BE DAZZLE DO QUALITATIVE RESEARCH

By: Michael McAfee Nakia Jones

Kyle Spencer Marrio WilliamsMark Hughes

Agenda About Be Dazzle Do Hypothesis Background Info on Surveys Demographics Comparisons How Do People Look at Hair Art Does Hair Art Show Empowerment Findings Recommendation Questions

About Be Dazzle Do Mission Statement :Our mission is to change how girls

embrace being a D.I.V.A. while discovering and developing character traits that build self-worth and self-esteem

started out as a whimsical hair art and design service providing 'crazy hair that's fun to wear."

Hypothesis 40% of people will say empowerment for

tween girls ages of 7-12 years old is very important?

Nullhypothesis 20% of people will say empowerment for

tween girls ages of 7-12 years old is not very important?

Background Info

Collection Process •Collected 515

•People of various backgrounds

Types of Question

s

•11 questions•Multiple-choice category questions•Dual choice category questions•Symmetric synthetic scale questions•Non symmetric synthetic scale questions

Types of survey

administered

•Mixed Mode•Online Surveys•Self Administered Surveys

Survey Questions 1. Gender? 2. Race? 3. Age? 4. Region? 5. Do you th ink that hai r can be empowering? 6. Do you th ink that tweens should be empowered 7. Would you purchase hai r are that is empowering for you Tween? 8. I s be ing creative for tweens empowering? 9. What co lor means empowerment to you? 10. How important is tween empowerment to you? 11. Do you th ink that hai r eff ect way tween feel about them sel f?

Sample Non-Probability Sampling

Convenience Sampling

Judgment Sampling

Quota Sampling

Referral Sampling

Invitation Online Sampling

*We used multiple techniques to choose our sample

Demographics

Diversity

Broad

Assortment

Race

White26%

Hispanic or Latino16%

Black or African

American42%

Native American or American In-

dian4%

Asian or Pacific Islander

10%Other2%

Gender

Male38%

Female62%

Region

25%

13%

20%

38%

5%

West Midwest Northeast South Other

Age

15-24 24-44 45-64 65 and up0

50

100

150

200

250

300

Empowerment

EmpowermentHow important is tween empowerment

to you?

5 - Very Important43 - Neutral21 - Not Important

Empowerment

•Mode – 4 Important•Average – 4 ImportantHow important

is tween empowerment

to you?•Mode – 3 Neutral•Average – 4 ImportantIs being

creative for tweens

empowering?

•Mode - RainbowWhat color means

empowerment to you?

Hair Art

HairDo you

think that

hair

can

be empowering?

• Mode – 3 Neutral

• Average – 3 Neutral

Does

hair

affec

t sel

f este

em?

• Mode – 3 Neutral

• Average – 4 Important

Would you

purchase hair art?

• Mode – 3 Neutral

• Average- 3 Neutral

Errors Nonresponse

Item Omission Refusal

ResponseNon Response

Partial Response

Full Response

54 = 9.7% 5 = 00.097%

456 = 88.5%

Findings People across demographics boundries

value empowerment of young girls People did not make the connection

between hair and empowerment Minorities believed hair was most related

to self esteem however they were less likely to want to purchase hair art

Description Type of Scale Central Tendency Variability

Categorical Mode Frequency: 79% rated a 3-5 on the importance Empowerment

Gender Female 32% Male 68% Female

Metric Scale Avg. Standard Deviation . 6.62

Age 24-44 Yrs Range 15-73

Type of Scale Central Tendency Variability

Generalization 40% of people will say empowerment for

tween girls ages of 7-12 years old is very important. Actullay through research 45% of the people said it was very important

Differences About 79% of people fell between the

range of 3 to 5 in believing empowerment was important for tweens. Majority of the people who thought empowerment was less important were in the 15-24 age range.

Realtionship Empowerment for tween is very

important but in order for tween to reach their full empowerment potential they would have to be creative

Cross Tabulation Analysis

0%20%

40%60%

80%

North

South

West

Midwest

Not Important

Very Important

How important is tween empowerment to you?

Recommendation Empowerment has to go along with the

hair piece in order for it to be successful however, many did not make the connection between the two

Questions