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Define Success • Identify goals for your program • Track local market conditions and trends • Generate internal stakeholder support Focus Strategy • Develop program’s strategic plan • Employ project management tools • Review templates and client examples Align Tactical Efforts • Execute program development efforts • Work with our Customer Program Management team • Measure results, improve approaches At Smith & Nephew we are focused on delivering the highest quality products, clinical expertise and market development services. When implementing advanced technology like the NAVIO Surgical System, we aim to establish partnerships and develop complete programs for long term success. The BLUEPRINT Marketing Program is a part of that approach and offers focused and customized solutions for each client. Upon acquisition of the NAVIO system, our Customer Program Management team will coordinate with your business and marketing teams to set goals, define success, and deliver a program launch plan with ongoing support. Marketing support for a NAVIO robotics-assisted surgery program BLUEPRINT™ Marketing Program To learn more about NAVIO™ robotics-assisted surgery, visit or contact: Smith & Nephew, Inc. 2905 Northwest Blvd., Suite 40 Plymouth, MN 55441 USA 763-452-4910 06642 V1 7/16 ™Trademark of Smith & Nephew. ©2016 Smith & Nephew, Inc. Supporting healthcare professionals for over 150 years Event Marketing Professional Education Consumer Education Digital Support PR Services Advertising Consultation Reference Centers Research Support www.smith-nephew.com

BLUEPRINT™ Marketing Program - Smith & Nephew · Define Success • Identify goals for your program • Track local market conditions and trends • Generate internal stakeholder

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DefineSuccess

•Identifygoalsforyourprogram

•Tracklocalmarketconditionsandtrends

•Generateinternalstakeholdersupport

FocusStrategy

•Developprogram’sstrategicplan

•Employprojectmanagementtools

•Reviewtemplatesandclientexamples

AlignTacticalEfforts

•Executeprogramdevelopmentefforts

•WorkwithourCustomerProgramManagementteam

•Measureresults,improveapproaches

AtSmith&Nephewwearefocusedondeliveringthehighestqualityproducts,clinicalexpertiseandmarketdevelopmentservices.WhenimplementingadvancedtechnologyliketheNAVIOSurgicalSystem,weaimtoestablishpartnerships anddevelopcompleteprogramsforlongtermsuccess.TheBLUEPRINTMarketingProgramisapartofthatapproachandoffersfocusedandcustomizedsolutionsforeachclient.UponacquisitionoftheNAVIOsystem,ourCustomerProgramManagementteamwillcoordinatewithyourbusinessandmarketingteamstosetgoals,definesuccess,anddeliver aprogramlaunchplanwithongoingsupport.

MarketingsupportforaNAVIOrobotics-assistedsurgeryprogram

BLUEPRINT™MarketingProgram

TolearnmoreaboutNAVIO™robotics-assistedsurgery, visitorcontact:

Smith & Nephew, Inc.2905NorthwestBlvd.,Suite40 Plymouth,MN55441 USA

763-452-4910

06642V17/16

™TrademarkofSmith&Nephew. ©2016Smith&Nephew,Inc.

Supporting healthcare professionals for over 150 years

Event Marketing

ProfessionalEducation

ConsumerEducation

Digital Support

PR Services

AdvertisingConsultation

ReferenceCenters

ResearchSupport

www.smith-nephew.com