Bauer Research

Sophie

Background History

• It was founded in 1845• It’s headquarters are located in Hamburg,

Germany• They sell around 38 million magazines per

week• They are known for producing Magazines,

Radio, TV, Mobile and Online content

Music Magazines They Produce

• Bauer produce these music magazines:• Kerrang, MOJO and Q

Are they better than I.P.C

• Similar to I.P.C they have a good understanding of the music genre and how to advertise music magazines. They also have a huge audience to advertise towards.

• However, I feel that I.P.C would be a better publisher for my magazine as they don’t offer a pop magazine and they don’t offer any teenage magazines who I aim to target my magazine at.