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  • Copyright 2005, SAS Institute Inc. All rights reserved.

    Bridging the Gap Between Academia and BusinessNina Frauenfeld and Polly Mitchell-GuthrieSAS Academic ProgramLisbon, June 23, 2005

  • Copyright 2005, SAS Institute Inc. All rights reserved. 2

    Bridging the Gap Between Academia and Business

    More than 2000 Universities and Business Schools globally use SAS for research and teaching to empower the next generation with SAS skills.

    Graduates with SAS skills have a competitive advantage in the market place.

    SAS customers require graduates with SAS skills to support their investment.

  • Copyright 2005, SAS Institute Inc. All rights reserved. 3

    SAS Industry Framework for Education

    June 6.05 Rev

    Institutional Research

    Alumni &Fundraising

    FinancialPlanning,Reporting

    & Analytics

    Strategic Enrollment

    Management IT Management

    Accountability, Scorecards

    & Accreditation

    Student Relationship Management

    Patent Discovery &Portfolio Mgmt.

    Research IntelligenceResearch

    IntelligenceAcademic Program

    Academic Program

    AdministrativeIntelligence

    AdministrativeIntelligence

    Student& LearningIntelligence

    Student& LearningIntelligence

    EducationIntelligenceSolutions

    Genomics Research

    Statistics & Analytics

    Faculty/Staff Recruitment &

    Retention

    Business/Professional

    Schools

    Industry Partnerships

    Workforce Development & Certification

    Campus Programs

    Research Data Mgmt. & Analysis

    Learning Outcomes and

    Analytics

  • Copyright 2005, SAS Institute Inc. All rights reserved. 4

    Offering real-world experience

    Too focused on scientific research, business schools are hiring professors with limited real-world experience and graduating students who are ill equipped to wrangle with complex, unquantifiable issues in other words, the stuff of management.

    Warren G. Bennis and James OToole Harvard Business Review: How Business Schools lost their way

    May 2005

  • Copyright 2005, SAS Institute Inc. All rights reserved. 5

    Global Academic OfferingProfessors real-world, hands-on teaching

    Curricula Development Support

    Academic Trainers Kits

    Publications/ Books

    Online Training Resources (free tutorials, data sets, white papers)

    SAS customers and SAS experts in courses

    Recognition (Academic Intelligence Award, Newsletters, Success Stories)

  • Copyright 2005, SAS Institute Inc. All rights reserved. 6

    Global Academic OfferingStudents competitive advantage

    Certification and Certificate Programs

    SAS Fellowship Program

    Student Ambassador Competition

    Student Clubs

    Job/Internship opportunities

  • Copyright 2005, SAS Institute Inc. All rights reserved. 7

    Global Academic Offering

    Customers leveraging investment in SASCustomized curriculum in partnership with Universities/ Business Schools to produce skills needed

    Internships

    Recruitment

    Leveraging Academic Expertise for Consulting Projects

  • Copyright 2005, SAS Institute Inc. All rights reserved. 8

    Global Academic Program Offering

    www.sas.com/education

    http://www.sas.com/education

  • Copyright 2005, SAS Institute Inc. All rights reserved. 9

    Grenoble Ecole de ManagementSuccess Story

    Post-Graduate Program in Business Intelligence offeringoperational and managerial competencies BI:

    Unlocking enterprise information to create value in companiesSAS9 and the Enterprise Intelligence Platform ETL, OLAP, Query/Reporting, Analytical IntelligenceBusiness Solutions Customer Relationship Management (Data Mining) Supply Chain, Supplier Relationship Management Financial Management, ABM, Balanced Scorecard

    Case Studies (technical, applied business problems)

  • Copyright 2005, SAS Institute Inc. All rights reserved. 10

    Results20-30 Students trained with SAS expertise annually.

    20-30 Interns placed with companies annually.

    10+ SAS France staff contribute their expertise annually.

    80+ SAS customers/partners involved annually Master Programs Scientific Advisory Board Intern supervisors Academic Workshops

    Growing research, education & training field in BI

    Growing network of BI experts

    Career opportunities : consultants, project leaders, managers. (IBM, CGEY, Roche Diagnostics, Schneider)

  • Copyright 2005, SAS Institute Inc. All rights reserved. 11

    University of Alabama, Culverhouse College of Business and Administration

    Success Story New interdisciplinary data mining certificate program in business school within Institute for Business Intelligence Students complete 4 courses for credit (160 hours) Theoretical basis and practical applications of neural

    networks, decision trees, cluster analysis, and association analysis

    Prof. Mike Hardin needed real data for students to address a real problem

    Student retention key factor in US university success Affects funding opportunities, revenue, and ranking

  • Copyright 2005, SAS Institute Inc. All rights reserved. 12

    ResultsRetention model helps students, saves money Initial application of model showed 180 students at risk

    and paired them with mentors to prevent drop out Saves money, because university loses $1,000,000 for

    every 100 students who drop out Predict retention rate of > 83% (vs. expected 50%) for

    this target group

    Graduates with data mining certificate have competitive advantage Can command $10,000-15,000 more in salary Receive multiple job offers

    Customers hiring students benefit New graduates provide value immediately Save money on training costs

  • Copyright 2005, SAS Institute Inc. All rights reserved. 13

    4th annual Student Ambassador Competition

    5 Students earn the opportunity to present their SAS related and business relevant research project to the SAS Forum International Audience

    5 Student Ambassadors are ready to be hired no need to train them in SAS

    5 examples on how research can be business relevant and applied

    5 examples on how the Academic Program is Bridging the gap between Academic and Business.

  • Copyright 2005, SAS Institute Inc. All rights reserved. 14

    Student Ambassador Intro

    10:30 Bjrn Ahlgren Royal Institute of Technology (Sweden) Forecasting support for spare-parts management

    within the automotive industry

    11:35 Wouter Buckinx and Geert Verstraeten Ghent University (Belgium) Using Predictive Modeling Techniques for Data

    Enrichment to Reward Customers Loyalty.

  • Copyright 2005, SAS Institute Inc. All rights reserved. 15

    Student Ambassador Intro

    14:15 Patrcia Narciso ISCTE (Portugal) A DSS for the Creation and Restructuring of Degrees

    in Higher Education

    15:00 Mitja Pirc Universitat Pompeu Fabra(Spain) Domain-specific customer segmentation in mobile

    telecommunications

    15:45 Sriram Subramanian International Institute of Information Technology (India) Strengthening SDR Analysis with Gold and Multiple

    Currencies

  • Copyright 2005, SAS Institute Inc. All rights reserved. 16

    Offering real-world experience

    Too focused on scientific research, business schools are hiring professors with limited real-world experience and graduating students who are ill equipped to wrangle with complex, unquantifiable issues in other words, the stuff of management.

    Warren G. Bennis and James OToole Harvard Business Review: How Business Schools lost their way

    May 2005

  • Copyright 2005, SAS Institute Inc. All rights reserved. 17

    North-West UniversitySuccess Story

    Post-Graduate Program offering North-West University offering operational and managerialcompetencies BI:

    Unlocking enterprise information to create value in companies:

    Reporting Analysis Data Warehousing Data Mining Risk Dimensions

    Hands-on training focusing on a real-world/ business relevant approach

    Centre for BMICentre for BMI

  • Copyright 2005, SAS Institute Inc. All rights reserved. 18

    Results25-30 post-graduate students trained in BI and Risk annually.

    20-30 interns placed with companies annually.

    5+ NWU staff contribute their expertise

    50 - 100+ SAS customers/partners involved Intern supervisors Academic Workshops Training

    Growing research, training and consulting field in BI and especially Risk.

    Growing network of BI and Risk experts

    Career opportunities: Financial and services sectors: consultants, projectleaders, managers.

    Centre for BMICentre for BMI

    Bridging the Gap Between Academia and BusinessBridging the Gap Between Academia and BusinessSAS Industry Framework for EducationOffering real-world experience Global Academic OfferingGlobal Academic OfferingGlobal Academic OfferingGlobal Academic Program OfferingGrenoble Ecole de Management Success StoryResultsUniversity of Alabama, Culverhouse College of Business and Administration Success Story Results4th annual Student Ambassador CompetitionStudent Ambassador IntroStudent Ambassador IntroOffering real-world experience North-West UniversitySuccess StoryResults