BRM,Session Plan,MMS-A and B - Copy

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BRM session plan


K J Somaiya Institute of Management Studies & Research Vidyanagar, Vidyavihar (E) Mumbai - 400077


Course DetailsProgram

MMS-A&B Div.Faculty Email ID


IIFaculty Contact Number


Faculty NameDr. Shweta DixitStudents Contact Hours3hours/week

(2-3 p.m.: W,T,F)

Course NameBusiness Research MethodsCourse Code

Max Marks100CreditsFull

Course Objectives and OutcomesObjectives:The primary objective of this course is to develop a research orientation among the students and to acquaint them with fundamentals of research methods. Specifically, the course aims at introducing them to the basic concepts used in research. Some other objectives of the course are: To highlight importance of research in management & in decision making processes in business. To develop understanding of the basic framework of research process.

To identify various sources of information for literature review and data collection.

To give exposure of data analysis using software. To develop an understanding of the ethical dimensions of conducting applied research.

Appreciate the components of scholarly writing and evaluate its quality.

Course Coverage/ Topics relevant to the Learning Goals (LG)

Indicate extent to which the same is addressed for each LG

* - Addresses the Learning Goal Barely

** - Addresses the Learning Goal Moderately

*** - Addresses the Learning Goal StronglyUpon completion of the course the students will be able to : Acquire skills to locate problem areas in organizational settings, and plan, organize, design, and conduct research to help solve the identified problems Get conversant with the use of statistical analysis(SPSS, excel) (MK***)

Write and present research reports Develop skills and knowledge to discriminate good from bad research reported in academic, journals and elsewhere.(ML**),(CT***) Interpret data analysis output with using statistical techniques. Work in groups with effectiveness (TO**), (ER*)

Pedagogy/Learning Methodology

Indicative of

Student Activity/ Interaction/ Peer Learning in form of

(Assignments, Quiz,

Group Project,

Group Presentations, etc., ) Primary data based on projects, which students are required to take up in groups. A hands on experience on Excel /SPSS is integral part of the course.

Activities related to primary data collection (nonverbal communication) will be taken up in the class.

Group presentation of the analysis and findings.

Session Plan

Session No.

Topics to be CoveredPre Readings/ Suggested Readings / CasesRemarks

1,2 Introduction to research

Importance of research

Research Process Ethical Issues in Business Research

Reading: Chapter 1: Business Research Methods, Zikmund, CENGAGE Learning.

3, Problem definition and preliminary data gathering

Variables & their classification

Theoretical frameworkReading: Chapter 6: Business Research Methods , Zikmund, CENGAGE Learning

4 Research Design

Exploratory and Descriptive research design

Causal research

Hypothesis generation

Reading: Chapter 12, Business Research Methods , Zikmund, CENGAGE Learning

5 Conceptual and operational definition of variables/parameters

Measurement: Scaling, reliability, validity.Reading: 15 Business Research Methods , Zikmund, CENGAGE Learning

6,7 Scaling techniques and construction of scale and questionnaire Design.

Data- Primary secondary

Survey Research

Qualitative and Quantitative

Ethical issues

Reading: Chapter 8,15: Business Research Methods , Zikmund, CENGAGE Learning

8,9 Sampling techniques

Types of errors Determination of sample size

Activity on sampling techniques and errors How to write a research ProposalReading: Chapter 9,17: Business Research Methods , Zikmund, CENGAGE Learning

10-12Data Analysis Using SPSS: Descriptive analysis

Testing of Hypothesis

ANOVAReading: Chapter 20-22: Business Research Methods , Zikmund, CENGAGE Learning

13,14Data Analysis Using SPSS:

Bivariate Correlation/Regression

Multivariate Regression

Reading: Chapter 23: Business Research Methods , Zikmund, CENGAGE Learning

15 Factor Analysis

Reading: Chapter 24: Business Research Methods , Zikmund, CENGAGE Learning

16 Class test

17-18Project discussion

19-20 Project PresentationsReading: Chapter 25: Business Research Methods , Zikmund, CENGAGE Learning

R10equired Text and Course Material



Other Details

Reference Books:

Business Research Methods

Marketing Research: An Applied Orientation

Business Research Methods Marketing Research-Measurement and Methods

Websites for literature review:

William G. Zikmund,Naresh k MalhotraDonald R. Cooper, Pamela S. SchindlerTull S. Donald,

CENGAGE LearningPearson McGraw Hill

Macmillan publishers

Assessment Criteria

(including continuous evaluation and end term assessment)

Indicate extent of alignment with intended Learning Goals (LG)

- Assesses the Learning Goal Barely

- Assesses the Learning Goal Moderately

- Assesses the Learning Goal StronglyComponentWeightageProgram Specific Goals Assessed *General Learning Goals Assessed *

PSG1( )PSG2 ( )LG1









Class Participation10%

Research Proposal (Questionnaire)10%

Project Presentation


End Term50%

Explanation of the choice of methods for assessment of Learning Goals

This course is more applied in nature therefore, students are motivated to collect primary data and analyze it too.

Learning Goals*1. LG 1(MK) = Management Knowledge

2. LG 2(CT) = Critical Thinking3. LG 3(CS) =Communication Skills

4. LG 4(TO) = Team Orientation5. LG 5(GA) = Global Awareness

6. LG 6(ER) = Ethical Responsibility

Program Specific Goals*PGDM

PSG1(IT) = Integrative Thinking

PSG2(L) =Leadership

PGDM- International BusinessPSG1(EIB) = Expertise in International Business

PSG2(SCGE) =Strategies in Changing Global Environment

PGDM- Financial ServicesPSG1(IFS)=Understanding Indian Financial System

PGDM- Retail ManagementPSG1(ITR) =Integrative Thinking in Retail

PSG2(CS)=Understanding Customer Service

PGDM- ExecutivePSG1(L) =Leadership

PGDM-CommunicationsPSG1(MIC) =Managing Integrated Internal and External Communication

PSG2(IMCP)=Designing Integrated Marketing Communication Plan

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