K J Somaiya Institute of Management Studies & Research Vidyanagar, Vidyavihar (E) Mumbai - 400077
MMS-A&B Div.Faculty Email ID
IIFaculty Contact Number
Faculty NameDr. Shweta DixitStudents Contact Hours3hours/week
(2-3 p.m.: W,T,F)
Course NameBusiness Research MethodsCourse Code
Course Objectives and OutcomesObjectives:The primary objective of this course is to develop a research orientation among the students and to acquaint them with fundamentals of research methods. Specifically, the course aims at introducing them to the basic concepts used in research. Some other objectives of the course are: To highlight importance of research in management & in decision making processes in business. To develop understanding of the basic framework of research process.
To identify various sources of information for literature review and data collection.
To give exposure of data analysis using software. To develop an understanding of the ethical dimensions of conducting applied research.
Appreciate the components of scholarly writing and evaluate its quality.
Course Coverage/ Topics relevant to the Learning Goals (LG)
Indicate extent to which the same is addressed for each LG
* - Addresses the Learning Goal Barely
** - Addresses the Learning Goal Moderately
*** - Addresses the Learning Goal StronglyUpon completion of the course the students will be able to : Acquire skills to locate problem areas in organizational settings, and plan, organize, design, and conduct research to help solve the identified problems Get conversant with the use of statistical analysis(SPSS, excel) (MK***)
Write and present research reports Develop skills and knowledge to discriminate good from bad research reported in academic, journals and elsewhere.(ML**),(CT***) Interpret data analysis output with using statistical techniques. Work in groups with effectiveness (TO**), (ER*)
Student Activity/ Interaction/ Peer Learning in form of
Group Presentations, etc., ) Primary data based on projects, which students are required to take up in groups. A hands on experience on Excel /SPSS is integral part of the course.
Activities related to primary data collection (nonverbal communication) will be taken up in the class.
Group presentation of the analysis and findings.
Topics to be CoveredPre Readings/ Suggested Readings / CasesRemarks
1,2 Introduction to research
Importance of research
Research Process Ethical Issues in Business Research
Reading: Chapter 1: Business Research Methods, Zikmund, CENGAGE Learning.
3, Problem definition and preliminary data gathering
Variables & their classification
Theoretical frameworkReading: Chapter 6: Business Research Methods , Zikmund, CENGAGE Learning
4 Research Design
Exploratory and Descriptive research design
Reading: Chapter 12, Business Research Methods , Zikmund, CENGAGE Learning
5 Conceptual and operational definition of variables/parameters
Measurement: Scaling, reliability, validity.Reading: 15 Business Research Methods , Zikmund, CENGAGE Learning
6,7 Scaling techniques and construction of scale and questionnaire Design.
Data- Primary secondary
Qualitative and Quantitative
Reading: Chapter 8,15: Business Research Methods , Zikmund, CENGAGE Learning
8,9 Sampling techniques
Types of errors Determination of sample size
Activity on sampling techniques and errors How to write a research ProposalReading: Chapter 9,17: Business Research Methods , Zikmund, CENGAGE Learning
10-12Data Analysis Using SPSS: Descriptive analysis
Testing of Hypothesis
ANOVAReading: Chapter 20-22: Business Research Methods , Zikmund, CENGAGE Learning
13,14Data Analysis Using SPSS:
Reading: Chapter 23: Business Research Methods , Zikmund, CENGAGE Learning
15 Factor Analysis
Reading: Chapter 24: Business Research Methods , Zikmund, CENGAGE Learning
16 Class test
19-20 Project PresentationsReading: Chapter 25: Business Research Methods , Zikmund, CENGAGE Learning
R10equired Text and Course Material
Business Research Methods
Marketing Research: An Applied Orientation
Business Research Methods Marketing Research-Measurement and Methods
Websites for literature review:
www.proquest.com www.sciencedirect.com www.emeraldinsight.com
William G. Zikmund,Naresh k MalhotraDonald R. Cooper, Pamela S. SchindlerTull S. Donald,
CENGAGE LearningPearson McGraw Hill
(including continuous evaluation and end term assessment)
Indicate extent of alignment with intended Learning Goals (LG)
- Assesses the Learning Goal Barely
- Assesses the Learning Goal Moderately
- Assesses the Learning Goal StronglyComponentWeightageProgram Specific Goals Assessed *General Learning Goals Assessed *
PSG1( )PSG2 ( )LG1
Research Proposal (Questionnaire)10%
Explanation of the choice of methods for assessment of Learning Goals
This course is more applied in nature therefore, students are motivated to collect primary data and analyze it too.
Learning Goals*1. LG 1(MK) = Management Knowledge
2. LG 2(CT) = Critical Thinking3. LG 3(CS) =Communication Skills
4. LG 4(TO) = Team Orientation5. LG 5(GA) = Global Awareness
6. LG 6(ER) = Ethical Responsibility
Program Specific Goals*PGDM
PSG1(IT) = Integrative Thinking
PGDM- International BusinessPSG1(EIB) = Expertise in International Business
PSG2(SCGE) =Strategies in Changing Global Environment
PGDM- Financial ServicesPSG1(IFS)=Understanding Indian Financial System
PGDM- Retail ManagementPSG1(ITR) =Integrative Thinking in Retail
PSG2(CS)=Understanding Customer Service
PGDM- ExecutivePSG1(L) =Leadership
PGDM-CommunicationsPSG1(MIC) =Managing Integrated Internal and External Communication
PSG2(IMCP)=Designing Integrated Marketing Communication Plan
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