Bplan Easy Link 1

7/24/2019 Bplan Easy Link 1

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BUSINESS PLAN

FOR

EAZYLINK COURIER


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1.0 Executive Summary

Eazy link courier is a motor cycle-based courier service based in Nairobi region and Kenya. Eazy

link courier can transport document and parcels and small parcels to clients.Eazy link courier will offer reliability and industry insight to firms enabling EAZ !"NK

#$%&"E& to provide superior service relative to the current service providers. &eliability is an

important variable for service to firms because firms have many court imposed time constraintsput on them that are infle'ible. (y providing professional) reliable service) Eazy link courier will

be able to rapidly gain market share. *revious e'perience also provides EAZ !"NK #$%&"E&

with a competitive edge over the competition. *rofitability will be reached by month nine andrevenue for year three will be in e'cess of ksh+,,),,,.

.0 Situati!" A"a#y$i$

EAZ !"NK #$%&"E& is entering their initial years of operation. "n order to achieve themarket penetration that is forecasted) marketing must become a dominant business activity.

EAZ !"NK #$%&"E& offers the (usiness community a reliable) professional) delivery service.

he basic market need is a reliable service that can support all needs a companies may have.

.1 %ar&et Summary

EAZ !"NK #$%&"E& possess good information about the market and has e'cellentinformation about the common characteristics of the most prized customers. his information

will be used to better understand who is served) their specific needs) and the best way to

communicate with them.

.1.1 %ar&et 'em!(ra)*ic$

he profile for the typical customer consists of the following geographic) demographic) and

behavior factors

+e!(ra)*ic$

/ he immediate geographic area is Nairobi region.

/ A 0, mile radius is in need of delivery services./ he total targeted population is 1)223),,,

Be*avi!r Fact!r$

/ 4i'ty-seven percent of the firms will use a delivery service instead of sending someonefrom the firm to make the delivery.

/ 5ave an e'pectation of immaculate) unfaltering service.

/ 6hile cost cannot be e'orbitant) the firm generally passes the costs onto the clients so cost

is not the main decision driver.

.1. %ar&et Nee,$

Eazy link courier is providing its customers with a fast) reliable document and parcel delivery

servicethroughout the Nairobi area. EAZ !"NK #$%&"E& seeks to fulfill the following benefits that

are important to their customers

/ Pr!-e$$i!"a#i$m 6hile the delivery service does not inherently represent the firm) thefirm will not use a service that is not professional to avoid any type of 7halo effect7 where

the actions of the delivery service are interpreted to be indicative of the firm itself.

/ Ex)e,ite, Service 8irms conduct business within a set of closely monitored) and

imposed rules of punctuality. he deliveries must always be made on time. his not a


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concern for EAZ !"NK #$%&"E&

. S/O A"a#y$i$

he following 46$ analysis captures the key strengths and weaknesses within the company

and describes the opportunities and threats facing Eazy link courier .

..1 Stre"(t*$

/ %nmatched (usiness industry insight./ (enchmarked training programs ensuring professionalism and efficiency.

/ he use of fast) eco-friendly delivery vehicles 9motor cycles:.

.. /ea&"e$$e$

/ he lack of brand) a factor of being a start-up.

/ he struggle to convince firms to ditch their current service provider in favor of Eazy link

courier/ he ability to balance time devoted to operations versus business development.

.. O))!rtu"itie$

/ he continual need for document and parcel delivery by #ompanies.

/ he increasingly developed infrastructure for motor cycles.

..2 *reat$

/ 5igh turnover within the messenger industry./ Electronic filing.

. C!m)etiti!"

4erving the Nairobi area) there are about 0, different delivery services) about a ;uarter of these

are ta'i services that also make deliveries. he rest are courier or messenger services. 4ome use

cars and a few use motor cycle as the means of transportation. "n general) the motor cycle

messengers are less e'pensive because they have lower overhead. "n the heart of downtown)

motor cycle messengers can be as fast or faster than the car-based courier services because ofautomobile traffic.

here are five different companies that target firms by catering to their special needs. All ofthese are car-based services. 8irms buying habits are based on convenience and reliability.

.2 Service$

Eazy link courier will provide a motor cycle messenger service that targets companies. . "n

addition to responding to immediate calls for delivery) Eazy link courier will set up a

subscription basis with firms for a regular pick up every day to file document and parcels with

the clients.Although Eazy link courier will target companies) they will accept


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he keys to success are

/ &eliability.

/ #onvenience./ #ustom service.

.4 Critica# I$$ue$Eazy link courier is still in the speculative stages as a start-up organization. he critical issues

that it faces are he need to take a conservative approach to e'pansion. E'pansion must not

occur for the sake of growth in itself) but should occur because the customers will be betterserved.

.0 %ar&eti"( Strate(y

Eazy link courier will target firms through channels that all firms typically see. Additionally)there will be a ellow *ages advertisement and brochures passed out.

his market will also be targeted through a Eazy link courier king scheme based on the owner@s

contacts.

.1 %i$$i!"

Eazy link courier mission is to provide firms with an environmentally friendly) e'pedient

delivery service. 6e e'ist to attract and maintain customers. 6hen we adhere to this ma'im)

everything else will fall into place. $ur services will e'ceed the e'pectations of our customers.

. %ar&eti"( O56ective$

/ "ncrease the number of firms=#ompanies served by 1 a ;uarter./ "ncrease repeat customers by 2 per ;uarter.

/ Becrease customer ac;uisition costs.

. Fi"a"cia# O56ective$

/ *rofitability by the end of year one./ &educe training costs by 0 a ;uarter through more effective) efficient techni;ues.

/ Becrease overhead by 1 a year.

.2 ar(et %ar&et$

Eazy link courier will service Eazy link courier distinct groups. he main group of customers)

companies) will be targeted primarily. 8irm sare constantly in need of document and parcel

delivery) whether it is to clients) other companies) . his regularity of needed delivery is the

reason that companies are targeted. $nce a companies has become a satisfied customer) it islikely that they will begin to increase their delivery needs with Eazy link courier. his then

becomes a steady) high fre;uency) long-term customer. 8irms have constant delivery activity)many firms re;uire pickups many times during each day. 8irms re;uire dependability) and this isone of Eazy link courier competitive advantages so the fit is good.

he other customer group is assorted deliveries needed in the city. his could come from a wide

variety of businesses that re;uire delivery in the city.


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.3 P!$iti!"i"(

Eazy link courier will position themselves as a professional) reliable (usiness delivery service

for the Nairobi area. #ompanies) and for that matter #ompanies in general re;uire a deliveryservice as it is more efficient to have document and parcels delivered by a service than for them

to make the delivery themselves. his positioning will be achieved by leveraging EAZ !"NK

#$%&"E&@s competitive edges) reliability and industry insight/ &eliability is a characteristic that is very important to companies. he firms re;uire reliable

deliveries. he delivery of (usiness document and parcels is critical. Eazy link courier achieves

reliability through a redundant backup system that always provides an alternative methodof delivery if the specific motor cycle messenger encounters difficulty. (y having a back up

system) Eazy link courier ensures that even if the primary messenger fails) there is a

backup ready to complete the delivery.

/ he second competitive advantage is industry insight.

.4 Strate(y Pyrami,$

he single ob


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either #ompanies or office managers. Each group had seven to nine people and were video taped

to allow the facilitators to pay full attention to leading the group.

he results of the focus groups were e'tremely helpful. 6hile some of the findings supportedalready-held assumptions and beliefs) some of the material provided new insight for EAZ

!"NK #$%&"E& and helped shape the marketing plan.

2.0 Fi"a"cia#$

his section will offer a financial overview of EAZ !"NK #$%&"E& as it relates to the

marketing activities. EAZ !"NK #$%&"E& will address break-even analysis) sales forecasts)e'penses forecasts) and how they relate to the marketing strategy

TABLES

Pr!6ecte, I"c!me $tateme"t 0129013

N!v Fe5 :u#y

A. !ta# reve"ue 00;000 00;000 210;000

Sa#e$ !- )r!,uct$ a", $ervice$ >2,),,, 0>,,,, +,,,,,

Sa#e$ !- materia#$ >1+,, +,,,, ?,,,,

C*a"(e i" i"ve"t!ry , , ,

Extra!r,i"ary i"c!me$ , , ,

Ot*er reve"ue$ 032,, D,,,, +,,,,

B. !ta# c!$t$ 73000 80000 100000'e)reciati!" >,,, >,,, >,,,

%ateria#$ a", e"er(y >,,, >,,, >,,,

Sa#e$ $a#arie$ 1,,,, 1,,,, D,,,,

C!$t !- $ervice$ +,,, ?,,, ?,,,

Fi"a"cia# ex)e"$e$ , , ,

C!$t$ !- (!!,$ -!r re$a#e , , ,

axe$ 0,,,, 0,,,, +,,,,

Ot*er c!$t$ , , ,

Extra!r,i"ary #!$$e$ , , ,C. Pr!-it 01),,,) 00,),,, +>,),,,

'. I"c!me tax , , ,

E. Net i"c!me , , ,

Documents

Bplan Easy Link 1