Blogs

Marc Uhlig - Blogs

Marc Uhlig - Blogs

Marc Uhlig - Blogs

Definition

Contraction of "Web log” Web site Regular entries Reverse-chronological order Ability for readers to leave comments

Marc Uhlig - Blogs

Types – By Content

Personal Blogs Corporate Blogs Question Blogging

Marc Uhlig - Blogs

Types – By Media

Vlog Linklog Sketchblog Photoblog Microblog Tumbleblog Phlog

Marc Uhlig - Blogs

Types – By Genre

Political blog Travel Blog Fashion blog Project blog Education blog Niche blog Legal blog (Blawg)

Marc Uhlig - Blogs

History

1983–1990 Usenet featuring moderated newsgroups Mod.ber

Marc Uhlig - Blogs

History

1990–2001 Online diaries Wearable Wireless Webcam 1993

Dr. Glen Barry invented blogging, defined as web based commentary, linking to other articles

1997 ”Weblog” coined by Jorn Barger

1999 ”Blog” coined by Peter Merholz

Marc Uhlig - Blogs

History

1990–2001 1998

Open Diary

1999 LiveJournal Pitas Diaryland Blogger

Marc Uhlig - Blogs

History

2001–2004 2001

First appearance of how-to manuals

2002 Blogs report about U.S. Senate Majority

Leader Trent Lott honoring U.S. Senator Strom Thurmond

Blogs gain increasing notice for breaking, shaping, and spinning news

Marc Uhlig - Blogs

History

2001–2004 Blogging established by political

candidates to express opinions on war and other issues cement blogs’ role as news source

Beginning of nearly-instant commentary on televised events Lifeblogging

Marc Uhlig - Blogs

History

2004–present Blogging becomes increasingly

mainstream 2004

Merriam-Webster's Dictionary declared "blog" as the word of the year

Blogs among driving forces behinf “Rathergate” scandal

Blogs’ acceptance by mass media

Marc Uhlig - Blogs

History

2004–present 2004

Blogs important news source during December Tsunami

2005 Fortuna magazine lists eight bloggers

business people “could not ignore” Peter Rojas, Xeni Jardin, Ben Trott, Mena

Trott, Jonathan Schwartz, Jason Goldman, Robert Scoble, and Jason Calacanis

Marc Uhlig - Blogs

History

2004–present 2007

Tim O'Reilly proposed a Blogger's Code of Conduct Citizen Journalism: San Diego Wildfire updates on

Twitter 2008

U.S Presidential Campaign Obama had 4 times the amount of Facebook

supporters, 25 times the amount of Twitter followers, 3 times the mount of visitors to his site

2009 Citizen Journalism: US Airways crash updates on

Twitter

Marc Uhlig - Blogs

Marc Uhlig - Blogs

Some Stats

comScore MediaMetrix (2008) Blogs: 77.7 million unique visitors in the

US Facebook: 41.0 million MySpace 75.1 million Total internet audience 188.9 million

Marc Uhlig - Blogs

Some Stats

eMarketer (2008) 94.1 million US blog readers in 2007

(50% of Internet users) 22.6 million US bloggers in 2007 (12%)

Marc Uhlig - Blogs

Some Stats

Technorati (2008) Blogs are now used by 24% of Internet

users, up from 13% in 2006 Social networks are now used by 26% of

Internet users, up from 17% in 2006 Videocasts are now used by 11% of

Internet users, up from 6% in 2006 RSS feeds: growing from 5 to 7 percent Podcasts: growing from 5 to 7 percent Business news sites: flat at 8 percent

Marc Uhlig - Blogs

Marc Uhlig - Blogs

Demographics

Marc Uhlig - Blogs

Demographics

Marc Uhlig - Blogs

Demographics

Marc Uhlig - Blogs

The Blogosphere

Collective community of all blogs Connected through

Blogrolls Comments Linkbacks Backlinks

Collection of local blogs sometimes referred to as bloghood

Marc Uhlig - Blogs

Blog Search Engines

Used to search blog contents Bloglines BlogScope Technorati Google Blog Search

Marc Uhlig - Blogs

Measuring Popularity

Popularity through citations Popularity Through affiliation

Marc Uhlig - Blogs

Mass Media

Many Bloggers differentiate themselves from mainstream media

Many mainstream journalists write their own blogs

Marc Uhlig - Blogs

Defamation or Liability

Several cases have been brought before the national courts against bloggers concerning issues of defamation or liability Malaysia

Jeff Ooi and Ahiruddin Attan sued by pro-government newspaper

UK College lecturer sued by politician

U.S. Aaron Wall sued by Traffic Power for defamtion

and publication of trade secrets

Marc Uhlig - Blogs

Employment

Ellen Simonett fired by Delat Air Lines for her blog “Queen of Sky: Diary of a Flight Attendant”

Erik Ringmar ordered by London School of Economics to take down his blog

Mark Cuban fined for criticizing NBA officials

Marc Uhlig - Blogs

Employment

Mark Jen fired by Google for discussing corporate secrets on his personal blog

Gaurav Sabnis, Jessica Cutler, Catherine Sanderson,…

Marc Uhlig - Blogs

Blogging Software and CMS

Content Management System (CMS) Software providing method for

managing websites Blogging software considere specific

type of CMS

Marc Uhlig - Blogs

Archives

Marc Uhlig - Blogs

Feeds and Syndication

Marc Uhlig - Blogs

Blogrolls

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Managing Comments

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Trackbacks

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Pingbacks

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Verifying Pingbacks and Trackbacks

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Comment Moderation

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Pretty Permalinks

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Post Slugs

Marc Uhlig - Blogs

Excerpt

Marc Uhlig - Blogs

Plugins

Marc Uhlig - Blogs

Jason Calacanis:Is Blogging Dead?

Marc Uhlig - Blogs

No!

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Blogs and Marketing

Marc Uhlig - Blogs

Marc Uhlig - Blogs

Marc Uhlig - Blogs

Marc Uhlig - Blogs

Marc Uhlig - Blogs

Marc Uhlig - Blogs

Credits

http://technorati.com/blogging/state-of-the-blogosphere/

http://www.techcrunch.com/ http://www.gapingvoid.com/

Marc Uhlig - Blogs