Biz buzz getting to the top with seo

© 2010 Site-Seeker, Inc. www.site-seeker.com

Getting to the Top with Search Engine Optimization

Brian Bluff President & Co-Founder Site-Seeker, Inc. \\ @ssiBrian




Blog Content


Technical Content as a Presentation




Return on Investment

You

r We

bsit

e

Your website is a machine….

Vertical Websites

Social Media


Be • Found • Readable • Relevant • Credible

Get • Ranked • Traffic • Conversions

SEO in a nut shell


SEO

• Navigation • Organization of Code and Link Structure • XML sitemap • robots.txt • Tags: Title, Header, Keyword, Description, Alt Img

• Content – Keyword Research, Content Rewrite (keyword density etc)

• Analytics – install or verify GA, establish conversion funnels

Website Structure


SEO

• Research and develop inbound links • Create Authority - Create Content Pages for:

• social media • micro sites

• 301 redirects from alternate domains • Vertical search • Ongoing – SEO Efforts are a fluid and ongoing process: • Touching and addressing all items listed above as well. • Addressing website performance, strengths and weaknesses as identified in GA reporting.

Ongoing SEO Challenges


Keyword Selection - Summary

• Use words and phrases that your customers use

• Examine competitor’s keywords

• Don’t let the website designer pick your keywords

• Understand how various social media platforms work and where to use keywords

“Keyword”


Keywords Monthly Search

Volume car insurance 6,857,676

auto insurance quote 2,427,086

auto cheap insurance 714,028

auto insurance company 335,360

car insurance rate 299,114

online car insurance 88,221

online auto insurance quote 47,754

low cost car insurance 38,952

new york car insurance 37,496

What terms do prospects use…?


Keywords Monthly Search Volume state farm canada 252 state farm houston 147 state farm new york 140 state farm texas 140 state farm austin 123

Do they want to shop locally?


Web Analytics Is...

- Wikipedia

the measurement, collection, analysis and reporting of internet data for purposes of

understanding and optimizing web usage.


• Free

• Vast amount of easy to understand data

• Integration with other Google services • Google AdWords • Google Site Optimizer

• Custom automated reporting


Engage your visitors with easy to use contact forms


Short Form Submission

October 2009

120 Long Forms Submitted 142 Short Forms Submitted

262 Total

114.75%


• What keywords do you want to rank for?

• What will you measure to determine effectiveness? • RFQ’s, Phone calls, Increased traffic, position

• Establish Conversion Funnels and measure

Establish Baseline & Benchmarks


Questions

Brian Bluff President & Co-Founder Site-Seeker, Inc. \\ @ssiBrian [email protected]

Documents

Biz buzz getting to the top with seo