Blue Ocean Strategy To

Improve Campus Placement

Sovanlal BanerjeeRecruitment Manager OIP Energy Services

Campus Placement Challenges- Attracting Right Companies to Camus Placement Drive- Priority is always Healthy Placement Ratio Vs Time Frame- Core Companies Vs New Sectors- Decision Making-Selecting Start Ups Vs Brand- Decision Making-Best Pay Master Vs Role of Choice- Handling Back Out Offers- Conflict Management During Campus Drive- Branding Best Talent and Their Skills- Robust Mechanism –Planning- Timely Implementation- Healthy Code of Conduct

Placement Officer/Placement Cell

• Placement Cell is a MUST and Focal Point of Contact for Serious Placement Initiatives

• Placement Cell must be Dedicated and well recognized.

Improve Your College Profile

• Design a Professional Website-Concise and To the Point

• Market the Previous Placement records• Project Some Alumni who are at some Prominent

Positions• Project Academic Records-Students and Staff• Include Awards of your College earned over the years• Market the profiles of Your professors and Lecturers• College Infrastructure

Training

• Training should start from 1st Year itself• Targeted Training• IT Industry- Java, .Net Programming. Students

capable to write their own programs and Codes• Manufacturing- Students capable to Operate and

maintain the machineries• Sales Profiles- Know the latest market trend• Training is something that differentiate your

students from others

Networking is Everything

• Through Networking-You Build Trust• Network Refers your Institute• Start developing My Contact Worksheet• Need Extensive, Targeted Networking• Brand Value and Awareness play key role

Professionalism

• Code of Conduct• How you and your college Conduct the entire

process rated high chances for successful placement

Placing Right Candidates

• Attended Vs Recruited• Drop any student whom you recognize not

capable• First Impression prepares room for future

placement • Set the personal bond at right tune

Hospitality

• Be the King of Good Times• Be a Good Host• First Impression Matters

Company-College Collaboration Platform

• Video Profile –Student Assessment Skills• Upload Own Online Test, Mock Test Records• Works a lot of Vocabulary• Video Training

Employability

• Persistence is the Key• Normal- Aptitude, Logical, General Discussion,

Face to Face • Extra-Key Performance Indicators against

Student’s Performance

Picking the Right Campus Job

• Finally, it is important to pick the right Campus Job• Even it is tough but if certain job for which students

are not ready better to say No Now to ensure the Trust and Confidence is intact

By Passing Campus Visit• McKinsey- Partner Sasi Sankara-for 2016 preparing for limited IIT Visit and more

on Media, Network, Alumni network hiring• Desire to get the Edge in the War for Talent• Proper Calibration across various students for a similar profile• In Campus Interview this is restricted due to On Spot Offers and Withdraw of

PPO(Pre Placement Offers) by students.• Solution- This Trend is a challenge in coming time. It will indirectly impact the

internal process within Campus.• BCG-Boston Consulting Group-Made offers through Off Campus in IIT KGP, IIT

Guwahati. This may impact and influence other companies• McKinsey-Pay 13-15Lacs /annum for Business Analyst Role and BCG Mainly hire

for Associate Positions.• Last Years McKinsey hired 20Engineers from IIT Bombay, IIT Madras and IIT

Delhi

Hiring Challenges• 1/5 to 1/3 of engineers failed to get placed in extremely

challenging market scenario• Indian Trains around 1.5Million Engineers almost more

than what US AND China combinedly produce.• 2 Major Players-IT AND Manufacturing are hiring lesser

Engineers than before• In 2016 by Nasscom-India’s IT Industry will hire atleast

50,000 less engineers this year 2016, same statistics for Manufacturing sector

Hiring Challenges• Monthly Guest Lectures from Industry Experts to eliminate the gap

between academic learning and Industry Happening• Training to Prepare the Right Kind of Resume• Taking Right Campus Placement Decisions to avoid Frustrations in future• Conflict in Value System in company• Social Pressure, Pressure to pick quick jobs in first 2-3days on placement

session• Campus placement inviting Non Core Companies in first phase with Fat

Pay. Attracting students to accept non core jobs.• Focus on Placing More Students anyway or to Help Guide students picking

the Right Job-Balancing in important career decisions• Start Up Fair- Very Good Initiative to Motivate Young Engineers to explore

this vast world of opportunity

Hiring Challenges• Muddled Equation showing reflection of Strain Social and

Economical stress In the Industry hiring• Frustrated students opting for job for which they are

overqualified and hence under paid• Hiring is slowing down as HR Recruiters are changing strategy.

Engineering Degree today is just a Poor Proxy for Educational and Employment Skill

Key Factors• Every Institute is Driven by well set and standard Code of Conduct and Placement Rules• Most Common-”One Man One Job”• Challenge is How well organized and well prepared we are to handle this Rule?• Do we have Back Up Plan in case of Offer Withdrawal or Substantial Delay in Start date• What measures we acknowledge well in advance to tackle this disappointment of prospective

students?• Regular Communication, Constant Watch on the development and timely action is essential to

avoid last moment rush• Effective Measure : Inviting Core Companies at First Go or Carefully Filter out candidates to Non

Core Companies on the basis of ability, performance and job of choice• Can we cope up well with Off Campus Jobs and keeping a record to motivate /Boost the process• Student Representative Body to take initiatives with proper coordination with Placement cell to

enrich with more leads on Companies• Ground Work/Research is Essential to keep expanding the list of anticipated companies to

Campus and Off campus hiring both. Ultimate objective remain to see more effective and targeted or projected placement success

• Alumni-Play Key role in the Lead Building

Key Initiatives-Ideas• A few companies started offering excellent solution specially in

terms of Campus Hiring to various leading companies in India.• Every student can opt for Psychometric Test, Programming

Test/Aptitude Test/Certification Platform/skill test/Vocabulary Test

• Showcase those test score in Brochure/ KPI Student chart record etc

• Objective is to present as much skill test as possible• Initiative to build a strong Academic-Industry Association to

introduce students with various latest technologies and skills to use them so they can perform from day-1.

Wish you all Good Luck!Hope this may help Prospective Students and Placement

Officers to great extent to Plan and Execute.

Thanks

Sovanlal BanerjeeRecruitment Manager-OIP Energy Services