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bis2 driving business value
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Hierarchial Super GraphicInspatial Super Graphic
How to Better Optimize Your Floor
Finding My Customer Preferences
Making Your Marketing Campaign Easier
Getting Value from Locational Data
How to Drive More Customer Trips
Trips Owed = 0Days Between Trips = 22Theo Win = 29,992,539Customer Count = 77,290
Recency Frequency Super Graphic Spatial Super Graphic
CRM Super Graphic
Making Big Data Easy!
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How to Better Optimize Your Floor
See the whole floor in one picture.
See which machines are doing better or worse after a game chnage.
See the numbers that underlay the picture.
See the real and proven opportunities to optimize your floor.
Example Business Value Stories
See how a mini-casino strategy can lift revenue by 10% (with zero- capital outlay)
Identify which micro & macro slot floor changes can really drive total incremental revenue
Get real multi-game data to make the right multi-game choices
Inspatial Super Graphic
To read more, click on link or white paper below: CEM ARTICLE - Penny Alley- Gaming Floors of the Future, Part VI: Mini Casinos Meet Mini Games at Penny Alley—A Case Study of Silverton Casino, Part 1 of 2
- Gaming Floors of the Future, Part VII: Mini Casinos Meet Mini Games at Penny Alley: A Case Study of Silverton Casino, Part 2 of 3
- Gaming Floors of the Future, Part VIII: Clustering: The Key to Understanding high-dimensional data A Case Study of Silverton Casino, Part 3 of 4
- Gaming Floors of the Future, Part IX: Clustering to Uncover Hidden Behavior, A Case Study of Silverton Casino, Part 4 of 4
CEM ARTICLE - Jackpot Wharf - Where’s the Money? Part 12: Magnet Games and Paradise Fishing
WHITE PAPER: floorVizPlus and Game Change Analysis
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Finding My Customer Preferences
Example Business Value Stories
See all customer play and their preferences in one single picture. Drill down through multiple levels of “hot” areas. Change the variables you see (e.g. theo win, actual win, games played) on the fly. See valueable and proven opportunities to drive more revenue.
To read more, click on link or white paper below: CEM ARTICLE: Where’s the Money? Part 12: Magnet Games and Paradise Fishing
WHITE PAPER: Game Change Analysis - Three Easy Ways to do Game Change Analysis with floorVizPLUS
Identify customers true product preferences (eliminate the “noise” in your data)
Maximize business value by taking the power of query into your hands
Better understand customer behavior by analyzing market baskets (when combined with preference filters)
Hierarchial Super Graphic
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How to Drive More Customer Trips
Example Business Value Stories
See patron behavior (recency and frequency) in one single picture. See the value of all patrons, and how often they visit. See which patrons are overdue for a visit, and how many visits. See which patrons can be targeted for additional trips and revenue.
To read more, click on link or white paper below: WHITE PAPER: Advanced Visit Analysis - Recency Frequency Quartal and aimViz for Gaming - A New Paradigm in Gaming Revenue and Customer Analytics
Easily indentify and target those patrons that owe one or more trips
Create more profitable marketing campaigns based on visit frequency and patron value
Easily generate customer lists to send to your CRM system
Trips Owed = 0Days Between Trips = 22Theo Win = 29,992,539Customer Count = 77,290
Quartal Super Graphic
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Leveraging the Value of Locational Data
Example Business Value Stories
See your customers, revenue and financial data by location
See the results of marketing campaigns and select new target markets based on location.
See and identify your customers geographically by using different variables (customer count, zip code, city, coin In, theo win, etc.)
Identify patrons by location who can be targeted for more trips and/or more theo win
Monitor social data to leverage marketing opportunities - the right offer to the right person at the right time
Identify key competition fight zones and target patrons accordingly
To read more, click on link or white paper below: CEM ARTICLE: Where’s the Money? Part 10: Big Data and Locational Intelligence
WHITE PAPER: A Primer on SuperGraphicsTM Introducing Spatial Visulaization
Spatial Super Graphic
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Making Your Marketing Campaign Easier
Example Business Value Stories
Identify, select and target customers all in one easy-to-understand picture Refine customer lists for more precision marketing (apply filters, scoring, sorting, etc.) See the results of your campaigns and easily measure their success
To read more, click on link or white paper below: WHITE PAPER: CRMVizTM - Advanced Campaign Management - A New Paradigm in Revenue and Customer Analytics
Easily create and execute multiple campaigns based on patrons behavior
Accurately measure the incremental revenue and profit of your campaigns, including the impact on your casino floor
Create multi-level markerting campaigns with multiple groups and sub groups
CRM Super Graphic
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This document contains proprietary information and may not be used, reproduced or disclosed without explicit written permission from BIS2. This document may also describe current and proposed product features intended to be released depending on development and market demands. Accordingly, the end product may not contain all product features shown in this document.
vizExplorer, vizMaker and other BIS2 company, product or service names are trademarks of BIS2. Other brand and product names are trademarks of their respective companies. BIS2 comprises WME BI, LLC and its subsidiaries.
Copyright © 2008-2012 - New BI US, LLC. All Rights Reserved
DECEMBER 2012 - V0.1
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