BEST BUYWOLF OMEGAWomen’s Leadership Forum

Nashville, TN

October 13, 2011

TEAM FOCUS Best Buy Mobile with Her in Mind Improving Awareness of Products

and Services

Improve awareness Build Brand Loyalty Bring more visibility To the Best Buy Mobile name

FINAL PROPOSALS

1. Host a Tailgate Party at MTSU

2. Graffiti Advertising at the Bridgestone Arena

FINAL PROPOSAL Best Buy to Host a Tailgate Party

MTSUPackage #1 $550 consists of…..

One 20 X 20 tentFour 60” round tablesTwenty Chairs, tickets, promo itemsOne autographed footballParking pass

FINAL PROPOSAL TAILGATE

FINAL PROPOSAL TAILGATE

FINAL PROPOSAL TAILGATECost Estimates: Tailgate Party

Snacks Chips, cookies, drinks, peanuts (250 people @ $1.50 each)

$375

Labor 4 people for 3 hours @ $13/hour

$156

Tailgate package Package #1 $550Gift Certificates 4 @ $35 each $140Total $1,221

FINAL PROPOSAL Graffiti Indoor Advertising

FINAL PROPOSAL GRAFFITTI

Graffiti Ads provide high visibility in heavy traffic locations an effective and inexpensive advertising

medium choice locations so that you can target

specific markets

FINAL PROPOSAL GRAFFITTI

Bridgestone Arena – Women’s Package Consists of 39 ads @ $ 495/month Minimum of 4 months Total cost - $495 X 4 =$1,980 This package provides the best opportunity to reach our

target audience 1.5 Million people per year attend events at the arena

Packages comprise 1 ad every 4th stall in the building (157 stalls on 3 levels)

20% Discounts for NHL Hockey Season agreements 10% Discount for advance payments in full for all 4 month minimum

schedules

Team Members Alison Broady Trish Howerton Krista Kendig Nicole Kendig Melissa Reinke Anna Rowland Elysia Wilcox Penny Yeater