Blogging for BusinessForest of Dean & Wye Valley Businesses

Jennifer Tulip

1.Blogging for your business

2.Working with bloggers

What is ‘blogging’?

Blogging for your business

The Benefits

People SEO

Brand awareness

Brand trust

Brand authority

Reach target audience

Ranking in Searches

Visibility in Searches

Should you blog for your business?

1. Refer to you business goals

2. Define the realistic objectives you want blogging to meet

3. Assess your resources

Money, Staff, Skills, Time, Infrastructure

4. Create a realistic, integrated, long-term strategy

Blog Setup

Speak to your website designer/builder

Speak to your marketers

Ensure you can create blog posts yourself

Host the blog on your business website

In house or outsource?

Website Setup

Subdomain

blog.mybusiness.co.uk

Subfolder

mybusiness.co.uk/blog

Sources of Inspiration

Your customers

Your team

Other businesses

News

Social media

Feedly

TV programmes

Pinterest

Magazines

Blogs

What could you blog about for your business?

Rules and the law

Advice on the 3rd party content

Ask for permission to use the work of others

Attribute 3rd party content correctly and accurately

Do not copy the work of others and call it your own

(Plagiarism)

Using Images

Seek permission if image isn’t explicitly copyright-free

Search for images with ‘Commercial use allowed’ tags on

Flickr and Google

Check whether images need attribution

Create your own images

Using Images

Search for free images on free image websites

Buy stock images that you can then legally use

Working with bloggers

The Benefits

People SEO

Brand awareness

Brand trust

Brand authority

Reach target audience

Ranking in Searches

Visibility in Searches

Where to find bloggers

Google

Social media

Blogger networks

Ask bloggers

Other businesses

What to look for in a blog

Reputation

Experience

Previous collaborations

Quality

Relevancy

Domain Authority (DA)

Followers

Ways to work with bloggers

Product reviews

Sponsored posts

Events

Challenges

Sponsored expeditions

Guest posts

Brand Ambassadorships

Goodie bags

Blogger expectations

Fair compensation

Paid quickly

Recognition

Respect and manners

A realistic, accurate brief

Relevant to their blog and readers

Realistic deadlines

How could you engage bloggers in your

business?

Rules and the law

Guidance on Sponsored Content

Content controlled by marketers must be disclosed by law

Ethically, all sponsored content should be disclosed

Study the CAP and ASA guidelines on sponsored posts

Sponsored links must be ‘No Follow’