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Home > Teaching resources > Lesson plans > Branding and
brand names
By TE EditorCreated 20 Feb 2004 - 12:00
TeachingEnglishBranding and brand namesSubmitted by TE Editor on
20 February, 2004 - 12:00
This is an integrated skills lesson which involves some
discussion, reading and writing. Itexplores the area of 'brands'
and the associations we have with particular brand names.
During this lesson students will rank their favorite brand names
and discuss what theylike/dislike about them. They will read and
discuss the context of a text about brand namingand complete
related vocabulary building exercises. Lastly students will create
and brand
their own imaginary product which they will present to the rest
of the class.
Topic: Social networking websites
Age: Teenage/adult
Level: intermediate and above
Timing: 60-90 mins
Aims:
Expressing Opinions, Likes and DislikesDeveloping vocabulary
through brainstorming and dictionary workDeveloping speaking skills
through making a short oral presentation
Plan componentsLesson Plan: guide for teacher on procedure
including answers to tasks.
Download lesson plan 73k pdf
Worksheets: exercises which can be printed out for use in class.
The worksheet contains:
TextDiscussion taskMatching taskBrand evaluation sheetProject
task
Download worksheets 66k pdf
nding and brand names
http://www.teachingenglish.org.uk/print/971
2 13/01/2012 16:00
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For more information about this topic you can visit these BBC
sites:
http://www.bbc.co.uk/educationhttp://www.bbc.co.uk/schools
Fiona Lawtie, teacher, British Council
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section of the About page.
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Attachment Size
branding-lesson-plan.pdf 72.67 KB
branding-workshots.pdf 66.44 KB
Tag Lesson plans B1 - lower intermediate B2 - upper
intermediateLesson plans B1 - lower intermediate B2 - upper
intermediate
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nding and brand names
http://www.teachingenglish.org.uk/print/971
2 13/01/2012 16:00
