BEAUTYUNDERGROUND

VOLUME THREE

QUIXOTICSPRING|SUMMER 2014

MANIFESTO

PHOTOGRAPHER: MELANIE WATSONWWW.MELANIEWATSONPHOTO.COMHAIR: J AUDREY NELSONMAKEUP: CHARLIE PRICEWWW.CHARLIEPRICEHAIR.COMMODEL: KEVIN ALEXANDER

PHOTOGRAPHER: KEVIN ALEXANDERMAKEUP: RYAN NEILMODEL: TIGER KAUFMAN

Haircolor by Tina Zaccagna | Photography by Melanie Watson

PHOTOGRAPHER: MELANIE WATSONWWW.MELANIEWATSONPHOTO.COMHAIR COLOR: TINA ZACCAGNA USING SCRUPLES HAIR COLORHAIR CUTTING AND STYLING: CHARLIE PRICEWWW.CHARLIEPRICEHAIR.COMMAKE UP: LILIAN MARSH MAKE UP: LILIAN MARSH WWW.FIRELILYCONCEPTS.COMMODELS: TIGER KAUFMAN, LAUREN COOK AND KARLY PORTER

SHATTERED ELEGANCE

PHOTOGRAPHY BY MELANIE WATSON

BY MIA LIGUORI MC HUGH AND CHARLIE PRICE

PHOTOGRAPHER: MELANIE WATSONWWW.MELANIEWATSONPHOTO.COMLEAD HAIRSTYLISTS: KATIE RENSHAW NIELSEN AND CHARLIE PRICE USING SCRUPLES PEARL CLASSIC COLLECTIONHAIR COLOR: AMIE BRECKENRIDGE GOLTZ, JACQUE ALEXANDER HANSEN AND KATIE RENSHAW NIELSEN USING SCRUPLES HAIR COLORAND KATIE RENSHAW NIELSEN USING SCRUPLES HAIR COLORMAKE UP: KUMI GOANEHMODELS: COURTESY OF SCRUPLES HAIR CAREART DIRECTION AND FASHION STYLING: MIA LIGUORI MCHUGH AND CHARLIE PRICEDIGITAL EFFECTS: ARIANNA ANDERSON

SHATTERED ELEGANCE

texturizeBY KEVIN ALEXANDER

PHOTOGRAPHER: KEVIN ALEXANDERWWW.KALEXANDERFOTOGRAPHY.COMHAIR: CHARLIE PRICEWWW.CHARLIEPRICEHAIR.COMMAKEUP: LINDSAY AMBROSIOWWW.MAKEUPMADAME.NETMODELS: ANNEKA LARSON, ALEXIS EVELYN AND MODELS: ANNEKA LARSON, ALEXIS EVELYN AND HEIDI DODGERS @ DONNA BALDWIN AGENCY

WILD  BOYS

By  Ramon  Corro  and  Kat ie  BrennerPhotography  by  Kevin  Alexander

MAKEUP: CHARLIE PRICE (LEFT) AND DOMINIC ELIAS (RIGHT)

MAKEUP BY DOMINIC ELIAS

PHOTOGRAPHYER: KEVIN ALEXANDERWWW.KALEXANDERFOTOGRAPHY.COMLEAD HAIR STYLISTS KATIE BRENNER AND RAMON CORROADDITIONAL HAIR STYLISTS DAKOTA HUNTER AND HALLIE ADRIANMAKEUP: CHARLIE PRICE AND DOMINIC ELIASMODELS: CHRISTOPHER SCOTT, ERIC LUNSFORD, JEREMY THOMPSON,BOBBY LINDSAY, WILLIAM J. MAESTAS AND BRANDAN RADERBOBBY LINDSAY, WILLIAM J. MAESTAS AND BRANDAN RADER

 

Dani  Rose

BY RODNEY RAY

PHOTOGRAPHY: RODNEY RAYWWW.RODNEYRAYPHOTOGRAPHY.COMHAIR: CHARLIE PRICEMAKEUP: TIFFANY MC CRAYFASHION STYLIST: EMILY CHOIMODEL: DANI ROSE @ DONNA BALDWIN AGENCY@ DONNA BALDWIN AGENCYCLOTHING: BUFFALO EXCHANGE

NATASCHA SEIDENECK

WWW.NATASCHASEIDENECK.COM

ARIZONA DUST STORM

ASIANA PLANE CRASH

COSTA CONCORDIA

HINDENBURG LAKEHURST, NEW JERSEY 1937

HMS ENDURANCE ANTARTICA 1915

NEW ZEALAND EARTHQUAKE 2011

OILFIELDS BURNING 1991

PLANE

SAN FRANCISCO FIRE 1906

PHOTOGRAPHER: NICO ILIEVWWW.NICOILIEV.COMHAIR: RUTH ROCHEWWW.RARENYC.COMMAKEUP: JAMES VINCENT

URBAN SHOCKBY MELANIE WATSON

PHOTOGRAPHER: MELANIE WATSONWWW.MELANIEWATSONPHOTO.COMHAIR: CHARLIE PRICEWWW.CHARLIEPRICEHAIR.COMHAIR COLOR: KATIE RENSHAW NIELSEN,KATIE MROTEK, AMIE BRECKENRIDGE GOLTZ AND ROCHELLE PRETTE AND ROCHELLE PRETTE FOR URBAN SHOCK COLOR CRAZE BY SCRUPLESMAKEUP: RON LOPEZMODELS: ABELLA HARLOW AND EMMANUEL OLIVASTER @ DONNA BALDWIN AGENCYAND TIGER KAUFMAN

Rogueby Regen Chen

PHOTOGRAPHY: REGEN CHENWWW.REGENANDHISPHOTOGRAPHY.COMHAIR: BEN BARKWORTHWWW.BARKWORTHDESIGN.COMWWW.NAVIGATESALON.CAMODELS: ELITE TORONTO

XBY CHARLIE PRICE

PHOTOGRAPHY BY KEVIN ALEXANDER

RAYX

PHOTOGRAPHY: KEVIN ALEXANDERWWW.KALEXANDERFOTOGRAPHY.COMHAIR: CHARLIE PRICEWWW.CHARLIEPRICEHAIR.COMMAKEUP: DAJA HERRERAMODELS: MCKENNA BIRD, ZELLA CHRISTENSEN AND LUCIA CAFIERO ZELLA CHRISTENSEN AND LUCIA CAFIERO @DONNA BALDWIN AGENCYLAUREN COOK @WILHELMINA DENVERKEVIN ALEXANDER

NOVAB Y M E L A N I E W A T S O N

PHOTOGRAPHY: MELANIE WATSONWWW.MELANIEWATSONPHOTO.COMHAIR AND MAKEUP: CHARLIE PRICEMODELS: DANI ROSE, ANNEKA LARSON AND ZELLA CHRISTENSEN @ DONNA BALDWIN AGENCY

PHOTOGRAPHY: KEVIN ALEXANDERWWW.KALEXANDERFOTOGRAPHY.COMHAIR: WILLIAM EDGEWWW.WILLIAMEDGE.COMMAKEUP: ALICIA CANONFASHION STYLIST: CHARLIE PRICEMODELS: DONNA BALDWIN AGENCY MODELS: DONNA BALDWIN AGENCY AND GAZELLE MODELS

PHOTOGRAPHY: MELANIE WATSONWWW.MELANIEWATSONPHOTO.COMHAIR: LISA VANNADDITIONAL HAIR STYLIST: SALVADOR VALLESWWW.LISAVANNSTUDIO.COMMAKEUP AND FASHION STYLING: CHARLIE PRICEMODELS: DONNA BALDWIN AGENCYMODELS: DONNA BALDWIN AGENCY

beautyand  thesublime

by  Amber  Fries  and  Charlie  Price

PHOTOGRAPHY, HAIR AND MAKEUP: AMBER FRIES AND CHARLIE PRICESUBJECTS: SALVADOR, WILLIAM, GARY, JEREMY, DAVID, CAROL, MELODY AND ZELLA“BEAUTY AND THE SUBLIME” WAS AN EXHIBITION AT ICE CUBE GALLERY DENVERWWW.ICECUBGALLERY.COM

BY TERRY GRAHAMPHOTOGRAPHY BY ANTHONY GRASSETTI

LUXE

PHOTOGRAPHER: ANTHONY GRASSETTIWWW.ANTHONYGRASSETTI .COMHAIR AND HAIRCOLOR: TERRY GRAHAM,AIDAN JAMES SALON NEW HAMPSHIREMAKEUP: HEATHER SCHOFIELD

plast ique By Ruth Roche Photography by Nico I l iev

PHOTOGRAPHER: NICO ILIEVWWW.NICOILIEVPHOTOGRAPHY.COMHAIR: RUTH ROCHEWWW.RARENYC.COMMAKEUP: MIRIAM ROBSTADFASHION STYLING: ASHLEY PRUITT

T R I P T Y C H

B Y J I L L L E I T Z , S H A R E E N A R E A R D O N A N D C H A R L I E P R I C EF O R T H E C O L O R A D O A D V A N C E D A C A D E M Y O F H A I R A N D B E A U T Y

P H O T O G R A P H Y B Y K E V I N A L E X A N D E R

CO LO R A N D CU T B Y J I L L L E I T Z

COLOR BY SHAREENA REARDONCUT BY CHARLIE PRICE

H A I R C O L O R B Y S H A R E E N A R E A R D O N , C U T B Y C H A R L I E P R I C E

PHOTOGRAPHY: KEVIN ALEXANDERWWW.KALEXANDERFOTOGRAPHY.COMHAIR: JILL LEITZ, SHAREENA REARDON AND CHARLIE PRICEFOR COLORADO ADVANCED ACADEMY OF HAIR AND BEAUTYMAKEUP: KARLY PORTERMODELS: ABELLA HARLOW @ DONNA BALDWIN AGENCYLAUREN COOK @ WILHELMINA DENVER AND KARLY PORTERLAUREN COOK @ WILHELMINA DENVER AND KARLY PORTER

Mesmeric

Makeup by Jodi KeeneyPhotography by Hannah Dexter

PHOTOGRAPHER: HANNAH DEXTERMAKEUP: JODI KEENEYHAIRCUT: HOLLY BROWN AND SAL MISSIERI

THEAMERICANS

BY JOSH FLOWERS

by ron lopez

photography by kristen sink

En l’air

PHOTOGRAPHY: KRISTEN SINKWWW.KRISTENHATGI.COMHAIR AND CREATIVE DIRECTION: RON LOPEZ FOR EL SALONWWW.RONLOPEZARTISTRY.TUMBLR.COMMAKEUP: RENNEE FORT FOR M.A.C.MODEL: ASHLEY LE ROY @ DONNA BALDWIN AGENCY FLORAL DESIGN: CHUCK GRAHAM @ BLUM BY ANUSCHKAFLORAL DESIGN: CHUCK GRAHAM @ BLUM BY ANUSCHKAFASHION STYLING: DENA YURGLICH

BY CHARLIE PRICEPHOTOGRAPHY BY DAVID RACCUGLIA

BARE BY MELANIE WATSON

BY JAKE THOMPSON AND CHARLIE PRICEEXTREME

PHOTOGRAPHER AND HAIRCOLOR: JAKE THOMPSONWWW.JAKETHOMPSONHAIR.COMHAIRCUT AND STYLING:CHARLIE PRICEWWW.CHARLIEPRICEHAIR.COMMAKEUP: RON LOPEZ AND KATELYN SIMKINSKATELYN SIMKINSMODELS: EMMA DAHL AND ALEXIS EVELYN @ DONNA BALDWIN AGENCY ALLISON ELLWOOD @ WILHELMINA

FLOU

BY SHAREENA REARDONPHOTOGRAPHY BY MELANIE WATSON

PHOTOGRAPHER: MELANIE WATSONWWW.MELANIEWATSONPHOTO.COMHAIR: SHAREENA REARDON FOR MODE SALONMAKEUP: AJA OTTEROMODELS: DONNA BALDWIN AGENCY MODELS: DONNA BALDWIN AGENCY AND BARBIZON

BY LUPE VOSSPHOTOGRAPHY BY MANUEL VOSS

SPECTRUM

PHOTOGRAPHER: MANUEL VOSSHAIRCOLOR: LUPE VOSS HAIRCUTTING: GENO CHAMPMAN FORJULIAN AUGUST SALONMAKEUP: JANELL GEASONHAIR STYLING AND ART DIRECTOR: ALLEN RUIZ

DISCARDEDBY WITOLD LEWISWWW.WITOLDLEWIS.COMMODEL: ALEKSANDRA WIECZOREK

Co

BY KATIE RENSHAW NIELSENPHOTOGRAPHY BY MELANIE WATSON

CoCo

PHOTOGRAPHER: MELANIE WATSONWWW.MELANIEWATSONPHOTO.COMHAIR: KATIE RENSHAW NIELSEN USING SCRUPLES HAIR CAREMAKEUP: CHARLIE PRICEMODELS: DONNA BALDWIN AGENCY AND BARBIZONAND BARBIZON

BY LINDSAY AMBROSIOPHOTOGRAPHY BY KEVIN ALEXANDER

PHOTOGRAPHER: KEVIN ALEXANDERWWW.KALEXANDERFOTOGRAPHY.COMHAIR: CHARLIE PRICEMAKEUP: LINDSAY AMBROSIOFASHION STYLIST: CLAUDIA COHEN MODEL: BRYTNY MARQUEZ

cosmosBY JAKE THOMPSON AND CHARLIE PRICE

PHOTOGRAPHER: JAKE THOMPSONWWW.JAKETHOMPSONHAIR.COMHAIRCUTTING: JAKE THOMPSONHAIRCOLOR: CHARLIE PRICEMAKEUP: LILLIAN MARSHWWW.FIRELILYCONCEPTS.COMMODELS: KIA SCHUBERT AND MODELS: KIA SCHUBERT AND ABELLA HARLOW @ DONNA BALDWIN AGENCYLAUREN COOK @ WILHELINA ASPEN WESTFALL AND KEVIN ALEXANDER

CUTBY GENO CHAPMAN

PHOTOGRAPHY BY MANUEL VOSS

PHOTOGRAPHY: MANUEL VOSSHAIR: GENO CHAPMANHAIRCOLOR: LUPE VOSSMAKEUP: JANELL GEASONART DIRECTOR: ALLEN RUIZ

PHOTOGRAPHER: KEVIN ALEXANDERWWW.KALEXANDERFOTOGRAPHY.COMHAIR: BONNIE WIEGLEMAKEUP: BECKY LASCHANZKYWARDROBE: KOTOMY YOSHIDA

PHOTOGRAPHER: DAVID BYUNWWW.DAVIDBYUN.COMHAIR: MATT SWINNEYMAKEUP: CHICOFASHION STYLIST: MICHAEL TUCKER

THE  GIRLS  OFOLD  CURTIS  STREET

BY J AUDREY NELSONPHOTOGRAPHY BY SARA FORD

PHOTOGRAPHER: SARA FORDWWW.SARAFORDPHOTOGRAPHY.COMHAIR: J AUDREY NELSONFOR J AUDREY HAIR STUDIOMAKEUP: SARA SHUN

BY MATT SWINNEY PHOTOGRAPHY BY DAVID BYUN

PHOTOGRAPHER: DAVID BYUNWWW.DAVIDBYUN.COMHAIR: MATT SWINNEY USING L’ANZA HEALING HAIRCAREHAIRCOLOR: WENDY BONDMAKEUP: CHICOCLOTHING: MICHAEL TUCKERCLOTHING: MICHAEL TUCKER

PHOTOGRAPHY: KEVIN ALEXANDERWWW.KALEXANDERFOTOGRAPHY.COMHAIR: DAWN PAPPASMAKEUP: ALEX STROUPWARDROBE: OSCAR UTIERREMODELS: DONNA BALDWIN AGENCY

PHOTOGRAPHER: KALE FRIESENWWW.KALEJF.COMHAIR: MICHELLE LISA PARGEEMAKEUP: AKINA MCCREAWARDROBE: INNER TALENTEDFASHION STYLIST: JASON MATLO

EXTRAORDINARYBY EL SALONPHOTOGRAPHY BY MELANIE WATSON

PHOTOGRAPHER: MELANIE WATSONWWW.MELANIEWATSONPHOTO.COMHAIR, MAKEUP AND FASHION STYLINGEL SALONMODELS: DONNA BALDWIN AGENCY

PHOTOGRAPHER: DAVID BYUNWWW.DAVIDBYUN.COMHAIR: MATT SWINNEYMAKEUP: CHICOFASHION STYLIST: MICHAEL TUCKER

NEW WESTBY EL SALON

PHOTOGRAPHY BY MELANIE WATSONWARDROBE BY JOSE DURAN

PHOTOGRAPHER: MELANIE WATSONWWW.MELANIEWATSONPHOTO.COMHAIR AND MAKEUP: EL SALONWARDROBE: JOSE DURANMODELS: DONNA BALDWIN AGENCY

PATINAHaircolor by De Annalyn Teal

Photography by Keith Bryce

PHOTOGRAPHY: KEITH BRYCEWWW.KEITHBRYCE.COMHAIRCOLOR: DEANNALYN TEALHAIRCUT: RYAN TEAL

RAVENPHOTOGRAPHY  BY  JAMES  CHENG

PHOTOGRAPHER: JAMES CHENGWWW.JAMESCHENGPHOTO.COMHAIR: DAN HOMER, ALEXANDER SCOTTHAIR COLOR: JENNIFER COATSALEXANDER SCOTTHAIR ASSISTANT: CHRISTOPHER ARCHIOPOLIROBYN HOLMESROBYN HOLMESMARK PEÑA, SARA VALDEZ AND MEGAN WILCOXMAKEUP: OLIVER VILLAFUERTEVANN EDGE SALONSPA SEATTLE

The  Diverby  Georgia  Alexia  BenjouPhotography  by  Paul  Miller

ON  LOGAN:LANVIN  DRESS,  MAX,  MAXFASHION.COM.  CUFF,  GARBARINI,  GARBARINISHOP.COM.

ON  SKYLAR:  DRIES  VAN  NOTEN  TOP  AND  SKIRT,  MAX,  MAXFASHION.COM.

ON  LOGAN:  TWELFTH  STREET  BY  CYNTHIA  VINCENT  DRESS,  GOLDYN,  SHOPGOLDYN.COM.  

BRACELET,  GARBARINI,  GARBARINISHOP.COM.

DRIES  VAN  NOTEN  COAT  ANDJUDYTH  VANN  AMRINGENECKLACE,  WARDROBE  WORKSWARDROBEWORKSDENVER.COM

LANVIN  BLOUSE  AND  DRIES  VAN  NOTEN  JACKET,  MAX,  MAXFASHION.COM.ELIZABETH  &  JAMES  SKIRT,  GARBARINI,  GARBARINISHOP.COM.

NICOLE  MILLER  DRESS,  GARBARINI,  GARBARINISHOP.COM.

ANN  DEMEULEMEESTER  JACKET,  MAX,  MAXFASHION.COM.

LEFT: LAUREN NEVADA DRESS, GOLDYNSHOPGOLDYN.COM NECKLACE, GARBARINIGARBARINISHOP.COM

MIDDLE: ROBERT RODRIGUEZ DRESS AND NECKLACE, GARBARINIGARBARINISHOP.COM

PHOTOGRAPHER: PAUL MILLERPHOTOGRAPHER: PAUL MILLERWWW.MILLERPHOTOGRAPHICS.COMFASHION EDITOR / STYLIST: GEORGIA ALEXIA BENJOUHAIR: CHARLIE PRICEMAKEUP: LINDSAY AMBROSIOPRODUCTION CORISSA VIOLETTEDIVER COSTUME: MASON HAWKINS BACKDROP ARTIST: FLETCH GRAHAM, BACKDROP ARTIST: FLETCH GRAHAM, CARGOCOLLECTIVE.COM FLETCHGRAHAMARTMODELS: LOGAN & SKYLAR FASHION ASSISTANT: AUBREY HERRING

PHOTOGRAPHER: NICOLLE MARCELLIWWW.NICOLLEMARCELLIPHOTOGRAPHY.COMHAIR: CHARLIE PRICE AND SHAREENA REARDONMAKEUP: NADINE TRUJILLOFASHION STYLIST: SERGIO DIORMODELS: DONNA BALDWIN AGENCY

VIOLENCEPHOTOGRAPHY BY ALAIN CAMPORIVA

PHOTOGRAPHER: ALAIN CAMPORIVAHAIR: CHARLIE PRICEWWW.CHARLIEPRICEHAIR.COMMAKEUP: CASSANDRA GARZAMODELS: RACHEL POLLARI @ DONNA BALDWINMADISON SPIALEK, ALEXANDRIA KING AND CALEB GARDNER CALEB GARDNER FASHION STYLIST: CHARLIE DIOR

BEAUTYUNDERGROUNDPROFILE

HAT ATTACK

HATS AND ART: PAIL MOSCHELLPHOTOGRAPHER: KEVIN ALEXANDERWWW,KALEXANDERFOTOGRAPHY.COMHAIR AND MAKEUP: CHARLIE PRICEWWW.CHARLIEPRICEHAIR.COMMODEL: RACHEL POLLARI @ DONNA BALDWIN AGENCY

BEAUTY UNDERGROUNDUNDERGROUNDARTISTSKATELYN SIMKINS

MAKEUP: KATELYN SIMKINSPHOTO: 303 MAGAZINE

BEAUTY UNDERGROUNDUNDERGROUNDARTISTSRON LOPEZ

MAKEUP: RON LOPEZSELF PORTRAIT: TIGER KAUFMAN

BEAUTY UNDERGROUNDUNDERGROUNDARTISTSJ. AUDREY NELSON

HAIR: J AUDREY NELSON

BEAUTY UNDERGROUNDUNDERGROUNDARTISTSSARA FORD

PHOTOGRAPHER: SARA FORD

BEAUTY UNDERGROUNDUNDERGROUNDARTISTSMELANIE WATSON

PHOTOGRAPHER: MELANIE WATSON

BEAUTY UNDERGROUNDUNDERGROUNDARTISTSBECKY LASCHANZKY

MAKEUP: BECKY LASCHANZKY

BEAUTY UNDERGROUNDUNDERGROUNDSALONS

SEATTLEVANN EDGE SALON2030 1ST AVENUE SUITE 120 SEATTLE, WA 98121(206) 441-­55-­11

LISA VANN WILLIAM EDGE

VIBRANTBY VANN EDGE SALON

PHOTOGRAPHER: KEVIN ALEXANDERWWW.KALEXANDERFOTOGRAPHY.COMHAIR: LISA VANN FOR MAKEUP: ALICIA CANONFASHION STYLING AND ART DIRECTION:FASHION STYLING AND ART DIRECTION:CHARLIE PRICEMODELS: DONNA BALDWIN AGENCY AND GAZELLE

BEAUTY UNDERGROUNDUNDERGROUNDSALONS

DETROITHAIR LAB1274 LIBRARY STREET DETROIT, MI 48226(313)502-­5998

LAUREN MOSER

SHADOWSBY HAIR LAB

PHOTOGRAPHER: TRAVIS TEATEHAIR: LAUREN MOSERMAKEUP: RENEE HEROYFASJION STYLISTS: ELLIOT CARLYLE AND TORI DOUGLASMODELS: ABIGAIL MARIE, SAVANNAH WEBER AND CHRISTINA PLATTMODELS: ABIGAIL MARIE, SAVANNAH WEBER AND CHRISTINA PLATT

BEAUTY UNDERGROUNDUNDERGROUNDSALONS

SALT LAKE CITYBLUSH HAIR STUDIO AND SPA2021 WINDSER STREET SALT LAKE CITY UT, 84105(801)474-­1700

CHAD SEALE

MOODYBY BLUSH HAIR STDUIO AND SPA

PHOTOGRAPHER: MANIC PROJECTHAIR: CHAD SEALEMAKEUP: MEGAN GORLEY AND KERI HATFIELDFASHION STYLISTS: AMY TAGGERTAND DAVID HORNEAND DAVID HORNE

BEAUTY UNDERGROUNDUNDERGROUNDSALONS

NEW YORK CITYMAINENTRANCE ARTISTSEDUCATION + SALON + PRODUCTION40 WEST 29TH STREET SPACE 406 NEW YORK, NY 10001(646)692-­3364

BERRY BACHEN AND DJ RIGGS

BUTTERFLY EFFECTBY MAINENTRANCE ARTISTS

PHOTOGRAPHER: JULIA POGODINAHAIR: DJ RIGGS USING IDIA COSMETICS FOR HAIRHAIRCOLOR: BERRY BACHENMAKEUP: ANASTASIA DURASOVAMAKEUP: ANASTASIA DURASOVA

HOLLYWOOD IS DEAD PART ONE

SUICIDE BLONDES

HOLLYWOOD IS DEADPART TWO

LIVE FAST DIE YOUNG

HOLLYWOOD IS DEADPART THREE

CASTING COUCH

HOLLYWOOD IS DEADPART FOUR

SILENT SUFFERING

HOLLYWOOD IS DEADPART FIVE

SUPERSTAR

KATIE RENSHAW NIELSEN

BEAUTY UNDERGROUNDUNDERGROUNDARTISTS

AMIE BRECKENRIDGE GOLTZ

S

Social media blossomed into an incomparable pop culture force in time since Beauty Under-­ground first unleashed its no-­holds-­barred creative outlook on the salon world.

More than 80 percent of American adults are online now and tech saturation has become equal-­ly palpable worldwide, most especially among young people. So even artists who once broke out in hives over sending a text message must make peace with the power of the Internet to grow business and build brand awareness.

RANDY TAYLOR (LEFT) GERARD SCARPACI (RIGHT)

BEAUTY UNDERGROUNDUNDERGROUNDEXCLUSIVE

Still, with humanity flooding mainstream social networking sites with food journals and bubbly bouncing baby pictures, it can be difficult for creative professionals to cut through the noise and showcase their work.

That’s what makes Hairbrained.me a virtual no-­brainer for anyone in the beauty industry. This photo-­ and video-­driven online community is by hairdressers, for hairdressers. It’s become a global destination for education and inspiration.

The site spotlights hair, fashion and cosmetic ingenuity of the highest caliber. So it follows that The site spotlights hair, fashion and cosmetic ingenuity of the highest caliber. So it follows that “Hollywood is Dead,” the sarcastic, irreverent five-­chapter editorial finale for this third issue of Beauty Underground, was born of a collaboration with Hairbrained.me.

Charlie Price, Beauty Underground’s publisher and editor-­in-­chief, discovered the charms of Hairbrained soon after a pair of passionate, well-­connected New York City stylists conceived the site roughly five years ago. Price fell in love with Hairbrained’s unfiltered global showcase of the best in hair and beauty.

“I became really inspired by some of the independent people posting tons of photos and “I became really inspired by some of the independent people posting tons of photos and video,” says Price, 44. He had long yearned for a hair magazine that promoted the same kind of unrestrained, independent creative spirit that flourished online at Hairbrained.In some ways, Price says, that was the inception of Beauty Underground.Through Hairbrained’s blogs, stylist profiles, weekly features and networking events, this salonThrough Hairbrained’s blogs, stylist profiles, weekly features and networking events, this salon-­centric social network captured an electricity that Price missed from decades past when in-­spired, artistic, real stylists steered the hair and makeup business as opposed to international corporate interests.

And that was the point.

“Hair is all-­encompassing for us,” says Hairbrained Co-­Founder Gerard Scarpaci. He likes to refer to the site and its members as “the heart and soul of the hairdressing craft.”

A former deejay, Scarpaci, 41, was an early MySpace user. But the longtime stylist and interna-­tionally-­known educator became frustrated by mainstream social-­network clutter. Sites like MyS-­pace just “weren’t geared toward professionals,” Scarpaci says.

The Brooklyn native teamed up with Randy Taylor, both of whom taught at the Aveda Institute New York, to forge their own hair-­centric social network. The result was Hairbrained, “a com-­plete hairdresser to hairdresser niche environment.”

“People come to Hairbrained for education and inspiration and to share their work,” Scarpaci says. “They don’t have to go through the old-­school process of sending it to the beauty mags and hoping it gets noticed.”

On Hairbrained, stylists and makeup artists can post any content they like. “The cream will rise to the top,” Scarpaci says.

Today, Hairbrained hosts more than 4,000 videos and 100,000 photos.

Co-­founder Randy Taylor believes the quality of the professionals and the work they choose to Co-­founder Randy Taylor believes the quality of the professionals and the work they choose to post makes Hairbrained distinct among social media platforms.

“Every week in our ‘Sunday News,’ we highlight the best photos and videos from the past week,” says Taylor, 43. That segment continues to expand because Hairbrained members are “so prolific and talented!”

Consider Douglas McCoy, a Washington state hairdresser inspired by punk rock, new wave and pop art. But, McCoy happens to live and work in an isolated, sleepy little city.

Posting to Hairbrained under the moniker House of Pop, McCoy, 41, flooded the Web with Posting to Hairbrained under the moniker House of Pop, McCoy, 41, flooded the Web with highly-­stylized hair photos and videos, which were often shot in and around his wife’s inde-­pendent clothing boutique. House of Pop now enjoys a worldwide following.

“I was putting out tons of photos and videos and other hairstylists were really digging it,” says McCoy, who in 2014 became Hairbrained’s first Video of the Year award winner.

“It’s like home,” McCoy says of the site. “All of my friends are there.”

BEAUTYUNDERGROUNDMAGAZINEWWW.BEAUTYUNDERGROUNDMAG.COM

PHOTOGRAPHER: MELANIE WATSONHAIR: CHARLIE PRICEMAKEUP: LILLIAN MARSHMODEL: JESSICA NAZARENUS@ DONNA BALDWIN AGENCY