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Managing Brand EquityHow to Reinforce the Financial Value of Your
Brand?
Group 4Tons Manalang
Arvin MatiasRose Mendoza
Marose Monedero
Difference between Brand Equity from Brand Valuation
Brand equity (also called consumer or market equity) can be regarded as an indicator of the success of a brand.- Consumers’ favourable reaction to a brand
Brand value refers to the total financial value of a brand. - It results from many factors – and brand equity is just one of these.
Market Actions that Reinforce Brand Equity
WHAT? Product the brand represent Core benefits it supplies Needs it satisfies
HOW? The brand makes the products superior
WHICH ? Strong, favorable, and unique brand
associations should exist in the minds of consumers
How to Remain a Brand Leader?
Constantly Strive to IMPROVE and INNOVATE: Products Services Marketing
Reported by: GROUP 4 (Robert Vincent Matias, Marose Monedero, Mary Rose Mendoza, & Tons Manalang)
Managing Brand EquityHow to Reinforce the Financial Value of Your
Brand?
Group 4Tons Manalang
Arvin MatiasRose Mendoza
Marose Monedero