BRANDING

• Process Review

– Discovery & Analysis

– Brand Strategy

– Look and Feel

BRANDING

• Next Steps– April: photography– May & June: produce materials– July: launch campaign

• viewbooks, billboards, Web and more• issue guidelines

BRANDING

NMSU promise:

• to provide students with a quality education that prepares them for the world ahead

BRAND BELIEFS• Authentic

– Genuine, bona fide, real and true• Personal

– Individual, affecting, special• Vibrant

– Energized, eager, contagious• First rate

– Top notch, pursuing excellence• Global

– Far reaching

Brand Attributes

Verbal Brand Driver

Collaborative Resources,Unleashing Potential.

Visual Brand Driver

Authentic VibrantPersonal First-rate

Brand Driver Platform

In an increasingly impersonal educational system where students don’t know where to go for help they need, only NMSU can offer a comfortable yet invigorating oasis that ignites a student’s passion for learning and self-discovery.

That’s because our state-wide campuses are a true reflection of New Mexico’s vibrant themselves with world-class instruction and communities. They offer students and faculty a place to challenge groundbreaking research.

And that makes New Mexico a better place for everyone — a place where people come from around the country and around the world to live, learn and thrive.

Global

Color Palette

Typeface

Typeface

Style of Photography

Style of Photography

Logo Redesign

Logo Redesign

Look and feel in design

Publications using only color

Look and feel in design

Poster

Look and feel in design

Departmental Publications

Look and feel in design

Billboard

Look and feel in design

Display Ad

Look and feel in design

Editorial Layouts

Questions, Discussion