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BRAND CONTENT | AUDIENCE PROFILE | EDITORIAL | ADVERTISING
| COIN WORLD TEAM
VERSION 32016 MEDIA KIT
Coin World is the market leader in news and insights aboutcollectible coins, paper money, medals and tokens. Collectorsand investors turn to Coin World content regularly—via ourmonthly magazine, weekly news publication, eNewsletters,CoinWorld.com website, and social media accounts—as theirpreferred means to stay up-to-date on numismatic collectiblesand the vibrant marketplace in which they are bought and soldworldwide.
Coin World reaches a highly diverse and engaged numismaticaudience, providing the perfect opportunity to effectively targetthe customers you want. While many subscribers grew up withCoin World, newer collectors and investors are discovering iteach day through local dealers, newsstands, digital channels,and trade shows. Together, we will provide the news, insights,history, values, directories, portfolios and path to purchase thatwill continue to grow both the advertisers’ revenue and thenumismatic hobby itself.
WORLD’S #1 RESOURCE FOR COIN & PAPER MONEY COLLECTORS & INVESTORS
BRAND CONTENT | AUDIENCE PROFILE | EDITORIAL | ADVERTISING
| COIN WORLD TEAM
VERSION 3
OUR PLATFORMS• COIN WORLD MONTHLY AND WEEKLY MAGAZINES• COINWORLD.COM• WEEKLY eNEWSLETTERS• DATABASE• LICENSING• SOCIAL MEDIA ACCOUNTS
60,000new visitors every month
145,000unique page views
60%purchased or considered
purchasing
58%looked at website
17%contacted advertiser
AUDIENCE PROFILE:
WHO READS COIN WORLD?
PRINTCIRCULATION =COIN WORLD MONTHLY
60,000*
COIN WORLD WEEKLY
30,000*
DIGITAL CIRCULATION =
25,000
65%go to at least one coin
show per year
52%are younger than 65
BRAND CONTENT | AUDIENCE PROFILE | EDITORIAL | ADVERTISING
| COIN WORLD TEAM
VERSION 3
Ad Readership study conducted in 2015 determined the actions taken as a result of placing an advertisement in Coin World:
EDITORIAL
MONTHLY EDITORIAL CALENDAR
We are constantly striving to preserve our status as the most trusted news resource in numismatics. Coin World’s staff, made up of 25 editors, columnists and correspondents throughout the world, are consulted by members of Congress and the U.S. Mint, and are regularly cited in mainstream publications such as The Wall Street Journal. Our focus is on creating engaging editorial content for every issue and our dedication is directed towards the continued enjoyment and education of our readers.
BRAND CONTENT | AUDIENCE PROFILE | EDITORIAL | ADVERTISING
| COIN WORLD TEAM
VERSION 3
Subject to change.
DATE COVER THEME FEATURES AD CLOSE DATE COPIES MAILED
JANUARY Market EditionWorld: Half Dollar ManiaPaper: Beautiful Failures: Series 1896 Silver Certificates
December 15, 2015 December 21, 2015
FEBRUARYMercury Rising: The
Winged Liberty Head DimeWorld: Doppelgangers: World and American Coins That Influenced Each OtherPaper: Women on U.S. Paper Money
January 12, 2016 January 19, 2016
MARCH Coin Stars on Television World: Mapping a New Collection: Coins That Feature MapsPaper: Cuba: The Forbidden Notes
February 16, 2016 February 22, 2016
APRIL1933 Double Eagle:
An Ongoing SagaWorld: Collecting the 12 CaesarsPaper: Story of the First Paper Money
March 15, 2016 March 21, 2016
MAYThe Standing Liberty
Quarter DollarWorld: Beards on CoinsPaper: Scotland’s Bridges Series
April 12, 2016 April 18, 2016
JUNETurning It Up A Notch:
The U.S. Mint‘s History of Experimenting With
World: An Orchestra in Your Collection: Musicians on World CoinsPaper: Almost Paper Money: BEP Souvenir Cards
May 17, 2016 May 23, 2016
JULYThe Rise of Silver Bullion
CoinsWorld: Coins of a Feline Persuasion: Cats on CoinsPaper: The Rebirth of the $2 Bill
June 14, 2016 June 20, 2016
BRAND CONTENT | AUDIENCE PROFILE | EDITORIAL | ADVERTISING
| COIN WORLD TEAM
VERSION 3
Subject to change.
MONTHLY EDITORIAL CALENDAR COIN WORLD WEEKLYDATE COVER THEME FEATURES AD CLOSE DATE COPIES MAILED
AUGUSTCoin Investing for
the Long Haul
World: Brazil’s 2016 Olympic CoinagePaper: Really Big Notes: High-Denomination U.S. Notes
July 12, 2016 July 18, 2016
SEPTEMBERSpectacular Error
Coins
World: Iconic, Important & InterestingPaper: More Than Meets the Eye: J.S.G. Boggs
August 16, 2016 August 22, 2016
OCTOBERWalking Liberty
Half Dollar
World: Money of MiseryPaper: A Flood of Errors: 40 Years After
September 13, 2016 September 19, 2016
NOVEMBERPresidential Election: Collecting Campaign
World: Americans on World CoinsPaper: The Silver Certificate Redemption Mania of 1968
October 18, 2016 October 24, 2016
DECEMBER
What Were They Thinking?
The Ugliest U.S. Coins
World: Cents that Make No CentsPaper: French Assignats: Old Yet Very Collectible
November 15, 2016 November 21, 2016
REGULAR WEEKLY COLUMNS:• BILL GIBBS: EDITORIAL
• GUEST CONTRIBUTORS: GUEST COMMENTARY AND LETTERS TO EDITOR
• STAFF: READER’S ASK
• DAVID BOWERS: THE JOYS OF COLLECTING
• STEVE ROACH: MARKET ANALYSIS
• ART FRIEDBERG: PAPER MONEY NEWS
• JEFF STARCK: WORLD COINS NEWS
• MIKE DIAMOND: COLLECTORS’ CLEARINGHOUSE
BRAND CONTENT | AUDIENCE PROFILE | EDITORIAL | ADVERTISING
| COIN WORLD TEAM
VERSION 3
PRINT OPPORTUNITIES — COIN WORLD MONTHLY RATES
SIZE ORIENTATION NON-BLEED BLEED
FULL PAGE 8.125 x 10.125 8.875x11
3/4 PAGE 6 x 10.125 6.75x11
2/3 PAGE 8.125 x 6.625 8.875x7.5
1/2 PAGEHorizontal 8.125x5 8.875x5.875
Vertical 4x10.125 4.75x11
1/3 PAGE
Horizontal 8.125x3.25 8.875x4.125
Square 5.375x5 6.125x5.875
Tall 2.625x10.125 3.375x11
1/4 PAGE
Horizontal 5.375x3.625 6.125x4.125
Vertical 4x5 4.75x5.875
Tall 2.625x7.5 3.375x8.25
1/6 PAGEHorizontal 5.375x2.375
Vertical 2.625x5
1/8 PAGE
Horizontal 5.375x1.75
Vertical 2.625x3.625
Square 4x2.375
1/16 PAGE 2.626x1.75
2-PAGE SPREAD 16.75 x 10.125
IFC 8.125 x 10.125
IBC 8.125 x 10.125
BC 8.125 x 10.125
Special Units available upon request.
SIZESTrim: 8.125 x 10.125 | Bleed: .125” | Bleed Margins: .375” from bleed edge
SIZE 1x 6x 12x
FULL PAGE $3,600 $3,350 $3,250
3/4 PAGE $2,325 $2,125 $2,050
2/3 PAGE $2,125 $1,920 $1,890
1/2 PAGE $2,060 $1,957 $1,850
1/3 PAGE $1,442 $1,340 $1,290
1/4 PAGE $1,080 $1,070 $950
1/6 PAGE $825 $725 $675
1/8 PAGE $650 $595 $565
2-PAGE SPREAD $6,850 $6,360 $6,165
IFC N/A N/A $3,600
IBC N/A N/A $3,400
BC N/A N/A $4,000
All costs are net | All ads are 4C | No bleed charge
SIZE 1x-5x 6-11x 12x 40x 52x
1x2 $120 $115 $110 $105 $100
2x2 $215 $200 $190 $180 $170
1x4 $215 $200 $190 $180 $170
1x6 $290 $275 $260 $240 $230
1x8 $400 $375 $355 $335 $315
2x4 $400 $375 $355 $335 $315
MARKETPLACE
PRINT SPECIFICATIONS ARE AVAILABLE AT WWW.COINWORLD.COM/CONTACT-US/ADVERTISING.HTML
BRAND CONTENT | AUDIENCE PROFILE | EDITORIAL | ADVERTISING
| COIN WORLD TEAM
VERSION 3
PRINT OPPORTUNITIES — COIN WORLD WEEKLY RATES
SIZE ORIENTATION NON-BLEED BLEED
FULL PAGE 8.125 x 10.125 8.875 x 11
3/4 PAGE 6 x 10.125 6.75 x 11
2/3 PAGE 8.125 x 6.625 8.875 x 7.5
1/2 PAGE
Island 5.375 x 7.5 8.875 x 5.875
Horizontal 8.125 x 5 8.875 x 5.875
Vertical 4 x 10.125 4.75 x 11
1/2 PAGE SPREAD Horizontal 16.75 x 5 17.5 x 5.875
1/3 PAGE
Horizontal 8.125 x 3.25 8.875 x 4.125
Square 5.375 x 5 6.125 x 5.875
Tall 2.625 x 10.125 3.375 x 11
1/4 PAGE
Horizontal 5.375 x 3.625 6.125 x 4.125
Vertical 4 x 5 4.75 x 5.875
Tall 2.625 x 7.5 3.375 x 8.25
1/6 PAGEHorizontal 5.375 x 2.375
Vertical 2.625 x 5
1/8 PAGE
Horizontal 5.375 x 1.75
Vertical 2.625 x 3.625
Square 4 x 2.375
1/16 PAGE 2.626 x 1.75
2-PAGE SPREAD 16.75 x 10.125 17.5 x 11
IFC 8.125 x 10.125 8.875 x 11
IBC 8.125 x 10.125 8.875 x 11
BC 8.125 x 10.125 8.875 x 11
Special Units available upon request.
SIZESTrim: 7.625 x 10.875 | Bleed: .125” | Bleed Margins: .375” from bleed edge
SIZE 1x 3x 12-13x 40x 52x
FULL PAGE $3,370 $3,100 $3,040 $2,925 $2,795
3/4 PAGE $2,650 $2,450 $2,390 $2,300 $2,200
2/3 PAGE $2,400 $2,215 $2,165 $2,090 $2,000
1/2 PAGE $1,880 $1,735 $1,650 $1,635 $1,570
1/2 PAGE SPREAD $3,570 $3,298 $3,125 $3,110 $2,985
1/3 PAGE $1,405 $1,300 $1,235 $1,230 $1,190
1/4 PAGE $1,065 $985 $980 $930 $900
1/6 PAGE $830 $770 $760 $730 $705
1/8 PAGE $580 $540 $515 $510 $490
1/12 PAGE $390 $365 $350 $345 $330
1/16 PAGE $270 $250 $240 $235 $226
2-PAGE SPREAD $6,400 $5,895 $5,770 $5,550 $5,310
IFC PAGE $3,870 $3,600 $3,540 $3,425 $3,295
IBC PAGE $3,620 $3,350 $3,290 $3,175 $3,045
BC PAGE $3,970 $3,700 $3,640 $3,525 $3,395
All costs are net | All ads are 4C | No bleed charge
PRINT SPECIFICATIONS ARE AVAILABLE AT WWW.COINWORLD.COM/CONTACT-US/ADVERTISING.HTML
SIZE 1x 6-11x 12x 26x 52x
2
Price is per inch/per insertion. Multiple inches = inches x rate = Cost
Cost x # of insertions = Annual Program2” ad size minimum
$88 $82 $74 $70 $67
3-10 $48 $44 $39 $37 $36
11-18 $46 $43 $38 $36 $35
19-33 $43 $41 $37 $35 $33
34-53 $40 $38 $35 $33 $30
54-60 $39 $37 $34 $31 $29
CLASSIFIED
SIZE 1x 6-11x 12x 26x 52x
1x2 $120 $115 $110 $105 $100
2x2 $215 $200 $190 $180 $170
1x4 $215 $200 $190 $180 $170
1x6 $290 $275 $260 $240 $230
1x8 $400 $375 $355 $335 $315
2x4 $400 $375 $355 $335 $315
WEB LOCATOR & MARKETPLACE
BRAND CONTENT | AUDIENCE PROFILE | EDITORIAL | ADVERTISING
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VERSION 3
DIGITAL OPPORTUNITIESWEBSITE BANNER ADVERTISING
ROS BANNERCPM NET
CONTEXTUAL /GEO CPM NET
ROADBLOCK CPM NET
Dimensions Expandable
Leaderboard 728 x 90 $21 $32
$191Medium Rectangle 300 x 250 500 x 250 $25 $38
Half Page 300 x 600 600 x 600 $38 $56
Rectangle 180 x 150 $20 $30
Content Ad Image/Headline/Text/Link $15 $23
Classified Image box $10 N/A
Video pre-roll 15 sec. pre-roll -- priced "pay per view" $1 per view
VIDEO PROGRAMS PER EPISODE/NET
Monday Morning Brief
Sponsor receives 15 sec. pre-roll
$1,000300 x 250 Banner ad in the eNewsletter
Sole sponsor per episode
eLEARNING PER WEBCAST/NET
Webcast: EditorialSole sponsor $10,000
Shared sponsorship (up to 3) $5,600
SPONSOR CONTENT OPPORTUNITIES FIXED PER MONTH/NET
Sponsored Content Per article page $50
Sponsor Blog Unlimited Posting Opportunity $2,500
Video hosting Up to 10 videos $500
Auction Guide Hosting Up to 10 Catalogues $500
Webcast: Sponsor Exclusive sponsorship $16,000
MAKE SURE TO ASK ABOUT OUR OTHER DIGITAL OFFERINGS, SUCH AS IN-BANNER VIDEOS,POP-UPS, E-STICKERS AND FLOATING ADS
LEADERBOARD AD - 728 X 90
HALF PAGEAD
300 X 600
MEDIUM RECTANGLE
AD300 X 250
DIGITAL SPECIFICATIONS ARE AVAILABLE AT WWW.COINWORLD.COM/CONTACT-US/ADVERTISING.HTML
eBLASTS
DESCRIPTION EMAILED TO OPEN % DAY AD UNIT RATE/AD
Sponsor
Dedicated eBlast100% Share of Voice – advertisers can send their direct response email to Linn’s subscribers via a Dedicated eBlast sponsorship
31,000 21%
AvailableTuesday-Friday
100% Sponsor Content $1,500
Product Showcase eBlast
Product Showcase is a cost effective means to highlight prod-ucts and unique offerings to a large audience
34,000 17%
L1/L: Headline, 80 words, Link $491
L1/R: Headline, 80 words, Link $491
L2/L: Headline, 80 words, Link $475
L2/R:Headline, 80 words, Link $475
L3/L:Headline, 80 words, Link $462
L3/R:Headline, 80 words, Link $462
Topic eBlastAdvertisers select a topic that matches their unique offering. 50% of the eBlast is archived Linn’s content associated with topic and 50% is advertiser’s messaging
27,000 20%50% Coin World archive content (Sponsor selects topic); 50% Sponsor content
$1,250
eNEWSLETTERS
eBLASTS
DIGITAL SPECIFICATIONS ARE AVAILABLE AT WWW.COINWORLD.COM/CONTACT-US/ADVERTISING.HTML
eNEWSLETTER
DESCRIPTION EMAILED TO OPEN % DAY AD UNIT RATE/AD
Editorial
CW Weekly UpdateCoin World’s editors select the most important stories of the week for the Weekly Update subscribers
28,000 25% Friday Morning300x250 $500
Content Ad $350
Digital Edition AlertThe Digital Edition Alert highlights key stories and information in the upcoming issue of Coin World and includes a link to the digital edition
25,000 26% Weekend
300x250 $525
300x250 $525
300x250 $525
eAlert 25,000 25% Breaking News 300x250 + Content Ad $1,200
Monday Morning BriefThe Monday Morning Brief is a weekly video that recaps the previous week and provides useful commentary on the week ahead. Includes exclusive advertising opportunities
28,000 25% Monday Morning300x250 $400
Pre-Roll $600
Paper Money
eNewsletter subscribers self-select their eNewsletters of interest. Advertisers target their message to the highest potential customers.
28,000 22% Monday Morning300x250 $240
Content Ad $144
World Coins 28,000 22% Tuesday Morning300x250 $240
Content Ad $140
Rare 28,000 23% Wednesday Morning300x250 $240
Content Ad $140
Precious Metals 25,000 25% Thursday Morning300x250 $240
Content Ad $140
US Coins 28,000 23% Friday Morning300x250 $240
Content Ad $140
Auction House PlannerThree separate auction-related stories ans an upcoming schedule/catalogue
27,000 24% Sunday Morning300x250 $300
Content Ad $140
BRAND CONTENT | AUDIENCE PROFILE | EDITORIAL | ADVERTISING
| COIN WORLD TEAM
VERSION 3
MEET THE SALES TEAM
ERIC ROTHSALES DIRECTOR, WEST/INTERNATIONALP.O. Box 54128 Irvine, CA, 92619O: 312.754.9968 C: [email protected]
JAIME ALLEN CLIENT SERVICES SALES REPRESENTATIVE911 S. Vandemark RoadSidney, OH, 45365O: [email protected]
BRENDA WYENACCOUNT MANAGER, MIDWEST/SOUTH/CANADA911 S. Vandemark RoadSidney, OH, 45365O: [email protected]
MIKE MANDOZZISALES DIRECTOR,MIDWEST/EAST/SOUTH/CANADAOne North Wacker DriveSuite 4140Chicago, IL, 60606O: 312.754.9965C: [email protected]
MARGIE BRUNSADVERTISING OPERATIONS/DIRECTOR OF DEALER SALES 911 S. Vandemark RoadSidney, OH, 45365O: [email protected]
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MEET THE EDITORS
WILLIAM T. GIBBSMANAGING EDITORP.O. Box 4129Sidney, OH, 45365-4219O: [email protected]
STEVE ROACHEDITOR-AT-LARGEP.O. Box 4129Sidney, OH, [email protected]
PAUL GILKESSENIOR EDITOR, U.S. COINSP.O. Box 4129Sidney, OH, 45365-4219O: [email protected]
JEFF STARCKSENIOR EDITOR, WORLD COINSP.O. Box 4129Sidney, OH, 45365-4219O: [email protected]
BRAND CONTENT | AUDIENCE PROFILE | EDITORIAL | ADVERTISING
| COIN WORLD TEAM
VERSION 3
WHO ARE WE?Amos Media is the leading information resource for numismatic and philatelic investment, collector and
general hobbyist news and information.
WHAT IS OUR MISSION?Our mission is to be the most trusted source of critical
news, information and data for the enthusiast markets we cover. We strive to deliver the finest products and services to our readers, users and marketing partners, enhancing
the enjoyment and fulfillment of active enthusiasts.
