BimalINDO SIMON1 - Copy2

A

Project Study Report

On

Training Undertaken At

Titled as

“Coparative analysis of electrical switches”

Submitted in partial fulfilment for the

Award of degree of

MASTER OF BUSINESS ADMINISTRATION

Submitted By: - Submitted To: - Bimalesh kumar Mr.MANISH JAIN

Semester 3rd HEAD OF MBA

MBA Part 2nd year DEPARTMENT

2011-2013

ARYA INSTITUTE OF ENGINEERING AND TECHNOLOGY

KUKAS, JAIPUR

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DECLARATION

I, Bimalesh kumar student of “Arya institute of engineering and technology,jaipur”

hereby declare that the project entitled “Comparative analysis of electric switch, With

Emphasis on Products From Indo simon Pvt. India Ltd.” is the original work done by me

and the information provided in the study is authentic to the best of my knowledge. This

study report has not been submitted to any other institution or university for the award or

any other degree.

This report is based on my personal opinion hence cannot be referred to legal

purpose.

(Bimalesh kumar)

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Acknowledgement

Express my warmest thanks & deep sense of gratitude to the individuals for I their

generous help in discussing the project and giving their valuable time in successful

completion of this project. Time to time I got constructive suggestions, guidance and

encouragement.I would like to express my deep thanks to Dr. Arvind Agarwal, President, Arya Group of Colleges and Prof. M. L. Gupta, Principal, Arya Institute of Engineering & Technology, Jaipur for extending me the opportunity of presenting

the first year project and providing all the necessary resources for this purpose.

With much pride and delight I would like to express my sincere thanks to Dr. Manish Jain (Head of the department) for his excellent guidance and valuable suggestions

throughout the project work. I express heartfelt thanks to Mrs. Padma Sharma(Project

Guide) for her wonderful support and for giving me an opportunity to present project

report on “COMPARATIVE ANALYSIS OF ELECTRICAL SWITCHES”

I also want to give my humble regards to Mr. Pramod Sharma, Ms nisha goyal Mr. Anshul Mathur, Mrs. Ankita Pareek , Ms. Sharvika, Ms. Shivali, Ms. Mona and Ms. Usha for their valuable support and believe in my work. Without their sustained interest

and encouragement, this work could not have been possible to reach the state of

completion with satisfaction. In fact it is their real devotion to the development work,

which instilled in me, the need of a passionate commitment to pursue this project.I am

also grateful to all my friends for providing critical feedback and support whenever

required. There are times in such projects when the clock beats you time and again and

you run out of energy, you just want to finish it once and forever. Parents made me

endure such times with their unfailing humour and warm wishes.

I regret for any inadvertent omission

Bimalesh kumarMBA 3rd sem

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EXECUTIVE SUMMARY

PROJECT TITTLE-“Comparative analysis of electric Switch” we have successfully

completed our 45 days internship at "Indo simon pvt.ltd.", Delhi NCR for the assigned

project tittle Comparative analysis of electric switch,S COMPETITORS"

Mr.SURESH DEEWAN,HR manager was our guider who guided us how to carry on

with the project.

Purpose of the study

The main objective of the research was"TO STUDY COMPARATIVE OF CUSTOMERS

TO INDO SIMON" in our project we had been assigned the task to find out the intrest

of customer which buy the indo simon product and how much intrest they have in

product.

This report includes an over view of the project under gone during the summer

traning.for our project we took sample size of 345 respondents.after that,we analyzed

the questionnarie filled by the respondent

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TABLE OF CONTENT

Subject

1. Introduction to the Industry

2. Introduction to the Organization

3. Research Methodology

3.1. Title of the Study

3.2. Duration of the Project

3.3. Objective of Study

3.4. Type of Research

3.5. Sample Size and method of selecting sample

3.6. Scope of Study

3.7. Limitation of Study

4. Facts and Findings

5. Analysis and Interpretation

6. SWOT

7. Conclusion

8. Recommendation and Suggestions

9. Appendix

10. Bibliography

11. ANNEXURE

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INTRODUCTION

The worldwide electric power industry provides a vital service essential to modern life.

It provides the nation with the most prevalent energy form known in history—electricity.

This project consists of a detailed study which was undertaken at Indosimon India Ltd

on the company’s overall functioning. The project explains the principles and practices

of the organization.

Indosimon is an electrical and power distribution equipment manufacturer in India. It

owns some of the prestigious global brands. The main aim of Indosimon is to provide

best electrical & lighting solutions and to be a globally recognized firm. To achieve this it

concentrates more on building long term relationships with all our associates,

customers, partners, and employees.

The organization functions with various departments such as Marketing, Finance,

Personnel and Production. It maintains a cross-department interaction for achieving the

organizations effectiveness. The departments are driven by qualified and experienced

professionals backed by an efficient work force. It encourages employees to be

participative, innovative and creative and thus building a team spirit which helps them to

realize collective potential. The products of the company have a good reputation in the

market and hence the growth of the company is very much imminent.

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INDUSTRY PROFILE

Prospects of the Indian Electric Industry:

Like every other industrial sector in India, the Indian Electrical Industry too is slowly

emerging from out of its "protective cover". For far too long has Indian Industry

remained shackled and consequently inward looking. Over the past fifty years there was

no exposure to global players and competition, with the result that the Industry grew up

in a sheltered environment, dependent on the Government for everything, from licenses

to protection to tariffs. Each one of these interventions was aimed at securing protection

for oneself and ensuring growth of one’s own organization at the cost of industry and

the nation at large. Lack of global competition encouraged a "cost plus" approach,

where every conceivable cost increase was passed on to the customer. There was thus

no motivation to reduce costs.

As per the recent survey, the global electrical & electronics market is worth $1,038.8

billion, which is forecasted to grow to $ 1,216.8 billion at the end of the year 2008. If we

talk of electrical & electronics production statistics, the industry accounted for $1,025.8

billion in 2006, which is for casted to reach $1,051.5 billion in future.

At the outset, it must be stated that the reduced domestic demand is at best a

temporary phenomenon. The power sector in India is bound to grow and this will

undoubtedly boost demand from the Utilities, quite apart from the industrial demand

which will continue to grow with increased industrial output. The poor financial health of

the SEBs is however a damper that cannot be wished away in the short term. This will

continue to plague corporate in the Electrical Industry, until the SEB restructuring and

unbundling brings a turnaround in the medium term.

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COMPANY PROFILE

Indosimon India Ltd is a billion-dollar-plus organization, and is one of the largest &

India's fastest growing electrical and power distribution equipment manufacturer with

products ranging from Industrial & Domestic Circuit Protection Switchgear, Cables &

Wires, Motors, Fans, Power Capacitors, CFL Lamps, Luminaries for Domestic,

Commercial & Industrial applications, Modular Switches & Bath fittings covering the

entire gamut of household, commercial and industrial electrical needs.

Indosimon owns some of the prestigious global brands like Crabtree, Sylvania,

Concord, Luminance, Linolite & SLI Lighting. With 91 branches / representative offices

and over 8000 professionals in over 50 countries across the globe, the group has

achieved rapid success in the past few years. Its 7 state-of-the-art manufacturing plants

in India located at Haridwar, Baddi, Noida, Faridabad, Bhiwadi, Alwar, Neemrana, and 9

state-of-the-art manufacturing plants located across Europe, Latin America & Africa

churn out globally acclaimed products. Indosimon is a name synonymous with

excellence and expertise in the electrical industry. Its 20000 strong global distribution

network is prompt to service customers.The company has acquired a number of

International certifications, like BASEC, CSA, KEMA, CB, CE, ASTA, CPA, SEMKO,

SIRIUM (Malaysia), SPRING (Singapore), TSE (Turkey), SNI (Indonesia) and EDD

(Bahrain) for various products.Today, Indosimon and its brands have emerged as the

preferred choice of electrical products for discerning individuals and industrial

consumers both in India and abroad.In an attempt to transform itself from an industrial

product company to a consumer products company, Indosimon launched the consumer

electrical products such as CFLs, Fans, and Modular Switches & Luminaries.

The essence of Indosimon success lies in the expertise of its fine team of professionals,

strong relationships with associates and the ability to adapt quickly and efficiently, with

the vision to always think ahead.

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Vision:

"To be a globally recognized corporation that provides best electrical & lighting

solutions, delivered by best-in-class people."

Mission:

To achieve their vision through fairness, business ethics, global reach, technological

expertise, building long term relationships with all our associates, customers, partners,

and employees

VALUES:

Customer Delight:

A commitment to surpassing our customer expectations. Leadership by example. A

commitment to set standards in their business and transactions based on mutual trust.

Integrity and Transparency:

A commitment to be ethical, sincere and open in their dealings.

Pursuit of Excellence:

A commitment to strive relentlessly, to constantly improve themselves, their

teams, their services and products so as to become the best in class.

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MILESTONES:

2009 Set up of fully automatic switchgear

manufacturing plant at Baddi. Consolidation of CFL

manufacturing plant at Neemrana for domestic and export

purposes.

2008 : First Indian CFL manufacturers to have adopted

RoHS, European norms on Restriction of Hazardous

Substances in CFLs.

Set up of Global Corporate office, QRG Towers at

Expressway Noida

Investment of Rs.50 Crores in Global Center for

Research and Innovation (CRI)

2007 : Set-up of Capacitor manufacturing plant in Noida, UP

with the capacity of 6, 00,000 kVAr per month.

Acquired the Lighting business of a Frankfurt based

company "Sylvania", a global leader in lighting business and

now the company's turnover crosses US$ 1 Billion.

Warburg Pincus, a global private equity firm and one

of the largest investors in India, invested US $110 million in

Indosimon India Ltd. Indosimon issued fresh shares to

Warburg Pincus, representing approximately 11.2% of the

fully diluted share capital of the company.

QRG Group entered healthcare business by

acquiring a majority stake in Central Hospital and Research

Centre, Faridabad.

2006 : Crabtree India merged with Indosimon India.

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Added CFL production unit in Haridwar

manufacturing plant.

Expansion at Alwar manufacturing plant for increase

of production capacity.

Expansion at Baddi manufacturing plant and set-up

of an Export Oriented Unit.

First Company to get the ISI Certification for

complete range of CFLs.

Started mid-day meal program at Alwar, Rajasthan

caters to 10,000 students from 77 schools.

2005 : Set up manufacturing plant in Haridwar, Uttaranchal

for manufacturing Fans.

Awarded the KEMA certification by The Dutch

Council for Accreditation, making QRG the only group to

attain this certification.

Set up of R&D Center in Noida H.O.

2004 : Set up manufacturing plant at Baddi , HP for

manufacturing of Domestic Switchgear.

Set up a manufacturing plant for manufacturing of

CFL at existing manufacturing plant in Faridabad, Haryan.

Set up a manufacturing plant for manufacturing of

Ceiling Fans at Noida, UP.

Set-up our own marketing office in London through

our wholly owned subsidiary company Indosimon U.K. Ltd.

In December, 2004 placed 235 fully convertible

debentures of Rs. 10 Lacs on M/s. Shine Ltd., Mauritius and

the debenture will be converted in June, 2006.

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Attained the CE certificate for CFL.

2002 : Standard Electrical Company becomes a 100%

Subsidiary of the company.

Attained the IEC certification for Industrial switchgear

and CSA certification for all manufacturing plants.

2001 :

Acquired business of Indosimon Industries Ltd, MCCB of

Crabtree India Limited and merged ECS Limited in the

company to consolidate its area of core competence.

2000 : Acquired controlling stake in Duke Arnics Electronics

(P) Limited engaged in manufacturing of Electronic Meters-

Single Phase, Three Phase, Multi Function, Tri Vectors.

Acquired controlling interest in an industry major-

Standard Electricals Ltd.

1998 : Introduced high-end Ferraris Meters in Joint Venture with

DZG, Germany.

1997 : Acquired Electric Control & Switchboards at NOIDA, UP for

manufacturing customized packaged solutions.

1996 : Acquired a manufacturing plant at Alwar, Rajasthan

for Power Cables & Wires.

Entered into a Joint Venture with Electrium, UK for

manufacturing Dorman Smith MCCBs and Crabtree Modular

Plate Switches.

1996 : Acquired a manufacturing plant at Alwar, Rajasthan for

Power Cables & Wires.

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Entered into a Joint Venture with Electrium, UK for

manufacturing Dorman Smith MCCBs and Crabtree Modular

Plate Switches.

1993 : Set up another manufacturing plant at Faridabad, Haryana

for Control Gear Products.

1990 : Set up a manufacturing plant at Sahibabad, UP for

Changeover Switches

1987 : Started manufacturing MCBs at Badli, Delhi in Joint Venture

with Geyer, Germany.

PRODUCT PROFILE:

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Indosimon India Ltd has emerged as preferred choice for discerning range of individual

and industrial consumers. The firms products are approved by international quality

bodies such as KEMA, UL,CE,CSA and VDE and are as per IEC standards.

The firm’s commitment is to manufacture excellence and providing world-class quality

products at affordable prices in creating the industry more energy efficient, now from

even wider spectrum of products from Indosimon; it offers a complete solution which is

not only safe and reliable but also helps to save energy.

At Indosimon, it is their philosophy to continuously upgrade products in order to best

serve modern discerning consumers. They feel proud and privileged to share such

innovation of making Indosimon more environment friendly, Indosimon aims at providing

versatile range of products and set a new benchmark for quality and performance.

PRODUCTS:

1) BUILDING CIRCUIT PROTECTION

2) INDUSTRIAL CIRCUIT PROTECTION

3) MOTORS

4) CAPACITORS

5) LIGHTING

6) CFL

7) FANS

8) MODULAR PLATE SWITCHES

9) CABLES AND WIRES

10) DIGITAL DIMMING

11) BATHFITTINGS AND ACCESSORIES

IDENTIFIED PROBLEM

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The organization does not have more customer care center and the customers are not

well aware of the existing customer care centers.

The decrease in the promotional activities is not satisfied by the customers.

The organization does not focus on a advertisement and sales promotion activities.

The organization is not good at checking the product before delivery.

NEED OF THE STUDY

This study does not answer all the problems which arise in the Indosimon. There are

many certain formulas for analyzing particular problems, but the aim of the study is to

develop ability of decision making & strategic formulation. A right decision at the right

time itself helps the osrganization to run efficiently.

It is here that this project becomes important as it aims to understand all the aspects of

corporate selling, the detail study of all the competitive brands of Indosimon Products.

The observational study made during the training would help the marketing division of

Indosimon to devise effective market strategy for the given area that would ultimately

help to strengthen their position in the market, would enhance brand preference

amongst the consumers.

OBJECTIVES AND SCOPE

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Objectives for the study:

Primary Objective:-

To find out the people’s perception in purchasing the products of Indosimon India.

Secondary Objective:-

To know the personal views of people regarding choices among various Electronic

products of Indosimon.

To study which branded electronic products are mostly preferred by people as per their

choices.

Comparison between various Electronic products of Indosimon.

Find out factor influencing the people at the time of purchasing Electronic products -

QUALITY, DURABILITY, VARIETY, and PRICE.

Scope of the study

This study would be useful for companies to know what people perceive and thinking

about “Electronic products” offered by Indosimon .The study would be useful to other

researchers as a secondary data. This study would be useful to form strategies & to

make further decisions according to perception of people about electronic products in

Indosimon.

Deliverables:The questionnaire is set in order to conduct the primary research to determine the

choices and the preferences of the customers.

The study also helps to analyze the brand preference and the customer views of

Indo simon limited.

The primary research is undertaken to determine the prominent factors that attracts the

customers towards the company for recurring purchase.

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LITERATURE SURVEY

REVIEW OF LITERATURE

Book Review

The concept of brand image has been very significant to consumer behavior from post

1950’s. As Aaker and Keller confirmed in Hsieh’s study that, “brand image has been

considered a vital part of a firm’s marketing program, not only because it serves as a

foundation for tactical marketing mix issues but also because it plays an integral role in

building long term brand-equity” (1990).

Definition:

Earlier definitions of brand image are presented in broad terms by Dobni

(1990) who put forward the following writers understanding of brand image. Newman

stated it as “everything the people associate with the brand” (1957). Reynolds (1965)

confirms that an image was centered on drawing a few key beliefs from a vast variety of

sources, thus creating your own impression based on the brand. Herzog’s concurs that

brand image was “the sum of the total impressions.” (1973). Indeed, such definitions all

concur together; echoed by the words of Levy who stated that “a brand image is a

constellation of pictures and ideas in people’s minds that sum up their knowledge of the

brand and their main attitudes towards it” (1978). A more recent insight into brand

image was added by Woodside who “defined image as the degree of positive or

negative affect associated with psychological object” (Reid, 2001).

Theory behind brand image:

According to Tyler (1957), there are three approaches to brand image: Subjective,

Objective and Literal.

The first type, is a subjective image, this is when a potential customer hears or sees the

brand name/logo and feel obliged to purchase the product or service, despite a lack of

understanding as to why this is the case. The case simply relates to how the brand is

perceived as significant to an individual’s self-consciousness.

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The second type of brand image is the objective form which is the attempt to generate

an emotional need for the product, leaving you with the feeling that you need to

purchase the product so as to satisfy this need.

The third is literal image, i.e. a logo which represents a company. This implies that upon

seeing this picture/logo, the name of the company does not need to be uttered as the

picture tells the consumer the whole story e.g. Nike with the tick or McDonalds with the

golden arches. Evidently, the approach used to obtain and sustain a brand image will

vary upon several factors as reflected by the analysis presented by Tyler. Oxenfeldt

and Swann’s idea was that the br and image should allow the company to establish its

position within its market segment, protecting it from competition, thus allowing them to

build upon this with market share growth (Park et al, 1986).

Moreover Park et al (1986) put forward in Bhat’s article that the importance of

establishing a brand image relevant to its market segment in which it is based, is

significant so as to ascertain a strong brand position, help create a barrier to entry for

potential competitors: thus raise the brands performance in the market.

RESEARCH GAP

There are areas which have been identified and do require further investigation. The

main issues that the some studies had not specified about the requirements of the

customers regarding the product.

However, some studies have suggested about various factors of purchase decision but

does not help in decision making & strategic formulation.

The scope of this study was limited to certain characteristics of the customers but does

not aim at what they perceive and think about “Electronic products”

METHODOLOGIES

TYPE OF PROJECT

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Descriptive Research:

Descriptive Research has been used; it involves surveys and fact – findings enquirer

of different kinds the major purpose of descriptive research is the description of the

state of affairs, as it exists at present. The main characteristics of this method are that

the researcher has no control over the variable; he can only report what has happened

or what is happening. The methods of research utilized in descriptive research are

survey methods of all kinds, including comparative methods.

Research Instrument

The research instrument used in this study “structured questionnaire”. Structured

questionnaire are those questionnaire in which there are predetermined questions

relating to the aspect for which the researcher collect data. The questions are presented

with exactly the same wording and in the same order to all the respondents.

Questionnaire Design

The structured questionnaire for Appraisal system with the following types of

questionnaire open ended, multiple choice and ranking scale.

TARGET RESPONDENTS

The results could be skewed because of a small sample size of 50 only.

The target respondents were the customers owning Indosimon product and also

non users of Indosimon Electronic product.

CONSTRAINS AND LIMITATIONS

Assumption

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The results could be skewed because of a small sample size of 100 only.

People who purchase Indosimon product are assumed to be satisfied with their

advertising and sales promotion activities.

Constraints

There may be bias in the collected information.

Few respondents were reluctant while answering due to their busy schedule.

The time limit was only 45 days.

Limitation of the study

Time and resource constraint.

The respondents in many cases were unwilling to provide all the information.

The same information cannot be accessed due to its confidential nature.

PROPOSED SAMPLING METHODS

Convenience sampling has been used in this study. Convenience sampling is used for

selection of homogeneous sample for the study. It refers to selecting a sample of study.

It is non – probability sampling. Thus research study may include study objects, which

are conveniently located. Research findings based on convenient sampling however,

cannot be generalized.

DATA PROCESSING

Data collection

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Data refers to information or facts. It includes numerical figures, non – numerical

figures, descriptive facts, and qualitative information. The task of data collection begins

after a research problem has been defined and research plan has been detected. The

nature of data is both primary and secondary data.

1. Primary data

The primary data are those that are collected through questionnaire. The questionnaire

was framed in such a manner to obtain correct information, graded suitable for the

study.

2. Secondary data

The secondary data has been collected through oral communication. Secondary data is

about the company website.

TOOLS FOR ANALYSIS

Chi-square test

Rank correlation

One sample run test

1. than 5 , then frequencies taking from the adjacent items or cells are pooled together in

order to make it 5 or more than

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2. The total no of observation used in this test must be large that is n=30.

3. This test is used only for drawing inferences by testing hypothesis. It cannot be used for

estimation of parameter or any other value.

4. It is wholly dependent on the degrees of freedom.

5. The frequencies used in Ψ² test should be absolute and not relative in terms.

6. The observation collected for Ψ² test should be on random basis of sampling Ψ² test.

The chi square test is widely used to test the independents of attributes. It is applied

to test the association between the attributes when the sample data is presented in the

form of a contingency table with any number of rows and columns.

DATA ANALYSIS AND INTERPRETATION

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Proposed analysis and interpretation methodologies:

The data after collection has to be processed and analyzed in accordance with the

outline laid down for the purpose at the time of developing the research plan. This is

essential for a scientific study and for ensuring that we have all relevant data.

Processing implies editing, coding, classification and tabulation of collected data so that

they acquiescent analysis. term analysis refers to the computation of certain measures

along with searching for patterns of relationship that exist among data groups. Thus, “In

the process of analysis, relationship or difference supporting or conflicting with original

or new hypothesis should be subjected to statistical test of significance to determine

with that validity data can be said to indicate any conclusions.”Analysis of data in

general way involves a number of closely related operations that performed with the

purpose of summarizing the collected data and organizing them in such manner that the

answers the research question.

Ψ² - CHI SQUARE

Aim:

To test the relationship between gender and service regards Quality of Indosimon

Products.

Null hypothesis H0:

There is no significant relationship between gender and Service of Indosimon

Products

Alternative hypothesis H1:

There is a significant relationship between gender and Service of Indosimon Products

Observed frequency:

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Expected frequency:

GOOD BAD Total

Male ((35*33)/50)) = 23.1((17)(35)) /50

= 11.935

Female((33)(15)) / 50

=9.9

((17)(15)) / 50

=5.115

Total 33 17 50

Calculation of ψ² value:

O E (O-E) (O-E)^2 (O-E)^2/E

12 11.9 .1 0.01 8.40336

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Good BAD Total

Male 23 12 35

Female 10 5 15

Total 33 17 50

23 23.1 -.1 0.01 4.3290

5 5.1 -.1 0.01 0.0019

10 9.9 .1 0.01 0.0010

Total 12.73526

Decision:

There is significant relationship between gender and service regards Quality of

Indosimon Products.

Ranking the Factors That Influence the Buying Decision

Factor Rank I Rank II Rank III Rank IV Rank v total

quality 2 1 3 - - 6

schemes - 1 1 2 1 5

Availability - 2 1 - - 3

Price 4 2 3 1 - 10

advertisement - - - - 1 1

Calculation of table values

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RANK CORRELATION TEST

Aim:

To test the relationship between the quality and price factor that influence the buyer.

Null hypothesis H0:

There is no relationship between quality and price factor that influence the buyer.


There is relationship between quality and price factor that influence the buyer.

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Factor Rank I Rank II Rank III Rank IV Rank v

Quality

Rank

2

2

1

3

3

1

-

4.5

-

4.5

Schemes

Rank

-

5

1

2

1

2

2

1

1

2

Availability

Rank

-

4

2

1

1

2

-

4

-

4

Price

Rank

4

1

3

3

2

2

1

4

-

5

Advertisement

Rank

-

3.5

-

3.5

-

3.5

-

3.5

1

1

R1 R2 D=R1-R2 D^2

2 1 1 1

3 3 0 0

1 2 -1 1

4.5 4 0.5 0.25

4.5 5 -0.5 0.25

∑ D^2 =2.5

ammatic Representation:

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CLASSIFICATION ACCORDING TO GENDER

Gender No. of Respondents Percentage

Male 40 80%

Female 10 20%

Total 50 100%

INFERENCE:

80% of respondents are male persons,20% of respondents are female persons.

CLASSIFICATION BY PRODUCTS OWNED

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Do you have any of the Indosimon products?

SR.NO. PARTICULARS NO. OF RESPONDENTS PERCENTAGE

1 Yes 25 50%

2 No 25 50%

3 Total 50 100%

INFERENCE:

The above table indicates that, 25% people have Indosimon products & 25% people do

not have.

CLASSIFICATION BY PRODUCT TYPES

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(A). If “Yes” which product do you have?

SR.NO. PARTICULARSNO. OF RESPONDENTS

PERCENTAGE

1 CAPACITORS 4 16%

2

BATHFITTINGS AND ACCESSORIES

2

8%

3CABLES AND WIRES

4 16%

4 FANS 4 16%

5 MOTORS 1 4%

6 LIGHTING 6 24%

7 CFL 2 8%

8DIGITAL DIMMING

2 8%

9 Total 25 100%

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INFERENCE: The above table indicates that, 24% people have lighting, 16% people

have cables and wires, 8% have bathfittings and accessories, 16% have capacitors, 8%

digital dimming, 8% have cfl, 16% have fans & 4% have motors.

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CLASSIFICATION BY PURCHASE PERIOD

Which switch category customer buy?


PERCENTAGE

1 Less than 6 months 10 40%

2 6 months to 1 year 8 32%

3 1 -2 years 4 16%

4 2 – 5 years 2 8%

5 More than 5 years 1 4%

9 Total 25 100%

INFERENCE: The above table indicates that, 16% people plans for purchasing

Indosimon products in 1-2 yr, 4% plan more than 5 yr, 40% plan in less than 6 months,

32% plan in 6 month to 1 yr.

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CLASSIFICATION BY USAGE PURPOSE

What is main purpose of using Indosimon product?


PERCENTAGE

1 Personal 13 52%

2 Official 10 40%

3 Both 2 8%

4 Total 25 100%

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INFERENCE:The above table indicates that, 52% purchasing Electronic for person use,

8% purchase for both purpose, 40 % purchase for official use.

SATISFACTION LEVEL OF INDOSIMON PRODUCTS

State the level of satisfaction of indosimon electrical switch?


PERCENTAGE

1Strongly satisfied

936%

2 Satisfied 13 52%

3 Dissatisfied 2 8%

4Strongly dissatisfied

1 4%

5 partially satisfied 0 0%

Total 25 100%

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INFERENCE:The above table indicates that, 52% people satisfied with their electronic

products, 36% strongly satisfied with their electronic products, 8% peopldissatisfied with

their electronic products, 4% people strongly dissatisfied with their electronic products.

CUSTOMERS PREFERENCE IN INDOSIMON PRODUCTS

Which of the feature influnces the perfernce?


PERCENTAGE

1 Product functionality 9 36%

2 Product design 8 32%

3 Packaging 5 20%

4 Product Size 2 8%

5Service – Repair ,Warranty & etc

1 4%

Total 25 100%

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INFERENCE:The above table indicates that, 32% people gives preference to Product

design, 36% for Product functionality, 8% for Product Size, 20% give preference

Packaging, 4% gives Service – Repair ,Warranty & etc

FACTORS INFLUENCE BUYING DECISION

What are the factors which influence your buying decision?


1 Price 9 36%

2 Availability 7 28%

3 Schemes 4 16%

4 Quality 3 12%

5 Advertisement 2 8%

Total 25 100%

INFERENCE:

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The above table indicates that, 28% people influencing through

availability of product, 36% influencing through price, 16% through schemes, 12%

through Quality of Indosimon products & 8% through advertisement.

CUSTOMERS FROM OTHER BRANDS

Did you switched over from any other brand to this brand?


PERCENTAGE

1 Yes 5 20%

2 No 20 80%

Total 25 100%

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INFERENCE:

The above table indicates that, 20% people had been switched over.

Person does not have indo simon product.

CLASSIFICATION BY CUSTOMERS PURCHASE PLAN

When would you purchase the Indosimon Electronic Products?


1 Less than 6 months 11 44%

2 6 months to 1 year 10 40%

3 1 -2 years 3 12%

4 2 – 5 years 1 4%

5 More than 5 years 0 0%

Total 25 100%

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INFERENCE:The above table indicates that, 44% people purchase Indosimon in less

than 6 months, 40% in 6 month to 1 yr., 12% in 1-2 yr. & 4% people plans for

purchasing their electronic product in 2-5 yr.

CLASSIFICATION BY PRICE RANGE

What price range will you be prepared to pay for such a Product?


PERCENTAGE

1 Rs. 2500 – 3000 12 48%

2 Rs. 3500 – 4000 6 24%

3 Rs. 4500 – 5000 2 8%

4 Rs. 3000 – 3500 3 12%

5 Rs. 4000 – 4500 2 8%

6 Above 5000 0 0%

7 Total 25 100%

40

INFERENCE: The above table indicates that, 12% choose the range of 3000-3500,

48% for 2500-3000, and 8% choose for 4500-5000 & 8% choose for 4000-4500.

CUSTOMERS RANK FOR INDOSIMON PRODUCTS

Rank the Product according to your preference?


RANK PERCENTAGE

1LIGHTING 7 1

27%

2

BATHFITTINGS AND ACCESSORIES

1 5

4%

3CFL

4 3 15%

4FANS

7 2 27%

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5CABLES AND WIRES

2 8 8%

6DIGITAL DIMMING

3 4 12%

7MOTORS

1 7 4%

8CAPACITORS

1 6 4%

9 Total 26 100%

42

INFERENCE:

The above table indicates that, 27% choose lighting, 4% choose bathfittings and

accessories, 27% choose fans, 4% for motors, 4& for capacitors, 12% for digital

dimming, 8% for cables and wires.

MAIN PURPOSE OF PRODUCT USAGE

The main purpose of purchasing the Indosimon product?


1 Personal 13 52%

2 Official 9 36%

3 Both 3 12%

4 Total 25 100%

43

INFERENCE:The above table indicates that, 52% people choose for personal use, 12% for both use

& 36% for Official use.

FACTORS INFLUENCE BUYING DECISION

12. What are the factors which influence your buying decisions? (Rank 1-5)

SR.NO. PARTICULARS NO. OF RESPONDENTS RANK PERCENTAGE

1 Price 10 1 40%

2 Availability 3 2 12%

3 Schemes 5 4 20%

4 Quality 6 3 24%

5 Advertisement 1 5 4%

6 Total 25 100%

44

INFERENCE:The above table indicates that, 12% people influencing through availability of product,

40% through price, 24% through quality, 20% through schemes & 4% through

advertisement. CUSTOMERS PREFERENCE IN INDOSIMON PRODUCTS

What type of features you prefer most from Indosimon?


PERCENTAGE


2 Product design 11 44%

3 Packaging 2 8%

4 Product Size 2 8%

5Service – Repair ,Warranty & etc

2 8%


45

INFERENCE:The above table indicates that, 44% give preference to Product design, 32% to Product

functionality, and 8% for Packaging, 8% for Service, 8% for Product Size.

PREFERENCES IN EACH PRODUCT

(A).FAN

SR.NO PARTICULARSNO.OF RESPONDENTS

PERCENTAGE

1 High Speed Fans 2 8%

2 Wall Mounting Fans 5 20%

3 Ceiling Fans 9 36%

4 Pedestal Fans 5 20%

5 Ventilating Fans 4 16%

6 Total 25 100%

46

INFERENCE:The above table indicates that, 36% give preference to Ceiling Fans, 20% for Pedestal

Fans, 20% for Wall Mounting Fans, 16% for Ventilating Fans & 8% for High Speed

Fans.

(B).LIGHTING


PERCENTAGE

1 Specialty lamps 1 4%

2 LED Lighting 2 8%

3 Consumer Lighting 12 48%

4 Industrial Lighting 10 40%

5 Total 25 100%

47

INFERENCE:The above table indicates that, 48% give preference to Consumer lighting, 40% for

Industrial lighting, 8% for LED & 4% for Specialty lamps.

(C). INDUSTRIAL CIRCUIT PROTECTION


PERCENTAGE

1 MCCB 3 12%

2 Switch Disconnector 10 40%

3Fuse Switch and Switch Fuse

5 20%

4Load Changeover Switch

728%

5 Total 25 100%

48

INFERENCE:

The above table indicates that, 40% gives preference to Switch Disconnector, 28% for

Load Changeover Switch, 20% for Fuse Switch and Switch Fuse &12% for MCCB.

(D). Motors


PERCENTAGE

1Inverter Duty Motors with Forced Cooling

312%

2 Foot Mounting 17 53%

3 Brake Motors 5 20%

4 Flange Motor 15%

5 Total 25 100%

49

INFERENCE:

The above table indicates that, 53% gives preference to Foot Mounting, 20% for Brake

Motors, 15% for Flange Motor & 12% for Inverter Duty Motors with Forced Cooling.

DELIVERABLES – EXPECTED CONCLUSIONS

CHI-SQUARE TEST

Aim:

To test the relationship between gender and service regards Quality of Indosimon

Products.

Null hypothesis H0:

There is no significant relationship between gender and Service of Indosimon Products


There is a significant relationship between gender and Service of Indosimon Products.

50

RANK CORRELATION TEST

Aim:

To test the relationship between the quality and price factor that influence the buyer.

Null hypothesis H0:

There is no relationship between quality and price factor that influence the buyer.


There is relationship between quality and price factor that influence the buyer

ONE SAMPLE RUN TEST

Aim:

To Test the satisfaction of customers towards the service obtained from products other

than Indosimon.

Null hypothesis H0:

The customers did not satisfy with the service obtained from other products.

Alternative hypothesis H1 :

The customers are satisfied with the service obtained from other produc

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CONCLUSION

The study was done in order to find out the purchase decision of customers towards

Indosimon products. After analyzing the data, it was found that the purchase decision

of customers towards Indosimon products is better and not the best. Various

suggestions are suggested to increase the purchase decision of customers and help to

reach target.

o In this system at all the level where BACE is handled and watched by Top

class officials of the company, they also get to know the list names and details of the

loyal customers and CEO or Board of Directors also get to know total customers

and at last their turnover of the total transaction.

o INDO SIMON should arrange affiliated programs within its own groups to come

to the sense of new people and accordingly to prospecting and acquiring new

customers.

52

53

RECOMMENDATIONS

&

SUGGESTIONS

Recommendations and Suggestions

1) More local/ regional advertisements should be there to make people aware about INDO

SIMON and its products

2) There should be more advertisement on the world wide web also.

54

3) Campaigning should be done at all level.

4) Business Development Officers should contact Architects and Customers on regular

basis.

5) More flexible discount schemes should be provided

6) Product catalogues and price lists should be provided to the customers on regular basis.

7) Increase the percentage rate of ADJUSTMENT POLICY. Or start guarantee.

8) Improve the behavior of sales person of the company as well as distributor.(6% of

respondent).

9) Company should further reduce its price.

10) Fulfill all the commitments which are made by company or distributor.

11) There is more need in improvement of quality of Green CFL so that it decreases the rate

of replacement.

12) The adjustment policy’s rate is not enough because replacement rate is 15% to 20%.

13) If company backs out any scheme, then it should give some time to the retailer.

14) Provide updated information and knowledge to the retailers about the product.

15) Provide equal Price to all the retailers.

16) Company should compromise with dealer according to the circumstances.

17) Company should improve its grievance handling system

BIBLIOGRAPHY

The lists of reference for the purpose of completing this marketing project are as given

below:

Reference Books

Saunders,.M., Lewis. P., and Thornhill.A. (2003), Research Methods

for Business Students, 3rd Edition, Financial Times Prentice

Boyd and Stasch (2001), Marketing Research, 3rd Edition, Financial Times Prentice.

55

:G. C. Beri (1999), Marketing Research, 4th Edition, Himalaya Publication House.

Kothari C. R. (2005) ‘RESEARCH METHODOLOGY’ New Age International Limited,

Fifth Edition

Saxena Rajan, Marketing Management: Tata Mcgraw, New Delhi, 2006

Websites

http://www.indosimon.com

http://www.business.mapsofindia.com/india-company/h/indosimon-india.html

htpp://www.indosimonindia.wordpress.com

http://www.business-

56

ANNEXURE

Questionnaire

Dear Respondent

I, Bimalesh kumar student of MBA, AIET Jaipur, is working on

project “Comparative analysis of electrical switch of INDOSIMON ”. The following

questions are the main instrument of my survey. So please give your opinion up

to the best of your knowledge.

1. Do you sell Switch?

Yes

No

2. How many brands of switches you purchased?

1

2 3 4 Any Other ...............................................

57

3. Which brand of switch frequently sells at your counter?

INDO SIMON Philips

Crompton Any Other ………………………………

4. What do you feel about service of the INDO SIMON Company?

Very good Good Average Poor Very Bad

5. Do you agree with the price of INDO SIMON switch is competitive?

Strongly Agree Agree Disagree

Strongly Disagree Can’t Say

6. The promotional activities of INDO SIMON Company are……………

58

Very Good Good

Average Poor Very Bad

7. In your opinion the new adjustment policy of switch in the form of 7% less in bill is……….

Useful Useful to some extent Wasteful effort Can’t Say

8. What type of products do you want to sell?

Quality Products Guarantee Products Any Other ……………………………..

9. Availability of switch in the market.

Always available Occasionally Available Occasionally unavailable Always unavailable Can’t Say

59

10. Your suggestions for improving the quality of INDO SIMON switches…

………………………………………………………………………………..

……………………………………………………………………………….

……………………………………………………………………………….

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Documents

BimalINDO SIMON1 - Copy2