BCEN 3510, Business Communication

Chapter 7: Email and Social Media for Business Communication

Chapter 7: Email and Social Media for Business Communication

• Creating Effective Emails– Using email for the right purpose– Ensure ease of reading• Short, descriptive subject line• Brief yet complete message• Clearly identify expected actions• Provide a descriptive signature block• Use attachments wisely

Chapter 7: Email and Social Media for Business Communication

• Creating Effective Emails (continued)– Show respect for others’ time• Select message recipients carefully• Provide timelines and options• Use the priority flag carefully• Acknowledge receipt of emails promptly (if you can’t

answer promptly)• Avoid email chains

Chapter 7: Email and Social Media for Business Communication

• Creating Effective Emails (continued)– Protect privacy and confidentiality– Respond promptly– Maintain professionalism and appropriate

formality• Avoid indicating that you view email as casual

communication• Use the same standards for mechanics of writing:

spelling, punctuation, format, etc.• Use greetings and names

Chapter 7: Email and Social Media for Business Communication

• Creating Effective Emails (continued)– Manage emotion and maintain civility– Manage your emails to avoid distractions