REFRAME USE AND VALUE OF A LOAF OF BREAD

11/7/2012Rahul Deedwania

Jayne DouglasDiana Galer

Shannon GogginRachel Harrigan

Brainstormed Options

The WinnerThis idea keeps the intrinsic value of bread as nutrition and adds additional value

“ thinking of the unused surface of a slice of bread, that's a completely wasted advertising opportunity - develop food coloring adverts to be put on slices of bread. Maybe it results in the loaf of bread being free to the consumer, and may be the food coloring could have nutritional value...”

“Billboard Bread”

BILLBOARD

relative worth, utility, or importance….

How to determine value?

Values of Billboard Bread can be many

Making Dough from Dough

Everybody eats it

Everybody will read it

Get your messages across to millions

Discounts for charities

Over 2 dozen bread types available; multiple messages per loaf

Food coloring is safe and eye catching

Be the first to use this new advertising medium

Purchase a single slice, or build your own catalog!

Call 1-800-IBREAD For your Free Consultation!