J333 ASSIGNMENT 2:

SWOT ANALYSIS PRESENTATION

Bleacher Report / SB Nation sport blogs

By Nicholas Filipas

Bleacher Reportwww.bleacherreport.com

Strengths

B/R provides up to the minute game updates through means of social media, videos, GIFs and live blogging.

They have complete team pages for every major/college team from cricket to college basketball and European soccer.

Layout is the same throughout the site and easy to navigate.

Weakness Some authors write outrageous claims or

predictions that are just used to gain more hits. Sometimes writers will go on rants that end up not solving anything at the end.

Opportunities What they are missing are actual sport

journalists with a good sense of reporting. They allow amateurs to submit pieces that make a bold claim to get page views.

SB Nationwww.sbnation.com

Strengths

SB Nation is very pleasing to the eyes Crisp layout, easy to navigate Pictures are in HD Every sport team has their own separate

blog under the SB Nation umbrella Visually stunning Fans can post on separate fan page and

communicate through large online community

Weaknesses SB Nation is for fans who are very knowledgeable

and care deeply about their franchises. Not for the everyday fan looking for the recent

score.

https://www.youtube.com/watch?v=hwa0GqwnV3o&feature=youtube_gdata_player

Opportunities

Bleacher Report is seen as the mainstream sports blog while SB Nation is more in depth coverage, therefore SB Nation isn’t missing out on any real opportunities that would hurt them.

Threats

Bleacher Report’s strongest competitor would be SB Nation. Hardcore sports fans would agree that SB Nation is the top of the class for their terrific writing and video analysis that break down highlights.