Embed Size (px)
Citation preview
7/23/2019 Bmw Graphic Identity Manual
http://slidepdf.com/reader/full/bmw-graphic-identity-manual 1/20
BMW Standard Logo Sizes
BMW StandardLogo Sizes
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
7/23/2019 Bmw Graphic Identity Manual
http://slidepdf.com/reader/full/bmw-graphic-identity-manual 2/20
Magazine - 1/3 Page Vertical
On white backgrounds.On black, color orphoto backgrounds.
The UltimateDriving Machine®
The UltimateDriving Machine®
Specifications
Module width/ht. = 25mm
Roundel diameter = 13.05mm
Type point size = 6.498 pt
Leading = 5.965 pt
7/23/2019 Bmw Graphic Identity Manual
http://slidepdf.com/reader/full/bmw-graphic-identity-manual 3/20
Magazine - Page
On white backgrounds.
On black, color orphoto backgrounds.
Specifications
Module width/ht. = 30mm
Roundel diameter = 15.44mm
Type point size = 6.543 pt
Leading = 7.098 pt
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
7/23/2019 Bmw Graphic Identity Manual
http://slidepdf.com/reader/full/bmw-graphic-identity-manual 4/20
Magazine - Spread
On white backgrounds.On black, color orphoto backgrounds.
Specifications
Module width/ht. = 31mm
Roundel diameter = 15.88mm
Type point size = 6.798 pt
Leading = 7.342 pt
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
7/23/2019 Bmw Graphic Identity Manual
http://slidepdf.com/reader/full/bmw-graphic-identity-manual 5/20
Magazine - Tabloid Pageapproximately 10" X 14"
Specifications
Module width/ht. = 36mm
Roundel diameter = 18.39mmType point size = 7.851 pt
Leading = 8.517 pt
On white backgrounds. On black, color orphoto backgrounds.
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
7/23/2019 Bmw Graphic Identity Manual
http://slidepdf.com/reader/full/bmw-graphic-identity-manual 6/20
Magazine - Tabloid Spreadapproximately 20" X 14"
On white backgrounds.
On black, color orphoto backgrounds.
Specifications
Module width/ht. = 38mm
Roundel diameter = 19.79mmType point size = 8.36 pt
Leading = 9.069 pt
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
7/23/2019 Bmw Graphic Identity Manual
http://slidepdf.com/reader/full/bmw-graphic-identity-manual 7/20
Newspaper - Single Column2 .0625" X 21"
On white backgrounds.
On black, color or
photo backgrounds.
The UltimateDriving Machine®
The UltimateDriving Machine®
Specifications
Module width/ht. = 29mm
Roundel diameter = 14.78mmType point size = 6.294 pt
Leading = 6.828 pt
7/23/2019 Bmw Graphic Identity Manual
http://slidepdf.com/reader/full/bmw-graphic-identity-manual 8/20
Newspaper - 1/4 Page
On white backgrounds.On black, color orphoto backgrounds.
Specifications
Module width/ht. = 29mm
Roundel diameter = 14.78mmType point size = 6.294 pt
Leading = 6.828 pt
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
7/23/2019 Bmw Graphic Identity Manual
http://slidepdf.com/reader/full/bmw-graphic-identity-manual 9/20
Newspaper - 1/2 Page
On white backgrounds. On black, color or photo backgrounds.
Specifications
Module width/ht. = 32mm
Roundel diameter = 16.64mmType point size = 7.072 pt
Leading = 7.672 pt
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
7/23/2019 Bmw Graphic Identity Manual
http://slidepdf.com/reader/full/bmw-graphic-identity-manual 10/20
Newspaper- Tabloid Pageapproximately 9.75" X 13"
Specifications
Module width/ht. = 36mm
Roundel diameter = 18.39mmType point size = 7.851 pt
Leading = 8.517 pt
On white backgrounds. On black, color orphoto backgrounds.
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
7/23/2019 Bmw Graphic Identity Manual
http://slidepdf.com/reader/full/bmw-graphic-identity-manual 11/20
Newspaper - Tabloid Spreadapproximately 19.5" X 13"
On white backgrounds.
On black, color orphoto backgrounds.
Specifications
Module width/ht. = 38mm
Roundel diameter = 19.79mmType point size = 8.36 pt
Leading = 9.069 pt
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com
1-800-334-4BMW
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
7/23/2019 Bmw Graphic Identity Manual
http://slidepdf.com/reader/full/bmw-graphic-identity-manual 12/20
On white backgrounds.
On black, color or photo backgrounds.
Newspaper - Broadsheet Page
Specifications
Module width/ht. = 42mm
Roundel diameter = 21.98mmType point size = 9.22 pt
Leading = 10 pt
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
7/23/2019 Bmw Graphic Identity Manual
http://slidepdf.com/reader/full/bmw-graphic-identity-manual 13/20
On white backgrounds.
On black, color or photo backgrounds.
Newspaper - Broadsheet Spread
Specifications
Module width/ht. = 44mm
Roundel diameter = 22.61mmType point size = 9.577 pt
Leading = 10.389 pt
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
7/23/2019 Bmw Graphic Identity Manual
http://slidepdf.com/reader/full/bmw-graphic-identity-manual 14/20
OOH UPDATED14' X 48'
Specifications
Scale: 1" = 4'
Keyline size = 3.5"x12"
Module width/ht. = 45mmRoundel diameter = 33mm
On white backgrounds.On black, color orphoto backgrounds.
Visual reference for proportion.
7/23/2019 Bmw Graphic Identity Manual
http://slidepdf.com/reader/full/bmw-graphic-identity-manual 15/20
OOH UPDATED18' X 48'
Specifications
Scale: 1" = 4'
Keyline size = 4.5"x12"
Module width/ht. = 48mmRoundel diameter = 35mm
On white backgrounds. On black, color orphoto backgrounds.
Visual reference for proportion.
7/23/2019 Bmw Graphic Identity Manual
http://slidepdf.com/reader/full/bmw-graphic-identity-manual 16/20
OOH UPDATED15' X 60'
Specifications
Scale: 1" = 4'
Keyline size = 15" X 3.75"Module width/ht. = 53mm
Roundel diameter = 39mm
On white backgrounds.On black, color orphoto backgrounds.
Visual reference for proportion.
7/23/2019 Bmw Graphic Identity Manual
http://slidepdf.com/reader/full/bmw-graphic-identity-manual 17/20
OOH UPDATED20' X 60'
Specifications
Scale: 1" = 4'
Keyline size = 15" X 5"Module width/ht. = 55mm
Roundel diameter = 41mm
On white backgrounds. On black, color orphoto backgrounds.
Visual reference for proportion.
7/23/2019 Bmw Graphic Identity Manual
http://slidepdf.com/reader/full/bmw-graphic-identity-manual 18/20
Inside Track3.5" X 7" front/back covers
On white backgrounds. On black, color orphoto backgrounds.
Front Cover
Back Cover
On white backgrounds.
On black, color orphoto backgrounds.Specifications
Module width/ht. = 22mm
Front Cover Roundel diameter = 16.28mm
Back Cover Roundel diameter = 11.68mmType point size = 4.941 pt
Leading = 5.36 pt
Inside Track
January2003
More about BMW
The Ultimate
Driving Machine®
bmwusa.com
1-800-334-4BMW
More about BMW
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
Inside Track
January2003
7/23/2019 Bmw Graphic Identity Manual
http://slidepdf.com/reader/full/bmw-graphic-identity-manual 19/20
BRC5" X 3.5"
On white backgrounds. On black, color orphoto backgrounds.
Specifications
Module width/ht. = 21mm
Roundel diameter = 10.82mmType point size = 4.602 pt
Leading = 4.992 pt
BMWTypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMWTypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMWTypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMWTypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
7/23/2019 Bmw Graphic Identity Manual
http://slidepdf.com/reader/full/bmw-graphic-identity-manual 20/20
BRC6" X 4"
On white backgrounds.
On black, color orphoto backgrounds.
Specifications
Module width/ht. = 25mm
Roundel diameter = 12.98mmType point size = 5.55 pt
Leading = 6.02 pt
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
BMW TypeRegBold50% Black
The UltimateDriving Machine®
bmwusa.com1-800-334-4BMW
