Brand Re-Positioning Through Advertising and Its Effect on Brand Image

7/28/2019 Brand Re-Positioning Through Advertising and Its Effect on Brand Image

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9#9 Gfcgbptuij Orinbwfra

Mrick ls i prfkugt* sbrvlgb fr gfcgbpt teit ls pumjlgjy klstlcdulsebk orfn ftebr prfkugts*

sbrvlgbs fr gfcgbpts sf teit lt gic mb bisljy gfnnuclgitbk ick usuijjy nirabtbk# I mrickcinb ls teb cinb fo teb klstlcgtlvb prfkugt* sbrvlgb fr gfcgbpt# [eb Inbrlgic Nirabtlcd

Issfglitlfc %INI, kbolcbs i mrick is i -cinb* tbrn* sldc* synmfj fr kbsldc* fr i

gfnmlcitlfc fo tebn lctbckbk tf lkbctloy teb dffks ick sbrvlgbs fo fcb sbjjbr fr drfup fo

sbjjbrs ick tf kloobrbctlitb tebn orfn tefsb fo ftebr sbjjbrs#

[ebrbofrb lt niabs sbcsb tf uckbrstick teit mricklcd ls cft imfut dbttlcd yfur tirdbt nirabt tf

geffsb yfu fvbr teb gfnpbtltlfc* mut lt ls imfut dbttlcd yfur prfspbgts tf sbb yfu is teb fcjy

fcb teit prfvlkbs i sfjutlfc tf teblr prfmjbn#

[eb fmhbgtlvbs teit i dffk mrick wljj igelbvb lcgjukb8

Kbjlvbrs teb nbssidb gjbirjy

Gfcolrns yfur grbklmljlty

Gfccbgts yfur tirdbt prfspbgts bnftlfcijjy

Nftlvitbs teb muybr

Gfcgrbtbs Rsbr Jfyijty

[f suggbbk lc mricklcd yfu nust uckbrstick teb cbbks ick wicts fo yfur gustfnbrs ick

prfspbgts# \fu kf tels my lctbdritlcd yfur mrick stritbdlbs terfude yfur gfnpicy it bvbry

pflct fo pumjlg gfctigt#

\fur mrick rbslkbs wltelc teb ebirts ick nlcks fo gustfnbrs* gjlbcts* ick prfspbgts# Lt ls teb

sun tftij fo teblr bxpbrlbcgbs ick pbrgbptlfcs* sfnb fo welge yfu gic lcojubcgb* ick sfnb

teit yfu giccft#

I strfcd mrick ls lcvijuimjb is teb mittjb ofr gustfnbrs lctbcslolbs kiy my kiy# Lt$s lnpfrtict

tf spbck tlnb lcvbstlcd lc rbsbirgelcd* kbolclcd* ick muljklcd yfur mrick# Iotbr yfur bctlrb

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2/72

mrick ls teb sfurgb fo i prfnlsb tf yfur gfcsunbr# Lt$s i ofuckitlfcij plbgb lc yfur nirabtlcd

gfnnuclgitlfc ick fcb yfu kf cft wict tf mb wltefut#

Mricklcd ls teb prfgbss fo grbitlcd ick klssbnlcitlcd teb mrick cinb# Mricklcd gic mb

ippjlbk tf teb bctlrb gfrpfritb lkbctlty is wbjj is tf lcklvlkuij prfkugt ick sbrvlgb cinbs#

Gfnpfcbcts fo i Mrick

Bssbctlijjy i mrick gic gfcvby up tf slx jbvbjs fo nbiclcd#

9# Ittrlmutbs8 I mrick olrst mrlcds tf nlck gbrtilc ittrlmutbs#

=# Mbcbolts8 I mrick ls nftb teic i sbt fo ittrlmutbs slcgb gustfnbrs irb cft muylcd ittrlmutbs#

[eby irb muylcd mbcbolts# Ittrlmutbs cbbk tf mb tricsjitbk lctf oucgtlfcij ick & fr bnftlfcij

ittrlmutbs#

7# _ijubs8 [eb mrick ijsf siys sfnbtelcd imfut teb prfkugbrs vijubs#

;# Gujturb8 [eb mrick niy rbprbsbct i gbrtilc gujturb#

2# Pbrsfcijlty8 [eb mrick gic ijsf prfhbgt i gbrtilc gujturb rbjitbs tf pbrsfcijlty#

?# Rsbr8 [eb mrick suddbsts teb alck fo gfcsunbr wef usbs teb prfkugt#

Mrick Pfsltlfclcd rbobrs tf tirdbt gfcsunbrs rbisfc tf muy yfur mrick lc prbobrbcgb tf

ftebrs# Lt bcsurbs teit irb mrick igtlvlty eis i gfnnfc iln ls dulkbk* klrbgtbk ick kbjlvbrbk

my teb mricks mbcbolt&rbisfc tf muy ick lt ofgusbs it ijj pflcts fo gfctigt wlte gfcsunbrs#

Mrick Pfsltlfclcd gic mb kbolcbk is ic igtlvlty fo grbitlcd i mrick foobr lc suge i niccbr teit

lt fgguplbs i klstlcgtlvb pjigb ick vijub lc teb tirdbt gustfnbrs nlck#Mrick pfsltlfclcd ls i

nbklun terfude welge ic frdiclzitlfc gic pfrtriy lts gustfnbrs weit lt wicts tf igelbvb ofr

tebn ick weit lt wicts tf nbic tf tebn# Mrick pfsltlfclcd ofrns gustfnbrs vlbws ick

fplclfcs#Mrick Pfsltlfclcd lcvfjvbs lkbctloylcd ick kbtbrnlclcd pflcts fo slnljirlty ick

kloobrbcgb tf isgbrtilc teb rldet mrick lkbctlty ick tf grbitb i prfpbr mrick lnidb# Mrick

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Pfsltlfclcd ls teb aby fo nirabtlcd stritbdy# I strfcd mrick pfsltlfclcd klrbgts nirabtlcd

stritbdy my bxpjilclcd teb mrick kbtiljs* teb uclqubcbss fo mrick ick lts slnljirlty wlte teb

gfnpbtltlvb mricks* is wbjj is teb rbisfcs ofr muylcd ick uslcd teit spbglolg mrick#

Pfsltlfclcd ls teb misb ofr kbvbjfplcd ick lcgrbislcd teb rbqulrbk acfwjbkdb ick pbrgbptlfcs

fo teb gustfnbrs# Lt ls teb slcdjb obiturb teit sbts yfur sbrvlgb ipirt orfn yfur gfnpbtltfrs#

Mrick pfsltlfclcd nust niab surb teit8

Ls lt uclqub&klstlcgtlvb vs# gfnpbtltfrs6

Ls lt sldclolgict ick bcgfuridlcd tf teb clgeb nirabt6

Ls lt ipprfprlitb tf ijj nihfr dbfdripelg nirabts ick muslcbssbs6

Ls teb prfpfsltlfc vijlkitbk wlte uclqub* ipprfprlitb ick frldlcij prfkugts6

Ls lt sustilcimjb . gic lt mb kbjlvbrbk gfcstictjy igrfss ijj pflcts fo gfctigt wlte teb

gfcsunbr6

Ls lt ebjpouj ofr frdiclzitlfc tf igelbvb lts olcicglij dfijs6

Ls lt imjb tf suppfrt ick mffst up teb frdiclzitlfc6

Mrick lnidb ls teb gurrbct vlbw fo teb gustfnbrs imfut i mrick# Lt gic mb kbolcbk is i uclqub

muckjb fo issfglitlfcs wltelc teb nlcks fo tirdbt gustfnbrs# Lt sldclolbs weit teb mrick

prbsbctjy sticks ofr# Lt ls i sbt fo mbjlbos ebjk imfut i spbglolg mrick# Lc sefrt* lt ls cftelcd mut

teb gfcsunbrs pbrgbptlfc imfut teb prfkugt# Lt ls teb niccbr lc welge i spbglolg mrick ls

pfsltlfcbk lc teb nirabt# Mrick lnidb gfcvbys bnftlfcij vijub ick cft hust i nbctij lnidb#

Mrick lnidb ls cftelcd mut ic frdiclzitlfcs geirigtbr# Lt ls ic iggunujitlfc fo gfctigt ick

fmsbrvitlfc my pbfpjb bxtbrcij tf ic frdiclzitlfc# Lt sefujk eldejldet ic frdiclzitlfcs

nlsslfc ick vlslfc tf ijj#

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Mrick lnidb ls teb fvbrijj lnprbsslfc lc gfcsunbrs nlck teit ls ofrnbk orfn ijj sfurgbs#

Gfcsunbrs kbvbjfp virlfus issfglitlfcs wlte teb mrick# Misbk fc tebsb issfglitlfcs* teby

ofrn mrick lnidb#

Mrick lnidb kbvbjfps ick gfcvbys teb prfkugts geirigtbr lc i uclqub niccbr kloobrbct orfn

lts gfnpbtltfrs lnidb# [eb mrick lnidb gfcslsts fo virlfus issfglitlfcs lc gfcsunbrs nlck .

ittrlmutbs* mbcbolts ick ittrlmutbs# Mrick lnidb eis cft tf mb grbitbk* mut ls iutfnitlgijjy

ofrnbk# [eb mrick lnidb lcgjukbs prfkugts$ ippbij* bisb fo usb* oucgtlfcijlty* oinb* ick

fvbrijj vijub# Mrick lnidb ls teb fmhbgtlvb ick nbctij obbkmiga fo teb gfcsunbrs webc teby

purgeisb i prfkugt# Pfsltlvb mrick lnidb ls bxgbbklcd teb gustfnbrs bxpbgtitlfcs# Pfsltlvb

mrick lnidb bceicgbs teb dffkwljj ick mrick vijub fo ic frdiclzitlfc#

Mrick ]bpfsltlfclcd ls geicdlcd teb pfsltlfclcd fo i mrick# I pirtlgujirpfsltlfclcd

stitbnbct niy cft wfra wlte i mrick# ]b.pfsltlfclcd lcvfjvbs geicdlcd teb lkbctlty fo i

prfkugt rbjitlvb tf teb lkbctlty fo gfnpbtlcd prfkugt lc teb gfjjbgtlvb nlck fo teb tirdbt

nirabt#

]bpfsltlfclcd ls muljt upfc teb geicdb uclqub ick kloobrbctlitbk issfglitlfcs wlte teb

mrick lc sfnb alck fo klrbgtlfc* lt ls imfut eivlcd i mijicgb mbtwbbc teb gitbdfry pirty

ick kloobrbctlitlfc webc uslcd rbpfsltlfc stritbdlbs

[eb rbisfcs ofr rbpfsltlfclcd teb mrick irb8

9# Lcgrbislcd rbjbvicgb tf teb gfcsunbr

=# Lcgrbislcd fggislfcs ofr usb

7# Nialcd teb mrick sbrlfus

;# Oijjlcd sijbs

2# Mrlcdlcd lc cbw gustfnbrs

?# Nialcd teb mrick gfctbnpfriry

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4# Kloobrbctlitb orfn ftebr mricks

5# Geicdbk nirabt gfckltlfcs#

[eb rbpfsltlfclcd stritbdy ls rfjjbk fut lc terbb stidbs8 lctrfkugtfry* bjimfritlfc ick

ofrtlolgitlfc stidbs# [els lcvfjvbs teb lctrfkugtlfc fo i cbw fr i rbpfsltlfcbk mrick* sbbalcd tf

uckbrjlcb teb mricks vijub fvbr ftebrs* ick tf mrfikbc teb mrick prfpfsltlfc# Lt ls trujy tfude

tf geicdb teb gustfnbrs pbrgblvbk ittltukb tfwirks i mrick* ick tebrbofrb teb rlsa ls drbit

teit teb ittbnpt tf rbpfsltlfclcd nldet mb ucsuggbssouj#

Iotbr rfjjlcd fut teb stritbdy* lt ls tlnb tf nfkloy teb prfpfsltlfc terfude upkitb fo teb

pbrsfcijlty ick terfude rbpfsltlfclcd# [ebrb irb mbcbolts ick rlsas wlte mfte fo tels sbdnbcts

ick lt ls fo drbit sldclolgicgb teit teby irb trujy bvijuitbk webc kbglklcd teb cbxt stbp lc tebprfgbss# [f ourtebr uckbrstick teb stidbs stitbk imfvb* oldurb#9 wljj dulkb terfude teb

kloobrbct peisbs teit ofjjfw iotbr bstimjlse i mrick prfpfsltlfc#

[eb Wtidb fo ]bpfsltlfclcd

[eb lnpjlgitlfc wlte teb tbrn rbpfsltlfclcd ls teit i gfnpicy nfklolbs sfnbtelcd teit ls

ijrbiky prbsbct lc teb nirabt ick lc teb gustfnbrs nlck #teb kbolcltlfc fo rbpfsltlfclcd

geicdbs kloobrbct lcklvlkuij ick prfobsslfc# [f vlbw teb kloobrbct kbolcltlfc ick pbrgblvb i

drbitbr uckbrsticklcd imfut tels gfcgbpt* terbb bxinpjb fo rbpfsltlfclcd dlvbc my lcklvlkuij

lc kloobrbct prfobsslfc ls stitbk mbjfw#

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[eb Prlcglpjb fo ]bpfsltlfclcd

Cbw Pfsltlfc* Prlgb* Prbvlfus Pfsltlfc* Bxpbrlbcgbk quijlty webc strlvlcd tfwirks i cbw

pfsltlfc lc teb nirabt* lt ls lnpfrtict tf uckbrstick teit gfcsunbrs nlcks irb jlnltbk#

Pbfpjbs nlcks sbjbgt weit tf rbnbnmbr ick lt ls tebrbofrb sldclolgict tf gfcvlcgb tebgfcsunbrs wlte drbit irdunbcts# [eb nirabt kbnick geicdbs riplkjy ick tebrbofrb

rbpfsltlfc gic mb cbgbssiry tf nbbt tebsb kbnicks* cbwbr ick strfcdbr irdunbcts eivb tf mb

bstimjlsebk tf gfcvlcgb tebn tf stiy is jfyij gustfnbrs#

Is rbpfsltlfclcd ls i vbry gfnpjlgitbk nittbr ick tebrbofrb tebrb irb cf kbtiljbk tebfrlbs fr

nfkbjs# [eb iln wlte rbpfsltlfclcd kloobr orfn pbrsfc tf pbrsfc* ick teb fcjy gfccbgtlfc

mbtwbbc ijj teb kloobrbct tebfrlbs ls teit rbpfsltlfclcd ls nfvlcd sfnbtelcd orfn sfnbwebrb

tfwirks i drbitbr pfsltlfc it teb nirabt#

[erbb [ypbs fo ]bpfsltlfclcd Wtritbdlbs

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%9, zbrf rbpfsltlfclcd* welge ls cft i rbpfsltlfclcd it ijj slcgb teb olrn nilctilcs lts lcltlij

stritbdy lc teb oigb fo i geicdlcd bcvlrfcnbct1

%=, Drikuij rbpfsltlfclcd* webrb teb olrn pbrofrns lcgrbnbctij* gfctlcufus ikhustnbcts tf

lts pfsltlfclcd stritbdy tf rbojbgt teb bvfjutlfc fo lts bcvlrfcnbct1

%7, ]iklgij rbpfsltlfclcd teit gfrrbspfcks tf i klsgfctlcufus selot tfwirks i cbw tirdbt

nirabt ick&fr i cbw gfnpbtltlvb ikvictidb#

I ofur.peisbk mrick rbpfsltlfclcd ipprfige gic mb ofjjfwbk tf igelbvb teb lctbckbk mbcbolts8

Peisb L# Kbtbrnlclcd teb Gurrbct Wtitus fo teb Mrick

Peisb LL# Teit Kfbs teb Mrick Wtick ofr [fkiy6

Peisb LLL# Kbvbjfplcd teb Mrick Pfsltlfclcd Pjitofrns

Peisb L_# ]bolclcd teb Mrick Pfsltlfclcd ick Nicidbnbct Prbsbctitlfc

Mbcbolts fo ]bpfsltlfclcd

_ijub fvbr ftebrs

Rpkitbk pbrsfcijlty

]bjbvict pfsltlfc

Rp tf kitb lnidb

[eb rlsas issfglitbk wlte suge stritbdlbs irb8

Jfss fo ofgus

Cbdjbgtlcd frldlcij gustfnbrs

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Jfslcd grbklmljlty ofr teb mrick

Gfcouslcd teb mrick

[ebrbofrb* mrick rbpfsltlfclcd ls nfrb kloolgujt teic lcltlijjy pfsltlfclcd i mrick mbgiusb fcbnust olrst ebjp teb gustfnbr ucjbirc teb gurrbct mrick pfsltlfclcd#

[erbb igtlfcs gic ilk lc tels prfgbss8

%9, Girboujjy griotbk gfnnuclgitlfc*

%=, Cbw prfkugts* pigaidlcd* btg# teit bnpeislzb teb cbw pfsltlfclcd ick

%7, Issfglitlfcs wlte ftebr mricks %gf.mricklcd* gf.nirabtlcd* lcdrbklbct mricklcd* stritbdlgijjlicgbs* btg#, teit rblcofrgb teb cbw mrick pfsltlfclcd#

[els bxbrglsb ls sf grltlgij tf ic frdiclzitlfcs suggbss teit teb frdiclzitlfcs jbikbrselp tbin

ick lts nirabtlcd&mrick nicidbnbct jbikbrs sefujk kbvbjfp lt* prbobrimjy wlte teb ebjp ick

oigljltitlfc fo ic futslkb mrick.pfsltlfclcd bxpbrt#

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Jltbriturb fo ]bvlbw

Iggfrklcd tf Mblbrjblc ick Tffjvbrtfc %9


10/72

fcjy mrlcds mrick lnidb ick mrick vijub tf i gfrpfritlfc mut ijsf ebjps gfcsunbrs tf

kloobrbctlitb i prfkugt ick lcgrbisb purgeisb lctbctlfc#

Aipobrbr %9


11/72

Mrick pfsltlfclcd wis olrst kbolcbk ick ikvfgitbk my Ij ]lbs ick Higa [rfut %9


12/72

mricks gic slnpjloy geflgbs* prfnlsb i pirtlgujir jbvbj fo quijlty* rbkugb teb rlsas issfglitbk

wlte muylcd ick & fr prfvlkb gfcolkbcgb imfut teb prfkugt lc qubstlfc#

Iggfrklcd tf Aftjbr %=002,* Pfsltlfclcd ls teb igt fo kbsldclcd teb gfnpicys foobrlcd ick

lnidb sf teit teby fggupy i nbiclcdouj ick klstlcgtlvb gfnpbtltlvb pfsltlfc lc teb tirdbt

gustfnbrs nlck s# %]lbs / [rfut* 9


13/72

wlte uclqub* trub ick gfnpbjjlcd vijubs gic lcojubcgb purgeislcd kbglslfcs ick lnpigt upfc

sijbs# [eb bctlrb bctbrprlsb fo mricklcd ltsbjo gic mb uckbrstffk is ic bxbrglsb lc pfsltlfclcd1

uslcd prfkugt bxpbrlbcgb ick nirabtlcd lcltlitlvbs tf lcgrbisb prfoltimljlty my issfglitlcd

trikbniras wlte gfnpbjjlcd gfcsunbr vijubs# Eicalcsfc ick Gfwalcd %9


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]itlfcijb

[ebrb ls i sldclolgict infuct fo rbsbirge bxlstlcd fc mrick rbpfsltlfclcd terfude ikvbrtlslcd

ick lts boobgt fc mrick lnidb# [eb stuky ebjps lc lkbctloylcd teb boobgt fo mrick rbpfsltlfclcd

terfude ikvbrtlslcd ick lts boobgt fc mrick lnidb# [els typb fo rbsbirge wljj mb vbry

mbcbolglij tf ic nirabtlcd frdiclzitlfc is wbjj rbsbirgebs tf lkbctloy teb boobgt fo ikvbrtlslcd

fc mrick lnidb ick tels wljj ebjp tf mrlkdb teb dip mbtwbbc teb bxlstlcd rbsbirgebs# Lt ebjps tf

frdiclzitlfc tf ittrigt gustfnbrs tfwirks teblr prfkugts ick sbrvlgb# Lc frkbr tf birc teb

nixlnun prfolt ick tf nilctilc dffk rbjitlfcselp wlte teb gustfnbrs tels stuky wljj

bckbivfr teb nirabtlcd frdiclzitlfcs tf rbtilc teblr bxlstlcd gustfnbrs ick tf ittrigt pftbctlij

gustfnbrs#

9;


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Fmhbgtlvbs

[f icijyzb teb ictbgbkbcts fo mrick rbpfsltlfclcd#

[f olck fut teb boobgt fo ikvbrtlslcd ginpildcs fc mrick lnidb#

[f olck fut teb boobgt fo mrick rbpfsltlfclcd terfude ikvbrtlslcd ginpildc fc mrick

lnidb#

[f olck fut teb boobgt fo mrick rbpfsltlfclcd terfude ikvbrtlslcd ginpildc fc

gfrpfritb lnidb#

[f fpbc i cbw _lstis ofr ourtebr rbsbirge#

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=# ]BWBI]GE NB[EFKFJFD\

=#9 [EB W[RK\

[eb stuky wljj mb bxpbrlnbctij lc citurb wlte bxpbrlnbct sefwlcd ikvbrtlsbnbct gfpy tf teb

lcklvlkuijs ofjjfwbk my survby nbtefk usbk ofr kiti gfjjbgtlfc#

=#= WINPJB KBWLDC

[eb sinpjlcd kbsldc nilcjy gfcslsts fo teb sinpjb tiabc ofr teb stuky ijfcd wlte teb sinpjb

slzb* sinpjb orinb ick sinpjlcd nbtefk#

Pfpujitlfc. [eb pfpujitlfc fo teb stuky wljj lcgjukb teb vlbwbrs fo ikvbrtlsbnbcts fo Ilrtbj*

ick _lkbfgfc lc Dwijlfr rbdlfc#

Winpjlcd Orinb. [eb stuky wljj mb gfckugtbk fc teb vlbwbrs&iuklbcgbs wef irb jfgitbk lc

teb Dwijlfr ]bdlfc# Dbckbr kloobrbcgb wljj mb icijyzbk#

Winpjlcd Bjbnbct. Lcklvlkuij iuklbcgb fo ikvbrtlsbnbcts fo teb silk mricks#

Winpjlcd [bgeclqubs. Purpfslvb sinpjlcd tbgeclqub wljj mb usbk#

Winpjlcd Wlzb. [eb fvbrijj sinpjb slzb ofr teb stuky wljj mb 900 vlbwbrs#

=#7 [FFJW RWBK OF] KI[I GFJJBG[LFC

Wbjo.kbsldcbk qubstlfccilrbs wljj mb usbk tf nbisurb teb = virlimjbs mrick rbpfsltlfclcd*

mrick lnidb#

=#; [FFJW RWBK OF] KI[I ICIJ\WLW

9?


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[f bxinlcb teb mrick rbpfsltlfclcd terfude ikvbrtlslcd ick lts boobgt fc mrick lnidb [.tbst

eis mbbc ippjlbk#

[f olck fut teb rbjitlfcselp mbtwbbc mrick lnidb rbdrbsslfc tbst eis mbbc ippjlbk#

Lctbrcij gfcslstbcgy ick ]bjlimljlty wis nbisurbk fc mrick lnidb ick mrick pfsltlfclcd#

9# ]bjlimljlty [bst

9#9 ]bjlimljlty [bst fo Mrick ]bpfsltlfclcd

[eb rbjlimljlty wis gfnputbk my uslcd WPWW Wfotwirb 9?# Grficmiges ijpei rbjlimljlty tbst

wis ippjlbk tf gebga teb rbjlimljlty gfboolglbcts wbrb gfnputbk ofr teb bctlrb ltbn lc teb

qubstlfccilrb#

Mrick rbpfsltlfclcd fo _lkbfgfc mbofrb ikvbrtlslcd

]bjlimljlty Wtitlstlgs

Grfcmige$s Ijpei C fo Ltbns

#57? 4

Lt wis ofuck teit vijub fo rbjlimljlty Grficmiges Ijpei ls 0#57 welge ls nfrb teic teb

stickirk vijub fo 0#4 sf lt gic mb uckbrstffk teb qubstlfccilrb fo mrick pfsltlfclcd fo

_lkbfgfc mbofrb ikvbrtlslcd ls eldejy rbjlimjb#

Mrick rbpfsltlfclcd fo _lkbfgfc iotbr ikvbrtlslcd



#5;0 4

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Lt wis ofuck teit vijub fo rbjlimljlty Grficmiges Ijpei ls 0#5; welge ls nfrb teic teb

stickirk vijub fo 0#4 sf lt gic mb uckbrstffk teb qubstlfccilrb fo mrick pfsltlfclcd fo

_lkbfgfc iotbr ikvbrtlslcd ls eldejy rbjlimjb#

Mrick lnidb fo Ilrtbj mbofrb ikvbrtlslcd



#5;9 4


stickirk vijub fo 0#4 sf lt gic mb uckbrstffk teb qubstlfccilrb fo mrick lnidb fo Ilrtbj mbofrb

ikvbrtlslcd ls eldejy rbjlimjb#

Mrick lnidb fo Ilrtbj iotbr ikvbrtlslcd



#577 4


stickirk vijub fo 0#4 sf lt gic mb uckbrstffk teb qubstlfccilrb fo mrick lnidb fo Ilrtbj iotbr


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9#= ]bjlimljlty [bst fc Mrick Lnidb

Mrick lnidb fo _lkbfgfc mbofrb ikvbrtlslcd



#57? 5


stickirk vijub fo 0#4 sf lt gic mb uckbrstffk teb qubstlfccilrb fo mrick lnidb fo _lkbfgfc

mbofrb ikvbrtlslcd ls eldejy rbjlimjb#

Mrick lnidb fo _lkbfgfc iotbr ikvbrtlslcd



#5;0 5


stickirk vijub fo 0#4 sf lt gic mb uckbrstffk teb qubstlfccilrb fo mrick lnidb fo _lkbfgfc

iotbr ikvbrtlslcd ls eldejy rbjlimjb#

9


20/72

Mrick lnidb fo Ilrtbj mbofrb ikvbrtlslcd



#5;9 5


stickirk vijub fo 0#4 sf lt gic mb uckbrstffk teb qubstlfccilrb fo mrick lnidb fo Ilrtbj mbofrb


Mrick lnidb fo Ilrtbj iotbr ikvbrtlslcd



#577 5


stickirk vijub fo 0#4 sf lt gic mb uckbrstffk teb qubstlfccilrb fo mrick lnidb fo Ilrtbj iotbr


=# ]bdrbsslfc Icijysls

=0


21/72

\ > I ! MU

\ > DKP %Drfss Kfnbstlg Prfkugt, Kbpbckbct virlimjb

MU > OKL %Ofrbldc Klrbgt Lcvbstnbct,

I > Gfcstict

_lkbfgfc8 . ]bdrbsslfc mbtwbbc Mrick Lnidb ick Mrick Pfsltlfclcd Mbofrb Ikvbrtlslcd

Nfkbj Wunniry

Nfkbj ] ] Wquirb

Ikhustbk ]

Wquirb

Wtk# Brrfr fo teb

Bstlnitb

9 #?25 #;77 #;=5 2#4?=5

strfcdjy Idrbb# [eb lcofrnitlfc sf gfjjbgtbk wljj mb usbk ofr igikbnlg purpfsb fcjy

Mrick ]bpfsltlfclcd Yubstlfccilrbs

Fjk %_lkbfgfc,

Eivb yfu sbbc tels ikvbrtlsbnbct fc bctbrtilcnbct / cbws geiccbjs6

7?


37/72

l# \bs Cf

Lo \bs* Efw kf yfu obbj imfut teb ofjjfwlcd stitbnbct6 Pjbisb geffsb teb sgfrb yfu telca mbst

kbsgrlmlcd tels ikvbrtlsbnbct fc i sgijb fo 9.4#

9# [f weit bxtbct kf yfu jlab tels ikvbrtlsbnbct69 = 7 ; 2 ? 4

=# L mbjlbvb teb gfctbct fo tels ikvbrtlsbnbct ls dffk

9 = 7 ; 2 ? 4

7# L telca teb prbsbctitlfc fo teb ikvbrtlsbnbct ls

9 = 7 ; 2 ? 4

;# L pilk nfrb ittbctlfc tf teb plgturb lc teb ikvbrtlsbnbct

9 = 7 ; 2 ? 4

2# L pilk nfrb ittbctlfc tf teb ebikjlcbs / tbxt lc teb ikvbrtlsbnbct9 = 7 ; 2 ? 4

?# [els ikvbrtlsbnbct niabs nb obbj dffk#

9 = 7 ; 2 ? 4

4# Teit ls yfur fvbrijj bvijuitlfc fo tels ikvbrtlsbnbct69 = 7 ; 2 ? 4

Cbw %_lkbfgfc,

Eivb yfu sbbc tels ikvbrtlsbnbct fc bctbrtilcnbct / cbws geiccbjs6

l# \bs ll# Cf

Lo \bs* Efw kf yfu obbj imfut teb ofjjfwlcd stitbnbct6 Pjbisb geffsb teb sgfrb yfu telca mbst

kbsgrlmlcd tels ikvbrtlsbnbct fc i sgijb fo 9.4#

5# [f weit bxtbct kf yfu jlab tels ikvbrtlsbnbct6

74


38/72

9 = 7 ; 2 ? 4


39/72

9 = 7 ; 2 ? 4

9?# L mbjlbvb teb gfctbct fo tels ikvbrtlsbnbct ls dffk

9 = 7 ; 2 ? 4

94# L telca teb prbsbctitlfc fo teb ikvbrtlsbnbct ls

9 = 7 ; 2 ? 4

95# L pilk nfrb ittbctlfc tf teb plgturb lc teb ikvbrtlsbnbct

9 = 7 ; 2 ? 4

9


40/72

9 = 7 ; 2 ? 4

=7# L mbjlbvb teb gfctbct fo tels ikvbrtlsbnbct ls dffk

9 = 7 ; 2 ? 4

=;# L telca teb prbsbctitlfc fo teb ikvbrtlsbnbct ls

9 = 7 ; 2 ? 4

=2# L pilk nfrb ittbctlfc tf teb plgturb lc teb ikvbrtlsbnbct

9 = 7 ; 2 ? 4

=?# L pilk nfrb ittbctlfc tf teb ebikjlcbs / tbxt lc teb ikvbrtlsbnbct

9 = 7 ; 2 ? 4

=4# [els ikvbrtlsbnbct niabs nb obbj dffk#

9 = 7 ; 2 ? 4

=5# Teit ls yfur fvbrijj bvijuitlfc fo tels ikvbrtlsbnbct6

9 = 7 ; 2 ? 4

Mrick Lnidb Yubstlfccilrbs

9# Efw nuge kf yfu girb imfut uslcd mricks6

9 = 7 ; 2 ? 4

=# Efw lnidb fo prfkugt ebjp lc ritlcd teb ftebr prfkugt fo sinb mrick6

;0


41/72

9 = 7 ; 2 ? 4

7# Efw nuge gfnpicy vlslfc ebjp lc nialcd teb mrick lnidb6

9 = 7 ; 2 ? 4

;# Kf yfu telca jfdf kloobrbctlitb fur prfkugts orfn fur gfnpbtltfrs6

9 = 7 ; 2 ? 4

2# Kf yfu telca geicdlcd cbw jfdf ebjps lc nialcd mrick lnidb6

9 = 7 ; 2 ? 4

?# Kf yfu telca mrick pbrsfcijlty ioobgt teb mrick lnidb fo teb prfkugt6

9 = 7 ; 2 ? 4

4# Kf yfu telca wfrk fo nfute ebjp lc nialcd mrick lnidb fo prfkugt6

9 = 7 ; 2 ? 4

5# Kf yfu telca ikvbrtlslcd ebjps lc nialcd teb mrick lnidb6

9 = 7 ; 2 ? 4

Cinb8

Dbckbr8

]bjlimljlty

;9


42/72

Cftbs

Futput Grbitbk =7.Wbp.=099 9289;8;2

Gfnnbcts

Lcput Igtlvb Kitisbt KitiWbt0

Oljtbr :cfcb3

Tbldet :cfcb3

Wpjlt Oljb :cfcb3

C fo ]fws lc Tfralcd Kiti

Oljb

900

Nitrlx Lcput

Nlsslcd _ijub Eickjlcd Kbolcltlfc fo Nlsslcd Rsbr.kbolcbk nlsslcd vijubs irb trbitbk

is nlsslcd#

Gisbs Rsbk Wtitlstlgs irb misbk fc ijj gisbs wlte

vijlk kiti ofr ijj virlimjbs lc teb

prfgbkurb#

Wyctix ]BJLIMLJL[\

&_I]LIMJBW>_I]00009 _I]0000=

_I]00007 _I]0000; _I]00002

_I]0000? _I]00004 _I]00005

&WGIJB%$IJJ _I]LIMJBW$, IJJ

&NFKBJ>IJPEI

&W[I[LW[LGW>WGIJB ICF_I

GFGE]IC#

]bsfurgbs Prfgbssfr [lnb 00800800#092

Bjipsbk [lnb 00800800#005

;=


43/72

Wgijb8 IJJ _I]LIMJBW

Gisb Prfgbsslcd Wunniry

C "

Gisbs _ijlk 900 900#0

Bxgjukbki 0 #0

[ftij 900 900#0

i# Jlstwlsb kbjbtlfc misbk fc ijj virlimjbs lc teb

prfgbkurb#


Grfcmige$s

Ijpei C fo Ltbns

#5;0 5

Wgijb Wtitlstlgs

Nbic _irlicgb Wtk# Kbvlitlfc C fo Ltbns

77#9500 25#0=5 4#?94?0 5

;7


44/72

ICF_I wlte Gfgeric$s [bst

Wun fo Wquirbs ko Nbic Wquirb Gfgeric$s Y Wld

Mbtwbbc Pbfpjb 495#0


45/72

]bjlimljlty

Cftbs


Gfnnbcts


Oljtbr :cfcb3

Tbldet :cfcb3

Wpjlt Oljb :cfcb3


Oljb

900

Nitrlx Lcput


is nlsslcd#



prfgbkurb#

Wyctix ]BJLIMLJL[\

&_I]LIMJBW>_I]00009 _I]0000=

_I]00007 _I]0000; _I]00002

_I]0000? _I]00004 _I]00005


&NFKBJ>IJPEI


GFGE]IC#



;2


46/72



C "


Bxgjukbki 0 #0

[ftij 900 900#0


prfgbkurb#


Grfcmige$s

Ijpei C fo Ltbns

#5;0 5

Wgijb Wtitlstlgs


77#9500 25#0=5 4#?94?0 5

;?


47/72





48/72

]bjlimljlty

Cftbs


Gfnnbcts


Oljtbr :cfcb3

Tbldet :cfcb3

Wpjlt Oljb :cfcb3


Oljb

900

Nitrlx Lcput


is nlsslcd#



prfgbkurb#

Wyctix ]BJLIMLJL[\

&_I]LIMJBW>_I]00009 _I]0000=

_I]00007 _I]0000; _I]00002

_I]0000? _I]00004 _I]00005


&NFKBJ>IJPEI


GFGE]IC#



;5


49/72



C "


Bxgjukbki 0 #0

[ftij 900 900#0


prfgbkurb#


Grfcmige$s

Ijpei C fo Ltbns

#5;0 5

Wgijb Wtitlstlgs


77#9500 25#0=5 4#?94?0 5

;


50/72





51/72

]bjlimljlty

Cftbs

Futput Grbitbk =7.Wbp.=099 9280?894

Gfnnbcts


Oljtbr :cfcb3

Tbldet :cfcb3

Wpjlt Oljb :cfcb3


Oljb

900

Nitrlx Lcput


is nlsslcd#



prfgbkurb#

Wyctix ]BJLIMLJL[\

&_I]LIMJBW>_I]00009 _I]0000=

_I]00007 _I]0000; _I]00002

_I]0000? _I]00004 _I]00005


&NFKBJ>IJPEI


GFGE]IC#

]bsfurgbs Prfgbssfr [lnb 00800800#09?


29


52/72



C "


Bxgjukbki 0 #0

[ftij 900 900#0


prfgbkurb#


Grfcmige$s

Ijpei C fo Ltbns

#57? 5

Wgijb Wtitlstlgs


77#9


53/72



Mbtwbbc Pbfpjb 40


54/72

]bdrbsslfc

Kbsgrlptlvb Wtitlstlgs

Nbic Wtk# Kbvlitlfc C

ML 77#=700 4#27


55/72

Gfboolglbctsi

Nfkbj

Rcstickirklzbk Gfboolglbcts

Wtickirklzbk

Gfboolglbcts

t Wld#M Wtk# Brrfr Mbti

9 %Gfcstict, 70#90< 2#9;< 2#5;5 #000

MP #059 #97= #0?= #?97 #2;9

i# Kbpbckbct _irlimjb8 ML

]bdrbsslfc

Kbsgrlptlvb Wtitlstlgs

Nbic Wtk# Kbvlitlfc C

ML 77#9


56/72

Nfkbj Wunnirym

Nfkbj

] ] Wquirb

Ikhustbk ]

Wquirb

Wtk# Brrfr fo teb

Bstlnitb Kurmlc.Titsfc

kln

bcsl

fc0

9 #0;


57/72

Nfkbj Wunnirym

Nfkbj

] ] Wquirb

Ikhustbk ]

Wquirb

Wtk# Brrfr fo teb

Bstlnitb Kurmlc.Titsfc

kln

bcsl

fc0

9 #04=i #002 .#002 4#?7?70 9#;42

i# Prbklgtfrs8 %Gfcstict,* MP

m# Kbpbckbct _irlimjb8 ML

24


58/72

ICF_Im

Nfkbj Wun fo Wquirbs ko Nbic Wquirb O Wld#

9 ]bdrbsslfc 70#04< 9 70#04< #29? #;4;i

]bslkuij 249;#?59


59/72

ICF_Im

Nfkbj Wun fo Wquirbs ko Nbic Wquirb O Wld#

9 ]bdrbsslfc =;


60/72

Pilrbk [ [bst

?0


61/72

Cftbs

Futput Grbitbk =7.Wbp.=099 9?89MPM TL[E MPI

%PIL]BK,

&G]L[B]LI>GL%#JLW[TLWB#

]bsfurgbs Prfgbssfr [lnb 00800809#7;=

Bjipsbk [lnb 00800809#4;;

?9


62/72

Pilrbk Winpjbs Wtitlstlgs

Wtitlstlg

Mfftstripi

Mlis Wtk# Brrfr


63/72

Pilrbk Winpjbs Gfrrbjitlfcs

Mfftstrip ofr Gfrrbjitlfci


64/72

Pilrbk [ [bst

Cftbs

Futput Grbitbk =7.Wbp.=099 9?89?87=

Gfnnbcts


Oljtbr :cfcb3

Tbldet :cfcb3

Wpjlt Oljb :cfcb3


Oljb

?7?0MLM TL[E MLI

%PIL]BK,


]bsfurgbs Prfgbssfr [lnb 00800809#?04

Bjipsbk [lnb 00800809#


65/72


Wtitlstlg

Mfftstripi

Mlis Wtk# Brrfr


66/72




67/72

Pilrbk [ [bst

Cftbs

Futput Grbitbk =7.Wbp.=099 9?8998=7

Gfnnbcts


Oljtbr :cfcb3

Tbldet :cfcb3

Wpjlt Oljb :cfcb3


Oljb

?7744

Nlsslcd _ijub Eickjlcd Kbolcltlfc fo Nlsslcd Rsbr kbolcbk nlsslcd vijubs irb trbitbk

is nlsslcd#

Gisbs Rsbk Wtitlstlgs ofr bige icijysls lc i jlst irb

misbk fc teb gisbs wlte cf nlsslcd fr

fut.fo.ricdb kiti ofr icy virlimjb lc teit

jlst

Wyctix [.[BW[ PIL]W>MPO TL[E MPI

%PIL]BK,



Bjipsbk [lnb 00800809#4;2

?4


68/72


Wtitlstlg

Mfftstripi

Mlis Wtk# Brrfr


69/72




70/72

Pilrbk [ [bst

Cftbs

Futput Grbitbk =7.Wbp.=099 9?89MPM TL[E MPI

%PIL]BK,



Bjipsbk [lnb 00800809#4;;

40


71/72


Wtitlstlg

Mfftstripi

Mlis Wtk# Brrfr


72/72



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