Information, expertise and technology from Taylor Corporation

D M A S p e c i a l E d i t i o n

Scan this marker to see the animated lenticular poster

Try our newest technology at www.TaylorDMA.com

Did you know Taylor is one of the 10 largest personalized marketing solutions providers in North America? We manage the integration of print, eMarketing, targeted data and distribution for personalized communications that get results.

Thank you for stopping by the Taylor booth at DMA 2012. As marketers, we are continuously challenged with finding innovative ways to engage our customers and prospects and spark them into action.

At Taylor, we can help you bring new life and power to your marketing message. We offer products, services and ideas to encourage your customers to interact with highly personalized and relevant communications from you. Through a variety of multi-channels – such as print, the Internet, mobile and social media – our marketing specialists can help you increase response rates, up-sell existing clients and turn prospects into new customers.

In these pages, we highlight some of these new strategies and technologies such as personalized printing, QR codes and other 2D barcodes, lenticular animation, augmented reality, PURLs and mobile apps. All of these tools can be customized and integrated to help you create an extended, deeper engagement with your customers and prospects.

Sincerely,

issentials 7

QR = Quick ResponseQR codes are those little black and white squares you see tucked into the corner of magazine ads, signs, buildings, business cards and product packaging. These powerful little two-dimensional barcodes were developed in Japan in 1994 to track auto parts in factories. However, with the spread of smartphones and scanner applications, QR codes are popping up everywhere.

Although QR codes are commonly used in marketing and advertising campaigns, they are beginning to appear in advocacy campaigns as well. A QR code was included in a large billboard in Times Square promoting Internet Week 2010. A political candidate running for office in Washington, D.C., incorporated QR codes into his campaign signs. And then there’s Starbucks: If you purchase a coffee mug that supports (RED)™, you can scan the QR code on the mug to hear a heartwarming story about a man who benefited from the life-saving HIV drugs that (RED) provides and Starbucks funds.

QR codes are everywhere because they are a simple way for marketers to link print and Web channels and to engage customers. But are they something you should be integrating into your marketing campaign?

Time to jump on the bandwagon?Ask yourself a few basic questions:

• Do you want to turn a static marketing campaign into an interactive experience?

• Would you like to tie tangible objects in the real world to online content anywhere and anytime?

• Are you looking for ways to quickly point people to the Web when they are most likely to be interested in learning more about your offering?

Even if you answered yes to all of the above questions, you also need to take a look at your audience.

For starters, people need to actually know what a QR code is in order to use it, so think about your audience and their level of tech awareness. In addition, people need smartphones with the scanning software that can read a QR code.

As with traditional direct marketing, your marketing will be most successful when the consumer’s experience aligns with expectations. A QR code ought to lead to a very specific mobile site that answers immediate questions, shows a brief video or creates some fun for the user.

Six thousand students … each with a story Taylor takes pride in serving its customers with superior technology and decades of industry know-how to ensure that they will always experience printing without the pressure. Recently one of Taylor’s companies produced Bradley University’s 2010 Viewbook, which included 6,000 students — each with a story. And each had a QR code to take the reader to a site where they learned more about the student.

Mobile is not a single medium or solely a response channel — it is becoming the way most of us will engage with brands. QR codes are an interesting tool: use them in a way that is unique and makes sense for your customer’s behavior. The easier you make it for

your target audience to find you, to learn more about your products and services and to respond to your offers on mobile devices, the better prepared you will be for the future.

What allows marketers to find consumers wherever they are and, in turn, to be available wherever consumers look? Mobile marketing, and by extension, QR codes.

Share quick and simple information or instructions with a user. The code can link to a YouTube video, Facebook page or your website.

Offer a special or bonus deal in your print with a QR code.

Encourage customers and prospects to sign up for your mailing list. Engage customers with an appealing print piece and use a QR code to link them to an easy online sign-up for a newsletter or other communications.

Make it easy to order products or buy tickets to an event — just make sure you are connecting the user to an app/site where purchasing through a smartphone is easy.

Effective uses of a QR code

Search for YOUnique at Google Play Store and ITunes (available soon)

Ron Drenning rdrenning@whateverittakes.com

Add some action to your marketing!

Scan this QR Code to link to www.Taylorcorp.com

Scan Ron’s photo to see him in video

Table of Contents

3

4

5

6

8

Bring Your Print to Life

Augmented Reality

Quick Response

Mobile Apps

See lenticular 3D business card in action

See 3D animated action come from a 2D piece of paper

QR codes create an immediate customer connection

Bring gamification to your marketing message

Personalized CalendarsMake your customers and prospects feel great everyday of the year

www.taylorcorp.com 1725 Roe Crest Drive North Mankato, MN 56003

© 2012 Taylor Strategic Resources. All Rights Reserved.

About the PublisherThe foundation of Taylor began when Glen Taylor purchased his first printing company in 1975 and assembled a passionate leadership team to dramatically expand Taylor’s capabilities and operations. In the years since, now over 80 companies, Taylor has become the premier provider of powerful and intuitive products, services and expertise, including the interactive, printing and marketing solutions that have helped build some of the world’s most popular brands. We also provide our customers with strategic business thinking that saves money and creates value. Everything we do begins with identifying the unique priorities and needs of our partners, and crafting one-of-a-kind solutions. Taylor is one of the largest privately held companies in the United States.

issentials 11

RetainGrowAcquire

Taylor’s personalized calendars are a unique and thoughtful gift that make your customers and prospects feel appreciated and valued every day of the year.

These uniquely creative calendars integrate the recipient’s name into gorgeous color images, while your picture, logo and contact information display communicating your marketing message all year long.

■ Personalized calendars from Taylor help increase retention and drive new sales

■ Consumers view their calendars and your message at least four to five times each day

■ Personalization increases response up to 10 percent

Show your appreciation every day of the year

Imagine how great your customers will feel,

Order now for the holidays!Create a personal connection this holiday season with beautiful personalized calendars.

Michael!

Scan this calendar to see the entire year of personalized calendar images

Contact Al Dutcher at 507.304.6370 to learn more.

Did That Just Happen? AR – Augmented RealityTaylor can help bring direct mail and print to life with the next generation of Tags/2D codes and images. Augmented Reality can add 3D objects and animation to printed products when held in front of a Web camera or smart phone.

• For a demonstration, visit: www.taylorar.com

Other Exciting CapabilitiesAsk us about the other interactive options like…

• PURLs • Snap Tags • RFID • Digital Watermarks • Decoders

A Quick and Easy Response 2D Barcode TechnologyMobile device usage is exploding; interfacing direct mail with smartphones was a logical step. Taylor has the ability to use a variety of applications including 2D barcode readers. These codes can be printed on

business cards, letterheads, mailers, postcards, and other corporate identity products. When scanned with a mobile device, it will launch a URL, a Personal URL (PURL), a YouTube video or anywhere your imagination takes you!

From Fist-Bump to Phone-Bump NFC TechnologyNear Field Communication (NFC) is the latest wave. Instead of scanning a barcode for information, the NFC-enabled chip works simply by tapping the card or stationery to your NFC enabled mobile device. It allows the owner of the card to transfer their contact details and additional rich data to a smartphone simply by holding the card near an NFC-enabled phone.

When Internet marketing was still in its infancy, many pundits predicted online marketing would eventually spell the demise of print and direct mail. They were wrong! Direct mail and print not only remain viable, their ROI continues to rise and outpace email. Corporate marketers wanting to reach customers and prospects, can’t afford to ignore direct mail and print as they continue to examine the trends, explore opportunities and make the most of them. Taylor presents many ways to “bring your print to life” allowing your customers to interact with your marketing message.

Now You see it, Now you don’t Lenticular AnimationLenticular animation is a series of images used together to create the illusion of movement, depth or motion. Some of the effects available are: 3D/Flip/Morph/Zoom /Combinations.

issentials 54 issentials

Download the App at Google Play Store or soon on iTunes. Open the application and move your phone or tablet over the

images and see print come to life!“YOUnique”

Scan this marker to see an augmented reality sample

Scan this postcard to link to www.TaylorDMA.com

Scan this photo to see the 3-D version of a business card