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Brief 7 - End of Year Pitch

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To create a concept, brand and promotion for the LCAD End of Year show 2012. Concept: After a few very different ideas I chose the Creative Lab / The Experiment. This idea was created based on a lab where experiments take place. Showing how we as students experiment and create new things. Brief P. 1 / 2 - -

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Page 1: Brief 7 - End of Year Pitch

Stephanie Oglesby-

[email protected]

Brief 7End of Year Show Pitch-

OUGD303 / FMPBA (Hons) Graphic DesignLCAD

-

Brief

To create a concept, brand and promotion for the LCAD End of Year show 2012.

Concept:After a few very different ideas I chose the Creative Lab / The Experiment. This idea was created based on a lab where experiments take place. Showing how we as students experiment and create new things.

The Logo would show the LCA 2012 as an element in the periodic table or part of a formulae. The larger formulae graphics show all the courses connecting together within a formulae - this could be shown in the leaflet or signage around the walls of the exhibition.

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Page 2: Brief 7 - End of Year Pitch

Stephanie Oglesby-

[email protected]

Brief 7End of Year Show Pitch-

OUGD303 / FMPBA (Hons) Graphic DesignLCAD

-

The promotional materials such as posters invites etc will show a variation of photography of students experimenting with art materials. Showing how we experiment in a creative way. All photography will work as a group.

Full colour posters, bright and creative.(Only mock up ideas shown above.)

Showing how the logo could continue and work through the space as signage in the exhibtion.

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