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Business Monitor International This can be your title page Industry Analysis Business Monitor International

BMI Industry Summary

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Page 1: BMI Industry Summary

Business Monitor International

This can be your title page Industry Analysis Business Monitor International

Page 2: BMI Industry Summary

Business Monitor International

BMI Industry Analysis

1. BMI’s Industry Coverage

2. BMI Analysis: The 3 Pillars – Total Analysis

– Investor Focused

– Systematic Coverage

3. Integration of Macro and Micro

4. Industry on BMO: The 3 Pillars – Daily Analysis

– Strategic Analysis

– Data & Forecasts

– What Else?

5. Methodology – Common Questions

6. Industry Service USPs

Page 3: BMI Industry Summary

Business Monitor International

1. BMI’s Industry Coverage

Content Streams Business Monitor Online

Daily News & Analysis

Daily Industry Alerts

Systematically-updated Country Reports

Thematic Special Reports

Global Quarterly Industry Round-ups

Competitive Intelligence

- Industry Key Players Tables

- Company SWOT Analysis

- Company Financial Analysis

Exportable Industry Forecasts

Proprietary Industry Databases

Direct interaction between client & analyst

Industry Verticals Automotives

Agribusiness

Commercial Banking

Consumer Electronics

Defence & Security

Food & Drink

Freight Transport

Information Technology

Infrastructure

Insurance

Metals

Mining

Oil & Gas

Petrochemicals

Pharmaceuticals

Power

Real Estate

Retail

Shipping

Telecommunications

Tourism

Water

Page 4: BMI Industry Summary

Business Monitor International

2. BMI Analysis: The 3 Pillars Total Analysis

BMI’s integrated methodology:

• combining macroeconomic, political risk, capital markets, and industry analysis

with…

• a pan-regional/global strategy

‘TA’ is ultimately about offering a holistic perspective. We look at factors which other economists don’t. We are the only research house with strong competencies across macroeconomics, political risk, capital markets and industry, and we leverage off of

that immensely by combining all the analysts into a single research team.

Page 5: BMI Industry Summary

Business Monitor International

BMI’s integrated methodology:

• The outcome? Investor-focused strategic analysis. We look for

Relative Value – explaining the relative significance of risks and opportunities – to formulate growth strategies for corporate clients and

strategic and tactical investment ideas for financial clients

• The benefit? By ensuring the integration of our bottom-up,

country-specific analysis with our top-down global views we are able to be consistent, reliable and ahead of the curve in terms of identifying

market opportunity and risk

2. BMI Analysis: The 3 Pillars Total Analysis

Page 6: BMI Industry Summary

Business Monitor International

• Always thinking like an investor, focusing on finding opportunities and managing risk

• Our analysis is designed to provide value-added and actionable strategies

for a broad range of firms. We don’t report the news and we are not a think tank

• BMI is in a fantastic position to leverage off of our historical specialisation in emerging markets

• With our holistic global strategy and unparalleled coverage of EM, we are capturing the rapidly growing market for investors looking to re-define their growth strategies and re-orienting towards new economies.

2. BMI Analysis: The 3 Pillars Investor Focused

Page 7: BMI Industry Summary

Business Monitor International

Our investor focused Total Analysis, does not come at the

expense of the breadth of our coverage:

• We provide comprehensive coverage for more emerging markets than all of our competitors systematically providing hundreds of forecast data points and regular political risk, macroeconomic, capital market and industry analysis

• We are the only major research house to systematically cover 22 industry verticals

• We are the only major research house to cover the Caribbean and Central America, we were the first to cover Kosovo and we cover the most African states and frontier markets worldwide. We treat frontier markets the same way we treat EMs in terms of indentifying Industry opportunities and risks

2. BMI Analysis: The 3 Pillars Systematic Coverage

Page 8: BMI Industry Summary

Business Monitor International

3. The Integration of Macro and Micro Practical Examples of Total Analysis

Macro Affecting Micro

Qualitative: Identifying Relative Value

• With global trade volumes weakening, we prefer Asia’s domestic demand stories in H210 and 2011. A favourable growth story for Indonesia and Sri Lanka make these among the favourite EM and frontier picks for our Consumer team

Quantitative: Influencing Industry Forecasts

• Macroeconomic variables feed into our Industry regression models. Variables used depend on the prevailing features of the Industry being examined.

Page 9: BMI Industry Summary

Business Monitor International

Micro Affecting Macro

• Major Industry investments or structural changes in Industry strategy can have a massive impact on economic growth forecasts. This relationship is particularly apparent in the case of smaller and less diversified economies. For example, the development of ‘Floating LNG’ could mean a significant reduction in investment in on-shore refining infrastructure by energy companies

• Substantial stock market exposure to a particular Industry leaves index performance exposed to Industry growth. The same is true of company exposure on more consolidated exchanges

3. The Integration of Macro and Micro Practical Examples of Total Analysis

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A single unified Research team enables us to provide completely coherent and consistent analysis in response to major events. Our multi-disciplinary approach enables us to explain the relative significance of events and analyse their impact globally and across multiple industry verticals…

Devastating Japan Earthquake and Tsunami

Economic Activity Fiscal Position Financial Markets

Construction Power Shipping Oil & Gas Automotives

Metals Commodities Agribusiness Consumer

High-tech Elec. Importers Asian Exporters To Japan Nuclear Power Companies

Rival Automotive Suppliers Rival Steel Producers Other Utilities

Uranium Miners LNG Producers High-tech Shipyards

3. The Integration of Macro and Micro Examples of Total Analysis

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Volvo, MAN and S&P Industrial Index, rebased to Jan-2004 (top) and Jan-2010 (bottom)

Volvo and OMX Index, rebased to Jan-2004 (top) and Jan-2010 (bottom)

3. The Integration of Macro and Micro Examples of Total Analysis

Page 12: BMI Industry Summary

Business Monitor International

4. Industry on BMO: The 3 Pillars

1. Daily Analysis & News Analytical articles exploring our core

Industry views and identifying key business opportunities and risks

Page 13: BMI Industry Summary

Business Monitor International

2. Strategic Analysis Systematically-updated analysis of

Industry growth outlooks, key market trends, business environment risks and

company strategy

4. Industry on BMO: The 3 Pillars

Page 14: BMI Industry Summary

Business Monitor International

3. Data & Forecasts Function offers data and forecasts for

key Industry variables including subsector consumption and sector

trade. Forecasts are provided in table format and are exportable into excel

4. Industry on BMO: The 3 Pillars

Page 15: BMI Industry Summary

Business Monitor International

4. Industry on BMO: What Else?

Special Reports – Topical, often sales-led thematic reports

Top-down Industry and pan-Industry views pieces – Great for generalists or those wanting a snapshot of

key industry investment themes

Proprietary Databases –

Industry-specific data tools

Page 16: BMI Industry Summary

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5. Methodology - FAQs

How do you source your data?

- We use publicly available data sources, prioritising national level sources (national banks, government ministries, industry associations)

- Where gaps in our data occur we use multilaterals or global industry associations

- We also use data from these sources to benchmark and check local sources

- We also use company information to a) provide bottom-up market size data and b) to assist with short-term forecasting and assessing market sentiment

- In some instance, where full time series data is not available, we use a combination of the above, coupled with industry expertise, to model industry data

How do you generate your forecasts?

-We have a two-pronged forecasting approach

- We use econometric regression models, incorporating indicators (Macroeconomic, Industry and Commodity) which have a strong historical correlation to the data being analysed.

- We then employ analyst intervention to ensure that the automated forecasts make commercial sense.

- This investor-focused approach to forecasting differs from a purely academic approach employed by some forecasters, but is vital in providing investors with actionable, ‘real-world’ intelligence.

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5. Methodology - FAQs

How often do you update your forecasts?

- Forecasts are examined daily in response to major Industry developments, data releases and

company financial results releases

- Developments which warrant forecast amendments will be covered within our Daily Analysis

thus providing written analysis to contextualise data updates

- Any major changes to data on which a forecast is regressed will prompt us to update our

forecasts (thus quickly capturing precisely how macroeconomic developments or events in

another industry impact these industry forecasts)

- In the event of no major industry developments, or no changes to the data on which a forecast

is regressed, all forecasts are scrutinised and republished quarterly to ensure that they still

accurately represent our market, regional and global views

- Likewise, the analytical write-up of our forecasts is scrutinised and amended at the very least

quarterly

- This is vital, even in the event of no change to our forecast, as it enables us to reassess and

communicate to our clients any upside or downside risks that we potentially see impacting our

forecasts in the future

Page 18: BMI Industry Summary

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6. BMI’s Unique Approach

The Three Tenets; Industry content informed by the economic, political, business

environment and financial markets framework, as well as the behaviour of related industries; it

is investor focused actionable intelligence and has unrivalled breadth

Daily Analysis; views and forecasts responsive to daily company and market

developments

Systematically-updated Reports; we cover dynamic Industries and must be

responsive to the changing global marketplace. An annual approach leaves content too dated

Risk/Reward Ratings; comparative investment potential tool, 100% proprietary

Proprietary Databases; downloadable data products that complement select and

exportable forecast data

Company Analysis; companies analysed within the context of the Industry, locally

and globally, and within the context of the macro/political/business environment outlook, thus

differentiating us from the vast amount of equity research available in the market