Big Data’s Use In Big Companies

Ryan Hopf

What Is Big Data?

How Is It Collected?

How Is It Used?Marketing

Operations

A dude at work was complaining that his spoons were slowly disappearing from the lunch room. He had brought 6 to work and he was down to 2. Everyone else in his lab

hatched this plan:

Every time someone sent him an email, at the bottom, in white text (i.e. invisible

unless highlighted), everyone would write “SPOON SPOON SPOON SPOON SPOON

SPOON SPOON”.

We all did this for several weeks (he had a Gmail account) and that’s when he started losing his mind: every website he visited

had ads for spoons and flatware! He thought Google was reading his mind.

How Is It Used?Marketing

Operations

What Are The Benefits

What Are Some Problems

Privacy

Censorship

Pictures/ Video

Accuracy

What Is The Future