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BRAND REPUTATION – PRESENT AND FUTURE • Presented By - Sunil Jagwani Prateek Nilkund • From - Vivekanand Education Society’s Institute of Management Studies & Research (VESIMSR)

Brand Reputation Final Presentation (1)

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Page 1: Brand Reputation Final Presentation (1)

BRAND REPUTATION – PRESENT AND FUTURE

• Presented By - Sunil Jagwani

Prateek Nilkund

• From -

Vivekanand Education Society’sInstitute of Management Studies

& Research (VESIMSR)

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It got attached with goods and services and

developed as a personality.

Became an icon of the company for a long

lasting impact in the mind of the consumer.

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What Is A Brand?

• In simple terms brand can be explained as

BRAND = PRODUCT + IMAGE

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Branding Then & Now

Then: Ladder Branding

Now: Lattice Branding

SPONTANEOUS SIMULTANEOUS

BOUNDARYLESS

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Brand Reputation

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• Reputation keeps organizations honest and force them to take definitive actions.

• Brand Reputation is accumulative in nature.

• Both consumers and employees get

into the game.

• Brand Reputation is community driven.

Requires :• Patience : Not built overnight.

• Long term commitment

• Trust of the people.

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Why Brand Reputation?

Source - http://www.webershandwick.com/resources/ws/flash/InRepWeTrust.pdf

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Source - http://www.webershandwick.com/resources/ws/flash/InRepWeTrust.pdf

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BRAND REPUTATION:CURRENT SCENARIO

• CUSTOMER IS THE KING OF THE MARKET

– Deliver what you promise

– Satisfy Existing And Potential Customers

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FUTURE SCENARIO

The changing media preference helps in–

1) Visibility for Creating Opportunity

2) Maintaining Reputation, Enhancing Long Lasting Relation

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How to maintain Brand Reputation

• Satisfy your Customers

• Maintain the trust

• Keep Improving

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Personality as a Brand

Their brand reputation helped to increase the reputation of brands that they endorsed.

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• “I’m no longer an individual but a corporate entity. They have invested money in me as a brand. They can recover the money through whatever the brand can do: act, sing, do a concert, endorse a product.”

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CONCLUSION• Building brand reputation in present and future can be

summarized as:

Present

Scenario

• Focus on core values - Trust• Extensive use of Technology

Future

Scenario

• Focus on core values - Trust• Online personal brand• Multi-brand to single brand• Extensive use of Technology

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BRAND

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References

• www.economictimes.indiatimes.com/features/et-slideshows

• www.easydestination.net/blog

• www.business-standard.com/india/news/brand-ipl-comes-undercloud

• www.brandfinance.com

• Branding: Past, Present And Future, by Anders Hampf & Kristi Lindberg- Repo