Blackpool Masterplan Draft Regeneration Strategy...BLACKPOOL MASTERPLAN REGENERATION STRATEGY (DRAFT) | 4 EDAW LTD PLANNING, DESIGN AND ECONOMIC DEVELOPMENT WORLDWIDE qÜÉ=èì~åíìã=çÑ=åÉï=Ñäççêëé~ÅÉ=Éåîáë~ÖÉÇ=~Åêçëë=É~ÅÜ=çÑ

BLACKPOOL MASTERPLANREGENERATION STRATEGY

DRAFT

PRESENTED BY:EDAW

MARCH 2003

E D A W L T D P L A N N I N G , D E S I G N A N D E C O N O M I C D E V E L O P M E N T W O R L D W I D E

table of contents

1 INTRODUCTION

2 ECONOMIC OVERVIEW

3 ECONOMIC POLICY CONTEXT

4 MASTERPLAN – THE SOCIO-ECONOMIC IMPACT

5 STRATEGIC OVERVIEW

6 THEME ONE: SKILLS TRAINING & LABOUR FORCE CAPACITY

7 THEME TWO: QUALITY ASSURANCE

8 THEME THREE: HOSPITALITY SUPPORT

9 THEME FOUR: BUSINESS SUPPORT, INNOVATION & DIVERSIFICATION

10 THEME FIVE: CLIMATE FOR INVESTMENT

11 CONCLUSIONS

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APPENDICES

I POTENTIAL DELIVERY FRAMEWORK

II JOB CREATION ANALYSIS

III REFERENCES & SOURCES

B L A C K P O O L M A S T E R P L A N R E G E N E R A T I O N S T R A T E G Y ( D R A F T ) | 1


1. introduction qÜáë=ÇçÅìãÉåí=Ü~ë=ÄÉÉå=éêÉé~êÉÇ=áå=ëìééçêí=çÑ=íÜÉ=_ä~Åâéççä=j~ëíÉêéä~åI=íç=~ëëÉëë=~=ê~åÖÉ=çÑ=~åíáÅáé~íÉÇ=ëçÅáçJÉÅçåçãáÅ=áãé~ÅíëK==^ë=áääìëíê~íÉÇ=íÜêçìÖÜçìí=íÜáë=ÇçÅìãÉåíI=íÜÉ=éêçéçë~äë=Åçåí~áå=~=ãáñ=çÑ=äÉáëìêÉI=ÉåíÉêí~áåãÉåíI=êÉëáÇÉåíá~äI=ÅçããÉêÅá~äI=êÉí~áäI=éìÄäáÅ=ÄìáäÇáåÖë=~åÇ=Åçããìåáíó=ìëÉë=ïÜáÅÜI=ÖáîÉå=íÜÉ=ëÅ~äÉ=çÑ=ÇÉîÉäçéãÉåí=Éåîáë~ÖÉÇI=ïáää=ÅäÉ~êäó=Ü~îÉ=~=ëáÖåáÑáÅ~åí=áãé~Åí=çå=íÜÉ=ÉÅçåçãóK==^=åìãÄÉê=çÑ=áãéçêí~åí=êÉÖÉåÉê~íáçå=áåáíá~íáîÉë=~êÉ=~äêÉ~Çó=ÄÉáåÖ=ìåÇÉêí~âÉå=íç=êÉÖÉåÉê~íÉ=íÜÉ=êÉëçêíI=íÜêçìÖÜ=~=ëÉêáÉë=çÑ=ïÉää=Éëí~ÄäáëÜÉÇ=êÉÖÉåÉê~íáçå=ëíê~íÉÖáÉë=~åÇ=éêçÖê~ããÉëK=qÜÉ=oÉÖÉåÉê~íáçå=píê~íÉÖó=Åçåí~áåÉÇ=ïáíÜáå=íÜáë=ÇçÅìãÉåí=éêÉëÉåíë=~=ëÉêáÉë=çÑ=áåáíá~íáîÉë=~åÇ=ÅçãéçåÉåíë=íÜ~í=ëìééçêí=íÜÉ=çÄàÉÅíáîÉë=çÑ=íÜÉ=j~ëíÉêéä~å=~åÇ=áääìëíê~íÉ=~=ê~åÖÉ=çÑ=ãÉÅÜ~åáëãë=íç=Å~éíìêÉ=éçëáíáîÉ=ëçÅáçJÉÅçåçãáÅ=áãé~Åíë=Ñçê=íÜÉ=ÄÉåÉÑáí=çÑ=ÇÉéêáîÉÇ=ÅçããìåáíáÉë=ïáíÜáå=áååÉê=_ä~ÅâéççäK=fí=áë=åçí=íÜÉ=áåíÉåíáçå=íÜ~í=ÉñáëíáåÖ=ëíê~íÉÖáÉë=çê=éêçÖê~ããÉë=ÄÉ=êÉéä~ÅÉÇ=çê=êÉéäáÅ~íÉÇI=Äìí=áääìëíê~íÉë=ÅÉêí~áå=~êÉ~ë=ïÜÉêÉ=~=êÉJÑçÅìëëáåÖ=ã~ó=ÄÉ=êÉèìáêÉÇ=áå=~ëëçÅá~íáçå=ïáíÜ=íÜÉ=éÜóëáÅ~ä=ÅçãéçåÉåíë=~åÇ=çÄàÉÅíáîÉë=áääìëíê~íÉÇ=ïáíÜáå=íÜÉ=j~ëíÉêéä~åK==qÜáë=ÇçÅìãÉåí=ÅçãéêáëÉë=íÜÉ=ÑçääçïáåÖ=ëÉÅíáçåëW=

• �Economic OverviewW=~å=áåíêçÇìÅíáçå=íç=íÜÉ=Ä~ÅâÖêçìåÇ=ÉÅçåçãáÅ=ÅçåíÉñí=çÑ=íÜÉ=j~ëíÉêéä~å=ëáíÉX

• �Economic Policy ContextW=~å=çîÉêîáÉï=çÑ=íÜÉ=äçÅ~äI=êÉÖáçå~ä=~åÇ=å~íáçå~ä=ÉÅçåçãáÅ=éçäáÅó=ÅçåíÉñíX

• �Socio-Economic ImpactW=~å=~å~äóëáë=çÑ=íÜÉ=ëÅçéÉ=~åÇ=ëÅ~äÉ=çÑ=áãé~Åíë=~åíáÅáé~íÉÇ=~ë=~=êÉëìäí=çÑ=íÜÉ=ÇÉäáîÉêó=çÑ=íÜÉ=j~ëíÉêéä~åX=

• �Strategy OverviewW=~ëëÉëëáåÖ=~=ëÉêáÉë=çÑ=ÉÅçåçãáÅ=éçäáÅó=~ééêç~ÅÜÉë=ÇáêÉÅíäó=êÉä~íÉÇ=íç=íÜÉ=j~ëíÉêéä~å=éêçéçë~äëW

• íç=ãÉÉí=ÉñáëíáåÖ=~åÇ=éçíÉåíá~ä=ÑìíìêÉ=ÉÅçåçãáÅ=éçäáÅó=çÄàÉÅíáîÉëX=~åÇ=

• íç=ÇÉäáîÉê=ã~ñáãìã=ëçÅáçJÉÅçåçãáÅ=ÄÉåÉÑáíë=íç=íÜÉ=äçÅ~ä=~åÇ=ïáÇÉê=_ä~Åâéççä=~êÉ~K=

qÜáë=ëíê~íÉÖáÅ=çîÉêîáÉï=áåÅçêéçê~íÉë=~=ëÉêáÉë=çÑ=ëÉé~ê~íÉ=ÚéçäáÅó=íÜÉãÉëÛI=ÅçîÉêáåÖ=íÜÉ=ÑçääçïáåÖ=íçéáÅëW

• qÜÉãÉ=låÉ=EjmNFW=pâáääëI=qê~áåáåÖ=C=i~Äçìê=cçêÅÉ=`~é~ÅáíóK=qç=ã~ñáãáëÉ=íÜÉ=çééçêíìåáíáÉë=íç=ÇÉäáîÉê=åÉï=~åÇ=áãéêçîÉÇ=ëâáääë=~åÇ=íê~áåáåÖ=áåáíá~íáîÉëI=íç=ÉåëìêÉ=íÜ~í=åÉï=ÉãéäçóãÉåí=çééçêíìåáíáÉëI=é~êíáÅìä~êäó=áå=íÜÉ=äÉáëìêÉ=~åÇ=Üçëéáí~äáíó=ëÉÅíçêëI=~êÉ=~ÅÅÉëëáÄäÉ=íç=íÜÉ=äçÅ~ä=ïçêâÑçêÅÉX=

• qÜÉãÉ=qïç=EjmOFW=nì~äáíó=^ëëìê~åÅÉK=qç=ÇÉîÉäçé=~=ÚÅìäíìêÉ=çÑ=èì~äáíóÛ=áå=íÜÉ=äçÅ~ä=íçìêáëã=ëÉÅíçêX=

• qÜÉãÉ=qÜêÉÉ=EjmPFW=eçëéáí~äáíó=_ìëáåÉëë=pìééçêíK=qç=ëéÉÅáÑáÅ~ääó=~ëëáëí=íÜÉ=äçÅ~ä=Üçëéáí~äáíó=~åÇ=~ÅÅçããçÇ~íáçå=ëÉÅíçêX=



• qÜÉãÉ=cçìê=EjmQFW=_ìëáåÉëë=pìééçêíI=fååçî~íáçå=C=aáîÉêëáÑáÅ~íáçåK=qç=í~âÉ=~Çî~åí~ÖÉ=çÑ=åÉï=çééçêíìåáíáÉë=éêÉëÉåíÉÇ=Äó=íÜÉ=j~ëíÉêéä~å=áå=íÉêãë=çÑ=íÜÉ=ÇáîÉêëáÑáÅ~íáçå=çÑ=íÜÉ=ÉñáëíáåÖ=ÉÅçåçãáÅ=Ä~ëÉX=

• qÜÉãÉ=cáîÉ=EjmRFW=`äáã~íÉ=Ñçê=fåîÉëíãÉåíK=qç=ÉåëìêÉ=íÜ~í=~=ëìáí~ÄäÉ=éÜóëáÅ~ä=ÉåîáêçåãÉåí=Éñáëíë=íç=ÑçëíÉê=áåîÉëíãÉåí=ïáíÜáå=íÜÉ=j~ëíÉêéä~å=~êÉ~=~åÇ=~Åêçëë=íÜÉ=ïáÇÉê=_ä~Åâéççä=~êÉ~K==

• �ConclusionsW=~å=çîÉê~ää=~ëëÉëëãÉåí=çÑ=íÜÉ=åÉí=ëçÅáçJÉÅçåçãáÅ=áãé~Åíë=çÑ=íÜÉ=j~ëíÉêéä~å=ÇÉîÉäçéãÉåíI=íçÖÉíÜÉê=ïáíÜ=~=ÅçããÉåí~êó=çå=ïÜ~í=íÜáë=ãÉ~åë=áå=íÉêã=çÑ=íÜÉ=_ä~Åâéççä=ÉÅçåçãáÅ=éêçÑáäÉK=

=qÜáë=êÉéçêí=ã~âÉë=êÉÑÉêÉåÅÉ=íç=~å=áÇÉåíáÑáÉÇ=ÚbÅçåçãáÅ=aÉîÉäçéãÉåí=wçåÉÛ=EbawFK=qÜáë=êÉä~íÉë=íç=_ä~ÅâéççäÛë=ÅÉåíê~ä=ëÉ~=Ñêçåí=~êÉ~=êìååáåÖ=Ñêçã=kçêíÜ=máÉê=íç=íÜÉ=mäÉ~ëìêÉ=_É~ÅÜI=~åÇ=áë=íÜÉ=ëéÉÅáÑáÅ=~êÉ~=íÜ~í=Ü~ë=ÄÉÉå=ëìÄàÉÅí=íç=íÜáë=ã~ëíÉêéä~ååáåÖ=éêçÅÉëëK=péÉÅáÑáÅ=ëçÅáçJÉÅçåçãáÅ=Ç~í~=áë=éêÉëÉåíÉÇ=~í=íÜÉ=äçÅ~ä=ÖÉçÖê~éÜáÅ~ä=äÉîÉäI=éêçîáÇáåÖ=~å=~ééêçéêá~íÉ=ÅçåíÉñíì~ä=çîÉêîáÉï=çÑ=íÜÉ=ÅìêêÉåí=~åÇ=êÉÅÉåí=ÅçåíÉñí=çÑ=íÜÉ=~êÉ~K==THE BLACKPOOL MASTERPLAN – KEY THEMES

fí=áë=ïáÇÉäó=êÉÅçÖåáëÉÇ=íÜ~í=_ä~Åâéççä=áë=áå=åÉÉÇ=çÑ=ã~àçê=ÅÜ~åÖÉ=íç=Çê~ã~íáÅ~ääó=íê~åëÑçêã=íÜÉ=ÑçêíìåÉë=çÑ=íÜÉ=êÉëçêí=Ñêçã=áíë=ÅìêêÉåí=éçëáíáçå=çÑ=ëäçï=~åÇ=ëíÉ~Çó=ÇÉÅäáåÉ=íç=~=ÑìíìêÉ=çÑ=~ÅÜáÉî~ÄäÉ=~åÇ=ëìëí~áåÉÇ=ÖêçïíÜK=_ä~Åâéççä=_çêçìÖÜ=`çìåÅáä=ÅçããáëëáçåÉÇ=íÜÉ=éêÉé~ê~íáçå=çÑ=~=ÄçäÇ=~åÇ=Çê~ã~íáÅ=j~ëíÉêéä~å=íç=Éëí~ÄäáëÜ=~=Ñê~ãÉïçêâ=íç=~ÅÜáÉîÉ=íÜáë=íê~åëÑçêã~íáçåK====qÜÉ=çÄàÉÅíáîÉë=çÑ=íÜÉ=j~ëíÉêéä~å=~êÉ=íç=~ÇÇêÉëë=ÅìêêÉåí=ÉÅçåçãáÅ=ïÉ~âåÉëëÉë=áå=é~êíáÅìä~ê=áåÅäìÇáåÖW=

• ~=ÇÉÅäáåáåÖ=íçìêáëã=áåÇìëíêó=áå=íÉêãë=çÑ=íÜÉ=åìãÄÉêë=çÑ=îáëáíçêë=~åÇ=èì~åíìã=çÑ=îáëáíçê=ëéÉåÇX=

• ~=ÖÉåÉêáÅ=äçï=èì~äáíó=Úíçìêáëí=çÑÑÉêÛ=áåÅäìÇáåÖ=äçï=èì~äáíó=íçìêáëí=Ñ~ÅáäáíáÉë=EÉåíÉêí~áåãÉåí=~åÇ=~ÅÅçããçÇ~íáçåFI=~=éççê=ìêÄ~å=ÉåîáêçåãÉåí=~åÇ=~=ä~Åâ=çÑ=Úî~äìÉ=Ñçê=ãçåÉóÛ=~ÅíáîáíáÉëX=

• çìíJÇ~íÉÇ=íê~åëéçêí=åÉíïçêâë=~åÇ=Ñ~ÅáäáíáÉëX=~åÇ==

• ~=äçï=ëâáääë=Ä~ëÉ=~åÇ=ÉãéäçóãÉåí=ëíêìÅíìêÉ=ÑçÅìëÉÇ=çå=äçï=é~ó=~åÇ=ÜáÖÜäó=ëÉ~ëçå~ÄäÉ=ÉãéäçóãÉåí=é~ííÉêåëK==

=^ë=~=êÉëìäíI=~=j~ëíÉêéä~å=Ü~ë=ÄÉÉå=éêÉé~êÉÇ=ÅçãéêáëáåÖ=~=éÜóëáÅ~ä=ëíê~íÉÖó=íç=ÇÉäáîÉê=ÄçäÇ=~åÇ=éêçÖêÉëëáîÉ=ÅÜ~åÖÉ=Ä~ëÉÇ=ìéçå=íÜÉ=ÑçääçïáåÖ=âÉó=íÜÉãÉëW=

• qç=ìéÖê~ÇÉ=íÜÉ=ìêÄ~å=ÉåîáêçåãÉåíI=íç=ã~âÉ=_ä~Åâéççä=~=ãçêÉ=éäÉ~ë~åí=äçÅ~íáçå=íç=îáëáíI=ïçêâI=äáîÉ=~åÇ=áåîÉëíX=

• qç=í~ÅâäÉ=íÜÉ=ëÉ~ëçå~ä=ÉÅçåçãáÅ=ÅóÅäÉ=Äó=áåíêçÇìÅáåÖ=åÉï=óÉ~ê=êçìåÇ=~ííê~Åíáçåë=~åÇ=Ñ~ÅáäáíáÉëX=~åÇ=

• qç=ìéäáÑí=íÜÉ=çîÉê~ää=Úíçìêáëí=çÑÑÉêÛ=íÜêçìÖÜ=ÄçíÜ=éÜóëáÅ~ä=áãéêçîÉãÉåíë=ÅçãÄáåÉÇ=ïáíÜ=ÚëÉêîáÅÉÛ=ÅçåëáÇÉê~íáçåë=íç=ã~âÉ=~=îáëáí=íç=_ä~Åâéççä=~=ÜáÖÜ=èì~äáíó=ÉñéÉêáÉåÅÉK=

=qÜêçìÖÜ=íÜÉ=áãéäÉãÉåí~íáçå=çÑ=íÜÉ=j~ëíÉêéä~å=éêçéçë~äëI=_ä~Åâéççä=ïáää=ÄÉ=~ÄäÉ=íç=~ííê~Åí=~=ÖêÉ~íÉê=ê~åÖÉ=~åÇ=åìãÄÉê=çÑ=îáëáíçêëI=íÜìë=ëíáãìä~íáåÖ=áåîÉëíãÉåí=~åÇ=áãéêçîÉãÉåíë=áå=ÉñáëíáåÖ=íçìêáëí=Ñ~ÅáäáíáÉëI=áåÑê~ëíêìÅíìêÉ=~åÇ=ÄìëáåÉëë=ëìééçêí=åÉíïçêâëK===



PHYSICAL DEVELOPMENT COMPONENTS

qÜÉ=_ä~Åâéççä=j~ëíÉêéä~å=éêÉëÉåíë=~å=ÉñÅáíáåÖ=ê~åÖÉ=çÑ=ä~åÇ=ìëÉë=íç=ÉåëìêÉ=íÜ~í=íÜÉ=êÉëçêí=Å~å=éä~ó=~=îáí~ä=ÉÅçåçãáÅ=êçäÉI=åçí=çåäó=ïáíÜáå=íÜÉ=äçÅ~ä=cóäÇÉ=`ç~ëí=~åÇ=tÉëí=i~åÅ~ëÜáêÉ=~êÉ~I=Äìí=~äëç=~í=~=ïáÇÉê=ëìÄJêÉÖáçå~äI=å~íáçå~ä=~åÇ=éçíÉåíá~ääó=áåíÉêå~íáçå~ä=äÉîÉäK===mÜóëáÅ~ä=ÇÉîÉäçéãÉåí=çééçêíìåáíáÉë=Ü~îÉ=ÄÉÉå=áÇÉåíáÑáÉÇ=~Åêçëë=íÜÉ=j~ëíÉêéä~å=~êÉ~=ïÜáÅÜ=ïáää=~ëëáëí=áå=íÜÉ=ÇÉäáîÉêó=çÑ=åÉï=~åÇ=áãéêçîÉÇ=ëÉêîáÅÉëI=Ñ~ÅáäáíáÉë=~åÇ=~ííê~Åíáçåë=ïáíÜáå=íÜÉ=ÅçêÉ=ÅÉåíê~ä=~êÉ~ë=çÑ=íÜÉ=êÉëçêíK=mÜóëáÅ~ä=êÉÖÉåÉê~íáçå=éêçéçë~äë=ïáää=ÄÉ=~ÅÅçãé~åáÉÇ=Äó=ïáÇÉê=ëíê~íÉÖáÉë=íç=ìéäáÑí=íÜÉ=èì~äáíó=çÑ=íÜÉ=êÉëçêíÛë=ìêÄ~å=ÉåîáêçåãÉåíI=áãéêçîÉ=íê~åëéçêí=åÉíïçêâë=~åÇ=äáåâ~ÖÉë=íç=äçÅ~ä=ÅçããìåáíáÉë=íç=ÇÉäáîÉê=åÉï=ÉÅçåçãáÅ=çééçêíìåáíáÉë=íÜ~í=~êÉ=~ÅÅÉëëáÄäÉ=íç=äçÅ~ä=éÉçéäÉ=~åÇ=ÄìëáåÉëëÉëI=~åÇ=~ííê~ÅíáîÉ=íç=åÉï=áåîÉëíçêë=~åÇ=éçíÉåíá~ä=çÅÅìéáÉêëK==Figure 1.1 Blackpool Masterplan =

==qÜÉ=éÜóëáÅ~ä=ÇÉîÉäçéãÉåí=ÅçãéçåÉåíë=Ü~îÉ=ÄÉÉå=áÇÉåíáÑáÉÇ=~í=~=åìãÄÉê=çÑ=ÅçêÉ=òçåÉë=çÑ=~Åíáîáíó=~Åêçëë=íÜÉ=j~ëíÉêéä~å=~êÉ~I=É~ÅÜ=Çáëéä~óáåÖ=ÇáÑÑÉêÉåí=ÅÜ~ê~ÅíÉêáëíáÅë=~åÇ=ãáñÉë=çÑ=~ÅíáîáíáÉëK=qÜÉëÉ=~êÉW=

• Town Centre Zone=ÅçãéêáëáåÖ=ã~àçê=ÇÉîÉäçéãÉåí=ïáíÜáå=íÜÉ=íçïå=ÅÉåíêÉ=íç=éêçîáÇÉ=åÉï=êÉí~áäI=çÑÑáÅÉI=ÉåíÉêí~áåãÉåí=~åÇ=ÅçåÑÉêÉåÅÉ=Ñ~ÅáäáíáÉë=íçÖÉíÜÉê=ïáíÜ=ëìééçêíáåÖ=èì~äáíó=ÜçíÉä=~ÅÅçããçÇ~íáçåX=

• Village Zone ÅçãéêáëáåÖ=ã~àçê=åÉï=ÉåíÉêí~áåãÉåí=Ñ~ÅáäáíáÉë=íçÖÉíÜÉê=ïáíÜ=åÉï=ÜáÖÜ=ëí~åÇ~êÇ=ÜçíÉä=~ÅÅçããçÇ~íáçå=~åÇ=ëçãÉ=ëìééçêíáåÖ=êÉí~áä=ìëÉëX=

• Central Beach Zone ÅçãéêáëáåÖ=áãéêçîÉãÉåí=ïçêâë=íç=ÉñáëíáåÖ=éêçéÉêíóI=íçÖÉíÜÉê=ïáíÜ=ëçãÉ=åÉï=ÄìáäÇ=ÉåíÉêí~áåãÉåí=~åÇ=êÉëáÇÉåíá~ä=ìåáíëX=

• Pleasure Beach Zone ÅçãéêáëáåÖ=ëìÄëí~åíá~ä=åÉï=ÉåíÉêí~áåãÉåí=~åÇ=îáëáíçê=~ííê~Åíáçå=Ñ~ÅáäáíáÉë=íçÖÉíÜÉê=ïáíÜ=ëìééçêíáåÖ=êÉí~áä=~åÇ=ÜçíÉä=~ÅÅçããçÇ~íáçå=íç=ÇÉîÉäçé=~=åÉáÖÜÄçìêÜççÇ=ÑçÅìëëÉÇ=çå=ÚÑìåÛX=



qÜÉ=èì~åíìã=çÑ=åÉï=Ñäççêëé~ÅÉ=Éåîáë~ÖÉÇ=~Åêçëë=É~ÅÜ=çÑ=íÜÉ=òçåÉë=áë=ÜáÖÜäáÖÜíÉÇ=áå=íÜÉ=ÑçääçïáåÖ=í~ÄäÉK=qÜÉ=ÖÉçÖê~éÜáÅ~ä=äçÅ~íáçå=çÑ=íÜÉ=òçåÉë=~êÉ=áääìëíê~íÉÇ=çîÉêäÉ~ÑK=

=Figure 1.2 Blackpool Masterplan, Illustrative Gross Floorspace Capacities

=

= oÉí~áä== lÑÑáÅÉ== båíÉêí~áåãÉåí= `~ëáåç= ^ííê~Åíáçå= `çåÑÉêÉåÅÉ= eçíÉä= oÉëáK=EìåáíëF=

pí~íáçå=wçåÉ= NSIVVM= OMIMMM= PIURM= = = = = OTM=

qçïå=`ÉåíêÉ=wçåÉ= NSIUMM= = SIQMM= OVIMMM= = OOIRMM= STM= =

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=Figure 1.3 Blackpool Masterplan: Illustration of Zones & Land-uses

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2. economic context

BASELINE CONDITIONS

få=çêÇÉê=íç=~ëëÉëë=íÜÉ=ÅçåíêáÄìíáçå=íÜÉ=éêçéçëÉÇ=ÇÉîÉäçéãÉåí=ïçìäÇ=ã~âÉ=íç=íÜÉ=ëçÅá~ä=~åÇ=ÉÅçåçãáÅ=ëíêìÅíìêÉ=çÑ=íÜÉ=ïáÇÉê=~êÉ~I=áí=áë=áãéçêí~åí=íç=Éëí~ÄäáëÜ=íÜÉ=ÅìêêÉåí=Ä~ëÉäáåÉ=çÑ=íÜÉ=~êÉ~=áå=íÉêãë=çÑ=áíëW=

• �mçéìä~íáçå=ëíêìÅíìêÉX=

• �aÉéêáî~íáçåX

• �_ìëáåÉëë=ÇÉîÉäçéãÉåí=C=ÅçãéÉíáíáîÉåÉëëX=~åÇ

• �pâáääë=C=èì~äáÑáÅ~íáçåëK

Population & Economic Activity

qÜÉ=OMMN=`Éåëìë=êÉéçêíë=~=éçéìä~íáçå=Ñçê=íÜÉ=_ä~Åâéççä=_çêçìÖÜ=`çìåÅáä=~Çãáåáëíê~íáîÉ=~êÉ~=çÑ=~ééêçñáã~íÉäó=NQOIMMM=éÉçéäÉK===Figure 2.1: Age Structure

0.00

5.00

10.00

15.00

20.00

25.00

30.00

0-14 15-19 20-29 30-44 45-59 60+

Perc

enta

ge ENGLANDNORTH WESTBLACKPOOL UA

=E=pçìêÅÉWOMMN=`ÉåëìëI=lkpF=

=få=íÉêãë=çÑ=íÜÉ=~ÖÉ=ëíêìÅíìêÉ=çÑ=íÜÉ=äçÅ~ä=éçéìä~íáçåI=áí=áë=~éé~êÉåí=íÜ~í=íÜÉêÉ=áë=~=ä~Åâ=çÑ=âÉó=OMJOV=óÉ~ê=çäÇëI=ïáíÜ=_ä~Åâéççä=Ü~îáåÖ=NMKRB=Åçãé~êÉÇ=íç=~å=~îÉê~ÖÉ=çÑ=NOKTB=~Åêçëë=båÖä~åÇK===få=~ÇÇáíáçåI=íÜÉ=~ÖÉ=éêçÑáäÉ=áë=ÜÉ~îáäó=ëâÉïÉÇ=íçï~êÇë=çäÇÉê=ÖÉåÉê~íáçåëI=áå=é~êíáÅìä~ê=íÜÉ=çîÉê=SM=~ÖÉ=Öêçìé=ïáíÜ=_ä~Åâéççä=Ü~îáåÖ=ORKRB=Åçãé~êÉÇ=íç=~å=~îÉê~ÖÉ=çÑ=OMKTB=~Åêçëë=båÖä~åÇK=qÜáë=êÉëìäíë=áå=~=ÜáÖÜÉê=éêçéçêíáçå=çÑ=éÉçéäÉ=Åä~ëëáÑáÉÇ=~ë=ÚêÉíáêÉÇÛ=íÜ~å=íÜÉ=å~íáçå~ä=~îÉê~ÖÉK===få=íÉêãë=çÑ=ÉÅçåçãáÅ=~ÅíáîáíóI=_ä~Åâéççä=áåÅäìÇÉë=~=äçïÉê=éêçéçêíáçå=çÑ=êÉëáÇÉåíë=áå=ÑìääJíáãÉ=ÉãéäçóãÉåí=EPQKOBF=íÜ~å=íÜÉ=båÖä~åÇ=~îÉê~ÖÉK=EQMKUBFK=



få=íÉêãë=çÑ=é~êíJíáãÉ=ÉãéäçóãÉåíI=_ä~Åâéççä=Ü~ë=~=ëäáÖÜíäó=ÜáÖÜÉê=éêçéçêíáçå=~í=NOKPB=Åçãé~êÉÇ=íç=~å=~îÉê~ÖÉ=~Åêçëë=båÖä~åÇ=çÑ=NNKUBKK==Figure 2.2: Economic Activity=

0 5 10 15 20 25 30 35 40 45

Part-time Employees

Full-time Employees

Self-employed

Unemployed

Full-time student

Retired

BLACKPOOL UANORTH WESTENGLAND


=Deprivation

qÜÉ=fåÇÉñ=çÑ=aÉéêáî~íáçå=OMMM=áåÇáÅ~íÉë=íÜ~í=íÜÉ=Ñçìê=ï~êÇë=ïáíÜáå=íÜÉ=baw=~êÉ~=~êÉ=~ää=äçÅ~íÉÇ=ïáíÜáå=íÜÉ=íçé=RB=çÑ=ÇÉéêáîÉÇ=ï~êÇë=áå=båÖä~åÇK=qÜÉ=fåÇÉñ=ê~åâë=É~ÅÜ=ï~êÇ=çìí=çÑ=~=íçí~ä=çÑ=UQNQ=ï~êÇëI=~åÇ=~ë=áääìëíê~íÉÇ=áå=cáÖìêÉ=OKPI=íÜÉ=baw=áë=ÅäÉ~êäó=Å~íÉÖçêáëÉÇ=~ë=çåÉ=çÑ=íÜÉ=ãçëí=ÇÉéêáîÉÇ=äçÅ~äáíáÉë=áå=båÖä~åÇK==Figure 2.3: Index of Deprivation, Scores & Ranks by Ward =

Index Income Employment Health Education Housing Child

Poverty Rank % Rank % Rank % Rank % Rank % Rank % Rank %

Alexandra 178 2 471 6 105 1 63 1 1100 13 208 2 351 4 Claremont 200 2 426 5 275 3 114 1 261 3 587 7 228 3 Talbot 375 4 796 9 324 4 210 2 951 11 332 4 495 6 Foxhall 392 5 727 9 504 6 237 3 370 4 781 9 515 6

( S ou rce : I nd ex o f De p r i va t i on 20 00 , DE T R)

=qÜÉ=Ñçìê=ï~êÇë=ÉåÅçãé~ëë=OQMM=ëã~ää=ÄìëáåÉëëÉëI=OMISMM=éÉçéäÉ=çÑ=ïçêâáåÖ=~ÖÉ=EOQB=çÑ=íÜÉ=íçïåë=ïçêâÑçêÅÉF=~åÇ=~å=ÉåíêÉåÅÜÉÇ=ê~íÉ=çÑ=ìåÉãéäçóãÉåí=~îÉê~ÖáåÖ=ÅäçëÉ=íç=NMB=Ñçê=íÜÉ=Ñáêëí=Ü~äÑ=çÑ=íÜÉ=óÉ~ê=OMMNK==aìêáåÖ=íÜÉ=ïáåíÉêI=íÜÉ=ï~êÇë=ÜçìëÉ=PVB=çÑ=íÜÉ=Åä~áã~åí=ìåÉãéäçóÉÇ=Ñêçã=ïáíÜáå=_ä~Åâéççä=iÎ=ïÜáÅÜ=çåäó=ÇÉÅêÉ~ëÉë=íç=PTB=ÇìêáåÖ=íÜÉ=ëìããÉê=ãçåíÜëK==Employment Structure

_ä~Åâéççä=Ü~ë=~å=ìåÅçåîÉåíáçå~ä=ÉãéäçóãÉåí=ëíêìÅíìêÉ=çïáåÖ=íç=íÜÉ=ëÉ~ëçå~ä=ÉãéäçóãÉåí=çééçêíìåáíáÉë=íÜ~í=~êáëÉ=Ñêçã=íÜÉ=ÉÅçåçãóK===oÉëáÇÉåíë=ëìÑÑÉê=é~êíáÅìä~êäó=Ñêçã=ëÜçêí=íÉêã=ìåÉãéäçóãÉåí=ÇìêáåÖ=íÜÉ=çÑÑJëÉ~ëçå=ãçåíÜë=ïÜáÅÜ=áë=ÇáÑÑáÅìäí=íç=ÇÉãçåëíê~íÉ=áå=ëí~íáëíáÅë=ëìÅÜ=~ë=ëÉÉå=ÄÉäçïI=ÜçïÉîÉê=çîÉê~ää=áí=áë=ÉîáÇÉåí=íÜ~í=ÉãéäçóãÉåí=çééçêíìåáíáÉë=~êÉ=ÄÉäçï=å~íáçå~ä=~îÉê~ÖÉ=~åÇ=ìåÉãéäçóãÉåí=áë=~ÄçîÉ=å~íáçå~ä=~îÉê~ÖÉ=äÉîÉäë=ÖÉåÉê~ääóK= bãéäçóãÉåí=çééçêíìåáíáÉë=Éñáëí=é~êíáÅìä~êäó=áå=ÅÉêí~áå=ÉÅçåçãáÅ=ëÉÅíçêëI=íç=ëìééçêí=íÜÉ=íçìêáëã=~åÇ=ã~åìÑ~ÅíìêáåÖ=áåÇìëíêáÉë=íÜ~í=éêÉÇçãáå~íÉ=ïáíÜáå=_ä~ÅâéççäK=qÜÉëÉ=Ñ~Åíçêë=~êÉ=êÉéêÉëÉåíÉÇ=áå=cáÖìêÉ=OKQK=



=Figure 2.4: Industry of Employment

0 2 4 6 8 10 12 14 16 18 20

Manufacturing

Construction

Wholsesale & retail trade

Hotels and catering

Transport; storage & communication

Financial intermediation

Real esate

Public administration & defence

Education

Health and social work

BLACKPOOL UANORTH WESTENGLAND


=^ë=ïçìäÇ=ÄÉ=~åíáÅáé~íÉÇI=ëÉêîáÅÉ=áåÇìëíêáÉë=ëìÅÜ=~ë=ïÜçäÉë~äÉI=êÉí~áä=íê~ÇÉI=ÜçíÉä=~åÇ=Å~íÉêáåÖI=Ççãáå~íÉ=íÜÉ=àçÄ=ã~êâÉí=íç=ëÉêîáÅÉ=íÜÉ=íçìêáëã=íê~ÇÉ=ïÜáÅÜ=_ä~Åâéççä=ëíáää=ëç=ÜÉ~îáäó=êÉäáÉë=çåK==qÜÉ=ÜçíÉäë=~åÇ=Å~íÉêáåÖ=ëÉÅíçê=áå=é~êíáÅìä~ê==áë=ïÉää=êÉéêÉëÉåíÉÇ=áå=_ä~Åâéççä=áå=Åçãé~êáëçå=íç=íÜÉ=êÉÖáçå~ä=~åÇ=å~íáçå~ä=~îÉê~ÖÉI=ïáíÜ=NOKVB=Åçãé~êÉÇ=íç=~å=~îÉê~ÖÉ=~Åêçëë=båÖä~åÇ=çÑ=QKTBK==j~åìÑ~ÅíìêáåÖ=ÅçåíêáÄìíÉë=NOB=çÑ=àçÄë=áå=íÜÉ=_ä~Åâéççä=ÉÅçåçãóI=íÜêçìÖÜ=áíë=âÉó=ëíêÉåÖíÜë=áå=íÜÉ=~ìíçãçíáîÉ=~åÇ=ÅçåÑÉÅíáçå~êó=áåÇìëíêáÉëI=~åÇ=íç=äÉëëÉê=ÇÉÖêÉÉë=ã~åìÑ~ÅíìêáåÖ=ãÉÇáÅ~ä=ëìééäáÉë=~åÇ=ÑìêåáíìêÉK===mìÄäáÅ=^Çãáåáëíê~íáçå=C=aÉÑÉåÅÉ=Ü~ë=~=ëáò~ÄäÉ=~åÇ=~ÄçîÉJ~îÉê~ÖÉ=êÉéêÉëÉåí~íáçå=áå=_ä~ÅâéççäK=^é~êí=Ñêçã=íÜÉ=äçÅ~ä=~ìíÜçêáíó=ã~àçê=ÉãéäçóÉêë=áåÅäìÇÉ=íÜÉ=aÉé~êíãÉåí=çÑ=pçÅá~ä=pÉÅìêáíó=~åÇ=íÜÉ=_çåÇë=C=píçÅâ=lÑÑáÅÉK==Business Development & Competitiveness

^ÅÅçêÇáåÖ=íç=ëí~íáëíáÅë=Ñêçã=íÜÉ=pã~ää=_ìëáåÉëë=pÉêîáÅÉI=ëÜçïáåÖ=íÜÉ=åÉí=ÅÜ~åÖÉ=çÑ=ÄìëáåÉëëÉë=çîÉê=íÜÉ=ä~ëí=ëÉîÉå=óÉ~êë=~ë=ÇÉí~áäÉÇ=ÄÉäçïI=ÄìëáåÉëë=Ü~ë=é~êíáÅìä~êäó=ëìÑÑÉêÉÇ=áå=_ä~Åâéççä=êÉä~íáîÉ=íç=íÜÉ=ëìÅÅÉëë=çÑ=ÄìëáåÉëëÉë=~Åêçëë=íÜÉ=ïÜçäÉ=çÑ=íÜÉ=kçêíÜ=tÉëí=~åÇ=båÖä~åÇK= Figure 2.5: Net change of businesses registering for VAT over the last seven years

=======

EpçìêÅÉW=p_p=ëí~íáëíáÅë=OMMNF==^ë=çÑ=íÜÉ=ÉåÇ=çÑ=OMMO=íÜÉêÉ=ïÉêÉ=OIRVR=ÄìëáåÉëëÉë=êÉÖáëíÉêÉÇ=Ñçê=s^qI=Äìí=åÉí=ÅÜ~åÖÉ=êÉéêÉëÉåíë=Üçï=ÄìëáåÉëë=ëìêîáî~ä=ê~íÉë=Ü~îÉ=Åçåíáåì~ääó=ÇÉÅäáåÉÇ=áå=_ä~Åâéççä=çîÉê=íÜÉ=ä~ëí=ÑÉï=óÉ~êëI=é~êíáÅìä~êäó=áå=íÜÉ=~êÉ~ë=çÑ=ïÜçäÉë~äÉLêÉí~áä=

1994 1995 1996 1997 1998 1999 2001

UNITED KINGDOM -19,900 -9,270 3,135 18,115 30,320 6,490 12,730 ENGLAND -16,135 -7,785 3,400 17,210 28,670 7,785 11,650 NORTH WEST -3,020 -2,520 -770 1,000 2,480 870 1,390 Blackpool UA -175 -170 -50 -10 -15 -80 -130



~åÇ=êÉé~áêëI=ÅìêêÉåíäó=ëíçÅâÉÇ=~í=VSR=áå=OMMOI=~åÇ=ÜçíÉäëLêÉëí~ìê~åíë=ëíçÅâÉÇ=~í=QPMI=ïÜáÅÜ=~êÉ=íïç=éêáãÉ=ëÉÅíçêë=Ñçê=íÜÉ=_ä~Åâéççä=ÉÅçåçãóK=qÜÉ=ÇÉÅäáåÉ=áå=íÜÉëÉ=ëÉÅíçêë=êÉÑäÉÅíë=íÜÉ=ÇÉãáëÉ=çÑ=íÜÉ=íçìêáëí=íê~ÇÉ=áå=ÄçíÜ=íÜÉ=ëÉêîáÅÉ=~åÇ=ã~áåíÉå~åÅÉ=éêçîáëáçåI=~åÇ=ëìÄëÉèìÉåíäó=áãé~Åíë=çå=íÜÉ=âÉó=àçÄ=çééçêíìåáíáÉë=çå=ïÜáÅÜ=ëç=ã~åó=äçÅ~ä=êÉëáÇÉåíë=êÉäóK===Skills & Qualifications

_ä~Åâéççä=Ü~ë=äçïÉê=íÜ~å=~îÉê~ÖÉ=ÉÇìÅ~íáçå~ä=~åÇ=íê~áåáåÖ=èì~äáÑáÅ~íáçå=~íí~áåãÉåí=Åçãé~êÉÇ=íç=íÜÉ=êÉëí=çÑ=íÜÉ=tÉëí=i~åÅ~ëÜáêÉ=~êÉ~K=få=OMMN=íÜÉêÉ=ïÉêÉ=QISOR=ÑìääJíáãÉ=ëíìÇÉåíë=~åÇ=ëÅÜççäÅÜáäÇêÉå=~ÖÉÇ=NS=íç=TQ=áå=_ä~ÅâéççäI=çÑ=ïÜáÅÜI=OIQNV=ïÉêÉ=~ÖÉÇ=NU=~åÇ=çîÉêK=lÑ=íÜÉ=êÉëáÇÉåí=éçéìä~íáçå=~ÖÉÇ=NS=íç=TQI=PTKUB=Ü~Ç=åç=èì~äáÑáÅ~íáçåëI=ïÜáäëí=NMKNB=ïÉêÉ=èì~äáÑáÉÇ=íç=ÇÉÖêÉÉ=äÉîÉä=çê=ÜáÖÜÉêK=qÜáë=Åçãé~êÉë=íç=~å=~îÉê~ÖÉ=~Åêçëë=båÖä~åÇ=çÑ=OUKUB=ïáíÜ=åç=èì~äáÑáÅ~íáçåë=~åÇ=NVKVB=èì~äáÑáÉÇ=íç=ÇÉÖêÉÉ=çê=ÜáÖÜÉêK=^=íÜáêÇ=çÑ=íÜÉ=éçéìä~íáçå=Ü~ë=~=äçï=ëâáääë=Ä~ëÉ=çÑ=ìé=íç=iÉîÉä=OI=ïáíÜ=çåäó=NSKQB=~ÅÜáÉîáåÖ=~åóíÜáåÖ=ÜáÖÜÉêI=Åçãé~êÉÇ=íç=~å=~îÉê~ÖÉ=~Åêçëë=båÖä~åÇ=çÑ=OUKOBK==cáÖìêÉ=OKS=ëÜçï=íÜÉ=èì~äáÑáÅ~íáçå=Ä~ëÉ=çÑ=íÜçëÉ=êÉëáÇáåÖ=áå=_ä~ÅâéççäK==Figure 2.6: Qualifications & Students =

0 10 20 30 40 50 60 70

No qualifications

Highest: Level 1

Highest: Level 2

Highest: Level 3

Highest: Level 4/5

Other qualifications / level unknown

Students Economically active: In employment

Students: Economically active: Unemployed

Students: Economically inactive

BLACKPOOLl UANORTH WESTENGLAND

==EpçìêÅÉW=OMMN=`ÉåëìëI=lkpF=

=lîÉê=PMIMMM=ëíìÇÉåíë=~êÉ=ÄÉäáÉîÉÇ=íç=~ííÉåÇ=_ä~Åâéççä=~åÇ=cóäÇÉ=`çääÉÖÉ=~=óÉ~êI=íÜÉ=ã~áå=ebLcb=Éëí~ÄäáëÜãÉåí=çÑ=íÜÉ=~êÉ~I=çÑ=ïÜáÅÜ=çîÉê=NIMMM=é~êíáÅáé~íÉ=áå=eáÖÜÉê=bÇìÅ~íáçå=éêçÖê~ããÉëK=`çåëáÇÉêáåÖ=íÜÉ=~ÄçîÉ=ÑáÖìêÉë=~=ëáÖåáÑáÅ~åí=åìãÄÉê=çÑ=~ííÉåÇÉÉë=íÜÉêÉÑçêÉ=ìåÇÉêí~âÉ=é~êí=íáãÉ=ÅçìêëÉë=çê=íê~îÉä=áå=Ñêçã=çìíëáÇÉ=íÜÉ=_ä~Åâéççä=~êÉ~K===få=êÉëéÉÅí=çÑ=íÜÉ=äçï=èì~äáÑáÅ~íáçå=äÉîÉäëI=áí=áë=áåíÉêÉëíáåÖ=íç=~ëëÉëë=íÜÉ=å~íìêÉ=çÑ=çÅÅìé~íáçå~ä=êçäÉë=íÜ~í=êÉëáÇÉåíë=áå=_ä~Åâéççä=ÉåíÉê=áåíçK=`çêêÉëéçåÇáåÖ=ïáíÜ=íÜÉ=äçï=ëâáääë=Ä~ëÉI=OQKNB=çÑ=~ää=êÉëáÇÉåíë=ìåÇÉêí~âÉ=êçìíáåÉLëÉãáJêçìíáåÉ=çÅÅìé~íáçåë=EÉäÉãÉåí~êó=~åÇ=éÉêëçå~ä=ëÉêîáÅÉF=Åçãé~êÉÇ=íç=~å=~îÉê~ÖÉ=~Åêçëë=båÖä~åÇ=çÑ=NUKTBK=qÜÉ=éêçéçêíáçå=áå=ã~å~ÖÉêá~ä=êçäÉë=áë=Äêç~Çäó=ëáãáä~ê=áå=_ä~Åâéççä=íç=íÜÉ=å~íáçå~ä=ê~íÉI=Äìí=_ä~Åâéççä=ëÜçïë=~å=ìåÇÉê=êÉéêÉëÉåí~íáçå=áå=íÉêãë=çÑ=éêçÑÉëëáçå~äë=E_ä~Åâéççä=RKUBI=båÖä~åÇ=NNKOBFI=~åÇ=~ëëçÅá~íÉ=éêçÑÉëëáçå~äë=E_ä~Åâéççä=NMKSBI=båÖä~åÇ=NNKOBFK=

B L A C K P O O L M A S T E R P L A N R E G E N E R A T I O N S T R A T E G Y ( D R A F T ) | 1 0


Figure 2.7: Occupational Groups =

0 2 4 6 8 10 12 14 16 18

Managers and senior officials

Professional occupations

Associate professional and technical

Administrative and secretarial

Skilled trades occupations

Personal service

Sales & customer service

Process; plant and machine operatives

Elementary occupations

BLACKPOOL UA

NORTH WEST

ENGLAND

=EpçìêÅÉW=OMMN=`ÉåëìëI=lkpF=

=fí=áë=~éé~êÉåí=íÜ~í=ÉãéäçóÉêë=êÉéçêí=ëâáää=ëÜçêí~ÖÉë=~åÇ=Ü~êÇ=íç=Ñáää=î~Å~åÅáÉëK=få=íÜÉ=NVVV=ÚcìíìêÉ=ëâáääë=çÑ=íÜÉ=cäóÇÉ=`ç~ëíÛ=ëâáää=ëÜçêí~ÖÉë=ïÉêÉ=ãçëí=Åçããçå=áå=ã~åìÑ~ÅíìêáåÖI=íê~åëéçêíI=~åÇ=ÅçããìåáÅ~íáçåëI=ïÜáäëí=Ü~êÇ=íç=Ñáää=î~Å~åÅáÉë=ïÉêÉ=ãçëí=Åçããçå=Ñçê=Üçëéáí~äáíó=íê~ÇÉëI=ë~äÉë=çÅÅìé~íáçåëI=ëâáääÉÇ=ÅçåëíêìÅíáçå=ïçêâÉêë=~åÇ=çíÜÉê=ëâáääÉÇ=íê~ÇÉëK===Conclusion – 2002 Baseline

få=íÉêãë=çÑ=íÜÉ=ëçÅáçJÉÅçåçãáÅ=ÚÄ~ëÉäáåÉÛ=Ñçê=íÜÉ=~êÉ~I=íÜÉ=ÑçääçïáåÖ=âÉó=ãÉëë~ÖÉë=Å~å=ÄÉ=ÇÉêáîÉÇW=

• �qÜÉ=~êÉ~=áë=ëìÑÑÉêáåÖ=Ñêçã=~=ëÜçêí~ÖÉ=çÑ=éÉçéäÉ=áå=íÜÉ=âÉó=óçìåÖÉê=~ÖÉ=ÖêçìéëI=íÜìë=ÇáêÉÅíäó=áãé~ÅíáåÖ=ìéçå=íÜÉ=~î~áä~Äáäáíó=çÑ=ÉãéäçóÉÉë=Ñêçã=ïáíÜáå=íÜáë=ëÉÅíçêXK=

• �qÜÉ=~êÉ~=ëìÑÑÉêë=Ñêçã=éçÅâÉíë=çÑ=ÅçåëáÇÉê~ÄäÉ=ÇÉéêáî~íáçåI=é~êíáÅìä~êäó=ïáíÜáå=íÜÉ=baw=ï~êÇë=çÑ=^äÉñ~åÇêá~I=`ä~êÉãçåíI=q~äÄçí=~åÇ=cçñÜ~ääX=

• qÜÉ=ã~àçêáíó=çÑ=ÉãéäçóãÉåí=çééçêíìåáíáÉë=~êÉ=äáãáíÉÇ=íç=ëÉ~ëçå~ä=çééçêíìåáíáÉë=ä~êÖÉäó=êÉäá~åí=çå=íÜÉ=íçìêáëã=ëÉêîáÅÉ=áåÇìëíêáÉë=çÑ=ïÜçäÉë~äÉI=êÉí~áäI=ÜçíÉäë=~åÇ=Å~íÉêáåÖK=

• _ìëáåÉëë=ëìêîáî~ä=áë=ÇÉÅêÉ~ëáåÖ=ïáíÜ=~å=ÉîÉê=áåÅêÉ~ëáåÖ=Ñ~áäìêÉ=ê~íÉ=é~êíáÅìä~êäó=~ãçåÖëí=íçìêáëã=~åÇ=ëÉêîáÅÉ=êÉä~íÉÇ=ÄìëáåÉëëÉëK=

• ^=äçï=ëâáää=Ä~ëÉ=éçéìä~íáçå=ÉáíÜÉê=ÇìÉ=íç=äçï=~ëéáê~íáçåë=çê=~=äÉ~â~ÖÉ=çÑ=ëâáääÉÇ=éêçÑÉëëáçå~äë=íç=çíÜÉê=~êÉ~ëK=

=



policy overview INTRODUCTION

få=çêÇÉê=íç=~ëëÉëë=íÜÉ=ÅçåíêáÄìíáçå=íÜÉ=j~ëíÉêéä~å=éêçéçë~äë=ïçìäÇ=ã~âÉ=íç=íÜÉ=ëçÅá~ä=~åÇ=ÉÅçåçãáÅ=ëíêìÅíìêÉ=çÑ=_ä~ÅâéççäI=áí=áë=áãéçêí~åí=íç=Éëí~ÄäáëÜ=íÜÉ=ÅìêêÉåí=ÉÅçåçãáÅ=éçäáÅó=ÅçåíÉñí=çÑ=íÜÉ=~êÉ~=áå=íÉêãë=çÑW=

• qÜÉ=êÉÖáçå~ä=ÅçåíÉñíI=áå=äáÖÜí=çÑ=íÜÉ=oÉÖáçå~ä=bÅçåçãáÅ=píê~íÉÖó=éêÉé~êÉÇ=Äó=íÜÉ=kçêíÜ=tÉëí=aÉîÉäçéãÉåí=^ÖÉåÅó=Ekta^FX=

• qÜÉ=äçÅ~ä=éçäáÅó=ÅçåíÉñíI=~ë=ëÉí=çìí=ïáíÜáå=ÇçÅìãÉåíë=éêÉé~êÉÇ=Äó=_ä~Åâéççä=_çêçìÖÜ=`çìåÅáä=~åÇ=íÜÉ=_ä~Åâéççä=`Ü~ääÉåÖÉ=m~êíåÉêëÜáéX=

• _áÇë=Ñçê=êÉÖÉåÉê~íáçå=ÑìåÇáåÖ=íÜ~í=Éëí~ÄäáëÜ=~=ëÉêáÉë=çÑ=éêáçêáíáÉë=~åÇ=çÄàÉÅíáîÉë=íç=ÇÉäáîÉê=íÜÉ=êÉÖÉåÉê~íáçå=çÑ=íÜÉ=êÉëçêíX=~åÇ=

• líÜÉê=êÉäÉî~åí=ÉÅçåçãáÅ=éçäáÅó=áåáíá~íáîÉëK=

REGIONAL ECONOMIC POLICY OVERVIEW

Regional Economic Strategy Review

North West Regional Development Agency

=qÜÉ=sáëáçå=çÑ=íÜÉ=obp=áë=íç=ÅêÉ~íÉ=~=êÉÖáçå=ïÜáÅÜW=

• ~ííê~Åíë=~åÇ=êÉí~áåë=íÜÉ=ëâáääÉÇ=~åÇ=í~äÉåíÉÇX=

• ÄêáåÖë=ÉîÉêóçåÉ=áåíç=ã~áåëíêÉ~ã=Åçããìåáíó=äáÑÉX=

• åìêíìêÉë=áíë=ÉåîáêçåãÉåíI=ÜÉêáí~ÖÉ=~åÇ=ÅìäíìêÉX=

• âáåÇäÉë=ÅêÉ~íáîáíóI=áååçî~íáçå=~åÇ=ÅçãéÉíáíáîÉåÉëëX=

• íê~åëÑçêãë=áíë=áã~ÖÉX=

• ëíêÉåÖíÜÉåë=áíë=áåÑê~ëíêìÅíìêÉX=~åÇ==

• áë=å~íìê~ääó=çå=íÜÉ=ëÜçêíäáëí=Ñçê=áåîÉëíãÉåíK==qÜÉ=ã~àçê=éêáçêáíáÉë=ÜáÖÜäáÖÜíÉÇ=~ÄçîÉ=áåÅçêéçê~íÉ=~=åìãÄÉê=çÑ=âÉó=ëíê~íÉÖáÅ=ÅçãéçåÉåíëI=å~ãÉäóW==

• Business DevelopmentW==íç=Éñéäçáí=íÜÉ=ÖêçïíÜ=çÑ=éçíÉåíá~ä=ÄìëáåÉëë=ÅäìëíÉêëI=áãéêçîÉ=íÜÉ=ÅçãéÉíáíáîÉåÉëë=~åÇ=éêçÇìÅíáîáíó=çÑ=ÄìëáåÉëëÉëX=~åÇ=ÇÉîÉäçé=íÜÉ=êÉÖáçåÛë=âåçïäÉÇÖÉ=Ä~ëÉK=

• Regeneration:=íç=ÇÉäáîÉê=ìêÄ~å=~åÇ=êìê~ä=êÉå~áëë~åÅÉ=~åÇ=ëÉÅìêÉ=ÉÅçåçãáÅ=áåÅäìëáçåX=

• Skills and Employment:=íç=ÇÉîÉäçé=~åÇ=ã~áåí~áå=~=ÜÉ~äíÜó=ä~Äçìê=ã~êâÉíX==

• Infrastructure:=íç=ÇÉîÉäçé=íÜÉ=ëíê~íÉÖáÅ=íê~åëéçêíI=ÅçããìåáÅ~íáçåëI=~åÇ=ÉÅçåçãáÅ=áåÑê~ëíêìÅíìêÉI=~åÇ=ÉåëìêÉ=íÜÉ=~î~áä~Äáäáíó=çÑ=~=Ä~ä~åÅÉÇ=éçêíÑçäáç=çÑ=ÉãéäçóãÉåí=ëáíÉë=

• Image:=íç=ã~êâÉí=~åÇ=ÇÉîÉäçé=íÜÉ=êÉÖáçåë=ëíêÉåÖíÜë=~åÇ=~ëëÉíëI=~åÇ=áãéêçîÉ=áíë=áã~ÖÉK=

3. economic



Figure 3.1: Structure of the RES =

===

===LOCAL ECONOMIC POLICY OVERVIEW

Blackpool Economic Development Strategy 1997-2002 & Economic Action Plan 2000/2001 (Blackpool Borough Council)

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• mêáçêáíó=mçäáÅó=bmRW=båÅçìê~ÖáåÖ=~åÇ=ã~áåí~áåáåÖ=íçìêáëã=ÇÉîÉäçéãÉåí=Äó=ÅçåíáåìáåÖ=íç=éêçãçíÉ=~åÇ=ÇÉîÉäçé=íçìêáëã=~ë=~=âÉó=ëÉÅíçê=çÑ=íÜÉ=äçÅ~ä=ÉÅçåçãóK=

==få=~ÇÇáíáçå=íç=ïçêâáåÖ=íç=~ÇÇêÉëë=íÜÉ=éêáçêáíó=éçäáÅáÉëI=íÜÉ=éä~å=~äëç=Éëí~ÄäáëÜÉë=~=åÉÉÇ=íç=ëÉÅìêÉ=dçîÉêåãÉåí=~åÇ=bìêçéÉ~å=cáå~åÅá~ä=^ëëáëí~åÅÉK==Regeneration Strategy for Blackpool

(Blackpool Challenge Partnership)

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• Economy ïáíÜ=Q=ëéÉÅáÑáÅ=çÄàÉÅíáîÉëW=

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• cçÅìëëáåÖ=çå=Çê~ïáåÖ=ìé=ÜáÖÜ=áãé~Åí=^Åíáçå=mä~åë=áå=OMMOLOMMQ=íç=ÇÉîÉäçé=~=åÉíïçêâ=çÑ=içÅ~ä=kÉáÖÜÄçìêÜççÇ=m~êíåÉêëÜáéë=~åÇ=íç=í~êÖÉí=`ÜáäÇêÉå=~åÇ=vçìåÖ=c~ãáäáÉëI=éêçîáÇáåÖ=ÉåÜ~åÅÉÇ=ÉÇìÅ~íáçå=~åÇ=ÜÉ~äíÜ=ëÉêîáÅÉë=áå=~=ÄáÇ=íç=~êêÉëí=~=ÅóÅäÉ=çÑ=ÇÉéêáî~íáçå=é~ëëáåÖ=çå=íç=åÉï=ÖÉåÉê~íáçåëKF=

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• bÇìÅ~íáçåW=íç=áãéêçîÉ=iáíÉê~Åó=~åÇ=kìãÉê~ÅóI=~åÇ=d`pb=^G=J=`=~ÅÜáÉîÉãÉåíëX=

• eÉ~äíÜW=íç=áåÅêÉ~ëÉ=äáÑÉ=ÉñéÉÅí~åÅó=~åÇ=êÉÇìÅÉ=íÜÉ=åìãÄÉê=çÑ=ìåÇÉê=NU=ÅçåÅÉéíáçåëX=

• `êáãÉW=íç=êÉÇìÅÉ=ÇçãÉëíáÅ=ÄìêÖìä~êäó=

• _ìáäÇáåÖ=`çããìåáíó=fåîçäîÉãÉåíW=íç=Éëí~ÄäáëÜ=içÅ~ä=kÉáÖÜÄçìêÜççÇ=m~êíåÉêëÜáéë=EikmÛëF=ïÜÉêÉ=êÉëáÇÉåíë=ÉåÖ~ÖÉ=ïáíÜ=ãìäíáJ~ÖÉåÅó=íÉ~ãë=áå=mêáçêáíó=kÉáÖÜÄçìêÜççÇë=~åÇ=éêçÇìÅÉ=içÅ~ä=kÉáÖÜÄçìêÜççÇ=^Åíáçå=mä~åëK==

=líÜÉê=áÇÉåíáÑáÉÇ=íçéáÅë=áåÅäìÇÉÇW=

• eçìëáåÖ=~åÇ=íÜÉ=ÉåîáêçåãÉåí=Ó=mêçàÉÅíë=ÅçåíêáÄìíáåÖ=éêáã~êáäó=íçï~êÇë=mp^=í~êÖÉíë=~åÇ=ëìëí~áå~ÄáäáíóK=

• bãéäçóãÉåí=Ó=mêçàÉÅíë=ÅçåíêáÄìíáåÖ=éêáã~êáäó=íçï~êÇë=mp^=í~êÖÉíë=

• dÉåÉê~ä=Ó=mêçàÉÅíë=ïÜáÅÜ=ÅçåíêáÄìíÉ=íç=~åó=`~íÉÖçêó=NL=O=píê~åÇ=jmë=çê=~ÇÇêÉëë=~åó=çÑ=íÜÉ=`çããáíãÉåíë=çÑ=íÜÉ=píê~íÉÖóK=

=REGENERATION FUNDING BIDS

‘A Sea Change in Blackpool’ European Objective 2 Funding Bid (Blackpool Challenge Partnership)

_ä~ÅâéççäÛë=baw=ÅçîÉêë=ëçãÉ=OMM=ÜÉÅí~êÉë=ÅçãéêáëáåÖ=íÜÉ=ï~êÇë=çÑ=^äÉñ~åÇê~I=`ä~êÉãçåíI=cçñÜ~ää=~åÇ=q~äÄçí=ïÜáÅÜ=~êÉ=~ãçåÖëí=íÜÉ=ïçêëí=NMB=çÑ=ÚbåÖäáëÜÛ=ï~êÇë=ê~åâÉÇ=Äó=íÜÉ=fåÇÉñ=çÑ=jìäíáéäÉ=aÉéêáî~íáçå=OMMM=EabqoFI=ïáíÜ=é~êíáÅìä~ê=éêçÄäÉãë=áå=êÉä~íáçå=íç=áåÅçãÉI=ÉãéäçóãÉåíI=ÜÉ~äíÜ=~åÇ=ÜçìëáåÖ=Ççã~áå=áåÇáÅÉë=~ë=ïÉää=~ë=ÅÜáäÇ=éçîÉêíóK=qÜÉ=~êÉ~=áë=éêáã~êáäó=ÇÉîçíÉÇ=íç=ìëÉë=ëìééçêíáåÖ=_ä~ÅâéççäÛë=êçäÉ=~ë=~=ã~ëë=îáëáíçê=ÇÉëíáå~íáçå=~åÇ=ëìÄJêÉÖáçå~ä=ÅÉåíêÉ=Ñçê=íÜÉ=cäóÇÉ=`ç~ëíK==^ää=çÑ=íÜÉ=ãçëí=ÇÉéêáîÉÇ=ï~êÇë=áå=_ä~Åâéççä=~êÉ=ëáíì~íÉÇ=ïáíÜáå=Pâã=çÑ=íÜÉ=baw=~êÉ~I=~åÇ=íÜÉ=ÅäìëíÉê=çÑ=ÇÉéêáîÉÇ=ï~êÇë=áå=cäÉÉíïççÇ=áë=ëçãÉ=Uâã=íç=íÜÉ=åçêíÜ=çÑ=íÜÉ=bawK=^ää=çÑ=íÜÉëÉ=ÅçããìåáíáÉë=~êÉ=ïÉää=ÅçååÉÅíÉÇ=íç=_ä~Åâéççä=íçïå=ÅÉåíêÉ=Äó=ÉñáëíáåÖ=éìÄäáÅ=íê~åëéçêí=åÉíïçêâëK==qÜÉ=baw=ÄáÇ=ÇçÅìãÉåí=áåíêçÇìÅÉë=íÜÉ=ÅçåÅÉéí=çÑ=oÉëçêí=`~ëáåçë=ëí~íáåÖ=íÜ~í=íÜÉó=Ü~îÉ=íÜÉ=éçíÉåíá~ä=íç=~Åí=~ë=~=ÅçêÉ=ÇêáîÉê=íç=~Åí=~ë=~=Å~í~äóëí=íç=~ííê~Åí=~åÇ=ãçíáî~íÉ=ÑìêíÜÉê=ÅÜ~åÖÉI=áå=é~êíáÅìä~ê=ÜáÖÜäáÖÜíáåÖ=íÜ~íW=



• qÜÉáê=ëíìååáåÖ=~êÅÜáíÉÅíìêÉ=áåëí~åíäó=~åÇ=Çê~ã~íáÅ~ääó=ÉåÜ~åÅáåÖ=íÜÉ=Äìáäí=ÉåîáêçåãÉåí=~åÇ=îáëì~ä=~ééÉ~ä=çÑ=íÜÉ=êÉëçêí=

• qÜÉáê=ÉåíÉêí~áåãÉåí=~ééÉ~äI=íÜêçìÖÜ=ÄçíÜ=Ö~ãáåÖ=~åÇ=äáîÉ=ëÜçïëI=áë=ÇÉãçåëíê~Ääó=éêçîÉåK=

• qÜÉáê=ÉÅçåçãáÅ=ÅçåíêáÄìíáçå=áë=Éåçêãçìë=ÄçíÜ=íÜêçìÖÜ=íÜÉ=åìãÄÉê=çÑ=îáëáíçêë=íÜ~í=ëéÉåÇ=áå=íÜÉ=íçïå=~åÇ=íÜÉ=ÅçåíêáÄìíáçå=Å~ëáåç=çéÉê~íçêë=ÅçìäÇ=ëéÉÅáÑáÅ~ääó=ã~âÉ=íç=íÜÉ=~ìíÜçêáíáÉëI=äçÅ~ä=~åÇ=å~íáçå~äK=

=qÜÉ=êÉÖÉåÉê~íáçå=çÑ=íÜÉ=baw=~äëç=~áãë=íç=ÄÉåÉÑáí=íÜÉ=ïáÇÉê=ëìÄJêÉÖáçå~ä=éçéìä~íáçå=íÜêçìÖÜ=áãéêçîÉÇ=~ÅÅÉëëáÄáäáíó=íç=ÉãéäçóãÉåí=çééçêíìåáíáÉë=~åÇ=áåÅêÉ~ëÉÇ=éìêÅÜ~ëáåÖ=~Åíáîáíó=íÜ~í=ïáää=ÅçãÉ=ïáíÜ=ÅêÉ~íáçå=çÑ=~=èì~äáíóI=íçí~ä=îáëáíçê=ÉñéÉêáÉåÅÉI=íÜÉ=ÇÉîÉäçéãÉåí=çÑ=ÅçêÉ=ÉÅçåçãáÅ=ÇêáîÉêë=~åÇ=~=êÉÇìÅÉÇ=êÉäá~åÅÉ=çå=ëÉ~ëçå~ä=ÉÅçåçãáÅ=~ÅíáîáíóK==qÜÉ=ÇçÅìãÉåí=éêÉëÉåíë=~=ëÉêáÉë=çÑ=ëíê~íÉÖáÅ=íÜÉãÉë=çÑ=é~êíáÅìä~ê=åçíÉ=áåÅäìÇáåÖW=

• Theme 1: Creating a unique and differentiated experience.=aÉäáîÉêÉÇ=íÜêçìÖÜ=íÜÉ=áåíêçÇìÅíáçå=çÑ=åÉï=ìåáèìÉ=~ííê~Åíáçåë=~åÇ=ÉîÉåíëI=ìåäçÅâáåÖ=çééçêíìåáíáÉë=~åÇ=ÅêÉ~íáåÖ=íÜÉ=éÉêãáëëáîÉ=ÇÉîÉäçéãÉåí=ÉåîáêçåãÉåí=áå=ïÜáÅÜ=íÜÉ=éêáî~íÉ=ëÉÅíçê=Å~å=áååçî~íÉK=qÜÉ=íÜÉãÉ=~äëç=äççâë=íç=~ÇÇêÉëë=íÜÉ=áëëìÉ=çÑ=éççê=èì~äáíó=áå=ëÉêîáÅÉ=ÇÉäáîÉêó=~åÇ=çîÉê~ää=ã~å~ÖÉãÉåí=çÑ=íÜÉ=îáëáíçê=ÉåîáêçåãÉåíK=

• Theme 2: Creating a seasonally independent visitor destination.=aÉäáîÉêÉÇ=íÜêçìÖÜ=~=ÅçãÄáå~íáçå=çÑ=áåáíá~íáîÉë=áåÅäìÇáåÖ=ÇÉëáÖåáåÖ=çìí=íÜÉ=ÉäÉãÉåíëI=ëíÉé=ÅÜ~åÖáåÖ=íÜÉ=íçïåë=êÉí~áä=çÑÑÉê=~åÇ=êçäÉ=~åÇ=ÖêçïáåÖ=~å=áåíêáåëáÅ=ÑÉëíáî~ä=éêçÖê~ããÉK=

• Theme 3: Creating a visual experience that pleases and delights=K=qÜÉ=íÜÉãÉ=êÉÅçÖåáëÉë=íÜ~í=ÉåîáêçåãÉåí~ä=èì~äáíó=ëí~åÇ~êÇë=åÉÉÇ=íç=ÄÉ=áãéêçîÉÇ=áå=~êêáî~ä=~êÉ~ëI=íÜÉ=ìêÄ~å=Ñ~ÄêáÅI=~åÇ=íÜÉ=ÉñíÉêå~ä=ëíêÉÉí=ëÅÉåÉ=íÜ~í=ÅçååÉÅíë=~ííê~Åíáçåë=~åÇ=éä~ÅÉë=çÑ=áåíÉêÉëíX=~åÇ=íÜÉ=áåíÉêáçê=ä~óçìí=~åÇ=ÇÉëáÖå=çÑ=~ííê~ÅíáçåëK=

• Theme 4: Embracing the sustainable transport agendaK=få=ÇÉîÉäçéáåÖ=~å=áåíÉÖê~íÉÇ=íê~åëéçêí=ëíê~íÉÖóI=íÜÉ=ÑçÅìë=çå=ãçÇ~ä=ëÜáÑí=áë=çå=íÜÉ=àçìêåÉóëI=ïÜáÅÜ=~êÉ=áåíÉêå~ä=íç=_ä~ÅâéççäK=`çåÅÉåíê~íáçå=åÉÉÇë=íç=ÄÉ=éä~ÅÉÇ=çå=áåÅêÉ~ëÉÇ=ìëÉ=çÑ=éìÄäáÅ=íê~åëéçêíI=ï~äâáåÖ=~åÇ=ÅóÅäáåÖ=Äó=îáëáíçêë=~åÇ=êÉëáÇÉåíë=ïçêâáåÖ=áå=íÜÉ=äÉáëìêÉ=áåÇìëíêóK==

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1 `çãéÉíáíáîÉåÉëë=Ó=mêçÇìÅáåÖ=~=ÜáÖÜÉê=èì~äáíó=éêçÇìÅí=ïáíÜ=~=ÖêÉ~íÉê=óÉ~ê=êçìåÇ=~ééÉ~ä=íÜ~í=~ííê~Åíë=îáëáíçêë=ïáíÜ=ÖêÉ~íÉê=ëéÉåÇáåÖ=éçïÉêK=

2 lééçêíìåáíó=~åÇ=kÉÉÇ=Ó=iÉáëìêÉ=m~êÅë=~äçåÖ=ïáíÜ=çíÜÉê=éêáî~íÉ=áåîÉëíçêë=ëìÅÜ=~ë=íÜÉ=éäÉ~ëìêÉ=ÄÉ~ÅÜ=~êÉ=ÅçããáííÉÇ=íç=íÜÉ=ÄáÇ=~åÇ=íç=ìëáåÖ=~å=áãéêçîÉÇ=íçìêáëí=ÉÅçåçãó=íç=í~ÅâäÉ=íÜÉ=ïçêëí=~ëéÉÅíë=çÑ=ëçÅá~ä=ÇÉéêáî~íáçåK=

3 f`q=Ó=f`q=ïáää=ìåÇÉêéáå=íÜÉ=ÇÉäáîÉêó=çÑ=íê~áåáåÖ=~åÇ=ÉÇìÅ~íáçå=éêçÖê~ããÉë=~åÇ=çìíêÉ~ÅÜáåÖ=çÑ=ëÉêîáÅÉë=íç=ÉñÅäìÇÉÇ=ÅçããìåáíáÉë=~ë=~=ãÉ~åë=çÑ=êÉ~ÅÜáåÖ=íÜÉ=ã~ñáãìã=åìãÄÉê=çÑ=éÉçéäÉK=mäìë=áãéêçîáåÖ=ëÉêîáÅÉ=ÇÉäáîÉêó=íç=ÅìëíçãÉêëI=áåÅäìÇáåÖ=íÜÉ=ìëÉ=çÑ=êÉ~ä=íáãÉ=áåÑçêã~íáçå=Ñçê=éìÄäáÅ=íê~åëéçêíI=çåJäáåÉ=ÄççâáåÖ=Ñçê=~ÅÅçããçÇ~íáçå=~åÇ=îáêíì~ä=ãçÇÉääáåÖ=Ñçê=ÅçåÑÉêÉåÅÉ=îÉåìÉëK===

4 iáÑÉäçåÖ=iÉ~êåáåÖ=Ó=aáêÉÅí=éêçîáëáçå=çÑ=äÉ~êåáåÖ=çééçêíìåáíáÉë=áå=íÜÉ=ÅçããìåáíóI=ïçêâéä~ÅÉI=~åÇ=íÜÉ=ÜçãÉK=péÉÅá~äáëÉÇ=äÉ~êåáåÖ=çééçêíìåáíáÉë=ïáää=ÄÉ=éêçîáÇÉÇ=íç=áåÇáîáÇì~ä=çêÖ~åáë~íáçåë=~åÇ=pjbÛë=áå=íÜÉ=kçêíÜ=~åÇ=tÉëí=çÑ=i~åÅ~ëÜáêÉ=råáîÉêëáíó=Ñçê=fåÇìëíêó=eìÄ=Ä~ëÉÇ=áå=_ä~ÅâéççäK=

5 pìëí~áå~ÄäÉ=aÉîÉäçéãÉåí=Ó=qê~åëéçêí=áãéêçîÉãÉåíë=Ü~îÉ=íç=~ÇÇ=î~äìÉ=íç=íÜÉ=içÅ~ä=qê~åëéçêí=mä~åK=tÜáäëí=éêçàÉÅíë=àìÇÖÉÇ=Äó=Üçï=ãìÅÜ=íÜÉó=ÅçåíêáÄìíÉ=áå=íÜÉ=äçåÖ=íÉêã=íç=íÜÉ=ÅçãéÉíáíáîÉåÉëë=çÑ=íÜÉ=êÉëçêí=íÜêçìÖÜ=äÉîÉäë=çÑ=ëâáääë=~åÇ=Äó=ê~áëáåÖ=~åÇ=ãÉÉíáåÖ=íÜÉ=ÇÉã~åÇ=Ñçê=èì~äáíóK=`~é~Åáíó=_ìáäÇáåÖ=mêçàÉÅíë=~äëç=Éå~ÄäÉ=ÉãéçïÉêãÉåí=çÑ=Åçããìåáíó=~ëëÉíë=íç=ÄÉ=ã~å~ÖÉÇ=Äó=Åçããìåáíó=íêìëíëK=



6 pìÄëáÇá~êáíó=C=m~êíåÉêëÜáé=Ó=qÜÉ=_ä~Åâéççä=`Ü~ääÉåÖÉ=m~êíåÉêëÜáé=áåîçäîÉë=êÉéêÉëÉåí~íáçå=Ñêçã=íÜÉ=éìÄäáÅI=éêáî~íÉI=îçäìåí~êó=~åÇ=Åçããìåáíó=ëÉÅíçêëK==qÜÉ=m~êíåÉêëÜáé=~äëç=ÇÉäáîÉêë=po_=oçìåÇ=O=~åÇ=ÇÉîÉäçéë=íÜÉ=çîÉêJ~ÅÜáåÖ=êÉÖÉåÉê~íáçå=ëíê~íÉÖóK=qÜÉ=ÇÉîÉäçéãÉåí=çÑ=~=`çããìåáíó=aÉîÉäçéãÉåí=qêìëí=áë=íç=ÄÉ=ëÉí=ìé=íç=éä~ó=~=ã~àçê=êçäÉ=áå=ÇÉäáîÉêó=~åÇ=ÇÉÅáëáçå=ã~âáåÖ=çå=~ää=éêçàÉÅíëK=

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8 _ÉííÉê=rëÉ=çÑ=oÉëçìêÅÉë=J==lîÉêJ~êÅÜáåÖ=é~êíåÉêëÜáé=Ü~ë=ÉåëìêÉÇ=íÜ~í=ÅäÉ~ê=ëÜ~êÉÇ=çÄàÉÅíáîÉë=ÉñáëíK=po_=ïáää=~ÇÇ=î~äìÉ=íç=ã~áåëíêÉ~ã=éìÄäáÅ=~åÇ=éêáî~íÉ=ÉñéÉåÇáíìêÉ=éêçÇìÅáåÖ=áååçî~íáçåI=~ÇÇÉÇ=èì~äáíó=~åÇ=ÖêÉ~íÉê=Åçããìåáíó=áãé~ÅíK=po_=ïáää=éêçîáÇÉ=~=Å~í~äóëí=Ñçê=~Åíáçå=~åÇ=ïáää=~äëç=ÄÉ=ìëÉÇ=íç=äÉîÉê=áå=çíÜÉê=ÑìåÇáåÖK=

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1 qç=ëÉÅìêÉ=ëìëí~áåÉÇ=ÉÅçåçãáÅ=ÖêçïíÜ=áå=íÜÉ=íçìêáëã=ëÉÅíçê=íÜêçìÖÜ=íÜÉ=ÇÉîÉäçéãÉåí=çÑ=~=ÜáÖÜÉê=èì~äáíó=ãçêÉ=ÅçãéÉíáíáîÉ=íçìêáëã=éêçÇìÅí=íÜ~í=ïáää=ÇÉäáîÉê=èì~äáíó=ëìëí~áå~ÄäÉ=ÉãéäçóãÉåí=~åÇ=ÉåÖÉåÇÉê=íÜÉ=ÅçåÇáíáçåë=íÜ~í=ã~âÉ=éêáî~íÉ=ëÉÅíçê=áåîÉëíãÉåí=~ííê~ÅíáîÉK=

2 qç=~Çî~åÅÉ=ÉÇìÅ~íáçå~ä=~íí~áåãÉåí=~åÇ=àçÄ=êÉä~íÉÇ=ëâáää=äÉîÉäë=íç=êÉÖáçå~ä=~åÇ=å~íáçå~ä=ÄÉåÅÜã~êâë=íÜêçìÖÜ=~ÇÇÉÇ=î~äìÉ=éêçÖê~ããÉë=í~êÖÉíáåÖ=íÜçëÉ=ãçëí=ÉñÅäìÇÉÇ=Ñêçã=íÜÉ=ÅìêêÉåí=ëóëíÉãK=

3 qç=éêçîáÇÉ=êçìíÉë=áåíç=íÜÉ=ã~áåëíêÉ~ã=Ñçê=íÜçëÉ=ãçëí=ÉñÅäìÇÉÇ=Ñêçã=ëçÅáÉíó=íÜêçìÖÜ=íÜÉ=ìëÉ=çÑ=Å~é~Åáíó=ÄìáäÇáåÖ=éêçÖê~ããÉë=íÜ~í=ïáää=ÉãéçïÉê=áåÇáîáÇì~äë=~åÇ=ÅçããìåáíáÉë=íç=í~âÉ=~åÇ=~ÅíáîÉ=~åÇ=ÅçåëíêìÅíáîÉ=êçäÉ=áå=íÜÉ=ÇÉîÉäçéãÉåí=çÑ=_ä~ÅâéççäK=

4 qç=ã~âÉ=_ä~Åâéççä=~=ë~ÑÉê=éä~ÅÉ=íç=äáîÉI=ïçêâ=~åÇ=îáëáí=íÜêçìÖÜ=éêç~ÅíáîÉ=ãÉ~ëìêÉë=íÜ~í=ÇáêÉÅíäó=í~ÅâäÉ=ÅêáãÉ=~åÇ=íÜÉ=ÑÉ~ê=çÑ=ÅêáãÉK=

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==OTHER ECONOMIC POLICY INITIATIVES

Co-Ordinated Action for Seaside Towns (COAST)

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• qÜÉ=ÉÅçåçãó=çÑ=Åç~ëí~ä=íçïåë=~åÇ=êÉÖáçåë=çÑíÉå=Ñ~ÅÉ=~=ÅçãÄáå~íáçå=çÑ=éêçÄäÉãëW==

• lîÉêÇÉéÉåÇÉåÅÉ=çå=íçìêáëã=áåÇìëíêáÉë==



• eáÖÜäó=ëÉ~ëçå~ä=ÉãéäçóãÉåí=ïáíÜ=éÉêáçÇáÅ=ÜáÖÜ=äÉîÉäë=çÑ=ìåÉãéäçóãÉåí==

• içï=ëâáääë=~åÇ=äçï=é~áÇ=àçÄ=çééçêíìåáíáÉë==

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• aáÑÑáÅìäíáÉë=áå=~ííê~ÅíáåÖ=åÉï=áåîÉëíãÉåí=çééçêíìåáíáÉë=ïáíÜ=~=NUMø=ÜáåíÉêä~åÇ==

• pÉåëáíáîÉ=å~íìê~ä=ÉåîáêçåãÉåíë=îìäåÉê~ÄäÉ=íç=éçääìíáçå=~åÇ=Üìã~å=~ÅíáîáíáÉë==

=`l^pq=~áãë=íçWJ==

• ÜÉäé=áíë=ãÉãÄÉêë=ÅççéÉê~íÉ=áå=ëçäîáåÖ=Åçããçå=éêçÄäÉãë=~åÇ=Å~éáí~äáëÉ=çå=åÉï=çééçêíìåáíáÉë=íç=ëÜ~êÉ=ÉñéÉêáÉåÅÉ=~åÇ=ÇÉîÉäçé=éê~ÅíáÅ~ä=éêçàÉÅíëK==

• éêçîáÇÉ=é~êíåÉêë=ïáíÜ=~=îÉÜáÅäÉ=Ñçê=ÑáåÇáåÖ=äáâÉJãáåÇÉÇ=é~êíåÉêëI=Ñçê=ÅçJçêÇáå~íáåÖ=êÉëÉ~êÅÜ=~åÇ=Ç~í~=Ö~íÜÉêáåÖK==

• áåÑäìÉåÅÉ=Åç~ëí~ä=òçåÉ=éçäáÅó=ÇÉîÉäçéãÉåí=éêçîáÇáåÖ=~=äçÅ~ä=~åÇ=êÉÖáçå~ä=ÑçÅìë=Ñçê=éçäáÅó=ëÉííáåÖK=

=_ä~Åâéççä=_çêçìÖÜ=`çìåÅáäDë=bÅçåçãáÅ=aÉîÉäçéãÉåí=aáîáëáçå=áë=ÅìêêÉåíäó=éêçîáÇáåÖ=íÜÉ=ÑìåÅíáçå=çÑ=ëÉÅêÉí~êá~í=Ñçê=íÜÉ=`l^pq=kÉíïçêâI=ã~áåí~áåáåÖ=äáåâë=ÄÉíïÉÉå=é~êíåÉêë=~åÇ=bìêçéÉ~å=áåëíáíìíáçåëK=====



assessment INTRODUCTION

qÜÉ=ëçÅáçJÉÅçåçãáÅ=áãé~Åíë=çÑ=íÜÉ=éÜóëáÅ~ä=ÇÉîÉäçéãÉåí=éêçéçë~äë=Åçåí~áåÉÇ=ïáíÜáå=íÜÉ=j~ëíÉêéä~å=ã~ó=ÄÉ=ÉáíÜÉê=áåíÉêãÉÇá~íÉ=çê=Ñáå~äK=fåíÉêãÉÇá~íÉ=çìíéìíë=~êÉ=ÇÉÑáåÉÇ=~ë=çìíéìíë=éêçÇìÅÉÇ=~ë=~=ÇáêÉÅí=êÉëìäí=çÑ=íÜÉ=éêçàÉÅíK==få=Åçåíê~ëí=Ñáå~ä=çìíéìíë=~êÉ=íÜÉ=ïáÇÉê=áãé~Åí=çÑ=íÜÉ=éêçàÉÅí=çå=íÜÉ=ïÉäÑ~êÉ=çÑ=ÅçåëìãÉêë=çê=éêçÇìÅÉêëK==tÜáäÉ=áí=áë=áãéçêí~åí=íç=ÇÉí~áä=áåíÉêãÉÇá~íÉ=çìíéìíëI=Éèì~ä=ÅçåëáÇÉê~íáçå=ãìëí=~äëç=ÄÉ=ÖáîÉå=íç=Ñáå~ä=çìíéìíëK==qÜÉ=áãé~Åíë=~ëëçÅá~íÉÇ=ïáíÜ=íÜÉ=éêçàÉÅí=ïçìäÇ=~êáëÉ=íÜêçìÖÜ=~=î~êáÉíó=çÑ=ãÉÅÜ~åáëãë=~ë=ÇÉí~áäÉÇ=áå=cáÖìêÉ=QKN===Figure 4.1: Scope of Socio-Economic Impacts

==

SOCIO-ECONOMIC ASSESSMENT METHODOLOGY

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4. socio-economic



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qÜÉ=ÉñíÉåí=çÑ=éêáã~êó=áãé~Åíë=ÇÉéÉåÇë=ìéçå=íÜÉ=ëÅ~äÉ=~åÇ=íóéÉ=çÑ=íÜÉ=ÇÉîÉäçéãÉåí=çå=ïÜáÅÜ=íç=Ä~ëÉ=íÜÉ=~ëëÉëëãÉåíK==qÜÉ=~ëëÉëëãÉåí=çÑ=éêáã~êó=áãé~Åíë=áë=áåÑçêãÉÇ=Äó=éêÉîáçìë=ÉñéÉêáÉåÅÉ=~åÇ=âåçïäÉÇÖÉ=çÑ=íÜÉ=ÅçåëíêìÅíáçå=áåÇìëíêóI=~åÇ=ÖÉåÉêáÅ=àçÄ=ÅêÉ~íáçå=ÄÉåÅÜã~êâë=Äó=íóéÉ=çÑ=Ñäççêëé~ÅÉK==Secondary Impacts & the Assessment of Additionality

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===qÜÉ=^ìëíê~äá~å=`~ëáåç=pìêîÉó=~äëç=Åçåí~áåë=íÜÉ=Ñáêëí=Éëíáã~íÉë=çÑ=íÜÉ=~ÖÉ=ëíêìÅíìêÉ=çÑ=Å~ëáåç=áåÇìëíêó=ëí~ÑÑK=fí=áë=~å=çîÉêïÜÉäãáåÖäó=óçìåÖ=áåÇìëíêó=áå=íÉêãë=çÑ=íÜçëÉ=ÉãéäçóÉÇK=jçêÉ=íÜ~å=SMB=çÑ=íÜçëÉ=ÉãéäçóÉÇ=~êÉ=ÄÉíïÉÉå=íÜÉ=~ÖÉ=çÑ=NU=~åÇ=PQ=óÉ~êë=ïáíÜ=íÜÉ=ä~êÖÉëí=éÉêÅÉåí~ÖÉ=EPTKSBF=çÑ=ÉãéäçóÉÉë=áå=íÜÉ=PMJPQ=~ÖÉ=ÖêçìéK===fí=áë=ïáÇÉäó=êÉÅçÖåáëÉÇ=íÜ~í=ÉãéäçóãÉåí=ïáíÜáå=íÜÉ=íçìêáëã=~åÇ=Üçëéáí~äáíó=ëÉÅíçêë=ÉñÜáÄáí=ÇáîÉêëáíó=áå=ÄçíÜ=Üçêáòçåí~ä=~åÇ=îÉêíáÅ~ä=íÉêãëK=få=~=Üçêáòçåí~ä=ëÉåëÉI=áí=áåÅäìÇÉë=~=îÉêó=ïáÇÉ=ê~åÖÉ=çÑ=àçÄëI=áåÅäìÇáåÖ=ÅçãéçåÉåíë=ëìÅÜ=~ë=Å~íÉêáåÖI=~ÅÅçããçÇ~íáçåI=ëÉÅìêáíóI=ã~êâÉíáåÖI=ÄìëáåÉëë=~åÇ=Ñáå~åÅá~ä=ëìééçêíI=fq=~åÇ=çÑÑáÅÉ=~Çãáåáëíê~íáçåK=sÉêíáÅ~ä=ÇáîÉêëáíó=áå=Üçëéáí~äáíó=ïçêâ=áë=êÉéêÉëÉåíÉÇ=Äó=ãçêÉ=íê~Çáíáçå~ä=Åä~ëëáÑáÅ~íáçåë=íÜ~í=ê~åÖÉ=Ñêçã=ìåëâáääÉÇ=íç=ëÉãáJëâáääÉÇI=~åÇ=Ñêçã=ëâáääÉÇ=íç=ëìéÉêîáëçêó=~åÇ=ã~å~ÖÉãÉåíK=^å=áääìëíê~íáçå=çÑ=ÄçíÜ=íÜÉ=îÉêíáÅ~ä=~åÇ=Üçêáòçåí~ä=ÉãéäçóãÉåí=ÇáîÉêëáíó=áë=áääìëíê~íÉÇ=áå=cáÖìêÉ==QKQI=çîÉêäÉ~ÑK==



Figure 4.4: Illustration of Vertical & Horizontal Employment in Tourism ===



Assessment of Additionality

j~àçê=éêçàÉÅíë=ëìÅÜ=~ë=íÜÉ=éêçéçëÉÇ=ÇÉîÉäçéãÉåí=ïçìäÇ=ÄÉ=ÉñéÉÅíÉÇ=íç=Ü~îÉ=ÄçíÜ=éçëáíáîÉ=~åÇ=åÉÖ~íáîÉ=áãé~Åíë=ïáíÜáå=~=ëéÉÅáÑáÅ=í~êÖÉí=~êÉ~K==få=~ééê~áëáåÖ=íÜÉ=çîÉê~ää=ÉÑÑÉÅí=çÑ=íÜÉ=ÇÉîÉäçéãÉåíI=áí=áë=áãéçêí~åí=íç=ÉåëìêÉ=íÜ~í=~ää=çÑ=íÜÉëÉ=~êÉ=í~âÉå=áåíç=~ÅÅçìåí=áå=çêÇÉê=íç=~ëëÉëë=íÜÉ=~ÇÇáíáçå~ä=áãé~Åí=çê=Ú~ÇÇáíáçå~äáíóÛ=çÑ=~=éêçàÉÅíK=táíÜ=êÉÖ~êÇ=íç=íÜÉ=ëéÉÅáÑáÅ=ÉãéäçóãÉåí=çìíéìíë=ÇÉäáîÉêÉÇ=~ë=~=êÉëìäí=çÑ=íÜÉ=ã~ëíÉêéä~åI=íÜáë=áåÅäìÇÉë=~å=~ëëÉëëãÉåí=çÑW=

• ��aáëéä~ÅÉãÉåí=Ó=íÜÉ=éêçéçêíáçå=çÑ=çìíéìíë=~ÅÅçìåíÉÇ=Ñçê=Äó=êÉÇìÅÉÇ=çìíéìíë=ÉäëÉïÜÉêÉX

• �jìäíáéäáÉêë=Ó=ÑìêíÜÉê=ÉÅçåçãáÅ=~Åíáîáíó=~ë=~=êÉëìäí=çÑ=~ÇÇáíáçå~ä=äçÅ~ä=áåÅçãÉ=~åÇ=äçÅ~ä=ëìééäáÉê=éìêÅÜ~ëÉëK=

=cçê=íÜÉ=éìêéçëÉë=çÑ=íÜáë=~å~äóëáëI=íÜÉ=ÑçääçïáåÖ=ÅçãéçåÉåíë=çÑ=~ÇÇáíáçå~äáíó=Ü~îÉ=ÄÉÉå=ÉñÅäìÇÉÇ=Ñêçã=íÜáë=~å~äóëáëW=

• aÉ~ÇïÉáÖÜí=Ó=ïÜ~í=ïçìäÇ=Ü~ééÉå=áå=~å=~êÉ~=áå=íÜÉ=~ÄëÉåÅÉ=çÑ=~=éêçàÉÅíI=íÜÉ=Ä~ëÉäáåÉ=ÅçåÇáíáçåK=aÉ~ÇïÉáÖÜí=êÉä~íÉë=íç=íÜÉ=~ëëÉëëãÉåí=çÑ=íÜÉ=ÅçìåíÉêJÑ~Åíì~ä=ëÅÉå~êáç=íÜ~í=ïçìäÇ=çÅÅìê=áå=íÜÉ=~ÄëÉåÅÉ=çÑ=~=é~êíáÅìä~ê=éêçàÉÅí=Ñçê=Åçãé~ê~íáîÉ=éìêéçëÉëK==cçê=íÜÉ=éìêéçëÉ=çÑ=íÜáë=~å~äóëáëI=~ë=íÜÉ=ÇÉîÉäçéãÉåí=éêçéçë~äë=Ñçêã=~=ÜáÖÜäó=áåíÉêJêÉä~íÉÇ=ãáñ=çÑ=ìëÉë=~Åêçëë=~=ä~êÖÉ=ä~åÇ=~êÉ~=çÑ=î~êóáåÖ=ÅçåÇáíáçå=~åÇ=~ÅÅÉëëáÄáäáíóI=áí=áë=åçí=ÅçåëáÇÉêÉÇ=~ééêçéêá~íÉ=íç=~ëëÉëë=ïÜ~í=ïçìäÇ=çÅÅìê=ìåÇÉê=~=Ä~ëÉäáåÉ=ëÅÉå~êáçK==

• iÉ~â~ÖÉ=áãé~ÅíI=ïÜáÅÜ=êÉä~íÉë=íç=íÜÉ=ÉñíÉåí=íç=ïÜáÅÜ=áãé~Åíë=~êÉ=ÚäçëíÛ=íç=çìíëáÇÉ=~=ëéÉÅáÑáÅ=í~êÖÉí=~êÉ~K=qÜáë=ÅçãéçåÉåí=Ü~ë=ÄÉÉå=ÉñÅäìÇÉÇ=ÇìÉ=íç=íÜÉ=ëÅ~äÉ=çÑ=ÇÉîÉäçéãÉåí=Éåîáë~ÖÉÇ=~åÇ=íÜÉ=êÉä~íáîÉ=ëÅ~äÉ=çÑ=éçíÉåíá~ä=áãé~ÅíK=fí=áë=åçí=ÅçåëáÇÉêÉÇ=~ééêçéêá~íÉ=íç=~ëëÉëë=äÉ~â~ÖÉ=áå=íÉêãë=çÑ=íÜÉ=ÖÉçÖê~éÜáÅ~ä=òçåÉ=çÑ=íÜÉ=baw=çê=áåÇÉÉÇ=íÜÉ=ëí~íìíçêó=~êÉ~=çÑ=_ä~Åâéççä=_çêçìÖÜI=~ë=áí=áë=ÅäÉ~ê=íÜ~í=ä~Äçìê=ã~êâÉí=ÇÉã~åÇ=~åÇ=ëìééäó=áëëìÉë=ïáää=ÉåëìêÉ=íÜ~í=áãé~Åíë=ÉñíÉåÇ=íÜêçìÖÜçìí=íÜÉ=ïáÇÉê=ëìÄJêÉÖáçåK==

=qÜÉ=êÉä~íáîÉ=áãé~Åí=çÑ=Çáëéä~ÅÉãÉåí=~åÇ=ãìäíáéäáÉêë=Ü~îÉ=ÄÉÉå=~ëëÉëëÉÇ=áå=íìêå=ïáíÜáå=íÜÉ=~å~äóëáë=íç=Å~äÅìä~íÉ=íÜÉ=çîÉê~ää=åÉí=~ÇÇáíáçå~äáíó=çÑ=íÜÉ=éêçàÉÅíK=

=Displacement

qÜÉ=éêçéçêíáçå=çÑ=çìíéìíë=~ÅÅçìåíÉÇ=Ñçê=Äó=êÉÇìÅÉÇ=çìíéìíë=ÉäëÉïÜÉêÉ=~Åêçëë=íÜÉ=~êÉ~=EÇáëéä~ÅÉãÉåí=áãé~ÅíF=î~êáÉë=ÇÉéÉåÇáåÖ=ìéçå=íÜÉ=íóéÉ=~åÇ=ëÅ~äÉ=çÑ=ìëÉë=~åÇ=íÜÉ=~åíáÅáé~íÉÇ=ãáñ=çÑ=ÄìëáåÉëëÉë=~ííê~ÅíÉÇ=íç=íÜÉ=ëáíÉK==^ë=ã~àçê=åÉï=Ñ~ÅáäáíáÉë=~åÇ=~ííê~Åíáçåë=ïáää=ÄÉ=áåíêçÇìÅÉÇ=áåíç=íÜÉ=ëáíÉI=éçíÉåíá~ä=Çáëéä~ÅÉãÉåí=ÉÑÑÉÅíëI=áå=íÉêãë=çÑ=êÉí~áä=~åÇ=äÉáëìêÉ=ïçìäÇ=ÄÉ=ëçãÉïÜ~í=çÑÑëÉí=Äó=íÜÉ=ÖêçïáåÖ=íçìêáëí=ã~êâÉíKK==få=~ÇÇáíáçåI=~ë=åÉï=Å~ëáåç=~åÇ=ÉåíÉêí~áåãÉåí=ëé~ÅÉ=ïçìäÇ=ëÉêîÉ=~=åÉï=ã~êâÉí=áåíêçÇìÅÉÇ=áåíç=íÜÉ=~êÉ~=áí=áë=~åíáÅáé~íÉÇ=íÜ~í=åÉï=ÅçããÉêÅá~ä=çÅÅìéáÉêë=ïáää=ÄÉ=~ííê~ÅíÉÇ=íç=íÜÉ=~êÉ~=ê~íÜÉê=íÜ~å=Çáëéä~ÅÉÇ=ÉñáëíáåÖ=ÄìëáåÉëëÉëK==få=êÉä~íáçå=íç=ÇáÑÑÉêÉåí=ä~åÇ=ìëÉëI=íÜÉ=ÑçääçïáåÖ=äÉîÉäë=çÑ=Çáëéä~ÅÉãÉåí=Ü~îÉ=ÄÉÉå=ÅçåëáÇÉêÉÇW=

• lÑÑáÅÉ=ìëÉëW=ãÉÇáìã=íç=ÜáÖÜ=Çáëéä~ÅÉãÉåí=Ñêçã=çíÜÉê=ëáíÉë=~Åêçëë=íÜÉ=bawI=áå=é~êíáÅìä~ê=êÉä~íáåÖ=íç=éìÄäáÅ=~Çãáåáëíê~íáçåX=



• oÉí~áäI=äÉáëìêÉ=~åÇ=ÉåíÉêí~áåãÉåíW=äçï=Çáëéä~ÅÉãÉåí=ÇìÉ=íç=~=ëìÄëí~åíá~ä=Éñé~åëáçå=áå=íÉêãë=çÑ=íÜÉ=åìãÄÉêë=çÑ=îáëáíçêë=~åÇ=ëÜçééÉêë=áåíêçÇìÅáåÖ=ÇÉã~åÇ=Ñçê=åÉï=Ñ~ÅáäáíáÉëX=

• eçíÉäW=äçï=íç=ãÉÇáìã=Çáëéä~ÅÉãÉåí=ÇìÉ=íç=íÜÉ=áåíêçÇìÅíáçå=çÑ=ã~àçê=åÉï=áåîÉëíãÉåí=áå=êÉëçêíJÜçíÉäëX=

• `çåÑÉêÉåÅÉW=ãÉÇáìã=Çáëéä~ÅÉãÉåí=áå=íÉêãë=çÑ=ÉãéäçóÉÉë=~í=ÉñáëíáåÖ=ÅçåÑÉêÉåÅÉ=îÉåìÉë=ïáíÜáå=íÜÉ=êÉëçêíX=~åÇ=

• `~ëáåçW=~=åçíáçå~ä=Çáëéä~ÅÉãÉåí=áå=íÉêãë=çÑ=íÜÉ=áåÅçêéçê~íáçå=çÑ=ÉñáëíáåÖ=Å~ëáåç=Ñ~ÅáäáíáÉë=ïáíÜáå=íÜÉ=êÉëçêí=~í=éêÉëÉåíK=

=få=äáÖÜí=çÑ=íÜÉ=~ÄçîÉI=~=ê~åÖÉ=çÑ=Çáëéä~ÅÉãÉåí=ÉÑÑÉÅíë=Ü~îÉ=ÄÉÉå=~ëëÉëëÉÇI=êÉä~íáåÖ=íç=íÜÉ=äáâÉäó=Çáëéä~ÅÉãÉåí=çÑ=~ÅíáîáíáÉë=ïáíÜáå=É~ÅÜ=ëéÉÅáÑáÅ=íóéÉ=çÑ=ìëÉK=

Figure 4.3: Displacement Impacts

== qçí~ä=aáêÉÅí=

bãéäçóãÉåí==aáëéä~ÅÉãÉåí=fãé~Åí=B=

qçí~ä=aáëéä~ÅÉãÉåí=

qçí~ä=dêçëë=içÅ~ä=bãéäçóãÉåí=

lÑÑáÅÉ= UVR= RM= QRM= QQR=oÉí~áä= NIUNM= OR= QRM= NIPSM=iÉáëìêÉ=C=båíÉêí~áåãÉåí= RSM= NM= SM= RMM=^ííê~Åíáçå= RMM= OR= NOR= PTR=`çåÑÉêÉåÅÉ=C=bñÜáÄáíáçå= POM= RM= NSM= NSM=`~ëáåç= NSIRMM= J= OMM= NSIPMM=eçíÉä= PIQOM= OR= URM= OIRTM=TOTAL 24,005 2,295 21,710

=qÜÉ=~å~äóëáë=áåÇáÅ~íÉë=íÜ~í=êçìÖÜäó=OIPMM=àçÄë=ïçìäÇ=ÄÉ=Çáëéä~ÅÉÇI=êÉëìäíáåÖ=áå=~=Öêçëë=äçÅ~ä=ÉãéäçóãÉåí=áãé~Åí=çÑ=êçìÖÜäó=ONITMMK==

=Multipliers

aìÉ=íç=íÜÉ=ëÅ~äÉ=~åÇ=íóéÉ=çÑ=ÇáêÉÅí=àçÄë=ÅêÉ~íÉÇ=~ë=~=êÉëìäí=çÑ=íÜÉ=j~ëíÉêéä~åI=~ÇÇáíáçå~ä=àçÄë=ïáää=ÄÉ=ÅêÉ~íÉÇ=íÜêçìÖÜ=áåÇìÅÉÇ=~åÇ=áåÇáêÉÅí=ëéÉåÇáåÖ=~ëëçÅá~íÉÇ=ïáíÜ=~=ÖêÉ~íÉê=èì~åíìã=çÑ=ÉãéäçóÉÉëI=îáëáíçêëI=~ÇÇáíáçå~ä=äçÅ~ä=áåÅçãÉ=~åÇ=äçÅ~ä=ëìééäáÉê=éìêÅÜ~ëÉëK==qÜÉ=ëÅ~äÉ=çÑ=ãìäíáéäáÉê=ÉÑÑÉÅíë=áë=ÇÉêáîÉÇ=Äó=íÜÉ=ëÅ~äÉ=~åÇ=íóéÉ=çÑ=ÅçããÉêÅá~ä=ÇÉîÉäçéãÉåí=éêçéçëÉÇK=få=êÉä~íáçå=íç=íÜÉ=j~ëíÉêéä~å=~êÉ~I=~=ÜáÖÜ=éêçéçêíáçå=çÑ=ÉãéäçóÉÉë=~êÉ=~åíáÅáé~íÉÇ=íç=êÉëáÇÉ=ïáíÜáå=íÜÉ=äçÅ~ä=~êÉ~I=~åÇ=~ë=ëìÅÜ=äáâÉäó=äÉîÉäë=çÑ=êÉí~áåÉÇ=ÉñéÉåÇáíìêÉ=~í=äçÅ~ä=êÉí~áäLäÉáëìêÉ=Ñ~ÅáäáíáÉë=ïçìäÇ=ÄÉ=ÜáÖÜK=^ÇÇáíáçå~ääóI=áí=áë=~ëëìãÉÇ=íÜ~í=åÉï=ÄìëáåÉëëÉë=~ííê~ÅíÉÇ=íç=íÜÉ=~êÉ~=ïçìäÇ=ÄÉ=äáâÉäó=íç=ëçìêÅÉ=ÅçêÉ=ëìééäáÉë=Ñêçã=äçÅ~ä=íê~ÇÉêëI=ÇìÉ=íç=íÜÉ=ÅçãéÉíáíáîÉ=å~íìêÉ=çÑ=äçÅ~ä=ëìééäó=åÉíïçêâë=~åÇ=ê~åÖÉ=çÑ=Éëí~ÄäáëÜÉÇ=äçÅ~ä=áåÇìëíêáÉëK====cçê=íÜÉ=éìêéçëÉë=çÑ=íÜáë=~å~äóëáëI=~=ê~åÖÉ=çÑ=ãìäíáéäáÉêë=Ü~îÉ=ÄÉÉå=~ëëìãÉÇI=íç=êÉÑäÉÅí=íÜÉ=ê~åÖÉ=çÑ=ïáÇÉê=áãé~Åíë=~åÇ==äçÅ~ä=ëìééäó=äáåâ~ÖÉëI=áåÇìÅÉÇ=~åÇ=áåÅçãÉ=ÉÑÑÉÅíë=êÉä~íÉÇ=íç=É~ÅÜ=íóéÉ=çÑ=ìëÉK==



Figure 4.4: Multiplier Impacts

== qçí~ä=dêçëë=içÅ~ä=

bãéäçóãÉåí==jìäíáéäáÉê=fãé~Åí=

qçí~ä=fåÇáêÉÅí=bãéäçóãÉåí=

qçí~ä=kÉí=bãéäçóãÉåí=

lÑÑáÅÉ= QQR= NKO= VM= RPR=oÉí~áä= NIPSM= NKO= OTM= NISPM=iÉáëìêÉ=C=båíÉêí~áåãÉåí= RMM= NKPG= NRM= SRM=^ííê~Åíáçå= PTR= NKPG= NNM= RUR=`çåÑÉêÉåÅÉ=C=bñÜáÄáíáçå= NSM= NKRG= UM= OQM=`~ëáåç= NSIPMM= NKU= NPIMQM= OVIPQM=eçíÉä= OIRTM= NKP= TTM= PIPQM=TOTALS 21,710 14,510 36,320

GkçíÉW=íÜáë=áãé~Åí=ÉñÅäìÇÉë=ïáÇÉê=ãìäíáéäáÉê=áãé~Åíë=êÉä~íÉÇ=íç=áåÅêÉ~ëÉÇ=îáëáíçê=åìãÄÉêë=íç=íÜÉ=êÉëçêíK=qÜÉ=äáâÉäó=äÉîÉäë=çÑ=

áåÅêÉ~ëÉÇ=íçìêáëã=åìãÄÉêë=~åÇ=ëéÉåÇ=Ü~ë=ÄÉÉå=~ëëÉëëÉÇ=áå=ãçêÉ=ÇÉí~áä=áå=~=ëÉé~ê~íÉ=ëìééçêíáåÖ=ÇçÅìãÉåíK=

=_~ëÉÇ=ìéçå=íÜÉ=~ééäáÅ~íáçå=çÑ=íÜÉ=~ÄçîÉ=áåÇáÅ~íáîÉ=ãìäíáéäáÉê=ÉÑÑÉÅíë=ÄêáåÖë=íÜÉ=íçí~ä=åìãÄÉê=çÑ=àçÄë=ÖÉåÉê~íÉÇ=Äó=íÜÉ=j~ëíÉêéä~å=ìé=íç=36,320. =

TERTIARY & WIDER SOCIO-ECONOMIC IMPACTS

^ë=ëÉÉå=É~êäáÉêI=íÜÉ=ëçÅáçJÉÅçåçãáÅ=ÄÉåÉÑáíë=çÑ=íÜÉ=éêçàÉÅí=ïçìäÇ=ÄêáåÖ=~=ê~åÖÉ=çÑ=ÇáêÉÅí=ÉãéäçóãÉåí=ÄÉåÉÑáíë=íç=íÜÉ=äçÅ~ä=~êÉ~I=ïÜáÅÜ=Å~å=ÄÉ=ÑìêíÜÉê=~å~äóëÉÇ=Äó=íÜÉ=~ëëÉëëãÉåí=çÑ=~ÇÇáíáçå~äáíóK=qÜÉêÉ=~êÉ=~äëç=~=ëÉêáÉë=çÑ=ïáÇÉê=ÄÉåÉÑáíë=~åÇ=ÉÑÑÉÅíë=ÜçïÉîÉê=íÜ~í=Å~ååçí=ÄÉ=åìãÉêáÅ~ääó=èì~åíáÑáÉÇK==qÜÉëÉ=Ü~îÉ=~äëç=ÄÉÉå=~ëëÉëëÉÇ=~ë=é~êí=çÑ=íÜÉ=ïáÇÉê=~å~äóëáë=çÑ=íÜÉ=j~ëíÉêéä~å=ÇÉîÉäçéãÉåíK==Supporting non-seasonal employment across the wider EDZ area

qÜÉ=éêçéçëÉÇ=ÇÉîÉäçéãÉåíI=~ë=~=ã~àçê=ÅçãéçåÉåí=áå=íÜÉ=ïáÇÉê=êÉÖÉåÉê~íáçå=çÑ=íÜÉ=baw=~êÉ~I=ïçìäÇ=~ëëáëí=ÖêÉ~íäó=íç=~ííê~Åí=åÉï=íçìêáëíë=áåíç=íÜÉ=êÉëçêíI=~åÇ=ëìééçêí=~=ê~åÖÉ=çÑ=ÉñáëíáåÖ=~åÇ=åÉï=Ñ~ÅáäáíáÉë=~Åêçëë=íÜÉ=êÉí~áäI=äÉáëìêÉ=~åÇ=Üçëéáí~äáíó=ëÉÅíçêëK==få=~ÇÇáíáçåI=ëìééçêíáåÖ=ëÉêîáÅÉë=~åÇ=ÉñáëíáåÖ=äçÅ~ä=ÄìëáåÉëë=ïáíÜáå=íÜÉ=~êÉ~=ïçìäÇ=ÄÉåÉÑáí=ÖêÉ~íäó=Ñêçã=íÜÉ=áåíÉåëáÑáÉÇ=äÉîÉä=çÑ=~Åíáîáíó=ïáíÜáå=íÜÉ=ÅçêÉ=çÑ=íÜÉ=êÉëçêíK==qÜÉ=ÇÉîÉäçéãÉåí=éêçéçë~äë=~äëç=éêçîáÇÉ=íÜÉ=çééçêíìåáíó=íç=~ÇÇêÉëë=ÅìêêÉåí=ÇÉÑáÅáÉåÅáÉë=áå=íÜÉ=ëÉ~ëçå~ä=å~íìêÉ=çÑ=ÉãéäçóãÉåíI=íÜêçìÖÜ=íÜÉ=áåíêçÇìÅíáçå=çÑ=åÉï=óÉ~ê=êçìåÇ=ÉåíÉêí~áåãÉåí=~åÇ=îáëáíçê=~ííê~ÅíáçåëK=kÉï=ÜáJíÉÅÜ=Ñ~ÅáäáíáÉë=ïçìäÇ=~äëç=ëíáãìä~íÉ=äçÅ~ä=áååçî~íáçå=áå=ÑáÉäÇë=ëìÅÜ=~ë=ÉäÉÅíêáÅ~ä=ÉåÖáåÉÉêáåÖI=ÅçãéìíáåÖ=~åÇ=äáÖÜíáåÖK===Promotion of Enterprise & Innovation

qÜÉ=j~ëíÉêéä~å=ïçìäÇ=~ëëáëí=ÖêÉ~íäó=íç=ÉåÜ~åÅÉ=ÄçíÜ=íÜÉ=éêçÑáäÉ=~åÇ=éÜóëáÅ~ä=ÉåîáêçåãÉåí=çÑ=íÜÉ=~êÉ~I=~ëëáëíáåÖ=íç=ÑçëíÉê=~=ÅìäíìêÉ=çÑ=ÉåíÉêéêáëÉ=~åÇ=áåîÉëíãÉåíK==_ó=Åçãé~êáëçå=ïáíÜ=~=ÇçJåçíÜáåÖ=ëÅÉå~êáçI=åÉï=ÜáÖÜ=î~äìÉJ~ÇÇÉÇ=ÄìëáåÉëëÉë=ïçìäÇ=ÄÉ=~ííê~ÅíÉÇ=áåíç=íÜÉ=~êÉ~I=íçÖÉíÜÉê=ïáíÜ=åÉï=êÉëáÇÉåíá~ä=ÅçããìåáíáÉë=~Åêçëë=íÜÉ=ëìÄJêÉÖáçå=Åçåí~áåáåÖ=óçìåÖ=~ëéáê~íáçå~ä=éêçÑÉëëáçå~äëK==qÜÉ=êÉîáí~äáëÉÇ=ìêÄ~å=ÉåîáêçåãÉåí=íçÖÉíÜÉê=ïáíÜ=íÜÉ=áãéêçîÉÇ=äçÅ~äI=å~íáçå~ä=



~åÇ=áåíÉêå~íáçå~ä=~ÅÅÉëëáÄáäáíó=çÑ=íÜÉ=~êÉ~=ïçìäÇ=éêçîáÇÉ=~=Åäáã~íÉ=íç=éêçãçíÉ=áååçî~íáçå=~åÇ=ÑçëíÉê=åÉï=çééçêíìåáíáÉëK==qÜÉ=çîÉê~ää=ÜáÖÜ=èì~äáíó=äáîáåÖ=~åÇ=ïçêâáåÖ=ÉåîáêçåãÉåí=ïçìäÇ=~äëç=éêçîáÇÉ=~å=~ééêçéêá~íÉ=ëÉííáåÖ=íç=ê~áëÉ=äçÅ~ä=~ëéáê~íáçåë=~åÇ=ëíáãìä~íÉ=ëÉÅçåÇ~êó=ÉåíÉêéêáëÉ=áå=äçÅ~ä=Ñáêãë=äççâáåÖ=íç=ëìééäó=çê=ïçêâ=ïáíÜ=íÜÉ=ê~åÖÉ=çÑ=åÉï=ÅçããÉêÅá~ä=çÅÅìéáÉêë=äçÅ~íÉÇ=çåJëáíÉK==Supporting Wider Regeneration Initiatives & Objectives

få=äáÖÜí=çÑ=íÜÉ=î~êáçìë=êÉÖÉåÉê~íáçå=ëíê~íÉÖáÉë=~åÇ=çÄàÉÅíáîÉë=~ë=áääìëíê~íÉÇ=éêÉîáçìëäóI=íÜÉ=ÇÉîÉäçéãÉåí=éêçéçë~äë=ïçìäÇ=áå=é~êíáÅìä~ê=~ëëáëí=áå=íÜÉ=êÉ~äáë~íáçå=çÑ=íÜÉ=ÑçääçïáåÖ=ÅçêÉ=çÄàÉÅíáîÉëW=

• �oÉÖÉåÉê~íÉ=íÜÉ=äçÅ~ä=~êÉ~=éêçîáÇáåÖ=ÇáêÉÅí=ÉãéäçóãÉåí=çééçêíìåáíáÉë=áå=~å=áÇÉåíáÑáÉÇ=~êÉ~=çÑ=åÉÉÇX=

• ��píáãìä~íÉ=~=ÇáîÉêëáÑáÅ~íáçå=çÑ=íÜÉ=ÉÅçåçãáÅ=Ä~ëÉ=îá~=íÜÉ=~ííê~Åíáçå=çÑ=åÉï=ëÉêîáÅÉ=ëÉÅíçê=ÄìëáåÉëëÉëI==~åÇ=íÜêçìÖÜ=áååçî~íáçå=áå=ëìééçêíáåÖ=áåÑçêã~íáçå=íÉÅÜåçäçÖóI=ÉäÉÅíêáÅ~ä=~åÇ=ÉåÖáåÉÉêáåÖ=íê~ÇÉëX=

• �pìééçêí=äçÅ~ä=ÉãéäçóÉêë=~åÇ=ëìééäó=ÅÜ~áåë=îá~=íÜÉ=áåíêçÇìÅíáçå=çÑ=ëáÖåáÑáÅ~åí=åÉï=ÅçããÉêÅá~ä=ÇÉîÉäçéãÉåíX

• �^ëëáëí=áå=íÜÉ=~ííê~Åíáçå=çÑ=ëíê~íÉÖáÅ=áåîÉëíãÉåí=~Åêçëë=íÜÉ=ïáÇÉê=~êÉ~I==Äó=éêçîáÇáåÖ=íÜÉ=Ñìää=ê~åÖÉ=çÑ=åÉÅÉëë~êó=ÅçãéäÉãÉåí~êó=ìëÉë=áåÅäìÇáåÖ=åÉï=ÜáÖÜ=èì~äáíó=ÜçìëáåÖI=~åÇ=ëìééçêíáåÖ=êÉí~áä=~åÇ=äÉáëìêÉ=Ñ~ÅáäáíáÉë=ÅäçëÉ=íç=íÜÉ=ÅçããÉêÅá~ä=ÅçêÉK=táíÜçìí=ëìÅÜ=~=ëìééçêíáîÉ=ÇÉîÉäçéãÉåí=ÅçåíÉñíI=íÜÉ=êÉ~äáë~íáçå=çÑ=ëìÅÜ=ïáÇÉê=áåîÉëíãÉåí=ã~ó=ÄÉ=ãçêÉ=ÇáÑÑáÅìäí=íç=~ÅÜáÉîÉK==

=qÜÉ=ÇÉîÉäçéãÉåí=éêçéçë~äë=Ü~îÉ=ÄÉÉå=Ñçêãìä~íÉÇ=áå=äáÖÜí=çÑ=íÜÉ=ëíê~íÉÖáÅ=êÉÖÉåÉê~íáçå=ÅçåíÉñí=áå=ïÜáÅÜ=íÜÉ=ëáíÉ=áë=äçÅ~íÉÇK==qÜÉ=éêçéçë~äë=ãÉÉí=Éëí~ÄäáëÜÉÇ=êÉÖÉåÉê~íáçå=ëíê~íÉÖáÉë=~åÇ=ïçìäÇ=ÅçåíêáÄìíÉ=ÖêÉ~íäó=íç=íÜÉ=êÉ~äáë~íáçå=çÑ=~=ê~åÖÉ=çÑ=ÅçêÉ=éçäáÅó=çÄàÉÅíáîÉëK===The Attraction of Inward Investment

qÜÉ=êÉ~äáë~íáçå=çÑ=íÜÉ=j~ëíÉêéä~å=ïçìäÇ=éä~ó=~=î~äì~ÄäÉ=êçäÉ=áå=íÜÉ=çîÉê~ää=~ííê~Åíáçå=çÑ=áåï~êÇ=áåîÉëíãÉåí=åçí=çåäó=ïáíÜáå=íÜÉ=ëáíÉ=áíëÉäÑI=Äìí=~äëç=~Åêçëë=íÜÉ=ïáÇÉê=_ä~Åâéççä=~åÇ=tÉëí=i~åÅ~ëÜáêÉ=~êÉ~K==qÜÉ=ã~êâÉíéä~ÅÉ=Ñçê=ëíê~íÉÖáÅ=áåîÉëíãÉåí=áë=ÉñíêÉãÉäó=ÅçãéÉíáíáîÉI=~åÇ=çåäó=íÜçëÉ=äçÅ~íáçåë=íÜ~í=Å~å=çÑÑÉê=~=ëìáí~ÄäÉ=Ä~ä~åÅÉ=ÄÉíïÉÉå=Ñáå~åÅá~ä=~åÇ=åçåJÑáå~åÅá~ä=ÅçåëáÇÉê~íáçåë=ïáää=ëìÅÅÉÉÇK====fí=áë=ÅäÉ~ê=íÜ~í=íÜÉ=~êÉ~=ïçìäÇ=ÄÉåÉÑáí=Ñêçã=ÅçãéêÉÜÉåëáîÉ=éÜóëáÅ~ä=êÉÖÉåÉê~íáçå=íçÖÉíÜÉê=ïáíÜ=áãéêçîÉÇ=íê~åëéçêí=áåÑê~ëíêìÅíìêÉK==qÜÉ=ÇÉîÉäçéãÉåí=çÑ=åÉï=ÜáÖÜ=èì~äáíó=ÅçããÉêÅá~ä=Ñäççêëé~ÅÉ=~í=ÅçãéÉíáíáîÉ=çÅÅìé~íáçå~ä=ÅçëíI=áå=é~êíáÅìä~ê=~Çà~ÅÉåí=íç=ãçÇÉêå=íê~åëéçêí=áåíÉêÅÜ~åÖÉ=Ñ~ÅáäáíáÉë=~í=_ä~Åâéççä=kçêíÜ=ïçìäÇ=~äëç=ÄÉ=çÑ=ÅêìÅá~ä=áãéçêí~åÅÉK===fí=áë=~äëç=íÜÉ=ïáÇÉê=ëÅçéÉ=çÑ=åÉï=ãçÇÉêå=êÉí~áäI=äÉáëìêÉ=~åÇ=ÉåíÉêí~áåãÉåí=Ñ~ÅáäáíáÉë=~ë=éêçéëÉÇ=ïáíÜáå=íÜÉ=j~ëíÉêéä~å=íÜ~í=ïçìäÇ=ÉåëìêÉ=íÜ~í=íÜÉ=çîÉê~ää=ÚçÑÑÉêÛ=Éå~ÄäÉë=íÜÉ=~êÉ~=íç=ÅçãéÉíÉ=ëìÅÅÉëëÑìääóK==qÜÉ=j~ëíÉêéä~å=éêçéçë~äëI=é~êíáÅìä~êäó=í~áäçêÉÇ=íçï~êÇë=íÜÉ=åÉÉÇë=çÑ=ãçÇÉêå=ÜçìëÉÜçäÇë=áå=íÉêãë=çÑ=~ééêçéêá~íÉ=ëìééçêíáåÖ=äÉáëìêÉI=äáÑÉëíóäÉ=~åÇ=êÉí~áä=Ñ~ÅáäáíáÉëI=ïçìäÇ=ÄÉ=çÑ=ÑìåÇ~ãÉåí~ä=áãéçêí~åÅÉ=íç=ÉåëìêÉ=íÜ~í=íÜÉ=äçÅ~íáçå=~äëç=ëÅçêÉë=ÜáÖÜäó=áå=íÉêãë=çÑ=Úèì~äáíó=çÑ=äáÑÉÛ=ÅçåëáÇÉê~íáçåëK===



Improving Labour Supply & Skills

dáîÉå=íÜÉ=ëÅ~äÉ=çÑ=íÜÉ=éêçéçëÉÇ=ÇÉîÉäçéãÉåíI=íÜÉ=j~ëíÉêéä~å=ÇÉîÉäçéãÉåí=ïçìäÇ=ÖÉåÉê~íÉ=ÖêÉ~íÉê=ÑäÉñáÄáäáíó=áå=íÉêãë=çÑ=ÄçíÜ=ä~Äçìê=ëìééäó=~åÇ=ëâáääë=çÑ=íÜÉ=åÉï=~åÇ=ÉñáëíáåÖ=ïçêâÑçêÅÉK==kÉï=ÅçããÉêÅá~ä=çÅÅìéáÉêëI=áå=é~êíáÅìä~ê=áå=ëÉÅíçêë=ëìÅÜ=~ë=äÉáëìêÉI=ÉåíÉêí~áåãÉåíI=ÉäÉÅíêçåáÅëI=Ñáå~åÅá~ä=~åÇ=éêçÑÉëëáçå~ä=ëÉêîáÅÉëI=ïÜç=ïçìäÇ=ÄÉ=~ííê~ÅíÉÇ=íç=íÜÉ=åÉï=ÜáÖÜ=èì~äáíó=çééçêíìåáíáÉëI=ïçìäÇ=~äëç=ëÉêîÉ=íç=Äêç~ÇÉå=íÜÉ=ëâáää=Ä~ëÉ=îá~=ÉãéäçóÉê=Ä~ëÉÇ=íê~áåáåÖ=ëÅÜÉãÉë=~åÇ=éçíÉåíá~ä=é~êíåÉêëÜáéë=ïáíÜ=äçÅ~ä=ÉÇìÅ~íáçå=éêçîáÇÉêë=~åÇ=Åçããìåáíó=çêÖ~åáë~íáçåëI=íç=ÉåëìêÉ=íÜ~í=íÜÉ=åÉï=ÉÅçåçãáÅ=çééçêíìåáíáÉë=éêçîáÇÉÇ=~êÉ=~ÅÅÉëëáÄäÉ=íç=ÉñáëíáåÖ=ãÉãÄÉêë=çÑ=íÜÉ=Åçããìåáíó=ïÜç=ã~ó=êÉèìáêÉ=êÉJëâáääáåÖ=íç=~ÅÅÉëë=íÜÉ=çééçêíìåáíáÉëK=qÜáë=ÉäÉãÉåí=áë=ÇáëÅìëëÉÇ=áå=ÑìêíÜÉê=ÇÉí~áä=ìåÇÉê=mçäáÅó=qÜÉãÉ=jmNW=pâáääë=C=qê~áåáåÖK==

=

få=~ÇÇáíáçåI=íÜÉ=ÅêÉ~íáçå=çÑ=~=ÚÅìäíìêÉ=çÑ=èì~äáíóÛ=ïáíÜáå=íÜÉ=äçÅ~ä=Üçëéáí~äáíó=~åÇ=íçìêáëã=ã~êâÉí=ïáää=ÇÉäáîÉê=~=ëíÉéJÅÜ~åÖÉ=áå=ëâáääë=ÇÉîÉäçéãÉåíI=ïáíÜ=åÉï=~ííê~Åíáçåë=~åÇ=Ñ~ÅáäáíáÉë=Ä~ëÉÇ=ìéçå=~=ÜáÖÜäó=ëâáääÉÇ=èì~äáíó=ä~Äçìê=ÑçêÅÉK=qÜáë=ïáää=ëíáãìä~íÉ=ïáÇÉê=ÉãéäçóÉêë=íç=é~êíáÅáé~íÉ=áå=íê~áåáåÖ=áåáíá~íáîÉë=~Åêçëë=íÜÉ=êÉëçêíK=====



5. strategic objectives INTRODUCTION

få=çêÇÉê=íç=ÉåëìêÉ=íÜ~í=íÜÉ=ëçÅáçJÉÅçåçãáÅ=ÄÉåÉÑáíë=ÇÉäáîÉêÉÇ=íÜêçìÖÜ=íÜÉ=j~ëíÉêéä~å=Å~å=ÄÉ=Ñìääó=êÉ~äáëÉÇ=~åÇ=ã~ÇÉ=~ÅÅÉëëáÄäÉ=íç=äçÅ~ä=ÅçããìåáíáÉëI=~å=çîÉê~ää=oÉÖÉåÉê~íáçå=píê~íÉÖó=Ü~ë=ÄÉÉå=éêÉé~êÉÇ=íç=~ÅÅçãé~åó=íÜÉ=éÜóëáÅ~ä=ëáíÉ=ã~ëíÉêéä~ååáåÖ=ÉñÉêÅáëÉ=K=qÜÉ=ëíê~íÉÖó=áåÅçêéçê~íÉë=~=ëÉêáÉë=çÑ=ëÉé~ê~íÉ=ÚéçäáÅó=íÜÉãÉëÛI=ÅçîÉêáåÖ=íÜÉ=ÑçääçïáåÖ=íçéáÅëW=

• Theme One (MP1): Skills, Training & Labour Force Capacity K=qç=ã~ñáãáëÉ=íÜÉ=çééçêíìåáíáÉë=íç=ÇÉäáîÉê=åÉï=~åÇ=áãéêçîÉÇ=ëâáääë=~åÇ=íê~áåáåÖ=áåáíá~íáîÉëI=íç=ÉåëìêÉ=íÜ~í=åÉï=ÉãéäçóãÉåí=çééçêíìåáíáÉëI=é~êíáÅìä~êäó=áå=íÜÉ=äÉáëìêÉ=~åÇ=Üçëéáí~äáíó=ëÉÅíçêëI=~êÉ=~ÅÅÉëëáÄäÉ=íç=íÜÉ=äçÅ~ä=ïçêâÑçêÅÉX=

• Theme Two (MP2): Quality Assurance.=qç=ÇÉîÉäçé=~=ÚÅìäíìêÉ=çÑ=èì~äáíóÛ=áå=íÜÉ=äçÅ~ä=íçìêáëã=ëÉÅíçêX=

• Theme Three (MP3): Hospitality Business SupportK=qç=ëéÉÅáÑáÅ~ääó=~ëëáëí=íÜÉ=äçÅ~ä=Üçëéáí~äáíó=~åÇ=~ÅÅçããçÇ~íáçå=ëÉÅíçêX=

• Theme Four (MP4): Business Support, Innovation & Diversification.=qç=í~âÉ=~Çî~åí~ÖÉ=çÑ=åÉï=çééçêíìåáíáÉë=éêÉëÉåíÉÇ=Äó=íÜÉ=j~ëíÉêéä~å=áå=íÉêãë=çÑ=ïáÇÉê=ÄìëáåÉëë=ëìééçêí=~åÇ=íÜÉ=ÇáîÉêëáÑáÅ~íáçå=çÑ=íÜÉ=ÉñáëíáåÖ=ÉÅçåçãáÅ=Ä~ëÉX=

• Theme Five (MP5): Supplier Networks.=qç=ÉåëìêÉ=íÜ~í=äçÅ~ä=ëìééäáÉêë=Å~å=í~âÉ=Ñìää=~Çî~åí~ÖÉ=çÑ=íÜÉ=Éåîáë~ÖÉÇ=éÜóëáÅ~ä=~åÇ=ÉÅçåçãáÅ=ÖêçïíÜX=

• Theme Six (MP6): Climate for Investment.=`äáã~íÉ=Ñçê=fåîÉëíãÉåíK=qç=ÉåëìêÉ=íÜ~í=~=ëìáí~ÄäÉ=éÜóëáÅ~ä=ÉåîáêçåãÉåí=Éñáëíë=íç=ÑçëíÉê=áåîÉëíãÉåí=ïáíÜáå=íÜÉ=j~ëíÉêéä~å=~åÇ=~Åêçëë=íÜÉ=ïáÇÉê=_ä~Åâéççä=~êÉ~==

=Regeneration Strategy Themes: Relationships

==b~ÅÜ=íÜÉãÉ=áë=áåíêçÇìÅÉÇ=áå=ãçêÉ=ÇÉí~áä=çîÉê=íÜÉ=ÑçääçïáåÖ=ÅÜ~éíÉêëK=



training & labour force

SKILLS, TRAINING & LABOUR FORCE STRATEGY OVERVIEW

qÜáë=ÉäÉãÉåí=çÑ=íÜÉ=ëíê~íÉÖó=~áãë=íç=ÄêáåÖ=~Äçìí=~=ã~àçê=íê~åëÑçêã~íáçå=áå=íÜÉ=ê~åÖÉ=~åÇ=èì~äáíó=çÑ=ëâáääÉÇ=ä~Äçìê=~î~áä~ÄäÉ=íç=ëìééçêí=íÜÉ=ÖêçïíÜ=~åÇ=Éñé~åëáçå=çÑ=íÜÉ=ÄìëáåÉëë=Ä~ëÉ=áå=_ä~ÅâéççäK===qÜÉ=ëíê~íÉÖó=ëÉÉâë=íç=äáåâ=íÜÉ=íê~åëÑçêã~íáçå=çÑ=íÜÉ=êÉëçêí=ïáíÜ=ëâáääë=~åÇ=íê~áåáåÖ=çééçêíìåáíáÉëI=áå=é~êíáÅìä~ê=áå=êÉä~íáçå=íç=âÉó=~êÉ~ë=çÑ=ÜáÖÜ=ìåÉãéäçóãÉåí=íÜ~í=Éñáëí=ïáíÜáå=~åÇ=~Çà~ÅÉåí=íç=íÜÉ=j~ëíÉêéä~å=~êÉ~K===j~àçê=ÉãéäçóãÉåí=ÖêçïíÜ=ïáää=çÅÅìê=~ë=~=ÇáêÉÅí=êÉëìäí=çÑ=íÜÉ=j~ëíÉêéä~å=ÇÉîÉäçéãÉåí=éêçéçë~äë=ïáíÜáå=íÜÉ=äçÅ~ä=ëÉêîáÅÉ=ëÉÅíçêëI=é~êíáÅìä~êäó=ÄìëáåÉëëI=ÜçíÉäë=~åÇ=êÉëí~ìê~åíëI=ïÜçäÉë~äÉ=~åÇ=êÉí~áä=íê~ÇÉK=

Skills & Training Context

qÜÉ=Å~é~Åáíó=çÑ=íÜÉ=äçÅ~ä=ä~Äçìê=ÑçêÅÉ=íç=ãÉÉí=ÑìíìêÉ=ÇÉã~åÇ=ïáää=ÄÉ=~=ÅêìÅá~ä=ÅçåëáÇÉê~íáçåI=~åÇ=ãìëí=ÄÉ=ÅçåëáÇÉêÉÇ=áå=äáÖÜí=çÑ=ÅìêêÉåí=ïÉ~âåÉëëÉë=áå=íÜÉ=ä~Äçìê=ã~êâÉíK==^=êÉÅÉåí=~å~äóëáë=çÑ=ä~Äçìê=ã~êâÉí=ëâáääë=EcìíìêÉ=pâáääë=çÑ=íÜÉ=cóäÇÉ=`ç~ëíI=NVVVF=êÉîÉ~äë=íÜ~í=~í=íÜÉ=íáãÉ=çÑ=íÜÉ=êÉëÉ~êÅÜ=NPB=çÑ=ÉãéäçóÉêë=êÉéçêíÉÇ=ëâáää=ëÜçêí~ÖÉë=~åÇ=NTB=Ü~êÇ=íç=Ñáää=î~Å~åÅáÉëK=pâáääë=ëÜçêí~ÖÉë=ïÉêÉ=ãçëí=Åçããçå=áå=ã~åìÑ~ÅíìêáåÖI=íê~åëéçêí=~åÇ=ÅçããìåáÅ~íáçåëI=ïÜáäëí=Ü~êÇ=íç=Ñáää=î~Å~åÅáÉë=ïÉêÉ=Åçããçå=Ñçê=ë~äÉë=çÅÅìé~íáçåëI=ëâáääÉÇ=ÅçåëíêìÅíáçå=ïçêâÉêë=~åÇ=çíÜÉê=ëâáääÉÇ=íê~ÇÉëK==få=íÉêãë=çÑ=íÜÉ=Üçëéáí~äáíó=ëÉÅíçêI=êÉÅçêÇÉÇ=ä~ÄçìêLëâáää=ëÜçêí~ÖÉë=áåÅäìÇÉÇ=íÜÉ=ÑçääçïáåÖ=ÉãéäçóÉÉ=ÖêçìéëW=

• råëâáääÉÇ=ÄÉÇêççãLÅäÉ~åáåÖ=ëí~ÑÑ=áå=Å~íÉêáåÖX=

• dÉåÉê~ä=äçï=~åÇ=ìåëâáääÉÇ=ëí~ÑÑX=

• cáå~åÅá~ä=ëìééçêí=éêçÑÉëëáçå~äëX=

• pâáääÉÇ=ÅÜÉÑëK==tÜáäëí=áí=áë=~éé~êÉåí=íÜ~í=ëçãÉ=ÉãéäçóÉêë=ìëÉ=~=ê~åÖÉ=çÑ=~ééêç~ÅÜÉë=íç=ãÉÉí=ëâáääë=~åÇ=ä~Äçìê=ëÜçêí~ÖÉë=ëìÅÜ=~ë=áåÅêÉ~ëÉÇ=é~óI=ÉåÇ=çÑ=ëÉ~ëçå=Äçåìë=é~óãÉåíëI=êÉÅêìáíáåÖ=çäÇÉê=ïçêâÉêëL=íÜÉ=ìåÉãéäçóÉÇI=ìëáåÖ=íÉêã=íáãÉ=ïçêâáåÖ=Ñçê=ãçíÜÉêë=~åÇ=àçÄ=ëÜ~êáåÖI=ã~åó=çíÜÉê=ÉãéäçóÉêë=çÑÑÉê=äáííäÉ=áå=íÜÉ=ï~ó=çÑ=áåÅÉåíáîÉë=~åÇ=Çç=åçí=~ÅíáîÉäó=é~êíáÅáé~íÉ=áå=ä~Äçìê=ÑçêÅÉ=íê~áåáåÖK===qÜÉ=çééçêíìåáíáÉë=íç=ÉåÜ~åÅÉ=~åÇ=ÉñíÉåÇ=ëâáääë=~åÇ=íê~áåáåÖ=áå=íÜÉ=~êÉ~=ïáää=ÄÉ=áåÑäìÉåÅÉÇ=Äó=~=åìãÄÉê=çÑ=Ñ~ÅíçêëI=áåÅäìÇáåÖW=

• Personal barriers to learningW=áåÅäìÇáåÖ=íáãÉ=Åçåëíê~áåíëI=ÅÜáäÇÅ~êÉ=~åÇ=ÅçëíK=fí=áë=~äëç=~éé~êÉåí=íÜ~í=~ééêçéêá~íÉ=ÖìáÇ~åÅÉ=~åÇ=ëáÖåéçëíáåÖ=áë=

6. theme MP1: skills,



~å=áëëìÉ=íç=ÇáêÉÅí=íÜçëÉ=íÜ~í=~êÉ=ïáääáåÖ=íç=äÉ~êå=íçï~êÇë=íÜÉ=êáÖÜí=éêçîáÇÉêK=

• Barriers to work based learning:=áåÅäìÇáåÖ=Åçëí=çÑ=íê~áåáåÖ=~åÇ=íÜÉ=ÇáÑÑáÅìäíó=çÑ=~ääçïáåÖ=íáãÉ=çÑÑ=íç=~ííÉåÇ=ÅçìêëÉëK=^ï~êÉåÉëë=çÑ=íê~áåáåÖ=~åÇ=ÇÉîÉäçéãÉåí=áåáíá~íáîÉë=áë=~äëç=äçïK=

• Employer reluctance to participateK=aìÉ=íç=íÜÉ=ÑäìáÇ=å~íìêÉ=çÑ=ëÉ~ëçå~ä=ÉãéäçóãÉåíI=ÉãéäçóÉêë=~êÉ=ëçãÉïÜ~í=êÉäìÅí~åí=íç=áåîÉëí=áå=ëí~ÑÑ=íê~áåáåÖ=~ë=ÉãéäçóÉÉë=íÉåÇ=íç=ãçîÉ=Ñêçã=àçÄ=íç=àçÄ=ÑêÉèìÉåíäóK=qÜáë=ÅìäíìêÉ=çÑ=ÅÜ~åÖÉ=åÉÉÇë=íç=ÄÉ=~ÇÇêÉëëÉÇ=íç=ÄêáåÖ=ëí~Äáäáíó=íç=íÜÉ=ä~Äçìê=ã~êâÉíK=^Åíáçå=åÉÉÇë=íç=ÄÉ=í~âÉå=íç=áåÑçêã=~åÇ=áåîçäîÉ=ÉãéäçóÉêë=áå=~ééêÉåíáÅÉëÜáéë=EëìÅÜ=~ë=íÜÉ=jçÇÉêå=^ééêÉåíáÅÉëÜáé=ëÅÜÉãÉ=~ÇîçÅ~íÉÇ=Äó=íÜÉ=iÉ~êåáåÖ=C=pâáääë=`çìåÅáäF=~åÇ=çíÜÉê=íê~áåáåÖ=~åÇ=ÇÉîÉäçéãÉåí=áåáíá~íáîÉëK=qÜÉ=áãéçêí~åÅÉ=çÑ=ïçêâ=Ä~ëÉÇ=íê~áåáåÖ=~åÇ=ëâáää=ÇÉîÉäçéãÉåí=~äëç=Ü~ë=íç=ÄÉ=éêçãçíÉÇ=íç=ÉãéäçóÉêë=~ë=ã~ñáãáëáåÖ=ÄìëáåÉëë=ÅçãéÉíáíáîÉåÉëë=~åÇ=áãéêçîáåÖ=éêçÑáí~ÄáäáíóK=

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• Strand MP1A: Hospitality Training: Image and Profile.=qÜÉ=Üçëéáí~äáíó=ëÉÅíçê=E~åÇ=ëéÉÅáÑáÅ=ëìÄJëÉÅíçêë=ïáíÜáå=áí=ëìÅÜ=~ë=Å~íÉêáåÖF=áå=é~êíáÅìä~ê=ëìÑÑÉêë=Ñêçã=~=åÉÖ~íáîÉ=áã~ÖÉ=~åÇ=áí=áë=ÅäÉ~ê=íÜ~í=ÅÉêí~áå=íê~áåáåÖ=~åÇ=Å~êÉÉê=ÇÉëíáå~íáçåë=åÉÉÇ=íç=ÄÉ=ÚëçäÇÛ=íç=éçíÉåíá~ä=êÉÅêìáíë=~ë=ÅêÉÇáÄäÉ=~åÇ=ïçêíÜïÜáäÉ=çéíáçåëK=cìêíÜÉêãçêÉI=áëëìÉë=çÑ=äçï=é~ó=~åÇ=íê~Çáíáçå~ä=ïçêâáåÖ=éê~ÅíáÅÉë=ïáíÜáå=íÜÉ=ëÉÅíçê=ãìëí=ÄÉ=~ÇÇêÉëëÉÇI=íÜêçìÖÜ=ïçêâáåÖ=ÇáêÉÅíäó=ïáíÜ=ÉãéäçóÉê=Öêçìéë=íç=éêçãçíÉ=ÜáÖÜ=èì~äáíó=ëÉêîáÅÉ=~ë=~=êçìíÉ=íç=~ÅÜáÉîÉ=áãéêçîÉÇ=éêçÑáí~ÄáäáíóK=^=ÅçåíáåìÉÇ=ÑçÅìë=çå=äçï=é~ó=~åÇ=äáãáíÉÇ=ÉãéäçóÉÉ=ÄÉåÉÑáíë=ïáää=åçí=~ÅÜáÉîÉ=íÜÉ=ëíÉéJÅÜ~åÖÉ=êÉèìáêÉÇ=íç=íê~åëÑçêã=íÜÉ=èì~äáíó=~åÇ=èì~åíìã=çÑ=íÜÉ=äçÅ~ä=ä~Äçìê=ÑçêÅÉK=

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• Strand MP1B: Better coordination / information.=bÑÑçêíë=ãìëí=ÄÉ=ã~ÇÉ=íç=ÅççêÇáå~íÉ=áåÑçêã~íáçå=~åÇ=áåíÉääáÖÉåÅÉ=çå=ÉãéäçóãÉåí=~åÇ=íê~áåáåÖ=çééçêíìåáíáÉë=~Åêçëë=_ä~ÅâéççäK=qÜÉ=éêçîáëáçå=çÑ=êÉÅçÖåáë~ÄäÉ=~åÇ=Äê~åÇÉÇ=~ÅÅÉëë=éçáåíë=~Åêçëë=íÜÉ=~êÉ~=íç=~ää=Öêçìéë=E~Çìäí=~åÇ=óçìíÜF=íç=éêçîáÇÉ=áåÑçêã~íáçå=çå=~ää=ëçìêÅÉë=çÑ=íê~áåáåÖI=ãÉåíçêáåÖI=çìíêÉ~ÅÜ=~åÇ=àçÄ=áåÑçêã~íáçåK=j~ñáãìã=ìëÉ=ãìëí=ÄÉ=ã~ÇÉ=çÑ=ÉñáëíáåÖ=çìíêÉ~ÅÜ=ÅÉåíêÉë=ëìÅÜ=~ë=íÜçëÉ=éêçîáÇÉÇ=Äó=íÜÉ=_ä~Åâéççä=~åÇ=cóäÇÉ=`çääÉÖÉ=íç=~ÅÜáÉîÉ=íÜáëI=éêçîáÇáåÖ=~å=Éåíêó=éçáåí=ïáíÜáå=äçÅ~ä=ÅçããìåáíáÉë=íç=~ÇîÉêíáëÉ=~åÇ=éêçãçíÉ=íê~áåáåÖ=çééçêíìåáíáÉë=áå=íÜÉ=ëÉÅíçêK=fí=ïáää=ÜçïÉîÉê=êÉèìáêÉ=~=ÅÜ~åÖÉ=áå=~ééêç~ÅÜ=~ë=~í=éêÉëÉåí=íÜÉêÉ=~êÉ=ïÉ~â=äáåâ~ÖÉë=ÄÉíïÉÉå=íÜçëÉ=éêçîáÇÉêë=í~êÖÉíáåÖ=íÜÉ=NPJNV=~ÖÉë=Öêçìéë=~åÇ=



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• Strand MP1C: Specialist Hospitality Industry Employer Training. ^=ëéÉÅá~äáëí=ÄìëáåÉëë=ëìééçêí=éêçîáëáçå=ëÜçìäÇ=ÄÉ=ëÉí=ìé=íç=éêçîáÇÉ=íê~áåáåÖ=íç=ÉãéäçóÉêë=ÅçJçêÇáå~íÉÇ=íÜêçìÖÜ=_ìëáåÉëë=iáåâI=`Ü~ãÄÉê=çÑ=`çããÉêÅÉ=~åÇ=íÜÉ=`ÉåíêÉ=çÑ=qçìêáëã=bñÅÉääÉåÅÉ=~í=_ä~Åâéççä=~åÇ=cäóÇÉ=`çääÉÖÉK j~å~ÖÉêá~ä=íê~áåáåÖ=åÉÉÇë=íç=ÄÉ=éêçîáÇÉÇ=Äó=ÇÉÇáÅ~íÉÇ=íçìêáëã=~ÇîáëÉêëI=áå=êÉëéÉÅí=íç=ã~êâÉíáåÖI=Ñáå~åÅÉI=ëìééäó=ÅÜ~áåI=f`qI=áí=áë=áãéçêí~åí=íç=áåíêçÇìÅÉ=ÑäÉñáÄäÉ=íê~áåáåÖ=ÅçìêëÉë=áå=~=î~êáÉíó=çÑ=ÇáÑÑÉêÉåí=ãÉÇá~ëI=Ñêçã=ëÜçêí=ÅçìêëÉëI=çå=íÜÉ=àçÄ=íê~áåáåÖI=íç=ïÉÄ=Ä~ëÉÇ=ÅçìêëÉëI=íç=Éå~ÄäÉ=É~ëó=~ÅÅÉëë=~åÇ=ÉåÅçìê~ÖÉ=Ñìää=é~êíáÅáé~íáçåK===fí=áë=áãéçêí~åí=íç=ÅçåëáÇÉê=~ééêç~ÅÜÉë=íç=íê~áåáåÖ=áå=äáÖÜí=çÑ=íÜÉ=áåíÉåëÉ=ÅçãéÉíáíáîÉ=å~íìêÉ=çÑ=íÜÉ=áåÇìëíêóI=~åÇ=íÜÉêÉÑçêÉ=åÉíïçêâáåÖ=ïçêâëÜçéë=Çç=åçí=~äï~óë=éêçîáÇÉ=íÜÉ=ãçëí=~ééêçéêá~íÉ=ÉåîáêçåãÉåí=Ñçê=âåçïäÉÇÖÉ=ÉñÅÜ~åÖÉK=^äíÉêå~íáîÉ=áÇÉ~ë=Ü~îÉ=íç=ÄÉ=áãéäÉãÉåíÉÇ=ïÜáÅÜ=Å~å=ìéëâáää=ÄìëáåÉëë=ã~å~ÖÉêë=ïÜáäëí=äÉ~êåáåÖ=~åÇ=ëÜ~êáåÖ=Ñêçã=çíÜÉêëK=

• Strand MP1D: Tourism Centre of ExcellenceK=qÜÉêÉ=áë=ïáÇÉëéêÉ~Ç=ëìééçêí=Ñçê=íÜÉ=Éëí~ÄäáëÜãÉåí=çÑ=~=ïçêäÇ=Åä~ëëJå~íáçå~ääó=ã~êâÉíÉÇ=Ó=éÜóëáÅ~ä=íê~áåáåÖ=Ñ~Åáäáíó=Ñçê=íÜÉ=Üçëéáí~äáíó=áåÇìëíêó=Å~éáí~äáëáåÖ=çå=íÜÉ=ìåáèìÉ=_ä~Åâéççä=Äê~åÇK=qÜÉ=ÅìêêÉåí=áåáíá~íáîÉ=äÉÇ=Äó=íÜÉ=pÅÜççä=çÑ=qçìêáëãI=iÉáëìêÉ=~åÇ=eçëéáí~äáíó=~í=_ä~Åâéççä=C=cóäÇÉ=`çääÉÖÉ=íç=ÇÉîÉäçé=~=qçìêáëã=`ÉåíêÉ=çÑ=bñÅÉääÉåÅÉ=áå=_ä~ÅâéççäI=áåÅäìÇáåÖ=~=eçíÉä=qê~áåáåÖ=^Å~ÇÉãó=~í=íÜÉ=`~êçìëÉä=eçíÉä=çå=pçìíÜ=mêçãÉå~ÇÉ=éêçîáÇÉë=~=âÉó=çééçêíìåáíó=íç=ÅêÉ~íÉ=~=ÑçÅ~ä=éçáåí=Ñçê=íÜÉ=ëíêÉåÖíÜÉåáåÖ=çÑ=íÜÉ=ëÉÅíçê=~åÇ=ïçìäÇ=ëÉêîÉ=~ë=~=ã~àçê=Å~í~äóëí=áå=íÜÉ=çîÉê~ää=ÉÑÑçêíë=íç=ÉåëìêÉ=íÜ~í=_ä~Åâéççä=áë=~ëëçÅá~íÉÇ=ïáíÜ=èì~äáíó=áå=éêçÇìÅí=~åÇ=áå=íê~áåáåÖ=Eëìëí~áåáåÖ=~=èì~äáíó=éêçÇìÅí=Ñçê=íÜÉ=ÑìíìêÉFK=`äçëÉ=é~êíåÉêëÜáéë=ïáíÜ=äçÅ~ä=ÉãéäçóÉêë=ïçìäÇ=ÉåÅçìê~ÖÉ=ïçêâ=éä~ÅÉãÉåíëI=áåÅêÉ~ëÉ=íÜÉ=ìëÉ=çÑ=ëâáääÉÇ=ëí~ÑÑ=~åÇ=ÉåÖÉåÇÉê=~=ÅìäíìêÉ=çÑ=äÉ~êåáåÖK=lìí=çÑ=ëÉ~ëçå=íê~áåáåÖ=ïçìäÇ=ÄÉÅçãÉ=~å=~ÅÅÉéí~ÄäÉ=~åÇ=ÇÉäáîÉê~ÄäÉ=ÑÉ~íìêÉ=çÑ=íÜÉ=ëÉÅíçê=ëìééçêí=çÑÑÉêK=^ë=íÜÉ=äçÅ~ä=Üçëéáí~äáíó=áåÇìëíêó=áë=íê~åëÑçêãÉÇ=áåíç=~=èì~äáíó=ÇêáîÉå=ÉÅçåçãáÅ=ëÉÅíçêI=ÑìêíÜÉê=çééçêíìåáíáÉë=íç=Éñé~åÇ=íÜáë=áåáíá~íáîÉ=áå=é~êíáÅìä~ê=áå=ÅäçëÉ=~ëëçÅá~íáçå=ïáíÜ=ã~àçê=åÉï=êÉëçêíJÜçíÉä=çÅÅìéáÉêë=ëÜçìäÇ=ÄÉ=áÇÉåíáÑáÉÇ=~åÇ=éêçãçíÉÇK=

• Strand MP1E: Hospitality Employers GroupK=tçêâáåÖ=ÅäçëÉäó=ïáíÜ=ÉãéäçóÉêë=íç=ÑçÅìë=çå=~Åíì~ä=àçÄë=åçí=ÚàçÄ=çééçêíìåáíáÉëÛI=íê~áåáåÖ=~åÇ=ÄìëáåÉëë=ëìééçêí=åÉÉÇëI=ïçìäÇ=~ëëáëí=íç=ÉåëìêÉ=íÜ~í=ÉÅçåçãáÅ=ïÉ~âåÉëëÉë=ïáíÜáå=íÜÉ=ëÉÅíçê=ÅçìäÇ=ÄÉ=~ÇÇêÉëëÉÇK=^ÇîçÅ~íáåÖ=íÜÉ=ÄÉåÉÑáíë=çÑ=ïçêâJÄ~ëÉÇ=íê~áåáåÖ=áåÅäìÇáåÖ=~ééêÉåíáÅÉëÜáéë=ëÜçìäÇ=~äëç=ÄÉ=~=âÉó=ÉäÉãÉåíK=^í=éêÉëÉåí=~å=ÉãéäçóÉêë=Öêçìé=áë=ÅìêêÉåíäó=ÅçJçêÇáå~íÉÇ=Äó=_ä~Åâéççä=~åÇ=cäóÇÉ=`çääÉÖÉ=íç=~ÇÇêÉëë=íÜÉëÉ=áëëìÉëI=~åÇ=_ä~Åâéççä=_çêçìÖÜ=`çìåÅáä=~êÉ=ÇáêÉÅíáåÖ=~å=bpc=ÑìåÇáåÖ=áåáíá~íáîÉ=Å~ääÉÇ=ÚeçíÉäáÉêë=áåíç=qê~áåáåÖÛ=íç=ÇÉîÉäçé=ÑìêíÜÉê=êÉä~íáçåëÜáéë=áå=íÜáë=~êÉ~K==

få=~ÇÇáíáçåI=ÉåÖ~ÖáåÖ=ÉãéäçóÉêë=~åÇ=äáåâáåÖ=êÉ~ä=çééçêíìåáíáÉë=ïáíÜ=Öêçìéë=çÑ=äçåÖ=íÉêã=ìåÉãéäçóÉÇ=ëìééçêíÉÇ=ïáíÜ=ÄÉëéçâÉ=àçÄ=ëéÉÅáÑáÅ=íê~áåáåÖ=Ü~ë=~äêÉ~Çó=ïçêâÉÇ=ïÉää=áå=çíÜÉê=~êÉ~ë=~Åêçëë=íÜÉ=kçêíÜ=tÉëí=~åÇ=áë=~å=áåáíá~íáîÉ=ÅìêêÉåíäó=ÄÉáåÖ=áåíêçÇìÅÉÇ=Äó=_ä~Åâéççä=gçÄ=`ÉåíêÉ=mäìë=íÜêçìÖÜ=áíë=Úeçëéáí~äáíó=tçêâëÛ=éêçÖê~ããÉK=^=êÉåÉïÉÇ=ÉÑÑçêí=íç=ÉåÖ~ÖÉ=åÉï=ÉãéäçóÉêë=~åÇ=ÉñíÉåÇ=íÜáë=~ééêç~ÅÜ=ìëáåÖ=íÜÉ=qçìêáëã=



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• Strand MP1F: Training Focus on QualityK=qÜêçìÖÜ=íÜÉ=~Åíáçåë=çÑ=äçÅ~ä=íê~áåáåÖ=éêçîáÇÉêë=~åÇ=ÉãéäçóÉêëI=èì~äáíóJçÑJëÉêîáÅÉ=íê~áåáåÖ=ãìëí=ÄÉ=ÉåÅçìê~ÖÉÇ=~åÇ=ÇÉäáîÉêÉÇI=ÅçJçêÇáå~íÉÇ=Äó=íÜÉ=qçìêáëã=_ìêÉ~ì=~åÇ=íÜÉ=`ÉåíêÉ=Ñçê=bñÅÉääÉåÅÉK=qÜáë=ïáää=åÉÉÇ=íç=ÅçîÉê=~ää=ëÉêîáÅÉ=áåÇìëíêáÉë=íÜêçìÖÜ=ïÜáÅÜ=îáëáíçêë=íç=íÜÉ=êÉëçêí=áåíÉê~Åí=ïáíÜ=äçÅ~ä=ÉãéäçóÉÉëI=áåÅäìÇáåÖ=êÉí~áäI=íê~åëéçêíI=Üçëéáí~äáíó=~åÇ=ÉåíÉêí~áåãÉåí=ëÉÅíçêëK=fí=ïáää=~äëç=áåÅçêéçê~íÉ=ëéÉÅáÑáÅ=áåáíá~íáîÉë=ëìÅÜ=~ë=íÜÉ=Éëí~ÄäáëÜãÉåí=çÑ=Úqçìêáëã=^ãÄ~ëë~ÇçêëÛ=ïÜç=ïçìäÇ=~Åí=áå=âÉó=ÅìëíçãÉê=ëÉêîáÅÉ=êçäÉë=íÜêçìÖÜçìí=íÜÉ=êÉëçêíK=

=Gaming & Entertainment Sector

^ë=áääìëíê~íÉÇ=áå=`Ü~éíÉê=Q=çÑ=íÜáë=ÇçÅìãÉåíI=íÜÉ=áåíêçÇìÅíáçå=çÑ=ã~àçê=Ö~ãáåÖ=~ííê~Åíáçåë=ïáíÜáå=íÜÉ=êÉëçêíÛë=ÅçêÉ=ïáää=Ü~îÉ=~=ÅçåëáÇÉê~ÄäÉ=áãé~Åí=ìéçå=íÜÉ=äçÅ~ä=ä~Äçìê=ã~êâÉíI=áå=íÉêãë=çÑ=íÜÉ=ëÅ~äÉ=~åÇ=ê~åÖÉ=çÑ=åÉï=àçÄ=çééçêíìåáíáÉëK==Measures and Actions

• Strand MP1G: Gaming Specific training and business support.=fí=ïáää=ÄÉ=îáí~ä=íç=ÉåëìêÉ=íÜ~í=íê~áåáåÖ=éêçÖê~ããÉë=~êÉ=Éëí~ÄäáëÜÉÇ=ïÉää=áå=~Çî~åÅÉ=çÑ=íÜÉ=Éëí~ÄäáëÜãÉåí=çÑ=ã~àçê=Ö~ãáåÖ=Å~ëáåç=Ñ~ÅáäáíáÉë=ïáíÜáå=íÜÉ=êÉëçêíK=få=çêÇÉê=íç=ã~ñáãáëÉ=íÜÉ=áãé~Åí=çÑ=åÉï=îáëáíçê=~ííê~Åíáçåë=çå=íÜÉ=äçÅ~ä=ÉÅçåçãó=äçÅ~ä=éêçîáÇÉêë=ãìëí=ÖÉ~ê=ìé=íç=íÜÉ=ÅÜ~ääÉåÖÉ=çÑ=éêçîáÇáåÖ=êÉäÉî~åí=ëÉÅíçê=ëéÉÅáÑáÅ=ÄìëáåÉëë=ëìééçêí=~åÇ=íê~áåáåÖK=qÜÉêÉ=áë=ÅäÉ~ê=ÉîáÇÉåÅÉ=íÜ~í=íÜáë=áë=ëí~êíáåÖ=íç=Ü~ééÉå=ïáíÜ=_ä~Åâéççä=~åÇ=cóäÇÉ=`çääÉÖÉ=Ü~îáåÖ=ëí~êíÉÇ=íç=~ëëÉëë=íÜÉ=ëâáääë=êÉèìáêÉãÉåíë=çÑ=íÜÉ=`~ëáåç=áåÇìëíêóK=qÜÉ=âÉó=ÜÉêÉ=áë=íÜ~í=íÜÉ=êÉèìáêÉãÉåíë=~êÉ=Äêç~Ç=~åÇ=áåÅäìÇÉ=ÚÉåíêó=äÉîÉäÛ=~åÇ=ÚÜáÖÜ=î~äìÉÛ=äÉîÉä=ëâáääëK=qÜÉ=çééçêíìåáíáÉë=íç=íê~áå=~åÇ=êÉí~áå=ëâáääÉÇ=ä~Äçìê=~åÇ=í~êÖÉí=ÚàçÄ=êÉ~ÇáåÉëëÛ=éêçÖê~ããÉë=Ñçê=íÜÉ=ÚëÉ~ëçå~ääó=áå~ÅíáîÉÛK=bñéÉêáÉåÅÉ=áå=^íä~åíáÅ=`áíó=áåÇáÅ~íÉë=íÜ~í=ÉãéäçóãÉåí=çééçêíìåáíáÉë=~êÉ=ÇÉäáîÉêÉÇ=~Åêçëë=~=ïáÇÉ=ê~åÖÉ=çÑ=~ÅíáîáíáÉë=Äó=ëìÅÜ=Çê~ã~íáÅ=êÉëçêí=íê~åëÑçêã~íáçåI=çéÉåáåÖ=ìé=çéíáçåë=Ñçê=~=ïÜçäÉ=ê~åÖÉ=çÑ=ÉñÅáíáåÖ=åÉï=íê~áåáåÖ=~åÇ=ÉãéäçóãÉåí=çééçêíìåáíáÉë=ïÜáÅÜ=~ééäó=íç=~=ãìäíáíìÇÉ=çÑ=îáëáíçê=~ííê~Åíáçåë=~åÇ=Üçëéáí~äáíó=Ä~ëÉÇ=ÄìëáåÉëëÉë=Ó=åçí=àìëí=Å~ëáåçëK=qÜÉ=ê~åÖÉ=çÑ=ÉãéäçóãÉåí=çééçêíìåáíáÉë=Ü~îÉ=ÄÉÉå=áääìëíê~íÉÇ=~í=cáÖìêÉ=QKQ=çÑ=íÜáë=ÇçÅìãÉåíK=

=qÜÉ=éêÉé~ê~íçêó=ãçãÉåíìã=åÉÉÇë=íç=ã~áåí~áåÉÇI=~åÇ=ÑìêíÜÉê=ÇÉí~áäÉÇ=êÉëÉ~êÅÜ=áåíç=íÜÉ=áëëìÉ=çÑ=ëâáääë=~åÇ=íê~áåáåÖ=åÉÉÇë=ëÜçìäÇ=ÄÉ=ìåÇÉêí~âÉåI=íçÖÉíÜÉê=ïáíÜ=éêÉäáãáå~êó=ïçêâ=íç=Éëí~ÄäáëÜ=íÜÉ=Ä~ëáë=Ñçê=ÑìíìêÉ=é~êíåÉêëÜáé=~ÅíáîáíáÉëK=

===



Construction Sector

qÜÉ=`çåëíêìÅíáçå=áåÇìëíêó=ÉåÅçãé~ëëÉë=~=Äêç~Ç=ê~åÖÉ=çÑ=~ÅíáîáíáÉëI=áåÅäìÇáåÖ=íÜÉ=ÅçåëíêìÅíáçå=~åÇ=ÇÉãçäáíáçå=çÑ=ÄìáäÇáåÖëI=êç~ÇëI=ÄêáÇÖÉë=~åÇ=íìååÉäëK=fí=~äëç=áåîçäîÉë=íÜÉ=ã~áåíÉå~åÅÉI=êÉé~áê=~åÇ=êÉåçî~íáçå=çÑ=ÉñáëíáåÖ=ëíêìÅíìêÉëK=`çåëíêìÅíáçå=áë=ÅçåÅÉêåÉÇ=ïáíÜ=íÜÉ=áåíÉêáçê=çÑ=ÄìáäÇáåÖë=~ë=ïÉää=~ë=íÜÉ=ÉñíÉêáçêI=Ñçê=Éñ~ãéäÉ=éäìãÄáåÖI=éä~ëíÉêáåÖI=é~áåíáåÖ=~åÇ=Öä~òáåÖK=qÜáë=ê~åÖÉ=çÑ=àçÄ=çééçêíìåáíáÉë=çéÉåë=ìé=íÜÉ=`çåëíêìÅíáçå=áåÇìëíêó=íç=~=ïáÇÉ=ê~åÖÉ=çÑ=ëçÅá~ä=Öêçìéë=Ñêçã=ÇáÑÑÉêáåÖ=Ä~ÅâÖêçìåÇëI=~ÖÉë=~åÇ=ê~ÅÉëI=~åÇ=áåáíá~íáîÉë=íç=~ééêç~ÅÜ=~åÇ=~ííê~Åí=íÜÉëÉ=î~êáçìë=Öêçìéë=åÉÉÇ=íç=ÄÉ=ÇÉîÉäçéÉÇ=ÑìêíÜÉêK==få=äáÖÜí=çÑ=íÜÉ=ã~àçê=ÅçåëíêìÅíáçå=ïçêâ=íÜ~í=ïáää=ÄÉ=êÉèìáêÉÇ=íç=ÇÉäáîÉê=íÜÉ=ÇÉîÉäçéãÉåí=éêçéçë~äë=Åçåí~áåÉÇ=ïáíÜáå=íÜÉ=j~ëíÉêéä~åI=~=ä~êÖÉ=åìãÄÉê=çÑ=ÅçåëíêìÅíáçå=àçÄë=ïáää=ÄÉ=ÅêÉ~íÉÇ=ïáíÜáå=íÜÉ=~êÉ~=çîÉê=íÜÉ=ÅçìêëÉ=çÑ=íÜÉ=ÇÉîÉäçéãÉåí=éêçÖê~ããÉK===qÜÉ=`çåëíêìÅíáçå=fåÇìëíêó=áë=ÅìêêÉåíäó=ëìÑÑÉêáåÖ=~=å~íáçå~ä=ëâáääë=ëÜçêí~ÖÉI=ïÜáÅÜ=áë=éêÉÇáÅíÉÇ=íç=ÖÉí=ïçêëÉ=çîÉê=íÜÉ=åÉñí=íÉå=óÉ~êëK=j~åó=`çåëíêìÅíáçå=ïçêâÉêë=Ü~îÉ=åçí=êÉíìêåÉÇ=íç=íÜÉ=áåÇìëíêó=ëáåÅÉ=íÜÉ=ä~ëí=êÉÅÉëëáçå=~åÇ=íÜÉ=åìãÄÉê=çÑ=ëÅÜççä=äÉ~îÉêë=ÉåíÉêáåÖ=íÜÉ=áåÇìëíêó=Ü~ë=Ü~äîÉÇ=ëáåÅÉ=NVURK=`fq_=EOMMOF=éêÉÇáÅíë=íÜ~í=íÜÉ=ëíêçåÖÉëí=ëâáää=åÉÉÇë=ïáää=ÄÉ=ã~å~ÖÉêá~äI=ÅäÉêáÅ~äI=íÉÅÜåáÅ~ä=~åÇ=éêçÑÉëëáçå~ä=çÅÅìé~íáçåëK=qÜáë=îáÉï=áë=Ä~ÅâÉÇ=ìé=Äó=íÜÉ=ip`=Úpâáääë=áå=båÖä~åÇ=OMMOÛ=êÉéçêí=ïÜáÅÜ=ÜáÖÜäáÖÜíë=íÜ~í=ÉãéäçóãÉåí=çééçêíìåáíáÉë=áå=íÜÉ=ëÉÅíçê=ïáää=ÅçåíáåìÉ=íç=êáëÉ=~åÇ=íÜ~í=ëáÖåáÑáÅ~åí=ëâáääë=Ö~éë=íÜ~í=ÅìêêÉåíäó=Éñáëí=ïáää=ïçêëÉå=~ë=íÉÅÜåçäçÖáÅ~ä=~Çî~åÅÉãÉåíë=ÅçåíáåìÉ=íç=çÅÅìêK=^í=êÉÖáçå~ä=äÉîÉä=íÜÉêÉ=áë=~å=Éëíáã~íÉÇ=~ååì~ä=ÇÉã~åÇ=Ñçê=SISMM=åÉï=êÉÅêìáíë=áåíç=íÜÉ=áåÇìëíêó=çîÉê=íÜÉ=éÉêáçÇ=OMMO=JOMMSI=áå=Åçåíê~ëí=íç=TTB=çÑ=ÉãéäçóÉêë=áå=íÜÉ=kçêíÜ=tÉëí=ÉñéÉêáÉåÅáåÖ=êÉÅêìáíãÉåí=ÇáÑÑáÅìäíáÉëK=^Åêçëë=íÜÉ=êÉÖáçåI=áåÅäìÇáåÖ=_ä~ÅâéççäI=ëâáääë=ëÜçêí~ÖÉë=~êÉ=ÄÉáåÖ=ÉñéÉêáÉåÅÉÇ=áå=Åê~ÑíëI=Å~êéÉåíÉêë=~åÇ=àçáåÉêëI=ÄêáÅâä~óÉêëI=éäìãÄÉêëI=é~áåíÉêëI=éä~ëíÉêÉêëI=ã~å~ÖÉêë=~åÇ=ÅçåëíêìÅíáçå=éêçÑÉëëáçå~äëK==

Measures and Actions

• Strand MP1H: Local Labour in Construction: Building capacity amongst the disadvantaged groups.=fåíêçÇìÅáåÖ=Çáë~Çî~åí~ÖÉÇ=Öêçìéë=ëìÅÜ=~ë=íÜÉ=äçåÖ=íÉêã=ìåÉãéäçóÉÇI=ÉíÜåáÅ=ãáåçêáíáÉë=~åÇ=ïçãÉåI=íç=ÉãéäçóãÉåí=çééçêíìåáíáÉë=áå=ÅçåëíêìÅíáçå=çÑíÉå=êÉèìáêÉë=~=ëçÑíÉê=íê~áåáåÖ=ÉäÉãÉåí=ïáíÜ=í~ëíÉê=ÅçìêëÉI=ÄÉÑçêÉ=Ñìää=ëÅ~äÉ=çÅÅìé~íáçå~ä=ëâáää=ÇÉîÉäçéãÉåíK=fí=áë=áãéçêí~åí=íÜ~í=ëìééçêí=~åÇ=~ÇîáÅÉ=áë=í~áäçêÉÇ=íç=ëìáí=íÜÉ=áåÇáîáÇì~ä=ïÜÉå=~ëëÉëëáåÖ=íÜÉ=ÄÉëí=Ñçêã=çÑ=íê~áåáåÖ=~åÇ=ÉñéÉêáÉåÅÉ=íç=éêçîáÇÉK=qÜÉ=~î~áä~Äáäáíó=çÑ=áåáíá~ä=éêÉJíê~áåáåÖ=ëÉëëáçåë=íç=ÄìáäÇ=ÅçåÑáÇÉåÅÉ=~åÇ=ëÉäÑ=ÉëíÉÉãI=~ë=ïÉää=~ë=ëáíÉ=ÉñéÉêáÉåÅÉ=çÑ=ÉäÉãÉåíë=çÑ=íÜÉ=`çåëíêìÅíáçå=íê~ÇÉëI=áë=~å=ÉëëÉåíá~ä=é~êí=çÑ=íÜáë=êçìíÉ=áåíç=ïçêâK=pìÄëÉèìÉåí=íç=íÜáë=áåáíá~ä=áåîçäîÉãÉåíI=é~êíáÅáé~åíë=ÅçìäÇ=ÄÉ=ÅÜ~ååÉääÉÇ=íçï~êÇë=ÅçãéäÉíáåÖ=~å=áåÇìëíêóJêÉÅçÖåáëÉÇ=èì~äáÑáÅ~íáçå=~í=íê~áåáåÖ=ÅÉåíêÉë=çê=ìåÇÉêí~âáåÖ=é~áÇ=ïçêâ=ÉñéÉêáÉåÅÉ=ïáíÜ=äçÅ~ä=Åçåíê~ÅíçêëI=çåÅÉ=íÜÉáê=ÅçåÑáÇÉåÅÉ=Ü~ë=ÄÉÉå=ëìÑÑáÅáÉåíäó=êÉëíçêÉÇK=qÜìëI=é~êíáÅáé~åíë=ïáää=Ö~áå=èì~äáÑáÅ~íáçåë=ïÜáÅÜ=ïáää=ã~âÉ=íÜÉã=ãçêÉ=Éãéäçó~ÄäÉ=áå=íÜÉ=ÑìíìêÉK=qê~îÉä=~åÇ=ÅÜáäÇÅ~êÉ=~ääçï~åÅÉë=~äëç=åÉÉÇ=íç=ÄÉ=í~âÉå=áåíç=ÅçåëáÇÉê~íáçå=íç=Éå~ÄäÉ=~ää=íç=í~âÉ=ìé=~åÇ=ÅçåíáåìÉ=ïáíÜ=íê~áåáåÖ=~åÇ=ÉãéäçóãÉåí=çééçêíìåáíáÉë=

• Strand MP1I: Targeting and engaging youth in construction. páãáä~ê=íç=íçìêáëãI=íÜÉ=ÅçåëíêìÅíáçå=áåÇìëíêó=~äëç=Ü~ë=~=éççê=áã~ÖÉ=~ë=~å=~ííê~ÅíáîÉ=Å~êÉÉê=ÅÜçáÅÉ=~ãçåÖëí=íÜÉ=óçìíÜ=çÑ=íçÇ~óK=qÜÉ=~î~áä~Äáäáíó=çÑ=



ïçêâ=ÉñéÉêáÉåÅÉ=~åÇ=ëÜçêí=íÉêã=ÅçìêëÉë=Éå~ÄäáåÖ=áåÇáîáÇì~äë=íç=ÉñéÉêáÉåÅÉ=çééçêíìåáíáÉë=áå=íÜÉ=`çåëíêìÅíáçå=áåÇìëíêó=ïçìäÇ=íÜÉêÉÑçêÉ=ÄÉ=çÑ=ÅçåëáÇÉê~ÄäÉ=ÄÉåÉÑáíK=`fq_=kt=~åÇ=gçÄ=`ÉåíêÉ=mäìë=~êÉ=ÅìêêÉåíäó=êìååáåÖ=íÜÉ=Ú^ãÄáíáçåW`çåëíêìÅíáçåÛ=áåáíá~íáîÉ=íç=ÉåÖ~ÖÉ=óçìíÜ=áå=ÅçåëíêìÅíáçå=êÉä~íÉÇ=Å~êÉÉêëK=líÜÉê=ÅìêêÉåí=äÉ~ÇáåÖ=ÄçÇáÉë=Ñçê=ÚóçìíÜ=áåíç=ÅçåëíêìÅíáçåÛ=áåáíá~íáîÉë=áåÅäìÇÉ=bÇìÅ~íáçå=_ìëáåÉëë=m~êíåÉêëÜáé=~åÇ=_ìáäÇáåÖ=iáåâëI=ïÜáÅÜ=ÅçìäÇ=ÇÉîÉäçé=ÇÉÇáÅ~íÉÇ=áåáíá~íáîÉë=áå=_ä~ÅâéççäI=áå=~ëëçÅá~íáçå=ïáíÜ=íÜÉ=`çåëíêìÅíáçå=aÉé~êíãÉåí=~í=_ä~Åâéççä=~åÇ=cäóÇÉ=`çääÉÖÉK==

• Strand MP1J: Construction Sector Working Group.=qÜÉ=`çåëíêìÅíáçå=ëÉÅíçê=íê~Çáíáçå~ääó=Ü~ë=~=äçï=ÅçããáíãÉåí=Ñêçã=Åçãé~åáÉë=íç=ÇÉîÉäçéáåÖ=ÉãéäçóÉÉëÛ=ëâáääë=~åÇ=ÉñíÉåÇáåÖ=íÜÉáê=äÉîÉäë=çÑ=èì~äáÑáÅ~íáçåëK=få=~ÇÇáíáçåI=ã~åó=`çåëíêìÅíáçå=ïçêâÉêë=Ü~îÉ=äçï=äÉîÉäë=çÑ=Ä~ëáÅ=ëâáääë=~åÇ=~êÉ=ÚåçåJíê~Çáíáçå~äÛ=äÉ~êåÉêëK=fåÅêÉ~ëÉÇ=î~äìÉ=åÉÉÇë=íç=ÄÉ=éä~ÅÉÇ=çå=ã~å~ÖÉêá~ä=ÜáÖÜÉê=äÉîÉä=èì~äáÑáÅ~íáçåë=~ãçåÖëí=ÉãéäçóÉÉë=~åÇ=ÉãéäçóÉêë=ëéÉÅáÑáÅ~ääó=îá~=~=ãçêÉ=éêç~ÅíáîÉ=ÅçääÉÖÉ=áåéìíK==

qÜÉ=Éëí~ÄäáëÜãÉåí=çÑ=~=`çåëíêìÅíáçå=pÉÅíçê=tçêâáåÖ=dêçìé=äáåâáåÖ=ÄìëáåÉëëÉë=ïáíÜ=íê~áåáåÖ=éêçîáÇÉêë=ëìÅÜ=~ë=_ä~Åâéççä=~åÇ=cäóÇÉ=`çääÖÉI=ïçìäÇ=~ëëáëí=íç=áÇÉåíáÑó=~åÇ=~ÇÇêÉëë=ëâáääë=Ö~éëI=éêçãçíÉ=áåîÉëíçêë=áå=éÉçéäÉI=~åÇ=ÉåëìêÉ=~ééêçéêá~íÉ=íê~áåáåÖ=ÅçìêëÉë=~êÉ=~î~áä~ÄäÉ=íç=ãÉÉí=~Åíì~ä=åÉÉÇëK=

• Strand MP1K: Building capacity amongst construction SME’s. mêçãçíáåÖ=ÄìëáåÉëë=ëìééçêí=~åÇ=íê~áåáåÖI=é~êíáÅìä~êäó=áå=ã~å~ÖÉãÉåí=~åÇ=ÅçJçêÇáå~íáçå=~ãçåÖëí=ÅçåëíêìÅíáçå=pjbDë=áë=îáí~ä=íç=áåÅêÉ~ëÉ=íÜÉáê=Å~é~Åáíó=íç=ïáå=Åçåíê~Åíë=~åÇ=ÇÉäáîÉê=ëìÄJÅçåíê~ÅíáåÖ=êçäÉë=ÉÑÑÉÅíáîÉäóK=

båÖ~ÖáåÖ=ïáíÜ=_ìëáåÉëë=iáåâI=íÜÉ=äçÅ~ä=ipÌ=~åÇ=`ÉåíêÉ=Ñçê=`çåëíêìÅíáçå=~åÇ=fååçî~íáçå=ïáää=ÄÉ=ÉëëÉåíá~ä=Ñçê=ÇÉîÉäçéáåÖ=íÜáë=áåáíá~íáîÉK=

• Strand MP1L: Construction CharterK=bãéäçóÉêëI=é~êíáÅìä~êäó=äçÅ~ä=pjbÛëI=áå=íÜÉ=ÅçåëíêìÅíáçå=íê~ÇÉë=ëÜçìäÇ=ÄÉ=ÉåÅçìê~ÖÉÇ=íç=ëáÖå=ìé=íç=~=`çåëíêìÅíáçå=`Ü~êíÉê=ïÜáÅÜ=Åçããáíë=íÜÉã=íç=éêáçêáíáëÉ=äçÅ~ä=éÉçéäÉ=Ñçê=ÉãéäçóãÉåí=~åÇ=íê~áåáåÖ=çééçêíìåáíáÉë=ïáíÜáå=íÜÉáê=Åçåíê~ÅíëI=áå=êÉíìêå=Ñçê=áåÅäìëáçå=çå=ïçêâë=íÉåÇÉê=äáëíëK=cçääçïáåÖ=ÅçããáíãÉåíI=íÜÉ=é~êíåÉêëÜáé=Å~å=ÑìêíÜÉê=áåÑçêã=Åçåíê~Åíçêë=çÑ=~ÇÇáíáçå~ä=êÉÖÉåÉê~íáçå=ïçêâë=ÅçãáåÖ=çåäáåÉK=^ÇÇêÉëëáåÖ=íÜÉ=Ä~ëáÅ=íê~áåáåÖ=åÉÉÇë=çÑ=íÜÉ=ëÉÅíçê=íÜêçìÖÜ=ÅêÉ~íáåÖ=íê~áåáåÖ=é~êíåÉêëÜáéë=ïáíÜ=ÅäáÉåíëI=Åçåíê~Åíçêë=~åÇ=íê~áåáåÖ=é~êíåÉêë=áë=ÅäÉ~êäó=áãéçêí~åíK=

=Wider Economic Sectors

qÜÉ=j~ëíÉêéä~å=ïáää=~äëç=ÅêÉ~íÉ=~=åìãÄÉê=çÑ=~ÇÇáíáçå~ä=çééçêíìåáíáÉë=êÉä~íáåÖ=íç=~ÇÇáíáçå~ä=ÉÅçåçãáÅ=ëÉÅíçêëI=íç=~áÇ=áå=íÜÉ=çîÉê~ää=ÇáîÉêëáÑáÅ~íáçå=çÑ=íÜÉ=ÉÅçåçãáÅ=Ä~ëÉ=~åÇ=åçåJëÉ~ëçå~ä=~ëéÉÅíë=çÑ=ÉÅçåçãáÅ=ÖêçïíÜK=qÜÉëÉ=ëÉÅíçêë=~êÉ=ÅçîÉêÉÇ=áå=ãçêÉ=ÇÉí~áä=ìåÇÉê=qÜÉãÉ=jmQW=_ìëáåÉëë=pìééçêíI=fååçî~íáçå=~åÇ=aáîÉêëáÑáÅ~íáçåI=~åÇ=~ãçåÖëí=çíÜÉêë=áåÅäìÇÉ=íÜÉ=ÑçääçïáåÖW=

• Electronics and electrical engineeringI=íÜêçìÖÜ=íÜÉ=áåíêçÇìÅíáçå=çÑ=ãçÇÉêå=íçìêáëí=Ñ~ÅáäáíáÉëI=~å=ìéÖê~ÇÉÇ=áääìãáå~íáçåë=~åÇ=äáÖÜíáåÖ=áåÑê~ëíêìÅíìêÉ=~åÇ=ãçÇÉêå=Üá=íÉÅÜ=Ö~ãáåÖ=ëäçí=ã~ÅÜáåÉëX=

• Leisure, Events and Entertainment ManagementI=íÜêçìÖÜ=åÉï=êÉëçêí=~ííê~Åíáçåë=áåÅäìÇáåÖ=íÜÉ=åÉï=ÅçåÑÉêÉåÅÉ=Ñ~ÅáäáíáÉëI=åÉï=êÉëçêíJÜçíÉä=ÉåíÉêí~áåãÉåí=~åÇ=ã~àçê=~ííê~ÅíáçåëX=

• Media, PR and communicationsI=íÜêçìÖÜ=íÜÉ=ÉåÜ~åÅÉÇ=èì~äáíó=çÑ=íÜÉ=äçÅ~ä=Üçëéáí~äáíó=áåÇìëíêóI=ã~àçê=åÉï=áåîÉëíçêë=~åÇ=çÅÅìéáÉêë=ïáíÜáå=íÜÉ=



ÅÉåíê~ä=ÅçêÉ=~åÇ=íÜÉáê=~ëëçÅá~íÉÇ=åÉÉÇ=Ñçê=ãÉÇá~=~åÇ=ÅçããìåáÅ~íáçåë=ëìééçêí=ëÉêîáÅÉë=

=kçíÉ=íÜ~í=ÑìêíÜÉê=ÄìëáåÉëë=Éñé~åëáçå=ëÜçìäÇ=ÄÉ=~åíáÅáé~íÉÇ=ïáíÜáå=~ÇÇáíáçå~ä=ëìééçêíáåÖ=ÄìëáåÉëë=ëÉêîáÅÉë=áåÅäìÇáåÖ=êÉí~áäáåÖI=Å~íÉêáåÖI=Ñáå~åÅá~ä=ëÉêîáÅÉëI=ÅäÉ~åáåÖI=ëÉÅìêáíó=~ãçåÖëí=çíÜÉêëK== Measures and Actions

• Strand MP1M: Sector identification and support.==`çåíáåì~ä=ãçåáíçêáåÖ=çÑ=ÉãÉêÖáåÖ=ÅçåÅÉéíë=~åÇ=éêçéçë~äë=ïáää=ÄÉ=êÉèìáêÉÇ=íç=ÉåëìêÉ=íÜ~í=íê~áåáåÖ=çééçêíìåáíáÉë=âÉÉé=ìé=íç=Ç~íÉ=ïáíÜ=íêÉåÇë=áå=íÜÉ=ãçÇÉêå=äÉáëìêÉI=êÉí~áä=~åÇ=ÉåíÉêí~áåãÉåí=ëÉÅíçêëK=`äçëÉ=ïçêâáåÖ=êÉä~íáçåëÜáéë=ïáíÜ=bãéäçóÉê=dêçìéë=íçÖÉíÜÉê=ïáíÜ=ëÉÅíçê=íêÉåÇ=~å~äóëáë=ïáää=~ëëáëí=íç=áÇÉåíáÑó=âÉó=ëìééçêíáåÖ=ÉÅçåçãáÅ=ëÉÅíçêë=ïÜáÅÜ=ïáää=êÉèìáêÉ=~=ëíêÉ~ã=çÑ=ëâáääÉÇ=ä~ÄçìêK===

====



quality assurance QUALITY ASSURANCE STRATEGY- THE BLACKPOOL ‘QUALITY BRAND’

qÜÉ=j~ëíÉêéä~å=éêçãçíÉë=~=ÑçÅìë=çå=èì~äáíó=~Åêçëë=ÉåîáêçåãÉåíI=ÄìëáåÉëë=~åÇ=ÅìëíçãÉê=Å~êÉ=íçÖÉíÜÉê=ïáíÜ=~=åÉï=îáëáíçê=ã~å~ÖÉãÉåí=éÜáäçëçéÜó=íç=~ÅÜáÉîÉ=íïç=çÄàÉÅíáîÉëWJ=

• cáêëíäó=íç=ã~ñáãáëÉ=ÅìëíçãÉê=ë~íáëÑ~ÅíáçåI=~åÇ==

• pÉÅçåÇäó=íç=éêçãçíÉ=äçÅ~ä=ÇáëíáåÅíáîÉåÉëë=íç=ãÉÉí=ã~êâÉí=áåíÉêÉëíëK===få=çìê=ÇáëÅìëëáçåë=ïáíÜ=íÜÉ=Üçëéáí~äáíó=ëÉÅíçê=~åÇ=âÉó=ÄìëáåÉëë=~åÇ=Åçããìåáíó=ëí~âÉÜçäÇÉêë=ïÉ=íÉëíÉÇ=íÜÉ=áÇÉ~=ëÉí=çìí=áå=çìê=éêçéçë~ä=çÑ=ëÉííáåÖ=~=åÉï=ëí~åÇ~êÇ=çÑ=èì~äáíó=~Åêçëë=íÜÉ=ÉåíáêÉ=ëÉÅíçê=~åÇ=êÉJÄê~åÇáåÖ=_ä~Åâéççä=~ë=~=Ñáêëí=Åä~ëë=èì~äáíó=éêçÇìÅí=~åÇ=îáëáíçê=ÇÉëíáå~íáçåK==lìê=çÄàÉÅíáîÉ=áë=íç=ÉãÄÉÇ=~=ÚÅìäíìêÉ=çÑ=èì~äáíóÛ=áå=íÜÉ=äçÅ~ä=íçìêáëã=ëÉÅíçêI=áå=áíë=ïáÇÉëí=ëÉåëÉI=íÜ~í=ÄìëáåÉëëI=îáëáíçêëI=éçíÉåíá~ä=êÉÅêìáíë=ÅçìäÇ=ÄÉ=ÉåÅçìê~ÖÉÇ=íç=Äìó=áåíçK===OVERVIEW OF CURRENT SCHEMES

^=åìãÄÉê=çÑ=ëÉé~ê~íÉ=èì~äáíó=~ëëìê~åÅÉ=ëÅÜÉãÉë=~êÉ=áå=çéÉê~íáçå=~Åêçëë=íÜÉ=~êÉ~K=qÜÉëÉ=áåÅäìÇÉ=íÜÉ=el^pqI=tÉäÅçãÉ=elpq=íçÖÉíÜÉê=ïáíÜ=çíÜÉê=å~íáçåïáÇÉ=~ÅÅêÉÇáí~íáçåë=áåÅäìÇáåÖ=íÜÉ=o^`=~åÇ=^^K==HOAST: Quality Standards In Accommodation

_ä~Åâéççä=~êÉ=ÅìêêÉåíäó=çéÉê~íáåÖ=el^pqI=~=ëíÉééáåÖ=ëíçåÉ=áåáíá~íáîÉ=Eêìå=íÜêçìÖÜ=íÜÉ=båÖäáëÜ=qçìêáëã=`çìåÅáäFI=íç=ëìééçêí=ëÉêîáÅÉÇ=~ÅÅçããçÇ~íáçå=áå=_ä~Åâéççä=áå=ãÉÉíáåÖ=ãáåáãìã=èì~äáíó=ëí~åÇ~êÇë=áå=íÜÉ=ÉîÉåíì~äáíó=çÑ=Ñáå~ääó=~ÅÜáÉîáåÖ=k~íáçå~ä=nì~äáíó=^ëëìê~åÅÉ=pí~åÇ~êÇëK=píÉééáåÖ=píçåÉë=áë=~=ÄêáÇÖÉ=áåáíá~íáîÉ=áãéäÉãÉåíÉÇ=çîÉê=~=íáãÉëÅ~äÉ=çÑ=~=ã~ñáãìã=çÑ=íÜêÉÉ=óÉ~êëI=çîÉê=~=ëíêìÅíìêÉÇ=~åÇ=éä~ååÉÇ=éêçÅÉëë=çÑ=íê~åëáíáçåK=fí=áë=ÇÉëáÖåÉÇ=íç=ÉåëìêÉ=íÜ~í=å~íáçå~ä=ëí~åÇ~êÇë=~êÉ=åçí=ÅçãéêçãáëÉÇI=~åÇ=íÜ~í=Ä~êêáÉêë=~êÉ=ÄêçâÉå=Ççïå=~ë=êÉèìáêÉÇI=áå=~ÅÜáÉîáåÖ=íÜÉ=Ñáå~ä=èì~äáíóK==fí=áë=áãéçêí~åí=íç=~ÅâåçïäÉÇÖÉI=íÜ~í=åçí=~ää=ïáää=~ÅÜáÉîÉ=íÜÉ=Ñáå~ä=èì~äáíó=ÇìÉ=íç=Åçåëíê~áåíë=éçëÉÇ=çå=íÜÉã=ÇìÉ=íç=íÜÉ=éÜóëáÅ~ä==áåÑê~ëíêìÅíìêÉ=çÑ=íÜÉáê=ÉñáëíáåÖ=éêçéÉêíó=~åÇ=~ëëçÅá~íÉÇ=áå~Äáäáíó=íç=ãÉÉí=~ééêçéêá~íÉ=ÄÉÇêççã=ëáòÉë=ÉíÅK=fí=áë=íÜÉêÉÑçêÉ=áãéçêí~åí=íç=ÅçåëáÇÉê=íÜáë=áå=äáÖÜí=çÑ=~ëëÉëëáåÖ=íÜÉ=éêçÖêÉëë=ã~ÇÉ=Äó=ÜçíÉäë=áå=~ÅÜáÉîáåÖ=~=ÅÉêí~áå=èì~äáíó=ëí~åÇ~êÇK===qÜÉ=éêçÖêÉëë=çÑ=ëíÉééáåÖ=ëíçåÉë=áë=ìåÇÉêí~âÉå=Äó=íÜÉ=båÖäáëÜ=qçìêáëã=`çìåÅáä=~åÇ=íÜÉ=oÉÖáçå~ä=qçìêáëí=_ç~êÇ=~í=å~íáçå~ä=äÉîÉäI=~åÇ=ÅçJçêÇáå~íÉÇ=Äó=_ä~Åâéççä=`çìåÅáä=~í=äçÅ~ä=äÉîÉä=áå=çêÇÉê=íç=ãçåáíçê=~åÇ=Éî~äì~íÉ=íÜÉ=í~âÉ=ìé=~åÇ=ÇÉîÉäçéãÉåí=çÑ=íÜÉ=éêçÖê~ããÉK===

7. theme MP2:



eKlK^KpKq=ëí~åÇ~êÇë=E_êçåòÉI=páäîÉê=~åÇ=dçäÇFI=~êÉ=ÇÉíÉêãáåÉÇ=çå=äçÅ~ääó=êÉäÉî~åí=ëí~åÇ~êÇëI=~åÇ=~êÉ=~ï~êÇÉÇ=ÇÉéÉåÇáåÖ=çå=íÜÉ=ÑçääçïáåÖ=ÅêáíÉêá~WJ=

• Hospitality=ÓoÉÅçÖåáëáåÖ=~åÇ=ãÉÉíáåÖ=ÅìëíçãÉê=åÉÉÇ=

• Operations Ó=_Éëí=éê~ÅíáÅÉ=áå=ÄìëáåÉëë=çéÉê~íáçåë=

• Amenities=Ó=c~ÅáäáíáÉë=lÑÑÉêÉÇ=

• Standards=Ó=^=ÅçåëáëíÉåí=äÉîÉä=çÑ=èì~äáíóI=ÅçãÑçêí=~åÇ=ÅäÉ~åäáåÉëë=

• Training=Ó=o~áëáåÖ=~ï~êÉåÉëë=~åÇ=ÉåëìêáåÖ=éêçÑÉëëáçå~äáëã==pìÅÜ=~=ëÅÜÉãÉ=ÅçìäÇ=ÄÉ=Ä~ÅâÉÇ=Äó=~ååì~ä=~ï~êÇë=Ñçê=éÉêÑçêã~åÅÉ=áãéêçîÉãÉåí=çê=áååçî~íáçåI=íç=ÜáÖÜäáÖÜí=íÜÉ=ÄÉåÉÑáíë=çÑ=ëí~ÑÑ=ÇÉîÉäçéãÉåíK==Blue Badge Award

qÜÉ=_äìÉ=_~ÇÖÉ=^ï~êÇ=áë=~=å~íáçå~ääó=êÉÅçÖåáëÉÇ=èì~äáíó=ëí~åÇ~êÇ=Ñçê=íçìê=ÖìáÇÉë=~åÇ=~ãÄ~ëë~ÇçêëI=ÜáÖÜäó=êÉÖ~êÇÉÇ=áå=íÜÉ=íçìêáëã=áåÇìëíêó=~ë=íÜÉ=ã~êâ=çÑ=ÉñÅÉääÉåÅÉ=áå=íçìê=ÖìáÇáåÖK=qÜÉ=_äìÉ=_~ÇÖÉ=áë=~ï~êÇÉÇ=ìéçå=ÅçãéäÉíáçå=çÑ=ksnQ=áå=qçìê=dìáÇáåÖI=ïÜáÅÜ=áë=ÇÉäáîÉêÉÇ=~í=i~åÅ~ëíÉê=råáîÉêëáíóK=qÜáë=èì~äáíó=ëí~åÇ~êÇ=áë=ëìééçêíÉÇ=äçÅ~ääó=Äó=íÜÉ=kçêíÜ=tÉëí=qçìêáëí=dìáÇÉ=^ëëçÅá~íáçåI=kçêíÜ=tÉëí=qçìêáëí=_ç~êÇI=i~åÅ~ëíÉê=råáîÉêëáíóI=i~åÅ~ëÜáêÉ=qçìêáëã=m~êíåÉêëÜáéI=_ä~Åâéççä=eçíÉäáÉêëI=i~åÅ~ëÜáêÉ=_äìÉ=_~ÇÖÉ=dìáÇÉëK===


• Strand MP2A: A definitive Blackpool Hospitality Sector Quality Brand==qÜêçìÖÜ=el^pqI=íÜÉ=åÉï=_ä~Åâéççä=èì~äáíó=ëí~åÇ~êÇI=~ää=ÉäÉãÉåíë=çÑ=íÜÉ=íçìêáëã=ëÉÅíçê=E~ÅÅçããçÇ~íáçå=ëÉÅíçêI=êÉëí~ìê~åíëI=çíÜÉê=îáëáíçê=~ííê~ÅíáçåI=íê~ãëI=ÄìëÉëI=í~ñáë=ÉíÅF=ÅçìäÇ=ÄÉ=ÉåÅçìê~ÖÉÇ=íç=ÄÉÅçãÉ=~ÅÅêÉÇáíÉÇ=~åÇ=Ä~ÇÖÉÇ=íç=~=êÉÅçÖåáëÉÇ=ÜáÖÜ=ëí~åÇ~êÇK=qÜáë=áå=íìêå=ïçìäÇ=êÉáåÑçêÅÉ=íÜÉ=éêçÑáäÉ=çÑ=íÜÉ=qçìêáëã=`ÉåíêÉ=çÑ=bñÅÉääÉåÅÉ=áå=éêçîáÇáåÖ=èì~äáíó=ëÉÅíçê=ëéÉÅáÑáÅ=íê~áåáåÖ=~åÇ=ÉãéäçóãÉåí=çééçêíìåáíáÉë=äçÅ~ääóK=qÜÉ=el^pq=Ä~ÇÖÉ=ëÜçìäÇ=ÄÉ=ÉñíÉåÇÉÇ=íç=íê~áåáåÖI=~ÅÅêÉÇáí~íáçåI=éä~ÅÉãÉåíëI=ïçêâ=ÉñéÉêáÉåÅÉI=~ãÄ~ëë~Ççê=éêçÖê~ããÉëI=~ÅÅçããçÇ~íáçåI=íê~åëéçêíI=~ííê~Åíáçåë=~åÇ=êÉí~áäK=nì~äáíó=~ÅÅêÉÇáí~íáçå=ïáää=ÄÉ=ÅçJçêÇáå~íÉÇ=~åÇ=ÅÜ~ãéáçåÉÇ=íÜêçìÖÜ=íÜÉ=åÉï=qçìêáëã=_ìêÉ~ìK=

• Strand MP2B: A quality Urban Environment. fí=ïáää=~äëç=ÄÉ=ÅêìÅá~ä=íç=ÉåëìêÉ=íÜ~í=íÜÉ=éÜóëáÅ~ä=íê~åëÑçêã~íáçå=çÑ=íÜÉ=êÉëçêí=áë=ìåÇÉêí~âÉå=íç=ÜáÖÜ=ëí~åÇ~êÇë=çÑ=ìêÄ~å=~åÇ=ä~åÇëÅ~éÉ=ÇÉëáÖåK=qÜÉ=`çìåÅáäI=~ë=äçÅ~ä=éä~ååáåÖ=~ìíÜçêáíóI=ëÜçìäÇ=éêÉé~êÉ=ÇÉëáÖå=~åÇ=ÇÉîÉäçéãÉåí=ÄêáÉÑë=íç=ëÉí=ÇÉëáÖå=ëí~åÇ~êÇë=Ñçê=âÉó=ëáíÉë=~Åêçëë=íÜÉ=j~ëíÉêéä~å=~êÉ~K=qÜÉ=ìëÉ=çÑ=ÇÉëáÖå=ÅçãéÉíáíáçåëI=íçÖÉíÜÉê=ïáíÜ=íÜÉ=áåîçäîÉãÉåí=çÑ=~ÅêÅÜáíÉÅíìê~ä=~åÇ=ìêÄ~å=ÇÉëáÖå=ÄçÇáÉë=ëÜçìäÇ=~äëç=ÄÉ=áåÅçêéçê~íÉÇK===

• Strand MP2C: Research and BenchmarkingK=qç=~ëëÉëë=íÜÉ=ÇÉÖêÉÉ=çÑ=èì~äáíó=íÜ~í=áë=ÄÉáåÖ=~ÅÜáÉîÉÇI=êÉëÉ~êÅÜ=åÉÉÇë=íç=ÄÉ=êÉÖìä~êäó=ìåÇÉêí~âÉå=~åÇ=ÄÉåÅÜã~êâáåÖ=ëí~åÇ~êÇë=ëÉíK=båÅçìê~ÖáåÖ=îáëáíçê=~åÇ=ÜçíÉä=ÑÉÉÇÄ~Åâ=ïáíÜ=Åçåíáåì~ä=ãçåáíçêáåÖ=íç=áãéêçîÉ=íÜÉ=Ñäçï=çÑ=íçìêáëã=Ç~í~=áë=êÉèìáêÉÇ=Ñçê=íÜÉ=ÉÑÑÉÅíáîÉ=ÑìåÅíáçåáåÖ=çÑ=íÜÉ=èì~äáíó=ëí~åÇ~êÇ=éêçÅÉëëK=cçÅìëëÉÇ=êÉëÉ~êÅÜ=çå=íÜÉ=_ä~Åâéççä=íçìêáëí=ã~êâÉí=ÅçJçêÇáå~íÉÇ=Äó=~=åÉï=qçìêáëã=_ìêÉ~ì=ïáää=~ëëáëí=áå=íÜÉ=ÇÉîÉäçéãÉåí=çÑ=íçìêáëã=~åÇ=éÉêÑçêã~åÅÉ=ãçåáíçêáåÖK=qÜÉ=êÉëìäíë=ïçìäÇ=íÜÉå=áåÑçêã=ÇÉîÉäçéãÉåí=~åÇ=ã~êâÉíáåÖ=áëëìÉëI=~åÇ=áÇÉåíáÑó=ïÜÉêÉ=êÉëçìêÅÉë=~åÇ=ÑìåÇë=åÉÉÇ=íç=ÄÉ=ÑçÅìëëÉÇK=kÉï=~ééêç~ÅÜÉë=íç=ìåÇÉêí~âáåÖ=êÉëÉ~êÅÜ=áë=ÄÉáåÖ=~ÇÇêÉëëÉÇ=~ë=é~êí=çÑ=íÜÉ=j~ëíÉêéä~å=ëíìÇó=~åÇ=íÜÉ=ÉåÖ~ÖÉãÉåí=çÑ=~=



åÉìíê~ä=ÄçÇó=íç=ìåÇÉêí~âÉ=íÜÉ=êÉëÉ~êÅÜ=áë=ëÉÉå=~ë=~å=áãéçêí~åí=ï~ó=Ñçêï~êÇI=ÇìÉ=íç=íÜÉ=ÅçãéÉíáíáîÉ=å~íìêÉ=çÑ=íÜÉ=íçìêáëã=áåÇìëíêó=~åÇ=íÜìë=íÜÉ=ìåïáääáåÖåÉëë=çÑ=ÜçíÉäáÉêë=íç=ÇáîìäÖÉ=ÄìëáåÉëë=ëéÉÅáÑáÅ=áåÑçêã~íáçå=íç=íÜáêÇ=é~êíáÉëK==

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hospitality support

CONTEXT

qÜÉ=éêçÄäÉãë=Ñ~ÅáåÖ=íÜÉ=~ÅÅçããçÇ~íáçå=ëÉÅíçê=áå=_ä~Åâéççä=~êÉ=ïÉää=ÇçÅìãÉåíÉÇK=få=íÜÉ=NM=óÉ~ê=éÉêáçÇI=NVUV=íç=NVVV=çîÉê=NMMM=ÜçíÉäë=~åÇ=PMM=ÜçäáÇ~ó=Ñä~íë=ÅäçëÉÇ=~åÇ=ãáÖê~íÉÇ=áåíç=éÉêã~åÉåí=êÉëáÇÉååíá~ä=ìëÉK=i~åÇäçêÇë=êÉéçêí=íÜ~í=íÜÉó=Ü~îÉ=áåëìÑÑáÅáÉåí=áåÅçãÉ=íç=êÉáåîÉëí=~åÇ=áãéêçîÉ=íÜÉáê=~ÅÅçããçÇ~íáçå=éêçÇìÅíK=cìêíÜÉêãçêÉ=ã~åó=Ü~îÉ=ÅçåîÉóÉÇ=íÜ~í=íÜÉó=Ü~îÉ=ÄÉÉå=Å~ìÖÜí=áå=~=éêçéÉêíó=íê~é=ïÜÉêÉÄó=áåîÉëíãÉåí=áå=îáëáíçê=~ÅÅçããçÇ~íáçå=áë=åçí=êÉÑäÉÅíÉÇ=áå=ëìÄëÉèìÉåí=î~äì~íáçåëK=fåÅêÉ~ëÉÇ=êÉëáÇÉåíá~ä=î~äìÉë=Ü~îÉ=ÄÉÉå=çìíëíêáééÉÇ=Äó=íÜÉ=êÉëáÇÉåíá~ä=ëÉÅíçê=íç=ëìÅÜ=~å=ÉñíÉåí=íÜ~í=ä~åÇäçêÇë=~êÉ=ÉñíêÉãÉäó=êÉäìÅí~åí=íç=áåîÉëí=~åÇ=áãéêçîÉ=~ÅÅçããçÇ~íáçåK=`çåëÉèìÉåíäó=äçï=èì~äáíó=ÜçäáÇ~ó=~ÅÅçããçÇ~íáçå=Ü~ë=ÄÉÉå=ëçäÇ=çÑÑ=Ñçê=äçï=Åçëí=ëÜ~êÉÇ=êÉëáÇÉåíá~ä=çê=Ñä~íëI=éêÉëÉåíáåÖ=ëÉêáçìë=éêçÄäÉãë=áå=éÜóëáÅ~ä=~ééÉ~ê~åÅÉ=~åÇ=~ëëçÅá~íÉÇ=áëëìÉë=ïáíÜ=çÅÅìéáÉê=ÄÉÜ~îáçìêK=j~åó=ä~åÇäçêÇë=Ü~îÉ=ÄçìÖÜí=Ñ~áäáåÖ=ÜçäáÇ~ó=éêÉãáëÉë=ÅÜÉ~éäó=íç=ã~êâÉí=íÜÉã=Ñçê=äçï=ÅçëíLäçï=î~äìÉ=ÚÜÉåÛ=~åÇ=Úëí~ÖÛ=~ÅÅçããçÇ~íáçåK=qÜáë=Ü~ë=Ü~Ç=ã~àçê=áãéäáÅ~íáçåë=çå=íÜÉ=èì~äáíó=çÑ=íÜÉ=~ÅÅçããçÇ~íáçåI=íÜÉ=äÉîÉä=çÑ=ìéâÉÉé=~åÇ=ÅêÉ~íÉë=ëÉêáçìë=ÉñíÉêå~äáíáÉë=Ñçê=íÜÉ=äçÅ~ä=ÉÅçåçãó=áå=íÉêãë=çÑ=~åíáJëçÅá~ä=ÄÉÜ~îáçìêI=éççê=áã~ÖÉ=~åÇ=ÅêáãÉK==`çåëìäí~íáçåë=ìåÇÉêí~âÉå=áå=íÜÉ=éêÉé~ê~íáçå=çÑ=íÜáë=ëíê~íÉÖó=éçáåí=íç=íÜÉ=åÉÉÇ=Ñçê=~=ÅçåÅÉêíÉÇ=ÉÑÑçêí=íç=éêçîáÇÉ=ÉÑÑÉÅíáîÉ=ÄìëáåÉëë=ëìééçêí=íç=íÜÉ=~ÅÅçããçÇ~íáçå=ëÉÅíçêK=qÜÉêÉ=Ü~îÉ=ÄÉÉå=åìãÉêçìë=áåáíá~íáîÉë=ïÜáÅÜ=Ü~îÉ=ã~ÇÉ=ëçãÉ=ÜÉ~Çï~ó=áåíç=íÜáë=áëëìÉJ=åçí~Ääó=áå=íÉêãë=çÑ=èì~äáíó=ëí~åÇ~êÇëK=^ë=éêÉîáçìëäó=ÇáëÅìëëÉÇI=_ä~Åâéççä=áë=ÅìêêÉåíäó=çéÉê~íáåÖ=el^pqI=~=ëíÉééáåÖ=ëíçåÉ=áåáíá~íáîÉ=Eêìå=íÜêçìÖÜ=íÜÉ=båÖäáëÜ=qçìêáëã=`çìåÅáäF=íç=ëìééçêí=ëÉêîáÅÉÇ=~ÅÅçããçÇ~íáçå=áå=_ä~Åâéççä=áå=ãÉÉíáåÖ=ãáåáãìã=èì~äáíó=ëí~åÇ~êÇëK=tÉ=~ÅâåçïäÉÇÖÉ=~åÇ=ïÉäÅçãÉ=íÜÉ=áãé~Åí=íÜ~í=ëìÅÜ=áåáíá~íáîÉë=Ü~îÉ=Ü~Ç=áå=áãéêçîáåÖ=íÜÉ=èì~äáíó=çÑ=~ÅÅçããçÇ~íáçå=áå=_ä~Åâéççä=~åÇ=éêçéçëÉ=íÜ~í=ÉÑÑçêíë=~êÉ=ã~ÇÉ=íç=áåÅêÉ~ëÉ=í~âÉJìé=çÑ=íÜÉ=el^pq=ëÅÜÉãÉK=qÜÉ=âÉó=éêáåÅáéäÉë=çÑ=íÜáë=qÜÉãÉ=çÑ=íÜÉ=ëíê~íÉÖó=ÜçïÉîÉê=~êÉ=~Äçìí=áãéäÉãÉåíáåÖ=ÅÜ~åÖÉ=çå=~=ÄáÖÖÉê=ëÅ~äÉW=áåÅêÉ~ëáåÖ=~ï~êÉåÉëëI=ê~áëáåÖ=~ëéáê~íáçåë=~åÇ=ÅêìÅá~ääó=ÖÉåÉê~íáåÖ=ÅçåÑáÇÉåÅÉK==BESPOKE BUSINESS SUPPORT FOR THE ACCOMMODATION SECTOR

qÜáë=qÜÉãÉ=çÑ=íÜÉ=ëíê~íÉÖó=ïáää=åÉÉÇ=íçW=

• aÉäáîÉê=~=ÅçãéäÉíÉ=íê~åëÑçêã~íáçå=çÑ=íÜÉ=~ëéáê~íáçåë=~åÇ=~ãÄáíáçåë=çÑ=íÜÉ=~ÅÅçããçÇ~íáçå=ëÉÅíçê=áå=_ä~Åâéççä=Ó=~áãáåÖ=Ñçê=~=ÜáÖÜÉê=äÉîÉä=èì~äáíóX=

• éêçîáÇÉ=êÉ~ä=Éñ~ãéäÉë=çÑ=ïÜ~í=é~ëëÉë=Ñçê=ÉñÅÉääÉåÅÉ=áå=îáëáíçê=~ÅÅçããçÇ~íáçå=~åÇ=ÇÉãçåëíê~íÉ=Üçï=íÜáë=Ü~ë=ÄÉÉå=~ÅÜáÉîÉÇ=áå=_ä~Åâéççä=~åÇ=ÉäëÉïÜÉêÉX=~åÇ=

• mêçîáÇÉ=~ééêçéêá~íÉ=êÉëçìêÅÉë=~åÇ=ëéÉÅá~äáëí=ÄìëáåÉëë=ëìééçêí=éêçîáëáçå=íç=ãÉÉí=íÜÉ=ÇÉã~åÇë=çÑ=íÜÉ=Üçëéáí~äáíó=ëÉÅíçêK==

8. theme MP3:



• mêçîáÇÉ=êÉ~ëëìê~åÅÉ=íÜêçìÖÜ=íÜÉ=ïáÇÉê=ëíê~íÉÖó=íÜ~í=íÜÉêÉ=áë=~=êÉíìêå=çå=èì~äáíóK=

=qÜÉ=âÉó=ãÉ~ëìêÉë=íç=ÇÉäáîÉê=íÜÉëÉ=çÄàÉÅíáîÉë=ïáää=áåÅäìÇÉW=

• ÇÉãçåëíê~íáçå=éêçàÉÅíë=ïÜÉêÉ=íÜÉ=ÄÉëí=éê~ÅíáÅÉ=Éñ~ãéäÉë=~êÉ=ëÜçïÅ~ëÉÇ=íç=áåÅêÉ~ëÉ=ÇÉã~åÇ=Ñçê=éêçéÉêíó=áãéêçîÉãÉåí=Öê~åíëX=

• ÇÉÇáÅ~íÉÇ=ãÉåíçêáåÖ=íç=Ü~åÇÜçäÇ=~åÇ=ëáÖåéçëí=ÜçíÉäáÉêë=íç=~ééêçéêá~íÉ=ëìééçêí=~åÇ=êÉëçìêÅÉë=íç=~ÅÜáÉîÉ=èì~äáíóX=

• Öê~åí=~åÇ=äç~å=ëÅÜÉãÉë=áåÅÉåíáîáëÉÇ=~êçìåÇ=éêÉëÅêáÄÉÇ=èì~äáíó=ëí~åÇ~êÇë=çÑ=ÇÉÅçê~íáçå=~åÇ=~ÉëíÜÉíáÅëX=

• í~êÖÉíÉÇ=ÄìëáåÉëë=ëìééçêí=Ñêçã=êÉåçî~íáçå=~åÇ=êÉÑìêÄáëÜãÉåí=íç=êÉÅêìáíãÉåí=~åÇ=ïçêâÑçêÅÉ=ÇÉîÉäçéãÉåíI=áå=~ëëçÅá~íáçå=ïáíÜ=ÉñáëíáåÖ=ÄçÇáÉë=~åÇ=çêÖ~åáë~íáçåë=çå=íÜÉ=ÖêçìåÇK=

=fåëÉé~ê~ÄäÉ=Ñêçã=íÜÉ=ÅÜ~ê~ÅíÉê=çÑ=_ä~Åâéççä=~êÉ=íÜÉ=ÜáëíçêáÅI=sáÅíçêá~å=ÜçíÉäë=íÜ~í=ÇÉÑáåÉ=íÜÉ=ëã~ää=ëÅ~äÉI=éÉêëçå~ä=å~íìêÉ=çÑ=íÜÉ=íçïåK=fí=áë=çÑ=ìåÉèì~äÉÇ=áãéçêí~åÅÉ=íÜ~í=íÜÉëÉ=ÄìáäÇáåÖë=~åÇ=íÜÉ=ëÉêîáÅÉ=íÜ~í=íÜÉó=éêçîáÇÉ=êÉã~áå=íÜÉ=ÑçìåÇ~íáçå=çÑ=íÜÉ=íçìêáëí=~ÅÅçããçÇ~íáçå=çÑÑÉêK=få=çêÇÉê=íç=ÅÜ~åÖÉ=íÜÉ=ÅìêêÉåí=éÉêÅÉéíáçåI=áãéêçîÉ=íÜÉ=èì~äáíó=çÑ=íÜÉ=çÑÑÉê=~åÇ=íÜÉêÉÄó=áåÅêÉ~ëáåÖ=îáëáíçê=åìãÄÉêëI=íÜÉ=j~ëíÉêéä~å=Ü~ë=áÇÉåíáÑáÉÇ=~å=~ééêç~ÅÜ=íÜ~í=Å~å=~ääçï=Ñçê=~=ÅçÜÉêÉåí=~åÇ=ëíêìÅíìêÉÇ=êÉÖÉåÉê~íáçå=çÑ=íÜÉëÉ=ÜçíÉäë=çå=~=ëíêÉÉí=Äó=ëíêÉÉí=Ä~ëáëK==qÜÉ=j~ëíÉêéä~å=éêçãçíÉë=íÜÉ=ÅÉåíê~ä=ÅçêÉ=~êÉ~=çÑ=íÜÉ=êÉëçêí=EêÉÑÉêêÉÇ=íç=~ë=íÜÉ=sáää~ÖÉ=ïáíÜáå=íÜÉ=j~ëíÉêéä~åF=íç=ÄÉÅçãÉ=~=ÅäÉ~êäó=ÇÉÑáåÉÇ=åÉáÖÜÄçìêÜççÇ=ïáíÜ=~=ÜáÖÜ=èì~äáíó=éìÄäáÅ=êÉ~äã=íÜ~í=áë=ÅçåëáëíÉåí=ïáíÜ=íÜÉ=êÉëí=çÑ=íÜÉ=åÉï=ÇÉîÉäçéãÉåíë=~Åêçëë=íÜÉ=~êÉ~K=^=ëÉêáÉë=çÑ=åÉïI=ëÉÅìêÉ=é~êâáåÖ=~êÉ~ë=ïáää=ÄÉ=ÇÉäáîÉêÉÇ=áå=äçÅ~íáçåë=íÜ~í=~êÉ=ÅçåîÉåáÉåí=íç=íÜÉ=~Çà~ÅÉåí=ÜçíÉäë=íç=ÑêÉÉ=ìé=êç~Ç=ëé~ÅÉ=Ñçê=éìÄäáÅ=êÉ~äã=áãéêçîÉãÉåíëK===Figure 8.1: Potential improvements to traditional holiday accommodation

==




• Strand MP3A: Physical Public Realm Improvements.=qÜÉ=ÇÉäáîÉêó=çÑ=éÜóëáÅ~ä=áãéêçîÉãÉåíë=áåÅäìÇáåÖI=äáÖÜíáåÖI=ëáÖå~ÖÉI=ëíêÉÉí=ÑìêåáíìêÉ=~åÇ=é~êâáåÖ=ïáää=ÄÉ=äáåâÉÇ=íç=íÜÉ=ëìÅÅÉëëÑìä=ÅêÉ~íáçå=çÑ=äçÅ~ä=ÄìëáåÉëë=ÇÉîÉäçéãÉåí=~Åíáçå=~êÉ~ë=áÇÉ~ääó=ÖêçìéÉÇ=~êçìåÇ=É~ÅÜ=çÑ=íÜÉ=ã~áå=ëíêÉÉíë=äÉ~ÇáåÖ=íç=íÜÉ=ï~íÉêÑêçåíK=

• Strand MP3B: Building Improvements Funding, Grant & Loan Schemes.=fí=áë=íÜÉ=áåíÉåíáçå=íÜ~í=ÄìëáåÉëë=ÇÉîÉäçéãÉåí=ëíêÉÉíëI=éçíÉåíá~ääó=ãçÇÉääÉÇ=ìéçå=íÜÉ=Ú_ìëáåÉëë=fãéêçîÉãÉåí=aáëíêáÅíÛ=ÅçåÅÉéíI=~êÉ=Ñçêã~ääó=Éëí~ÄäáëÜÉÇI=ïÜáÅÜ=ïçìäÇ=ÄÉ=~ÄäÉ=íç=~ÅÅÉëë=~=ÄÉëéçâÉ=ÑìåÇáåÖ=ãÉÅÜ~åáëã=íÜ~í=ïçìäÇ=~ëëáëí=áå=íÜÉ=êÉåçî~íáçå=çÑ=éêçéÉêíáÉëK==

_faÛp=~êÉ=~=äçÅ~ä=ëçäìíáçå=íç=áãéêçîÉãÉåí=~åÇ=ã~å~ÖÉãÉåí=íÜ~í=Ü~îÉ=~å=Éèìáí~ÄäÉ=~åÇ=ëìëí~áå~ÄäÉ=ÑìåÇáåÖ=ëíêÉ~ã=ÇÉêáîÉÇ=Ñêçã=~ää=âÉó=áåíÉêÉëíë=ïáíÜáå=~å=~êÉ~K=qÜÉ=ÅçåÅÉéí=ï~ë=çêáÖáå~ääó=ëÉí=ìé=áå=íÜÉ=rp=áå=íÜÉ=ä~íÉ=NVTMÛë=íç=ÅçãÄ~í=ÇÉÅäáåáåÖ=êÉí~áä=~åÇ=ÅçããÉêÅá~ä=~ÅíáîáíáÉë=áå=çäÇÉêI=áååÉê=Åáíó=åÉáÖÜÄçìêÜççÇëK=qÜÉ=ÚÅäÉ~å=~åÇ=ë~ÑÉÛ=ÉíÜçë=~åÇ=ÇÉäáîÉêó=íÜ~í=áë=íÜÉ=éêáãÉ=ÑçÅìë=çÑ=íÜÉ=rp=ëíóäÉ=_fap=áë=é~áÇ=Ñçê=Äó=~å=~ÇÇáíáçå~ä=äÉîó=çê=ëìêÅÜ~êÖÉ=çå=éêçéÉêíó=çïåÉêë=ïÜÉêÉ=íÜÉó=îçíÉ=íç=~ÅÅÉéí=áíK=pìÅÜ=~å=áåáíá~íáîÉ=ÅçìäÇ=ã~ñáãáëÉ=íÜÉ=äçÅ~ä=êÉëéçåëáÄáäáíó=~åÇ=ÅçåíêáÄìíáçåë=çÑ=íÜÉ=ä~êÖÉ=ÅçããÉêÅá~ä=ÄìëáåÉëëÉë=íÜ~í=íÜÉ=ã~ëíÉêéä~å=äççâë=íç=~ííê~ÅíK=

qÜÉ=ÄìáäÇáåÖ=ïçêâë=ïçìäÇ=ÄÉ=ÖçîÉêåÉÇ=Äó=aÉëáÖå=dìáÇÉäáåÉëI=ïÜáÅÜ=ïçìäÇ=ÜÉäé=ÅêÉ~íÉ=~=ãçêÉ=ÅçåëáëíÉåíI=ÜáÖÜ=èì~äáíó=ÜáëíçêáÅ=ÉåîáêçåãÉåíK==

cìåÇë=~äëç=Å~å=ÄÉ=í~êÖÉíÉÇ=íçï~êÇë=ëéÉÅáÑáÅ=åÉÉÇëI=åçí=àìëí=ÄìáäÇáåÖ=ÇÉîÉäçéãÉåí=ïçêâëI=ÄÉ=áí=~êçìåÇ=ê~áëáåÖ=ëí~åÇ~êÇë=çÑ=ã~å~ÖÉãÉåí=~åÇ=ã~áåíÉå~åÅÉ=çÑ=íÜÉ=éìÄäáÅ=êÉ~äãI=ÇÉÅêÉ~ëáåÖ=ÅêáãÉ=~åÇ=íÜÉ=ÑÉ~ê=çÑ=ÅêáãÉI=áãéêçîáåÖ=éìÄäáÅ=íê~åëéçêíI=áåÅêÉ~ëáåÖ=~ÅÅÉëë=íç=äçÅ~ä=àçÄë=~åÇ=Å~é~Åáíó=ÄìáäÇáåÖ=çÑ=íÜÉ=äçÅ~ä=ÅçããìåáíóK=

• Strand MP3C: The creation of a one-stop-shop ‘Tourism Bureau’K=fí=ïáää=ÄÉ=ÅêìÅá~ä=íç=Éëí~ÄäáëÜ=~=çåÉJëíçéJëÜçé=ëÉêîáÅÉ=Ñçê=íÜÉ=äçÅ~ä=íçìêáëã=~åÇ=Üçëéáí~äáíó=ëÉÅíçêI=íÜêçìÖÜ=ïÜáÅÜ=ÇÉÇáÅ~íÉÇ=ãÉåíçêë=Å~å=ÖìáÇÉ=äçÅ~ä=ÉãéäçóÉêë=íç=íÜÉ=~ééêçéêá~íÉ=áåÑçêã~íáçå=êÉä~íáåÖ=íç=êÉÅêìáíãÉåíI=ëâáääë=~åÇ=íê~áåáåÖI=ã~êâÉíáåÖ=~åÇ=éêçãçíáçåI=Öê~åíë=~åÇ=äç~åëI=íçÖÉíÜÉê=ïáíÜ=ã~êâÉí=êÉëÉ~êÅÜ=~åÇ=ëìééçêíáåÖ=ëÉêîáÅÉëK=qÜáë=Úqçìêáëã=_ìêÉ~ìÛ=ëÜçìäÇ=ÄÉ=Éëí~ÄäáëÜÉÇ=~ë=~=éÜóëáÅ~ä=éêÉëÉåÅÉ=ïáíÜáå=íÜÉ=j~ëíÉêéä~å=ëáíÉK=fí=ëÜçìäÇ=ÄÉ=äÉ~Ç=Äó=~å=çîÉê~ää=Úqçìêáëã=qò~êÛ=ïÜç=ïçìäÇ=~Åí=~ë=íÜÉ=ëéçâÉëéÉêëçå=Ñçê=íÜÉ=_ä~Åâéççä=íçìêáëí=ëÉÅíçêI=ÅÜ~ãéáçåáåÖ=íÜÉ=~êÉ~=áå=íÜÉ=êÉÖáçå~äI=å~íáçå~ä=~åÇ=áåíÉêå~íáçå~ä=ã~êâÉíéä~ÅÉI=~åÇ=ÅçìêíáåÖ=áåîÉëíãÉåí=áå=åÉï=Ñ~ÅáäáíáÉë=~åÇ=~ííê~Åíáçåë=~Åêçëë=íÜÉ=êÉëçêíK=qÜÉ=ÇÉîÉäçéãÉåí=çÑ=~=qçìêáëã=_ìêÉ~ì=Ü~ë=ÄÉÉå=Ä~ÅâÉÇ=Äó=i~åÅ~ëíÉê=råáîÉêëáíóI=_ìëáåÉëë=iáåâI=råáîÉêëáíó=çÑ=`Éåíê~ä=i~åÅ~ëÜáêÉI=~åÇ=_ä~Åâéççä=~åÇ=cäóÇÉ=`çääÖÉK=

• Strand MP3D: Place Marketing. ^ãÄ~ëë~Ççêë=Å~å=~Ççéí=~=ïáÇÉê=ã~êâÉíáåÖ=~åÇ=éêçãçíáçå~ä=êçäÉ=áå=ÉåÖ~ÖáåÖ=áåíÉêÉëí=áå=_ä~Åâéççä=åçí=àìëí=~ãçåÖëí=íçìêáëíë=Äìí=~äëç=íÜÉ=äçÅ~ä=êÉëáÇÉåíëI=ïçêâáåÖ=ïáíÜ=Åçããìåáíó=~åÇ=îçäìåí~êó=ÖêçìéëI=ëÅÜççäë=~åÇ=ëéÉÅá~ä=áåíÉêÉëí=Öêçìéë=áå=íÜÉ=ëìêêçìåÇáåÖ=~åÇ=ïáÇÉê=ÜáåíÉêä~åÇK=cçê=Éñ~ãéäÉ=ÉåÅçìê~ÖáåÖ=ãçêÉ=äçÅ~ääó=ÑçÅìëëÉÇ=ÉîÉåíë=~åÇ=çéÉåáåÖ=çÑ=~ííê~Åíáçåë=áå=äçï=ëÉ~ëçåI=áåëíáÖ~íáåÖ=çê=ëìééçêíáåÖ=íÜÉãÉÇ=éêçÖê~ããÉë=~åÇ=é~Åâ~ÖÉëI=íç=é~êíáÅìä~ê=ã~êâÉí=ëÉÖãÉåíëI=ïáíÜ=é~êíáÅìä~ê=êÉÑÉêÉåÅÉ=íç=ëÉ~ëçå~äáíó=áëëìÉë=~åÇ=çééçêíìåáíáÉë=éêÉëÉåíÉÇ=Äó=~=ÖêçïíÜ=áå=ëéÉÅá~äáíó=ÜçäáÇ~óëK=fåíêçÇìÅáåÖ=ãçêÉ=àçáåí=~åÇ=äáåâÉÇ=áåáíá~íáîÉë=ïáíÜ=çíÜÉê=äçÅ~ä=~êÉ~ë=íç=éêçîáÇÉ=~=ïÜçäÉ=é~Åâ~ÖÉ=ïçìäÇ=~äëç=éêÉëÉåí=ÖççÇ=çééçêíìåáíáÉëK=



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support, innovation &

INTRODUCTION

tÜáäëí=íÜÉ=ÑêçåíäáåÉ=Üçëéáí~äáíó=~åÇ=íçìêáëã=ëÉÅíçê=ïáää=ìåÇçìÄíÉÇäó=~Åí=~ë=íÜÉ=âÉó=ÉÅçåçãáÅ=ÇêáîÉê=Ñçê=_ä~ÅâéççäI=íÜÉ=j~ëíÉêéä~å=~äëç=éêçãçíÉë=~=ëÉêáÉë=çÑ=ÅçãéçåÉåíë=íÜ~í=ïáää=Éå~ÄäÉ=íÜÉ=êÉëçêí=íç=ÇáîÉêëáÑó=áíë=ÉÅçåçãáÅ=Ä~ëÉ=~åÇ=éêçãçíÉ=ÄìëáåÉëë=áååçî~íáçåK==Measures and Actions

• Strand MP4A: Promoting InnovationK=qÜÉ=íê~åëÑçêãÉÇ=êÉëçêí=ïáää=ÑçÅìë=ìéçå=~=ÜáÖÜ=èì~äáíóI=ãçÇÉêå=íçìêáëí=çÑÑÉêK=qÜáë=ïáää=áåÅäìÇÉ=íÜÉ=îÉêó=ä~íÉëí=áå=íÉÅÜåçäçÖó=áå=íÉêãë=çÑ=ÉåíÉêí~áåãÉåí=~åÇ=îáëáíçê=~ííê~Åíáçåë=~åÇ=~ë=ëìÅÜ=ïáää=êÉèìáêÉ=åÉï=áååçî~íáîÉ=Ñ~ÅáäáíáÉë=~åÇ=ÉèìáéãÉåí=íç=ëíáãìä~íÉ=~åÇ=ÉåíÉêí~áå=~=ÖêÉ~íÉê=åìãÄÉê=çÑ=îáëáíçêëK=qÜáë=áå=íìêå=ïçìäÇ=ëíáãìä~íÉ=äçÅ~ä=áååçî~íáçå=áå=é~êíáÅìä~ê=áå=êÉä~íáçå=íç=äáÖÜíáåÖI=ÉäÉÅíêçåáÅëI=~åÇ=ÅçãéìíáåÖ=íç=ëìééäó=íÜáë=ÖêçïáåÖ=ã~êâÉíK=qÜÉ=çééçêíìåáíó=íÜÉêÉÑçêÉ=Éñáëíë=íç=ÇÉîÉäçé=ÜáJíÉÅÜåçäçÖó=ÉäÉÅíêçåáÅëI=äáÖÜíáåÖ=~åÇ=ÅçãéìíáåÖ=ÄìëáåÉëëÉë=ëéÉÅáÑáÅ~ääó=áå=êÉä~íáçå=íç=íÜÉ=ÅìëíçãÉê=ëÉêîáÅÉ=~åÇ=íçìêáëã=ëÉÅíçêëI=ïÜáÅÜ=ïçìäÇ=~ééÉ~ä=íç=~=Ñ~ê=ïáÇÉê=ã~êâÉí=íÜ~å=íÜÉ=äçÅ~ä=_ä~Åâéççä=ã~êâÉíK=qÜáë=ïáää=åÉÉÇ=íç=ÄÉ=éêçãçíÉÇ=~åÇ=ëìééçêíÉÇ=Äó=ëéÉÅáÑáÅ=ÄìëáåÉëë=ëìééçêí=ëÉêîáÅÉëI=~ë=éêçîáÇÉÇ=~í=íÜÉ=_ä~Åâéççä=qÉÅÜåçäçÖó=j~å~ÖÉãÉåí=`ÉåíêÉK=tÜáäëí=íÜÉ=ÅÉåíêÉ=Ü~ë=ÄÉÉå=~å=ìåÇçìÄíÉÇ=ëìÅÅÉëëI=áí=ÇçÉë=éìêÉäó=Åçåí~áå=áåÇáÖÉåçìë=íÉÅÜåçäçÖó=Ä~ëÉÇ=ÄìëáåÉëëÉëK=fí=ã~ó=ÄÉ=åÉÅÉëë~êó=íç=ÅçåëáÇÉê=íÜÉ=íóéÉ=çÑ=~Çãáëëáçåë=ïáíÜ=~=îáÉï=íç=êÉÑçÅìëáåÖ=ìéçå=áåÇáÖÉåçìë=íÉÅÜåçäçÖóI=íçÖÉíÜÉê=ïáíÜ=íÜÉ=éêçîáëáçå=çÑ=çíÜÉê=ïçêâëé~ÅÉ=í~êÖÉíÉÇ=~í=çíÜÉê=äçÅ~ä=ÄìëáåÉëë=ëÉÅíçêë=ëìÅÜ=~ë=ãÉÇá~=~åÇ=ÇÉëáÖåK=qÜáë=ëÜçìäÇ=ÄÉ=ÉñéäçêÉÇ=ïáíÜ=_ä~Åâéççä=~åÇ=cóäÇÉ=`çääÉÖÉI=ïÜç=~êÉ=ÅìêêÉåíäó=éä~ååáåÖ=íç=ÇÉîÉäçé=áåÅìÄ~íçê=ìåáíë=ïáíÜáå=_ä~Åâéççä=í~áäçêÉÇ=íç=íÜÉ=ãÉÇá~=~åÇ=ÇÉëáÖå=ëÉÅíçêI=Ñçê=ïÜáÅÜ=íÜÉ=ÅçääÉÖÉ=Ü~ë=~å=~ÅâåçïäÉÇÖÉÇ=ëíêçåÖ=êÉéìí~íáçåK==

• Strand MP4B: Construction Sector business supportK=qÜÉ=éêÉÇçãáå~åí=~ãçìåí=çÑ=ÅçåëíêìÅíáçå=ïçêâ=áë=Å~êêáÉÇ=çìí=Äó=ëìééäó=ÅÜ~áå=çêÖ~åáë~íáçåëI=íÜÉ=ã~àçêáíó=çÑ=ïÜáÅÜ=~êÉ=êÉÖáçå~ä=pjbÛëK=jáÅêçJÄìëáåÉëëÉë=Ççãáå~íÉ=íÜÉ=áåÇìëíêó=áå=íÜ~í=RMB=çÑ=~ää=ÅçåëíêìÅíáçå=ÄìëáåÉëëÉë=áå=íÜÉ=kt=~êÉ=ëçäÉ=íê~ÇÉêë=~åÇ=çåäó=NKPB=çÑ=Åçãé~åáÉë=Éãéäçó=ãçêÉ=íÜ~å=RM=éÉçéäÉK=fí=áë=áãéçêí~åíI=íÜÉêÉÑçêÉI=íÜ~í=~ÇîáÅÉ=áë=éêçîáÇÉÇ=íç=ëã~ääÉê=ÅçåëíêìÅíáçå=ÄìëáåÉëëÉë=áå=íÉêãë=çÑ=ÄìëáåÉëë=ÇÉîÉäçéãÉåíI=ëìééçêíáåÖ=íÜÉ=íÉåÇÉêáåÖ=éêçÅÉëëÉëI=êÉÅêìáíãÉåí=~åÇ=í~ÅâäáåÖ=ëâáää=ëÜçêí~ÖÉëK=aìÉ=íç=íÜÉ=ÜáÖÜ=ÇÉÖêÉÉ=çÑ=ëìÄÅçåíê~ÅíáåÖ=áå=íÜÉ=áåÇìëíêóI=áí=áë=~äëç=áãéçêí~åí=Ñçê=ãáÅêç=ÄìëáåÉëëÉë=íç=Ü~îÉ=íÜÉ=åÉÅÉëë~êó=ã~å~ÖÉãÉåí=~åÇ=ëìéÉêîáëçêó=ëâáääë=áå=çêÇÉê=íç=ÅçJçêÇáå~íÉ=éêçàÉÅíë=ïáíÜ=ä~êÖÉê=Åçãé~åáÉëK=eÉäéáåÖ=äçÅ~ä=Åçãé~åáÉë=íç=áåÅêÉ~ëÉ=íÜÉáê=Å~é~Åáíó=íç=

9. theme MP4: businessdiversification



çÑÑÉê=ëÉêîáÅÉëI=ïáää=ÑìêíÜÉê=áåÅêÉ~ëÉ=íÜÉ=åÉÉÇ=Ñçê=~ÇÇáíáçå~ä=`çåëíêìÅíáçå=ëâáääëK=

• Strand MP4C: Creative, Cultural and Performing Arts Industries qÜÉ=ÅêÉ~íáîÉI=Åìäíìê~ä=~åÇ=éÉêÑçêãáåÖ=~êíë=áåÇìëíêáÉë=~êÉ=ëíáãìä~íÉÇ=áå=_ä~Åâéççä=íÜêçìÖÜ=íÜÉ=cb=~åÇ=eb=ÅçìêëÉë=êìå=Äó=_ä~Åâéççä=~åÇ=cäóÇÉ=`çääÉÖÉK=qÜÉ=ÅçääÉÖÉ=áë=å~íáçå~ääó=~ÅÅä~áãÉÇ=Ñçê=áíë=éêçÇìÅíáçå=çÑ=ÇÉëáÖåÉêëI=áääìëíê~íçêëI=éÜçíçÖê~éÜÉêëI=Ç~åÅÉêëI=éÉêÑçêãÉêëI=~åÇ=ãìëáÅá~åë=ÉíÅK=eçïÉîÉê=íÜÉêÉ=~êÉ=ÅìêêÉåíäó=îÉêó=ÑÉï=ïÜç=êÉëáÇÉ=~åÇ=êÉí~áå=íÜÉáê=ëâáääë=áå=_ä~ÅâéççäI=ÇìÉ=íç=íÜÉ=ä~Åâ=çÑ=~ééêçéêá~íÉ=éêÉãáëÉëI=îÉåìÉë=çê=ã~êâÉíëK=

qÜÉ=j~ëíÉêéä~å=éêçéçëÉë=ä~êÖÉ=ëÅ~äÉ=áåîÉëíãÉåí=áå=ÉåíÉêí~áåãÉåí=îÉåìÉë=ïÜáÅÜ=~êÉ=ä~êÖÉäó=~ëëçÅá~íÉÇ=ïáíÜ=íÜÉ=Å~ëáåç=ëíóäÉ=êÉëçêí=~ë=ëÉÉå=áå=i~ë=sÉÖ~ëK=c~ãáäó=ÉåíÉêí~áåãÉåíI=ÄÉ=áí=íÜÉ~íêáÅ~äI=Ç~åÅÉI=ãìëáÅ~äë=ÉíÅK=Å~å=Å~éíìêÉ=íÜÉ=éÉêÑçêãáåÖ=~êíë=ëâáääë=çÑ=íÜçëÉ=íÜ~í=íê~áå=äçÅ~ääóI=~åÇ=íÜìë=éêçîáÇÉ=~=ã~êâÉí=Ñçê=íÜÉáê=í~äÉåíëK==

^=`áêÅìë=pÅÜççä=ÅçìäÇ=ëáãáä~êäó=ÄÉ=éêçéçëÉÇ=íç=ÄìáäÇ=çå=íÜÉ=éêçÑáäÉ=çÑ=íÜÉ=qçïÉê=`áêÅìëK==qÜáë=ÅçìäÇ=Çê~ï=çå=Éñ~ãéäÉë=ëìÅÜ=~ë=qÜÉ=`áêÅìë=pé~ÅÉ=áå=e~ÅâåÉóI=ïÜáÅÜ=áë=~=ÅÉåíêÉ=çÑ=ÉñÅÉääÉåÅÉ=áå=ÅáêÅìë=~êíëI=~åÇ=çåÉ=çÑ=íÜÉ=íçé=íÜêÉÉ=ÅáêÅìë=ëÅÜççäë=áå=bìêçéÉK=qÜÉ=ëÅÜççä=çÑÑÉêë=~=ÇáîÉêëÉ=~êíáëíáÅ=éêçÖê~ããÉ=íÜ~í=áåÅçêéçê~íÉë=eb=~åÇ=cb=èì~äáÑáÅ~íáçåë=áå=ÅáêÅìë=~êíëI=éêçÑÉëëáçå~ä=ÇÉîÉäçéãÉåí=çééçêíìåáíáÉë=Ñçê=éÉêÑçêãÉêëI=é~êíáÅáé~íçêó=~åÇ=äÉáëìêÉ=~ÅíáîáíáÉë=Ñçê=óçìåÖ=éÉçéäÉK=pìÅÜ=~=ëÅÜççä=áå=_ä~Åâéççä=ïçìäÇ=ÄÉåÉÑáí=íÜÉ=Åçããìåáíó=~ë=ïÉää=~ë=éêçîáÇÉ=ëâáääÉÇ=éÉêÑçêãÉêë=Ñçê=íÜÉ=äçÅ~ä=ÉåíÉêí~áåãÉåí=ã~êâÉíK=fí=áë=~äëç=~=píê~åÇ=ïÜáÅÜ=íáÉë=ÅäçëÉäó=íç=íÜÉ=ïçêâ=çÑ=íÜÉ=ÅçääÉÖÉK=

qç=éêçãçíÉ=ÅêÉ~íáîÉ=áåÇìëíêáÉë=íÜÉ=ÅçääÉÖÉ=áë=~äêÉ~Çó=äççâáåÖ=íç=éêçîáÇÉ=ÇÉÇáÅ~íÉÇ=ïçêâëé~ÅÉ=ìåáíë=çå=áíë=m~ä~íáåÉ=`~ãéìëI=íç=êÉí~áå=íÜÉ=í~äÉåíë=~åÇ=ÜÉäé=ëíáãìä~íÉ=ÉåíêÉéêÉåÉìêëÜáé=~ãçåÖëí=íÜÉáê=éìéáäëK=qÜÉëÉ=ÉåíÉêéêáëÉë=Å~å=Å~éáí~äáëÉ=çå=ÉÅçåçãáÅ=çééçêíìåáíáÉë=éêÉëÉåíÉÇ=Äó=íÜÉ=j~ëíÉêéä~åI=ÄÉ=áí=íÜêçìÖÜ=çÑÑÉêáåÖ=áåíÉêáçê=ÇÉëáÖå=ëâáääë=íç=ÜçíÉäáÉêëI=Öê~éÜáÅ=ÇÉëáÖå=~åÇ=éÜçíçÖê~éÜó=Ñçê=ã~êâÉíáåÖ=éìêéçëÉë=çê=íÉÅÜåáÅ~ä=áääìëíê~íáçåK==

=



for investment INTRODUCTION

qÜÉ=j~ëíÉêéä~å=áë=ÅäÉ~êäó=ÑçÅìëÉÇ=ìéçå=ÜáÖÜ=èì~äáíó=ìêÄ~å=~åÇ=ä~åÇëÅ~éÉ=ÇÉëáÖåI=íç=Éëí~ÄäáëÜ=~=ÄçäÇI=ÜáÖÜ=èì~äáíó=ìêÄ~å=ÉåîáêçåãÉåí=Ñçê=~=íê~åëÑçêãÉÇ=_ä~ÅâéççäK==qÜÉ=ã~àçê=ÅçãéçåÉåíë=~ÅíáåÖ=~ë=éÜóëáÅ~ä=ÅçååÉÅíçêë=~êÉ=Ä~ëÉÇ=çå=éìÄäáÅ=íê~åëéçêíI=íÜÉ=éìÄäáÅ=êÉ~äãI=ä~åÇ=ìëÉI=íÜÉ=éêçãÉå~ÇÉI=Äìí=ãçëí=áãéçêí~åí=áë=~=ä~åÇëÅ~éÉ=ëíê~íÉÖó=ïÜáÅÜ=Ü~ë=ÄÉÉå=êÉÑÉêêÉÇ=íç=~ë=íÜÉ=ÚoÉíìêå=çÑ=k~íìêÉÛ=íç=_ä~ÅâéççäK==Figure 10.1 Visualisation of the Masterplan =

===Core Masterplan Design Components

cìåÇ~ãÉåí~ä=íç=íÜÉ=ëìÅÅÉëëÑìä=êÉÖÉåÉê~íáçå=çÑ=_ä~Åâéççä=áë=íÜÉ=áåíêçÇìÅíáçå=çÑ=~=ÅçãéêÉÜÉåëáîÉ=ä~åÇëÅ~éÉ=ëíê~íÉÖó=íÜ~í=ÄêáåÖë=å~íìêÉ=Ä~Åâ=íç=íÜÉ=ÜÉ~êí=çÑ=íÜÉ=íçïåK==få=êÉëéçåëÉ=íç=íÜÉ=íçïåÛë=ÅçåíÉñíI=íÜÉ=ÇÉëáÖå=ìëÉë=íÜÉ=íáãÉ=íÉëíÉÇ=ãÉíÜçÇ=çÑ=ÅêÉ~íáåÖ=íêÉÉJäáåÉÇI=äáî~ÄäÉ=ëíêÉÉíë=ÅçååÉÅíáåÖ=~=ëÉêáÉë=çÑ=~ééêçéêá~íÉäó=ëÅ~äÉÇ=íçïå=ëèì~êÉëK==qÜÉ=íçïå=ÅÉåíêÉ=ïáää=Ü~îÉ=åÉï=éìÄäáÅ=ëèì~êÉë=~í=kçêíÜ=pí~íáçåI=pí=gçÜåë=`ÜìêÅÜI=íÜÉ=mìÄäáÅ=iáÄê~êóI=~åÇ=q~äÄçí=pèì~êÉK=få=~ÇÇáíáçå=~=åÉï=qçïå=pèì~êÉ=áë=Éåîáë~ÖÉÇ=íç=ÄÉ=Äìáäí=çå=íÜÉ=tÉëí=píêÉÉí=`~ê=m~êâ=ëáíÉ=~åÇ=ÅçååÉÅíÉÇ=Äó=~=Å~åçéáÉÇ=ëíêÉÉíë=íç=~å=ÉîÉåí=é~êâ=áå=Ñêçåí=çÑ=åÉï=`çåÑÉêÉåÅÉ=`ÉåíêÉ=Ñ~ÅáäáíáÉëK==qÜÉ=åÉï=Ö~íÉï~ó=ä~åÇëÅ~éÉ=~í=íÜÉ=Ä~ëÉ=çÑ=íÜÉ=vÉ~Ççå=t~ó=ê~ãé=~åÇ=ÅçåíáåìáåÖ=çå=íç=pÉ~ëáÇÉêë=t~ó=ïáää=ÜÉäé=ÇÉÑáåÉ=íÜÉ=åÉï=áã~ÖÉ=Ñçê=îáëáíçêë=ÉåíÉêáåÖ=_ä~Åâéççä=Äó=Å~ê=çê=ÄìëK==qÜÉ=ÅìêêÉåí=ëÉ~=çÑ=í~êã~ÅI=Å~ê=é~êâáåÖ=~åÇ=Ö~ÄäÉ=ÉåÇë=çÑ=ÜçìëáåÖ=ïáää=ÄÉ=ÅçãéäÉíÉäó=íê~åëÑçêãÉÇ=áåíç=ÄÉ~ìíáÑìä=~åÇ=îáëì~ääó=ÉåíáÅáåÖ=ä~åÇëÅ~éÉ=íÜ~í=áë=ÄçíÜ=ãÉãçê~ÄäÉ=~åÇ=ÑìåÅíáçå~äK=

10. theme MP5: climate



^ÅÅÉåíì~íáåÖ=íÜÉ=åÉï=é~êâ=ïáää=ÄÉ=ä~êÖÉ=ëÅ~äÉ=éìÄäáÅ=~êíI=äáÖÜí=ëÅìäéíìêÉë=~åÇ=ï~íÉê=ÑÉ~íìêÉëK===qÜÉ=ãçëí=ëáÖåáÑáÅ~åí=ÉäÉãÉåí=çÑ=íÜÉ=ä~åÇëÅ~éÉ=ëíê~íÉÖó=ïáää=ÄÉ=~=êÉÇÉëáÖåÉÇ=mêçãÉå~ÇÉK==`çãÄáåÉÇ=ïáíÜ=íÜÉ=êÉèìáêÉãÉåíë=çÑ=íÜÉ=åÉï=ëÉ~=ÇÉÑÉåëÉëI=íÜÉ=ï~íÉêÑêçåí=ïáää=ÄÉ=~=ìåáèìÉ=~åÇ=ëéÉÅá~ä=éÜóëáÅ~ä=ÉåîáêçåãÉåí=íÜ~í=ÅêÉ~íÉë=~=ëÉêáÉë=çÑ=ëÅìäéíÉÇ=ëé~ÅÉë=ïáíÜ=Úpé~åáëÜ=píÉéëÛ=äÉ~ÇáåÖ=Ççïå=íç=íÜÉ=ÄÉ~ÅÜK=qÜÉ=mêçãÉå~ÇÉ=ïáää=ÄÉ=éÉÇÉëíêá~å=ÑçÅìëÉÇ=~åÇ=ïáää=áåíêçÇìÅÉ=~=ëÉêáÉë=çÑ=ëÅìäéíÉÇ=ÇìåÉë=ïáíÜ=ëÉ~=Öê~ëëÉëI=Çê~ïáåÖ=çå=ä~åÇ=Ñçêãë=ÑçìåÇ=ÑìêíÜÉê=Ççïå=íÜÉ=Åç~ëíI==ÅêÉ~íáåÖ=ïáåÇ=éêçíÉÅíÉÇ=ï~äâï~óë=~åÇ=ëáííáåÖ=~êÉ~ëK==ATTRACTION OF INVESTMENT

råÇçìÄíÉÇäó=íÜÉ=ëíêçåÖ=ÑçÅìë=ìéçå=ìêÄ~å=~åÇ=ä~åÇëÅ~éÉ=ÇÉëáÖå=ïáää=ÅçåëáÇÉê~Ääó=ÉåÜ~åÅÉ=íÜÉ=îáëì~ä=~ééÉ~ê~åÅÉ=~åÇ=ÉåîáêçåãÉåí~ä=èì~äáíó=çÑ=íÜÉ=ìêÄ~å=~êÉ~K=få=~ÇÇáíáçåI=íÜÉ=íê~Çáíáçå~ä=áã~ÖÉ=~åÇ=ÉÅçåçãáÅ=éÉêÅÉéíáçå=çÑ=íÜÉ=êÉëçêí=ïáää=ÄÉ=íê~åëÑçêãÉÇ=íç=íÜ~í=çÑ=~=åÉï=ãçÇÉêåI=îáÄê~åí=~åÇ=ÉñÅáíáåÖ=ÉÅçåçãáÅ=ÜìÄ=áå=íÜÉ=êÉÖáçåK=fåîÉëíçê=~åÇ=çÅÅìéáÉê=ëÉåíáãÉåí=íç=íÜÉ=íçïå=ïáää=ÄÉ=íê~åëÑçêãÉÇK===Measures and Actions

• Strand MP5A: Public Realm Improvements==qÜÉ=éÜóëáÅ~ä=áãéêçîÉãÉåíë=áääìëíê~íÉÇ=íç=áãéêçîÉ=Ö~íÉï~óë=~åÇ=ëíê~íÉÖáÅ=~êÉ~ë=çÑ=çéÉå=ëé~ÅÉ=áåÅäìÇáåÖ=íÜÉ=éêçãÉå~ÇÉ=~åÇ=åÉï=éìÄäáÅ=ëèì~êÉë=ïáää=ÄÉ=ÅçêÉ=ÑçìåÇ~íáçåë=çÑ=~=åÉï=áãéêçîÉÇ=ìêÄ~å=ÉåîáêçåãÉåíK=eáÖÜ=èì~äáíó=ÉåîáêçåãÉåíë=ïáää=åçí=çåäó=áãéêçîÉ=íÜÉ=îáëì~ä=~ééÉ~ê~åÅÉ=çÑ=íÜÉ=êÉëçêíI=Äìí=~äëç=ÉåÜ~åÅÉ=äÉÖáÄáäáíóI=ãçîÉãÉåí=é~ííÉêåë=~Åêçëë=íÜÉ=êÉëçêí=~åÇ=ÉåÖÉåÇÉê=~=Åäáã~íÉ=Ñçê=ÄìëáåÉëëK=pìÅÜ=éÜóëáÅ~ä=ïçêâë=ïáää=êÉèìáêÉ=~=ÜáÖÜ=ëí~åÇ~êÇ=çÑ=ÇÉëáÖå=~åÇ=ÑçÅìë=çå=ÇÉäáîÉêóK=

• Strand MP5B: Marketing & Promotion==Ó=ÉÑÑçêíë=ãìëí=ÄÉ=ã~ÇÉ=íç=ÉåëìêÉ=íÜÉ=íê~åëÑçêã~íáçå=çÑ=íÜÉ=êÉëçêí=áë=Ñìääó=ã~êâÉíÉÇ=íç=éêçãçíÉ=íÜÉ=äçÅ~íáçå=~ë=~=éä~ÅÉ=íç=áåîÉëí=~åÇ=íê~ÇÉK=qÜáë=ïáää=é~êíáÅìä~êäó=êÉä~íÉ=íç=íÜÉ=ìéÖê~ÇáåÖ=çÑ=íÜÉ=êÉëçêí=Üçëéáí~äáíó=~åÇ=~ÅÅçããçÇ~íáçå=ëÉÅíçêëI=ïÜáÅÜ=~êÉ=~åíáÅáé~íÉÇ=ïáää=ìåÇÉêÖçÉ=ÅçåëáÇÉê~ÄäÉ=êÉëíêìÅíìêáåÖI=ïáíÜ=äçïÉê=èì~äáíó=~ÅíáîáíáÉë=ÄÉáåÖ=ìéÖê~ÇÉÇ=íç=çê=êÉéä~ÅÉÇ=Äó=åÉï=ÜáÖÜ=èì~äáíó=Ñ~ÅáäáíáÉë=~í=ÖêÉ~íÉê=ëÅ~äÉK=få=~ÇÇáíáçå=ïáÇÉê=áåîÉëíãÉåí=çééçêíìåáíáÉë=~Åêçëë=íÜÉ=_ä~Åâéççä=~êÉ~=ëÜçìäÇ=ÄÉ=~ÅíáîÉäó=éêçãçíÉÇI=~åÇ=ã~êâÉíÉÇ=áå=ÅäçëÉ=~ëëçÅá~íáçå=ïáíÜ=íÜÉ=ìéÖê~ÇÉÇ=Úèì~äáíó=çÑ=äáÑÉÛ=ÅçåëáÇÉê~íáçåë=íÜ~í=ïáää=ÄÉ=ÇÉäáîÉêÉÇ=îá~=áåîÉëíãÉåí=áå=íÜÉ=ÅÉåíê~ä=~êÉ~=çÑ=íÜÉ=êÉëçêíÛë=êÉí~áä=~åÇ=ÉåíÉêí~áåãÉåí=Ñ~ÅáäáíáÉëK=

• Strand MP5C: Transport improvementsK=qÜÉ=j~ëíÉêéä~å=Åçåí~áåë=~=åìãÄÉê=çÑ=éêçéçë~äë=íç=ÉåÜ~åÅÉ=íÜÉ=å~íìêÉ=çÑ=íê~åëéçêí=Ñ~ÅáäáíáÉëI=ÄçíÜ=áå=íÉêãë=çÑ=íÜÉ=ÅêÉ~íáçå=çÑ=~ííê~ÅíáîÉ=Úd~íÉï~óëÛ=íç=íÜÉ=êÉëçêíI=~åÇ=áå=íÉêãë=çÑ=áåíÉêå~ä=áåÑê~ëíêìÅíìêÉ=áãéêçîÉãÉåíë=ëìÅÜ=~ë=~å=ìéÖê~ÇÉÇ=iáÖÜí=ê~éáÇ=qê~åëáí=ëóëíÉãK=pìÅÜ=áåáíá~íáîÉë=ïáää=ÄÉ=îáí~ä=åçí=çåäó=íç=éêçîáÇÉ=~=Çê~ã~íáÅ=~åÇ=ä~ëíáåÖ=Ñáêëí=áãéêÉëëáçå=çÑ=íÜÉ=êÉëçêí=~ë=~=èì~äáíó=äçÅ~íáçå=áå=ïÜáÅÜ=íç=äáîÉ=~åÇ=ïçêâI=Äìí=~äëç=íç=ÉåëìêÉ=íÜ~í=íÜÉ=íê~ÑÑáÅ=áãé~Åí=çÑ=íÜÉ=áåíÉåëáÑáÅ~íáçå=çÑ=~Åíáîáíó=Å~å=ÄÉ=ã~å~ÖÉÇ=ÉÑÑÉÅíáîÉäóK=

==



11. conclusions

SUMMARY OF IMPACTS

fí=áë=ïáÇÉäó=êÉÅçÖåáëÉÇ=íÜ~í=_ä~Åâéççä=áë=áå=åÉÉÇ=çÑ=ã~àçê=ÅÜ~åÖÉ=íç=Çê~ã~íáÅ~ääó=íê~åëÑçêã=íÜÉ=ÑçêíìåÉë=çÑ=íÜÉ=êÉëçêí=Ñêçã=áíë=ÅìêêÉåí=éçëáíáçå=çÑ=ëäçï=~åÇ=ëíÉ~Çó=ÇÉÅäáåÉ=íç=~=ÑìíìêÉ=çÑ=~ÅÜáÉî~ÄäÉ=~åÇ=ëìëí~áåÉÇ=ÖêçïíÜK==fí=áë=ÅäÉ~ê=íÜ~í=íÜÉ=j~ëíÉêéä~å=áë=~=ëíê~íÉÖáÅ=êÉÖÉåÉê~íáçå=çééçêíìåáíó=çÑ=äçÅ~äI=êÉÖáçå~äI=å~íáçå~ä=~åÇ=ÉîÉå=áåíÉêå~íáçå~ä=áãéçêí~åÅÉ=ÇìÉ=íç=íÜÉ=ëÅ~äÉ=~åÇ=ëíê~íÉÖáÅ=íçìêáëí=áãéçêí~åÅÉ=çÑ=íÜÉ=éêçéçë~äëK===The Impact of the Development Proposals - Employment Generation

få=íÉêãë=çÑ=íÜÉ=~å~äóëáë=çÑ=íÜÉ=èì~åíìã=~åÇ=ãáñ=çÑ=ÇÉîÉäçéãÉåí=éêçéçëÉÇI=áí=áë=ÅäÉ~ê=íÜ~í=íÜÉ=ÇÉîÉäçéãÉåí=çÑ=íÜÉ=j~ëíÉêéä~å=~ë=éêçéçëÉÇ=ïçìäÇ=ÄêáåÖ=ÅçåëáÇÉê~ÄäÉ=ÉÅçåçãáÅI=ëçÅá~ä=~åÇ=Åçããìåáíó=ÄÉåÉÑáíë=íç=íÜÉ=~êÉ~K===Figure 11.1 Total employment impact == gçÄë=`çåëíêìÅíáçå=bãéäçóãÉåí=Ecqb=Éèìáî~äÉåíF= NIORM=aáêÉÅí=bãéäçóãÉåí=çå=ëáíÉ=íÜêçìÖÜ=íÜÉ=éÜóëáÅ~ä=ÇÉîÉäçéãÉåí=éêçéçë~äë=

OQIMMM=

iÉëë=aáëéä~ÅÉÇ=bãéäçóãÉåí=Ñêçã=ÉñáëíáåÖ=ÄìëáåÉëëÉë=

J=OIPMM=

táÇÉê=áåÇáêÉÅí=~åÇ=áåÇìÅÉÇ=bãéäçóãÉåí=EãìäíáéäáÉê=ÉÑÑÉÅíëF=

NQIRMM=

qçí~ä=ÉãéäçóãÉåí=fãé~Åí= PTIQRM==få=íÉêãë=çÑ=ÉãéäçóãÉåí=ÖÉåÉê~íáçåI=íÜÉ=ÑçääçïáåÖ=âÉó=çìíéìíë=Ü~îÉ=ÄÉÉå=áÇÉåíáÑáÉÇW=

• Construction EmploymentK=mÜ~ëÉÇ=ÅçåëíêìÅíáçå=çÑ=íÜÉ=éêçéçë~äë=ïçìäÇ=êÉëìäí=áå=íÜÉ=ÖÉåÉê~íáçå=çÑ=NOIRMM=íÉãéçê~êó=óÉ~êë=çÑ=ÅçåëíêìÅíáçåI=Éèìáî~äÉåí=íç=~=íçí~ä=çÑ=1,250 jobs=EcqbFK=

• Direct Employment.=qÜÉ=ÅçããÉêÅá~ä=Ñäççêëé~ÅÉ=ãáñ=~ë=éêçéçëÉÇ=áë=~åíáÅáé~íÉÇ=íç=ÖÉåÉê~íÉ=~=íçí~ä=çÑ=24,000 jobsK=

=få=íçí~ä=íÜÉ=éêáã~êó=ÉãéäçóãÉåí=áãé~Åíë=çÑ=íÜÉ=éêçéçë~äëI=ÅçãÄáåáåÖ=ÅçåëíêìÅíáçå=~åÇ=ÇáêÉÅí=ÉãéäçóãÉåí=çìíéìíë=íçí~ä=çÑ=25,250 jobs.==^å=~ëëÉëëãÉåí=çÑ=Ú~ÇÇáíáçå~äáíóÛI=í~âáåÖ=áåíç=~ÅÅçìåí=íÜÉ=áãé~Åí=çÑ=íÜÉ=ÇÉîÉäçéãÉåí=ïáíÜáå=íÜÉ=baw=~êÉ~=ïáíÜ=ÇìÉ=ÅçåëáÇÉê~íáçå=ÖáîÉå=íç=ÄÉåÉÑáíë=äçëí=íç=çìíëáÇÉ=íÜÉ=~êÉ~I=Çáëéä~ÅÉãÉåí=çÑ=çíÜÉê=~ÅíáîáíáÉë=~åÇ=ãìäíáéäáÉê=áãé~ÅíëI=êÉëìäíë=áå=~=åÉí=~ÇÇáíáçå~ä=äçÅ~ä=áãé~Åí=íçí~ä=çÑ=12,300 jobsI=íÜ~í=ïçìäÇ=ÄÉ=ÉáíÜÉê=ÅêÉ~íÉÇ=çê=ë~ÑÉÖì~êÇÉÇ=~ë=~=êÉëìäí=çÑ=íÜÉ=j~ëíÉêéä~åK==



lîÉê~ääI=íÜÉ=j~ëíÉêéä~å=ïçìäÇ=íÜÉêÉÑçêÉ=ëìééçêí=~=íçí~ä=çÑ=êçìÖÜäó=37,500 jobsK==The Impact of the Development Proposals - Wider Impacts

tÜáäëí=íÜÉ=ÉãéäçóãÉåí=áãé~Åíë=~êÉ=áå=íÜÉãëÉäîÉë=ÅçåëáÇÉê~ÄäÉI=íÜÉ=ÇÉîÉäçéãÉåí=ïçìäÇ=~äëç=ÇÉäáîÉê=~=ê~åÖÉ=çÑ=ïáÇÉê=ÉÅçåçãáÅI=ëçÅá~ä=~åÇ=Åçããìåáíó=ÄÉåÉÑáíë=íÜ~í=ïÜáäëí=ÇáÑÑáÅìäí=íç=èì~åíáÑó=éêÉÅáëÉäóI=~êÉ=åÉîÉêíÜÉäÉëë=ÅêìÅá~ä=íç=íÜÉ=ïáÇÉê=êÉÖÉåÉê~íáçå=çÑ=íÜÉ=~êÉ~=~åÇ=ã~ñáãáë~íáçå=çÑ=éçíÉåíá~ä=ÄÉåÉÑáí=Ñêçã=íÜÉ=j~ëíÉêéä~å=ëáíÉK=pìÅÜ=ïáÇÉê=ÄÉåÉÑáíë=áåÅäìÇÉ=íÜÉ=ÑçääçïáåÖ=âÉó=ÉäÉãÉåíëW=

1 Economic Opportunity & DiversificationK=^ë=íÜÉ=~êÉ~=Ü~ë=~=ÜáÖÜ=êÉäá~åÅÉ=ìéçå=ëÉ~ëçå~ä=ÉãéäçóãÉåíI=íÜÉ=åÉï=ÇÉîÉäçéãÉåí=çééçêíìåáíáÉë=éêÉëÉåíÉÇ=Äó=íÜÉ=j~ëíÉêéä~å=éêçîáÇÉ=íÜÉ=çééçêíìåáíó=íç=ÇÉäáîÉê=åÉï=óÉ~êJêçìåÇ=ÉãéäçóãÉåí=éêçëéÉÅíëK=få=~ÇÇáíáçåI=íÜÉ=ÉåÜ~åÅÉÇ=ÇÉã~åÇ=Ñçê=ëìééçêíáåÖ=~ÅíáîáíáÉë=ëìÅÜ=~ë=ÉäÉÅíêçåáÅëI=Å~íÉêáåÖ=~åÇ=ÄìëáåÉëë=ëÉêîáÅÉë=ïáää=~ëëáëí=ÖêÉ~íäó=íç=ÇáîÉêëáÑó=íÜÉ=ÉÅçåçãáÅ=Ä~ëÉ=çÑ=íÜÉ=êÉëçêíK==

2 The promotion of enterprise and innovation.=fí=áë=~åíáÅáé~íÉÇ=íÜ~í=íÜÉ=~ííê~Åíáçå=çÑ=åÉï=ÜáÖÜ=î~äìÉJ~ÇÇÉÇ=ÄìëáåÉëëÉë=áåíç=íÜÉ=~êÉ~I=íçÖÉíÜÉê=ïáíÜ=~=ëâáääÉÇ=óçìåÖI=~ëéáê~íáçå~ä=ïçêâÑçêÅÉ=áåíç=~=åÉï=ÜáÖÜ=èì~äáíó=äáîáåÖ=~åÇ=ïçêâáåÖ=ÉåîáêçåãÉåí=ïçìäÇ=~ëëáëí=íç=ÑçëíÉê=~=ÅìäíìêÉ=çÑ=ÉåíÉêéêáëÉ=~åÇ=áååçî~íáçå=ïáíÜáå=íÜÉ=~êÉ~K=

3 Supporting wider regeneration initiatives and objectives.=qÜÉ=ÇÉîÉäçéãÉåí=éêçéçë~äë=Çç=ãìÅÜ=íç=ÇÉäáîÉê=~=ê~åÖÉ=çÑ=çÄàÉÅíáîÉë=áÇÉåíáÑáÉÇ=áå=íÜÉ=Ä~ÅâÖêçìåÇ=Ñê~ãÉïçêâ=çÑ=êÉÖÉåÉê~íáçå=ëíê~íÉÖáÉë=áåÅäìÇáåÖ=íÜÉ=ÇáîÉêëáÑáÅ~íáçå=çÑ=íÜÉ=ÉÅçåçãáÅ=Ä~ëÉI=ëìëí~áå~ÄäÉ=ìêÄ~å=ÑçêãëI=~åÇ=ÖÉåÉê~ä=áãéêçîÉãÉåí=íç=íÜÉ=éêçÑáäÉ=çÑ=íÜÉ=~êÉ~X=

4 The attraction of inward investment.=qÜÉ=ÜáÖÜ=èì~äáíó=ìêÄ~å=ÇÉîÉäçéãÉåí=éêçéçë~äë=í~áäçêÉÇ=íçï~êÇë=íÜÉ=åÉÉÇë=çÑ=ãçÇÉêå=ÜçìëÉÜçäÇë=áå=íÉêãë=çÑ=äÉáëìêÉ=~åÇ=ÉåíÉêí~áåãÉåí=~åÇ=ëìééçêíáåÖ=êÉí~áä=Ñ~ÅáäáíáÉëI=ïçìäÇ=ÄÉ=çÑ=ÑìåÇ~ãÉåí~ä=áãéçêí~åÅÉ=íç=ÉåëìêÉ=íÜ~í=íÜÉ=~êÉ~=Å~å=ÅçãéÉíÉ=áå=íÜÉ=ÜáÖÜäó=ÅçãéÉíáíáîÉ=ã~êâÉíéä~ÅÉ=Ñçê=áåï~êÇ=áåîÉëíãÉåíK=

5 Improving labour supply and skills.=qÜÉ=åÉï=ÑçÅìë=çå=èì~äáíó=ïçìäÇ=ëíáãìä~íÉ=~=ëíÉé=ÅÜ~åÖÉ=áå=íÜÉ=ëâáääë=Ä~ëÉ=çÑ=íÜÉ=äçÅ~ä=ä~Äçìê=ÑçêÅÉI=~ë=ÉãéäçóÉêë=êÉÅçÖåáëÉ=íÜÉ=çééçêíìåáíó=íÜ~í=~=ÜáÖÜÉê=èì~äáíó=éêçÇìÅí=Å~å=ÇÉäáîÉê=áå=íÉêãë=çÑ=éêçÑáí~ÄáäáíóX=

6 Improving the physical environment and overall quality of lifeK=^=âÉó=íÜÉãÉ=êìååáåÖ=íÜêçìÖÜ=íÜÉ=áãéäÉãÉåí~íáçå=çÑ=íÜÉ=éêçéçë~äë=ïçìäÇ=ÄÉ=íÜÉ=ÉãéÜ~ëáë=ìéçå=ÜáÖÜ=èì~äáíó=ìêÄ~å=ÇÉëáÖå=~åÇ=éä~ÅÉJã~âáåÖ=íç=ÉåëìêÉ=íÜ~í=éÜóëáÅ~ä=ÇÉîÉäçéãÉåí=~Åêçëë=íÜÉ=ëáíÉ=ÅçãÉë=Ñçêï~êÇ=ïáíÜáå=~å=~ííê~ÅíáîÉI=ÅçJçêÇáå~íÉÇ=~åÇ=ïÉää=ÅçåëáÇÉêÉÇ=ÇÉëáÖåK=

7 Balancing the population profileK=qÜÉ=ÇÉîÉäçéãÉåí=ÅçìäÇ=ÅçåíêáÄìíÉ=íçï~êÇë=íÜÉ=~ííê~Åíáçå=çÑ=~=åÉï=éÉçéäÉ=áåíç=íÜÉ=~êÉ~=éêçîáÇáåÖ=~=ïáÇÉê=éççä=çÑ=ä~Äçìê=ïáíÜ=~=Äêç~ÇÉê=ëâáääë=Ä~ëÉI=áå=é~êíáÅìä~ê=ïáíÜáå=íÜÉ=âÉó=NSJPM=~ÖÉ=ÖêçìéëX=

8 Access to new opportunities.=kÉï=ÉãéäçóãÉåíI=äÉáëìêÉ=~åÇ=ÉåíÉêí~áåãÉåí=Ñ~ÅáäáíáÉë=ïçìäÇ=ÄÉ=çÑ=ÇáêÉÅí=ÄÉåÉÑáí=íç=íÜÉ=ÉñáëíáåÖ=äçÅ~ä=éçéìä~íáçåK=fåíÉÖê~íáçå=çÑ=íÜÉ=åÉï=ÇÉîÉäçéãÉåí=ïáíÜ=ëìêêçìåÇáåÖ=ÉñáëíáåÖ=ÅçããìåáíáÉë=ïçìäÇ=ÄÉ=ÅêìÅá~ä=íç=ÉåëìêÉ=Ñìää=~ÅÅÉëë=íç=íÜÉ=åÉï=çééçêíìåáíáÉë=~åÇ=Ñ~ÅáäáíáÉëX=

==



Appendix I

POTENTIAL DELIVERY FRAMEWORK

qÜÉ=î~êáçìë=qÜÉãÉë=~åÇ=píê~åÇë=áåíêçÇìÅÉÇ=ïáíÜáå=íÜáë=ÇçÅìãÉåí=áääìëíê~íÉ=~=ê~åÖÉ=çÑ=ëíê~íÉÖáÅ=ÅçãéçåÉåíë==íç=~áÇ=íÜÉ=êÉÖÉåÉê~íáçå=çÑ=_ä~Åâéççä=áå=~ëëçÅá~íáçå=ïáíÜ=íÜÉ=ÄçäÇ=çÄàÉÅíáîÉë=çÑ=íÜÉ=_ä~Åâéççä=j~ëíÉêéä~åK=qÜÉó=Ü~îÉ=ÄÉÉå=áääìëíê~íÉÇ=~ë=ï~ó=çÑ=ëáÖåJéçëíáåÖ=~=ëÉêáÉë=çÑ=êÉÖÉåÉê~íáçå=ÅçãéçåÉåíë=ïÜÉêÉ=íÜÉ=~ííÉåíáçå=ëÜçìäÇ=ÄÉ=ÑçÅìëëÉÇ=íç=ÇÉäáîÉê=ã~ñáãìã=ÄÉåÉÑáí=íç=ÉñáëíáåÖ=ÅçããìåáíáÉë=ïáíÜáå=_ä~ÅâéççäI=áå=é~êíáÅìä~ê=íÜÉ=áååÉê=ìêÄ~å=ï~êÇë=ïÜáÅÜ=~êÉ=ëìÑÑÉêáåÖ=Ñêçã=äÉîÉäë=çÑ=ÜáÖÜ=ÇÉéêáî~íáçåK==fí=áë=áãéçêí~åí=íç=ëíêÉëë=íÜ~í=ãìÅÜ=áãéçêí~åí=ïçêâ=áë=~äêÉ~Çó=ÄÉáåÖ=ìåÇÉêí~âÉå=íç=êÉÖÉåÉê~íÉ=íÜÉ=êÉëçêíI=íÜêçìÖÜ=~=ëÉêáÉë=çÑ=ïÉää=Éëí~ÄäáëÜÉÇ=êÉÖÉåÉê~íáçå=ëíê~íÉÖáÉë=~åÇ=éêçÖê~ããÉë=íÜ~í=ëÜçìäÇ=åçí=ÄÉ=êÉéä~ÅÉÇ=çê=êÉéäáÅ~íÉÇK=qÜÉêÉ=ã~óI=ÜçïÉîÉê=ÄÉ=ÅÉêí~áå=~êÉ~ë=ïÜÉêÉ=~=êÉJÑçÅìëëáåÖ=áë=êÉèìáêÉÇ=áå=~ëëçÅá~íáçå=ïáíÜ=íÜÉ=éÜóëáÅ~ä=ÅçãéçåÉåíë=~åÇ=çÄàÉÅíáîÉë=áääìëíê~íÉÇ=ïáíÜáå=íÜÉ=j~ëíÉêéä~åK=fí=ïáää=ÄÉ=áãéçêí~åí=Ñçê=íÜÉ=âÉó=çêÖ~åáë~íáçåë=ÅìêêÉåíäó=áåîçäîÉÇ=áå=íÜÉ=êÉÖÉåÉê~íáçå=çÑ=íÜÉ=êÉëçêíI=áåÅäìÇáåÖ=íÜÉ=_ä~Åâéççä=`Ü~ääÉåÖÉ=m~êíåÉêëÜáéI=_ä~Åâéççä=_çêçìÖÜ=`çìåÅáä=~åÇ=_ä~Åâéççä=C=cóäÇÉ=`çääÉÖÉ=íç=ïçêâ=áå=é~êíåÉêëÜáé=íç=éêçÖêÉëë=ëìëí~áå~ÄäÉ=êÉÖÉåÉê~íáçå=áå=äáÖÜí=çÑ=íÜÉ=ëÅ~äÉ=~åÇ=ëÅçéÉ=çÑ=ÅÜ~åÖÉ=~ë=Éåîáë~ÖÉÇK==^=éçíÉåíá~ä=Ñê~ãÉïçêâ=áÇÉåíáÑóáåÖ=íÜÉ=éçíÉåíá~ä=äÉ~Ç=çêÖ~åáë~íáçå=~åÇ=âÉó=é~êíåÉêë=áë=áääìëíê~íÉÇ=áå=íÜÉ=ÑçääçïáåÖ=í~ÄäÉK==Blackpool Masterplan: Regeneration Strategy Potential Delivery Framework

=píê~åÇ= iÉ~Ç=lêÖ~åáë~íáçå= m~êíåÉê=lêÖ~åëá~íáçåë= `çêÉ=çìíéìíë=

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Appendix II =JOB CREATION ANALYSIS

qÜÉ=ÑçääçïáåÖ=ëÉÅíáçå=áåíêçÇìÅÉë=íÜÉ=Ä~ÅâÖêçìåÇ=~å~äóëáë=ìåÇÉêí~âÉå=íç=~ëëÉëë=íÜÉ=àçÄ=ÅêÉ~íáçå=~åÇ=ÄêÉ~âÇçïå=Äó=àçÄ=íóéÉëI=áå=êÉä~íáçå=íç=íÜÉ==î~êáçìë=ã~àçê=ä~åÇJìëÉëK==RETAIL

qÜÉ=~ëëÉëëãÉåí=çÑ=íÜÉ=éçíÉåíá~ä=àçÄ=ÅêÉ~íáçå=ÇÉäáîÉêÉÇ=îá~=åÉï=êÉí~áä=ÇÉîÉäçéãÉåí=ïáíÜáå=íÜÉ=j~ëíÉêéä~å=Ü~ë=ÄÉÉå=Ä~ëÉÇ=ìéçå=íÜÉ=ÑçääçïáåÖ=î~äìÉëW=== kÉí=pèKãK=éÉê=

ÉãéäçóÉÉ=pçìêÅÉ=

oÉí~áä=Ó=íçïåLÅáíó=ÅÉåíêÉ=

OM= bãéäçóãÉåí=aÉåëáíáÉëW=oÉéçêí=Ñçê=bm=~åÇ=íÜÉ=oa^ë=E^êìéI=OMMNF=

oÉí~áä=J=êÉëí~ìê~åíë=

NP= bãéäçóãÉåí=aÉåëáíáÉëW=oÉéçêí=Ñçê=bm=~åÇ=íÜÉ=oa^ë=E^êìéI=OMMNF=

==cçê=íÜÉ=éìêéçëÉë=çÑ=íÜáë=~å~äóëáëI=~=ê~íÉ=çÑ=1 job per 20 sq.mK=çÑ=åÉí=êÉ~íáä=Ñäççêëé~ÅÉ=Ü~ë=ÄÉÉå=~ëëìãÉÇK==^=ãìäíáéäáÉê=çÑ=1.2=Ü~ë=ÄÉÉå=~ééäáÉÇ=íç=êÉÑäÉÅí=~=ãçÇÉê~íÉ=áåÇáêÉÅí=~åÇ=áåÇìÅÉÇ=ÉãéäçóãÉåí=áãé~Åí=íÜêçìÖÜçìí=íÜÉ=ïáÇÉê=ÉÅçåçãóK==OFFICE

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^=ãìäíáéäáÉê=çÑ=1.2=Ü~ë=ÄÉÉå=~ééäáÉÇ=íç=êÉÑäÉÅí=~=ãçÇÉê~íÉ=áåÇáêÉÅí=~åÇ=áåÇìÅÉÇ=ÉãéäçóãÉåí=áãé~Åí=íÜêçìÖÜçìí=íÜÉ=ïáÇÉê=ÉÅçåçãóK==



CASINO INDUSTRY – EMPLOYMENT BREAKDOWNS

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=cçê=íÜÉ=éìêéçëÉë=çÑ=íÜáë=~å~äóëáëII=~=ê~íÉ=çÑ=1 job per 30 sq.m.=çÑ=åÉï=ÉåíÉêí~áåãÉåí=~åÇ=äÉáëìêÉ=~ííê~Åíáçå=Ñäççêëé~ÅÉ=Ü~ë=ÄÉÉå=~ëëìãÉÇI=íç=êÉÑäÉÅí=íÜÉ=ÜáÖÜÉê=èì~äáíó=å~íìêÉ=çÑ=åÉï=Ñ~ÅáäáíáÉë=áå=íÉêãë=çÑ=ÅìëíçãÉê=ëÉêîáÅÉI=~åÇ=êÉëéÉÅíáîÉ=äáâÉäó=ÜáÖÜÉê=äÉîÉä=çÑ=ÉãéäçóãÉåíK==få=íÉêãë=çÑ=ã~àçê=~ííê~ÅíáçåëI=ëìÅÜ=~ë=íÜÉ=éêçéçëÉÇ=^èì~êáìã=~åÇ=ÚqêçéáÅ~ä=tçêäÇÛI=íÜÉëÉ=~êÉ=~åíáÅáé~íÉÇ=íç=Åçåí~áå=ëáÖåáÑáÅ~åí=~êÉ~ë=çÑ=çéÉå=ëé~ÅÉ=~åÇ=~ë=ëìÅÜ=ïçìäÇ=ÄÉ=äáâÉäó=íç=Ü~îÉ=äçïÉê=äÉîÉäë=çÑ=ÉãéäçóãÉåí=ÖÉåÉê~íáçåK=^=ê~íÉ=çÑ=1 job per 100 sq.m.=Ü~ë=ÄÉÉå=~ëëìãÉÇ=Ñçê=íÜÉ=éìêéçëÉë=çÑ=íÜáë=~å~äóëáëK==^=ãìäíáéäáÉê=çÑ=1.3=Ü~ë=ÄÉÉå=~ééäáÉÇ=íç=êÉÑäÉÅí=~=ãçÇÉê~íÉ=áåÇáêÉÅí=~åÇ=áåÇìÅÉÇ=ÉãéäçóãÉåí=áãé~Åí=íÜêçìÖÜçìí=íÜÉ=ïáÇÉê=ÉÅçåçãó=EêÉÑÉêÉåÅÉÇ=Ñêçã=oÉëÉ~êÅÜ=oÉéçêí=Ñçê=iÉáëìêÉ=C=qçìêáëãI=lamjI=OMMNF



Appendix III

REFERENCES & SOURCES

=qÜÉ=ÑçääçïáåÖ=ÇçÅìãÉåíë=~åÇ=é~éÉêë=Ü~îÉ=ÄÉÉå=ÅçåëáÇÉêÉÇ=ÇìêáåÖ=íÜÉ=éêÉé~ê~íáçå=çÑ=íÜáë=oÉÖÉåÉê~íáçå=píê~íÉÖóK==

• A guide to site criteria for commercial leisure,=_ìëáåÉëë=áå=péçêí=C=iÉáëìêÉI=NVVT=

=

• Casino Industry Survey 2001-2002: Summary of ResultsI=^ìëíê~äá~å=`~ëáåç=^ëëçÅá~íáçåI=aÉÅÉãÄÉê=OMMO=

=

• Employment Densities Report for English Partnerships and the Regional Development Agencies=^êìé=bÅçåçãáÅë=~åÇ=mä~ååáåÖI=gìäó=OMMN=

=

• Overcrowded, Under utilised or just right? Report of a study of office occupational densities=dÉê~äÇ=bîÉLoçó~ä=fåëíáíìíÉ=çÑ=`Ü~êíÉêÉÇ=pìêîÉóçêëI=NVVT=

=

• Skills and Training for the Hospitality Sector, a review of issues,=^êíáÅäÉ=éìÄäáëÜÉÇ=áå=gçìêå~ä=çÑ=sçÅ~íáçå~ä=bÇìÅ~íáçå=~åÇ=qê~áåáåÖI=sçäìãÉ=RQI=kçK=P=OMMO=

=

• The Regional Economic Impacts of Casino Gambling: Assessment of the Literature and Establishment of a Research Agenda,=k~íáçå~ä=d~ãÄäáåÖ=fãé~Åí=píìÇó=`çããáëëáçåI=kçîÉãÄÉê=NVVU=

=

• Business Tourism Briefing, An overview of the UK’s Business Tourism Industry=_ìëáåÉëë=qçìêáëã=m~êíåÉêëÜáéI=g~åì~êó=OMMP=

=

• Research Report on Planning for Leisure and Tourism=lÑÑáÅÉ=çÑ=íÜÉ=aÉéìíó=éêáãÉ=jáåáëíÉêI=j~êÅÜ=OMMN=

=

Documents

Blackpool Masterplan Draft Regeneration Strategy...BLACKPOOL MASTERPLAN REGENERATION STRATEGY (DRAFT) | 4 EDAW LTD PLANNING, DESIGN AND ECONOMIC DEVELOPMENT WORLDWIDE qÜÉ=èì~åíìã=çÑ=åÉï=Ñäççêëé~ÅÉ=Éåîáë~ÖÉÇ=~Åêçëë=É~ÅÜ=çÑ