BRANDED ENTERTAINMENT - The One Showoneshow.org/downloads/results/2020OneShow_ShortlistD1.pdf · BRANDED ENTERTAINMENT 180LA / Los Angeles Short Form Video – Single Geothermal Exchange

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2020THE ONE SHOW – SHORTLIST

1ST DEADLINE

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We are pleased to announce the first shortlisted entries of the 2020 One Show. These are the entries from the First Deadline that have made it past the first round of judging. These entries will be considered in the final round where winners will be determined.

Please note that shortlisted entries are not guaranteed a Pencil or a Merit Award.

Work in the Creative Use of Data, Green Pencil, Cultural Driver, and Sustainable Development Pencil disciplines will be judged after the Final One Show deadline. Categories in the Design, Print, and Out of Home Disciplines that accept physical entries will be judged during the physical judging process in March.

The final regular deadline to enter The One Show is Friday, January 31. Between February 1–February 28, late fees apply. To learn more and enter visit oneshow.org.

BRANDED ENTERTAINMENT

180LA / Los Angeles Short Form Video – Single Geothermal Exchange Organization

Energy We Can All Agree On

360i / New York + HBO / New York

User-Generated Content HBO Create #ForTheThrone

BBC Creative / London Short Form Video – Single BBC Creative Women in Sport - Remember the Name

BBC Creative / London + PPC / London

Audio BBC Creative Peaky Blinders - Snoop Shelby

BBDO / New York Experiential – Brand Installations Bacardi - Bombay Sapphire

Painted by Everyone

BBDO / New York User-Generated Content Bacardi - Bombay Sapphire

Painted by Everyone

BBDO / New York Craft – Use of Technology Bacardi - Bombay Sapphire

Painted by Everyone

Disciplines in this release:

Branded Entertainment ................ 1Creative Effectiveness .................. 4Design ........................................... 5Digital Craft................................... 6Direct Marketing ........................... 6Experiential & Immersive .............. 8

Film ................................................ 10Health, Wellness & Pharma .......... 13Integrated ...................................... 15Interactive & Online ...................... 15IP & Products ................................ 17Mobile ........................................... 18

Moving Image Craft ...................... 18Out of Home ................................. 21Public Relations ............................. 22Radio & Audio ............................... 24Social Media ................................. 25

http://www.oneshow.org


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BRANDED ENTERTAINMENT (CONT.)

BBDO / New York Long Form Video – Single Dunkin' Dunkin' Doc: Mission to Serve

BBDO / New York Short Form Video – Single Sandy Hook Promise Back to School Essentials

BBDO / New York Long Form Video – Single The ALS Association Coach Randel: A Test of Time

BBDO / New York Short Form Video – Single THINX MENstruation

Cheil Australia / Sydney + Imagination / Sydney

Experiential – Brand Installations Samsung Australia Samsung Electric Playground

Doomsday Entertainment / Los Angeles Music Videos Gary Clark Jr. This Land

Doomsday Entertainment / Los Angeles Music Videos Marvin Gaye What's Going On

Doomsday Entertainment / Los Angeles Music Videos Residente & Bad Bunny Bellacoso

Govt / Singapore + WakeUpRabbit / Bangkok

Long Form Video – Single Julie's The Translator

K's Galleries / Tel Aviv + Leo Burnett Israel / Tel aviv

Experiential – Live Events K's Galleries Eva Stories

McCann / New York + Lockheed Martin / Washington D.C.

Games Lockheed Martin Think Inside The Box


Experiential – Brand Installations Lockheed Martin Think Inside The Box


Innovation in Branded Entertainment

Lockheed Martin Think Inside The Box

McCann / New York + March For Our Lives / Parkland

Short Form Video – Single March For Our Lives Generation Lockdown


Experiential – Live Events March For Our Lives Generation Lockdown

McCann / New York + Microsoft / Seattle

Games Microsoft Changing the Game



Microsoft Changing the Game


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BRANDED ENTERTAINMENT (CONT.)

McCann / New York + New York Lottery / New York + JSM Music / New York

Audio New York Lottery The Most Metal Scratch-Off



New York Lottery The Most Metal Scratch-Off

McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York

Short Form Video – Single Verizon The Team That Wouldn't Be Here


Short Form Video – Campaign / Series / Episodic

Verizon The Team That Wouldn't Be Here


Full Length Video – Single Verizon The Team That Wouldn't Be Here

McCann Health / São Paulo + McCann Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo

Craft – Art Direction Hospital Leforte 1 minute 46 seconds

mortierbrigade / Schaarbeek Experiential – Live Events PIAS Records The Legendary Tour

Perfect Fools / Stockholm + Svenska Spel Sport & Casino / Stockholm

Live Webcast Svenska Spel Sport & Casino

Grönborg Live

Smuggler / Los Angeles + Apple / Cupertino

Short Form Video – Single Apple The Underdogs

The Leo Burnett Group Thailand / Bangkok + Thai Health Promotion Foundation / Bangkok

Short Form Video – Single Thai Health Promotion Foundation

Bok Choy

The New Company / Los Angeles + Doomsday Entertainment / Los Angeles

Long Form Video – Single Nike Dream Crazier: Chantel Navarro

The Woo Agency / Los Angeles Long Form Video – Campaign / Series / Episodic

Lenovo The Fallout: A Real-World Cybersecurity Story

Voskhod Creative Agency / Ekaterinburg Music Videos Tochka Bank for entrepreneurs

All At Once

Weber Shandwick / New York Full Length Video – Single Ancestry Railroad Ties


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CREATIVE EFFECTIVENESS

Arnold Worldwide / Boston Creative Effectiveness – Non-Profit / Charity

Aspen Institute's Project Play

Don't Retire, Kid

Arnold Worldwide / Boston Single Country or Region – Non-Profit / Charity


Don't Retire, Kid

BBDO / Atlanta Creative Effectiveness – Non-Profit / Charity

Street Grace Stop Traffick

Burns Group / New York + Cataylst / New York

Creative Effectiveness – Non-Profit / Charity

Catalyst #BiasCorrect

Denstu Brazil / São Paulo Creative Effectiveness – Consumer / Brand

Nissin The Apology

GIGIL / Manila Creative Effectiveness – Consumer / Brand

Unilever SHOP2GIVE'


Single Country or Region – Non-Profit / Charity

K's Galleries Eva Stories



March For Our Lives Generation Lockdown


Single Country or Region – Non-Profit / Charity


MRM//McCann / New York Single Country or Region – Non-Profit / Charity

United States Postal Service

Delivering Hope

Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen


New Lives Voiceless Women


Multi-Country or Global – Non-Profit / Charity



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DESIGNCategories in this Discipline that accept physical entries will be judged after the Final One Show deadline.

BBC Creative / London + SuperUnion / London

Moving Image – Series BBC Creative BBC 2 iDents

Colle McVoy / Minneapolis + 10 Thousand Design / Minneapolis + Exponent PR / Minneapolis + Aggressive / Ridgewood

Moving Image – Single Land O'Lakes The Truth About Biodiversity

Colle McVoy / Minneapolis + 10 Thousand Design / Minneapolis + Exponent PR / Minneapolis + Aggressive / Ridgewood

Craft – Animation Land O'Lakes The Truth About Biodiversity

Deutsch / New York Innovation in Design AB InBev Car2Can


Out of Home – Single Lockheed Martin Think Inside The Box


Out of Home – Brand Installations Lockheed Martin Think Inside The Box


Spatial Design – Architecture Lockheed Martin Think Inside The Box


Innovation in Design Microsoft Changing the Game

No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto

Spatial Design – Experiential & Immersive

Canadian Centre for Child Protection

Lolli: The Exhibit Nobody Wants to Talk About

Second Story / Atlanta + Epson / Long Beach

Spatial Design – Experiential & Immersive

Epson Ecoterica

studio'farrell / Atlanta Branding – Logo Dallas Market Center Dallas Market Design Week Logo & Identity

Weingart Associates / Chicago Spatial Design – Experiential & Immersive

Joco Sky LP/ City of Pittsburgh

625 Stanwix Art Facade Project


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DIGITAL CRAFT

BBDO / New York Cross-Channel UX / UI – Digital / Physical

Bacardi - Bombay Sapphire

Painted by Everyone

BBDO / New York Visual & Audio Craft – Music Monica Lewinsky The Epidemic


Visual & Audio Craft – Music New York Lottery The Most Metal Scratch-Off


Visual & Audio Craft – Sound New York Lottery The Most Metal Scratch-Off


Innovation in Digital Craft New York Lottery The Most Metal Scratch-Off

Publicis Sapient / London UX / UI – User Experience Bang & Olufsen Bang & Olufsen Brand Experience

Second Story / Atlanta Innovation in Digital Craft Lincoln Harris Unify

Voskhod Creative Agency / Ekaterinburg UX / UI – User Experience City tours by Vladimir Vaskevich

Trip In The Dark

Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / Toronto

Visual & Audio Craft – Music SingleCut Beersmiths Big in Japan

DIRECT MARKETING

Arnold Worldwide / Boston Targeted Online Video Aspen Institute's Project Play

Don't Retire, Kid

Arnold Worldwide / Boston Physical Items Progressive Insurance Get Off My Insurance

Arnold Worldwide / Boston + LaForce PR / New York

Social Media Post – Single Carl's Jr Rocky Mountain High Cheeseburger Delight


Non-traditional & Guerrilla Marketing

Carl's Jr Rocky Mountain High Cheeseburger Delight

BBC Creative / London Digital & Online – Email & Newsletters

BBC Clearing the Air


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DIRECT MARKETING (CONT.)

BBDO / New York Targeted Online Video GE Don't Skip

BBDO / New York Digital & Online – Websites & Mobile

Monica Lewinsky The Epidemic

BBDO / New York Out of Home – Billboards & Transit The ALS Association Knock ALS Out of the Park


Social Media Post – Campaign Catalyst #BiasCorrect


Craft – Use of Technology Catalyst #BiasCorrect

Casanova // McCann / Costa Mesa + McCann / New York + McCann Canada / Toronto

Experiential – Live Events Donate Life California Second Chances



Donate Life California Second Chances


Innovation in Direct Marketing Donate Life California Second Chances

denkwerk / Cologne Social Media Post – Campaign DKMS JB17 X DKMS: The Ultimate Limited Edition: LIFE

LIDA / New York + Hero Studios / New York

Integrated Campaign Christie's Own the Controversy


Physical Items Lockheed Martin Think Inside The Box



Lockheed Martin Think Inside The Box


Social Media Post – Single March For Our Lives Generation Lockdown








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DIRECT MARKETING (CONT.)


Digital & Online – Websites & Mobile

New York Lottery The Most Metal Scratch-Off


Craft – Use of Technology New York Lottery The Most Metal Scratch-Off

MRM//McCann / New York Physical Items United States Postal Service

Delivering Hope

MRM//McCann / New York Digital & Online – Websites & Mobile

United States Postal Service

Delivering Hope

Possible / Moscow + Suprematika / Moscow

Craft – Art Direction Bloknot Anapa Our Sea

EXPERIENTIAL & IMMERSIVE

BBDO / New York Craft – Art Direction Bacardi - Bombay Sapphire

Painted by Everyone

BBDO / New York Craft – Data Visualization Bacardi - Bombay Sapphire

Painted by Everyone

boatBurner / St. Paul + Plural / Minneapolis + Explosion Robinson / New York + Clear Mpls / Minneapolis

Brand Installations ARGO ARGO Anywhere Tiny Lodge


Events / Stunts / Competitions Donate Life California Second Chances


Innovation in Experiential Donate Life California Second Chances


Brand Installations Samsung Australia Samsung Electric Playground

Deutsch / New York Events / Stunts / Competitions AB InBev Car2Can


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EXPERIENTIAL & IMMERSIVE (CONT.)


Craft – Storytelling K's Galleries Eva Stories


Events / Stunts / Competitions Lockheed Martin Think Inside The Box


Brand Installations Lockheed Martin Think Inside The Box


Immersive Spaces Lockheed Martin Think Inside The Box


Responsive Environments Microsoft Changing the Game


Innovation in Experiential Microsoft Changing the Game


Craft – Use of Sound New York Lottery The Most Metal Scratch-Off


Innovation in Experiential New York Lottery The Most Metal Scratch-Off

MKTG Finland / Helsinki + Great Apes / HiQ / Helsinki

Innovation in Experiential Metsä Group Nemus Futurum


Immersive Spaces Canadian Centre for Child Protection


No Fixed Address / Toronto + SickKids Foundation / Toronto

Events / Stunts / Competitions SickKids Foundation SickKids Airbnb


Brand Installations SickKids Foundation SickKids Airbnb

Publicis Sapient / London Craft – Use of Technology First Love Foundation The Sending Machine

Publicis Sapient / London Innovation in Experiential First Love Foundation The Sending Machine

Tencent Games / Shenzhen Immersive Spaces Honor of Kings Honor of Kings with Ice and Snow World


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FILM

180LA / Los Angeles Online Films & Video – Long Form – Single

Geothermal Exchange Organization


180LA / Los Angeles Online Films & Video – Varying Length Campaign

Geothermal Exchange Organization


Arnold Worldwide / Boston Television & VOD – Short Form – Campaign

Progressive Insurance Motaur

Arnold Worldwide / Boston Online Films & Video – Long Form – Single

Stop Handgun Violence

3D Tragedies

BBDO / New York Online Films & Video – Short Form – Campaign

AT&T Just Ok Announcer

BBDO / New York Online Films & Video – Long Form – Single

AT&T Train

BBDO / New York Cinema Advertising AT&T Train


Banfield Don't Ask the Internet


FedEx Gift Box

BBDO / New York Online Films & Video – Pre-Roll – Campaign

GE Don't Skip


Macy's Santa Girl


Mars Petcare - Pedigree

No One Quite Like a Dog



BBDO / New York Innovation in Film Monica Lewinsky The Epidemic

BBDO / New York Television & VOD – Long Form – Single

Sandy Hook Promise Back to School Essentials


Sandy Hook Promise Back to School Essentials

BBDO / New York Location-Specific Video The ALS Association Coach Randel: A Test of Time


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FILM (CONT.)


THINX MENstruation

GEAB / Stockholm + Film de Liberté / Stockholm

Under 100K Budget Elmsta 3000 Horror Fest

The musical massacre 2

Good Company Pictures / New York Under 100K Budget Vogue Italia Vogue - Simone: A Survivors Story

Goodzilla / Shanghai Online Films & Video – Long Form – Single

Jack Jones 8000km Runway

Marta Ibarrondo / New York Under 100K Budget Marta Ibarrondo Marta's Effect


Online Films & Video – Short Form – Single



Under 100K Budget March For Our Lives Generation Lockdown


Television & VOD – Long Form – Single



Television & VOD – Long Form – Campaign



Online Films & Video – Varying Length Campaign


McCann Canada / Toronto Online Films & Video – Short Form – Campaign

Government of Ontario

Barely High Is Still Too High To Drive

McCann Canada / Toronto Television & VOD – Short Form – Campaign

NestlÈ Coffee Crisp - Occasions


Online Films & Video – Long Form – Single

Hospital Leforte 1 minute 46 seconds

MRM//McCann / Birmingham + Station Film / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago

Online Films & Video – Varying Length Campaign

General Motors Certified Story Time


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FILM (CONT.)

MVNP / Honolulu + Montaj 9 / Honolulu + Automaton Films / Honolulu

Online Films & Video – Long Form – Campaign

Hawaii Visitors and Convention Bureau

Hawaii Rooted



Svenska Spel Sport & Casino

Grönborg Live

Red Tettemer O'Connell + Partners / Philadelphia

Television & VOD – Short Form – Single

Dietz and Watson Dietz Nuts

Red Tettemer O'Connell + Partners / Philadelphia

Online Films & Video – Short Form – Single

Dietz and Watson Dietz Nuts

RIMOWA / Paris + Anomaly / Berlin

Online Films & Video – Long Form – Campaign

RIMOWA Never Still 2.0 by RIMOWA

The Mitchells Agency / Tallahassee Television & VOD – Short Form – Campaign

Tallahassee Memorial Healthcare

Children's ER Care





Under 100K Budget New Lives Voiceless Women

VH1 / New York Television & VOD – Long Form – Single

VH1 Martha & Snoop's Potluck Party Challenge - Titanic

Voskhod Creative Agency / Ekaterinburg + Daddy's Film Production / Moscow

Television & VOD – Short Form – Single

ASKO Insurance No Ties Allowed

Zulu Alpha Kilo / Toronto + Zulubot / Toronto


Zulu Alpha Kilo Billy's Lemonade


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HEALTH, WELLNESS & PHARMA

BBDO / New York Digital – Social Media GE Don't Skip

BBDO / New York Branded Content Monica Lewinsky The Epidemic

BBDO / New York Film – Health & Wellness Monica Lewinsky The Epidemic

BBDO / New York Digital – Web & Mobile Monica Lewinsky The Epidemic

BBDO / New York Branded Content Sandy Hook Promise Back to School Essentials

BBDO / New York Film – Health & Wellness Sandy Hook Promise Back to School Essentials

BBDO / New York Integrated Branding The ALS Association Knock ALS Out of the Park

BBDO / New York Film – Health & Wellness THINX MENstruation


Direct Marketing Donate Life California Second Chances


Out of Home – Health & Wellness

Donate Life California Second Chances


Public Relations Donate Life California Second Chances

Casanova McCann / Costa Mesa + Raya Producciones / Buenos Aires

Radio & Audio Donate Life California A Day in the Life of...

Colle McVoy / Minneapolis + 10 Thousand Design / Minneapolis + Exponent PR / Minneapolis

Digital – Web & Mobile Proof Alliance Proof Calculator

denkwerk / Cologne Digital – Social Media DKMS JB17 X DKMS: The Ultimate Limited Edition: LIFE

DIVISION7 / Los Angeles + The Richards Group / Dallas

Film – Health & Wellness Volunteers of America The War Inside


Film – Health & Wellness March For Our Lives Generation Lockdown


Digital – Social Media March For Our Lives Generation Lockdown


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HEALTH, WELLNESS & PHARMA (CONT.)


Public Relations March For Our Lives Generation Lockdown


Products Microsoft Changing the Game


Packaging Microsoft Changing the Game


Innovation in Health & Wellness Microsoft Changing the Game


Film – Health & Wellness Hospital Leforte 1 minute 46 seconds

McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai

Digital – Web & Mobile GlaxoSmithKline Breath of life

McCann Worldgroup Philippines / Taguig + Craft Worldwide / Taguig

Radio & Audio Johnson and Johnson Philippines

Life Inside Of You


Experiential / Immersive / Events SickKids Foundation SickKids Airbnb


Public Relations SickKids Foundation SickKids Airbnb

Saatchi & Saatchi Canada / Toronto + GSK Canada / Toronto

Out of Home – Pharma GSK Canada Buckley's 100 Years of Awful Taste Campaign


Film – Health & Wellness New Lives Voiceless Women

WarnerMedia / New York + Truth Initiative / New York + Adult Swim / Atlanta + Media Assembly / New York

Branded Content Truth Jack's Eggplant


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INTEGRATED

Arnold Worldwide / Boston Integrated Branding Campaign Aspen Institute's Project Play

Don't Retire, Kid

denkwerk / Cologne Integrated Branding Campaign DKMS JB17 X DKMS: The Ultimate Limited Edition: LIFE


Integrated Branding Campaign Microsoft Changing the Game


Brand Transformation Microsoft Changing the Game


Integrated Branding Campaign Verizon The Team That Wouldn't Be Here

mortierbrigade / Schaarbeek Integrated Branding Campaign PIAS Records The Legendary Tour

MRM//McCann / Birmingham + Station Film / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago

Brand Transformation General Motors Certified Story Time

Tencent Games / Shenzhen Co-Promotions Honor of Kings Honor of Kings with Ice and Snow World

INTERACTIVE & ONLINE

180LA / Los Angeles Online-only Video – Single Geothermal Exchange Organization


180LA / Los Angeles Online-only Video – Campaign Geothermal Exchange Organization


Arnold Worldwide / Boston Online Advertising – Native Ads Aspen Institute's Project Play

Don't Retire, Kid

BBDO / New York Websites Bacardi Beat Machine

BBDO / New York Innovation in Interactive Bacardi Beat Machine


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INTERACTIVE & ONLINE (CONT.)

BBDO / New York Websites Bacardi - Bombay Sapphire

Painted by Everyone

BBDO / New York Websites Monica Lewinsky The Epidemic

BBDO / New York Online-only Video – Interactive Video


Ben Feist / Toronto Websites Self Apollo in Real Time

DeepL / Cologne + denkwerk / Cologne

Websites – Utility DeepL DeepL


Online-only Video – Single March For Our Lives Generation Lockdown


Online Advertising – Native Ads New York Lottery The Most Metal Scratch-Off


Online Advertising – Display Ads New York Lottery The Most Metal Scratch-Off


Craft – Writing New York Lottery The Most Metal Scratch-Off


Online-only Video – Campaign Verizon The Team That Wouldn't Be Here

MKTG Finland / Helsinki + Great Apes / HiQ / Helsinki

Immersive Digital Spaces Metsä Group Nemus Futurum

Publicis Sapient / London Websites – E-Commerce Bang & Olufsen Bang & Olufsen Brand Experience

Publicis Sapient / London Interactive Digital Installations First Love Foundation The Sending Machine

Publicis Sapient / Stockholm + Merikallio & Son / Helsinki

Websites Finnair Finnair Destination Nordics: Now/here

Second Story / Atlanta + Epson / Long Beach

Immersive Digital Spaces Epson Ecoterica

The Woo Agency / Los Angeles Online-only Video – Campaign Lenovo The Fallout: A Real-World Cybersecurity Story


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INTERACTIVE & ONLINE (CONT.)

VH1 / New York Websites VH1 RuPaul's #DragRacePride

Voskhod Creative Agency / Ekaterinburg Websites City tours by Vladimir Vaskevich

Trip In The Dark

IP & PRODUCTS


Physical Product Carl's Jr Rocky Mountain High Cheeseburger Delight

Daiko Advertising / Tokyo Physical Product Ogasawara Islands Reversion 50th Anniversary Committee

Ogasawara 50 Colors

Deutsch / New York Physical Product AB InBev Car2Can


Physical Product Microsoft Changing the Game


Digital Product New York Lottery The Most Metal Scratch-Off

MRM//McCann / New York Digital Product United States Postal Service

Delivering Hope

Ogilvy / La Paz + Makina Films / La Paz + Sounder Studios / La Paz

Experimental / Internal Projects / R&D

BLINK Mobile ATMs


Digital Product Svenska Spel Sport & Casino

Grönborg Live

Possible / Moscow + Suprematika / Moscow

Physical Product Bloknot Anapa Our Sea


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MOBILE

BBDO / New York Gaming Mars Chocolate North America - M&Ms

Instant Story Race

BBDO / New York Mobile Advertising Monica Lewinsky The Epidemic

BBDO / New York Craft – Use of Technology Monica Lewinsky The Epidemic


Physical Product & Mobile Integration

Samsung Australia Samsung Electric Playground

DUDE / Milan + Facebook Creative Shop / Milan

Gaming AISM The Finger Run


Mobile Advertising New York Lottery The Most Metal Scratch-Off


Craft – Writing New York Lottery The Most Metal Scratch-Off


Craft – Use of Technology New York Lottery The Most Metal Scratch-Off

Tencent Games / Shenzhen Gaming Honor of Kings HOK & Dunhuang Culture: Murals Digital Restore H5


Physical Product & Mobile Integration

SingleCut Beersmiths Big in Japan


Craft – Use of Technology SingleCut Beersmiths Big in Japan

MOVING IMAGE CRAFT

360i / New York + Mondelez / East Hanover + HBO / New York

Animation – Single Mondelez (OREO) OREO x Game of Thrones

Afternoon Inc. / Portland + Joel Pickard / Portland

Title Sequences The New York Times The Weekly Title Sequence

Arnold Worldwide / Boston Animation – Single Stop Handgun Violence

3D Tragedies


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MOVING IMAGE CRAFT (CONT.)

BBDO / New York Direction – Single AT&T Train

BBDO / New York Animation – Single AT&T Train

BBDO / New York Visual Effects – Single FedEx Gift Box

BBDO / New York Direction – Single Macy's Santa Girl

BBDO / New York Cinematography – Single Macy's Santa Girl

BBDO / New York Direction – Single Monica Lewinsky The Epidemic

BBDO / New York Editing – Single Monica Lewinsky The Epidemic

BBDO / New York Direction – Single Sandy Hook Promise Back to School Essentials

BBDO / New York Sound Design – Single Sandy Hook Promise Back to School Essentials

BBDO / New York Use of Music – Original Music Sandy Hook Promise Back to School Essentials

BBDO / New York Direction – Single THINX MENstruation

BBH / London + Black Sheep Studios / London

Sound Design – Single Refuge Hide & Seek

DDB / Paris + Frenzy / Paris

Sound Design – Single Ubisoft Ghost Recon

Deutsch / New York Visual Effects – Single AB InBev Inked in History

Digitas / Dubai + Prashant Godbole Films / Mumbai

Cinematography – Single PepsiCo India Farmers, Our Pride

Digitas / Dubai + Prashant Godbole Films / Mumbai

Sound Design – Single PepsiCo India Farmers, Our Pride

Fuse Adventures in Audio / Singapore + BBH Asia Pacific / Singapore + United Overseas Bank / Singapore

Use of Music – Original Music United Overseas Bank (UOB)

UOB Privilege Banking -Advice For All That Matters

GEAB / Stockholm + Film de Liberté / Stockholm

Use of Music – Original Music Elmsta 3000 Horror Fest

The musical massacre 2

Govt / Singapore + WakeUpRabbit / Bangkok

Writing – Single Julie's The Translator


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MOVING IMAGE CRAFT (CONT.)


Direction – Single March For Our Lives Generation Lockdown


Editing – Single March For Our Lives Generation Lockdown


Animation – Single Hospital Leforte 1 minute 46 seconds

Optic Sky / Rochester Writing – Single Wegmans Meals 2GO


Direction – Campaign RIMOWA Never Still 2.0 by RIMOWA


Cinematography – Single RIMOWA Never Still 2.0 by RIMOWA


Visual Effects – Single RIMOWA Never Still 2.0 by RIMOWA

Smuggler / Los Angeles + Apple / Cupertino

Direction – Single Apple The Underdogs

Sweetshop / Auckland + DB Brewery / Auckland + Colenso BBDO / Auckland

Direction – Single DB Export I'm Drinking It For You

Sweetshop / Auckland + DB Brewery / Auckland + Colenso BBDO / Auckland

Use of Music – Original Music DB Export I'm Drinking It For You


Direction – Single New Lives Voiceless Women


Innovation in Moving Image Craft New Lives Voiceless Women

Wieden+Kennedy / London + Park Pictures / London

Sound Design – Single Nike Stop At Nothing


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OUT OF HOMECategories in this Discipline that accept physical entries will be judged after the Final One Show deadline.

BBC Creative / London Innovation in Out of Home BBC Creative #PeakysFanArt

BBC Creative / London + PPC / London

Innovation in Out of Home BBC Creative Killing Eve 2


Innovation in Out of Home Donate Life California Second Chances


Brand Installations Samsung Australia Samsung Electric Playground


Brand Installations Lockheed Martin Think Inside The Box


Innovation in Out of Home Lockheed Martin Think Inside The Box

Publicis / Toronto Billboards & Transit – Single City of Toronto Fire Happens Fast - Condo

Publicis / Toronto Billboards & Transit – Campaign City of Toronto Fire Happens Fast Campaign


Billboards & Transit – Campaign GSK Canada Buckley's 100 Years of Awful Taste Campaign


Billboards & Transit – Single GSK Canada Buckley's 100 Years of Awful Taste Campaign, 1928










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OUT OF HOME (CONT.)





Taiwan Tourism Bureau / Taiwan Billboards & Transit – Campaign Taiwan Tourism Bureau National JIJI Museum

Zulu Alpha Kilo / Toronto Dynamic Billboards & Transit Whirlpool Mix 'N' Match

PUBLIC RELATIONS

Arnold Worldwide / Boston Media Relations Aspen Institute's Project Play

Don't Retire, Kid

Arnold Worldwide / Boston Events & Experiential Aspen Institute's Project Play

Don't Retire, Kid

Arnold Worldwide / Boston Community Building Aspen Institute's Project Play

Don't Retire, Kid

BBDO / New York Media Relations Monica Lewinsky The Epidemic

BBDO / New York Media Relations Sandy Hook Promise Back to School Essentials

BBDO / New York Current Event Response Sandy Hook Promise Back to School Essentials

BBDO / New York Brand Voice THINX MENstruation


Events & Experiential Donate Life California Second Chances


Community Building Donate Life California Second Chances


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PUBLIC RELATIONS (CONT.)


Innovation in Public Relations Donate Life California Second Chances

FCB&FiRe / Madrid + Trapa Chocolates / Palencia

Current Event Response Trapa Chocolates An Unrepeatable Photograph?


Events & Experiential K's Galleries Eva Stories


Events & Experiential March For Our Lives Generation Lockdown


Brand Voice March For Our Lives Generation Lockdown


Community Building Microsoft Changing the Game


Reputation Management Microsoft Changing the Game


Integrated PR Campaign Microsoft Changing the Game


Brand Voice Verizon The Team That Wouldn't Be Here


Reputation Management Verizon The Team That Wouldn't Be Here


Integrated PR Campaign Verizon The Team That Wouldn't Be Here

MRM//McCann / New York Media Relations United States Postal Service

Delivering Hope

MRM//McCann / New York Brand Voice United States Postal Service

Delivering Hope

MRM//McCann / New York Current Event Response United States Postal Service

Delivering Hope


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PUBLIC RELATIONS (CONT.)


Events & Experiential Canadian Centre for Child Protection



Events & Experiential SickKids Foundation SickKids Airbnb

Weber Shandwick / New York Brand Voice Ancestry Railroad Ties

RADIO & AUDIO

Arnold Worldwide / Boston Broadcast – Single Monster.com Mimmy Mimmy Mo Mo

Arnold Worldwide / Boston Craft – Writing – Single Monster.com Mimmy Mimmy Mo Mo

Arnold Worldwide / Boston Broadcast – Campaign Monster.com Quitters Win

Arnold Worldwide / Boston Broadcast – Single Monster.com Xantenyx

Arnold Worldwide / Boston Craft – Writing – Single Monster.com Xantenyx

BBDO / New York Broadcast – Campaign Sandy Hook Promise Back to School Essentials Radio

BBDO / New York Craft – Writing – Campaign Sandy Hook Promise Back to School Essentials Radio


Custom Content New York Lottery The Most Metal Scratch-Off


Craft – Writing – Campaign New York Lottery The Most Metal Scratch-Off


Innovation in Radio & Audio New York Lottery The Most Metal Scratch-Off

McCann Worldgroup Philippines / Taguig + Craft Worldwide / Taguig

Broadcast – Single Johnson and Johnson Philippines

Life Inside Of You


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SOCIAL MEDIA

Arnold Worldwide / Boston Active Engagement Aspen Institute's Project Play

Don't Retire, Kid

Arnold Worldwide / Boston Stunts & Activations Aspen Institute's Project Play

Don't Retire, Kid

Arnold Worldwide / Boston Influencer Marketing – Single Channel


Don't Retire, Kid


Social Post – Single Carl's Jr Rocky Mountain High Cheeseburger Delight


Active Engagement Carl's Jr Rocky Mountain High Cheeseburger Delight


Stunts & Activations Carl's Jr Rocky Mountain High Cheeseburger Delight

BBDO / New York Active Engagement Bacardi Beat Machine

BBDO / New York Active Engagement Mars Chocolate North America - M&Ms

Instant Story Race

BBDO / New York Craft – Use of Visuals Monica Lewinsky The Epidemic

BBDO / New York Social Post – Single Sandy Hook Promise Back to School Essentials

BBDO / New York Craft – Use of Visuals Sandy Hook Promise Back to School Essentials


User-Generated Content Catalyst #BiasCorrect

Deutsch / New York Stunts & Activations AB InBev Car2Can

Disney Yellow Shoes / Orlando Active Engagement Walt Disney World Pixar Street View

Disney Yellow Shoes / Orlando Stunts & Activations Walt Disney World Pixar Street View


Social Channel – Single Platform K's Galleries Eva Stories


Social Post – Single March For Our Lives Generation Lockdown


Stunts & Activations March For Our Lives Generation Lockdown


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SOCIAL MEDIA (CONT.)


Influencer Marketing – Multi-Channel



Influencer Marketing – Single Channel



Influencer Marketing – Multi-Channel


MRM//McCann / New York Stunts & Activations United States Postal Service

Delivering Hope


Livestream Svenska Spel Sport & Casino

Grönborg Live

Tencent Games / Shenzhen Innovation in Social Media Honor of Kings HOK & Dunhuang Culture: :Murals Digital Restore H5


Documents

BRANDED ENTERTAINMENT - The One Showoneshow.org/downloads/results/2020OneShow_ShortlistD1.pdf · BRANDED ENTERTAINMENT 180LA / Los Angeles Short Form Video – Single Geothermal Exchange