Blogging - download.e- lar Content Marketing For Dummies (Wiley, 2010), 30-Minute Social Media Marketing

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  • http://www.dummies.com http://www.dummies.com/cheatsheet/bloggingaio http://www.dummies.com http://www.dummies.com http://www.dummies.com http://www.dummies.com http://www.dummies.com

  • Blogging ALL - IN -ONE

    FOR

    DUMmIES ‰

    2ND EDITION

  • by Susan Gunelius Author of Google Blogger For Dummies

    Blogging ALL - IN -ONE

    FOR

    DUMmIES ‰

    2ND EDITION

  • Blogging All-in-One For Dummies®, 2nd Edition Published by John Wiley & Sons, Inc. 111 River Street Hoboken, NJ 07030-5774 www.wiley.com

    Copyright © 2012 by John Wiley & Sons, Inc., Hoboken, New Jersey Published by John Wiley & Sons, Inc., Hoboken, New Jersey Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permit- ted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http:// www.wiley.com/go/permissions. Trademarks: Wiley, the Wiley logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, Making Everything Easier, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affili- ates in the United States and other countries, and may not be used without written permission. All other trademarks are the property of their respective owners. John Wiley & Sons, Inc. is not associated with any product or vendor mentioned in this book.

    LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: THE PUBLISHER AND THE AUTHOR MAKE NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF THE CONTENTS OF THIS WORK AND SPECIFICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITH- OUT LIMITATION WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE. NO WARRANTY MAY BE CREATED OR EXTENDED BY SALES OR PROMOTIONAL MATERIALS. THE ADVICE AND STRATEGIES CONTAINED HEREIN MAY NOT BE SUITABLE FOR EVERY SITUATION. THIS WORK IS SOLD WITH THE UNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OR OTHER PROFESSIONAL SERVICES. IF PROFESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF A COMPETENT PROFESSIONAL PERSON SHOULD BE SOUGHT. NEITHER THE PUBLISHER NOR THE AUTHOR SHALL BE LIABLE FOR DAMAGES ARISING HEREFROM. THE FACT THAT AN ORGANIZA- TION OR WEBSITE IS REFERRED TO IN THIS WORK AS A CITATION AND/OR A POTENTIAL SOURCE OF FURTHER INFORMATION DOES NOT MEAN THAT THE AUTHOR OR THE PUBLISHER ENDORSES THE INFORMATION THE ORGANIZATION OR WEBSITE MAY PROVIDE OR RECOMMENDATIONS IT MAY MAKE. FURTHER, READERS SHOULD BE AWARE THAT INTERNET WEBSITES LISTED IN THIS WORK MAY HAVE CHANGED OR DISAPPEARED BETWEEN WHEN THIS WORK WAS WRITTEN AND WHEN IT IS READ. FULFILLMENT OF EACH COUPON OFFER IS THE SOLE RESPONSIBILITY OF THE OFFEROR.

    For general information on our other products and services, please contact our Customer Care Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002. For technical support, please visit www.wiley.com/techsupport. Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com. Library of Congress Control Number is available from the publisher. ISBN 978-1-118-29944-9 (pbk); ISBN 978-1-118-33190-3 (ebk); ISBN 978-1-118-33413-3 (ebk); ISBN 978-1-118-39903-3 (ebk) Manufactured in the United States of America 10 9 8 7 6 5 4 3 2

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  • About the Author Susan Gunelius is the president and CEO of KeySplash Creative, Inc. (www. keysplashcreative.com), a marketing communications company. Throughout her 20-year marketing career, she has worked with large and small companies around the world, including AT&T, HSBC, Citibank, Cox Communications, and many more.

    She has authored numerous marketing-related books, including the popu- lar Content Marketing For Dummies (Wiley, 2010), 30-Minute Social Media Marketing (McGraw-Hill, 2010), and Kick-ass Copywriting in 10 Easy Steps (Entrepreneur Press, 2008). You can find a complete list of books authored by Susan Gunelius at www.amazon.com/author/susangunelius.

    Susan is a featured marketing columnist for Entrepreneur.com and Forbes. com, and her marketing-related articles have appeared on a wide variety of websites, including BusinessWeek.com, MSNBC.com, WashingtonPost.com, and more.

    She is frequently interviewed about marketing topics for online, print, radio, and television media organizations, and she speaks about marketing, branding, and social media at events around the world (www.susan gunelius.com).

    Susan also owns Women on Business, a leading blog for women in business at www.womenonbusiness.com, which received the 2011 Stevie Award for Women in Business in the Best Blog category and has been named to numer- ous top-website lists for businesswomen by Forbes, Little Pink Book, and others.

    You can connect with Susan online:

    ✦ Twitter: http://twitter.com/susangunelius

    ✦ Facebook Profile: www.facebook.com/susangunelius

    ✦ Facebook Page: www.facebook.com/keysplashcreative

    ✦ LinkedIn: www.linkedin.com/in/susangunelius

    ✦ Google+: https://plus.google.com/107478593543631183090

    ✦ Pinterest: http://pinterest.com/susangunelius

    http://www.keysplashcreative.com http://www.keysplashcreative.com http://www.amazon.com/author/susangunelius http://www.susangunelius.com http://www.susangunelius.com http://www.womenonbusiness.com http://twitter.com/susangunelius http://www.facebook.com/susangunelius http://www.facebook.com/keysplashcreative http://www.linkedin.com/in/susangunelius https://plus.google.com/107478593543631183090 http://pinterest.com/susangunelius

  • Dedication For my husband, Scott, who always encourages and supports me no matter what.

    Author’s Acknowledgments Thank you to Scott, Brynn, Daniel, and Ryan for going on this crazy writing ride with me.

    Thank you to Mom and Dad for giving me the ability to take this crazy ride.

    Thank you to Bob Diforio for making sure I don’t fall off this crazy ride.

    Thank you to Amy Fandrei, Brian Walls, and everyone else at Wiley who let me return to this crazy ride again and again.

    It’s definitely a ride I wouldn’t want to miss!

  • Publisher’s Acknowledgments We’re proud of this book; please send us your comments at http://dummies.custhelp.com. For other comments, please contact our Customer Care Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002. Some of the people who helped bring this book to market include the following: Acquisitions and Editorial Project Editor: Brian Walls (Previous Edition: Nicole Sholly)

    Acquisitions Editor: Amy Fandrei Copy Editor: Heidi Unger Technical Editor: Roberta Rosenberg Editorial Manager: Kevin Kirschner Editorial Assistant: Leslie Saxman Sr. Editorial Assistant: Cherie Case Special Help: Becky Whitney Cover Photo: © iStockphoto.com / Peter Booth Cartoons: Rich Tennant (www.the5thwave.

    com)

    Composition Services Project Coordinator: Kristie Rees Layout and Graphics: Jennifer Creasey,

    Melanee Habig, Joyce Haughey Proofreaders: Melissa Cossell, Linda Seifert Indexer: BIM Indexing & Proofreading Services

    Publishing and Editorial for Technology Dummies Richard Swadley, Vice President and Executive Group Publisher Andy Cummings, Vice President and Publisher Mary Bednarek, Executive Acquisitions Director Mary C. Corder, Editorial Director

    Publishing for Consumer Dummies Kathleen Nebenhaus, Vice President and Executive Publisher

    Composition Services Debbie Stailey, Director of Composition Services

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  • Contents at a Glance Introduction ................................................................ 1

    Book I: Joining the Blogosphere .................................... 7 Chapter 1: Joining the Blogosphere ................................................................................ 9 Chapter 2: Preparing to Start and Write a Blog ........................................................... 29 Chapter 3: Blogging Basics ............................................................................................. 43 Chapter 4: Blogging Rules and Ethics ........................................................................... 65

    Book II: Niche Blogging ............................................. 79 Chapter 1: Understanding Niche Blogging.................................................................... 81 Chapter 2: Benefiti