full of Bright ideas...

Is your business getting theattention that it deserves?To find out more about the type and quality of workthat we are capable of and to discuss the bright ideaswe have to get your business noticed just give us a call.

The coffee and cakes are on us!

Fiona Drane

t 01750 505051fiona.drane@brightlightmarketing.co.uk

We are a Scottish Borders based agency offeringa full range of marketing services to our diverseclient base.

No matter what size the business is, we relishthe opportunity to immerse ourselves in anyindustry and develop creative and originalmarketing campaigns which get our clientsnoticed and enable them to grow.

Here are just some ofthe Bright ideas wehave brought to lifefor our clients...

Bright ideas...

Newsletters, direct mail and website marketing

Bright words...

Bright news...

BE INSPIREDON LEWISAND HARRIS...a paradise for artists and photographers, andthe perfect antidote to the stresses of modern life!

Enjoy 5 star accommodation in Hebridean Luxury Holidays’ superior self catering lodges

With an unrivalled range of 5 star self catering properties on the stunning island of Lewis to choose from,Hebridean Luxury Holidays is already well placed to o�er a real “get away from it all” break. The Hebrides areone of the last unspoilt natural spaces with the cleanest air in Europe not to mention turquoise green sea andmiles of endless white sand. It’s a paradise for the photographer and the artist with ever changing light, inspiringscenery and dramatic weather conditions.

With this in mind, the company has just announced that it can o�er painting and photography courses as part ofa package when a short break is booked in one of its contemporary lodges which feature all mod cons includingsaunas, jacuzzis and luxury kitchens.

Said Graham McLellan from Hebridean Luxury Holidays:

“People may not know that Lewis has a thriving selection of galleries and a long tradition of creative pursuits.Not only is the scenery perfect but you have the peace and quiet to indulge your favourite pastimes withoutinterruption. We have been �nding that keen amateurs as well as professionals come here from all over theworld to paint, photograph and sculpt, inspired by their surroundings and the rich legacy of history andculture on these islands.”

“Those interested in capturing the changing weather will be particularly rewarded – in the summer it can belight until well after 11pm, a truly unique experience and in just one day you can often witness “four seasons inone day”. Our beaches are world class with dramatic breakers coming in from the Atlantic – you will never bestuck for inspiration here,” he added.

One such local artist on Lewis is Jane Harlington of The Blue Pig Studio at Carloway. She said: “It is a privilege to beon artist on the Western Isles, each day brings inspiration and incite. We live in a landscape littered with traces

Creative ideas and copywriting

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the newsletter for waverley housing tenants issue 2, December 2014

A warm welcome to the latest edition of At Home and as we approach

Christmas we would like to take this opportunity to wish all of you a very

Merry Christmas and a Happy New Year. As we near the end of our 25th anniversary year, we take alook back at some of the highlights as well as paying tributeto some hard working Board members who have recentlystepped down. There’s also news about how you can getinvolved yourself on our Board and if you live in or have aconnection to Burnfoot we outline how you can get involvedwith the Community Futures project. We hope you find this edition of At Home useful and remember

you can stay in touch on a daily basis with us on Twitter andFacebook too. And don’t forget to enter our seasonalcompetition for the chance to win a luxury hamper. Season’s Greetings,

www.waverley-housing.co.uk

We were delighted to present EvelynJackson from Hawick with this year’sCommunity Star Award at our AGM.The award recognises Evelyn’swonderful commitment to communityprojects including The Almond TreeCafé in Hawick and her contributionsto our Customer Review Panel. The Community Star Award ispresented every year – visit our websitefor more information and to find outhow you can nominate a Waverleyneighbour for next year’s award!Congratulations and well done Evelyn.

a shining star

Margaret RossChief Executive

From left to right PA Elaine Turnbull who has been with Waverley since it started 25 years ago alongside Chief Executive Margaret Ross,

Chair Rita Stenhouse and tenant Mrs Elizabeth Kennedy from Hawick who has also been with Waverley since it was established in 1989.

Marketing campaigns and application

Bright delivery...

Bright plans...Marketing plans and growth strategy

Bright Light Marketing have beeninstrumental in making our campaign, thebiggest pub promotion ever in Scotland,successful. Efficient, enthusiastic andalways available, Bright Light Marketinghave been a great company to deal with.

Paul Waterson, Chief ExecutiveScotland’s Licensed Trade Association

“

Delivery of social media communications

Brand development and application

delicious scottish hog roasts

Bright brands...

Bright chat...

Press and PR campaigns and launches

Bright stories...

The driving force behind us whenwe launched Oink in Edinburgh.

Adam Marshall and Sandy Patejoint owners of OINK“

Targeted advertising campaigns in print,radio and on Facebook and Twitter

Bright adverts...

Design led suppliers andinstallation specialists• Interiors inspired showroom • Stoves by Wiking and Chesney• Professional advice you can trust• Full service supply, survey

and installation

Bright Heat stoves

T 01578 510355

For the stoveyou’ve always

dreamt of...

www.brightheatstoves.com231 Galashiels Road Stow TD1 2REE enquiries@brightheatstoves.com

TONTINESUMMER

BREAK

£99for just

A 14:03 Page 1

Promotional print and display

Bright print...Feasibility studies, research and surveys

Bright questions...

Bright Light Marketing provided us with acomprehensive marketing strategy whichencompassed all our needs whilst keepingwithin the constraints of our budget.

Starting from scratch with our fledglingcompany, Fiona, Janice and Fiona quicklyunderstood our specific needs and usedtheir extensive knowledge to prepare anagreed plan of action which was bothtargeted and effective.

We have no hesitation in recommendingBright Light Marketing.

Hamish Hunter, Bright Heat Stoves

“

Bringing marketing campaigns to life

Bright results...We needed professional help - and fast.Bright Light Marketing came highlyrecommended and did not disappoint.They were happy to work with ourdiverse team, coaxing out our values,moulding our branding, encouraging usto learn and love social media! Theyhave not changed who we are. Butrather have discovered who we are andhelped us to present that to a muchbigger audience. Probably the bestinvestment we have ever made in ourorganisation - and we enjoyed it!

Jane Vickers, Borders Pet Rescue

“

Unit 7 Ettrick Riverside Dunsdale Road Selkirk TD7 5EB

t 01750 505051 e info@brightlightmarketing.co.uk

www.brightlightmarketing.co.uk