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SPONSORSHIP BROCHURE | 2017
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Solutions beyond the stand
www.bettshow.com
INTRODUCTION
Don’t be modest – show us what you’ve got!At Bett, you have four days to really show off your solutions, engage your audience and convince them that their budgets are best spent with you. A stand is a fantastic way to do this, but it’s by no means the only way.
As the rest of this brochure will show you, there are so many things you can do to give your brand a boost, from small gestures to the wow factor. So, grab a coffee, set your status to ‘very important planning in progress’ and read on about speaking, networking and digital sponsorship opportunities.
Theatre overviews
THEATRE OVERVIEWS
Education’s pioneers take to the stage
session attendees countries represented
If you’re looking for an enthusiastic, engaged, excitable audience, this is where you’ll find it. In the biggest theatre at Bett, full seats and a front row of cross legged people is not an uncommon sight. That’s because they know what they’re about to see and hear will be well worth their time.
The most influential people in education have presented from this stage, including the biggest names in the industry, the most innovative educators and even those who will benefit most from all this - students themselves.
15,020 104
THE REGULARS
Headteachers
Directors of Teaching Schools
Teachers
Advisors to His Excellency Minister of Education
Chief Learning Officers
2016 SPEAKERS (A HANDFUL OF THEM) AND THEIR WORDS OF WISDOM
Jonathan Rochelle Director of Product Management, Google for Education.
Angela Lee Duckworth Psychologist, University of Pennsylvania
Dan Haesler Educator, Writer, Speaker
“The bus can’t go everywhere”
“Human beings do not like doing things they cannot do”
“You wouldn’t see that on Home and Away”
Robert Winston Researcher, Doctor, Broadcaster, Professor of Science and Society, Imperial College London
Amy O’Toole Student, Scientist
Dr. Ellen Stofan NASA Chief Scientist
“Any two of you working together have more brain capacity that Albert Einstein”
“Baking a cake is actually chemistry and mathematics”
“You have the surface of Mars to go and live on”
THEATRE OVERVIEWS
Leading the way
session attendees countries represented
School leaders are responsible for inspiring their teams, but it’s our job to inspire them. Stand in front of a targeted audience and show them why your solution is one to lead with. In 2017, to ensure all leadership roles are provided for, we’ll be incorporating two streams; one to address broad challenges and one looking more closely at business and management skills. There will also be a dedicated networking area to encourage discussions and debates to continue beyond the theatres.
2,010 62
THE REGULARS
Directors of Education
Heads of ICT
Headteachers
Deputy Headteachers
School Business Managers
THEATRE OVERVIEWS
Aiming ever higher
session attendees countries represented
Target the leaders who are responsible for preparing young people for life outside the education system. The space will be designed in round table format, to get the conversation flowing and help you get really involved with your audience. HE will have its own dedicated area at Bett 2017, making it easy for visitors to find you after your session.
1,937 57
THE REGULARS
Associate Professors
Heads of Educational Technology
Deputy Directors of Information Learning Services
Acting Heads of Library and Learning Resources
Executive Deans - Military & Security
*(formerly Technology in Higher Education Summit)
*
THEATRE OVERVIEWS
Inspiration for everyone
session attendees countries represented
We can honestly say there’s something for everyone here, as our Learn Live series is split by theatre into the key education sectors: primary, secondary, SEN, FE & skills, HE. In 2016, we introduced a hugely popular ‘hands on’ theatre, where smaller audiences get to grips (literally) with products in a flexible learning space.
9,066 61
THE REGULARS
Headteachers
Deputy Headteachers
Heads of Department
Heads of Training Innovation & Development
Teachers
SENCos
Wellbeing Advisers
Special Needs Teachers
Policy Implementation Managers
ICT Coordinators
THEATRE OVERVIEWS
Full steam ahead
session attendees countries represented
The working world is changing and education needs to reflect that. Regardless of the career path that today’s students choose, they’ll be expected to have skills in STEAM areas. We’ve built a ‘village’ of inspiration for educators, so come and help them pick up steam in this sector that is still somewhat of a question mark!
1,293 64
THE REGULARS
Teachers of computing and ICT
Science Teachers
ICT Managers
Directors of ICT/Directors of Learning
Heads of Department
THEATRE OVERVIEWS
New possibilities
session attendees countries represented
This area is all about small (at the moment) companies with big ideas. Get up on stage and voice those ideas among educators looking for fresh inspiration, as well as potential strategic partners who could help you open those next sets of doors in terms of funding and access to schools. Your brand may be new at the moment, but it’s a big part of the future.
1,720 67
THE REGULARS
Specialists in Educational Department
Teachers of Computing
SENDCo Assistants
English Teachers
ICT Teachers
BACK TO CONTENTS
Speaking opportunities
SPEAKING OPPORTUNITIES
Quite a showTake to the stage (whichever you’d like) and demonstrate thought leadership. Each speaking opportunity includes the following.
Pre-show
Stage of sponsorship Sponsorship aspects
Onsite
Post-show
Sponsors page
Online agenda
Theatre session
Show guide & app
Speakers’ lounge
Data provision
Your logo, 50 word description and URL will be placed on the ‘Sponsors’ web page as ‘Session sponsor’
Your session will be placed in the online agenda (speaker name, job title, company name and logo)
x1 30min session (20 min for Futures)
Your session will be included in the specific theatre agenda in the show guide and in the app (speaker name, job title, company name and logo)
Your speaker will have access to the speakers’ lounge throughout the show
Attendee information can be provided for your speaking session. A minimum two week time allowance is required for data to be provided
SPEAKING OPPORTUNITIES
Pick a podium
Gold: £18,000
Silver: £15,000
Headline: £30,000
Gold: £9,000
Silver: £6,000
Headline: £28,000
Gold: £6,000
Silver: £4,000
Sponsorship explained
Headline: Three speaking slots, exclusivity, branding in theatre, on website landing pages and with any mention of the theatre in visitor collateral
Gold: Peak time session sponsor, Wednesday-Friday before 1pm or following/preceding a keynote speaker
Silver: Session sponsor Wednesday-Friday after 1pm and Saturday
SPEAKING OPPORTUNITIES
Pick a podium
Primary and secondary Headline: £25,000
Gold: £4,000
Silver: £3,000 FE, HE & SEN Gold: £2,500
Silver: £1,500 Hands On Per session: £3,000
Gold: £2,500
Silver: £1,500
Activity hub package: £6,000
Thought leadership package: £1,500
Sponsorship explained
Activity hub package (Futures only): Your own daily workshop area
Thought leadership package (Futures only): Session sponsor at any time of day
BACK TO CONTENTS
NETWORKING opportunities
NETWORKING OPPORTUNITES
Meeting rooms: £6,820Smaller meeting rooms for up to eight people, ranging from 15-27m², located at the front of the show. Gallery suites: £10,370Larger private spaces, around 90m², perfect for hosting demos, presentations or meetings. Located at the back of the show and clearly signposted. Boardroom style: 34 people
Cabaret style: 40 people (based on max. 8 per table)
Classroom style: 42 people
Banquet style: 50 people
Theatre style: 70 people
Reception style: 70 people
Platinum suites: £POAExclusive space in ExCeL’s main boulevard, ranging from 392-1579sqm. Ideal for hosting a large number of people, these suites have previously been used for private meetings, drinks receptions, private conferences and larger launches. Opportunity for smaller meeting rooms – New for 2017: £POASpaces for up to four people will be located on the show floor. Bespoke meeting spaces: £POAIf you have other ideas for your meeting space, let us know and we’ll work it out!
Personally show prospects how your solutions will benefit them, away from the hustle and bustle of the show floor. All meeting spaces include your company logo on a pedestal outside, furniture and electricity (power and lighting).
Plenty of room
NETWORKING OPPORTUNITES
Host a drinks reception in the evening: £POAUse the biggest networking space on the show floor to wow your guests. Launch a product – reserving space for press: £15,000The education technology press is all focused on Bett for this one week a year. Use the biggest stage for edtech to capture the attention of journalists from around the world. Sponsor TeachMeet: £10,000Each year on the Friday of Bett, over 600 of the most influential, creative and caring teachers meet to share best practice and generate ideas.
Press office: £4,000Host a specific networking event for the press (can also be located elsewhere).
Bett bar: £25,000Much needed refreshment and seating area on the show floor. Sponsor the whole area and receive branding throughout.
Speakers’ lounge: £10,000Allows two of your team access to this otherwise exclusive, VIP area, across the four days. Receive prominent branding, literature distribution and input on decisions from seating to food and drink.
We have 39,500m² for visitors to explore, so branch out from your stand and entertain your audience.
Out and about
POINTS OF INTEREST
NETWORKING OPPORTUNITES
Drinks reception in the theatre Drinks (alcoholic and soft) and nibbles provided
- School Leaders Summit: £10,000 per day- Higher Education Leaders Summit: £8,000 per day
An informal seating area attached to the theatre Whole area: £25,000 Including two coffee and tea breaks each day - all delegates invited. Breakfast seminar: £2,000 Food and soft drinks provided. Lunch time meet and greet Food and soft drinks provided.
- School Leaders Summit: £10,000 per day- Higher Education Leaders Summit: £8,000 per day Saturday take over – host your own day of content: £POA Official curated content takes place Wednesday-Friday.
HOST A NETWORKING EVENT IN THE LEADERS’ NETWORKING AREA
NETWORKING OPPORTUNITES
Offsite party: £POALet’s collaborate and organise a party. Make use of exclusive and discounted access to venues around ExCeL, combined with a huge database of teachers, and make your brand the life and soul. Pre-show meet ups: £POAIf you’re looking to target teachers prior to the show; say at a specific time or in a specific area of the country; let us know and we can help you organise a get together.
Co-ordinated tours: £POAProve your solution’s credibility by showcasing it in action. We can help you orchestrate tours of establishments that are already invested in you, so potential customers can envisage real changes for themselves.
Host VIP meet and greets with key speakers: £POAAttending seminars by key figures in the industry is one thing, but the opportunity to speak to them in person adds even more value. Previous meet and greets have included the likes of Sir Ken Robinson, Sugata Mitra, Sir Bob Geldof and Brian Cox.
Make your audience feel special by providing an experience outside the norm of a trade show.
That VIP feeling
BACK TO CONTENTS
BRANDING opportunities
BRANDING OPPORTUNITES
SCHOOL LEADERS SUMMIT AND HIGHER EDUCATION LEADERS SUMMIT VIP GIFTHanded out in the theatres to 11,000 school leaders and 3,000 HE leaders. VIP gift sponsorship: £7,500Make visitors feel like the VIPs they are. We encourage you to make your gifts as luxurious as possible, to ensure they are used post show and keep your brand in the leaders’ minds. Promotional material: £POAPut further information under leaders’ noses, for example in the form of a flyer or small gift.
Position your brand throughout the show and give visitors that extra push in your direction.
The ultimate subliminal messaging!
SHOW BAGS Available to all 35,000 visitors.
Show bag sponsorship: £20,000Exclusive sponsorship option. Bags are placed at the entrance to the show and handed out to visitors, resulting in your logo travelling all around the show floor and beyond. Show bag insert: £2,500An effective way to deliver a specific message to all visitors.
BRANDING OPPORTUNITES
Lanyards: £20,000Place your brand literally in front of every attendee. All visitors are required to wear a name badge and lanyard throughout the event. Registration: £17,500Greet visitors as soon as they sign up to attend, with your branding on the registration and confirmation page. Once onsite, the registration area is the first and final port of call for all visitors. Your branding will be displayed in this area to welcome them, wave them off and encourage them to come back. Water bottles: £15,000Exclusive sponsorship of a prominent (not to mention highly functional!) product. You don’t want dehydrated customers, so we’d also suggest having water available on your stand to refill bottles, so visitors keep coming back for more (both water and your conversation).
Notepads and pens: £7,500When people revisit their notes, make sure they revisit your brand too. Depending on the number you’d like to provide, we can give you exclusivity in specific theatres on specific days. Row bannersWhat to do with all that air space above the show floor… Keep chins up (literally) with hanging banners. You can purchase a single banner, or a whole aisle. Row B: £2,000 per banner / £8,000 whole row
Row C: £2,500 per banner / £10,500 whole row
Row E: £1,500 per banner / £6,000 whole row Pre-session goody bags: £1,500Set the mood before your speaking session and provide a physical takeaway (to compliment your words of advice of course).
BACK TO CONTENTS
DIGITAL opportunities
DIGITAL OPPORTUNITES
Showcase advertising: £4,000 per bannerSpanning 20 key pages of the website, a showcase banner can generate an average of 30,000 impressions in its lifecycle. Get your brand out there before the show and measure ROI. Enhanced listing: £1,500Making yourself stand out against a regular online profile whizzes average page views up by 212%. There are over 670 exhibitors in the list, so get your brand bumped to the front of the line. Your tab will be highlighted and you’ll be able to add extra information to your profile.
Video library & podcasts: £1,000Our growing online community shares ideas, best practice and seeks out new and exciting tech for education. Host webinars or podcasts for this already engaged audience. Exhibitor list education sectors: £POAVisitors can filter the online exhibitor list by sector, to find companies that specialise in their area. Greet them first with your logo, company name and intro text. (exclusive opportunity) Solus email: From £2,500Target a specific audience with a specific message before or after the show. Previous examples of email content include product launches, onsite content, competitions and discounts/offers.
Our website is where your target market find all they need to know about the show. With 369,247 unique visitors and 2,700,000 page views, bettshow.com is the ultimate portal to the market all year round.
Your biggest audience
DIGITAL OPPORTUNITES
AppAh the most trustworthy exhibition companion – the phone screen! Over 10,500 unique users had exhibitor listings, seminar schedules and floor plans at their fingertips throughout Bett 2016. Keep them engaged throughout their Bett 2017 experience.
Discover tilesWhen tapped, your custom tile on the ‘Discover’ screen will launch your profile in the exhibitor list. Sort order 1: £3,000 Fixed 4 opportunities available Sort order 2: £5,000 Fixed 1 opportunity available
Sort order 3: £500 Random Unlimited opportunities available Push notifications: £4,000 per notification / 2 for £6,500Grab visitors’ attention in the hustle and bustle of the show. Slots are available twice a day and your notification will be sent to all attendees who’ve opted to receive them.
Now, let’s discuss which solution would best suit you
Talk to the Bett consultant team!
BACK TO CONTENTS
BROUGHT TO YOU BY
Adam Collis
adam.collis@ i2ieventsgroup.com
+44(0) 203 033 2410
+44(0) 203 033 2193
+44(0) 203 033 2007
+44(0) 203 033 2565
+44(0) 203 033 2558
+44(0) 203 033 2227
Bryony Kimble-Wilde
Louisa Hunter Roger Challinor Tansy StevensRemi Toyobo