Brierley Hill Area Action Plan

iGeneral information

11 Introduction

72 Understanding Brierley Hill

153 Spatial Vision and Objectives

214 The Spatial Strategy

575 Other Requirements for Achieving the Vision

876 Implementation

957 Monitoring

1071 Brierley Hill Town Centre Implementation Framework

1091.1 Stage 1: 2009-2011

1141.2 Stage 2: 2009-2016

1341.3 Stage 3: 2011-2016

1401.4 Stage 4: 2016-2021

1531.5 Stage 5: 2021-2026

1572 Summary of Development Outputs & Infrastructure Requirements in

Brierley Hill Town Centre 2009-2026

1582.1 Stage 1: 2009-2011

1602.2 Stage 2: 2009-2016

1662.3 Stage 3: 2011-2016

1682.4 Stage 4: 2016-2021

1732.5 Stage 5: 2021-2026

1753 Public Transport Infrastructure Improvements

1814 Housing Trajectory

1835 Superseded Policies

1876 Glossary

1957 Key to Urban Quarters Maps

Contents

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General information

This and other Local Development Framework documents are or will be madeavailable on request in large copy print, audio cassette, Braille or languages otherthan English. If you require the document in one of these formats please contact:

Planning Policy Team, Directorate of the Urban Environment, 3 St James's Road,Dudley, DY1 1HZ or tel 01384 816967 or email [email protected]

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1 Introduction

1.1 The designation of a new town centre at Brierley Hill by the Secretary ofState in January 2008 presented a remarkable opportunity for regenerationand place making. Up to now town centres within the UK have grown withinsettlements or have been planned anew. The transformation of an existingurban place into a fully functioning strategic town centre presents newchallenges and opportunities.

1.2 This Area Action Plan sets out the framework for that transformation and willguide an estimated £1.5 billion worth of investment in the area over thecoming years. It sets an exciting vision for the future of the Town Centrethat seeks to achieve the aspirations of the local community, businesses,service providers and our delivery partners. It sets the strategy for achievingthat vision through the provision of new retail, offices, homes, communityand leisure uses within a pattern of new streets, public spaces, developmentblocks and supporting transport and green infrastructure (see glossary). Ourambition is to deliver an integrated, accessible and vibrant Brierley Hill TownCentre that will inspire a sense of pride in those who live there and whichwill be the epitome of modern 'place-shaping'.

The History and Planning Context

1.3 Brierley Hill today is a product of its history. The industrial centre at BrierleyHill arose as a result of its rich natural resources and industry flourishedthroughout the eighteenth and nineteenth centuries. The decline of extractiveand metal-working industries in the twentieth century paved the way foralternative developments in the area such as more housing and eventuallythe Merry Hill shopping centre. The shopping centre began construction inthe 1980's when Enterprise Zones had been established across many areasin Britain and the final phase was completed in 1989.

1.4 At the same time as development was taking place at Merry Hill, the highquality Waterfront office development was being progressed on the site whichpreviously housed the Round Oak Steelworks. The Waterfront currentlycomprises some 46,500m2 of B1 office space, 5,600m2 of A3 uses (seeglossary), 16,300m2 of B1 light industry and a hotel.

1.5 The Merry Hill centre and the Waterfront have continued to thrive over thepast two decades in spite of a very complex planning context at national,regional and local levels. The full planning policy history is contained withinthe Baseline Report which supports this Area Action Plan and explains thatplanning context.

1 Introduction

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http://www.dudley.gov.uk/environment--planning/planning/local-development-framework/bhill-aap/bhaap-baseline

1.6 Brierley Hill High Street has operated as a district shopping centre for manyyears, catering for the needs of local residents and employees in the area.The High Street, Merry Hill and Waterfront are currently perceived as threeseparate elements with little connection between them.

1.7 There is land currently available for development and many more sites thatcould be better utilised to help connect the High Street, Merry Hill andWaterfront and make a positive contribution to town centre life. The planningframework with its focus on sustainable, holistic approaches will provide thestructure to drive through the changes required and counteract the problemswhich have arisen from the industrial era and the national planninglaissez-faire approach of the 1980's resulting in Enterprise Zones.

1.8 Brierley Hill is a major part of one of the largest conurbations in Europe andan area with huge potential for regeneration and rapid implementation ofgrowth. There are few comparable areas within the West Midlands Regionwhich have as many potential projects for implementation. Brierley Hill willbe crucial to the Black Country and the West Midlands region as a whole interms of regeneration, increased housing provision and in helping to retainand attract higher skilled and higher income households back to the BlackCountry.

1.9 The Brierley Hill Area Action Plan is the framework for delivering thisregeneration. The willingness, enthusiasm and funding is available to carrythese ambitions through to fruition. With careful planning, implementationand monitoring, Brierley Hill can achieve its goal of becoming a vibrant,exciting 21st century town. The regeneration has already begun and continuingthis will encourage wider investment and regeneration in the Black Countrysub-region.

Relationship with Other Strategies

1.10 This Area Action Plan has not being prepared in isolation. Whilst having alocal focus, the strategy is integrated and in conformity with higher levelstrategic plans including the Regional Spatial Strategy (RSS) and its revisions,and the Joint Core Strategy for the Black Country. These plans, and theBrierley Hill Area Action Plan, form part of Dudley MBC's Local DevelopmentFramework which is gradually replacing the existing Dudley UnitaryDevelopment Plan (October 2005).

1.11 The RSS Phase 1 revision, approved by the Secretary of State in January2008, looked at the inter-related issues in the Black Country and is particularlyimportant to this Area Action Plan as it designates Brierley Hill as a StrategicTown Centre and sets conditions for the operation of new comparison retaildevelopment. Brierley Hill will play a significant role in meeting the RSShousing targets and creating job opportunities. It also positively contributesto the overriding planning goal of addressing climate change through

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http://www.wmra.gov.uk/page.asp?id=49

http://www.wmra.gov.uk/page.asp?id=54

http://blackcountrycorestrategy.dudley.gov.uk/

http://www.dudley.gov.uk/environment--planning/planning/local-development-framework


http://www.dudley.gov.uk/environment--planning/planning/unitary-development-plan


sustainable development and a green infrastructure approach. In fulfilling itsrole as a Strategic Town Centre, Brierley Hill will make an importantcontribution to the achievement of the RSS objective for urban renaissancein the Major Urban Areas.

1.12 The Joint Core Strategy for the Black Country ('Core Strategy') has beenprepared by the four Black Country Local Authorities to guide developmentthroughout Dudley, Sandwell, Walsall and Wolverhampton up to 2026. Itprogresses the work already undertaken by the Black Country LocalAuthorities and their partners, through the Black Country Study, which outlinedthe priorities for regenerating the Black Country's physical, environmental,social and economic fabric.

1.13 The Core Strategy covers issues including:

Creating sustainable communities: Providing new homes and enhancingexisting housing areas within a sustainable network of communityservicesThe economy, employment and centres: Creating a network of vibrantand attractive town, district and local centres and providing high qualityemployment landTransport and accessibility: Providing rapid, convenient and sustainablelinks between the Strategic Centres, existing and new communities andemployment sitesEnvironmental infrastructure: Delivering a strong Urban Park whichrespects, protects and enhances the local distinctiveness and uniquebiodiversity and geodiversity of the Black CountryWaste and minerals: Providing sufficient waste facilities and makingsustainable use of mineral resources

1.14 The Core Strategy sets out the role and overarching strategy for the strategicand non-strategic centres in the four Black Country authorities, including forBrierley Hill. The strategic centres are the focus for major investment andwhere regeneration will be most concentrated.

1.15 The strategy promotes the planned growth of all centres at an appropriatescale to create a balanced network that will underpin regeneration, servethe needs of the community and reduce unnecessary travel. This balancednetwork of centres has been designed to ensure that each centre, particularlythe Strategic Centres of Brierley Hill, Walsall, West Bromwich andWolverhampton, can secure an appropriate share of comparison retail andoffice development while at the same time ensuring that investment willregenerate the Black Country as a whole and will not be lost.

1.16 The policies within the Core Strategy have guided the production of this moredetailed Area Action Plan. Those Core Strategy policies will continue to applyin the town centre and should be considered alongside this document.

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http://www.blackcountryconsortium.co.uk/page.asp?pageref=10

1.17 The Area Action Plan will also be supported by a Design in Brierley Hill TownCentre Supplementary Planning Document which will be produced in 2010and made available at www.dudley.gov.uk.

1.18 This strategy also builds upon and adds a spatial dimension to the DudleyBorough Challenge 'Community Strategy' 2005-2020 by working towards itsvision for stronger communities and addressing its key priorities. Within the'creating a prosperous borough' priority, developing Brierley Hill as aneconomic and retail centre for the Black Country is an identified objective.

Figure 1 Related strategies

1 Introduction

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1 Introduction

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1 Introduction

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2.1 In planning for the future of Brierley Hill it is first necessary to understandwhat the area is like now. This section highlights the key issues, opportunitiesand challenges facing Brierley Hill which have been drawn out of the evidencefrom the Baseline Report and the consultation undertaken during thepreparation of this strategy.

2.2 Map 1 overleaf highlights some of the current spatial characteristics of eachof the urban quarters within the Town Centre. This is taken to mean thoseissues which are physical and geographical in nature and present eitherchallenges or opportunities to be addressed in the future regeneration ofBrierley Hill.

2.3 In addition to the spatial characteristics, there are a range of socio-economicissues and opportunities to be addressed through the implementation of thestrategy. These challenges, which have informed the plan's objectives, aresummarised over the next few pages.

2.4 For more detailed information and statistics, please refer to the BaselineReport which is available at www.dudley.gov.uk.


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http://www.dudley.gov.uk/environment--planning/planning/local-development-framework/bhill-aap

Map 1 Spatial constraints and opportunities


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Figure 3 Delivering an integrated and accessible town centre


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Figure 4 Delivering retail and employment growth


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Figure 5 Delivering good quality homes


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Figure 6 Delivering a balanced town centre and creating a 'place for people'


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Figure 7 Delivering environmental improvements


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3.1 Building on the issues and opportunities that currently exist in the town centre,the vision for Brierley Hill is a statement of where we want to get to and whatthis Area Action Plan should deliver by 2026. The Area Action Plan thensets the strategy and allocates sites to achieve that vision. By delivering thevision, it is expected that Brierley Hill Town Centre will be a catalyst forregeneration for the wider area.

3.2 The vision has been informed by The Black Country Study 30 Year Vision,the Joint Core Strategy for the Black Country, 'The Dudley Borough Challenge'Community Strategy 2005 -2020, the views of communities and stakeholderswithin Brierley Hill and the work of the former Brierley Hill RegenerationPartnership.

Vision for Brierley Hill

By 2026, Brierley Hill will be a vibrant, inclusive and accessible strategic towncentre embracing sustainable urban living, providing superb shops and officeemployment, leisure and cultural facilities. Strong, cohesive communities willhave been created where everyone feels included and has easy access to theservices and facilities they need to enjoy a good quality of life.

The town centre's growth will maintain and enhance its function as a sub-regionalshopping and employment centre and contribute to regeneration bycomplementing other centres in the West Midlands network of town and citycentres. Unemployment will be addressed, and valuable skills training will bepromoted through the regeneration of the area and enhanced enterprise.

Brierley Hill will promote sustainable living against the backdrop of the nationaland regional climate change strategy, and have the highest standards of designincorporating energy efficiency measures.

Brierley Hill will be recognised as having a high quality built and naturalenvironment that respects and enhances local distinctiveness and the builtheritage, including historic assets and the natural and regeneration assets ofthe canal network. A strong Green Infrastructure and wildlife corridor networkwill ensure a thriving natural environment.

The town centre will be supported by a highly integrated, high quality publictransport system which offers people choice in where, when and how they travelwhich is complemented by car based demand management, appropriate caraccess and safe, efficient and attractive provision for movement by foot andcycle.


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The connectivity and legibility of the Merry Hill / High Street / Waterfront trianglewill be improved by creating a network of high quality routes and public spacesand a safe and attractive urban form. New development will enable the traditionalHigh Street, Merry Hill Shopping Centre and the Waterfront to providecomplimentary functions and to be fully integrated into a new urban townscape.

3.3 Substantial new development and investment is needed to address theeconomic, social and environmental issues and achieve this vision for BrierleyHill Town Centre. By 2026, this investment will have provided new shoppingand employment opportunities that generate over 21,000 estimated newjobs, more than 3,200 new homes, an improved transport network, leisureand community facilities and other services.

3.4 Twelve distinct urban quarters make up the plan area, within which there areboth established areas and also development opportunity blocks with potentialto reinforce and create areas of distinctive character. These blocks are formedaround a framework of primary thoroughfares, public spaces, greeninfrastructure, the canal and public transport routes which will create aninterlinked town centre.

Map 2 The Urban Quarters in BrierleyHill Town Centre (see Appendix 7 for

Key)


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Vision for the Urban Quarters

Brierley Hill High Street

As the community focus of the Town Centre, the High Street's local shoppingand community function will be retained and strengthened through new retaildevelopment, improvements to the townscape and better linkages with the widerTown Centre. This bustling area will continue to be the local peoples choice forsatisfying their day-to-day needs.

Lower Brierley

Lower Brierley will be transformed through substantial redevelopment for a mixof uses with a strong emphasis on civic and community services. A diverse rangeof new homes will benefit from a new public realm, excellent connections to otherareas in the Town Centre and improved public transport access. More peoplewill travel to and through this vibrant area at the core of the town centre.

Canal Walk Central

Exciting new development fronting the canal will consolidate the heart of theTown Centre and create a high quality environment which makes movementbetween the High Street, Merry Hill and the Waterfront an enjoyable experiencefor pedestrians and cyclists. Cafés and other uses fronting onto the canal willmake this an ideal place for relaxing and socialising.

Merry Hill

Merry Hill will expand its sub-regionally important shopping role with newdevelopment around the centre on previously under-utilised land providing newretail, leisure and homes which enhance the public realm, create a better interfacewith the wider Town Centre and a more satisfying experience for visitors.

Pedmore Road

Visitors approaching Brierley Hill Town Centre from the Pedmore Road will havepositive first impressions from the attractive new development which maximisesthe opportunity to make better use of land whilst accounting for the challengingtopography.

Canal Walk South

Aspirational homes and employment opportunities will maximise theenvironmental advantages of this area adjacent to the canal and at the head ofthe Delph Locks Conservation Area making it a desirable place to live and work.


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Boulevard South

New development at this major gateway into the town centre will set the tonefor high quality townscape while the remainder of this Urban Quarter will continuein its current role in serving the retail needs of the community.

Archill

The expanded Waterfront office complex will provide employment opportunitiesin an attractive environment benefiting from easy access to public transport andother facilities which enhance quality of life.

Waterfront West Business Park

The existing business park will be intensified over time to provide furtheropportunities for high quality office accommodation comparable to that found inthe main Waterfront development providing attractive opportunities for inwardinvestment and for the labour market.

Waterfront

This established and successful area of office development with bars andrestaurants fronting the canal will continue to be home for many local, regionaland national companies and provide employment opportunities for local people.

Canal Walk North

Redevelopment of redundant industrial land will provide expansion space forthe Town Centre and deliver new homes and offices, improve the localenvironment and cater for public transport links which will improve the connectivityof Brierley Hill Town Centre with other centres in the Black Country.

Harts Hill

Over the long term the redevelopment of former industrial land will provide newhomes and offices enabling investment to be channelled into the area for thebenefit of both new and existing occupiers and allow for the realisation of thewildlife corridor linking Saltwells Local Nature Reserve to Fens Pools SpecialArea of Conservation benefiting both people and wildlife.


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Picture 1 "The Brier Rose", a locally significant piece of public arton the High Street

The Spatial Objectives

3.5 To deliver the vision for Brierley Hill, clearly defined and measurable spatialobjectives are required. These objectives have guided the preparation ofthis strategy and will continue to guide implementation and the monitoringof its achievements.

3.6 The objectives have been drawn from an understanding of the particularissues within Brierley Hill, informed by the results of public consultation, andhave regard to contributing to other relevant policies and strategies at thenational, regional and local levels.

3.7 The objectives have been developed in tandem with the preparation of theJoint Core Strategy for the Black Country and will ensure that the strategyfor Brierley Hill Town Centre will contribute towards achieving the vision ofthe Joint Core Strategy for sustainable communities, environmentaltransformation and economic prosperity and deliver its key sustainabilityprinciples.


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Figure 8 Objectives


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Overview

4.1 Early in the plan period development will be focused within the heart of theTown Centre at Merry Hill, the Waterfront, the High Street and the landbetween these areas. This will include the delivery of an anchor store atMerry Hill. This level of retail growth and investment will be a catalyst forregeneration in the Town Centre as a whole and will enable the provision ofkey elements of infrastructure to meet the West Midlands Regional SpatialStrategy Policy PA11A conditions including a pedestrian link between theHigh Street and Merry Hill and stronger connections between the key areas.Priority will also be given to securing new retail facilities on the High Streetto support local communities and reinvigorate the Local Shopping Area.

4.2 In these early development stages new office provision will be concentratedat the Waterfront in the Archill Urban Quarter with further provision mixedthroughout the core of the Town Centre. As the plan period progressesdevelopment will radiate outwards from the centre with opportunities forhomes and offices arising in Canal Walk South and Canal Walk North. Overthis longer term there is potential for significant new office development atthe Waterfront West Business Park.

4.3 Over the plan period, community and leisure uses will be encouragedthroughout the urban quarters and particularly in Lower Brierley and the HighStreet in the heart of the Town Centre. These uses will complement otherservices such as the Health and Social Care Centre, educational, religiousand community institutions.

4.4 By 2021 it is estimated that over 19,000 jobs will have been created andalmost 3,000 homes built of varying dwelling types, sizes and tenures tomeet the needs of all sections of the community. This level of growth will besupported by an improved public transport network complemented by carparking standards that promote sustainable travel choices. Furthermore,development will contribute to creating the green infrastructure network inthe Town Centre, culminating in the creation of a series of functional wildlifecorridors connecting Fens Pools to Saltwells Local Nature Reserve by 2026.

4.5 Over the longer term to 2026 the Town Centre will grow outwards into HartsHill, an area recognised as being in need of regeneration. Furtherdevelopment in this area will capitalise on improved transport connections,the canal-side setting and enhance the local environment. A further 240homes and 1,800 estimated jobs can be delivered in this last phase of thestrategy.


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Brierley Hill High Street

4.6 The supermarket, markets and shops in the central section of the High Streetunderpin its function as a local convenience centre and secondary tradinglocation serving a local catchment area within the overall Town Centre. Thearea contains numerous community facilities including the library, fire stationand religious facilities. Landmarks include the Market Hall, Civic Hall, St.Michael's Church and Police Station.

Picture 2 Brierley Hill High Street

4.7 Brierley Hill High Street was previously defined as a district centre in theDudley Unitary Development Plan (adopted October 2005). The High Streetis now within the wider Brierley Hill Strategic Town Centre but will continuein its role to serve the day-to-day needs of the local community,complementing the role of Merry Hill.

4.8 The role of the High Street will continue much as before although it will beenhanced through the proposed redevelopment of the Moor Centre and thedevelopment blocks at the northern gateway to the High Street.Enhancements to the general quality of the environment will also be promotedand the vibrancy of the High Street maintained and enhanced. The HighStreet serves a local catchment beyond the Town Centre boundary somaintaining connections to the west is also important.

4.9 The High Street is defined as a Local Shopping Area with identified 'secondaryfrontages' within it. These designations will protect the retail role of this areawhilst allowing appropriate diversification to complement that retail activity.Without restriction, there is a danger that non-retail uses would begin todominate this shopping area, particularly where the demand for retail maybe low.


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4.10 Above ground floor level it is appropriate and beneficial to maximiseresidential development through living over shops and other commercialdevelopment. This will enhance the viability of local services and result in abustling town centre throughout the daytime and evening.

4.11 Retail expansion has been allocated to Development Opportunity BlocksBR1 and BR20 to anchor each end of the High Street. Outside theseallocations it is not expected that further significant retail growth will occuron the High Street. However, some flexibility for minor retail expansion tosupport independent retailers and the economic vitality within the LocalShopping Area is acceptable. Therefore any proposal for new retail up to200m2within the secondary frontage will generally be considered appropriate.More significant retail applications will be considered with regard to theirimpact on the AAP strategy and in relation to ongoing monitoring of the retailfloorspace on the High Street.

Map 4 Brierley Hill High Street Urban Quarter


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Policy 1

Brierley Hill High Street Local Shopping Area

Within the Brierley Hill High Street Local Shopping Area (as defined on theProposals Map) the maintenance, and where appropriate the enhancement, ofthe retail (A1) offer will be promoted.

Improvements to the range and quality of local shopping facilities will beencouraged by the Council providing they are not of a scale and nature whichwould undermine the spatial strategy for Brierley Hill. New retail (A1)development or extensions to existing retail (A1) development of up to 200m2

floorspace (gross) will generally be considered appropriate within the SecondaryFrontage defined on the Proposals Map.

Within the Secondary Frontage the Council will consider favourably proposalsfor new development or changes of use from retail (A1) to financial, professionalor other services (A2), restaurants and cafés (A3), drinking establishments (A4)and hot food take-aways (A5) providing that:

1. The proposed use would not result in;

More than two adjacent units being in non-retail (A2, A3, A4 and A5) useMore than 50% of units in the relevant Secondary Frontage being innon-retail (A2, A3, A4, and A5) useThe significant loss of retail (A1)

and

2. The proposed use would not be likely to;

Have an adverse effect upon the amenities of nearby occupiers by way ofnoise, smell or other nuisanceUndermine the overall retail function, vitality and viability of the LocalShopping Area

Other acceptable uses within the Secondary Frontage include residential andB1 offices above ground floor uses to increase the vitality and viability of thearea.

The aims of retaining local retail (A1) provision should not result in long termvacancies, particularly where there is no prospect of the re-use of a unit forshopping purposes. This would only serve to undermine the attractiveness ofthe Local Shopping Area as a whole. In order to waive the policy the Council will


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need to be convinced that every effort has been made to market the property inquestion for a retail (A1) use without success and that appropriate retail provisionwill be retained in the local area.

4.12 The existing indoor markets on the High Street are well used by localresidents and make a valuable contribution to local choice and diversity inshopping. National policy seeks to retain and enhance markets whereappropriate and the secondary frontage policy requirements above will aidthe retention of the markets on Brierley Hill High Street.

4.13 Bus priority measures are proposed for the High Street at major junctionsand bus interchange opportunities will be retained on the High Street, withinwalking distance of the proposed Metro.(1) The major bus route wouldtherefore run along the High Street whilst vehicular traffic would beconcentrated on the parallel route (Venture Way), thus minimising the impactof through traffic on the High Street.

4.14 Connections from the High Street east to Merry Hill and the Waterfront arecurrently limited to Level Street and Mill Street, both of which are heavilytrafficked. The direct distance from the High Street to the Canal is some 400metres, and 600 metres to the Merry Hill Shopping Centre. However, veryfew people currently walk between these areas due to the lack of visual andphysical connection and the marked change in levels. Two new primarythoroughfares will overcome these barriers. Central Avenue (PT7) will connectthe High Street to Merry Hill via two public squares, a major educationestablishment and the planned Metro/rapid transit route. PT12 will follow theexisting Pearson Street and link into Lower Brierley and beyond to MerryHill. These routes should provide active building frontages onto high qualitypublic realm.

4.15 Much of the High Street has a well established urban form. The challengein this area is for development to knit together the historic fabric of BrierleyHill with high quality, sensitively designed new buildings in order to create abalanced, coherent whole.

4.16 Brierley Hill High Street Conservation Area was designated in March 2009and the accompanying Council adopted publication “Brierley Hill High StreetConservation Area Character Appraisal with Management Proposals” is ofdirect relevance when considering proposals for change that fall within theConservation Area boundary or that could affect its setting and for promotingand implementing schemes for enhancement.

1 All reference to 'Metro' in this Area Action Plan may be taken to mean 'RapidTransit' (see glossary for details)


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Policy 2

Brierley Hill High Street Conservation Area

In fulfilment of the Council’s statutory duty to pay special regard to the desirabilityof preserving or enhancing the conservation area's character or appearance,planning applications will be determined with particular reference to the contentsand findings of the “Conservation Area Character Appraisal with ManagementProposals”. The Council will also pursue the delivery of the published conservationarea management proposals through a phased implementation strategy. TheAppraisal and Management Proposals document will be reviewed and updatedat regular intervals throughout the life of the plan.

In particular:

The Council will safeguard and seek to enhance the special architectural orhistoric interest of Brierley Hill High Street Conservation Area by:

Resisting the loss of historic fabric/buildings;Encouraging the reinstatement of architectural detail;Seeking a high quality of design in new development;Seeking a high quality of design in works to the public realm.

The Council will encourage new development in the Brierley Hill High StreetConservation Area where it will reinforce historic townscape character by:

Removing buildings that have a negative impact on the area;Providing sensitive infilling that respects prevailing height, form, buildingline, plot rhythm, proportions and fenestration;Making use of traditional building materials, such as red brick and blue slateor complementary new materials that contribute positively to localdistinctiveness.

4.17 Within the High Street area there are a number of development opportunities.The redevelopment of theMoor Centre with an expanded retail offer combinedwith other complementary uses will have significant benefits for improvingconsumer choice and anchoring the southern end of the High Street.


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Policy 3

Development Opportunity Block BR1: The Moor Centre

A comprehensive development scheme would be welcomed on this site for A1comparison retail (up to 6,500m2 gross new maximum floorspace), A1convenience retail (3000m2net new floorspace), C3 residential and D2 assemblyand leisure uses.

The retail element of this scheme is likely to extend beyond the boundary of theLocal Shopping Area. This is acceptable providing that the scheme is well relatedto and ties in well with the Local Shopping Area.

Other acceptable uses are A2 financial and professional services, A3 restaurantsand cafés, A4 drinking establishments and D1 non-residential institutions.

The site of the Bell Street Glasshouse forms an Archaeological Priority Areawithin part of this block. Given the importance of glass manufacturing to thehistory of Brierley Hill the subsurface remains of an early glasshouse, as wellas possible remains of the produce or waste from production would be ofsignificant archaeological interest.

The Red Lion Inn and public drinking fountain are also of local historic interestand have been identified as "positive structures" in relation to the Brierley HillHigh Street Conservation Area and any development proposals will thereforeneed to take these and other special features into account.

4.18 Block BR2A is currently occupied by health care facilities which will relocateinto the Health and Social Care Centre (LIFT) in Lower Brierley once it iscompleted. This site will then become vacant and available for redevelopment.

Policy 4

Development Opportunity Block BR2A

The preferred use for this site is C3 residential or C2 residential institution.Provision of a replacement or alternative D1 non-residential institutions usewould also be acceptable.

4.19 Development Opportunity Block BR2B presents an opportunity at the northerngateway into the Local Shopping Area. Currently comprising a mix of usesin various standards of accommodation and land ownerships, acomprehensive redevelopment scheme in this block could significantly


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enhance the overall quality of the Local Shopping Area. Combined withpotential public realm enhancements to the adjacent space fronting the CivicHall, currently subject to a bid to AWM, the impression of the High Streetgained from people travelling in from the north would be greatly enhanced.

Policy 5

Development Opportunity Block BR2B

The preferred uses are B1 business and C3 residential.

The existing A1 retail occupying the site should be re-provided within anyredevelopment scheme to complement the Local Shopping Area on the groundfloor frontage to the High Street.

Other acceptable uses are A2 financial and professional services, A3 restaurantsand cafés, A4 drinking establishments and D1 non-residential Institutions.

4.20 Block BR9 occupies a prominent site, framed by important road links (VentureWay, Level Street and the Dudley Road) and located opposite locally listedbuildings including the police station and Civic Hall. The redevelopment ofthis site could significantly enhance the quality and character of this area,particularly combined with Blocks BR2B and BR20.

Policy 6

Development Opportunity Block BR9

The preferred uses are B1 business, C3 residential and D1 non-residentialInstitutions.

In order to retain adequate provision of public parking to service the High Streetand Lower Brierley, this block should not be developed until its existing parkingprovision is adequately replaced.

4.21 Block BR20 adjacent Asda at the northern end of the Local Shopping Areais currently under-utilised with some vacant units and degraded buildings.Redevelopment here could make a positive contribution to the environmentand perception of the High Street. Coupled with Development OpportunityBlock BR2B and BR9 there is the potential to significantly enhance thenorthern gateway to the High Street. This block could also provide a retail


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anchor for the northern end of the High Street to complement the Moor Centreredevelopment at the southern end of the High Street and encouragemovement of shoppers between these areas.

Policy 7


The preferred use is A1 convenience retail (2,000m2 new net floorspace). Thisfloorspace should be delivered as an extension to the existing adjacentconvenience store as part of a wider redevelopment/refurbishment scheme witha frontage onto the High Street.

The existing A1 comparison retail occupying the site may be re-provided withinany redevelopment scheme to complement the Local Shopping Area on theground floor frontage to the High Street.

Other acceptable uses are B1 business, C3 residential, A2 financial andprofessional services, A3 restaurants and cafés, A4 drinking establishments andD1 Non-residential Institutions.

4.22 Marsh Park forms part of the open space network and is a valuablecommunity facility catering for formal and informal recreation. Positionedbetween North Lane and Seagers Lane, the park has an elevated positionoverlooking the surrounding areas to the west.

4.23 The park's facilities and their importance to the local community requireprotection and enhancement in accordance with its existing and anticipatedfunctions.

Policy 8

Marsh Park

The Council will protect Marsh Park from inappropriate development that wouldjeopardise its existing and future role, function, and setting and is committed, inconsultation with the local community, to improve and upgrade the park to astandard appropriate to its identified function.

4.24 In total, some 200 dwellings with a range of dwelling types, sizes and tenurescould be provided in this Urban Quarter and 4,050m2 of businessdevelopment.


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Lower Brierley

4.25 Lower Brierley is an area of significant potential for change. It currentlycontains large areas of surface car parking, vacant land, the Old Bush TradingEstate, Council offices and a Buddhist Monastery. There are marked changesin topography to be overcome but this area is key to delivering essentialconnections between Brierley Hill, Merry Hill and the Waterfront.

Map 5 Lower Brierley UrbanQuarter

4.26 Change is already happening here.VentureWay (PT11) was constructed to relievecongestion from traffic on the High Street,improve air quality and open up developmentopportunities.A Health and Social CareCentre is being delivered on the former BrierSchool site. This comprises GP practices, aDiagnostic Centre, Audiology Department,Dental Surgery, Chiropody Clinic,Physiotherapy, Occupational Therapy,Speech Therapy, offices for District Nursesand Social Services, head office facilities forthe Dudley Primary Care Trust, a pharmacyand internet café. The centre is a keyphysical and social regeneration projectwhich will improve the well being of localresidents and also raise the profile of thetown centre in terms of attracting privatesector investment and new jobs to the area.

Policy 9


This site will deliver a D1 non-residential institutions use (Health and Social CareCentre).


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Picture 3 Artists Impression of theHealth and Social Care Centre

4.27 A public square to the rear of the market hall will complement the opportunityfor public transport interchange with access to bus services on the HighStreet.

Policy 10

Brierley Place

This public space will be required to:

Incorporate public transport interchange as requiredIncorporate soft landscaping and function as a town parkDraw people towards a new entrance into the covered market hallBe designed to accommodate market stalls and events on an occasionalbasis

Development coming forward around the public space should provide activeedges onto the space.

4.28 Central Avenue (PT7) will enable pedestrian flow into and out of this quarterand provide a focus for public activity and movement. PT12 will extend theexisting Pearson Street within the High Street Urban Quarter eastwardthrough Lower Brierley on an alignment broadly parallel with Level Street.PT10 links from PT7 in a south-easterly direction to connect into Canal WalkSouth.

4.29 The car park to the rear of Asda has been identified as the preferred locationfor a multi deck car park. This car park is necessary to provide sufficientparking for the High Street and Lower Brierley Urban Quarters andcompensate for the loss and redevelopment of under-utilised surface carparking elsewhere in these areas.


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Policy 11


A multi deck car park should be delivered to adequately service the High Streetand Lower Brierley Urban Quarters. This car park should be contained withinsingle aspect perimeter buildings of B1 business development and/or residentialdevelopment. D1 non-residential institution use would also be acceptablesupporting development.

4.30 A planning application has been progressed for a new purpose built furthereducation facility within the Town Centre. If a further education establishmentis developed, dual use facilities will be encouraged to enable community useoutside standard hours. A further education facility will diversify the towncentre function and attract younger people and adults into the area to studyand socialise, enhancing the viability of proposed and existing serviceprovision. The facility would also increase the skills and prospects of localpeople.

4.31 A significant allocation for non residential institutional uses has been madein the Lower Brierley and Canal Walk Central quarters (approximately 30,800m2). A further education facility would take up a significant proportion of thisallocation.

4.32 A joint approach has been taken to facilitate the sites for the first phasedevelopment of this facility at block BR14 in Canal Walk Central. Over thelonger term, it is envisaged that this further education facility or associatedfacilities such as leisure uses would extend into blocks BR10, BR13B andBR13C.

Policy 12

Development Opportunity Block BR13C

The preferred use for this site is education (use class D1).

In the event that proposals for a new further education facility are not deliveredthen an alternative D1 non residential institutional use, D2 assembly and leisure,B1 business development and/or C3 residential development will be encouraged.


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Policy 13


The preferred use is for education (use class D1) or leisure (use class D2).

In the event that proposals for a new further education facility are not deliveredthen an alternative D1 non residential institutional use, B1 business developmentand/or C3 residential development will be encouraged.

4.33 The remaining development blocks are appropriate for use as a mixture ofcommunity (use class D1), business (use class B1) and residentialdevelopment. These blocks are located on currently occupied land in a varietyof ownerships but with significant potential to make a greater contribution tothe successful development of the Strategic Town Centre.

Policy 14

Development Opportunity Blocks BR11 and BR15A

The preferred uses are D1 non residential institutions and B1 businessdevelopment complemented by residential development on the upper floors only.

Policy 15

Development Opportunity Blocks BR15C, BR15E and BR15F

The preferred use is C3 residential development. B1 business development andD1 non-residential institutions would also be acceptable.

Policy 16

Development Opportunity Blocks BR16A, BR16B and BR16C

These blocks are most suitable for B1 business development and C3 residentialdevelopment.


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4.34 Some 475 new homes could be provided within this quarter and 7,800m2ofbusiness development. Given the scale of residential development it will beespecially important that this Urban Quarter delivers a diverse mix of dwellingtypes, sizes and tenures. It would also be desirable to secure some ancillaryretail development to support growth.

Policy 17

Ancillary Uses in Lower Brierley

Across the quarter:

Ancillary uses in use class D1 will be permittedAncillary uses in use class A1 will be permitted to a total maximum newfloorspace of 600m2

Ancillary uses in use classes A2, A3 or A4 will be permitted, to a totalmaximum floorspace of 3,400m2

Canal Walk Central

4.35

Map 6 Canal Walk Central UrbanQuarter

Consisting of undeveloped land oneither side of the canal, this area at theheart of the Town Centre hassignificant potential for new high qualitydevelopment.

4.36 The regeneration partners havealready invested considerableresources into the assembly andpreparation of this area. The canal hasbeen realigned and a newcycle/pedestrian connection has beencreated between the towpath andEmbankment Road to connect MerryHill and the Waterfront. The canalforms part of the public realm network,Strategic Wildlife Corridor network andis an Archaeological Priority Areawhich should be respected in anydevelopment proposals.

4.37 It is particularly important thatmaximum linkages are made through this Quarter to connect the core area.Land to the east of the canal is planned to accommodate the proposed Metroand associated stop. Five primary thoroughfares connect through CanalWalk Central to neighbouring quarters. The canal bridge section of PT7


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connects between Lower Brierley and Merry Hill and should be integratedinto Merry Hill Place and feature a landmark bridge across the canal. Thesection of PT12 within this Quarter will provide a second new pedestrian linkacross the Canal via a footbridge in close proximity to the proposed MetroStop. PT8 and PT9 provide pedestrian routes which adjoin the Canal on bothsides. PT8 incorporates the existing towpath on the eastern bank and theproposed Metro alignment and stop. PT10 will link from the Lower BrierleyQuarter into Canal Walk Central incorporating a pedestrian canal crossing.

4.38 The creation of new public spaces and focal points for public activity willreinforce the status of this area at the heart of the Town Centre. A publicspace will mark the route between the High Street and Merry Hill at thejunction with the canal and the route north to the Waterfront.

Policy 18

Merry Hill Place


Function primarily as a point of orientationIncorporate a new bridge across the canal which should be designed as adistinctive landmark featureAccommodate means for pedestrians to negotiate the change in levelsbetween the canal side and Merry Hill

4.39 Depending on which public transport option is delivered (see Chapter 5 'OtherRequirements for Achieving the Vision'), another public space may beappropriate on Level Street at the intersection with the canal to mark thetransition between the Waterfront south towards Merry Hill and the HighStreet. With the completion of the extension to Merry Hill out towards thisarea, Level Street Square could function as a point to access bus servicesfor those people entering and exiting Merry Hill from the north. Delivering apublic square in this location will depend on the bus access and prioritymeasures implemented at this junction and detailed design feasibility giventhe challenging level differences.

4.40 An alternative option may be for bus services to stop to the north-east oreast of Merry Hill on PT20 closer to the Debenhams entrance to the centre.If this were the case, it is possible that Level Street Square may no longerbe required. This policy will therefore be subject to ongoing monitoring andreview having regard to the implementation of the public transport strategy.


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Policy 19

Level Street Square

If required, this public space should:

Function as a principal and central location to access bus servicesAccommodate means for pedestrians to negotiate the change in levelsbetween the Waterfront and Merry HillProvide a setting for a main access into Merry Hill

4.41 Block BR14 forms part of the ambition to establish a further education facilityin Brierley Hill. This site has been earmarked to provide expansion spacefor a later phase of development of that facility subject to need and funding.

Policy 20



In the event that proposals for a new further education facility are not deliveredthen an alternative D1 non residential institutional use, D2 assembly and leisure,B1 business development and/or residential development will be encouraged.

4.42 Blocks BR15D, BR15G and BR16D, known as 'Daniels Wharf', already haveplanning permission for high density, mixed-use development and makeprovision for a new bridge link across the Canal.

Picture 4 Artist's vision ofDaniel's Wharf


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Policy 21

Development Opportunity Blocks BR15D, BR15G and BR16D

Existing planning permissions on 'DanielsWharf' have established the desirabilityof these blocks being used for B1 business development and high densityresidential development. The quality of development in these blocks will beparticularly important to make best advantage of the canal-side setting.

Active frontages at ground floor level will be encouraged, particularly incorporatingA3 (restaurants and cafés) and A4 (drinking establishments) uses. A5 uses (hotfood takeaways) will not be acceptable.

4.43 Blocks C2, C3, C4 and C5 are located primarily on existing surface level carparking adjoining Merry Hill. The intensification of this area will need toaddress significant level changes and enable pedestrian movement from theelevated position of the canal and Level Street into Merry Hill. The designof the buildings will be crucial to improving the connectivity of Brierley Hill.

Policy 22

Development Opportunity Blocks C2, C3, C4 and C5

There is an opportunity in these blocks to extend Merry Hill towards the core ofthe Town Centre. These blocks should accommodate a maximum of 56,500m2

gross new comparison retailing with capacity for 33,000m2 gross to be providedwithin the Phase 1 allocation (Stage 3 of the Implementation Framework) inblocks C4 and C5.

Leisure development will be a key use. Residential development will also besuitable in these blocks and existing surface level car parking should be replacedby multi deck integrated car parking. It will be particularly important for the builtform in blocks C2 and C3 to create a quality facade to Merry Hill Place.

4.44 These development blocks could provide some 1,350 new homes with arange of dwelling types, sizes and tenure and 6,500m2of offices. Maintenanceand enhancement of the Strategic Wildlife Corridor will be required in allblocks. To support this development and provide a mix of uses that will addinterest and activity to the canal side some ancillary uses will be encouragedacross the Urban Quarter.


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Policy 23

Ancillary Uses in Canal Walk Central

Ancillary uses in class A2, A3 and A4 will be permitted to a maximum of 3,000m2

gross across the quarter. These uses should present an active frontage ontothe canal wherever possible.

Merry Hill

4.45 This quarter is dominated by the Merry Hill Shopping Centre and large areasof surface car parking. A challenge for new development in this area is toopen up Merry Hill and create better connections with the wider Brierley Hillarea. Some improvements have already taken place with the creation ofpedestrian routes linking Merry Hill to Pedmore Road and the Canal towpath.

4.46

Map 7 Merry Hill Urban Quarter

A series of primary thoroughfares willconnect the Merry Hill Quarter withneighbouring quarters, to overcome thesegregation of Merry Hill and integratethe existing and extended malls of theshopping centre into the network ofroutes serving Brierley Hill. PT7,Central Avenue, will connect the HighStreet into Merry Hill in the vicinity ofthe existing Tourist Information Centre.PT12 will also connect from the HighStreet through the northern end ofLower Brierley to the metro stop andterminate at an entrance into Merry Hillon the north-western side of the centre.PT13 connects from the canal towpathand Level Street Square into Merry Hill.PT14 will connect from Round OakPlace across Level Street to the northinto Merry Hill. On the eastern side ofthe centre, PT16 will connect from the Pedmore Road quarter and theproposed bus priority route option PT20 into Merry Hill. PT19 connectsBoulevard South and PT17 into Merry Hill.

4.47 Better use of the land in this area could be achieved through theredevelopment of existing surface level car parking into multi-deck form. Tothe south of Merry Hill is a multi-deck car park which is wrapped with


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single-aspect residential apartments. The success of this scheme, whichwas proclaimed Car Park of the Year 2004, shows what can be achievedthrough the remainder of this area.

Policy 24

Development Opportunity Blocks R4, R5 and R6

Blocks R4, R5 and R6 will accommodate the first Phase expansion of Merry Hillwith capacity for up to 26,700m2gross of new comparison retail floorspace.

Policy 25

Development Opportunity Block R3

Up to 2,900m2 gross of new comparison retail may be provided in Phase 2 subjectto the Regional Spatial Strategy and Joint Core Strategy for the Black Country.

Policy 26

Development Opportunity Block R10

Over the longer term, further capacity exists within this block to reconfigure theexisting retail units to provide approximately 5,000m2 of new comparisonfloorspace within Phase 2.

There is also capacity for 40,000m2 convenience floorspace through theexpansion and reconfiguration of the existing food store. This does not constitutea formal allocation at this time but indicates where additional A1 developmentcould be accommodated should a need be identified through the Regional SpatialStrategy or Joint Core Strategy for the Black Country.

Policy 27

Ancillary Uses in Merry Hill

Across the quarter ancillary uses in use classes A2, A3 or A4 will be permitted,to a total maximum floorspace of 3,250m2 gross.


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Picture 5 Merry Hill

Pedmore Road

4.48

Map 8 PedmoreRoad Urban

Quarter

The Pedmore Road is an important strategic routeaccommodating north/south vehicular movement throughthe Borough. In reflecting this, the roadinfrastructure hereshould also accommodate the aspirations for the busaccess option on Central Way (PT20) via PT17. PT16 willconnect Merry Hill to the Pedmore Road. Improvementsto facilities for pedestrian crossing will be sought alongsidebus prioritisation at the junction of PT17 with the PedmoreRoad.

4.49 The Pedmore Road is also a Strategic Wildlife Corridorwhich will require significant enhancement and creationin the development blocks and through maximisingopportunities outside those development blocks.

4.50 The redevelopment of land fronting Pedmore Road at theLevel Street junction for high density residentialdevelopment has demonstrated that a successful schemecan be achieved on these sites. Further new homes inBlock P1, which is vacant and available forredevelopment, would benefit the townscape and makebest use of this site.

Policy 28

Development Opportunity Block P1

The preferred use for this block is C3 residential although B1 business and D1non-residential institution uses would also be acceptable.


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Development will be required to maintain and enhance the Strategic WildlifeCorridor and adequately address the constraints posed by the electricity pylonand level changes between the Pedmore Road and PT20.

4.51 Block P4 occupies a prominent position at a major junction into the TownCentre close to the Waterfront and Merry Hill. Currently under-utilised, theredevelopment of this site together with Development Opportunity Block P1will present a high quality image of the Town Centre to visitors arriving viathe Pedmore Road and could provide some 230 new homes in a range ofdwelling types, sizes and tenures.

Policy 29

Development Opportunity Block P4

This block should accommodate a hotel (use class C1) and C3 residential uses.B1 business uses would also be acceptable.

The Strategic Wildlife Corridor will need to be created in this area.

Canal Walk South

Map 9 Canal Walk South UrbanQuarter

4.52 This area is currently in industrial usebut has significant redevelopmentpotential. There is a steep incline to beovercome between the canal level andthe more elevated Lower Brierley area.The area contains a Strategic WildlifeCorridor.

4.53 Blocks BR13D and BR13E are sitedon a current manufacturing use whichis willing to relocate to facilitatedevelopment provided that a suitablealternative site is found for the existingbusiness. Block BR13A is occupied bytwo privately owned warehouse units.Redevelopment on these sites wouldimprove the character of the area andcapitalise on opportunities afforded bysurrounding developments and the canal.


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Policy 30

Development Opportunity Blocks BR13A, BR13D, BR13E

The preferred uses are B1 business and C3 residential. D1 non-residentialinstitutions would also be acceptable.

New development should seek to establish a canal side route, creating a safeand overlooked pedestrian environment through the Quarter to Nine Locks andbe sensitive to the area's heritage and location at the head of the Delph NineLocks Conservation Area. These blocks would be particularly appropriate for ahigher concentration of homes for managerial, entrepreneurial and professionalhouseholds. Themaintenance and enhancement of the StrategicWildlife Corridorwill be required in Blocks RBR13D and BR13E.

4.54 Block BR13B forms part of the ambition to establish a further educationfacility in Brierley Hill. This site has been earmarked to provide expansionspace for a later phase of development of that facility subject to need andfunding.

Policy 31



In the event that proposals for a new further education facility are not deliveredthen an alternative D1 non residential institutional use, D2 assembly and leisure,B1 business development and/or residential development will be encouraged.

4.55 To the south-east of the Canal, Block CW1 is currently occupied by anoperational manufacturing use which could be made available forredevelopment. The site offers a significant opportunity for improving thesetting of the canal and the Wildlife Corridor network.

Policy 32

Development Opportunity Block CW1

Mixed use development should deliver C3 residential and B1 business usesproviding access and frontage onto the canal. Other acceptable uses are D1non-residential institutions and D2 assembly and leisure.


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4.56 Development Opportunity Blocks CW1, BR13A, BR13D and BR13E are alllocated on the site of the former Nine Locks Pit and Iron Works which isdesignated as an Archaeological Priority Area.

4.57 A new residential population in this Quarter would enliven the town centreand reinforce the role of the High Street. Some 360 homes with a range ofdwelling types, sizes and tenures could be provided in this Quarter and24,800m2 of B1 business uses.

4.58 Supporting ancillary uses which take advantage of the strategic location onthe canal with links into the High Street, Lower Brierley and Nine Locks willalso be encouraged.

Policy 33

Ancillary Uses in Canal Walk South

Across the quarter ancillary uses in class A2, A3 or A4 will be permitted, to atotal maximum floorspace of 1000m2 gross.

Boulevard South

4.59 This established area is comprised of retail warehousing in a typicalout-of-town single storey format, a number of freestanding restaurants,parking and Merry Hill Bus Station. A Strategic Wildlife Corridor runs alongthe east, south and west boundaries. This should be maintained andenhanced.

4.60 The area is not expected to change significantly over the plan period. Theexisting retail warehousing is acceptable as a continuing use in its edge ofcentre location within the Town Centre boundary. Noting that these units arein a low density format and surrounded by surface level car parking it ispossible, should demand arise, for this area to come under pressure forredevelopment for more intensive uses. In such circumstances anydevelopment proposals will be considered in the context of the strategy andobjectives of this Area Action Plan. Intensification to accommodate additionalhomes and offices would be appropriate alongside the existing quantum ofretail warehousing.

4.61 At least in the short term the bus station will continue to be a primary areafor bus interchange. It will be supported by the creation of bus prioritymeasures on PT17 comprising a dedicated bus route from the PedmoreRoad through the Bus Station to join The Boulevard.


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4.62 The bus station's facilities and public transport stops around the town centrewill have to be developed in time to accommodate increases in bus trips anddemand. Partnerships with Centro and major operators will be encouragedto deliver the necessary capacity. Enhancement will also be sought to theexisting connections at PT18, PT31 and PT32 as part of any developmentproposals.

Map 10 Boulevard South Urban Quarter

4.63 The one development opportunity block in this Urban Quarter at BS1 is onthe site of the existing Dudley MBC/Future Skills BEST Training Centre. Thisprovides an opportunity for improving the townscape at the south-easterngateway into the Town Centre. It will be necessary for any redevelopmentproposals to consider the suitable relocation of the Training Centre.

Policy 34

Development Opportunity Block BS1

This opportunity is identified for a new hotel to serve the Town Centre (Use ClassC1).

Should the preferred use not come forward an alternative scheme comprisingof C3 residential, B1 business or D1 non-residential institutions would beacceptable.


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Archill

4.64

Map 11 Archill Urban Quarter

This area largely consists of surfacelevel car parking to serve theadjacent Waterfront office complex.Sitting on a prominent plateau, thereare significant gradients to beovercome in integrating this area withLevel Street and beyond to MerryHill.

4.65 The Metro route and a stop areproposed to the east of the existingWaterfront development. To facilitategood public transport access, it isalso proposed to re-route busservices through here along PT24and have interchange facilitiestogether with a new public square.PT24 will run to the east and parallelwith Pedmore House, connectingwith PT5Waterfront Way in the northand Level Street Square in the south.It will define the edge of Round Oak Place and adjoin the Metro route andstop.

Policy 35

Round Oak Place


Function as a principal location to access bus services and interchangefrom PT24Form part of a continuous central spine of open space through theWaterfrontand Archill quarters framing the long view to the north east and reinforcingthe existing geometric urban formIncorporate a linear south-west/north-east alignment with nodes at eitherend associated with the Metro stop and gateway to the existing Waterfrontand include a square where PTs 14, 21 and 22 converge

4.66 PT21 is integral to Round Oak Place connecting from PT24 and the MetroStop to a place where routes converge in the core of this Urban Quarter.PT22 will connect from PT5 Waterfront Way south to Round Oak Place.


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4.67 PT5, the extension of Waterfront Way to a new junction with Pedmore Road,provides an additional east-west link to that provided by Level Streetencouraging through traffic to use routes on the periphery of Brierley HillTown Centre rather than travelling through its heart. This will facilitate futureworks to Level Street to achieve a bus priority route and opportunities forbus stops if needed along Level Street and within Level Street Square.

Policy 36

Development Opportunity Blocks W1, W2, W3 and W4

B1 business development is required, supported by multi deck integrated carparking. This development should consolidate the role of the Waterfront as theprincipal location for high quality business development in the Borough.

Development blocks W1 and W4 should incorporate PT14 which will connectfrom Round Oak Place to the southern edge of the upper plateau to Level Streetthrough a multi-storey building constructed on the lower plateau. Thisdevelopment should include means to accommodate the level changes (e.g.steps, ramps, lifts and/or escalators).

Policy 37

Development Opportunity Block W5

This site is suitable for B1 business development and up to 2 hectares ofresidential development.

4.68 This Urban Quarter could provide a diverse range of some 200 new homesand 50,000m2 of B1 business uses. To support this growth in business andhomes some ancillary uses will be encouraged to create a more sustainableand vibrant place.

Policy 38

Ancillary Uses in Archill

Acceptable ancillary uses are:

D1 (non-residential institutions);


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A2 (financial and professional services), A3 (restaurants and cafe's) andA4 (drinking establishments) to a total maximum floorspace of 3,300m2

gross; andA1 (retail) to a total maximum floorspace of 400m2 gross.

Waterfront West Business Park

Picture 6 Waterfront West Urban Quarter

4.69 The business park wasoriginally conceived for lightindustrial and storage uses butover time has increasinglybeen used for more intensiveactivities such as call centresand a higher education facility.It is comprised of low risebuildings of relatively modestconstruction and shortbuild-life. Over the long term,this area is appropriate forredevelopment for moreintensive, higher specificationoffice buildings. An additional70,000m2 of B1 business usescould be accommodated in thisarea through intensification.

4.70 Improvements to accessibilitywould be sought through anyredevelopment in this area. Anextension to the existing PT25to provide a new pedestrian link south to Level Street and the High Streetand Lower Brierley quarters is desirable (PT26). PT27 would improve accessto and from neighbouring residential areas into the Waterfront and widerTown Centre.

Policy 39

Development Opportunity Blocks WW1, WW2 and WW3

Long term intensification of this area should seek to protect the existing numbersof jobs and provide new ones. As such, B1 business development is the preferreduse although a more mixed use approach with housing and D1 Non-residentialinstitutions may also be acceptable.


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A limited amount of A1, A2, A3, A4 and A5 ancillary uses to a total maximumfloorspace of 250m2will also be acceptable.

Waterfront

4.71 This is an established and successful area of office development with barsand restaurants fronting the canal. It has a good quality public domain andpedestrian links along the canal towpath from the canal basin to Merry Hill.The canal is a Strategic Wildlife Corridor which should be maintained andenhanced. No significant change is expected in this area over the lifetime ofthis Area Action Plan.

Picture 7 The Waterfront

Canal Walk North

4.72 This is an area of established industrial and storage uses, including theRoundOak rail terminal. An Archaeological Priority Area has been designatedin recognition of the former Round Oak Iron Works.

4.73 A new link from the Pedmore Road to join Waterfront Way (PT5) has beenconstructed as part of the Brierley Hill Sustainable Access Network to improveaccessibility and east-west connection in this area.


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4.74 The canal runs through this Urban Quarter but is under-utilised as a resource.The canal forms part of the Strategic Wildlife Corridor network, linking to theStrategic Wildlife Corridor along Pedmore Road, and appropriateenvironmental improvements will be sought to enhance it.

4.75 The railway line creates a distinct boundary and barrier to the north. CanalStreet is the only point where pedestrian access is available under the lines.This access is currently unsuitable for vehicles.

Map 12 Canal Walk North Urban Quarter

4.76 A provisional Metro stop is proposed to the north of this quarter in Harts Hillto accompany and service wider development and regeneration in this area.This stop is considered optional, being dependant on the redevelopment ofthe surrounding area. Should a metro stop or other public transportinterchange be delivered adjoining the heavy rail line at Round Oak then itshould be accompanied by a new public square.

Policy 40

Station Square

The nature of this space will be determined by the character and extent ofdevelopment in the vicinity and may well evolve over time. In the first instanceit is likely to form a small reception space related to the possible Metro stop. Inthe longer term it may take on increased importance as a full public transportinterchange and a gateway to wider new development, including a regeneratedHarts Hill.


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4.77 The long term aspiration, dependant on the provision of Metro in this location,is for a new connection (PT23) to be provided from Station Square to PT5Waterfront Way incorporating a new vehicular/cycle/pedestrian bridge overthe canal. The route could permit buses and taxis to divert off PT5 to servea public transport interchange. PT8 will extend along the canal and continuethe route from Delph Locks through the Town Centre.

4.78 There are opportunities for development surrounding the anticipated Metrostop to take advantage of the improved accessibility and canal side locationand to be a catalyst for wider long-term regeneration in this area. Theseopportunities are on industrial land within a diverse mix of ownerships.

Policy 41


Dependant on the delivery of a Metro corridor and stop in this location, this siteshould provide park and ride facilities. Should it be demonstrated that the siteis not required for such a facility then B1 business development and/or residentialuse would be appropriate. Maintenance and enhancement of the StrategicWildlifeCorridor will be required.

Policy 42

Development Opportunity Blocks W8 and W10

These sites are suitable for B1 business development and C3 residentialdevelopment. Ancillary uses in classes A1, A2, A3 or A4 up to a maximum of250m2 gross will be appropriate in support of any public transport interchange,Metro stop or public square.

Maintenance and enhancement of the Strategic Wildlife Corridor will be requiredincluding the creation of the Pedmore Road section.

Policy 43


This site is suitable for B1 business development and C3 residential developmentto complement surrounding land use changes and enhance the canal sideenvironment.


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4.79 These development blocks could provide some 100 new homes with a rangeof dwelling types, sizes and tenures and 22,900m2of B1 business uses.

Harts Hill

4.80 Harts Hill is an existing industrial area with poor quality buildings andinfrastructure, dilapidated and derelict buildings, inadequate and inappropriateboundary treatments and poor security. It is characterised by a historic patternof narrow streets serving an array of industrial premises from small workshopsand yards to large factories. There are also small pockets of residentialdevelopment. The area has previously been identified as being in need ofregeneration through the Dudley Borough Unitary Development Plan (2005).

4.81 The need to plan for a larger quantity of development than previouslyenvisaged for Brierley Hill, particularly office floorspace, justifies the extensionof the Town Centre into this area with significant potential and regenerationneed. The provision of a Metro/Rapid Transit connection could provide acatalyst for regeneration.

4.82 There are some thriving businesses in this area and it is anticipated thatmany of these existing business activities will persist in Harts Hill in the shortto medium term. New development will need to be sensitive to therequirements of neighbouring land uses.

Map 13 Harts Hill Urban Quarter


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4.83 Harts Hill is in a key location to help link the Fens Pool Local Nature Reserve(LNR) complex and the Saltwells LNR complex. Therefore a strong andsuitable Green Infrastructure approach to development will be looked for inthis area. As part of this the Strategic Wildlife Corridors within the area shouldbe created, maintained and enhanced. The Green Infrastructure of the widerarea, and the landscaping of the Strategic Wildlife Corridors, should bedesigned to help benefit the internationally important great crested newtpopulation within Fens Pool. This should provide habitat for key species andinvolve great crested newt friendly landscaping including SustainableDrainage Systems.

Policy 44

Development Opportunity Blocks H1, H2, H3, H4 and H7

These blocks should provide a mix of B1 business and C3 residential uses.

A strong Green Infrastructure approach to design is required to link Fens Pooland Saltwells Local Nature Reserves for key species. The Strategic WildlifeCorridors should be created, maintained and enhanced.

Policy 45

Development Opportunity Block H11

The preferred use for this block is C3 residential. B1 business is also anacceptable use.

Appropriate safeguards will be required to protect residential amenity within thisblock and the beneficial use of neighbouring land.

4.84 Harts Hill could deliver some 300 homes with a range of dwelling types, sizesand tenures and 34,100m2of offices. Some ancillary uses would be acceptableto support the growth in the business and resident population.

Policy 46

Ancillary Uses in Harts Hill

Across the quarter:


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Ancillary uses in use class D1 will be permitted; andAncillary uses in use classes A2, A3, A4 or A5 will be permitted, to a totalmaximum floorspace of 500m2 gross.

4.85 A series of primary thoroughfares will improve accessibility through thisquarter from neighbouring areas south into the Waterfront and wider TownCentre. PT28 and PT30 will provide connections to neighbouring residentialareas to the east and north. PT29 will form a primary pedestrian thoroughfareleading to the residential area to the east and Fens Pools. These primarythoroughfares will link underneath the railway link to connect with Canal WalkNorth and Metro.

4.86 The Pensnett Canal has been partly in-filled, suffers from pollution and nowforms a corridor of inaccessible and redundant land. The Dudley Canal stillforms part of the wider national canal network and is managed by BritishWaterways. The steep banks running up from the canals cutting areovergrown and, in combination with the narrowness of the towpath, createan uncomfortable space. The railway line and canals are importantopportunities as wildlife corridors although they require investment andmaintenance.

4.87 The area contains a small number of significant historic buildings.Redevelopment that retained these buildings and ensured their long termpreservation would represent an important opportunity and would improvethe character of the area.

4.88 As this area falls within the South Black Country and West BirminghamRegeneration Zone designated by AdvantageWest Midlands, the opportunityfor potential partnership funding and/or Growth Point funding to assist in thedevelopment of the area will be sought by the Council. Furthermore, giventhat the area is within a number of different ownerships the Council will beprepared to use its land assembly powers to ensure the comprehensivedevelopment or redevelopment of this area where this would support thevision for the Town Centre.

Other Development Opportunities

4.89 The established areas are where no change is expected to happen over thelifetime of the plan. However, market conditions and business operationscan change over time and it is recognised that development opportunitiesthat cannot currently be predicted may arise in these areas. It is also possiblethat in the future an unexpected land user might seek an opportunity withinthe Town Centre in either the established areas or development blocks, forexample, a major leisure provider.


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4.90 It is important that this plan is flexible enough to respond positively toproposals which would contribute to the regeneration of Brierley Hill and theachievement of the vision and objectives in this Area Action Plan. However,this needs to be balanced against any potential compromise to the TownCentre's ability to accommodate the necessary development to meet identifiedtargets.

Policy 47

Established Areas

Within the established development blocks the existing mix of land uses isconsidered acceptable and is expected to remain. Where new development ora change of use is proposed within these areas, favourable consideration willbe given provided that:

The proposal does not conflict with other policies in the Plan;There will be no loss of amenity for surrounding land users; andThe proposal will not inhibit or prejudice the operations of any nearbyoccupier.

Policy 48

Other Development Opportunities

From time to time additional or unpredictable opportunities will arise which, ifapproached with energy and imagination might result in significant gains to thisstrategy's objectives. Such development opportunities will be determined on thebasis of their contribution towards meeting the vision and objectives for the TownCentre and their effect on the spatial strategy and targets of the Area ActionPlan.


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Town Centre Uses

Protecting and Retaining Retail Within the Town Centre

5.1 Retail is a primary function of the town centre and the retail offer must beprotected within or very close to the Primary Shopping Area (at Merry Hill)and Local Shopping Area (at the High Street).

5.2 Primary Shopping Areas represent the core retail activity in a centre. Theyare identifiable by larger pedestrian flows and the presence of nationalretailers. These include comparison retailers such as fashion shops andservices such as banks and building societies. The Primary Shopping Areadesignation serves to consolidate an adequate provision of retail facilities inthe centre, maintaining its vitality and viability with high levels of A1 shops.Changes of use which could result in concentrations of non-retail uses orwhich would have an adverse impact on the vitality and viability of the PrimaryShopping Area are contrary to this objective. Restaurants and cafés may beappropriate because of their contribution to the vitality of the primary retailarea providing they are ancillary to the function of the primary retail area.

Policy 49

The Primary Shopping Area

Within the Primary Shopping Area (as shown on the Proposals Map) the Councilwill resist proposals where granting permission for a non A1 retail use wouldlead to the area being occupied by less than 70% of A1 retail uses.

Due to the nature of the Merry Hill complex, there will be circumstances whereexclusions to this policy are appropriate. These are:

the provision of a food courtleisure attractions in blocks C2 and C3provision of multi-deck car parking wrapped with residential uses

Edge and Out of Centre Development

5.3 Where proposals emerge for retail (A1) development on an edge of centreor out of centre site in Brierley Hill, it is essential that they are considered inrelation to national planning policy, their potential impact on the vitality andviability of the Primary Shopping Area and Local Shopping Area and theirimpact on the spatial strategy and objectives of this Area Action Plan. Thispolicy will apply to any A1 retail development proposal over 200m2 gross.


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Policy 50

Edge of Centre and Out of Centre Development

For retail development in Brierley Hill, 'edge of centre' is taken to mean any sitewhich is well connected to and within easy walking distance (see glossary) ofthe Primary Shopping Area at Merry Hill and Local Shopping Area on the HighStreet. For all other town centre uses, 'edge of centre' is within 300m of theTown Centre boundary.

For retail development, 'out of centre' is taken to mean any site which is outside,and not well connected to or within easy walking distance of, the PrimaryShopping Area at Merry Hill and Local Shopping Area on the High Street. Forall other town centre uses, 'out of centre' sites are those not within or on theedge of the Town Centre boundary.

Provision for the development of retail (A1) use will be permitted in the definedPrimary Shopping Area and Local Shopping Area where this does not conflictwith other policies within this Area Action Plan. Proposals for retail (A1)development in edge of centre or out of centre locations will only be consideredwhere the applicant has demonstrated that:

The requirements of national planning policy on retailing, and policy in theJoint Core Strategy for the Black Country controlling edge of centre and outof centre development, have been satisfied;There is no reasonable possibility of a development, for which there is aproven need, being accommodated within the Primary Shopping Area orLocal Shopping Area; andThe proposal would not prejudice the spatial strategy or the comprehensiveredevelopment of any of the identified Development Opportunity Blockswithin this Area Action Plan.

Convenience Retail

5.4 Convenience retailing is the provision of everyday essential items such asfoodstuffs, drinks, newspapers/magazines and confectionery.

5.5 The priority locations for delivering new convenience provision are on theHigh Street at the Moor Centre in Development Opportunity Block BR1(3000m2 net new floorspace) and in Block BR20 at the northern end of theHigh Street (2000m2 net new floorspace). These figures are indicative andconvey the Councils aspirations to deliver regeneration of the High Streetwithin a balanced town centre that complements the ongoing regenerationof other centres in the Borough. Significant increases on these allocationswill need to be justified in terms of the impact on neighbouring centres.


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5.6 Over the long term should demand arise for additional convenience retailingabove the 5000m2 net allocated to the High Street, there is further capacityat Merry Hill in blocks C4, C5, R5 and R6 and through the reconfigurationand expansion of existing superstores, for example in block R10, providedthat there would not be an unacceptable impact on surrounding town, districtand local centres.

Other Retail Uses

5.7 It is recognised that hot food takeaway shops can provide an importantcomplementary service particularly in town centres. However, compared toother retail uses they are more likely to have a detrimental impact on amenityand on the retail character and function of shopping centres. Such harmfulimpacts include increased incidence of litter, smells, crime and anti-socialbehaviour, noise and general disturbance, parking and traffic problems.

5.8 Feedback from public consultation undertaken throughout the preparationof this Area Action Plan indicated that there is a particular concern about thegrowing number of hot food take-aways in the Town Centre and specificallyon the High Street. Hot food take-aways can make an important contributionto the vitality and viability of an area but unless their hours and days of useare controlled and concentrations of them avoided, they can causedisturbance to local residents, especially those living above or adjacent topremises. As take-aways are mainly open in the evening, they can give theappearance of 'dead frontages' during daytime hours when blank shuttersare pulled down. An abundance of hot food take-aways are also contrary tothe encouragement of more healthy eating habits amongst the population.

Policy 51

Hot Food Take-aways

Hot food take-aways will only be allowed within the boundary of the town centreprovided that:

They do not lead to bunching of more than two A5 uses;They do not have an unacceptable impact on road safety, the environment,amenity, and the character of the surrounding area.

Offices

5.9 The West Midlands Regional Spatial Strategy requires Brierley Hill toaccommodate 186,000m2 of office floorspace by 2021, increasing to220,000m2 by 2026. These figures were based on an ambitious regenerationstrategy and are openly aspirational.


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Picture 8 The Waterfront

5.10 Sufficient capacity has been provided within the site allocations toaccommodate the Regional Spatial Strategy office requirements and attractdevelopment to the Strategic Town Centre in line with the 'centres first'principle in national policy.

5.11 However, given fluctuations in the market it is recognised that there may notbe sufficient demand to deliver office uses on all the sites where this isidentified as a preferred use. Whilst priority will be given to securing officedevelopment in the Town Centre it is not desirable to blight land waiting fordemand to increase and a flexible approach will be taken where informationand ongoing monitoring indicates that this would be appropriate.

Policy 52

Offices

Offices will be encouraged on allocated sites that identify B1 businessdevelopment as a preferred use.

Where applications come forward on such sites without an element of B1 usethey will be considered acceptable only where:

A B1 use would cause road safety or highway problems; or


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A B1 use would make the development of the site financially unviable; orIt can be demonstrated that there is no market demand for such a use; orThe alternative proposed use would generate jobs and benefit the economicgrowth of the Town Centre.

Furthermore, to ensure that this policy does not inappropriately erode officecapacity that may be needed in future years, applications that meet the criteriaabove will only be allowed provided that a reserve office capacity is maintainedof 70,000m2 to 2026.

Development of the office reserve for alternative uses will only be consideredwhen ongoing monitoring or the review of the Regional Spatial Strategy or JointCore Strategy for the Black Country demonstrate that there is no longer arequirement to maintain that reserve.

To protect the existing provision, the loss of existing major office floorspace byredevelopment or change of use will only be granted where alternativedevelopment is proposed which would bring clear benefits to the town in termsof facilities provided and jobs created.

5.12 The reserve capacity of 70,000m2 to 2026 is equivalent to the capacity thatcould be generated from the intensification of the Waterfront West BusinessPark. This will provide sufficient flexibility to accommodate a major officeuser within the Town Centre should a need arise.

Housing

5.13 Some 3,200 dwellings could be accommodated in the Town Centre atdensities over 60 dwellings per hectare. This number may vary dependingon precise density, dwelling mix and size. Whilst there is significant potentialfor high rise urban living, particularly within the core of the centre, there isalso a need to achieve a mix of dwelling types, sizes and tenures. Inparticular there is a need to create housing to meet the requirements ofmanagerial, entrepreneurial and professional households (A/B households)and larger family housing to create diverse and mixed communities. It isanticipated that town houses would be the predominant built form cateringfor this need.

5.14 If necessary, the densities within the Town Centre could be increased furtherto accommodate additional dwellings. However, this is only achievable inhigh-rise development form and would therefore reduce the diversity of newhomes that could be provided.


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5.15

Picture 9 Homes at MerryHill

TheHousing Needs and Demand Study (2005)for Dudley Borough highlights thepredominance of lower priced housing withinthe Brierley Hill area. To provide a balancedmix of homes there is a need to develop A/Bhousing. There is also still a need for housingtypes to meet an identified local need, forexample, for single person households, theelderly and those unable to compete on theopen market. Affordable housing will also berequired within the Town Centre in accordancewith policy set out in Dudley MBC's LocalDevelopment Framework.

5.16 Much of the capacity available for housing willbe suitable for development early in the planperiod but this will be balanced against housingmarket conditions and the economic climateat the beginning of the plan period and the time it will take to bring forwardsome of the housing sites. The housing trajectory is set out in Appendix 4.

Policy 53

Living in Brierley Hill Town Centre

Developments of 15 dwellings or more should provide a range of dwelling typesand sizes that will meet the accommodation needs of both existing and futureresidents, in line with information available from the Strategic Housing MarketAssessment and Housing Needs Survey, including homes for managerial,entrepreneurial and professional households where appropriate.

Affordable housing should be provided in accordance with the Joint Core Strategyfor the Black Country and Supplementary Planning Document on AffordableHousing. Where appropriate, flexible live/work space will also be encouraged.

An increasing residential population in the centre raises the issue of conflict withalternative uses, particularly in the evening. Measures to maximise the mitigationof potential noise and disturbance, and of air quality, should be built into thedesign of both the potential source, and of those developments likely to beaffected.


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http://www.dudley.gov.uk/environment--planning/planning/local-development-framework/affordable-housing

http://www.dudley.gov.uk/environment--planning/planning/local-development-framework/affordable-housing

Picture 10 Housing on the Pedmore Road

Community Facilities

5.17 An important characteristic of a successful town centre is its ability toaccommodate public meeting spaces and activities in many different forms(for example, festivals, exhibitions, worship and performing arts). The creationof the primary public spaces and thoroughfares will create outdoor publicspace for such activities.

5.18 Feedback from public consultation indicated that additional indoor space isalso needed in Brierley Hill. Some of this will be incidental to other usessuch as education and public buildings or may combine space and/orresources to provide a range of cultural, commercial and community activitiesin one place. Developers are encouraged to consider combining facilitieswith other agencies and existing facilities to provide a more comprehensivescheme. There is also, however, a growing demand for a specific BrierleyHill Community Centre. Community facilities, including places of worship,play an important role in providing for the wellbeing of the community andfacilitating social contact.

5.19 The preferred location for a community centre is within the heart of the TownCentre in the High Street, Lower Brierley or Canal Walk Central and is mostlikely to be delivered through the refurbishment of an existing building.However, in the absence of any definitive proposal for delivering thatcommunity centre at present and in order to provide the necessary servicesand facilities, this strategy makes a significant allocation for approximately37,800m2 for D1 non residential institution uses in these areas of which acommunity centre could be one component. In total, the Area Action Planprovides potential capacity for some 47,650m2 of D1 community facilitieswithin the town centre boundary.


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Open Space, Sport and Leisure Provision

5.20 Leisure uses, including entertainment related leisure provision such asbowling alleys, casinos and cinemas, represent a significant element of thetown centre, which attract users from a wider area. The spatial strategyprovides capacity for 35,000m2 of D2 leisure and sport uses, primarily withinCanal Walk Central and also the High Street and Lower Brierley.

5.21 This includes sports uses which would encourage greater local participationin physical activity and attract visitors to Brierley Hill. As residents within theBrierley Hill ward experience high levels of multiple deprivation, increasingphysical activity will have a positive impact on health and well being.

5.22 Given the urban nature of the Town Centre there are few existing green openspaces available for formal or informal recreation. Where there are openspaces, such as at St. Michaels Church, these play a valuable role incommunity life and will be protected in accordance with policies in theCouncil's Local Development Framework.

Delivering an accessible town centre

5.23 The sustainable growth of Brierley Hill will require improvements toaccessibility through the implementation of a complementary package ofmeasures including the creation of new and improved public thoroughfares,improvements to public transport and car based demand management.

5.24 The completion of the Brierley Hill Sustainable Access Network major schememarks the end of a programme of strategic highway improvements designedto improve general traffic access to the centre. The programme includedimprovements to the A461, A4036 and the B4179 corridors.

Public Transport

5.25 A fundamental component of the long term growth of Brierley Hill is theestablishment of a high quality, accessible, affordable and well patronisedpublic transport system that offers genuine advantages over the private car.

5.26 A Public Transport Strategy (July 2009) has been produced which sets outan approach for the long term enhancement to the public transport networkto facilitate growth at the centre. This is available to view atwww.dudley.gov.uk.

5.27 The Wednesbury to Brierley Hill extension of Metro which received statutorypowers in 2005 is a key element of the public transport strategy as it candeliver connectivity to the other Black Country strategic centres and beyondto Birmingham. Centro are continuing to pursue funding for Metro but arealso investigating alternative rapid transit solutions to deliver that connectivity.


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http://www.dudley.gov.uk/environment--planning/planning/local-development-framework/bhill-aap/bhill-aap-evidence


5.28 Rapid Transit is an urban public transport service that operates at high levelsof customer performance, especially with regard to travel times and passengercarrying capacity. It usually operates on specific fixed tracks or with separatedand exclusive rights of way, according to established schedules alongdesignated routes or lines with specific stops (although Bus Rapid Transitand trams sometimes operate in mixed traffic). Rapid Transit includes: HeavyRail Transit systems (“Metro” and “Commuter Rail”), Light Rail Transit (LRT)and Bus Rapid Transit (BRT) systems.

Policy 54

Metro/Rapid Transit

The route allocated for the proposed Midland Metro extension(Wednesbury-Dudley-Brierley Hill) will be safeguarded from development inorder to deliver Rapid Transit.

5.29 The public transport strategy specifically recognises the valuable role thatthe proposed Metro would provide, but also recognises the importance ofproviding ‘alternative means of public transport….In the event that fundingprevented the delivery of Metro’ (now rapid transit). Hence, it sets out anappropriate public transport strategy that enables the development of BrierleyHill to take place consistent with the requirements of RSS Policy PA11A,with reliance on providing a public transport system with the necessarycapacity and quality elements to support the forecast growth of Brierley Hill,and includes improved bus service provision and journey time reliability onthe key corridors.

5.30 The strategy builds upon the wider framework already established for thelong term growth of public transport (as set out in CENTRO’s TransformingBus Travel, 20 Year Strategy and draft Integrated Public TransportProspectus), with a particular emphasis on understanding the internalconnectivity of the Brierley Hill area, and its associated interface with thewider bus network.

5.31 The strategy encompasses two distinct options for centre wide internalenhancements that are both contributory to the area wide public transportimprovements and which are both effective in their different ways:

1. Option 1 provides the basis for a significantly enhanced level ofaccessibility to Brierley Hill, based around the provision of centre widebus priority measures and new public transport infrastructure. The focusis upon enabling the efficient movement of public transport between


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Brierley Hill High Street, Merry Hill Shopping Centre and the Waterfrontoffice complex.

2. Option 2 is based around the advanced delivery of a new rapid transitcorridor, on the alignment of the previous Metro proposals, fromWaterfront Way to Brierley Hill centre (effectively linking, internally,Brierley Hill High Street, Merry Hill Shopping Centre and the Waterfrontoffice complex).

5.32 Both options are supported by a package of complementary measures,comprising:

A range of potential highway improvements on key links to improvejourney times and journey time reliability on strategic corridors on thewider network (to maximise the value of the 'internal' enhancement tothe network within the Brierley Hill AAP area);The construction of the Pedmore Road link (bus only);Capacity and quality improvements to the bus station (existing site orrelocated site(s));An enhanced statutory quality partnership agreement between deliverypartners; andSupportive travel plans and smarter choices measures to maximisenon-car mode share.

5.33 The strategy directly addresses the condition set out in RSS Policy PA11A.The approach places public transport at the heart of development, takingdue regard of the diversity of the Brierley Hill area, future infrastructurerequirements, service patterns and delivery mechanisms. It is based onconsultation with local stakeholders and public transport providers, localdata, best practice evidenced from elsewhere, and is in accordance withnational, regional and local policy.

Further details about these options and complementary measures can befound in Appendix 3 'Public Transport Infrastructure Improvements'.

Area Wide Public Transport Improvements

Infrastructure

5.34 The existing bus network utilises all key routes within Brierley Hill and thesurrounding area. The full network can be simplified by identifying keyhighway links that support key bus routes connecting Brierley Hill with itssurrounding catchment. These links are consistent with the definition of highfrequency routes that connect satellite centres within Transforming Bus Traveland the principle of modernising the bus network through concentration uponkey links within the bus network.


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5.35 Focusing physical measures on these strategic corridors will improve busjourney times and reliability, and provide the wider support required tomaximise the value of the ‘internal’ enhancement to the network within theTown Centre (as defined in Option 1 and Option 2). The wider physicalinterventions that will need to be delivered to achieve the public transportstrategy are summarised in Appendix 3.

5.36 There is also a need to accommodate increased bus numbers and meetuser needs in terms of quality, safety and information provision.

Policy 55

Bus Infrastructure Improvements

The Council will seek to secure transport infrastructure improvements inaccordance with the range of potential interventions described in Appendix 3 orother appropriate measures of equivalent effectiveness and in conjunction withindividual development requirements as identified through transport assessments.

Service Provision

5.37 Enhanced service provision will be sought that reflects the guidance givenin Transforming Bus Travel. For key routes that service centres such asBrierley Hill, the highest quality standard of operation is sought. Subscriptionto, and delivery of, these service standards would be achieved through asecond phase statutory quality partnership drafted to reflect service deliveryalterations made possible in the Local Transport Act 2008. Development ofstatutory quality partnerships will therefore be sought to deliver improvedservice provision.

Smarter Choices

5.38 The demand for public transport across the conurbation is driven by manyfactors, and whilst the primary focus relates to the attributes of the busservices themselves, other supporting measures (typically known as ‘smarterchoices’) have had a crucial role in reducing car usage.

5.39 Within Brierley Hill Town Centre it will be a requirement upon developmentto prepare, implement, manage and monitor appropriate travel plans. Thetravel plans must follow best practice, have a clear and defined relationshipwith the delivery of the public transport strategy and include an ongoingcommitment to car trip reduction.

5.40 Workplace, residential, school, community, rail station and personal travelplans, primarily delivered with support through local authority officers andcoordinated through the regional Travelwise campaign, will be sought.


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Rail

5.41 The Stourbridge/Dudley/Walsall rail line is currently unused for most of itslength with some limited use for freight on the section between Stourbridgeand Round Oak, although this will be protected for potential future passengeruse. The Passenger Transport Authority (WMPTA) and train operators areexamining the introduction of passenger services, with associatedinfrastructure, along this line and the implications of track sharing with theMidland Metro and freight services. The Council will support increased useof heavy rail passenger services through promoting the introduction ofservices with appropriate infrastructure along the railway line betweenStourbridge/Brierley Hill/Walsall.

5.42 At present there are only two rail based freight terminals in the Borough - atRound Oak and Moor Street, Brierley Hill. These are served by the line fromStourbridge Junction. The Council supports the reopening of the rest of thisline to Walsall as part of the national freight network and, where possible,the development of new freight terminals.

Car Parking

5.43 The Area Action Plan aims to deliver improved access and movement byencouraging good accessibility by sustainable modes of travel for localpeople. It also aims to promote the safe and sustainable movement of goods,and an integrated approach to the planning of land use proposals andtransport measures. In line with Planning Policy Guidance Note 13 (PPG 13,2001), ‘Transport’, these aims will be delivered by a range of measuresincluding ‘ensuring appropriate car park management and provision inappropriate locations.’

5.44 The Council’s Parking Standards and Travel Plans Supplementary PlanningDocument (SPD), while reflecting the maximum parking standards promotedin PPG13, recognises the different characteristics of main centres in Dudleyborough, including Brierley Hill, and the different levels of accessibility thatoccur across the area.

5.45 In addition to accessibility, two other key factors in determining the justificationof more restrictive parking standards are the economic strength and thedevelopment potential of a centre. Brierley Hill is an area that attractssignificant investor interest for retail, commercial and leisure developmentand has experienced significant recent growth. Given the potential economicstrength of the centre and its current scale, more restrictive parking standardsare appropriate.

5.46 Furthermore, car parking availability has a major influence on mode choiceand any increase in capacity may encourage use of the private car furtherexacerbating congestion in and around the centre.


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http://www.dudley.gov.uk/environment--planning/planning/local-development-framework/parkstands-spd

http://www.dudley.gov.uk/environment--planning/planning/local-development-framework/parkstands-spd

5.47 It is anticipated that growth will ultimately have to be sustained by publictransport and therefore more restrictive parking standards will be requiredto support the control and management of the growth in Brierley Hill.

5.48 A study has been carried out by Dudley MBC to benchmark the existingsituation in terms of car park provision within the Town Centre boundary andto inform future decision-making regarding the location and amount of newcar parking that should be encouraged alongside future developmentproposals. The ‘Brierley Hill Area Action Plan – Car Parking Study’ is availableto view at www.dudley.gov.uk.

5.49 This evidence found that existing parking provision varies considerably acrossthe town centre, from as low as 44% of what would be the requirement inthe Parking Standards and Travel Plans SPD in the High Street area, to133% in the Waterfront area. In total the Town Centre has approximately14,000 spaces which equates to 74% (or a 26% reduction) of the parkingspaces required for the existing development footprint based on theapplication of full SPD standards.

5.50 Looking to 2026, the future development footprint (new planned developmenttogether with the remainder of the existing development) would require inthe region of 34,000 parking spaces based on full SPD parking standards.

5.51 In developing the Town Centre and surrounding area to achieve high levelsof accessibility across all zones, primarily through the proposed publictransport improvements, it is anticipated that the application of a 40%reduction as a guide, to full SPD parking standards by the end of the plannedperiod for the whole of the Town Centre would be wholly appropriate. A 40%reduction to SPD standards would equate to the provision of approximately21,000 spaces by 2026. A reduction of this order will be phased in over timehaving regard to improvements to public transport.

Policy 56

Car Parking Standards

The Council will require levels of off-street parking provision within the TownCentre boundary for all use classes of development which:

Are based on the principles set out in the Parking Standards and TravelPlans Supplementary Planning Document; andSupports the reduction in parking standards of 40%, as a guide, for theoverall Town Centre over the period to 2026; andFor each development site, provides the appropriate contribution to theoverall parking levels across the Town Centre.


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5.52 Given the capacity constraints within the Town Centre, and the implicationsof car parking on land take and the quality of place, wherever possible newand re-provided car parking should make more efficient use of land andassume an urban design approach which fits with the vision for the TownCentre.

Policy 57

Multi-Storey and Under-Croft Car Parking

Parking provision within the Town Centre will be required to be delivered in amulti-storey or under-croft format wherever feasible. Existing surface car parkingwill be gradually phased out in order to accommodate further development andmulti storey car parking. New publicly available large surface car parks (typicallymore than 30 cars in a single location) will not be permitted.

To avoid inactive, unappealing frontages, car parking will be contained anddeveloped behind development wherever possible. Multi storey parking inparticular should be wrapped around with smaller units, for example residentialdevelopment, creating more aesthetically pleasing development with activefrontages. The development of car parks for shared users will be encouraged.

Urban Design

5.53 Urban design is the art of making places for people. Urban design includesthe way places function as well as how they look. It involves the design ofbuildings, groups of buildings, spaces between buildings, landscapes andthe establishment of a framework or guiding plan that facilities newdevelopment. Urban design also concerns the activity in the public realm,the movement between places and community safety.

5.54 The character and quality of the urban environment within Brierley Hill,particularly in the initial phases of development, will be key to its success.Whilst the policy framework incorporates flexibility in terms of the distribution,mix of land uses and sense of place that might occur there is no room forcompromise in the approach to urban design. Proposals which do not haveregard for urban context, both existing and proposed, and do not embodybest practice in sustainable urban design will be refused.

5.55 The strategy and policies relating to public thoroughfares, public spaces andland use are the starting point for the design process. They provide thestructuring elements around which development can occur, and ensure thatthe town centre is integrated, accessible and legible.


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5.56 The intention is to create an attractive, efficient, well connected urbanenvironment in which the quality and safety of the public domain (the streetsand public spaces within the town centre) is not compromised by anyindividual development. The key objectives are to:

achieve a fine-grained network of streets and other types of thoroughfarethat unite the town centre and establish connections with the surroundingcommunity;develop a hierarchy of thoroughfares within which the movement ofpedestrians, cyclists and public transport is prioritised;integrate the malls of Merry Hill into the network of thoroughfares;stimulate the senses and aid navigation around the centre by cultivatingdistinctiveness at the macro and micro scale and through maximisingthe potential of views, vista's and the skyline to assist in linkages,creating excitement and a sense of place;ensure perimeter block development creating and reinstating interestingand vibrant active street frontages;achieve an intense pattern of development making effective use ofpreviously developed land and achieving a concentration of diverse towncentre uses and new homes;retain the best of the past in terms of historic street patterns, buildingsand other features of the area’s rich history, wherever possible;create a network of attractive, functional and purposefully designedgreen infrastructure, with wildlife and recreation in mind;physically integrate and celebrate the canal as an attractive setting fordevelopment and recreation; andencourage the use of sustainable building materials and energyconscious design.

5.57 The forthcoming Design in Brierley Hill Town Centre Supplementary PlanningDocument will provide further detailed guidance on urban design.

Structure of the Public Realm

5.58 New public spaces will be created within Brierley Hill to provide a stage forpublic activity, a setting for important town centre buildings, to punctuate theconvergence of important routes and create identity within the Town Centre.The design of these spaces and their active built edges, together with theactivity taking place within the space will have a major impact upon thecharacter of the centre. The aim is to create a truly exceptional andmemorable urban experience, adopting the best practice in urban andlandscape design.


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Policy 58

Primary Public Spaces

As part of the public realm network, the public spaces identified on the proposalsmap will:

give priority to the convenience, enjoyment and safety of the pedestrian;provide for public transport access and interchange;have active built edges that front the space;incorporate well-designed street furniture, hard and soft landscaping andfunction as an urban space; andaccommodate event space.

5.59 The primary thoroughfares (PTs) represent the minimum and essentialcomponents of the public realm. They connect the centre to the strategictransport network and urban quarters and integrate the main activities of thetown centre. They are the principal conduits for movement and the principalelement of the public realm. Some of the primary thoroughfares are existingroutes, but may need to change in character, others are entirely new. Mostare streets which integrate vehicular movement with social interaction andpeople movement, but others will be car free.

5.60 The design of the primary thoroughfares, including junction arrangements,the degree of enclosure, materials, landscaping and street furniture, will havea major impact on the overall perception of the town centre. It is importantthat the thoroughfares display a consistent quality and character throughtheir detailed design. It may be appropriate for elements of the design to beuniform across the town centre in order to cultivate an overall identity. Othersmay be varied to reinforce the distinctive character of individual urbanquarters.

Policy 59

Primary Thoroughfares

The primary thoroughfares identified on the Proposals Map will be delivered andexisting thoroughfares will be safeguarded and where necessary, upgraded. Allthoroughfaresmust be designed with the pedestrian foremost in mind and respectnatural desire lines. Primary thoroughfares will be required to:

Make a simple and relatively direct connection between the points indicated.A degree of flexibility is allowed for in the precise alignment.


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Make provision for safe pedestrian movement and crossing includingprovision for people with restricted mobility.Provide for public transport, walking and cycling as an integral part of thedesign.Incorporate pedestrian crossing facilities in all traffic signal controlledjunctions where feasible and be designed as attractive, usable andmemorable spaces.Be defined by elevations which are appropriately scaled to the width of thethoroughfare and offer relatively continuous active frontage.Be well overlooked by building frontages to assist natural surveillance.Display a consistent quality of design with street surfaces, lighting, streetfurniture, signs, hard and soft landscaping. Street clutter must be avoided.The management and maintenance of the public realm must be consideredat the design stage of the development.Provide for high quality integrated landscape and biodiversity as an integralpart of the design.Offer continuous and twenty four hour access to pedestrians.

5.61 In particular, PT8, PT9 and PT29 should be designed as ecologicallyfunctional public thoroughfares. They should be incorporated into the widerhabitat network so that biodiversity is protected, created and enhanced torespect the Wildlife Network and provide connections between people andbiodiversity.

5.62 Where appropriate, street trees will be required along public thoroughfares,within public spaces and in new development. This will include new publicstreets or spaces created within developments or where a developmentfronts or joins a public thoroughfare and public space. In such circumstancesthe incorporation of street trees must be considered at the design stage ofthe development to ensure there is adequate rooting area to avoid futurenuisance, and that street trees are co-ordinated with the overall streetscape.Street tree planting should take into account overhanging branches, trafficsafety, underground and overhead services. Lines and avenues shouldgenerally be planted with one species to be aesthetically pleasing.

5.63 Whilst primary thoroughfares provide the essential network connections,secondary routes and a dispersed number of smaller public spaces providethe framework for a fine grained pattern of development that deliver a flexiblerange of block sizes, good local access, a wide choice of routes, dispersalof traffic and opportunities for local play and landscape features. There isno need to dictate precisely where secondary routes and spaces should belocated but they are necessary. The Design in Brierley Hill Town CentreSupplementary Planning Document will provide further guidance onSecondary Thoroughfares and Secondary Public Spaces.


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Policy 60

Secondary Thoroughfares and Secondary Public Spaces

Space between development opportunity blocks should be developed assecondary thoroughfares (pedestrian and vehicle) and secondary public spaces.

Secondary thoroughfares and public spaces should be designed according tothe same principles as set out in Policy 59 'Primary Thoroughfares'. Whenimplemented the connected network of public thoroughfares and public spaceswill form a fine grained town centre, and establish connections with thesurrounding areas.

5.64 The most important feature defining the character and quality of the publicrealm is the extent to which buildings define and enliven the adjoining publicspaces, be they streets, public transport routes, footpaths, the canal or oneof the public squares.

5.65 The mass of a building, the position of the building within the developmentblock and the scale and character of the building facades which front thepublic realm are the first considerations.

Policy 61

Development Blocks: Mass, Enclosure and Building Line

Three principles will be applied to all new development in Brierley Hill:

1. Mass: Buildings should make efficient use of land promoting compact andintense patterns of activity within an urban built form. Within individualdevelopment blocks the gross floorspace of new buildings should never beless than the area of the block, measured to the points of contact with thepublic realm (i.e. less than a plot ratio of 1). In suitable locations asignificantly higher plot ratio may be appropriate and necessary in order toaccommodate the planned quantity of development. All development shouldprotect and enhance the existing views and vistas and wherever possiblecreate new ones.

2. Enclosure:Wherever possible the edges of public thoroughfares and spacesshould be defined by active street frontages to building facades. Adjoiningprimary and secondary thoroughfares and public space, a stronger senseof enclosure will be required. Where gaps in a frontage are unavoidable


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then walls, railings, gates, public art or planting should be used to positivelyarticulate the gap and maintain continuity of frontage and clear definitionbetween public and private space.

3. Building Line:Buildings should be positioned so that the principal elevationsare aligned to the edge of the development block or as close to it as possible(so the back edge of the public footpath or public space becomes the buildingline). Car parking, servicing areas, gardens and other private open spaceshould be concentrated within the core of development blocks. Where theground floor use is residential, a small step back from the building line,and/or the raising of ground floor levels above pavement level will bepermissible to provide privacy for residents.

5.66 Defining the public realm with built frontage and making those frontagesactive and habitable is important to enhancing the character of Brierley Hill,encouraging people to walk and cycle and ensuring a strong sense of securitythrough increased vitality.

Policy 62

Active Frontages

Developments are encouraged to maximise active frontages (fenestration,entrances and visually interesting details) at the interface between public andprivate space, in particular fronting onto public thoroughfares and spaces.

The active frontages for each development opportunity block are shown on theProposals Map.

5.67 Within a network of thoroughfares the intersections between routes becomeimportant locations. Junctions should have developments that punctuate thecorner and animate the public thoroughfares adding interest and giving cluesas to the importance of the converging routes and activities occurring withinthe vicinity through differentiating the built form.

5.68 More detailed guidance on the implementation of these principles within thetown centre will be provided in the Urban Design in Brierley Hill Town CentreSupplementary Planning Document.

The Heritage of Brierley Hill

5.69 Within Brierley Hill Town Centre the range of land uses, activities and variedphysical and historic character gives rise to a distinctiveness that is wellappreciated and valued by local communities. Where physical evidence of


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this local character persists in the form of assets that make a positivecontribution to local distinctiveness, such assets should be conserved andwherever possible enhanced. New development should respect and respondto the positive characteristics of the locality so that local distinctiveness isreinforced in a complementary manner. The overarching aim of historicenvironment policies is, therefore, to assist in maintaining the individualidentity of Brierley Hill as a whole as well as that of its’ distinct and diversecommunities.

5.70 Historic Landscape Characterisation (HLC) is a technique that can assist inproviding a context for these policies both at a broad level of detail and at amore localised level. The Brierley Hill Urban HLC, commissioned by DudleyCouncil and forming part of the Area Action Plan Evidence Base, identifiesboth positive and negative existing townscape and landscape elements andopportunities for future enhancement. It also includes considerable specificdetail about local character and distinctiveness. This includes the identificationof historic buildings that merit inclusion on the Council’s Local List of Buildingsof Architectural or Historic interest because of the particularly significantindividual contribution they make to local distinctiveness. Existing HLCStudies, including Conservation Area Character Appraisals and the CouncilsHistoric Environment Supplementary Planning Document should be thestarting point for developers seeking to gain an appreciation of the locallydistinctive attributes of areas felt to have the potential for redevelopment.

Policy 63

Conservation and Enhancement of Local Character and Distinctiveness inBrierley Hill

All development proposals should take account of the locally distinctive characterof the area in which they are to be sited, including its historic character, andshould respect and respond to its positive attributes. Physical assets (buildings,sites or areas together with their settings) whether man made or natural thatpositively contribute to the local character and distinctiveness of Brierley Hill’slandscape and townscape should be retained and wherever possible enhancedand their settings should be respected.

The Brierley Hill Urban Historic Landscape Characterisation has mapped out foreach character zone various buildings and spaces and assigned a degree ofsignificance to them based upon the contribution they make to the overallcharacter of the historic environment. This includes Locally Listed Buildings thatare felt to make a particularly special contribution to local character. The HLCdocument, therefore, provides baseline data that in conjunction with theinformation held in the Council’s Historic Buildings Sites and Monuments Recordmust be used for land use appraisals and to inform proposals for development.


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New development in Brierley Hill should be designed so as to reinforce andenhance local distinctiveness and full reference should be made in Design andAccess Statements accompanying planning applications to the Brierley Hill UrbanHistoric Landscape Characterisation and the Urban Design Guidelines inAppendix 3 of that document. Design and Access Statements should clearly setout the steps that have been taken to achieve locally responsive outcomesthrough either traditional or more contemporary design solutions.

In respect of major individual developments or in relation to particularlyenvironmentally sensitive areas developers may in future themselves be requiredto commission more detailed “Local Area Character Appraisals” (as defined inthe Dudley Historic Environment SPD) in order to more fully inform specific landuse proposals.

In cases where changes of character or demolition are unavoidable the Councilwill seek to ensure that provision is made for an appropriate level ofarchaeological recording to take place prior to the alteration of the featuresconcerned.

5.71 The canal network is a major unifying characteristic of the Black Country’shistoric landscape. Both the Pensnett Canal and Dudley No.1 Canal provideopportunities for future enhancement.

Policy 64

Canals

The Council will seek to improve the recreational, environmental, historic andecological conservation value of the canals in Brierley Hill Town Centre byfollowing the guidance in the Council’s Strategy for Dudley Canals. The Councilwill expect all development alongside and near to Dudley No.1 Canal andPensnett Canal to positively relate to the opportunity presented by the waterway,to achieve high standards of design, and to be sensitively integrated with thecanal and any associated canalside features. Where development is proposedadjacent to the canals it should:

Promote the better use and navigation of the canalsPreserve or improve the integrity of the waterway structurePreserve or improve public access to the canalsPreserve or enhance buildings and structures of architectural or historicinterest and their settingsConserve and enhance areas of landscape, ecological and archaeologicalvalue


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Not detrimentally affect the water quality or result in unauthorised dischargesand run off or encroachmentProvide an active frontage onto the waterway and other routes to give accessto the canal and address the public realm

Development on sites that include sections of disused or infilled canals shouldprotect the line of the canal through the detailed layout of the proposal. TheCouncil will, in appropriate circumstances, use planning agreements andobligations to secure improvements to the canal network.

Picture 11 Dudley No. 1 Canal

5.72 Brierley Hill was once significant for its industries - glass-making, iron andsteel. Areas have been identified within Brierley Hill Town Centre wherethere may be archaeological remains of some of these significant industriesat:

Round Oak Iron and Steel WorksNine Locks Pit and Iron WorksBell Street Glass HouseMarsh Park Fire Clay Pit & BrickworksDudley No. 1 canalHarts Hill Glassworks

5.73 These areas of high archaeological potential have been identified in theBrierley Hill Urban HLC and this Area Action Plan as “Archaeological PriorityAreas” where it will be necessary to provide full information as to the likelyimpact of development proposals and to devise appropriate mitigationstrategies such as preservation in situ or archaeological recording andpublication before development proceeds. Other areas of high archaeologicalpotential may also be identified over the life of this Area Action Plan whichwill be subject to the same policy.


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Policy 65

Archaeological Priority Areas

Archaeological Priority Areas have been identified in the Brierley Hill Urban HLCand on the Proposals Map. In respect of these and any other areas of potentialarchaeological significance that may be identified and included in the DudleyCouncil Historic Buildings Sites and Monuments Record through the life of theplan the Council will:

expect developers as part of any planning application to provide adequateinformation to allow the full and proper consideration of the impact of theproposed development on archaeological remains through desk toparchaeological appraisal and as the Council deems appropriate subsequentphysical site evaluation/building recording.resist development that would have a damaging impact upon significantarchaeological remains and where potentially negative impacts have beenidentified expect developers to devise and put forward for agreement suitablemeasures designed to mitigate such impact in order to preserve buildings,structures or buried deposits in situ.where preservation in situ would be unreasonable, seek to ensure thatprovision is made for an appropriate level of archaeological investigationand recording of any building, structure or buried deposit of interest prior tothe commencement of development, site clearance or infrastructure worksand for appropriate publication of the results.

Delivering Environmental Improvements

5.74 Brierley Hill is a strategic location for the borough's wildlife. It is situatedbetween the Fens Pool complex, including an internationally designatedwildlife site, and the Saltwells complex, which is of regional importance. Thecanals running through the Town Centre are recognised as Sites of LocalImportance for Nature Conservation. Other notable green spaces includethe church yard of St Michael's Church.

5.75 The history of the Brierley Hill area and its surroundings has created apatchwork of enclosed countryside and wildlife rich brownfield sites within avibrant urban environment. The canal network in the borough has enabledspecies to spread throughout the area from the wider and enclosedcountryside and the periodic abandonment of brownfield sites has enabledrare and unusual species to remain and thrive, often in the absence oftraditional conservation practices. These wildlife-rich sites and the avenuesfor movement of species between them need to be protected and enhanced


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http://www.dudley.gov.uk/environment--planning/planning/historic-environment/historic-environment-record

within the wider landscape context of all new development to combat thecombined challenges of climate change, past habitat fragmentation andincreased urbanisation.

5.76 Whilst Brierley Hill is expected to become an intensely developed urbanenvironment in order to fulfil its potential as a strategic hub for economic andsocial activity, there is also a need to create green spaces and a connectednetwork of green infrastructure. Providing a high quality, integrated landscapesetting can add meaning to the sense and quality of place through assistingits setting of development, making linkages and visual enjoyment.

The Wildlife Network

5.77 To ensure that essential connections are made between key green spacesit is necessary to identify the wildlife network. This will create a vibrant networkof local wildlife sites, linked by corridors which enable wildlife to thrive andmove freely through the area and out into the wider environment. This networkreflects and embodies the principles emerging from the Black CountryEnvironmental Infrastructure Guidance and the Joint Core Strategy for theBlack Country. Important habitats and species will be protected through boththe Biodiversity Action Plan and planning processes.

5.78 The hierarchy of the wildlife network in Brierley Hill is as follows:

Strategic Wildlife Corridors are a local designation which are given thehighest importance because they will make the essential ecologicalconnections between the two very important sites at Fens Pool andSaltwells Local Nature Reserve.Sites of Local Importance for Nature Conservation are a sub-regionaldesignation and connect to other sites within Dudley and the BlackCountry.Wildlife Corridors are a local designation which cover the general networkin Brierley Hill and are given a similar importance locally as Sites ofLocal Importance for Nature Conservation.

5.79 As high levels of priority development is foreseen, including in areas wherethere are existing wildlife corridors, a set of Strategic Wildlife Corridors havebeen identified. These will provide an alternative functioning network, usinga minimised area, which will enable sensitive development on existing sites.

5.80 The Strategic Wildlife Corridor network describes a series of pathways, someof which exist and others which currently do not exist (such as along areasof the Pedmore Road and Harts Hill) and will require active habitat creation.They are designated to provide efficient routes which would allow speciesto move between Fens Pool and Saltwells, using the least amount of landpractical. This strategic network will provide the focus for biodiversityenhancements (including compensatory mitigation) fromwider developments.


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5.81 The exact specification for each section of the Strategic Wildlife Corridorswould be based on its position in the network and the habitats required forthe relevant species. The routes have been designated to accommodate therequirements of both aquatic and terrestrial species.

5.82 The corridors are required to be a minimum of 12-15 metres in widthcombined with wider bays of suitable habitat and other larger wildlife sitesat frequent intervals to provide space for suitable landscaping design andhabitat for the area's key species. Canal based corridors, due to theircharacter, will need to be much wider than 12-15 metres. Breaks along thecorridor must be minimised and connectivity increased if they are to functioneffectively. Existing roads will create significant obstacles to certain species,such as great crested newts, and actions to reduce these barrier effectsshould be carried out over time.

Policy 66

Strategic Wildlife Corridors

The Strategic Wildlife Corridors are defined on the Proposals Map. Their routescurrently pass through both vegetated and heavily built up areas, however theydemonstrate the most efficient and effective routes to link the two major naturereserves; the Fens Pool area (including Special Area of Conservation) andSaltwells Local Nature Reserve. Development will be expected to positivelycontribute to this network.

The Strategic Wildlife Corridors will need to function for many different species;therefore the requirements of establishment and conservation management willvary depending on the position in the network. It is not expected that the widthof the corridors will remain constant through the network. Larger areas will needto be created frequently along their length to provide substantial resting placesand breeding habitat. More narrow pinch points may occur, however it is notenvisaged that the corridors could function if these are frequent or less than12-15m in width. Special attention will be given to pinch points to ensure theystill provide the wildlife connectivity function that is required. Issues such as theirongoing conservation management and distance from larger areas of suitablehabitat will be key considerations.

Developments which could negatively impact upon existing features, or the futurecompletion of the Strategic Wildlife Corridor network will be subject to specialscrutiny. Where such development may have an adverse effect, it will not bepermitted unless the reasons for the development clearly outweigh the natureconservation value of the function of that section of the network and the nationalpolicy to safeguard it.


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In the event that development is permitted, in order to ensure the protection andenhancement of the networks' nature conservation importance and function, theuse of conditions and planning obligations will be considered.

This policy will also apply to additional areas of Strategic Wildlife Corridorsidentified over the plan period.

5.83 The Wildlife Corridor network consists of many existing habitat areasthroughout the Brierley Hill area which help species to move between thetwo major nature reserves of Fens Pool area (including the Special Area ofConservation) and Saltwells Local Nature Reserve. The current WildlifeCorridor network is not always physically connected, but provides significantlengths of continuous habitat and stepping stone sites which assist speciesmovement.

Policy 67

Wildlife Corridors

The Brierley Hill Wildlife Corridor network links Fens Pool to Saltwells LocalNature Reserve by linear habitats and stepping stone sites. These sites areidentified on the Proposals Map. The Council will seek to maintain and wherepossible enhance the quality, amount and distribution of the key habitat typesand features which allow species to move between these two areas.

Development within areas identified as part of the Wildlife Corridor network willbe required to protect areas of high ecological value in the design and layout ofthe proposal and provide appropriate mitigation for the loss of other areas ofnature conservation value. Measures to protect the integrity of corridors will berequired within the layout and design of proposals. Where such measures arenot included, there will be a presumption against the granting of planningpermission.

Where development is permitted, in order to ensure the protection andenhancement of theWildlife Corridor network the use of conditions and planningobligations will be considered.

Where practicable the Council will seek to encourage management of thesesites for the benefit of the nature conservation resource.

This policy will also apply to additional Wildlife Corridors identified over the planperiod.


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5.84 Both the canals within Brierley Hill are part of the Birmingham and BlackCountry resource of Sites of Local Importance for Nature Conservation.These form part of the sub-regional network of nature conservation sites.The overall value of this network must be maintained and enhanced in orderto provide vital support for the wider abundance and diversity of wildlife, andfor the implementation of the Biodiversity Action Plan process.

Policy 68

Sites of Local Importance for Nature Conservation

Sites within Brierley Hill form part of the Black Country network of Sites of LocalImportance for Nature Conservation. These are identified on the Proposals Map.The Council will seek to maintain and where possible enhance the quality, amountand distribution of the key habitat types and features within this sub-regionalnetwork.

Development within areas identified as part of the Sites of Local Importance forNature Conservation network will be required to protect areas of high ecologicalvalue in the design and layout of the proposal and provide appropriate mitigationfor the loss of other areas of nature conservation value. Measures to protect theintegrity of corridor and linear features will be required within the layout anddesign of proposals. Where such measures are not included, there will be apresumption against the granting of planning permission.

Where development is permitted, in order to ensure the protection andenhancement of the Sites of Local Importance for Nature Conservation networkthe use of conditions and planning obligations will be considered.

Where practicable the Council will seek to encourage management of thesesites for the benefit of the nature conservation resource.

This policy will also apply to additional Sites of Local Importance for NatureConservation identified over the Plan period.

5.85 Different species need different habitats and corridors. The design andmanagement of the corridor network will be required to enable key speciesto move between Fens Pool and Saltwells and reflect priority local habitats.The Baseline Report describes the ecological context of the area in moredetail, however the key species for the area (and the habitat they dependon) are:

Bats (open water, woodland, scrub, rough grasslands, trees andstructures)Black redstart (brownfield sites, canals and railways)


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Great crested newt (ponds, rough grassland, scrub/woodland)Dingy skipper butterfly (brownfield sites, species rich grassland)Green hairstreak butterfly (brownfield sites, species rich grassland)Kingfisher (open water and banksides)Otter (open water and banksides)

Picture 12 Green hairstreak

Water vole (open water and banksides)

5.86 Priority habitats present, or bordering thearea include:

Ancient and semi-natural woodlandOpen mosaic habitats on previouslydeveloped land (brownfield)Open waterSemi-natural grassland

5.87 More common species and groups whichhave greater powers of dispersal shouldalso be accommodated, such as woodlandbirds.

5.88 In certain locations such as theWaterfront there is little potential for terrestrialhabitats for species like green hairstreak, however improvements could bemade for water voles. Alternative suitable routes must be provided for specieswhich cannot use a particular area to ensure the network functions.

5.89 The Nature Conservation Supplementary Planning Document sets out inmore detail the requirements for the determination of planning permissionwith regard to:

the submission of ecological information;how the ecological information will be evaluated; andrelevant design considerations and appropriate and acceptablemitigation.

The Local Environment

5.90 It is also important to protect the wider environment and improve BrierleyHill for residents, workers and visitors. Growth in the Town Centre shouldcreate an area prepared for climate change by making developments lesswater demanding, cooler in the summer heat and at the same time morepermeable for wildlife.


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http://www.dudley.gov.uk/environment--planning/planning/local-development-framework/naturecons-spd

5.91 In addition to the wildlife network, the primary public spaces and thoroughfaresprovide an opportunity for habitat creation within the centre. Street treesand formal hedges, which have a long tradition in the Borough and are animportant feature of an attractive public realm will feature strongly within theprimary thoroughfares and primary public spaces.

5.92 The Council will seek, where appropriate, for developments to include wildlifefriendly roofs and walls. Given the prominence of the skyline and theroofscape across much of the area, green roofs are a particularly appropriatedesign response and should become a key element in creating localdistinctiveness, as well as enhancing biodiversity. Rainwater will be collected,stored, used and recycled on site. Developments will dispose of excessrainwater through Sustainable Drainage Systems which should be used tocreate valuable wildlife habitats for key species such as great crested newts.Developers are encouraged to include small pocket parks and landscapefeatures as an integral feature of design within Brierley Hill. Wildlife friendlystreet trees will line important routes. The resulting landscape will be rich inwildlife and trees, pleasant for people and more sustainable for futuregenerations. In short, development is required to create a robust GreenInfrastructure for Brierley Hill.

Policy 69

The Local Environment

All developments are required to make a proportionate and positive contributionto the local environment through contributions to all of the following:

the creation and strengthening of the wildlife network (including publicaccess)wildlife friendly landscaping of developments which reduces heat islandeffectsustainable water use, reuse and disposal

Where appropriate this will be achieved through Planning Obligations.

5.93 The Harts Hill area is of special strategic importance. The Regional SpatialStrategy requires that this Area Action Plan defines a northern limit todevelopment south of the SSSI surrounding the Fens Pool Special Area ofConservation to ensure that supporting habitats outside the site are notcompromised. This Area Action Plan sets that northern limit to developmentaround Harts Hill. It is expected that the delivery of a strong wildlife networkand robust Green Infrastructure approach, described above, will result in anoverall positive impact on Fens Pool through increasing opportunities for


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species dispersal, including great crested newts, towards and from Saltwells.This should connect to sites outside the Area Action Plan boundary whichhelp link the two areas.

5.94 A pedestrian and cycle route between Fens Pool and Saltwells will be createdvia improvements to primary thoroughfares PT1, PT5 and PT29. PT29 andPT1 correspond to areas designated as Strategic Wildlife Corridors.


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6 Implementation

A Partnership Approach to Delivery

6.1 Guiding regeneration within Brierley Hill requires a coordinated and consistenteffort. Substantial investment will be required from the private and publicsectors. There is a history of partnership working in Brierley Hill and theimplementation process is expected to continue to be driven forward andco-ordinated through partnership working between the Council, landowners,developers, representatives of the local residents and business communities,service providers and other key organisations who have a stake in the futureof Brierley Hill.

6.2 The Council with its partners are already geared up for delivery. Brierley Hillhas the benefit of having onemajor landowner who is committed to developingthe Town Centre and who has the resources to drive delivery. The secondmajor landowner is Dudley MBC who is also committed to using its landholdings and other powers to best advantage to secure the regenerationobjectives.

6.3 Advantage West Midlands are fully engaged and have approved a £16moutline bid for a number of projects in the Town Centre to facilitate economicregeneration. Key projects such as the Health and Social Care Centre whichis nearing completion, Stourbridge College which is in the planning stages,and the completed £27.4m Brierley Hill Sustainable Access Networkdemonstrate the commitment from other partners such as the Primary CareTrust and Learning and Skills Council.

6.4 The former Brierley Hill Regeneration Partnership (BHRP) has played afundamental role in bringing together the key stakeholders to sign up to andwork towards achieving the vision for Brierley Hill and significant communitybuy-in has been achieved through the active involvement of the Brierley HillCommunity Forum. The new Brierley Hill Town Centre Partnership willcontinue to provide a forum for partners to work together in Brierley Hillincluding the Traders Association, Black Country Chamber, Primary CareTrust, West Midlands Police, local colleges and community groups. Thepartnership forms a sub-group of the Economic Development andRegeneration Partnership which is part of the Local Strategic Partnershipfor Dudley Borough.

6.5 To drive regeneration forward in the future a new arm's length company,‘New Heritage Regeneration’, has been established to work on behalf of theCouncil and its public sector partners to implement the Area Action Plan.New Heritage Regeneration Ltd will co-ordinate delivery and has the capacityto scale its resources over time to match the work required. The role of thecompany is that of a Project Management agent – bringing the best skills inproperty development and project delivery from the private sector to deliver

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the economic, social and environmental aspirations of the Council and itspartners. New Heritage Regeneration will provide and access a broad rangeof expertise in programme management and design, public and privatefinance, valuation and cost consultancy, public consultation and commercialand legal advice. The company will work at arms length to, but on behalf of,the council and its public sector funding partners.

6.6 Building on these strong foundations, the policies in this Area Action Planwill be implemented by numerous mechanisms. It is expected that these willnecessarily change and evolve over time. Indeed, delivery of these proposalswill demand a multi-faceted approach and the commitment of a wide rangeof different organisations. The Council has a pivotal role to play in the process:

Through development management as the Local Planning Authority;Through the Board of New Heritage Regeneration;Ensuring implementation of required infrastructure through developmentcontrol;Providing advice at feasibility/design stage;Providing advice and information through Supplementary PlanningDocuments including pivotal urban design guidance;As land owner and development partner;Utilising land assembly powers;Engaging in other statutory processes, including lending its support forthe Midland Metro Transport and Works Act Order;Facilitating and targeting public sector investment; andPromoting investment opportunities.

Development Phasing and Delivery of Infrastructure

6.7 The phased delivery of strategic and local infrastructure is a key componentof delivering the spatial strategy. The schedule in Appendix 1 provides thestrategic implementation framework that sets out how the regeneration ofBrierley Hill will be phased and how the key infrastructure needs of the areawill be delivered. In order to secure and co-ordinate the delivery of strategicinfrastructure, the Council will work in partnership with other delivery bodies,authorities, regional and sub-regional partners and developers through NewHeritage Regeneration and other mechanisms to secure the implementationof the strategy.

6.8 It is recognised that this framework cannot be resolutely fixed as the AreaAction Plan must be able to respond to the changing challenges andopportunities that will inevitably arise as the regeneration and redevelopmentof Brierley Hill takes shape. Indeed, the likely pace and scale of developmentis extremely difficult to predict over the medium to long term. Flexibility torespond to the market is important if the vision for Brierley Hill is to be

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delivered. It is also important, however, that development occurs in an orderlysequence which limits disruption and achieves the principal objective ofbalanced, comprehensive and integrated development.

6.9 To manage delivery there is a recognition that packaging of key sites withthose which alone are not so attractive must be a priority to mitigate the risksof sporadic development and leaving unsustainable gaps in the fabric of theTown Centre. Key development partners will need to work together to ensuresynergy between individual priorities to collectively deliver the vision forBrierley Hill.

Policy 70

An Orderly and Comprehensive Approach to Development

The Council will facilitate orderly and integrated development to realisecomprehensive implementation over time by:

Using its powers to assemble land and present attractive developmentopportunities to the market consistent with this approach;Working with its regeneration partners to secure gap funding and deliverthe primary infrastructure to support comprehensive development includingthrough the use of planning obligations for part or whole funding whereappropriate and available;Managing the sequence of development. Focusing initially upon the corearea of the centre where Brierley Hill High Street, Waterfront and Merry Hillabut (principally in Lower Brierley and Canal Walk Central) and radiatingoutwards; andDiscouraging, and if necessary, promoting the refusal of planning applicationsfor incremental or small-scale developments which do not contribute to thecomprehensive planning and delivery of the strategy in this Area ActionPlan.

6.10 Where there are diverse interests and patterns of land ownership the Councilwill encourage a joint approach to the formulation and promotion ofdevelopment proposals to demonstrate that comprehensive developmentcan be achieved and infrastructure requirements met. If, in exceptionalcircumstances, it proves difficult to deliver a realistic and comprehensiveform of development in accordance with the vision and objectives for theTown Centre, and failure to do so would result in a key component of theTown Centre not being provided or being unacceptably delayed, the Councilwill consider the use of compulsory purchase powers. Whenmaking planningapplications for development within the Town Centre boundary, applicantsmust demonstrate in their Design and Access Statement how their proposalscontribute to the delivery of the vision for Brierley Hill.

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Delivering Comparison Retail Growth

6.11 One of the most significant drivers for investment in Brierley Hill Town Centreis the delivery of new comparison retailing. This form of development isespecially important for the strategy as it will be required to fund initialinvestment in key infrastructure in order to satisfy Policy PA11A of the WestMidlands Regional Spatial Strategy.

6.12 RSS Policy PA11A refers to comparison retail floorspace within Brierley Hill,allocating 51,000m2 gross to the period 2004-2021. At the time of preparationof this Area Action Plan the second phase review of the Regional SpatialStrategy was underway with a view to increasing comparison retail figuresfrom 51,000m2 to 2021 to 65,000m2 to 2021 and a further 30,000m2 between2021 and 2026.

6.13 This Area Action Plan therefore makes provision for the 2004 to 2021requirements as proposed and has regard to the 2021 to 2026 requirementwhilst being in conformity with the Draft RSS Phase 2 policy that planningpermission for developments intended to meet requirements arising after2021 should not be granted before 2016. Indeed, the Draft RSS Phase 2revision also states that the comparison retail floorspace figures post 2021should be treated as indicative only and will be subject to revision throughfuture reviews of the RSS. For more information refer to the most currentversion of the West Midlands Regional Spatial Strategy.

6.14 The first priority is to deliver the RSS Phase 1 comparison retail allocationof 51,000m2 at Merry Hill to enable the provision of a large anchor store andassociated unit shops which would improve the attractiveness of the towncentre and contribute to the regeneration of the Black Country. This scaleof development in this location will provide the necessary financial investmentto support the delivery of essential infrastructure to enhance the accessibilityof the Town Centre, improve the townscape and better connect Merry Hillwith the High Street and Waterfront.

6.15 This Area Action Plan allocates locations within the Town Centre to meetthe comparison retail needs, as set out below.

Policy 71

Phasing of Comparison Retail Allocations

Comparison Retail Phase 1 (2009 – 2021)

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56,500m2 new comparison retail is allocated at Merry Hill and Canal Walk Centralquarters in Development Opportunity Blocks C2, C3, C4, C5, R4, R5 and R6subject to compliance with the three conditions set out in the West MidlandsRegional Spatial Strategy Policy PA11A.

6,500m2 is allocated to the Moor Centre at Brierley Hill High Street withindevelopment block BR1.

Up to 2,000m2 will be acceptable within Lower Brierley, Archill, Canal Walk Northand Waterfront West as supporting development concentrated along PrimaryThoroughfares.

Comparison Retail Phase 2 (2021 – 2026)

No specific allocation is made for comparison retailing in the period beyond 2021in this Area Action Plan. Additional floorspace for this period will be consideredin a future review of the strategy.

However, in order to plan for the long term and account for the requirements ofthe West Midlands Regional Spatial Strategy, additional capacity has beenidentified for 30,000m2 of new gross comparison retail at Merry Hill within BlocksC2, C3, R3 and R10.

6.16 The comparison floorspace figures quoted above are new additions (grossfigures) to the total retail floorspace within the Town Centre, i.e. existingcomparison retail may be re-provided within any redevelopment proposalswithout impacting on the allocated floorspace figures given above.

Retail Development Preconditions

6.17 The West Midlands Regional Spatial Strategy Policy PA11A requires thatno new comparison retail floorspace is bought into operation in Brierley HillTown Centre until three conditions are met. Those conditions and the criteriafor measuring compliance with them are given below.

1) Adoption of this Area Action Plan

6.18 This criterion will be satisfied upon adoption of this Area Action Plan.

2) Implementation of improvements to public transport, including completionof initiatives of equivalent quality and attractiveness to the proposed Metroextension fromWednesbury to Brierley Hill, and improvements to bus servicesconnecting the centre with other locations in the Black Country and beyond,and othermeasures to improve accessibility to and circulationwithin the centreby non-car modes

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6.19 The measure of compliance for implementation of improvements to publictransport, including completion of initiatives of equivalent quality andattractiveness to the proposedMetro extension fromWednesbury to BrierleyHill, and improvements to bus services connecting the centre with otherlocations in the Black Country and beyond, will be the commitment to RapidTransit, and demonstration that the wider public transport network hasdelivered sufficient capacity to enable the sustainable regeneration of BrierleyHill.

6.20 Within the centre, the completion of either public transport option (as set outin Chapter 5) together with completion of PT7 will satisfy the requirement forother measures to improve accessibility to and circulation within the centreby non-car modes.

3) Introduction of a car parkingmanagement regime including the use of parkingcharges compatible with those in the region’s network of major centres.

6.21 This criterion will be satisfied on implementation of parking chargescompatible in scale to those in other major sub-regional Strategic Centresas defined by the West Midlands Regional Spatial Strategy.

Planning Obligations

6.22 A significant amount of infrastructure is needed and the scale of costs forproviding this will be considerable. Although development could occur in apiecemeal fashion, the degree to which infrastructure requirements can bemet on an incremental, site by site, basis is limited. The primary thoroughfaresand public spaces will only be effective when completed in advance or intandem with related development. So, for example, a single development inthe Lower Brierley Quarter may be accessed from just a few metres offrontage to a new Primary Thoroughfare, but it will only be effectively servicedwhen that Primary Thoroughfare is complete and connected into the widernetwork. It would be unreasonable for a single block of development to carrythe cost of providing the whole of that item of infrastructure when many othersubsequent blocks of development would benefit equally from its provision.Thus a comprehensive approach to development is required to ensure thedelivery of the infrastructure requirements on an equitable basis.

6.23 The Council’s Planning Obligations Supplementary Planning Document setsout the charges and formulae for common requirements. This includes detailsof obligations for items of infrastructure such as libraries, education, thepublic realm and public art which are common to development across DudleyBorough and have therefore not been addressed specifically within this AreaAction Plan. Where appropriate, charges will be pooled in order to allowinfrastructure to be secured in a fair and equitable way. The SPD is availableon the Council’s website and will be reviewed as necessary.

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http://www.dudley.gov.uk/environment--planning/planning/local-development-framework/planning-obs-spd

6.24 The Council will negotiate obligations on a proposal by proposal basis startingwith the formulae provided by the SPD. Due to the scale of investmentrequired in new infrastructure within the Town Centre, particularly in relationto primary and secondary thoroughfares, public transport, the public realmand wildlife network, a list of the additional specific infrastructure requirementsto be secured from development within the Town Centre boundary is set outin Appendices 1, 2 and 3 for clarity. Appendix 1 provides details on thedevelopment opportunity blocks and required infrastructure. Furtherinformation is provided in Appendix 2 to summarise which developmentblocks will be primarily responsible for contributing towards or deliveringeach item of infrastructure. The public transport infrastructure improvementsare listed separately in Appendix 3. Where appropriate, the Council will seekthe direct implementation of certain requirements on site within thedevelopment, for example, open space and landscaping. It will, however, benecessary to secure planning contributions from all new developments withinthe Town Centre to fund their provision.

6.25 The Council is committed to offering pre-application advice. Applicants areadvised to include this element in their pre-application discussions, so thatthe details and level of contribution can be agreed prior to the submissionof a planning application.

Policy 72

Securing Infrastructure & Planning Obligations

The Council will require, through use of planning obligations, that all newdevelopment meets the necessary on and off-site infrastructure requirementswhich are required to support that development and achieve the strategy forBrierley Hill.

In addition to Dudley MBC’s Planning Obligations Supplementary PlanningDocument, the key infrastructure requirements in Appendices 1, 2 and 3 willform the basis on which planning contributions will be sought.

The provision of infrastructure will be linked directly to the phasing of developmenton land throughout the Town Centre to ensure that appropriate enablinginfrastructure is delivered in line with future growth.

If any specific item of infrastructure is not delivered within the time scales forspend of the relevant planning obligation then the money will be spent ondelivering an alternative item of infrastructure to support the comprehensiveimplementation of the vision in accordance with the principles and policy testsset out in Circular 5/05 or subsequent government guidance.

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6.26 In terms of public transport improvements, the developer will be required tosatisfy the policy tests applied through the Regional Spatial Strategy beforeoccupation of any retail development.

6.27 Many of the development blocks and infrastructure projects are proposedon land which is likely to be contaminated or unstable (largely as aconsequence of historic mining activity). The extent of remediation workswill have to be fully investigated as individual development proposals areprogressed. The presence of contamination or instability should be reflectedin the price paid for the land by the developer and should therefore not affectthe viability of the development proposals. However, it is recognised that incertain exceptional circumstances the viability of individual projects may beaffected and consequently this may impact on the amount of planning gainthat can be negotiated to contribute towards the wider infrastructure necessaryfor the Town Centre. The contribution of agencies such as the Homes andCommunities Agency and Registered Social Landlords will be sought whereappropriate.

6.28 The Council will continue to work closely with partners to ensure that adequatelevels of funding can be secured to enable successful regeneration. In additionto planning obligations there are numerous other potential funding sourcesthat will be necessary and which may be utilised. These include, for example:

West Midlands Local Transport PlanAdvantage West MidlandsCommunity Infrastructure FundGrowth Points funding (both for direct delivery and for feasibility andmaster-planning work)City Region Accelerated Development ZoneHomes and Community AgencyRegistered Social Landlords

6.29 Through the West Midlands Regional Funding Allocation, Centro is workingclosely with Dudley and other key stakeholders in the region to ensure thedelivery of major public transport initiatives for the Town Centre in the shortto medium term.

6.30 There are also other potential sources, particularly targeting communitybased projects, as opposed to capital projects, such as National Lotteryfunding.

6.31 The Council will seek to secure the resources necessary to deliver the AreaAction Plan utilising all sources that may be available both now and in thefuture.

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7 Monitoring

7.1 Dudley MBC will monitor the implementation and outcomes of this AreaAction Plan and present the findings in the ‘Annual Monitoring Report’ whichwill be made available by the end of December each year atwww.dudley.gov.uk.

7.2 The implementation of the strategy will be monitored through an annualreview of progress on the development blocks and infrastructure projectsdetailed in the implementation framework as set out in Appendix 1 of thisArea Action Plan.

7.3 The monitoring framework also focuses on measuring the success of thestrategy against the objectives as set out below:

To achieve sustainable communities

Objective 1: Create a sustainable, cohesive and socially inclusivecommunity by improving accessibility to jobs, shopping, education,health, open space and leisure / recreation facilities and ensuring thatBrierley Hill complements its surrounding areas

Data SourceImplementation/DeliveryAgency

TargetIndicatorPolicy / Topic

Office forNationalStatistics

All public andprivateorganisationsand individuals

Improvementfrom baselineof 7.3% inMarch 2009

Percentage ofworking agepopulationclaimingJobseeker'sAllowance

SpatialStrategy

Office forNationalStatistics

All public andprivateorganisationsand individuals

Improvementfrom baselineof 19.7% inFebruary 2009

Percentage ofworking agepopulationclaiming keyout of workbenefits

SpatialStrategy

Dudley MBCDudley MBC0Applicationsgranted forinappropriatedevelopmentin Marsh Park

Policy 8 'MarshPark'

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http://www.dudley.gov.uk/

Objective 2: Protect and enhance the special role of Brierley Hill HighStreet in serving its local community



Dudley MBCLandowners/Developers/Dudley MBC

Greater than50% A1(2009 Baseline53%)

Percentage ofA1 retail usesin theprotectedfrontage on theHigh Street.

Policy 1'Brierley HillHigh StreetLocalShoppingArea'

Dudley MBCLandowners/Retailers/Dudley MBC

Improvementfrom baselineat 11% in 2009

Percentage ofvacancieswithin theprotectedfrontage

Policy 1'Brierley HillHigh StreetLocalShoppingArea'

Objective 3: Deliver a range of types and tenures of new homes to meetthe needs of the local community



Dudley MBCLandowners/Developers/

As per housingtrajectory (seeAppendix 3)

Number ofgross and netadditional

Policy 53'Living inBrierley Hill Registered

dwellingscompleted peryear

Town Centre'& SiteAllocations

SocialLandlords


Creation of arange of

Dwellingscompleted bytype, numberof bedroomsand tenure

Policy 53'Living inBrierley HillTown Centre'

RegisteredSocialLandlords

dwelling typesand sizes withno one type orsizecomprisingmore than75% of themarket

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25%Percentage ofcompletedaffordable



housing onqualifyingS106 sites


100%Percentage ofeligiblehousing sites



grantedplanningpermissionprovidingaffordablehousing

To achieve economic prosperity:

Objective 4: Enhance the role of Merry Hill as a primary shopping centreby providing for a major anchor store to help facilitate retail-ledregeneration and protecting and enhancing the economic prosperity ofthe High Street



Dudley MBCWestfield56,500m2 atMerry Hill by2021

Amount ofcomparisonretaildevelopmentcompleted bylocation

Policy 71'Phasing ofComparisonRetailAllocations'

Westfield/Dudley MBC

Westfield/Retailers/Dudley MBC

70% or over(baseline at82% in 2009)

Percentage ofA1 retail usesin theapplicable

Policy 49 'ThePrimaryShoppingArea'

areas in thePrimaryShoppingArea.

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Westfield/Retailers/Dudley MBC

Less than2%(baseline is0.8% in 2009

Number ofvacancieswithin thePrimaryShopping Area

Policy 49 'ThePrimaryShoppingArea' i.e. 2 vacant

units out of251)

Objective 5: Increase the level of economic activity and vibrancy withinBrierley Hill by accommodating appropriate office, retail, housing, cultural,educational and leisure facilities



Dudley MBCWestfield/

Brierley HillEstates/

6,500m2 in theLocalShopping Areaby 2021

Amount ofcomparisonretaildevelopmentcompleted bylocation

Policy 71'Phasing ofComparisonRetailAllocations'

Policy 50'Edge ofCentre andOut of CentreDevelopment'

Otherlandowners &developers

2,000m2

elsewherewithin defineddevelopmentblocks by 2021

0m2 in edge orout of centrelocations

Dudley MBCBrierley HillEstates/

New foodstoreprovision at

Amount ofconvenienceretaildevelopmentcompleted

Policy 3'DevelopmentOpportunityBlock BR1:The MoorCentre'

ConvenienceRetailer

Adsa/Landowners/AWM/ConvenienceRetailer

Block BR1 of4600m2 gross(3000m2 net)

Additionalconveniencefloorspace atBlock BR20 of3000m2 gross(2000m2 net)

Policy 7'DevelopmentOpportunityBlock BR20'

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Dudley MBCDevelopers/Landowners/

186,000m2 by2021 and a

Amount ofofficefloorspacecompleted

Policy 52'Offices'

SiteAllocations


further34,000m2 by2026 inaccordancewith RSS

Dudley MBCDudley MBCNo lower than70,000m2

Amount ofoffice capacityin reserve

Policy 52'Offices'

capacityavailable forB1 use


47,600m2 to2026

Amount of D1‘Non-ResidentialInstitutions’completed

SiteAllocations

PCT/ LSC/AWM/StourbridgeCollege/Dudley MBC

Dudley MBCLandowners/Developers/Dudley MBC

35,000m2 by2026

Amount of D2‘Assembly andLeisure’completed

SiteAllocations

Objective 6: Create a fully integrated town centre by connecting theMerry Hill Shopping Centre, Brierley Hill High Street and the Waterfronttriangle, making it easier for people to travel between these areas onfoot, by cycle and by public transport



Dudley MBCDevelopers/Dudley MBC

In accordancewith the

Completion ofinfrastructure

Policy 72'SecuringInfrastructure& PlanningObligations'

ImplementationPlan

projects(primarythoroughfares,public spacesetc.)Policy 59

'PrimaryThoroughfares'

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Policy 58'Primary PublicSpaces'

Policy 55 'BusInfrastructureImprovements'

Policy 70 'AnOrderly andComprehensiveApproach toDevelopment'

Dudley MBCDudley MBC0Planningpermissions

Policy 54'Metro/RapidTransit' granted for

developmentthat wouldcompromisethe routeallocated forthe proposedMidland Metroextension

Dudley MBC,Centro & WestMidlands LocalTransport Plan

Centro/ Busoperators/Dudley MBC

Work towards30% publictransportmodal share

Publictransportmodal share(monitored

Policy 54'Metro/RapidTransit'


by 2026 (froma baseline of12% in 2007)

every twoyears)

Dudley MBCCentro/ Busoperators/

Thecommitment toRapid Transit,

Implementationofimprovements

Policy 54'Metro/RapidTransit'


Westfield/Dudley MBCand

demonstrationthat the widerpublic

to publictransport,includingcompletion of

transportinitiatives of

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network hasdeliveredsufficientcapacity toenable the

equivalentquality andattractivenessto theproposed

sustainableregeneration ofBrierley Hill.

Metroextension fromWednesbury to

Appendix 3'PublicTransportInfrastructureImprovements'

Brierley Hill,andimprovementsto bus servicesconnecting thecentre withother locationsin the BlackCountry andbeyond

Dudley MBCCentro/ Busoperators/

Thecompletion ofeither public

Othermeasures toimprove

Policy 55 'BusInfrastructureImprovements' Westfield/

Dudley MBCtransportaccessibility toPolicy 59'PrimaryThoroughfares'

option (as setout in Chapter5) andcompletion ofPT7

and circulationwithin thecentre bynon-carmodes


Appendix 3'PublicTransportInfrastructureImprovements'

To achieve environmental transformation:

Objective 7: Ensure sustainable and high quality design in alldevelopment that has full regard to community safety and crime reduction

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Move towards100% with arating of 'good'or 'very good'by 2026

Core Outputindicator H6HousingQuality -Building for

Housing


Lifeassessment ofmajor housingschemescompleted

WestMidlandsPolice/

Dudley MBC/Developers/Police

Improvementfrom baselineof 12.6 per

Number ofburglarydwelling

Urban Design

RevenuesDudley MBC1000crimes per

householdsthousandbetween01/04/08 to31/03/09

households(Home OfficeCodes 28 and29)

WestMidlandsPolice/ Office



Number ofcriminaldamage

Urban Design

for NationalStatistics1000crimes per

1000population

householdsbetween01/04/08 to31/03/09

WestMidlandsPolice/ Office



Number ofmotor vehiclerelated crimesper thousandpopulation

Urban Design

for NationalStatistics1000

householdsbetween01/04/08 to31/03/09

Objective 8: Protect and enhance the wildlife, biodiversity and geologicalvalue of Brierley Hill by using a green infrastructure approach andenhancing watercourses and the wildlife corridors network to makeBrierley Hill more sustainable and climate proof

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Implementation/Delivery Agency


DudleyMBC

Developers &Dudley MBC -Conditions onplanningapplications

100%Protection of all, orsuitable mitigationfor, sites within thewildlife corridor.

Policy 67 'WildlifeCorridors'

DudleyMBC

Developers &Dudley MBC -Conditions onplanningapplications

100%Protection of all, orsuitable mitigationfor, Sites of LocalImportance forNatureConservation

Policy 68 'Sites ofLocal Importancefor NatureConservation'

DudleyMBC

Developers &Dudley MBC -Control through

100%Protection of all theexisting elementsof StrategicWildlife

Policy 66 'StrategicWildlife Corridors'

and conditions onplanningapplications

Corridor and nonew developmentspermitted blockingits proposed futureextent.

DudleyMBC

Developers &Dudley MBC -

100%Percentage ofdevelopments toinstall its

Policy 69 'TheLocal Environment'

Control throughproportionate and conditions onamount of green planning

applicationsinfrastructure(including wildlifecorridors) onsite orwithin the AAPboundary.

Objective 9: To remediate land from contamination through development

DataSource



DudleyMBC

Landowners/Developers/Dudley MBC

100%Percentage ofmonitored newdevelopments

Site allocations

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completed onpreviouslydeveloped land

Objective 10: To protect and enhance the locally distinctive characterof Brierley Hill, including its historic environment, cultural and builtheritage

DataSource



DudleyMBC

Dudley MBC0Number ofplanningpermissions

Policy 63'Conservation andEnhancement of

granted contrary toLocal CharacterHistoricand Distinctiveness

in Brierley Hill' EnvironmentOfficerrecommendation

DudleyMBC


Policy 64 'Canals'

affecting a canalgranted contrary toHistoricEnvironmentOfficerrecommendation

DudleyMBC


Policy 65'ArchaeologicalPriority Areas'

granted without anarchaeologicaldesk basedassessment/evaluation whenrequested to besupplied by theHistoricEnvironmentOfficer

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Dudley MBC0Number ofplanningpermissions within

Policy 2 'BrierleyHill High StreetConservation Area'

the ConservationArea grantedcontrary to HistoricEnvironmentOfficerrecommendation

Objective 11: Contribute to mitigating the causes and effects of climatechange by reducing the need to travel by private vehicle, promotingsustainable travel choices, delivering highest quality development,improving air quality and minimising the use of non-renewable energysources and waste production



Dudley MBCWestfield/Dudley MBC

Price of carpark charges

Introduction ofa car parkingmanagement

6'Implementation'

compatibleregime with otherincluding the majoruse of parking sub-regionalcharges centres ascompatible defined by thewith those in WestMidlands

RSSthe regionsnetwork ofmajor centres.

Dudley MBCDudley MBC40% reductionin SPD parking

Number of carparking spacesprovided withnewdevelopment

Policy 56 'CarParkingStandards' standards

across thewhole TownCentre by2026

7 Monitoring

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7 Monitoring

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Appendix 1 Brierley Hill Town Centre ImplementationFramework

The Implementation Framework presented overleaf describes each of the developmentblocks, infrastructure projects and total projected quantum of development expectedto be delivered in each stage of the plan. Issues about deliverability are highlighted.

The Implementation Framework is divided into 5 stages:

Stage 1 2009 - 2011: Initial 'front-loaded' investment driven largely bypublic sector interventions prior to adoption of the Area Action Plan.Stage 2 2009 - 2016: Second stage of public and private sectorinvestment not dependant on compliance with RSS pre-conditions forcomparison retail growth.Stage 3 2011-2016:Compliance with RSS pre-conditions for comparisonretail growth and significant private sector investment.Stage 4 2016 - 2021: Significant private sector investment building uponthe pace of change established in Stage 2.Stage 5 2021 - 2026: Long term opportunities for further developmentand regeneration building on the success of the well established,integrated and sustainable Town Centre.

This summary is intended to be read alongside Policy 72 'Securing Infrastructure &Planning Obligations' and Appendix 2 of this Area Action Plan, and the Council'sPlanning Obligations Supplementary Planning Document. The public transportinterventions are detailed separately in Appendix 3.

This implementation framework represents the best available knowledge aboutdelivery at the moment of writing. It is recognised that circumstances will changeover time or more information may become available which will impact upon thisframework. Flexibility has been built into the strategy to facilitate appropriatedevelopment in acknowledgement of these elements of risk. The implementation ofthe strategy and any significant change in circumstances will be monitored annuallyand reported in the Annual Monitoring Report.

Appendix 1 Brierley Hill Town Centre Implementation Framework

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http://www.dudley.gov.uk/environment--planning/planning/local-development-framework/annual-monitoring-report

RiskViability

Very low risk☺☺☺☺☺Viable£££££

Low risk☺☺☺☺Confidently viable££££

Moderate risk☺☺☺Likely to be moderately viable£££

High risk☺☺Uncertainty exists about viability££

Very high risk☺Unviable£

Table 12 Key for Implementation Framework


108Dudley

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1.1Stag

e1:

2009-2011

Initial

‘fron

t-loa

ded’

investmen

tprio

rto

adop

tionof

theAreaActionPlan

andachievem

ento

fRSS

pre-co

ndition

son

compa

rison

retailgrow

thdriven

largelyby

publicsector

interven

tions

Risk

Viab

ility

Timescale

Fund

ing

Deliverab

ility

Land

Assem

bly

Lead

Autho

rity

Project

Develop

men

tBlocks

☺☺☺☺

££££

Com

pletion

originally

soug

htfor

£3m

ofAW

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port

hasbe

en

Stourbridge

College

subm

itted

theirA

pplicationinPrin

cipleto

theLe

arning

andSkills

Cou

ncil

inMay

2007

.

Dud

leyMBC

andWestfield

owne

dland

tobe

assembled

Stourbridge

College

/Le

arning

&Skills

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ncil

Block

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“Stourbridge

College

”Th

ereis

sign

ificant

supp

ortfor

thisproject

Fund

ing

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AWMagreed

inprinciple.

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fterm

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htforthe

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tin-prin

cipleha

sbe

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ning

perm

ission

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ted

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brua

ry20

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ncefro

mthe

adjacent

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asindicatedcontam

inationan

dsite

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rmalsdu

etomineworking

sat

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y-in

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eof

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ers

includ

ing

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ley

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dlocal

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lby

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idland

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m

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cial

closureon

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15th

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,becom

ingthe20

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nder

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Partnershipfor

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pleted

Dud

ley

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CareTrust

Block

BR15

B

“Hea

lthan

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are

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109Dudley

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Carillion

contracted

andsche

me

runn

ingto

timetab

le

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ecommen

ced

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dremed

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scontrib

uted

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lthinitiative.Th

ene

gotiations

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Dud

leyPrim

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Trust,DudleyCouncil,Ad

vantage

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idland

s(AWM),Westfield

andCarillion

.The

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e-art

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ityfacilityisun

der

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ctionon

1.45

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attheform

erBrie

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lsite,inCottage

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blic-private

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ramme,

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ission

&£2

1.4millionof

fund

ingto

build

thecentre.

☺☺☺☺☺

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£20

09-2011

Fund

ingisas

forB

lock

BR15

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ingpe

rmission

(P07

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9)was

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tedon

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usethisvacant

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pleted

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ance

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dconstru

ctionof

asub-station,

linkedto

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lthan

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110Dudley

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CareCen

tre.How

ever,iffor

any

reason

theplan

ning

perm

ission

wereno

ttobe

implem

entedthen

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couldbe

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2009

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isblockiscurren

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2008

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othe

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inants

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ave

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eroad

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ber

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Com

pleted

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leyMBC

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PT5

PT11

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ecompleted

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ecompleted

contrib

uted

£20.32

m.Th

eremaining

“Brie

rleyHill

Sustainab

leAccess

Network”

£7.1m

ofthis

£27.4m

scheme

hasbe

enfund

edby

a


111Dudley

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publican

dprivatesector

local

contrib

ution.

☺☺☺☺

££££

Start

construction

2010

.

Anou

tline

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ing

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esignworks

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entedby

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h

Acquisitionof

land

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Dud

leyMBC

HighStre

etPub

licRea

lmWorks

AWM

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omic

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fund

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agreed

inen

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rtneringarrang

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Theprojectinclude

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Block

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6

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ildlifeCorrid

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ificant

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112Dudley

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Fund

ing

available

from

upliftin

valueof

blockH11

☺☺☺☺

££££

2009

-201

6Privatesector

fund

edCon

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leho

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oreStra

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aseof

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468at

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r60m

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,086

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roxTotal468

jobs


113Dudley

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1.2Stag

e2:

2009-2016

Seco

ndstag

eofpu

blican

dprivatesector

investmen

tnotde

pend

entonco

mplianc

ewith

RSS

pre-co

ndition

forcom

paris

onretailgrow

th

Risk

Viab

ility

Timescale

Fund

ing

Deliverab

ility

Land

Assem

bly

Lead

Autho

rity

Project

Develop

men

tBlocks

☺☺☺☺☺

££££

£2010-2016

Privatesector

fund

ed.

Thesiteiscurren

tlyoccupied

bytheBrie

rleyHillHea

lthCen

tre.

Theseservices

willbe

relocating

Non

erequ

ired–

inon

epu

blic

sectorow

nership

Reg

iona

lHea

lthAutho

rity/

Develop

erled

Block

BR2A

Thesite

willbe

vacated

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usewill

crea

tea

toBlock

BR15

bwithinthene

wHea

lthan

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areCen

trean

davailable

forreu

se

considerable

upliftin

value

once

open

,anticipated

in20

10.

Thissitewillthen

becomevacant

andavailableforred

evelop

men

t.

☺☺☺☺

££££

2009-2016

Privatesector

fund

edwith

publicsector

Block

BR2b

contains

indu

stria

luses

onAlbionStre

etwhich

are

outo

fcon

textan

dwhich

are

Land

assembly

requ

ired

Develop

erled

Block

BR2B

Pub

licsector

supp

ort

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licsector

intervention

interven

tionto

assistwith

land

considered

asha

ving

potential

forredevelopmentforuses

which

available

need

ed&

assemblyon

supp

ortreg

eneration.

Thereare

also

shop

san

doffices

fronting

theHighStre

et.

inprinciple.

Relocation

approved

inprinciple

partof

thesite.

AWMen

dorsed

interven

tionin

ofexisting

toassist

with

land

assembly

thisblockinan

outline

applicationin

Janu

ary20

08.

busine

ssmay

bene

eded

.


114Dudley

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Relocationof

existing

busine

sses

requ

ired.

☺☺☺

££££

2011-2016

Privatesector

fund

edFram

edby

PT11'thepa

rallel

route',thisblockcurren

tlycontains

aDud

leyMBCow

ned

Partiallan

dassembly

requ

ired

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erled

Block

BR9

Sub

jectto

provision

of

Sub

jectto

land

assembly

Pub

licsector

interven

tion

securedto

assistwith

land

assembly.

publiccarp

arkan

dvacant

land

,ashop

,den

talsurge

ryan

dflat

which

areprivatelyow

nedan

da

restau

rant.Itisessentialtha

tno

developm

entoccurswhich

would

comprom

isetheprovisionof

an

multi-decked

car

parkingat

Block

BR12

adeq

uatelevelofcar

parkingfor

theHighStreetan

dthereforethe

loss

ofthepu

bliccarp

arkwillno

tbe

allowed

untilthatcapa

cityha

sbe

enre-provide

delsewhe

rewithintheHighStre

etan

dLo

wer

Brie

rleyarea

s.

☺☺☺

£££

2010-2016

Investmen

tin-prin

cipleha

sbe

ensecured

Thissiteiscurren

tlyoccupied

byDud

leyMBCOfficesinclud

ing

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sing

Office

andthe

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assembly

requ

ired

Stourbridge

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/Develop

erled

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Options

arebe

ing

explored

Optionto

purcha

seland

being

from

the

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larsDay

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ityspacean

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negotiated.

Furth

eralliedto

public

Stourbridge

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have

expressedinterestinthisBlock

aspo

ssiblefuture

expa

nsion

the

College

sector


115Dudley

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intervention

may

bene

eded

.

spaceforthe

College

orarelated

educationorleisureuseinalater

phase.

Aspa

rtof

those

discussion

stheCou

ncilha

s

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me

yet

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tified.

explored

thefeasibilityof

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over

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erterm

toen

able

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ensive

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velopm

ent

ofthisblock.

☺☺☺☺

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2009-2016

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licsector

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tion

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Thisga

teway

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/Develop

erled

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Lowrisk

with

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aview

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ga

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meon

celand

assembly

constra

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overcome

☺☺☺

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Privatesector

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enity

space

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tlyused

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celevel

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arking

.Th

ere-provision

of

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ired

Develop

erled

Block

BR11

Sub

jectto

provision

of

New

uses

willcrea

tean

upliftin

value

parkingspaces

aspa

rtof

the

multi-storey

carp

arkprop

osed

onBlock

BR12

willen

ablethe

rede

velopm

entand

bette

ruse

ofthisarea

.

multi-decked

car

parkingat

Block

BR12


116Dudley

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☺☺☺

££2009-2016

TheBrie

rley

HillMulti

DeckedCar

Thereisane

edto

iden

tifya

locationfora

multi-de

cked

car

parktoservetheHighStreetan

d

Land

assembly

may

berequ

ired

–inon

eprivate

owne

rship

Dud

leyMBC

Block

BR12

Dependant

onviab

ility

ofothe

r

Plann

ing

obligations

and

ParkFe

asibility

Study

consolidate14

existingsurfa

cecarp

arks.T

hisde

velopm

ent

Blocks

possible

determ

ined

that

blockha

sbe

eniden

tifiedas

anan

dpu

blic

thecarp

arkwill

approp

riate

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giventhelinkto

provision

sector

bede

liverab

letheAsdasupe

rmarket,the

ofintervention

alon

gsidewrap

centralityof

thelocation,

the

plan

ning

need

edto

fund

delivery

arou

ndde

velopm

ent

andpo

tential

expa

nsionof

existingland

usean

dthe

constru

ctionof

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te.Astud

yha

sbe

enun

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kento

determ

inethe

econ

omicfeasibilityofde

livering

themulti-de

cked

carp

ark.

gainan

dtherefore

sensitive

tomarket

cond

ition

stheexisting

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rmarket.

Furth

erinvestigations

andde

tailed

explorationof

fund

ingop

tions

willbe

need

ed.

Itisan

ticipated

that

the

developm

entof

theCar

Park

willcostcirca.

£15.3m

-£17.7m.

☺☺☺

£££

2009-2016

Privatesector

fund

edTh

issite

iscurren

tlyprivately

owne

dan

doccupied

bytheFa

tYu

eTempleon

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Stre

et.

Inon

eprivate

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rship

Develop

erled

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A

Sub

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jectto

re-provision

orIn

thecontexto

fwider

rege

nerationan

dthe


117Dudley

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constru

ctionofMetroandCentra

lAv

enue

itisconsidered

that

this

site

hassign

ificant

potentialfor

Yue

Temple

and

relocation

oftheFa

tYu

eTemple

moreintensiveuseinkeep

ing

with

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options

for

their

Plan.

Thiswou

ldho

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necessitate

there-provision

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re-provision

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withinthe

centre

☺☺☺

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licsector

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tionis

likelyto

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andoccupied

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strialunitsho

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leyMBC

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F

Sub

jectto

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licsector

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iredto

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eliveryOffice,A

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ileWelding

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oodstock

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rSup

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psan

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itsof

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ingEstate.

relocation

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esses

need

edassistwith

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assembly

assembly.

Dud

leyMBC

andAW

Mto

explorethe

oppo

rtunities.

butu

plift

inland

values

will

supp

ort

development

☺☺☺☺

££££

2009-2016

Privatesector

fund

edTh

isblockison

partoftheform

erBrie

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lsite

andon

land

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lowne

dby

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Non

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ired–

inon

eprivate

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Westfield/

Develop

erled

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D

No

sign

ificant

constraints


118Dudley

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130Dudley

Council

Brierley

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ent

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131Dudley

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Publication

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intheHighStre

etarea

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Physicalimprovem

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tro/

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132Dudley

Council

Brierley

HillA

reaAction

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Publication

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Dependant

onrisks

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133Dudley

Council

Brierley

HillA

reaAction

Plan

Publication

Docum

ent

1.3Stag

e3:

2011-2016

Com

plianc

ewith

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Non

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led

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134Dudley

Council

Brierley

HillA

reaAction

Plan

Publication

Docum

ent

Developer

committed

toproject

theBlack

Cou

ntry.F

urthermore,

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erryHillwill

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sector

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are

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135Dudley

Council

Brierley

HillA

reaAction

Plan

Publication

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☺☺☺☺☺

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Privatesector

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136Dudley

Council

Brierley

HillA

reaAction

Plan

Publication

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☺☺☺☺☺

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137Dudley

Council

Brierley

HillA

reaAction

Plan

Publication

Docum

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☺☺☺☺☺

££££

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2009-2016

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138Dudley

Council

Brierley

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reaAction

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Thisisthecriticalstage

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139Dudley

Council

Brierley

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reaAction

Plan

Publication

Docum

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1.4Stag

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2016-2021

Sign

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140Dudley

Council

Brierley

HillA

reaAction

Plan

Publication

Docum

ent

☺☺

£££

2016-2021

Privatesector

fund

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Pub

licsector

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ned.

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idland

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Land

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ission

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141Dudley

Council

Brierley

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reaAction

Plan

Publication

Docum

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£££

2016-2021

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146Dudley

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147Dudley

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152Dudley

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1.5Stag

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Long

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have

contam

inated

parts

ofthesite.

relocation/


153Dudley

Council

Brierley

HillA

reaAction

Plan

Publication

Docum

ent

reprovision

for

busine

ss

Infrastruc

ture

Projects

☺☺☺

£££

2021

-202

6Priva

tesector

funded.

Develop

men

talong

therouteof

thecorridor

will

berequ

iredto

improvean

dde

liver

thecorridor

throug

hbo

thon

andoffsite

mecha

nism

sas

approp

riate.

Land

assembly

requ

ired

Develop

erled

Wildlife

Networkat

BlocksH1,

H2,

H3,

H4

andH7

Dep

enda

nton

inpu

tfro

mall

blocks

Dep

enda

nton

viab

ility

ofdevelop

ment

blocks

☺☺☺

£££

2021

-202

6Priva

tesector

funded.

Existingthorou

ghfare

requ

iring

improvem

ent,

particularly

toconn

ectionun

derthe

railw

ayline.

Block

H7willbe

requ

iredto

addressthat

conn

ection.

Existing

high

way

Develop

erled

PT2

8

Dep

enda

nton

delivery

ofBlock

H7

Dep

enda

nton

viab

ility

ofdevelop

ment

blocks

☺☺☺☺

£££

2021

-202

6Priva

tesector

funded.

Tobe

provided

alon

gsidede

velopm

entofB

locks

H3an

dH4.

Land

assembly

requ

ired

Develop

erled

PT2

9

Dep

enda

nton

delivery

ofBlocks

H3&H4

Dep

enda

nton

viab

ility

ofdevelop

ment

blocks


154Dudley

Council

Brierley

HillA

reaAction

Plan

Publication

Docum

ent

☺☺☺☺

£££

2021

-202

6Priva

tesector

funded.

Tobe

provided

alon

gsidede

velopm

entofB

locks

H1,

H2an

dH4.

Non

erequ

ired–

inon

eprivate

owne

rship

Develop

erled

PT3

0

Dep

enda

nton

delivery

ofBlocks

H2,

H3&

H4

Dep

enda

nton

viab

ility

ofdevelop

ment

blocks

☺☺☺

£££

2021

-202

6Priva

tesector

funded

Physicalimprovem

entstoinfra

structurerequ

ired

tosupp

orte

nhan

cedpu

blictra

nspo

rtne

twork.

Detailsof

each

interven

tionto

beclarified

.

Dud

ley

MBC/a

spe

reach

block

Dud

ley

MBC/

Cen

tro/

Develop

erled

Tran

sport

Infrastructure

Impro

vements

Dep

enda

nton

risks

ofea

chblock

Dep

enda

nton

viab

ility

ofea

chblock

☺☺☺

£££

2021

-202

6Priva

tesector

funded

Secon

dary

routes

andsm

allerp

ublic

spaces

tobe

provided

whe

reap

prop

riate

withinan

dbe

twee

nde

velopm

entb

locks

Aspereach

block

Develop

erled

Secon

dary

thoroughfa

res

andspaces

Dep

enda

nton

risks

ofea

chblock

Dep

enda

nton

viab

ility

ofea

chblock

☺☺☺

£££

2021

-202

6Priva

tesector

funded

Con

tribu

tions

toaffordab

leho

usingrequ

iredin

linewith

theJointC

oreStra

tegy

forthe

Black

Cou

ntry

Aspereach

block

Develop

erled

Affo

rdab

leho

using

Dep

enda

nton

risks

ofea

chblock

Dep

enda

nton

viab

ility

ofea

chblock

Theou

tputsof

thislastph

aseof

developm

enta

reexpe

cted

tobe

,broad

ly,as

follows:


155Dudley

Council

Brierley

HillA

reaAction

Plan

Publication

Docum

ent

Equ

ivalen

ttoap

proximately240dw

ellin

gs20

,400

m2

Residen

tial

1794

at1jobpe

r19m

234

085m

2Office

App

roxTotal1794Jo

bs

TotalS

trateg

yOutpu

ts2009

-2026

TheAreaActionPlanstrategy

estim

ates

that

thefollowingou

tputsof

developm

entw

ouldbe

delivered

over

thelifeof

theplan

:

Equ

ivalen

ttoap

proximately3233

dwellin

gs27

4,76

5m

2Residen

tial

11,579

at1jobpe

r19m

222

0,01

0m

2Offices

8,18

8at

1jobpe

r18m

214

7,39

2m

2A1Retail

15,766

m2

A2–A5

5411

m2

C1

794at

1jobpe

r60m

247

,653

m2

D1

584at

1jobpe

r60m

235

,065

m2

D2

App

roxTotal21,147Jo

bs


156Dudley

Council

Brierley

HillA

reaAction

Plan

Publication

Docum

ent

Appendix 2 Summary of Development Outputs &Infrastructure Requirements in Brierley Hill Town Centre2009-2026

The summary of development outputs and infrastructure requirements presentedoverleaf proposes the packaging of certain infrastructure with particular DevelopmentOpportunity Blocks. This will provide clarity to the developer on what specific on-siteand off-site works are required to accompany the delivery of each development,complementing the generic requirements as set out in the Council's PlanningObligations Supplementary Planning Document.

The summary is divided into 5 stages:

Stage 1 2009 - 2011: Initial 'front-loaded' investment driven largely bypublic sector interventions prior to adoption of the Area Action Plan.Stage 2 2009 - 2016: Second stage of public and private sectorinvestment not dependant on compliance with RSS pre-condition forcomparison retail growth.Stage 3 2011-2016:Compliance with RSS pre-conditions for comparisonretail growth and significant private sector investment.Stage 4 2016 - 2021: Significant private sector investment building uponthe pace of change established in Stage 2.Stage 5 2021 - 2026: Long term opportunities for further developmentand regeneration building on the success of the well established,integrated and sustainable Town Centre.

This summary is intended to be read alongside the Securing Infrastructure & PlanningObligations policy and Appendix 1 of this Area Action Plan, and the Council's PlanningObligations Supplementary Planning Document. Details about public transportinterventions are given separately in Appendix 3.

Appendix 2 Summary of Development Outputs & Infrastructure Requirements inBrierley Hill Town Centre 2009-2026

157Dudley

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HillA

reaAction

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Publication

Docum

ent



2.1Stag

e1:

2009-2011

Initial

‘fron

t-loa

ded’

investmen

tprio

rto

adop

tionof

theAreaActionPlan

andachievem

ento

fRSS

pre-co

ndition

son

compa

rison

retailgrow

thdriven

largelyby

publicsector

interven

tions

Status

Infra

structureProject

Status

Develop

men

tBlock

Projectresults

inloss

ofWildlifeCorrid

or.

Com

pensationbe

ingde

livered

throug

hen

hancem

ento

fSLINCan

dStra

tegic

WildlifeCorrid

or

WildlifeCorrid

orPlann

ingap

plicationap

proved

subjecttoS10

6inFe

brua

ry20

09.

Com

pletionon

-site

soug

htfor

Sep

tembe

r2011subjecttofund

ing.

Block

BR13

Can

dBR14

(Stourbridge

College

First

Pha

se)

Projectgran

tedplan

ning

perm

ission

and

substantially

completed

priortoad

option

ofAAP

Not

applicab

leUnd

erconstru

ction.Sched

uled

tobe

operationa

lJan

uary

2010

.Block

BR15

B(Hea

lth&Social

CareCen

tre)

Projectgran

tedplan

ning

perm

ission

and

substantially

completed

priortoad

option

ofAAP

Not

applicab

lePlann

ingpe

rmission

gran

tedFe

b20

08forc

arpa

rkingan

dha

rd-stand

ingfora

Mob

ileMag

netic

Reson

ance

Imag

ingUnit(MRI)an

dsub-stationlinkedto

Hea

lthCen

tre

Block

BR15

E(adjacen

tHea

lth&

SocialCareCen

tre)

SLINC,W

ildlifeCorrid

or&Stra

tegic

WildlifeCorrid

orrequ

ireen

hancem

ent

WildlifeCorrid

orPlann

ingap

plicationsubm

itted

for

chan

geof

use.

Block

H11

(‘Bod

ykraft’site,

HartsHill)


158Dudley

Council

Brierley

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reaAction

Plan

Publication

Docum

ent

Status

Other

Infrastruc

ture

Project

Com

pleted

andop

enNovem

ber2

008

PT4

,PT5

,PT11

(Brie

rleyHillSustainab

leAccessNetwork)

Outlinefund

ingap

plicationen

dorsed

byAW

MinJanu

ary20

08an

dbidbe

ingprog

ressed

fors

ubmission

in20

09.

HighStre

etPub

licRea

lmWorks

(HighStre

etIm

provem

ents,

Sou

thernGatew

ay,L

inkSpa

ce&NorthernGatew

ay)

Pleaseno

tethat

someof

theinfra

structureprojectsinthisph

aseareno

tlinkedto

thede

velopm

entb

locks.

Thisisbe

causethe

developm

entsan

dprojectsha

vebe

enprog

ressed

priortothead

optionof

theAreaActionPlan.


159Dudley

Council

Brierley

HillA

reaAction

Plan

Publication

Docum

ent

2.2Stag

e2:

2009-2016

Seco

ndstag

eofpu

blican

dprivatesector

investmen

tnotde

pend

entonco

mplianc

ewith

RSS

pre-co

ndition

forcom

paris

onretailgrow

th

Status

Infrastruc

ture

Status

Develop

men

tBlock

Nodirectimpa

cton

major

infra

structure.

Gen

eral

requ

iremen

tstowards

plan

ning

obligations

inBrie

rleyHillTown

Cen

treap

ply.

Gen

eralrequ

iremen

tsap

ply

Occup

iedby

theBrierle

yHillHea

lthCen

trewhich

willrelocate

tothe

Health

andSo

cialCareCentre

once

open

in20

10.Th

issite

willthen

becomeavailablefor

rede

velopm

ent.

Block

BR2A

(westo

fthe

High

Stre

et)

Nodirectimpa

cton

major

infra

structure.

Gen

eral

requ

iremen

tstowards

plan

ning

obligations

inBrie

rleyHillTown

Cen

treap

ply.

Gen

eralrequ

iremen

tsap

ply

Con

tainsprivatelyow

nedindu

stria

luses,sho

ps&offices.Poten

tialfor

rede

velopm

enttoform

ano

rthern

gateway

toHighStre

et.

Block

BR2B

(at

theno

rtherntip

oftheHighStre

eton

itswestern

side

)

Con

tribu

tionrequ

iredto

compe

nsateforthe

loss

ofcar

parkingessentialtothefunctionof

theLo

calS

hopp

ingArea.

Multi-de

ckcarp

ark

Currentlyinmixof

publican

dprivateow

nership.

Inform

alprop

osalbe

enmad

eforo

ffice

developm

enth

ere.

Essen

tialtha

tno

developm

enttakes

placeun

tilcarp

arkspacere-provide

d.

Block

BR9(

‘island

’site

north

ofHighStre

etfra

med

bythe

BHSANan

dLe

velS

treet)


160Dudley

Council

Brierley

HillA

reaAction

Plan

Publication

Docum

ent

Status

Infrastruc

ture

Status

Develop

men

tBlock

Develop

men

twillha

veto

adeq

uatelyad

dressPT7

and

Brie

rleyPlace.Gen

eral

Gen

eralrequ

iremen

tsap

ply

Possiblefutureexpa

nsionspacefor

theCollege

orarelateduse.

Nee

dto

relocate

existingCou

ncil

Block

BR10

(sub

sequ

ent

phaseof

Stourbridge

College

)requ

iremen

tstowards

plan

ning

obligations

inBrie

rleyHillTown

Cen

treap

ply.

services.Investm

entin-principle

securedfro

mtheLe

arning

and

Skills

Cou

ncil.

Nodirectimpa

cton

major

infra

structure.

Gen

eral

requ

iremen

tstowards

plan

ning

obligations

inBrie

rleyHillTown

Cen

treap

ply.

Gen

eralrequ

iremen

tsap

ply

Currentlyinmixed

owne

rships

but

AWM

have

startedpu

rcha

sing

prop

ertiesto

facilitateaprivate

sector

sche

meon

celand

assembly

constra

intsareovercome

Block

BR20

(north-eastern

gateway

onto

HighStre

et)

Con

tribu

tionrequ

iredto

compe

nsateforthe

loss

ofcar

parkingessentialtothefunctionof

Multi-de

ckcarp

ark

Brie

rleyPlace

Currentlyused

aspa

rkingbu

tre-provision

ofspaces

inthe

multi-de

ckcarp

arkwillallowfor

rede

velopm

enta

ndbe

tteru

seof

thisarea

.

Block

BR11

(adjacen

tBrierley

Place)

theLo

calS

hopp

ingArea.

Develop

men

twillbe

requ

iredto

addressBrie

rleyPlace.

Block

itselfformspa

rtof

the

essentialinfrastructureto

bede

livered

withintheTownCen

tre.

Multi-de

ckcarp

ark

Feasibilitystud

yun

derta

kenon

deliverab

ility&fund

ingmod

elsfor

aMulti-DeckedCar

Park.

Block

BR12

(Asdacarp

arkin

Lower

Brie

rley)


161Dudley

Council

Brierley

HillA

reaAction

Plan

Publication

Docum

ent

Status

Infrastruc

ture

Status

Develop

men

tBlock

Develop

men

twillha

veto

adeq

uatelyad

dressPT

7.Gen

eral

requ

iremen

tstowards

plan

ning

obligations

inBrie

rleyHillTown

Cen

treap

ply.

Gen

eralrequ

iremen

tsap

ply

Privatelyow

nedan

doccupied

bythetemple.

Significan

tsite

inhe

art

oftownbu

tred

evelop

men

twou

ldne

cessitate

relocationof

the

temple.

Templeha

sno

tyet

enga

gedintheAAP.

Block

BR15

A(Fat

YueTemple

onCottage

Stre

et)

PT1

2(part)to

beprovided

alon

gsideBlock

BR15

F.PT1

2(part)

Inmultipleprivateow

nerships

&occupied

byindu

stria

lunits.P

ublic

sector

interven

tionlikelyto

bene

eded

forlan

dassembly.

DMBC

&AW

Mtoexploretheop

portu

nities.

Block

BR15

F(in

dustria

lareain

Lower

Brie

rley)

Can

al-sideprimarythorou

ghfare

tobe

provided

alon

gside

compe

nsation&mitiga

tionforthe

wildlifecorridor

PT9

WildlifeNetwork(SLINC,W

ildlife

Corrid

or&Stra

tegicWildlife

Corrid

or)

Thesite

iscurren

tlyvacant

and

availableforred

evelop

men

tbutwill

need

toad

dressMerry

HillPlace,

PT7

andan

ypu

blictra

nspo

rtimprovem

ents.

Block

BR15

D(fo

rmer

Brie

rSchoo

lsite)

Thefirstsections

ofne

wcana

l-sideroutes,p

arto

fPT1

2,a

pede

stria

nbridge

linkacross

the

PT8

,PT9

&PT1

2(part)

Pedestrianbridge

linkacross

canal

Thesite

hasalread

yga

ined

plan

ning

perm

ission

butthe

reisa

£2m

fund

ingga

p.AW

Miskeen

tosupp

ortthe

deliveryofem

ploymen

t

BlockBR

16Dand

BR15

G“Dan

iels

Wha

rf”cana

land

improvem

entsto

the


ildlife

Corrid

or&Stra

tegicWildlife

Corrid

or)

activity

onthesitean

dmed

iumterm

interven

tions

areinclud

edinan

endo

rsed

outline

fund

ing

application.

SLINC,W

ildlifeCorrid

oran

dStra

tegicWildlifeCorrid

orto

bede

livered

aspa

rtof

‘Dan

iels

Wha

rf’.T

wope

rmission

sbe

en


162Dudley

Council

Brierley

HillA

reaAction

Plan

Publication

Docum

ent

Status

Infrastruc

ture

Status

Develop

men

tBlock

gran

tedan

dthede

velope

ris

exploringfurth

erreconfiguringthe

sche

meto

addressthefund

ing

gap.

Outlinepe

rmission

gran

tedfor

pedestrianlinkincorporatingMerry

HillPlace

aspa

rtof

the‘Leisure

Plateau

’schem

e

PT7

(part)

Merry

HillPlace


ildlife

Corrid

or&Stra

tegicWildlife

Corrid

or)

Outlineperm

ission

grantedin2006.

Likelyto

bepu

rsue

dfurth

erin

conjun

ctionwith

theretail

expa

nsion.

Block

C2an

dC3

“The

Leisure

Plateau

”

Access

andtre

atmentsandon-site

Stra

tegicWildlifeCorrid

orto

bede

livered

aspa

rtof

the

developm

entschem

eon

Block

P1

PT2

0,PT1

6pa

rt,PT1

corner

treatmen

t

WildlifeNetwork(W

ildlifeCorrid

or&Stra

tegicWildlifeCorrid

or)

Vacant

site

ofform

erRob

inHoo

dpu

bconstra

ined

bypresen

ceof

electricitypylon

Block

P1

(Ped

moreRoa

dfro

ntag

e)

Onsite

provisionof

functiona

lStra

tegicWildlifeCorrid

orconnectingtowidernetworklinking

Fens

Poo

lsto

SaltwellsLo

cal

NatureReserve

WildlifeNetwork(Stra

tegicWildlife

Corrid

or)

Privatelyow

nedby

Westfield,much

ofthesite

alread

yvacant

orsoon

tobe

comevacant.D

eliveryofho

tel

subjecttomarketd

eman

d&

crea

tionof

supp

ortingattra

ctions

Block

P4

(fron

tage

toPed

moreRoa

dno

rthof

Level

Stre

et)


163Dudley

Council

Brierley

HillA

reaAction

Plan

Publication

Docum

ent

Status

Infrastruc

ture

Status

Develop

men

tBlock

Improvem

enttotheexisting

WildlifeCorrid

orWildlifeNetwork(W

ildlifeCorridor)

Privatelyow

nedblockcontaining

onebu

ildingof

historicinterest.

Block

BR13

A(retail

wareh

ousing

inCan

alWalk

Sou

th)

Tobe

provided

alon

gsidethe

developm

ento

fBlock

BR13

C.

Improvem

enttotheexisting

WildlifeCorrid

or

PT1

0(part)

WildlifeNetwork(W

ildlifeCorridor)

Possiblefutureexpa

nsionspacefor

theCollege

orarelateduse.

Nee

dto

relocate

Pop

lars

Hea

lthCen

tre.

Investmentin-principlesecuredfro

mtheLS

C.

Block

BR13

B(sub

sequ

ent

phaseof

Stourbridge

College

)

Tobe

provided

alon

gsidethe

developm

ento

fBlock

BR13

C.

Improvem

enttotheexisting

WildlifeCorrid

or

PT1

0(part)

WildlifeNetwork(W

ildlifeCorridor)

Possiblefutureexpa

nsionspacefor

theCollege

orarelateduse.

Block

BR13

C(sub

sequ

ent

phaseof

Stourbridge

College

)

Gen

eralrequ

iremen

tstowards

plan

ning

obligations

inBrierle

yHill

TownCen

treap

ply.

Gen

eralrequ

iremen

tsap

ply

Leaseon

theexistingusetoshortly

expire

which

willen

able

rede

velopm

entfor

aho

tel.

BlockBS

1(BES

Ttra

iningcentre)

Tobe

provided

alon

gsidethe

developm

ento

fBlock

W1.

PT2

4willbe

requ

iredto

safegu

ardthe

PT1

4(part)

PT2

4(part)

Privatelyow

nedby

Westfield.

Significan

tcha

nges

inlevelsto

beovercome.Developmentdependant

onriseinde

man

dforo

ffice

use.

Block

W1(site

ofOrie

ntalPea

rlat

Waterfro

nt)

Metro

routean

dmakeprovision

WildlifeNetwork(W

ildlifeCorridor)

forb

uspriorityan

dintercha

nge.


164Dudley

Council

Brierley

HillA

reaAction

Plan

Publication

Docum

ent

Status

Infrastruc

ture

Status

Develop

men

tBlock

Mitiga

tion&compe

nsation

requiredforany

loss

oftheexisting

wildlifene

twork

Thefirstsectionof

thegridof

streetsan

dRou

ndOak

Place

toem

erge

with

BlocksW2&W3.

PT2

1,PT2

2

PT2

4(rem

aind

er),PT5

(part)

Dep

enda

nton

deman

dforo

ffices

andprovisionofalternativepa

rking

toreplacetheexistingsurfa

cecar

park

toservicetheWaterfro

ntan

dmee

tthe

requ

iremen

tsof

thene

wde

velopm

ent.

Block

W2&W3

(firstp

hase

Waterfro

ntexpa

nsion)

PT24

willbe

requ

iredtosafegu

ard

theMetro

routean

dmake

provisionforb

uspriorityan

dintercha

nge.

Rou

ndOak

Place

(part)

Bus

stop

Tobe

provided

withinthefirstpa

rtof

thede

velopm

ento

fBlock

W5

Rou

ndOak

Place

(rem

aind

er)

WildlifeNetwork(W

ildlifeCorrid

or&Stra

tegicWildlifeCorrid

or)

InWestfield’sow

nership.

Available

fordevelopmentsubjecttoprovision

ofalternativecarp

arking

and

increa

seinde

man

dforo

ffices.

Block

W5(part)

(currentlypa

rking

forW

aterfro

nt)


165Dudley

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2.3Stag

e3:

2011-2016

Com

plianc

ewith

RSS

pre-co

ndition

sforc

ompa

rison

retailgrow

than

dsign

ificant

privatesector

investmen

t

Status

Infrastruc

ture

Status

Develop

men

tBlock

Tobe

provided

alon

gsidethe1st

phaseretailexpa

nsionof

Merry

Hill.F

lexibilitywillbe

need

edfor

Merry

HillPlace

(rem

aind

er)

LevelS

treet

Squ

are

Sub

jectto

compliancewith

RSS

pre-cond

ition

sforcom

parison

retail

grow

th.Westfieldgeared

uptostart

pre-ap

pdiscussion

sin20

09/201

0.

BlocksC4,C5,R5

andR6(first

phaseretail

expa

nsionof

Merry

Hill)

Metro

andits

term

inus.S

ome

elem

entstobe

provided

alongside

PT13

,PT7

‘Cen

tralAvenu

e’,P

T8,

PT9

(part),

PT1

0(part),

PT1

2(part)&PT1

4(part)

theretailexpa

nsionof

Merry

Hill

orearlierwithintheredevelopm

ent

ofBlock

C2as

partof

theleisure

platea

uprop

osals.PT1

2(part)to

beprovided

alon

gsideBlock

C4.

Brie

rleyPlace


ildlife

Corrid

or&Stra

tegicWildlife

Corrid

or)

Bus

stop

enha

ncem

ents

Nodirectimpa

cton

major

infra

structureasidefro

mBrie

rley

Place.G

eneralrequ

iremen

ts

Gen

eralrequ

iremen

tsap

ply

Site

owne

rspu

shingfore

arliest

possiblede

livery.Prio

rto20

16pe

rmission

canon

lybe

gran

tedif

Block

BR1

(rede

velopm

entof

theMoo

rCen

tre)

towards

plan

ning

obligations

and

publicrealm

inBrie

rleyHillTown

Cen

treap

ply.

policytestsintheJointC

ore

Stra

tegy

aremet.App

lication

expe

cted

within18

mon

thsof

approvalof

RSS2.


166Dudley

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Plan

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Status

Infrastruc

ture

Status

Develop

men

tBlock

Tobe

provided

with

blocks

R4&

R5to

supp

orta

ccessinto

expa

nded

Merry

Hill.

PT1

2(part)

Prio

rto20

16pe

rmission

canon

lybe

gran

tedifpo

licytestsintheJoint

CoreStra

tegy

aremet

anda

detailedsche

meforB

lock

BR1ha

sbe

enap

proved

.

Block

R4(next

phaseMerry

Hill

expa

nsion)

Status

Other

Infrastruc

ture

TosatisfytheRSSpo

licyPA

11Apre-cond

ition

son

theop

erationof

newcompa

rison

retailwithintheTown

Cen

treimprovem

entsto

publictra

nspo

rtarerequ

ired.

Thepu

blictra

nspo

rtstrategy

isexpe

cted

tobe

fund

edby

amixof

publican

dprivatesector

fund

ing.

Pre-M

etro

Pub

licTran

sport

Improvem

ents

Gaine

dstatutorypo

wersinMarch

2005

.Cen

troareactivelypu

rsuing

deliveryop

tions.

Midland

Metro


167Dudley

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2.4Stag

e4:

2016-2021

Sign

ificant

privatesector

investmen

tbuildingup

onthepa

ceof

chan

geestablishe

din

Stag

e2

Status

Infrastruc

ture

Status

Develop

men

tBlock

One

privateland

owne

risen

gage

dbu

tsup

porting

ongo

ingindu

stria

luse.

Pub

licsector

interven

tion

Block

BR15

COne

privateland

owne

risen

gage

dbu

tsup

porting

ongo

ingindu

stria

luse.

Publicsector

interven

tionmay

Block

BR15

C

may

berequ

iredifalternative

berequ

iredifalternativeprem

ises

cann

otbe

foun

dan

dtheprivate

sector

fails

tofacilitatechan

ge.

prem

ises

cann

otbe

foun

dan

dthe

privatesector

fails

tofacilitate

chan

ge.

Con

tribu

tions

willbe

requ

iredfro

mblocks

BR16

A,B

R16

B,B

R16

Can

dBR15

C.Pub

licsector

PT1

2(part)

Theseblocks

areprivatelyow

ned

andinmixed

owne

rships.O

neof

theoccupiersha

sexpresseda

preferen

ceto

remainop

erating

on-site.

Block

BR16

A,

BR16

BBR16

C(fron

tingLe

velS

t.inLo

wer

Brie

rley)

interven

tionmay

bene

cessaryto

secure

thisinfra

structureina

coordina

tedway.

PT16

subjecttolong

term

potential

retaile

xpan

sion

andde

velopm

ent

ofBlock

R10

.

PT1

6(rem

aind

er)

PT1

7&Merry

HillBus

Station

Sitesareavailableford

evelop

men

t&thede

velope

rissupp

ortiveofthe

plan

sbu

tretailexpan

sion

isde

pend

ento

nprovisionof

BlocksC2,

C3,

R3an

dR10

(at

Merry

Hill)

Ontheba

sisof

Merry

HillBus

Stationcontinuing

inits

presen

tlocationPT1

7willprovidemore

efficient

busaccess

from

the

Ped

moreRoa

d.


ildlife

Corrid

or&Stra

tegicWildlife

Corrid

or)

multi-storey

parkingan

dtheretail

allowan

cesinPha

se2of

theWest

Midland

sReg

iona

lSpa

tialStra

tegy.


168Dudley

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Status

Infrastruc

ture

Status

Develop

men

tBlock

Con

tribu

tions

wou

ldbe

requ

ired

tothewildlifene

twork.

New

developm

entw

ouldalso

need

toad

dressPT1

0.

PT1

0(part)


ildlife

Corrid

or&Stra

tegicWildlife

Corrid

or)

Privatelyow

nedcurren

tlyop

erationa

lind

ustrialsite.

Land

owne

rhas

indicated

willingn

essto

moveifalternative

indu

stria

lpremises

canbe

foun

d.

BlockBR

13Dan

dBR13

E(Van

Leeu

wen

Whe

eler)

Con

tribu

tions

wou

ldbe

requ

ired

tothewildlifene

twork.

New

developm

entw

ouldalso

need

toad

dressPT1

0.New

developm

ent

may

affectexistingPT8

.

PT1

0(part)


ildlife

Corrid

or&Stra

tegicWildlife

Corrid

or)

Thissite

isow

nedan

doccupied

byLink

51.T

heland

owne

ris

supp

ortiveof

allocationfor

alternativeuses.

Block

CW1

Nospecificrequ

iremen

tsaside

from

WildlifeCorrid

orimprovem

entsalthou

ghge

neral

WildlifeNetwork(W

ildlifeCorridor)

Therearesign

ificant

levelcha

nges

andtheslop

eisimpo

rtantfornature

conservationan

dmigrationof

speciesinBrie

rleyHill.

Block

W4(vacan

tcarp

arking

siteat

Waterfro

nt)

contrib

utions

need

edas

applied

toallblocksinclud

ingmitiga

tion

forlossof

partof

theexisting

wildlifene

twork.

Block

tocompletean

dad

dress

Rou

ndOak

Place

andcomplete

PT5

,particularlyto

providethe

Rou

ndOak

Place

(rem

aind

er)

PT5

(rem

aind

er)

Availableforred

evelop

men

tsub

ject

toprovisionof

alternativecar

parking

Block

W5(vacan

tcarp

arking

siteat

Waterfro

nt)

pedestrianlinkfro

mtheWaterfro

ntWildlifeNetwork(W

ildlifeCorrid

or&Stra

tegicWildlifeCorrid

or)


169Dudley

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Status

Infrastruc

ture

Status

Develop

men

tBlock

toPed

moreRoa

d.Block

also

tocrea

teon

-site

wildlifecorridor

linking

towider

network.

Tobe

provided

alon

gsidethe

intensificationof

Waterfro

ntWest

inBlocksWW1,

WW2an

dWW3

PT2

5

PT2

6

Owne

dby

Westfield,

therearea

varie

tyofland

uses

andcompa

nies

occupyingthesite.Red

evelop

men

tform

oreintensiveusemay

beconstra

ined

byexistingleases

and

provisionof

suitablecarp

arking

.

Block

WW1,

WW2an

dWW3

(Waterfro

ntWest)

PT2

7

Wildlifecorridor

tobe

provided

alon

gsidethede

velopm

entofthis

blocktolinktothewildlifene

twork

ontherailw

aylinean

dcana

land

beyond

into

HartsHill.

Wildlifecorridor

StationSqu

are

PT2

3

Thisbrow

nfieldsite

iscurren

tlyvacant

andavailablefor

rede

velopm

ent.

Thepreferreduse

aspa

rkan

drid

eisde

pend

antupo

ndeliveryofthemetroandspecifically

thestop

atStationSqu

arewhich

Block

W7(vacan

tprivatesite

inCan

alWalk

North)

Con

tribu

tions

may

berequ

iredto

StationSqu

areifauseothe

rtha

npa

rkan

drid

eisimplem

ented.

Roa

daccess

overthecana

lwou

ldne

edto

beprovided

onPT2

3.

curren

tlyisno

tinclude

dinthe

Tran

sporta

ndWorks

Actpo

wers

andwou

ldha

veto

bede

livered

bytheprivatesector.


170Dudley

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Status

Infrastruc

ture

Status

Develop

men

tBlock

Thissqua

rewou

ldbe

delivered

alon

gsideametro

stop

.Th

isis

theon

lymetrostop

notyettoha

vebe

engivenap

provalun

derthe

Tran

sporta

ndWorks

Actorde

rs.

StationSqu

are

Metro

stop

PT2

3

Site

iscurren

tlyvacant

and

availableforred

evelop

men

t.Im

plem

entationof

Metro

islikelyto

increa

sethemarketa

ttractiven

ess

ofthissite

ford

evelop

men

t,pa

rticularly

ifthemetro

stop

at

Block

W8(vacan

tprivatesite

inCan

alWalk

North)

Roa

daccess

overthecana

lwou

ldne

edtobe

provided

onPT2

3.No

sourcesof

fund

ingothe

rtha

n

WildlifeNetwork(W

ildlifeCorrid

or&Stra

tegicWildlifeCorrid

or)

StationSqu

areisprovided

.How

ever,tha

tstopisno

tinclude

dintheTran

sporta

ndWorks

Act

gene

ralplann

ingob

ligations

have

powersan

dwou

ldha

veto

beyetb

eeniden

tifiedalthou

ghde

livered

bytheprivatesector.A

fund

ingmay

beavailableinfuture

asaresultof

grow

thpo

int

design

ation.

newaccess

need

sto

beprovided

tothesite

either

viaPT2

3or

analternative.

Fina

ncialcon

tribu

tions

wou

ldbe

requ

iredtowards

thede

liveryof

StationSqu

are.

Wildlifecorridor

StationSqu

are


ildlife

Corrid

or&Stra

tegicWildlife

Corrid

or)

Site

isinactiveuseforind

ustrial

andan

cillary

retail.

Land

owne

rsha

vemixed

supp

ort&

objections

toAAP

Block

W10

(privateindu

stria

lsiteinCan

alWalk

North)

improvem

entsto

linkfro

mPed

moreRoa

dto

therailw

ayline

andbe

yond

.


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Status

Infrastruc

ture

Status

Develop

men

tBlock

Fina

ncialcon

tribu

tions

wou

ldbe

requ

iredtowards

thede

liveryof

StationSqu

are.

Wildlifecorridor

tolinkfro

mPed

moreRoa

dto

the

railw

aylinean

dbe

yond

.

StationSqu

are


ildlife

Corrid

or&Stra

tegicWildlife

Corrid

or)

Site

isinactiveuseforind

ustry.

Land

owne

rsha

vemixed

supp

ort&

objections

toAAP

Block

W11

(privateindu

stria

lsiteinCan

alWalk

North)


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2.5Stag

e5:

2021-2026

Long

term

oppo

rtun

ities

forfurthe

rde

velopm

entan

drege

neratio

nbu

ildingon

thesu

ccessof

thewelle

stab

lishe

d,integrated

andsu

staina

bleTo

wnCen

tre

Status

Infrastruc

ture

Status

Develop

men

tBlock

Prop

osed

links

tofacilitateaccess

from

surrou

ndingarea

sinto

the

towncentre

andimprovewildlife

network

PT3

0

PT2

9(part)

WildlifeNetwork(W

ildlifeCorrid

or&Stra

tegicWildlifeCorrid

or)

Land

owne

risen

gage

d.Itis

expe

cted

that

thecurren

tleaseh

olde

rwillvacate

thesite

by20

20.

Block

H1,H2an

dH4(HartsHill)

Prop

osed

links

tofacilitateaccess

from

surrou

ndingarea

sinto

the

towncentre

andimprovewildlife

network

PT2

9(rem

aind

er)

WildlifeNetwork(Stra

tegicWildlife

Corrid

or)

Land

owne

risen

gage

dan

dsupp

ortiveof

long

term

rede

velopm

ent.

Block

H3(Harts

Hill)

Prop

osed

links

tofacilitateaccess

from

surrou

ndingarea

sinto

the

towncentre

andimprovewildlife

network

PT2

8


ildlife

Corrid

or&Stra

tegicWildlife

Corrid

or)

Land

owne

rhas

attend

edapu

blic

mee

tingbu

thas

notsup

pliedno

tice

oftheirv

iewsinwriting.

Block

H7(Harts

Hill)


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Appendix 3 Public Transport Infrastructure Improvements

Area Wide Public Transport Improvements

The following public transport interventions or other appropriate measures ofequivalent effectiveness will be sought to deliver the Public Transport Strategy forBrierley Hill in accordance with Policy 55 'Bus Infrastructure Improvements'. Thesewill be delivered alongside development in the Town Centre. Delivery responsibilitywill be shared between Dudley MBC, Centro and developers with key stakeholdersbeing the bus operators and local community groups.

Picture 13 Area Wide Public Transport Improvements


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Kingswinford/A4101 Dudley Road/B4179 - Pensnett Road/Merry Hill (greencorridor)

1. Route Traffic Management Treatment along A4101, betweenKingswinford and junction with High Street/High Oak

2. Existing priority junction at High Street / High Oak / Bradley Street andTansey Green Road converted to signal control. Revised trafficmanagement, and bus lane along High Oak between junction with HighStreet and Bradley Street.

3. Insufficient carriageway width along Commonside, between High Oakand Bromley to provide bus lane intervention therefore Route TrafficManagement Treatment would be more appropriate.

4. Removal of existing verge to provide inbound bus lane (towards BrierleyHill) between Bromley and junction with Bryce Road. Existing signalcontrol at junction with Bryce Road to be reconfigured to either includeSelective Vehicle Detection (SVD), or a bus gate.

5. Removal of existing verge to provide outbound bus lane (towardsKingswinford) on approach to Bryce Road.

6. Removal of existing verge and central white hatching, along PensnettRoad, between Bryce Road and junction with John Street and HighStreet, Brockmoor (B4180). Opportunity to revise existing signal controlto incorporate SVD technology, or bus gate to provide bus lane onapproach.

7. Insufficient carriageway width along Bank Street to provide bus laneintervention. Route Traffic Management Treatment would be moreappropriate at this location.

8. Level Street, between High Street and Brierley Hill parallel route–conversion to busway (two-way).

A4036 Pedmore Road/Merry Hill/Thorne Road/Lye Rail Station (red corridor)

1. Conversion of existing carriageway to bus lane on approach to thejunction of Pedmore Road/ Stourbridge Road. Revised signal control atjunction.

2. Bus lane construction within existing carriageway along Pedmore Roadbetween junction with Stourbridge Road and Peartree Lane.

3. Priority junction of Pedmore Road and Peartree Lane to be reconfiguredto signal control to include bus priority.

4. Introduce Route Traffic Management Treatment along Pedmore Road,between Peartree Laneand junction with Level Street/ Hurst Lanetoretain existing highway capacity (dual carriageway).

5. Revised signal control at junction with Pedmore Road/ Level Street;Hurst Lane. Minimal scope for carriageway widening on approaches tojunction.


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6. Introduce Route Traffic Management Treatment along Pedmore Road,between Level Street/ Hurst Lane and junction with The Boulevard /Coppice Lane to retain existing highway capacity (dual carriageway).

7. Revised signal control at junction with Merry Hill / The Boulevard /Coppice Lane/ Mount Pleasant. Investigate scope for carriagewaywidening on northbound approach to junction without removal of existingfootway / cycleway. Also consider continuation of Route TrafficManagement Treatment.

8. Improved interchange facilities for Lye Station to include new pedestriancrossing points across Dudley Road.

A461 Stourbridge Road/ A491 High Street/ Stourbridge Bus Station (bluecorridor)

1. Convert existing dual carriageway from Dudley Town Centre (KingStreet), and along Stourbridge Road to provide bus lane intervention ineach direction to include enhanced pedestrian crossings.

2. Junction of Stourbridge Road/ Dudley Southern Bypass / KingswinfordRoad(roundabout configuration). Signalisation to include bus priority.

3. Convert existing dual carriageway on Stourbridge Road, between DudleySouthern Bypass and junction with A4036 to provide bus laneintervention in each direction or removal of existing verge to provide buslane intervention to retain existing highway capacity.

4. Improved signal phasing (priority control) at junction of Stourbridge Road/Pedmore Road.

5. Construction of bus lane intervention along Stourbridge Road/ DudleyRoad between junction with Pedmore Road and John Street/ WaterfrontWay. This form of intervention will impact existing wide footways withmature trees, and off-road parking. If above is undesirable, Route TrafficManagement Treatment on this highway link would be more appropriate.

6. Existing roundabout at junction of Stourbridge Road/ John Street/Waterfront Way to be reconfigured as signal control with bus priority.

7. Continuation of bus lanes along Dudley Road, between junction withJohn Street and Brierley Hill Parallel Route(Venture Way).

8. Revised Route Traffic Management Treatment within and along BrierleyHill High Street to include bus priority at signalised junctions.

9. Removal of existing white hatching to provide bus lane intervention onChurch Street, Brettell Lane and Collis Street.

10. Revised signal control at junction of Brettell Lane and High Street (A491)and Collis Street and High Street (A491) to include priority control.

11. Minimal scope for bus lane intervention on High Street due to existingcross section of carriageway. Route Traffic Management Treatmentalongside revised signal control at junction of High Street / VicarageRoad may be appropriate.

12. Improved interchange facilities at Stourbridge Bus Station.


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A4100 Reddal Hill Road/ Forge Lane (purple corridor)

1. Reddal Hill Road proximity of adjoining land boundary would preventbus lane intervention. Route Traffic Management Treatment as analternative would be appropriate.

2. Cradley Heath bypass review traffic signal operation to ensure prioritycontrol is functioning correctly.

3. Improved interchange facilities at Cradley Heath Rail Station to includeenhanced pedestrian crossing facilities.

4. Forge Lane / High Street, Quarry Bank, bus lane intervention not possibledue to lack of carriageway width: continuation of Route TrafficManagement Treatment would be more appropriate.

5. Continuation of Route Traffic Management Treatment along MountPleasant and Mill Street. Investigate conversion of existing roundaboutat Mill Street/ The Boulevard to signal control to include bus priority.

Internal Connectivity

Option 1

Improvement corridors provide the basis for a significantly enhanced level ofaccessibility within, and to, Brierley Hill, based around the provision of network widebus priority measures and new public transport infrastructure. The existing BrierleyHill transport network is constrained by topography, the canal, congestion anddevelopment that limits accessibility. The improvement measures have thereforebeen identified to ensure the expedient movement of buses across the Brierley Hillnetwork, and provide journey time reliability. The measures consist of:

1. Bus only link through existingWaterfront car park, linking Pedmore roadwith Waterfront access road.

2. Widening of existing carriageway to provide bus lanes adjacent toWaterfront area.

3. Conversion of the existing roundabout at Level Street and Embankmentintersection to signal control, to include bus priority, with associatedconstruction of new eastbound Bus Lane along Level Street (betweenWaterfront Way and Central Way Merry Hill access).

4. Bus priority along Central Way, and the opening up of new 'bus only'link road from junction of Madison Avenue to the Pedmore Link Road.

5. New bus only access/egress fromPedmore Road intoMerry Hill, togetherwith new bus only link into existing Merry Hill Bus Station.

6. Conversion of the existing roundabout at Mill Street to signals, togetherwith new bus lane towards Merry Hill.


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Picture 14 Internal Public TransportArrangement Option 1

Option 2

In order to facilitate direct and expedient access between the Waterfront, Merry Hilland the High Street area, Option 2 proposes the advance delivery of Metroinfrastructure between the Waterfront and the Brierley Hill High Street area. Option2 is consistent with Centro's long term vision for the delivery of Metro (effectivelyenabling the Brierley Hill element of the Metro alignment to be constructed in advance,with buses running in the interim).

As a busway this alignment would allow bus access from Pedmore Road north ofWaterfront, via the roundabout at Level Street/Waterfront Way and on to the BrierleyHill High Street area. Between the roundabout and the Brierley Hill High Street areathe busway will be elevated above the existing road level but will be able to makedirection connection (for passengers boarding/alighting) with planned developmentat upper floor level. On completion of Metro, the busway would be readily convertibleto a rapid transit corridor (as shared use bus and tram running) and have alongsideit foot and cycleways. This provides a high level of penetration, circulation andcongestion free access for bus services.


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The measures consist of:

1. Bus only link through existingWaterfront car park, linking Pedmore Roadwith Waterfront access road.

2. Widen existing carriageway to provide Bus Lanes adjacent to theWaterfront area.

3. Convert existing roundabout to signal control, to include bus priority,construction of new eastbound Bus Lane along Level Street (betweenWaterfront Way and Merry Hill access).

4. Construction of new busway adjacent to Dudley Canal.5. New bus only access/egress fromPedmore Road intoMerry Hill, together

with new bus only link into existing Merry Hill Bus Station.6. Conversion of existing roundabout at Mill Street to signals, together with

new bus lane towards Merry Hill from Dudley Canal overbridge.

Picture 15 Internal Public TransportArrangement Option 2


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Appendix 4 Housing Trajectory

It is anticipated that 3233 net dwellings can be developed in Brierley Hill Town Centreto 2026.

The housing trajectory given below recognises that the greatest capacity for housingarises in the first half of the plan period, concentrated within the core of the TownCentre. However, the delivery of that capacity is dependant on market conditionsand therefore delivery may come forward later than anticipated but this will notcompromise the overall strategy.

The expected rates of development are as follows:

Net Dwellings Per AnnumYear

25801/04/2009 - 31/03/2011

36901/04/2011 - 31/03/2016

12701/04/2016 - 31/03/2021

4801/04/2021 - 31/03/2026

Table 25 Annual Net Housing Completions

Figure 9 Housing Trajectory


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Appendix 5 Superseded Policies

This Area Action Plan updates and replaces part of the Dudley Unitary DevelopmentPlan (UDP) (2005). The policies and allocations in this document therefore supersedethe UDP and its proposals map in providing the statutory development plan frameworkfor Brierley Hill Town Centre.

The UDP policies generally cover broad areas or allocations which include but extendbeyond Brierley Hill Town Centre. It is not appropriate in these circumstances thatthe entire policy be deleted from the statutory development plan. The table belowtherefore lists the policies in the UDP which are affected by this Area Action Planand clarifies what element of that policy is superseded.

Superseded Element of the UDP PolicyUDP Policy

Brierley Hill is now the Strategic Town Centre for theBorough, complemented by the main Town Centresof Dudley, Stourbridge and Halesowen.

S13 'Role of Centres'

This policy is superseded by Policy 72 'SecuringInfrastructure & Planning Obligations' only in relation

DD7 'Planning Obligations'

to Brierley Hill Town Centre. The Council's 'PlanningObligations Supplementary Planning Document' willbe applicable in support of the Area Action Plan policy.

This policy is deleted in its entirety. The Area ActionPlan now provides the planning framework for thisarea.

UR4 'Harts HillRegeneration andDevelopment Area'

This policy is superseded by the site allocations andPolicy 47 'Established Areas' only in relation to BrierleyHill Town Centre.

EE3 'Existing EmploymentUses'

Brierley Hill is now the Strategic Town Centre for theBorough and therefore an appropriate location foroffice and business development.

EE4 'Office Development'

Brierley Hill is now the Strategic Town Centre for theBorough, complemented by the main Town Centres

CR1 'Hierarchy of Centres'

of Dudley, Stourbridge and Halesowen. Brierley HillHigh Street is deleted as a District Shopping Centreas it now falls within the Strategic Town Centreboundary.

The protected frontage allocation on the UDPproposals map relating to Brierley Hill High Street is

CR4 'Protected Frontages'


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http://www.dudley.gov.uk/environment--planning/planning/unitary-development-plan/unitary-development-plan/part-one/regeneration/s13

http://www.dudley.gov.uk/environment--planning/planning/unitary-development-plan/unitary-development-plan/1-design-and-development/planning-obligations/dd7



http://www.dudley.gov.uk/environment--planning/planning/unitary-development-plan/unitary-development-plan/2--urban-regeneration/harts-hill-regeneration-and-development-area/ur4



http://www.dudley.gov.uk/environment--planning/planning/unitary-development-plan/unitary-development-plan/3-employment-and-economy/existing-employment-uses/ee3

http://www.dudley.gov.uk/environment--planning/planning/unitary-development-plan/unitary-development-plan/3-employment-and-economy/existing-employment-uses/ee3

http://www.dudley.gov.uk/environment--planning/planning/unitary-development-plan/unitary-development-plan/3-employment-and-economy/office-development/ee4

http://www.dudley.gov.uk/environment--planning/planning/unitary-development-plan/unitary-development-plan/4-centres-and-retail---general/hierarchy-of-town-centres/cr1

http://www.dudley.gov.uk/environment--planning/planning/unitary-development-plan/unitary-development-plan/4-centres-and-retail---general/protected-frontages/cr4

Superseded Element of the UDP PolicyUDP Policy

superseded and replaced by Policy 1 'Brierley Hill HighStreet Local Shopping Area'.

Brierley Hill is now the Strategic Town Centre for theBorough suitable for growth in comparison retail

CR6 'New RetailDevelopment -Comparison Goods' floorspace. The allocations within this Area Action Plan

therefore update the UDP policy.

Superseded by Policy 50 'Edge of Centre and Out ofCentre Development' in this AAP only in relation toBrierley Hill Town Centre.

CR9 'Edge-of-Centre andOut-of-CentreDevelopment'

Superseded by Policy 56 'Car Parking Standards',Policy 57 'Multi-Storey and Under-Croft Car Parking'

CR12 'Car Parking in TownCentres'

and Policy 11 'Development Opportunity Block BR12'of this AAP only in relation to Brierley Hill Town Centre.

UDP proposals map designation and policysuperseded by Policy 54 'Metro/Rapid Transit' only

AM6 'The Midland Metro'

where it relates to the area within the Brierley Hill TownCentre boundary.

Superseded by Policy 53 'Living in Brierley Hill TownCentre' only in relation to Brierley Hill Town Centre.

H4 'Housing Mix'

The allocation on the UDP proposals map and policyis superseded by Policy 68 'Sites of Local Importance

NC5 'Sites of LocalImportance for NatureConservation' for Nature Conservation' only where it relates to the

area within the Brierley Hill Town Centre boundary.

Superseded by Policy 63 'Conservation andEnhancement of Local Character and Distinctiveness

HE1 'Local Character andDistinctiveness'

in Brierley Hill' only in relation to Brierley Hill TownCentre.

Superseded by Policy 2 'Brierley Hill High StreetConservation Area' only in relation to Brierley Hill TownCentre.

HE4 'Conservation Areas'

Superseded by Policy 64 'Canals' only in relation toBrierley Hill Town Centre.

HE7 'Canals'

Superseded by Policy 65 'Archaeological PriorityAreas' only in relation to Brierley Hill Town Centre.

HE8 'Archaeology andInformation'

Superseded by Policy 8 'Marsh Park' only in relationto Brierley Hill Town Centre.

SO6 'Parks'


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http://www.dudley.gov.uk/environment--planning/planning/unitary-development-plan/unitary-development-plan/4-centres-and-retail---general/new-retail-devlopment---comparison-goods/cr6



http://www.dudley.gov.uk/environment--planning/planning/unitary-development-plan/unitary-development-plan/4-centres-and-retail---general/edge-of-centre-and-out-of-centre-development/cr9



http://www.dudley.gov.uk/environment--planning/planning/unitary-development-plan/unitary-development-plan/4-centres-and-retail---general/car-parking-in-town-centres/cr12

http://www.dudley.gov.uk/environment--planning/planning/unitary-development-plan/unitary-development-plan/4-centres-and-retail---general/car-parking-in-town-centres/cr12

http://www.dudley.gov.uk/environment--planning/planning/unitary-development-plan/unitary-development-plan/5-access-and-movement/the-midland-metro/am6

http://www.dudley.gov.uk/environment--planning/planning/unitary-development-plan/unitary-development-plan/7-housing/housing-mix/h4

http://www.dudley.gov.uk/environment--planning/planning/unitary-development-plan/unitary-development-plan/9-nature-conservation/slincs/nc5



http://www.dudley.gov.uk/environment--planning/planning/unitary-development-plan/unitary-development-plan/10-historic-environment/local-character-and-distinctiveness/he1

http://www.dudley.gov.uk/environment--planning/planning/unitary-development-plan/unitary-development-plan/10-historic-environment/local-character-and-distinctiveness/he1

http://www.dudley.gov.uk/environment--planning/planning/unitary-development-plan/unitary-development-plan/10-historic-environment/conservation-areas/he4

http://www.dudley.gov.uk/environment--planning/planning/unitary-development-plan/unitary-development-plan/10-historic-environment/canals/he7

http://www.dudley.gov.uk/environment--planning/planning/unitary-development-plan/unitary-development-plan/10-historic-environment/archaeology-and-information/he8

http://www.dudley.gov.uk/environment--planning/planning/unitary-development-plan/unitary-development-plan/10-historic-environment/archaeology-and-information/he8

http://www.dudley.gov.uk/environment--planning/planning/unitary-development-plan/unitary-development-plan/11-strategic-open-space/parks/so6

Please note that the general policies of the Dudley UDP will still apply in theconsideration of development proposals where they are relevant. Where there isoverlap between Area Action Plan policies and UDP policies, for example on busprovision, the policies within the Area Action Plan will take precedence.

The general UDP policies will be replaced over time by other relevant policies in theLocal Development Framework, such as through the Joint Core Strategy for the BlackCountry and Development Strategy Development Plan Document. Visit the websiteat www.dudley.gov.uk to view the up-to-date development plan policies.


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Appendix 6 Glossary

Affordable housing: Housing designed to meet the needs of households whoseincomes are not sufficient to allow them to purchase decent and appropriate housingfor their needs. Affordable housing comprises both social housing and intermediatehousing.

Anchor Store: an anchor store is one of the larger stores in a shopping mall, usuallya department store or a major retail chain, chosen for its ability to draw shoppers tothe shopping centre in which it is located.

Area Action Plan (AAP): A Development Plan Document that sets a planningframework for a specific area of significant change or conservation.

Aspirational housing: Housing which will attract Social class A/B households andentrepreneurial households into the area which will create a more mixed, balancedpopulation. Social groups A/B are generally taken to mean those in professional andmanagerial employment.

Biodiversity: The whole variety of life on earth. It includes all species of plants andanimals, their genetic variation and the ecosystems of which they are a part.

Brierley Hill Community Forum (BHCF): An alliance of community groups activein the wider Brierley Hill area. It includes representatives of tenants, residents,voluntary and faith groups, and therefore ensures that local residents’ voices areheard in the regeneration process. The organisation works closely with the DudleyCommunity Partnership.

Brierley Hill Regeneration Partnership (BHRP): The former BHRP included theCouncil, Westfield (the owners of Merry Hill) and the Brierley Hill Community Forumand engaged with a wider partnership network, which met bi-monthly to reviewprogress. These partners included AdvantageWest Midlands, Brierley Hill High StreetTraders Association, Dudley PCT, West Midlands Police, British Waterways, localcolleges, Connexions, Jobcentre Plus and English Partnerships. BHRP was formallyestablished in 2002 with the main aims of coordinating policy, strategy and fundingto deliver the physical, social and economic regeneration of Brierley Hill and has nowbeen disbanded.

Brownfield habitat: Previously developed land, even that which considered derelict,which has developed a rich wildlife.

Building for Life: Building for Life is a scheme led by CABE and the Home BuildersFederation and is supported by the Government as the standard for the design qualityof new homes. Twenty questions cover: character; roads, parking andpedestrianisation, design and construction and environment and community. Ascheme that meets 14 of the 20 questions is eligible to apply for a silver standardand schemes that meet 16 or more will be considered for a gold standard.

Appendix 6 Glossary

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Climate proof: Climate proofing is a term for identifying risks to a developmentproject, or any other specified natural or human asset, as a consequence of climatevariability and change, and ensuring that those risks are reduced to acceptable levelsthrough long-lasting and environmentally sound, economically viable, and sociallyacceptable changes.

Code for Sustainable Homes: TheCode for Sustainable Homes has been developedto measure the sustainability of a home against design categories, rating the ‘wholehouse’ as a complete package. The design categories include: energy / co2, water,materials, surface water run off, waste, pollution, health and well being, managementand ecology. The code uses a sustainability rating system indicated by stars fromone to six stars. It is closely linked to Building Regulations and is intended that theCode will signal the future direction of Building Regulations in relation to carbonemissions from, and energy use in homes.

Comparison Shopping: Comparison retailing is the provision of items not obtainedon a frequent basis. These include clothing, footwear, household and recreationalgoods.

Community Facilities: Education, health and social facilities such as schools,libraries, health centres, hospitals, community/day centres, churches, post offices,public houses and local shops. Essential facilities are those which residents requireaccess to on a daily or weekly basis.

Convenience shopping:Convenience retailing is the provision of everyday essentialitems, including food, drinks, newspapers/magazines and confectionary.

Cultural facilities: Any building or structure used for programs or activities involvingthe arts or other endeavors that encourage refinement or development of the mind.An example of such is a theatre.

Density: The term density is used to describe the scale of development on a siteand in terms of housing it describes the existing or proposed number of dwellingsper hectare.

Development PlanDocument (DPD):Any part of the Local Development Frameworkthat forms part of the statutory development plan (i.e. Core Strategy, Area ActionPlans, proposals map and site allocations)

Easy Walking Distance: Described in PPS6 as up to 300 metres, assuming thatthere are no physical barriers to overcome. This definition does not consider thatthose with reduced mobility may have to travel further to reach the same destination.

Economic Well-being: Planning obligations can be used to achieve economicwell-being by negotiating training and employment within the development or supplychain for construction stages and to deliver services that support unemployed intowork. The funding gained from large developments will link local people with trainingand employment arisings as a result of the development.

Appendix 6 Glossary

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Edge-of-centre: For retail purposes, a location that is well connected to and withineasy walking (ie. up to 300 metres) of the primary shopping area. For all other maintown centre uses, this is likely to be within 300 metres of a town centre boundary.

In determining whether a site falls within the definition of edge-of-centre, accountshould be taken of local circumstances. For example, local topography will affectpedestrians' perceptions of easy walking distance from the centre. Otherconsiderations include barriers, such as crossing major roads and car parks, theattractiveness and perceived safety of the route and the strength of attraction andsize of the town centre. A site will not be well connected to a centre where it isphysically separated from it by a barrier such as a major road, railway line or riverand there is no existing or proposed pedestrian route which provides safe andconvenient access to the centre.

Geodiversity: The variety of rocks, fossils, minerals, landforms and soil along withthe natural processes that shape the landscape.

Green Infrastructure: The sub-regional network of protected sites, nature reserves,greenspaces and greenway linkages. The linkages include river corridors and floodplains, migration routes and features of the landscape which are important as wildlifecorridors. Green infrastructure should provide for multi-functional uses i.e. wildlife,recreational and cultural experience, as well as delivering ecological services suchas flood protection and microclimate control. It should also operate at all spatialscales from urban centres through to open countryside.

Habitat: The natural surroundings in which an animal or plant usually lives.

Intermediate housing: Housing at prices and rents above those of social rent, butbelow market price or rents. This can include shared equity schemes, such asHomeBuy, other low cost homes for sale and intermediate rent.

Joint Core Strategy for the Black Country: Sets out the vision and strategy forfuture development in the Black Country. This document is being prepared by DudleyMBC, Sandwell MBC, Walsall MBC and Wolverhampton City Council and whenadopted it will contain a set of key policies which set out the spatial planning strategyfor the area

Leisure and Recreation Facilities:Cinemas, restaurants, drive-through restaurants,bars and pubs, night-clubs, casinos, health and fitness centres, swimming pools,indoor sports halls and leisure centres, indoor bowling centres, indoor tennis courts,ice rinks, and bingo halls.

Lifetime Homes: A Lifetime Home incorporates 16 design features that togethercreate a flexible blue print for accessible and adaptable housing. The Lifetime Homesconcept increases choice, independence and longevity of tenure, vital to individualand community well being.

Appendix 6 Glossary

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Local Development Document (LDD): Sets out planning policy for a specific topicor geographic area.

Local Development Framework (LDF): Collective name for all the policies anddocuments that make up the planning framework for the district

Local Development Scheme (LDS): States what Local Development Frameworkdocuments will be produced, in what order and by when. Also contains details ofmonitoring and review.

Out-of-centre: A location which is not in or on the edge of a centre not necessarilyoutside the urban area.

Out-of-town: An out-of-centre development outside the existing urban area.

Primary Shopping Area: Defined area where retail development is concentrated(generally comprising the primary and those secondary frontages which are next toand closely related to the primary shopping frontage).

Primary frontage: Primary frontages are likely to include a high proportion of retailuses.

Rapid Transit: Rapid Transit is an urban public transport service that operates athigh levels of customer performance, especially with regard to travel times andpassenger carrying capacity. It usually operates on specific fixed tracks or withseparated and exclusive rights of way, according to established schedules alongdesignated routes or lines with specific stops (although Bus Rapid Transit and tramssometimes operate in mixed traffic). Rapid Transit includes: Heavy Rail Transitsystems (“Metro” and “Commuter Rail”), Light Rail Transit (LRT) and Bus RapidTransit (BRT) systems.

Policy PA11A of the Regional Spatial Strategy relates to Brierley Hill and specificallyrefers to 'Metro'. Since that condition was adopted, Centro are now pursuing theterminology 'Rapid Transit' which includes Metro. For the purposes of this Area ActionPlan, all references to 'Metro' should be treated as meaning 'Rapid Transit'.

Regional Spatial Strategy (RSS): Prepared by the Regional Planning Body (WestMidlands Regional Assembly). An overarching strategy for theWest Midlands settingout the policies in relation to development, use of and activities of land.

Retail Parks: An agglomeration of at least 3 retail warehouses.

Retail warehouses: Large stores specialising in the sale of goods (such as carpets,furniture and electrical goods), DIY items and other ranges of goods, catering mainlyfor car-borne customers.

Secondary frontage:Secondary frontages provide greater opportunities for a diversityof uses.

Appendix 6 Glossary

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Secured by Design:Secured by Design is a police initiative to encourage the buildingindustry to adopt crime prevention measures in the design of developments to assistin reducing the opportunity for crime and fear of crime, creating a safer and moresecure environment.

Social housing: Rented housing owned and managed by local authorities andregistered social landlords, where guideline target rents are determined through thenational rent regime.

Spatial Planning:Goes beyond traditional land use planning to bring together widercommunity strategies and initiatives which influence the nature of places and howthey function. This means addressing issues such as health, employment, communitycohesion, crime and social exclusion.

Stakeholders: People who have an interest in the activities and achievements ofthe council, including residents, local communities of interest, partners, employees,customers, shareholders, suppliers, opinion leaders, regulators and “hard to reach”groups.

Strategic Environmental Assessment (SEA): Assessment of potential policies andproposals on the environment, including proposed mitigation measures

Supermarkets: Self-service stores selling mainly food with a trading floorspace lessthan 2,500 sq metres, often with car parking.

Superstores: Self-service stores selling mainly food, or food and non-food goods,usually with more than 2,500 sqmetres trading floorspace, with supporting car parking.

Sustainability Appraisal (SA): Assesses the impacts of policies and proposals oneconomic, social and environmental aspects, to reflect sustainable developmentprinciples.

Sustainable Drainage Systems (SUDS): A design philosophy that uses a range oftechniques to manage surface water as close to the source as possible. It can usepermeable surfaces and wetland features to capture rainwater and slowly release itinto the ground.

Town Centre: Defined area, including the primary shopping area and areas ofpredominantly leisure, business and other main town centre uses within or adjacentto the primary shopping area.

Urban Park: A project that aims to transform the Black Country environment toincrease the quality of life within the area. As part of this, ‘beacons’ will show offsome of the most distinctive parts of the Black Country to residents and visitors.‘Corridors’ will create green links throughout the Black Country for wildlife and walkingand we will celebrate our distinct character and heritage.

Appendix 6 Glossary

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Wildlife Corridor: Areas, usually linear, which enable wildlife to move between onewildlife site and another.

Wildlife Roofs: The term to describe roofs with naturalistic plantings orself-established vegetation which can provide a habitat for biodiversity.

Wildlife Walls: The term to describe exterior walls with naturalistic plantings orself-established vegetation which can provide a habitat for biodiversity.

Use Class Order: The following classes of use are set out in the Town and CountryPlanning (Use Classes) Order 1987 and its subsequent amendments.

A1 Shops - Shops, retail warehouses, hairdressers, undertakers, travel andticket agencies, post offices, pet shops, sandwich bars, showrooms, domestichire shops, dry cleaners and funeral directors.

A2 Financial and professional services - Banks, building societies, estateand employment agencies, professional and financial services and betting offices.

A3 Restaurants and cafés - For the sale of food and drink for consumption onthe premises - restaurants, snack bars and cafes.

A4 Drinking establishments - Public houses, wine bars or other drinkingestablishments (but not night clubs).

A5 Hot food takeaways - For the sale of hot food for consumption off thepremises.

B1 Business - Offices, research and development, light industry appropriate ina residential area.

B2 General industrial

B3-B7 Special Industrial Groups - See 'Use Classes Schedule'.

B8 Storage or distribution - This class includes open air storage.

C1 Hotels - Hotels, boarding and guest houses where no significant element ofcare is provided.

C2 Residential institutions -Residential care homes, hospitals, nursing homes,boarding schools, residential colleges and training centres.

C2A Secure Residential Institution - Use for a provision of secure residentialaccommodation, including use as a prison, young offenders institution, detentioncentre, secure training centre, custody centre, short term holding centre, securehospital, secure local authority accommodation or use as a military barracks.

Appendix 6 Glossary

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C3 Dwellinghouses - Family houses, or houses occupied by up to six residentsliving together as a single household, including a household where care isprovided for residents.

D1Non-residential institutions -Clinics, health centres, crèches, day nurseries,day centres, schools, art galleries, museums, libraries, halls, places of worship,church halls, law court. Non residential education and training centres.

D2 Assembly and leisure -Cinemas, music and concert halls, bingo and dancehalls (but not night clubs), swimming baths, skating rinks, gymnasiums or sportsarenas (except for motor sports, or where firearms are used).

Sui Generis - Theatres, houses in multiple paying occupation, hostels providingno significant element of care, scrap yards. Petrol filling stations and shopsselling and/or displaying motor vehicles. Retail warehouse clubs, nightclubs,launderettes, taxi businesses, amusement centres. Casinos.

Appendix 6 Glossary

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Appendix 6 Glossary

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Appendix 7 Key to Urban Quarters Maps

Figure 10 Key to Urban Quarters Maps


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