The severe, ill-fitting ' envelope ' ' bathing cap of former days is outmoded. Imaginative styling has taken over, t o create a crown of beauty out of new polymers.

Beauty —in and out of the swim T o achieve the cooling whites and becoming pastels the de­signer wants, compounders choose TITANOX® white t i tanrum dioxide pigments, TITAMOX-RA in particular ha s really p u t white and tinted stocks in the swim. There are one or more types of TITANOX pigment—rutile, anatase or titanium-calcium—not only for rubber and plas­tics, b u t anything tha t needs whi te p igment . . . paint , paper, inks, ceramics, textiles, leather and building materials, to name some. Titanium Pigment Corporation, 111 Broadway, New York 6, N . Y.; offices and warehouses in principal cities. I n Canada: Canadian Ti tanium Pigments Limited, Montreal .

T I T A N I U M P I G M E N T C O R P O R A T I O N S U B S I D I A R Y O F N A T I O N A L L E A D C O M P A N Y