs(1 of '
) &th 1@ !ntrepreneurs ,re Born Aot ade
6 +his #&th is based on the #ista7en belief that so#e people
are geneticall& predisposed to be entrepreneurs.
6 +he consensus of #an& studies is that no one is 4born5 to be an entrepreneur ever&one has the potential to beco#e
one.
6 hether so#eone does or doesn>t beco#e an entrepreneur0
is a function of the environ#ent0 life e"periences0 and personal choices.
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1-15©2006 Prentice Hall
Co##on &ths ,bout !ntrepreneurs(2 of '
,lthough no one is 4born5 to be an entrepreneur0 there are co##on personalit& traits and characteristics of successful entrepreneurs.
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1-16©2006 Prentice Hall
Co##on &ths ,bout !ntrepreneurs($ of '
) &th 2@ !ntrepreneurs ,re -a#blers
6 , second #&th about entrepreneurs is that the& are
ga#blers and ta7e big ris7s. +he truth is0 #ost
entrepreneurs are #oderate ris7 ta7ers. 6 +he idea that entrepreneurs are ga#blers originates fro#
t*o sources@
) !ntrepreneurs t&picall& have jobs that are less structured0 and so
the& face a #ore uncertain set of possibilities than people in
traditional jobs.
) an& entrepreneurs have a strong need to achieve and set
challenging goals0 a behavior that is often e9uated *ith ris7 ta7ing.
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1-17©2006 Prentice Hall
Co##on &ths ,bout !ntrepreneurs(% of '
) &th $@ !ntrepreneurs ,re otivated :ri#aril& b&
one&.
6 hile it is nave to thin7 that entrepreneurs don>t see7
financial re*ards0 #one& is rarel& the reason entrepreneursstart ne* fir#s.
6 In fact0 so#e entrepreneurs *arn that the pursuit of #one&
can be distracting.
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1-18©2006 Prentice Hall
Co##on &ths ,bout !ntrepreneurs(' of '
) &th %@ !ntrepreneurs =hould Be oung ,nd
!nergetic.
6 +he average entrepreneur is $' to %' &ears old and has 1/
or #ore &ears of e"perience in a large fir#. 6 hile it is i#portant to be energetic0 investors often cite
the strength of the entrepreneur as their #ost i#portant
criteria in #a7ing invest#ent decisions.
) hat #a7es an entrepreneur 4strong5 in the e&es of an investor ise"perience0 #aturit&0 a solid reputation0 and a trac7 record of
success.
) +hese criteria often favor older rather than &ounger entrepreneurs.
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1-19©2006 Prentice Hall
!cono#ic I#pact of !ntrepreneurial ;ir#s(1 of 2
) Innovation
6 Is the process of creating so#ething ne*0 *hich is central
to the entrepreneurial process.
6 =#all entrepreneurial fir#s are responsible for over t*oEthirds of all innovations in the F.=.
) Gob Creation
6 In the past t*o decades0 econo#ic activit& has #oved in
the direction of s#aller entrepreneurial fir#s0 *hich #a& be due to their uni9ue abilit& to innovate and focus on
speciali<ed tas7s.
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1-20©2006 Prentice Hall
!cono#ic I#pact of !ntrepreneurial ;ir#s(2 of 2
) -lobali<ation
6 +oda&0 over H of all F.=. e"porters are s#all businesses
*ith fe*er than '// e#plo&ees.
6 !"port #ar7ets are vital to the F.=. econo#& and provideoutlets for the sale of F.=. produced products and services.
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!ntrepreneurial ;ir#s> I#pact on =ociet&
and Larger ;ir#s
) I#pact on =ociet&
6 +he innovations of entrepreneurial fir#s have a dra#atic
i#pact on societ&.
6 +hin7 of all the ne* products and services that #a7e ourlives easier0 enhance our productivit& at *or70 i#prove our
health0 and entertain us in ne* *a&s.
) I#pact on Larger ;ir#s
6 an& entrepreneurial fir#s have built their entire business#odels around producing products and services that help
larger fir#s beco#e #ore efficient and effective.
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1-22©2006 Prentice Hall
+he !ntrepreneurial :rocess(1 of 1
+he !ntrepreneurial :rocess Consists of ;our =teps
=tep 1@ Deciding to beco#e an entrepreneur
=tep 2@ Developing successful business ideas =tep $@ oving fro# an idea to an entrepreneurial fir#
=tep %@ anaging and gro*ing the entrepreneurial fir#