1. Discrete Manufacturing2. Process Manufacturing3. Government4. Communications and Media5. Banking6. Professional Services7. Retail8. Healthcare9. Utilities10. Insurance

Top Ten Verticals for Analytics and Big Data Opportunities

Growth Opportunities for SAP Partners

IDC Infographic sponsored by SAP

Analytics & Big Data Market Opportunity

In-Memory Database Market and SAP Partner Ecosystem Opportunity

31.7% BIG DATA MARKET GROWTH 2012-2016Made up of Hardware, Software, Services. 

Analytics & Big Data Market OpportunitiesThe IT industry is witnessing a shift to what IDC calls the Third Platform of computing. It is made up of four key areas:

90%FROM 2013 THROUGH 2020, 90% OF IT INDUSTRY GROWTH WILL BE DRIVEN BY 3RD PLATFORM TECHNOLOGIES THAT, TODAY, REPRESENT JUST 22% OF ICT SPENDING.

Customers clearly need helpwith Analytics and Big Data

68% of companies do not have a stated Business Intelligence/ Analytics strategy.

69% of companies looking for skills in advanced analytics / predictive analytics in the next 12 months.

63% of IT and business executives are not familiar with the phrase "Big Data.“

FROM 2005 TO 2020, THE DIGITAL UNIVERSE WILL GROW BY A FACTOR OF 300

FROM 130 EXABYTES TO 40,000 EXABYTES

IDC’s Def inition of Big DataBusiness Analytics is the umbrella market that includes data warehousing, business intelligence tools, advanced analytics tools, analytic applications

Business Analytics

Worldwide Business Analytics market in 2013, including software, hardware, and services.

$100B

In-Memory Database Ecosystem Growth

PARTNER OPPORTUNITY FROM 2013-2017$37B

All IDC research is © 2013 by IDC. All rights reserved.  All IDC mate-rials are licensed with IDC's permission and in no way does the use or publication of IDC research indicate IDC's endorsement of SAP’s products/or strategies.

ANALYTICS & BIG DATA

Worldwide 2013-2017 Cumulative SAP Partner Ecosystem Opportunity in Analytics & Big Data

Global $220B

LatinAmerica

$12B

NorthAmerica

$90BEMEA $70B APJ

$48B

SAP partners around the world will earn $220 billion (USD) in revenue in the next �ve years related to SAP’s Analytics & Big Data products.

Partner Ecosystem revenue consists of SAP Resale Margin (net of SAP's revenue), Add-On Software Products, Services, and Hardware Resale

For every dollar of In-Memory Database revenue SAP makes, SAP Partners make $10.86. THAT WILL RISE TO $13.94 BY 2017!

Data collected is more than

100TB

Data isreceived via

ultra high speed

streaming

Data generated growing at

>60% per year

Deployed on dynamically adaptable

infrastructure

2 or moredata formats

and/or sources

High speedstreaming

data

Big Data TechnologyOR

AND

OR

OR

AND

AND

OR

Variety

Velocity

Volume Value

Cost control or reduction

Optimization of operations

Financial reporting and analysis

Risk management

Internal reporting and information sharing

Customer retention and service

New customer acquisition

Workforce optimization

Product or service innovation

Regulatory compliance requirements

Top Drivers of Business Analytics Solutions

Top 3 IT Challenges To Delivering a

Successful Business Analytics Solution

Managing Data Quality

Lack of Su�ciently Skilled

IT Sta� & Cost of Technology

Data Integration

2013

2020

PARTNERS MADE $4.2B OF REVENUE RELATED TO SAP’S IN-MEMORY DATABASE OFFERINGS IN 2012.

THE PARTNER ECOSYSTEM IS FORECAST TO MAKE $10.6B OF SAP RELATED REVENUE IN 2017.

$1 SAP In-Memory Database Revenue

$10.86In-Memory Database Ecosystem Opportunities

Professional Services

38%Software

25%Resale Value

6%Hardware

31%

2012 2013 2014 2015 2016 2017

19.4% CAGR

Analytics & Big Data—Opportunity for SAP Partner Ecosystem SAP Partner Ecosystem Revenue Related To SAP Analytics & Big Data O�erings.

$1SAP ANALYTICS & BIG DATA REVENUE

SAP PARTNER REVENUE

$2.71Partner Ecosystem revenue consists of SAP Resale Margin (net of SAP's revenue), Add-On Software Products, Services, and Hardware Resale

For every dollar of Analytics & Big Data revenue SAP makes, SAP Partners make $2.71.

Analytics & Big Data Ecosystem Opportunities

Professional Services

38%Software

18%Resale Value

7%Hardware

37%

2012 2013 2014 2015 2016 2017

$60K

$50K

$40K

$30K

$20K

$10K

$0K

13.1% CAGR

PARTNERS MADE $29.5B OF SAP RELATED REVENUE IN ANALYTICS & BIG DATA IN 2012.

THE PARTNER ECOSYSTEM IS FORECAST TO MAKE $57.0B OF SAP RELATED REVENUE IN 2017.

Ecos

yste

m R

even

ue

$12K

$10K

$8K

$6K

$4K

$2K

$0K

Ecos

yste

m R

even

ue

SAP PARTNER REVENUE

Driver Rating

32%33%

34%40%

30%29%28%

27%24%

21%

of companies either have already deployed in-memory or plan

to in the next year.

60%

Worldwide