brad ambassador

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    PRESENTED BY

    S.GOUTHAM

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    Brand ambassador (celebrity spokesman) is

    a marketing term for a person employed by

    an organization or company to promote its products or

    services within the activity known as branding.

    The brand ambassador is meant to embody

    the corporate identity in appearance, attitude, values

    and ethics

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    A Brand Ambassador is someone who, at the most

    basic level, represents a brand in a positive way.

    It is the duty of a Brand Ambassador to express the

    message of a company to consumers or people whowould gain something from learning about the brand

    being advertised.

    A brand Ambassador can be thought of as a hybrid

    between a Public Relation Representative and an HRRepresentative.

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    Tiger Woods- 55 MILLION- GOLF

    LeBron James-53 MILLION- BASKETBALL

    Roger Federer-52 MILLION- TENNIS

    Kobe Bryant-31 MILLION- BASKET BALL Cristiano Ronaldo-28 MILLION- SOCCER

    M.S.DHONI-26 MILLION- CRICKET

    Sachin tendulkar-25 MILLION- CRICKET

    Lionel Messi-23 MILLION- SOCCER

    Usain Bolt-23 MILLION- ATHLETE

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    Sachin Tendulkar has been one of the biggest success

    stories for a sportsman as a brand ambassador.

    He endorsed several brands including Boost (1990

    present), Pepsi (1992

    2009), Action Shoes (1995

    2000), MRF (19992009), Adidas (200010), Britannia

    (200107), Fiat Palio (200103), TVS (200205),

    Sunfeast (200713), Canon (200609), Airtel (2004

    06), Reynolds (2007present), Sanyo BPL (2007present), Toshiba (2010present), Colgate-Palmolive,

    Philips, VISA, Castrol India (201112), Ujala and

    Coca-Cola (201113).

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    In 2000, he signed a 5-year, $105 million contract

    extension with Nike. It was the largest endorsing deal

    ever signed by an athlete at that time

    Woods receives a percentage from the sales of Nike

    Golf apparel, footwear, golf equipment, golf balls

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    James is currently locked into deals with companies

    such as Nike, Coca Cola, McDonalds, Upper Deck,

    and Dunkin Donuts.A good part of his endorsement

    money comes from the Nike deal at an estimated $15

    million per annum.

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    Federers biggest deal is with Nike, which pays him

    more than $10 million annually.

    His ace sponsor roster includes Gillette, Mercedes-Benz, Rolex

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    Bryant signed a 6-year contract with Adidas worth

    approximately $48 million.

    His first signature shoe was the Equipment KB

    8 Bryant's other earlier endorsements included deals

    with the Coca-Cola Company to endorse

    their Sprite soft drink, appearing in advertisements

    for McDonald's, promoting Spalding's new NBA

    Infusion Ball, Upper Deck, Italian chocolate company

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    On September 15 of 2013, Cristiano Ronaldo signed

    a new contract with Real Madrid, which will link him

    with the club until 2018.

    Under this new contract, Cristiano Ronaldo new

    salary was set at 17 million euros (net) per season/year

    and instantly made of Ronaldo the highest paid

    footballer in Spain.

    After having signed with Real Madrid in2009, Cristiano Ronaldo became one of the highest

    paid soccer players in the World.

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    The Indian captain currently endorses 22 brands,

    including PepsiCo, Reebok, Aircel, and Godrej.

    MS Dhoni has signed a three-year endorsement deal

    worth approximately Rs 2.1 billion ($ 42 million) with

    a sports marketing agency. The deal surpasses the

    three-year deal worth Rs 1.8 billion ($38 million) that

    Sachin Tendulkar signed back in 2006.

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    Messi earns more than $20 million a year fromsponsors including Adidas, PepsiCo, Gillette and

    Electronic Arts.

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    Boltsbiggest paycheck comes courtesy of Puma

    Puma re-signed Bolt in 2010 to a deal worth $9 million

    annually.

    A massive Nike deal for a football or baseball player is$1 million.