Blogs & the Blogs & the Patient AdvocatePatient Advocate

VersatileVersatileEfficientEfficientEffectiveEffectiveAs easy as As easy as composing an composing an emailemail

You can use your You can use your blog to…blog to…

Establish your voice, your Establish your voice, your persona.persona.

State your mission on a regular State your mission on a regular basis.basis.

Make a visual statement and Make a visual statement and increase recognition of your logo.increase recognition of your logo.

Report relevant news.Report relevant news. Engage your readers.Engage your readers. Make some $$.Make some $$. Provide reinforcement for those Provide reinforcement for those

who help you.who help you. Network with other Network with other

organizations.organizations. Update Web site content without Update Web site content without

editing the actual HTML pages.editing the actual HTML pages.

Establish your Establish your voice, your voice, your persona…persona… Develop your Develop your

conversational style, your conversational style, your “voice”“voice”

Incorporate your color Incorporate your color schemescheme

Convey your philosophiesConvey your philosophies

Let the style you develop Let the style you develop convey who you are.convey who you are.

State your mission State your mission on a regular on a regular basis…basis… State it verballyState it verbally State it visuallyState it visually Rephrase your mission so Rephrase your mission so

everyone “gets it”everyone “gets it”

Report related Report related news…news…

Local newsLocal news National newsNational news International newsInternational news Find ways to relate it to Find ways to relate it to

your readers and to get your readers and to get them interactive through them interactive through commentscomments

Engage your Engage your readers…readers…

Make people thinkMake people think End an entry with a question End an entry with a question

to generate commentsto generate comments Write a controversial Write a controversial

editorial pieceeditorial piece Request reader feedback via Request reader feedback via

comments or emailcomments or email Link to a pollLink to a poll Link to a forum or chat roomLink to a forum or chat room

Reinforcement & Reinforcement & recognitionrecognition

Have a contest to name Have a contest to name your blogyour blog

Thank volunteersThank volunteers Thank supportersThank supporters Recruit volunteers & Recruit volunteers &

supporterssupporters Thank your communityThank your community

Update Web site…Update Web site…

Set up a separate blog for Set up a separate blog for any section of site that any section of site that needs frequent updatesneeds frequent updates

Use an iframe tag to insert Use an iframe tag to insert the blogthe blog

Anyone can be assigned to Anyone can be assigned to update any section and update any section and given password access to given password access to that blog only.that blog only.

No need for people to edit No need for people to edit HTML pagesHTML pages

Earn some $$Earn some $$Blogs can Blogs can monetize…monetize… Text ads such as Google Text ads such as Google

AdSenseAdSense Ecommerce affiliates such Ecommerce affiliates such

as Amazon.com, LinkShare as Amazon.com, LinkShare and Commission Junction and Commission Junction affiliatesaffiliates

Donation buttonsDonation buttons Gift shop linksGift shop links