3
Storytelling Magazine Finding Meaning and Authenticity in the Storytelling Brand

Brand Storytelling Storytelling Magazine JulyAug09

Embed Size (px)

DESCRIPTION

Your brand is only strong as the stories that people tell about you. More to the point, its only as strong as the stories they tell themselves about what your brand means to them. This article introduces a set of concepts around Brand Storytelling.

Citation preview

Page 1: Brand Storytelling Storytelling Magazine JulyAug09

Storytelling Magazine

Finding Meaning and Authenticity in the

Storytelling Brand

Page 2: Brand Storytelling Storytelling Magazine JulyAug09

Storytelling Magazine

Page 3: Brand Storytelling Storytelling Magazine JulyAug09

Storytelling Magazine