ABBAS ALI ISMAILCOO - TRENDSETTER

Brand Advertising& Promotion Techniques

What is a Brand?

An identifying symbol, words, or mark that distinguishes a product or company from its competitors. Usually brands are registered (trademarked) with a regulatory authority and so cannot be used freely by other parties. For many products and companies, branding is an essential part of marketing.

Advertising Mediums

TelevisionRadioPress/NewspaperCinemaOutdoorDigital/Internet

Advertising Mindset

“When you do the common things in life in an uncommon way, you will command the attention of the world.”

-- George Washington Carver

Medium Ranking

1. TV2. Outdoor3. Newspapers4. Radio5. Magazines6. Internet

Outdoor Advertising Industry

OOH (Out of Home) in Pakistan has been experiencing unprecedented growth over the last few years.

The OOH Industry is Pakistan is being run by over 500 Outdoor Vendors and around 400 Retail vendors which clearly indicates the fragmentation in the industry.

The total number of site structures in Pakistan is more than 11,500 (a rough estimate by OOH experts).

Outdoor Mediums

SpectacularsBridge

BrandingHoardingsBus SheltersWelcome SignsGantry SignsPylon SignsMopy SignsBuilding Wraps

Vehicle Branding

Street FurniturePole SignsLED ScreensCorrugated SignsStreamersBannersShop FaciaDisplay Stands

Outdoor Mediums

Spectaculars

Outdoor Mediums

Spectaculars

Outdoor Mediums

Spectaculars

Outdoor Mediums

Hoardings

Outdoor Mediums

Gantry Signs

Outdoor Mediums

Bridge Branding

Outdoor Mediums

Vehicle Branding

Branding Ideas

Branding Ideas

Branding Ideas

Conclusion

Promise, large promise, is the soul of an advertising.

-- Samuel Johnson