Blue Moon Locals Festival Final

Blue Moon FestivalPhillips, Poe, QuinonesApril 1, 2016

Blue Moon FestivalGroup: Melony Phillips, Katelyn Poe, Lauren Quinones

Course: HMGT 3240- Special Event ManagementInstructor: Rosa MalaveDue Date: April 1, 2016

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Table of Contents

Section I: Event Introduction............................................................................................... 3

Section II: Event Proposal..................................................................................................... 3

Section III: Event Research................................................................................................... 4

Section IV: Event Design- 5 Senses and Guest Needs...................................................8Part A: 5 Senses 8Part B: Floor Plan 10Part C: Corporate Social Responsibility (CSR)-Sustainability Plan 11Part D: Amenities & Accommodations 11Part E: Lodging 12Part F: Food & Beverage 12Part G: Security and Transportation 13Part H: Attractions & Entertainment 13

Section V: Event Design- Budget......................................................................................14

Section VI: Event Planning- Timeline and Production Schedule...........................15Part A: Timeline 15Part B: Production Schedule 16

Section VII: Event Planning- Marketing Plan...............................................................18

Section VIII: Event Planning- Contracts and Permits................................................23Part A: Street Closure Permit 24Part B: Temporary Tent Permit 27Part C: Insurance 28Part D: Food Handling Permit 28Part E: Don’t Litter Agreement 29Part F: Public Safety Plan 33Part G: RFP- Request for Proposal (Special Event Agreement) 36

Section IX: Event Evaluation- Proposed Evaluation Method..................................41

Section X: Conclusions and Evaluations........................................................................42

Section XI: Appendix............................................................................................................ 43Appendix A: References 43Appendix B: Minutes of Meeting 46Appendix C: Charts 48Appendix D: Pictures of Vendors 48

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Section I: Event Introduction

Festivals are a way for a group of people to gather for shared experiences. In the past,

food was a central part of festivals, as the term “festival” comes from the English word “feast”

(feast n.d.). In the early 1900’s, music started to become a major part of the festival. Many

festivals were “strongly associated with countercultural youth movements” according to

(festivals n.d.). Now, after the 60’s, many companies and people realized that they would gain

more from festivals, and are beginning to become a little more lax about the nature of modern

festivals. Festivals are becoming more and more popular because they are a good way for many

different types of people to gather and enjoy everything the festival has to offer.

Section II: Event Proposal

We at Superior Planning are proposing a Blue Moon Festival for the City of Denton. The

event will take place on the Denton town square in the afternoon and evening hours on

Saturday, May 21. This event will accommodate local businesses, artists, artisans, and

farmers. Denton is a lively community that likes to support one another. This festival will allow

members of the community to connect, find more locals to support, and enjoy the changing of

the season. “With a population more than 118,000, not including a student population of more

than 40,000, Denton is far from rolling up the sidewalks at night. In cooperation with various

organizations, local universities and the Parks and Recreation Department, Denton hosts many

festivals and events throughout the calendar year. From Twilight Tunes to Dog Days of Summer

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and Cinco de Mayo, Denton is fast becoming one of the most popular places to visit in the

Metroplex” (Festivals n.p.).

Logistically, booths will surround the courthouse and house local restaurants and

business. We will reserve some tent space for housing local art and craftsmen, so they can sell

their goods. Lighting will be rented and hung throughout the trees and along pathways. Music

will also light up the space with folk sounds drifting through the warm night air. This festival is

meant to connect people and provide them with an enchanted evening of finding local

treasure.

Section III: Event Research

Who: City of Denton and local businesses

What: Blue Moon Festival

When: May 21, 2016 from 5pm-12am

Where: Denton Town Square

Why: To encourage community, support local economy, and make connections

How: Have vendors come out to showcase their food, drinks or art

Strengths-

People love free events where they can walk around and take the kids and see what

their city has to offer, which sparks intrigue and curiosity

Our event will also bring the community together for a free event

Money and time get reinvested into the community through the many local shops,

restaurants, and venders

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Connections people will make at our festival will create a stronger knit community

Weaknesses-

Getting the word out, and making sure people are well informed on what, where and

when the event is

Possibly not making as much of an impact as desired

A difficulty includes Interesting citizens on spending their evening in the town; Need to

convince them to come out and participate

Opportunities-

Citizens can branch out and see what different restaurants and businesses are available

in the city of Denton

The vendors can get exposure for their businesses

The economy of Denton can grow and thrive with the community supporting each other

Opportunities as a company to have name known and word of mouth spread about the

event

Threats-

In climate weather could force the events to move under shelter or in doors

Other events on the same day may draw citizens away

Misconduct from citizens danger of crime or threats against others

Misbehaving attendees damaging vendors or artist property

Vendors not participating and breaking contract

Citizens do not come out to event

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Traffic issues could cause cars to back up and frustration for the attendees

Pre-event Responsibilities-

Negotiating with vendors, the Tents, Lights, and booths will need to be rented

Ensure that the lighting team has a course of action for hanging lights and all hung to

specification before the event

Gathering local businesses for involvement and meeting they’re on site needs

Locating artists and directing their work to the site before the event.

Ensure that all vendors and participants have the equipment that they need

Locating volunteers to help with the event

Hiring staff and security if necessary

Emergency planning and logistics

In case of weather plan of action

Instructing team on the schedule of the event and training them

Communicating with the city and getting necessary permits

On-site Responsibilities-

• Ensure that all vendors have what they need

• Directing citizens, greeting them, and making an informational stand available in case of

emergency and for convenience

• Arrive on site

• Working with police to shut down roads

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• Ensure that arriving vendors have everything they need for the event

• Greet arriving volunteers and staff and help them to their duties

• Check in with fellow event planners and get a status on how the day is going

• Ensure that all responsibilities are completed and the event is ready for 5pm opening

• Make sure people are moving timely in accordance of the start time of the event

• Ensure parking is available and ready for citizens

• Information booth active in helping citizens get connected into event

• Check in with vendors on a schedule throughout the event

• Have everyone ready in case of emergency or bad weather

• Be available for any problems or emergencies if they arise

Post-event Responsibilities-

• Pack up the tents and booths and make returns to venders

Check with vendors and see if they need help finishing packing up

Make sure there are no lingering problems

Pack up for the day (maybe appoint a volunteer to help with this)

Deconstruction of the lights- to be handled by the company that provided them

Check and receive any final payments (if applicable)

Say goodbye to everyone and thank them for coming to our event (immediately after

festival ends)

Section IV: Event Design- 5 Senses and Guest Needs

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Part A: 5 Senses

Soundscaping

We plan to fill the evening air with sounds that please the listeners throughout the

event. When attendees enter the local restaurants they will encounter a soundscape of the

bustle of a dinner rush, as well as live music in some of the locations on the square, such as the

Abbey Inn. Music from street performers can be heard up and down every street as well as

local bands that volunteer to liven up the night with their sounds. Laughter and awe will fill the

air as the fireworks show makes a BANG and entertains the crowds when the festival concludes.

Visual Cues

The main visual cues for this event will be centered on the lighting show, local art, and

firework show. The trees will be strung with thousands of twinkling lights. As attendees stroll

through the square they will see vendors selling homemade goods, local bands and street

performers putting on shows, and a firework display the pleases the visual sense for all ages.

There will be plenty to see inside of the various shops and restaurants, each sporting their own

atmospheres representing Denton and the things it has to offer.

Touch

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The touch element is mostly left up to the individual experience. The touch of the cool

night breeze will gust through the crowds of people. Crowds will sit on the fresh green grass

and feel the soft cool touch as they gather to watch bands and socialize. Some people will

choose to go into the Dark Age Tattoo studio and get a piercing or a tattoo while the needle

touching their skin leaves a new statement for them to keep forever. Many will touch the

spines of records and CDS from Mad World Records, while others flip through the pages of

books at Recycled Book Store. There is a sense and feel of the atmosphere that cannot be

forced, but rather the opportunity must be presented so that people may consume as they

please.

Smell

The smell of a summer night will drift through the air with undertones of fresh food,

dancing bodies, and the different smells coming from various shops and vendors. There are

many stores for those with a sweet tooth, such as Atomic Candy, that adds its own huckleberry

crafted candies and jams aroma into the air. Whether it be the smell of hot pizzas coming from

Mellow Mushroom, fried catfish and shrimp coming down the way from Hoochies, or ground

coffee and smoothies wafting out of Jupiter Houses doors, the sense of smell is sure to be

engaged all night.

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Part B: Floor Plan

Risk Management(Plan)-

ACTIVITY RISK FACTOR LOW (1-3) MEDIUM (4-7) HIGH (8-10) Dodge Ball 6 Drill team exhibitions 3 Educational exhibitions 2 Electronics conventions 3 Exhibitions 6 Fashion shows 2 Fencing – with protective equipment 7 Festivals and cultural events – indoors 3 Festivals and cultural events – outdoors 4 Film production 8 Film showings 4 Fishing events 5 Flower shows 2 Harvest festivals (without farm equipment or animals) 4

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Part C: Corporate Social Responsibility (CSR)-Sustainability Plan

Incorporating Corporate Social Responsibility into the Blue Moon Festival will allow the

event to leave a legacy in the host community. Because we are reaching out to locals and trying

to connect the community, we must take special care to details that they see as important.

Recycling and sustainability is key within the community. Through organizations like Scraps, a

local recycle shop, we will arrange for leftover event items such as décor, promotional goodies,

banners and signage to be donated and repurposed in classrooms and art programs. In

association with scraps, all reusable materials at pack up and break down of the event will be

donated and transported to their facility. We will follow the City of Denton’s Litter Free Event

Agreement and Event Recycling Agreement to ensure our festival is not harmful to the earth.

Please refer to section IX for more information on the agreements.

Part D: Amenities & Accommodations

We will have a stand available with information on participating vendors, present

vendors, first aid and emergency help, and location assistance. Amenities such as: wipes and

sanitizer, sunscreen and bug spray, light blankets and a first aid kit will be available at this stand

as well. The volunteer in this stand will be trained on how to contact the authorities, or

emergency services if a problem occurs.

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Part E: Lodging

There will be no lodging available specifically for the event. Because the event is meant

to support local artisans, local shops, and growing the community, we are hoping that property

and homeowners in the city will be the ones participating. There are a few hotels within the

Denton area square. If there are guests from out of town that choose to visit for this event then

we will have information at the amenities and accommodation booth for where in town they

could seek lodging.

As a special treat concerning lodging, we will be promoting local bed and breakfasts for

locals to visit. This is another way we are reaching out and supporting Denton’s small

businesses. We will encourage the attendees to book a night and support the historical and

hospitality sector of Denton.

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Part F: Food & Beverage

The local vendors that have stands on the square during the festival will supply food and

beverage.

Part G: Security and Transportation

We will be working closely with Denton Police Department to direct traffic around the

fair. They will supply between 10-20 officers who can help direct pedestrian and automobile

traffic. There are many places to park around the town square, so we will have officers directing

cars to open parking lots. There will be many pedestrians walking to the square in the dark. We

believe it is very important to think of safety first. Denton PD will be assisting in patrolling the

surrounding area and supplying adequate direction in the high traffic areas surrounding the

square. The Police will also close the streets surrounding the square to ensure safety of

pedestrians walking around. Please refer to section IX for a closer look at the Street Closure

Information Packet.

Part H: Attractions & Entertainment

Attractions will be the local shops creating and driving interest into local business. The

stand representing SCRAPs on the square for the Blue Moon Festival will be providing a small

contest for art made from scraps and recyclables. Other similar businesses will be showcasing

what their business is about and connecting with Denton citizens. There will be a display of

lights coating the area in decoration representing the Blue Moon and inspiring awe in the

evening hours. There will be a small display of fireworks at the end of the festival as well.

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Section V: Event Design- Budget

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Section VI: Event Planning- Timeline and Production Schedule

Part A: Timeline

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Part B: Production Schedule

Lauren will be in charge of checking on the vendors. Melony will be in charge of

checking on the volunteers. Katelyn will be in charge of checking with the Police and

volunteers assigned to parking and transportation. Even though all of the planners will

have their own sections that they are responsible for, we are all responsible for walking the

festival and making ourselves available for any emergencies, shall they arise.

Hour Lauren Melony Katelyn11:00am Arrive on Property Arrive on Property Arrive on Property

11:30am

Walk the grounds together to check for status of property and any issues that need to be addressed



12:00pm

Discuss which planners will be overseeing which parts of the event



12:30pm

Check all vendor booths and gather necessary paperwork for correlating vendors

Go and pick up recycling bins

Begin setting up informational stand for safety and convenience

1:00pmGreet vendors and assign booths

Greet volunteers Assign a volunteer to finish the info. Stand

1:30pmCheck-In with vendors and get a status report

Assign duties to volunteers

Check-In with police about road block

2:00pm

Assist vendors in setting up

Make sure everyone is moving timely according to start time of festival

Check-In with other planners

2:30pm

Resolve any issues before start time of the festival

Make sure volunteers understand their responsibilities

Gather all necessary items to begin

3:00pm

Provide assistance where needed

Check in with other planners

Greet and direct guests toward the festival

3:30pmCheck-In with vendors Check-In with volunteers Check-In with parking and

transportation volunteers

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4:00pm

Check each booth to ensure safety and setup requirements are good

Assign volunteer to set up recycling bins around festival

Ensure all guests are directed to according parking lots

4:30pm

Ensure all vendors have everything they need before the festival begins

Rectify any issues before the start of the festival

Check-In with police to ensure everything is ready to go

5:00pm



Check-In with volunteers at the safety and information stand

5:30pm

Communicate with other planners on status of festival so far

Help with way-finding and general questions about the festival

Give parking volunteers a 10 minute break, when they come back Katelyn will take a 10

6:00pmBegin preparing for SCRAPs Art Contest

Begin preparing for SCRAPs Art Contest

Begin preparing for SCRAPs Art Contest

6:30pm

Set up last minute details for SCRAPs Art Contest



7:00pmSCRAPs Art Contest begins

SCRAPs Art Contest begins

SCRAPs Art Contest begins

7:30pmHelp new volunteers get started

Help new volunteers get started

Help new volunteers get started

8:00pm

Walk the festival and be available for any emergencies



8:30pm

Talk with vendors and make sure everything is running smoothly

Talk with volunteers and make sure everything is running smoothly

Talk with drivers and parking attendants to ensure everything is ready for departures

9:00pmCheck in with other planners


Resolve any issues before people begin to leave

9:30pm

Be available for any questions or emergencies

Be available for any questions or emergencies

Be available to call safe rides home for guests who may not be able to drive

10:00pm

Prepare any final paperwork needed



10:30pm


Assist with departures Assist with departures

11:00pm

Alert vendors only 1 hour left

Call the recycling department to let them

Ensure guests are leaving safely

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know there are recycling bins that need to be picked up

11:30pm

Prepare fireworks display and walk the festival before closing



12:00am

Alert guests the festival is over with the fireworks

Alert guests the festival is over with the fireworks

Alert guests the festival is over with the fireworks; tell police to remove road block for safe departures

12:30am Begin tearing down Begin tearing down Begin tearing down

1:00amGather all items used during event

Gather all items used during event

Gather all items used during event

1:30am

Pack up everything and walk the grounds to ensure nothing was left over from the festival.



Section VII: Event Planning- Marketing Plan

Marketing Plan

MARKETING PLAN SUMMARY

Event Name Blue Moon Locals Festival

Event Date Saturday, May 21, 2016

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Time(s) 5pm-12am

Location Denton Town Square

Background The Blue Moon Locals Festival is an idea founded on bringing the community together and reinvesting in the local businesses, vendors, and artists. This, since it would be the first festival, is currently a one-off event, but if we have positive feedback and an enriching effect on the community, it could be an annual occurrence.

Event Description As the event commences, one can find Denton PD directing cars into lots, vendors’ stands set up around the square, and the shops and restaurants opening their doors as a welcome to the locals and the cool evening breeze. People can treat themselves to some of the fine things that Denton has to offer while admiring the local art and aspiring musicians. The trees in the surrounding area will be decorated with twinkling lights and moon themed décor that illuminates the evening. Everyone is encouraged to come to the event so college students can be found mingling and enjoying music, kids playing on the grass around the courthouse, families filing booths in the surrounding eateries, and various bands at the many bars pouring their unique sounds into the patios and streets. Local growing artists did most of the art that is featured during this event, but anyone can enter the SCRAPs art contest. The art surrounding this stand will be made from scraps and other recyclables and they will choose and announce the winner after last call for submissions. As the suns last rays fade and the evening turns dark, the lights will evoke awe as their full glow illuminates the area. Then, the lights will go out and a firework display will draw the crowds out of the bars and restaurants, and all the faces will turn to the sky as the bursts of colour and sound paint the night sky. After the excitement of the firework display dies down, with the lights off, the stars and moon can be appreciated. As the night draws to a close, and the crowds disperse, volunteers will clean up the area and assist any last vendors or stragglers find their way.

Objectives

1. To promote local restaurants, shops, and vendors

2. To reinvest in the community by bringing people together for a free event where they will then potentially spend money on local goods

3. Help the musicians and artists in the community get some exposure for their work

Target Audience People:

Males Females Singles Families Couples N/A

Age group(s):

Under 18 18-24 years

25-39 years 40-54 years 55+ N/A

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Other audience information: The target audience is primarily members of the community, although some outside traffic is to be expected. Since there are so many different attractions on the Denton Town Square, it appeals to almost any member of the community. The younger demographic can enjoy the bar scene. Families will find something for every member with all of the different vendors and stores. Singles can mingle among the other attendees or enjoy a book at a table in one of the many coffee houses. Couples can share a milkshake or get their animation portraits drawn up by local artists. The idea is to have a variety of attractions that really highlights the different local treasures that Denton has to offer.

Branding Event name:The event is called the “Blue Moon Locals Festival”. It is a simple title that has all of the key points of this event. The blue moon, but most importantly the locals and their community is what inspired the event. Since the event name says it all, a slogan is unnecessary.

Logo:Many logos will be seen, but they will be those of the businesses and vendors in the community. For the posters/fliers there will be various designs, many by local artists, with some incorporation of the blue moon and Denton.

Strategies 1. Social media pages made for event (Twitter and Facebook)

2. Posters around the campuses (UNT and TWU)

3. Flyers in various art shops and surrounding bars/restaurants

4. Recruiting volunteers by offering legitimate community service hours

5. Involving the community by throwing an event for the residents

Event Promotion Advertising, PR and Event appealThe event will be promoted through social media outlets, word of mouth, posters/flyers seen around the community, and through strategies that those participating in the event will use.

Budget Estimated Budget:The budget that we were given to work with for this event is $10,000. Out of that sum, $1,050, with the actual cost staying just below that, is designated for marketing purposes. Currently, the event is able to survive on the budget, and the only revenue we will be receiving will be rental fee from the vendors.

Estimated Expenditure:Estimated expenditures for the event was a little over the budget at $13,945. However, the actual expenses to date $9,911, still leaves us with a little bit of money left over. This money goes into the appropriate permits, security, firework display, marketing, lighting, etc.

Estimated Income:Any income for the event will be in the form of a donation or business to the city or the local shops and vendors at the event. The event is not one designed to generate mass amounts of revenue, but rather generate commerce.

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Market Research Economic impactDenton has a population of more than 118,000 people, not including the student population of more than 40,000. However, the event is to take place over the summer, therefore the majority of the population attending will be locals of Denton. The event takes place on a Saturday evening, therefore we are expecting the usual bustle of the weekend, as well as the additional traffic hosting the event will bring. Although most of the people attending will be residents of Denton, non-locals are sure to make up a portion of the crowd. We are hoping that we can expect 5,000-10,000 people, but since it is the first time this event is occurring, a lower attendance is likely. The event is one day and there are no accommodations, but for those looking for somewhere to stay overnight, we direct them to the many local Bed and Breakfasts.

Social impact:Having a social impact through the Blue Moon Locals Festival is one of our main goals in coordinating this event. This event features the locals and all of the unique things that they bring to the community. From the Mom and Pop restaurants to young artists, one does not have to look closely to see that Denton has a lot to offer.

Environmental data:The event features festive lights in around the square, a firework display, and the locals, all of which will have a very small environmental impact. To assure that the footprint remains small, there will be a clean-up team afterwards, carpooling is encouraged, and we urge vendors and shops to keep make a conscious effort in their operations to be more sustainable.

Risk Management Accuracy of InformationThe information is at no risk of being inaccurate unless a contract by a vendor is broken or the weather doesn’t allow for a show.

Ability to meet promises of serviceThe risk in meeting the promises is minimal. Only severe weather will cancel the event. The only sensitive item on our list is vendors and fireworks.

Contingency PlanThe contingency plan involves either cancelling the event or our volunteers directing the citizens to shelter. The Denton PD will be on site to handle the crowds and emergencies. The remaining funds will go to a contingency fund.

Monitoring The success of the event will be evaluated throughout the event itself, as well as afterwards. The objective is to bring the community together, so attendance will play a huge role in the events success. There may be numerical measures for the businesses to measure how well the night went, such as how many people they talked to or the total sales. The event will be monitored throughout by our volunteers and by the Denton PD officers on site. Volunteers are in place to answer questions that attendees or vendors

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might have. Since they will be interacting with the crowd, we will be constantly checking in and making sure that everything is running smoothly. The officers will monitor traffic and provide crowd control, should it be needed. Having minimal issues, or the issue that do arise are handled swiftly, is a measure of the events success. If the community comes together to bond and support each other, the event went according to plan. Another tool one can use to evaluate is by doing a follow up after the event. Ask the businesses and vendors how they thought the night went or check the social media sights for any feedback or posts from the night to get an idea of the events effectiveness.

SWOT Analysis

Strengths Weaknesses Unique event in calendar Free event admission Community strengthening

throughout all age groups and family types

Potential for weather could effect program

Disinterested citizens Informing the public about event

Opportunities Threats Business exposure for vendors Networking ties can be made Artists get their name out there and

may profit

Clashes with other events taking place in the local area

Vendors breaking contracts Misbehaving attendees

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Section VIII: Event Planning- Contracts and Permits

At our festival, there will be many vendors present to showcase their products. We will

invite food and beverage, art and informational vendors. We are planning on inviting 10-15

vendors to our show. We spent some time researching the types of vendors we wanted to

invite. Since we are trying to help support local business, we really aimed for local “Mom and

Pop” places to be present at our Art Show. When we contacted some of these local shop

owners, we compared and contrasted the information they gave us and created an Excel

spreadsheet with the results. For more information, please refer to Appendix D on page 1.

After some thought, and in order to save some money due to budget constraints, we

chose to hire volunteers to help run the event. We are planning on having an estimate of 10-20

volunteers, depending on how many show up the day of the event. They will assist us to ensure

the vendors are taken care of and set up on time. Other job duties will include: walking the

event, assisting guests to appropriate vendor booths, and helping solve any problems as they

arise. Since they are volunteers, we will not be paying them for their services. But we will sign

any volunteer sheets they have, so the volunteers can allocate their hours however they would

like.

In order to have our festival at Denton Town Square, we will need to have some

permits. After talking with the City of Denton, we found out that we will need to process

festival and event permits. The vendors will need to provide a copy of their own Food Handling

(Temporary) permit and if they are a food truck they will need to review the Food Truck

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Requirements and Guidelines to ensure they are within city requirements. Blue Moon Festival

will not provide these permits for the food vendors. We will also need several other permits

listed below.

Part A: Street Closure Permit

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Part B: Temporary Tent Permit

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Part C: Insurance

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Part D: Food Handling PermitPlease refer to Appendix A for a link to City of Denton’s website for more

information on the food handling permit since Blue Moon Festival will not provide this

permit.

Part E: Don’t Litter Agreement

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Part F: Public Safety Plan

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Part G: RFP- Request for Proposal (Special Event Agreement)

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Section IX: Event Evaluation- Proposed Evaluation Method

We would evaluate our festival as successful. We feel that we were successful in running

and planning our event because we were able to utilize many resources Denton has to offer.

We were also able to accurately predict and budget for all obstacles and setbacks we

experienced. And the money left over we are going to put it towards next year’s festival.

When evaluating our event, we used both qualitative and quantitative evaluation

methods. We did this to maximize our evaluation, so we can check for errors on what went

wrong this year and fix it for next year. We chose to do a survey to measure our actual results.

We had it available at the information stand. Guests were able to rate us on a 1-10 scale on

how the festival was, and there were also blanks where guests could write what we did best

and what we could improve on. These combinations give us both quantitative and qualitative

feedback.

We were able to take a lot away from this survey. It provided real-life critics on what the

Denton population wants to see for next year. With these surveys we were able to figure out

that the guests wanted more art, beverage, and music vendors. We also found out that the

guests want the festival to be bigger for next year, and they want a band to headline and

perform for the following year! This was exciting news because we, as planners, want the

festival to grow as well. We found great success with the surveys as they provided great

feedback for us.

Since we are using Facebook and Twitter to advertise for our festival, we plan on looking

at the comments people leave during and after the event. Guests will be commenting on our

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Facebook page and posting tweets on Twitter all throughout or event broadcasting to all their

followers about Blue Moon Festival. We plan on checking these social media networks to see

what people are saying and gain extra feedback about our festival.

Section X: Conclusions and Evaluations

Logistically the event took place on the square in the afternoon and evening hours on

Saturday, May 21. The preparations started in the morning hours of the day and the pack down

and clean up took one and a half hours after the event was finished. The subcontractors that

we hired to string lights and perform the fireworks show took care of the pack up that involved

their services; this was included and discussed with their contract pricing. The traffic went

smoothly and was directed by the city, there was plenty of parking in the surrounding lots and

the attendees had even more opportunities to visit and identify local shops while traversing the

area. The Denton PD was able to help control the flow of traffic into the event and be available

for safety. The vendors that participated were very pleased with the connections they made

with attendees and with the chance to spread word of mouth about their products and

locations.

We had many wonderful volunteers who networked and connected with the attendees

with the participating businesses. They helped in shifts from start to finish of the event and we

gave out thank you gifts to them, which were planned within our budget.

This event was beneficial to both our company and the surrounding companies in the

Denton County. We believe at Blue Moon Festival that our well developed, planned, and

executed event will bring new clients to our company and the area. The festival brought the

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community together and allowed for connections to be made and networking to take place.

The atmosphere that we planned was mystical and enchanted. The music, lights, fireworks, and

warm evening air hosted these ideals. The event was meant to bring people together in

meaningful ways and start the summer season with a positive outlook and we were able to

achieve that. We hope that our event inspired connections that last throughout the season. We

aimed to create great benefits to the county of Denton so that they will reach out to us in the

future for events that they need assistance planning.

Next year we plan to invite a band to headline at the festival in order to appease many

of the guests who commented from this year. We also plan to have more vendors and music in

order to make the festival bigger. We plan to expand on our original idea to attract more guests

and fully appease guest satisfaction.

Section XI: Appendix

Appendix A: References

A Creative Art STUDIO - Home. (n.d.). Retrieved March 31, 2016, from

http://www.acreativeartstudio.com/

Angeli, E., Wagner, J., Lawrick, E., Moore, K., Anderson, M., Soderlund, L., & Brizee, A. (2010,

May 5). General format. Retrieved from http://owl.english.purdue.edu/owl/resource/560/01/

43


Art Glass Ensembles: Stained, leaded & beveled glass in Denton, Texas. (n.d.). Retrieved March

31, 2016, from http://www.artglassensembles.com/

Atomic Candy - Denton, Texas. (n.d.). Retrieved March 31, 2016, from http://www.atomic-

candy.com/

Custom Framing | Picture Frame supplies | Oil & Watercolor Frames | Denton Frisco Dallas

Lewisville. (n.d.). Retrieved March 31, 2016, from http://www.artalleyusa.com/

Dark Ages Tattoo. (n.d.). Retrieved March 31, 2016, from https://local.yahoo.com/info-

186133024-dark-ages-tattoo-denton

Denton's Book and Record Store Since 1983. (n.d.). Retrieved March 31, 2016, from

http://recycledbooks.com/

Denton's Neighborhood Restaurant. (n.d.). Retrieved March 31, 2016, from

http://www.greenhouserestaurantdenton.com/

Earthwise Gardens. (2015). Retrieved March 31, 2016, from http://www.earthwise-

gardens.com/

44


Festival. (n.d.). Dictionary.com Unabridged. Retrieved March 31, 2016 from Dictionary.com

website

Festivals & Events. (n.d.). Retrieved March 31, 2016, from

http://www.cityofdenton.com/visitors/festivals-events

Home - Barley & Board. (n.d.). Retrieved March 31, 2016, from http://barleyandboard.com/

Hoochies Denton. (n.d.). Retrieved March 31, 2016, from http://hoochiesdenton.com/

Jupiter House Coffee - Denton, TX. (n.d.). Retrieved March 31, 2016, from

http://coffeeandwifi.com/location/Jupiter-House-Coffee-10509

Mellow Mushroom Denton. (n.d.). Retrieved March 31, 2016, from

http://mellowmushroom.com/store/denton

Mr. Frosty - Only in Denton. (n.d.). Retrieved March 31, 2016, from

http://onlyindenton.com/listing/mr-frosty/

Oldwest. (n.d.). Retrieved March 31, 2016, from http://oldwestcafe.us/

45


SCRAP Denton | Inspiring Creative Reuse and Environmentally Sustainable Behavior | Denton

Texas. (n.d.). Retrieved March 31, 2016, from http://scrapdenton.org/

Sky Guitars Your Denton Music Store. (n.d.). Retrieved March 31, 2016, from

http://www.skyguitars.com/

Special Event Permits (Plan A Special Event). (n.d.). Retrieved March 31, 2016, from

http://www.cityofdenton.com/how-do-i-/plan-a-special-event

Vigne Wine Shop & Cigar Bar. (n.d.). Retrieved March 31, 2016, from http://business.denton-

chamber.org/list/member/vigne-wine-shop-wine-bar-94476

VinylHunt. (n.d.). Retrieved March 31, 2016, from http://www.vinylhunt.com/stores/1111

Wine Squared. (n.d.). Retrieved March 31, 2016, from http://www.winetimeswine.com/

Appendix B: Minutes of Meeting

Date Who? What happened?

1/27/16 EveryoneDiscussed basic research about the project

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1/28/16 MelonyPosted group proposal we discussed to Blackboard

2/3/16 Katelyn and Melony

Assigned sections of the paper when they met up after class

2/3/16 Lauren

Replied to the post on Blackboard about proposal information and posted a website for more information on proposals

2/6/16 Lauren

Posted the outline of the paper to Blackboard so everyone could add to it

2/8/16 Melony Put up a document on Blackboard of items discussed after class on 2/3/16

2/17/16 Katelyn Posted her part of the progress report to Blackboard

2/23/16 Melony Posted her portion of her progress report to Blackboard

2/24/16 Lauren Finished and uploaded the progress report to Blackboard

3/2/16 Lauren Assigned new sections of the paper to team members

3/5/16 Lauren Worked on her new section of the paper

3/7/16 Melony Uploaded her first section to Blackboard

3/10/16 Lauren Added Melony's section to the paper3/14/16 Lauren Added Lauren's section to the paper3/17/16 Lauren Worked on completing the paper and

making it cohesive 3/30/16 Katelyn Sent both her sections to Lauren to

put into the paper

3/31/16 LaurenFinished the paper and uploaded it to Blackboard

3/31/16Katelyn and Melony Created the Powerpoint

4/1/16 Lauren Uploaded the paper to Blackboard

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Appendix C: Charts

Vendor List

ID Company Name Billing Address City State Postal Code Country Phone Number

Type of Vendor

1 Old West Café 1020 Dallas Dr Denton Texas 76205 United States 940-382-8220 Food

2 Mellow Mushroom 217 E Hickory St Denton Texas 76201 United States 940-323-1100 Food

3 Barley and Board 100 W Oak St Denton Texas 76201 United States 940-566-3900 Food

4 GreenHouse Restaurant 600 N Locust St Denton Texas 76201 United States 940-484-1349 Food

5 Jupiter House 106 N Locust St Denton Texas 76201 United States 940-387-7100 Beverage

6 Frosty's Drive-In 1002 Ft. Worth Dr Denton Texas 76205 United States 940-387-5449 Food

7 Hoochies 214 E Hickory St Denton Texas 76201 United States 940-808-0315 Food

8 Atomic Candy 105 W Hickory St Denton Texas 76201 United States 940-383-3780 Food

9 A Creative Art Studio 227 W Oak St Denton Texas 76201 United States 940-442-1251 Art

10 Art Alley 1100 N Locust St Denton Texas 76201 United States 940-383-4322 Art

11 Art Glass Ensembles 513 Bolivar St Denton Texas 76201 United States 940-591-3002 Art

12 Mad World Records 115 W Hickory St Denton Texas 76201 United States 940-591-3001 Music

13 Sky Guitars 531 N Elm St Denton Texas 76201 United States 940-387-2671 Music

14 Vigne Wine Shop 219 E Hickory St Denton Texas 76201 United States 940-566-1010 Beverage

15 Wine Squared 110 W Oak St A Denton Texas 76201 United States 940-384-9463 Beverage

16 Earthwise Produce 728 N Elm St Denton Texas 76201 United States 940-442-3385 Food

17 SCRAP 420 S Bell Ave Denton Texas 76201 United States 940-808-1611 Recycling

18 Dark Age Tattoo 124 W Oak St Denton Texas 76201 United States 940-898-8200 Entertainment

19 Recycled Books 200 N Locust St Denton Texas 76201 United States 940-566-5688 Entertainment

Appendix D: Pictures of Vendors

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49


50

Documents

Blue Moon Locals Festival Final