26
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477 BIRDMAN (FOX SEARCHLIGHT) Online Marketing/Print/Social Media DMA: Los Angeles Project Manager: Sean Bello [email protected]

Birdman (Fox Searchlight)

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: Birdman (Fox Searchlight)

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

BIRDMAN (FOX SEARCHLIGHT) Online Marketing/Print/Social Media

DMA: Los Angeles Project Manager: Sean Bello [email protected]

Page 2: Birdman (Fox Searchlight)

Overview of Campaign This report recaps our marketing efforts for BIRDMAN. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com 2.  Dedicated Emailing – To CC members in LA 3.  Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (30K+) 4.  Print Advertising – 10/9 AND 10/24 issues of Campus Circle 6.  Newsletter Advertising/Calendar Listing – Promoting film release 7.  Sweepstakes/Screening – Pages hosted on campuscircle.com

The campaign has 724 clicks (includes 509 bitly clicks), 7,242 content related page views and 98 social media shares to date.

Page 3: Birdman (Fox Searchlight)

Print Advertising

Page 4: Birdman (Fox Searchlight)

Screening Page

Page Views– 3,646 Entries – 927

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Page 5: Birdman (Fox Searchlight)

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 267K+. Clicks – 195

Page 6: Birdman (Fox Searchlight)

Dedicated Email

Delivered – 22K+ Opened – 2,182

Clicks 404

Page 7: Birdman (Fox Searchlight)
Page 8: Birdman (Fox Searchlight)
Page 9: Birdman (Fox Searchlight)
Page 10: Birdman (Fox Searchlight)
Page 11: Birdman (Fox Searchlight)

Campus Circle

Newsletter Emails – 22,326 Opens – 2,266

Weekly Newsletter Campaign Clicks– 20

Page 12: Birdman (Fox Searchlight)

Calendar Listing

Page Views – 66 Website Traffic 733,000/month

Unique Visitors – 466,000/month

Page 13: Birdman (Fox Searchlight)

Film Trailer

Page Views – 316

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Page 14: Birdman (Fox Searchlight)

Mobile Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

Page 15: Birdman (Fox Searchlight)

Social Media

Page 16: Birdman (Fox Searchlight)

Social Media #2

Page 17: Birdman (Fox Searchlight)

Screening Page

Page Views– 1,019

SM Shares - 85 Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Page 18: Birdman (Fox Searchlight)

Screening Demo - Age

Page 19: Birdman (Fox Searchlight)

Screening Demo - Gender

Page 20: Birdman (Fox Searchlight)

Screening Demo - Ethnicity

Page 21: Birdman (Fox Searchlight)

Screening Demos - Status

Page 22: Birdman (Fox Searchlight)

Sweepstakes Page

Page Views– 1,046

SM Shares – 13 Entries – 509 to date

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Page 23: Birdman (Fox Searchlight)

Sweeps Demo - Age

Page 24: Birdman (Fox Searchlight)

Sweeps Demo - Gender

Page 25: Birdman (Fox Searchlight)

Sweeps Demo - Ethnicity

Page 26: Birdman (Fox Searchlight)

Sweeps Demos - Status