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More sensors and devices. Faster and more economical processing, networking, and storage. And intelligent connections among them. All are converging to create a host of data-driven business opportunities. “The industry has been talking about the unrealized value within data for more than a decade,” says David Yen, senior vice president and general manager of the Cisco ® Data Center Business Group. “We just haven’t seen a lot of activity or action until recently.” More than visionary ideas and hype-inducing promises, big data has become a reality. But there is no distinct path for pursuing the needles of value within the haystacks of enterprise data. No silver bullet for success. “Big data is here to stay because there is real value in it,” says Yen. “But we are still in the early stages. We must all adapt to these new opportunities and paradigms. Where to invest and how to reap value will be different for every organization.” In many ways, big data means big changes for those seeking to capitalize. It requires new platforms, new processes, new skill sets, and new software capabilities. While they have similar components and attributes, Yen says big data environments are fundamentally different than standard data center systems. “You can’t shove a large volume of unstructured data into traditional systems and expect good results,” he explains. “And you can’t piece together a bunch of off-the-shelf servers for big data analytics without running into administration and networking problems.” According to Yen, Cisco and Intel are well positioned to help organizations step into the big data waters, minimizing startup challenges and expediting ROI. The Cisco Unified Computing System(Cisco UCS ® ) can form the foundation for big data success. Based on Intel ® Xeon ® processors, Cisco UCS brings together compute, storage, networking, and management resources and can be fine-tuned for big data workloads. And the Intel Distribution for Apache Hadoop software is the only distribution built from silicon up to enable the widest range of data analyses on Apache Hadoop. “We don’t want to duplicate or replace existing environments and solutions, we want to complement them, says Yen. “Cisco UCS bridges the gaps between traditional systems, enterprise networks, and big data processing— with one management interface.” Cisco and Intel also collaborate with independent software vendors such as MapR, Cloudera, Pivotal, Hortonworks, and Oracle to make sure their software works seamlessly on Cisco and Intel platforms. “There are different approaches for big data depending on the use case, the type of data and analytics involved, and how they are consumed,” Yen explains. “We have reference architectures, roadmaps, and partners for all of them.” Organizations seeking to mine value from big data have two options. They can piece together their own systems and navigate uncharted waters on their own. Or they can lean on bundled infrastructure solutions from industry leaders that have a wealth of big data expertise. “We have the right experience, the right platforms, and the right partners,” says Yen. “We can help our customers get the most out of their big data investments.” Speak to a Cisco Big Data expert You have questions, we have answers. For a complimentary consultation with a Cisco Big Data expert about your challenges and opportunities, request a meeting at: www.UnleashingIT.com/BigData/MeetingRequest.aspx. Big data, big changes Unleashing IT, Big Data Special Edition Cisco and Intel ® partnering in innovation Leaning on bundled solutions and proven expertise to achieve big data success. This article first appeared online at www.unleashingit.com, available after subscribing at www.unleashingit.com/LogIn.aspx. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco, the Cisco logo, Cisco Unified Computing System, and Cisco UCS are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/go/trademarks. Third party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1309) Intel, the Intel logo, Xeon, and Xeon Inside are trademarks or registered trademarks of Intel Corporation in the U.S. and/or other countries.

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More sensors and devices. Faster and more economical processing, networking, and storage. And intelligent connections among them. All are converging to create a host of data-driven business opportunities.

“The industry has been talking about the unrealized value within data for more than a decade,” says David Yen, senior vice president and general manager of the Cisco® Data Center Business Group. “We just haven’t seen a lot of activity or action until recently.”

More than visionary ideas and hype-inducing promises, big data has become a reality. But there is no distinct path for pursuing the needles of value within the haystacks of enterprise data. No silver bullet for success.

“Big data is here to stay because there is real value in it,” says Yen. “But we are still in the early stages. We must all adapt to these new opportunities and paradigms. Where to invest and how to reap value will be different for every organization.”

In many ways, big data means big changes for those seeking to capitalize. It requires new platforms, new processes, new skill sets, and new software capabilities. While they have similar components and attributes, Yen says big data environments are fundamentally different than standard data center systems.

“You can’t shove a large volume of unstructured data into traditional systems and expect good results,” he explains. “And you can’t piece together a bunch of off-the-shelf servers for big data analytics without running into administration and networking problems.”

According to Yen, Cisco and Intel are well positioned to help organizations step into the big data waters, minimizing startup challenges and expediting ROI. The Cisco Unified Computing System™ (Cisco UCS®) can form the foundation for big data success. Based on Intel® Xeon® processors, Cisco UCS brings together compute, storage, networking, and management

resources and can be fine-tuned for big data workloads. And the Intel Distribution for Apache Hadoop software is the only distribution built from silicon up to enable the widest range of data analyses on Apache Hadoop.

“We don’t want to duplicate or replace existing environments and solutions, we want to complement them, says Yen. “Cisco UCS bridges the gaps between traditional systems, enterprise networks, and big data processing—with one management interface.”

Cisco and Intel also collaborate with independent software vendors such as MapR, Cloudera, Pivotal, Hortonworks, and Oracle to make sure their software works seamlessly on Cisco and Intel platforms.

“There are different approaches for big data depending on the use case, the type of data and analytics involved, and how they are consumed,” Yen explains. “We have reference architectures, roadmaps, and partners for all of them.”

Organizations seeking to mine value from big data have two options. They can piece together their own systems and navigate uncharted waters on their own. Or they can lean on bundled infrastructure solutions from industry leaders that have a wealth of big data expertise.

“We have the right experience, the right platforms, and the right partners,” says Yen. “We can help our customers get the most out of their big data investments.”

Speak to a Cisco Big Data expert

You have questions, we have answers. For a complimentary consultation with a Cisco Big Data expert about your challenges and opportunities, request a meeting at: www.UnleashingIT.com/BigData/MeetingRequest.aspx.

Big data, big changes

Unleashing IT, Big Data Special Edition

Cisco and Intel®

partnering in innovation

Leaning on bundled solutions and proven expertise to achieve big data success.

This article first appeared online at www.unleashingit.com, available after subscribing at www.unleashingit.com/LogIn.aspx.

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco, the Cisco logo, Cisco Unified Computing System, and Cisco UCS are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/go/trademarks. Third party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1309)

Intel, the Intel logo, Xeon, and Xeon Inside are trademarks or registered trademarks of Intel Corporation in the U.S. and/or other countries.