PRINCETON PHILADELPHIA MARLTON NEW YORK NEWTOWN WWW.NJLABLOG.COM WWW.STARK-STARK.COM

October 22, 2008

Richard C. DeLuca

Director of Business Development – Stark & Stark

Blogging Lawyers

Who Is Out There?

• 91% of online Americans have used search engines – 107 million people

• On average more than half of those online use a search engine

• More than 2/3 of Internet users use search engines a couple of times per week

• 87% find the information they were looking for through a search engine

History

• Blogging Since 2004

• E-Newsletter “Biz Actions”

• Low visibility on Google / Yahoo / MSN

• SEO Consultants

• Existing library of information

Goals

• Increased visibility

• Reduce SEO costs

• Draw distinction as an innovator

• Increase business

Our Blogs

Choosing A Vendor

• LexBlog – Kevin O’Keefe Only person providing blogs for lawyers Active on LMA boards Former practicing attorney

- Understood legal marketing Focused on “Conversation” with public vs. “Sales” Demonstrated success Cost effective

Choosing A Vendor

• Justia – Tim Stanley Co-founder of FindLaw Also a former practicing attorney

- Understood legal marketing Understanding on the engineering side Cost effective Demonstrated success / Bob Durst

What To Expect

• Dedication of time to content production

• Not like the old days

– Gradual increase in search engine placement

– 12 to 18 month process

• Hard work will be rewarded

Our Experience

• Embraced by attorneys – over half our firm blogs- 55 Authors

Our Experience

• Integration of blogs and website

• Great placement on search engines

Our Experience

• New business- Continued annual growth in web-based matters

- Steady level of email contact by potential clients

Our Experience

• Media and speaking engagements

Our Experience

• Increased visibility in the marketplace

New Media

• Podcasts

• Audio

• Video

Audio Podcasting

• MP3 files

• iTunes

• Downloaded or played directly on site

• Immediately able to comment

• CDs as handouts

Audio Podcasting

• Seminars

• News

• Series

Video Podcasting

• YouTube

• Vimeo

• Embedded on your site – Emailed links

• iMovie

Lessons Learned

• With hard work comes great rewards

• Increased competition

• Once you start you can’t stop

• Blogging is only one part of a successful BD Program