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A short presentation about Brookefields mall coimbatore as a part of street smart exercise

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By R.MANOJKUMAR BALAJI BHUVANESHKUMAR.L DINESH SWARUPIKA

PRESENTATION STARTUP ABOUT MALL CSR ACTIVITY PARKING ARRANGEMENTS REVENUE MODEL BROOKEFIELDS-THE CROWD PULLER MALLs COMPETITOR

CONCLUSION

The idea behind the mall is to bring brands that are non-existent in Coimbatore'. -M.Balasubramanian,Director Brookefields

ABOUT MALL Promoted by Tarapore constructions and Mangal

Trith,Chennai. One of the biggest mall of Tamilnadu next to Express Avenue. Constructed Area- 5,00,000 Sq.ft Leasable area- 2,50,000 Sq.ft Located in the prime location of Coimbatore. Mall has nearly 120 retailers, a food court and a theater with 6 screens.

ABOUT MALL Mall has average foot steps of 20000 in the weakdays

and 40000 persons in the weakends. Mall has 3-tier parking facility to park more than 500 cars and 1000 twowheelers. All National and International brands under one roof. Space for the Theatre is leased out to Sathyam cinemas which is about to open in couple of months. Much needed facility for coimbatorians.

AVERAGE VISITORS IN A DAY90 80 70 60 50 40 30 20

100 10:00 AM 1:00 PM 5:00 PM 8:00 PM 10:00 PM

AVERAGE FOOT STEPSSeries 160000 50000 40000 30000 20000 10000 0 Series 1

STORE CATEGORIESS.NO STORE CATEGORIES 1 2 Apparel Fashion

34 5 6 7

JewelerFootwear Electronics Hypermarket Beauty

FACILITIES 3 tier Parking Facility

Lifts and Escalaters to ease connectivity in Mall ATM A Bank-IOB

A commom atrium for brand building ,events and

other shows Shops-to cater the needs of people of all age group. 3 star lordging facility And much more...

UPCOMMING FACILITIES Theatre- Sathyam Cinemas Food court- Spread over 50000 sq.ft with 20 leading

shops. Odyssey- a 20000 sqft store to cater book and music needs of people. Fun City- Childrens Play arena.

SATHYAM CINEMAS Sathyam Cinemas - the citys first luxury Cineplex. Sathyam Cinemas in Brookefields is set to open by

November 2011. Spanning a total area of 40, 000 square feet Sathyam includes 6 cinema screens and a private dining lounge in each screen It has total seating capacity of 1800 with 300 in each screen.

FOOD COURT Over 50,000 Sqft of space A large food court with 25 counters and 500 seating

capacity

FOOD COURT International and national fine dining and speciality

brands Fine dining gourmet restaurants and coffee shops Food court is currently under construction and will be operational by October 15th. The Ambiance of the foodcourt is Green, fresh with good lighting and is uncomparable to any mall in India.

VALUE ADDED FACILITIES Security Wheelchairs Customer Care centre First aid Battery operated cars

CORPORATE SOCIAL RESPONSIBILITY Giving space in mall for public awareness

programmes. Eg: Pollution free environment and tobacoo free environment. Partnership with oli foundation to plant trees around the mall And many more donations to differently abled people and such homes.

PARKING FACILITY 3 tier Parking It can handle 500 cars and 1000 two-wheelers at same

time. It has separate entry and exit

Brookefields is looking for some land around the

premises to meet out the parking demand.

REVENUE FROM PARKING The mall has about 1 lakh Sq ft of Parking Space. There

is separate tariff plan for Two wheelers and Four Wheelers.S.No Vehicle1 Cars and other Four Wheelers

Cost in Rs10 per hour

2

Two Wheelers

5 per hour

Revenue ModelInvestment for the mall

(recoverable within 4 to 5 years) :: 200croresTotal retailersTotal building capacity Total leasable capacity

:: 120:: 5 lakh sq.ft :: 2.5 lakh sq.ft

Revenue Model(Contd)TWO METHODS OF INCOME ARE: Lease to retailers for 6 years(Rent Basis) Revenue sharing model

Revenue from parking is sufficient for supporting the monthly expenses of the mall

Retailers More than one brand from same groups have opened

up their retails in the mall

All leading brands in the world have opened their

retails . For example vision express , body shop where the raw materials or the finished products are imported from Europe and UK respectively.

MAJOR OCCUPANTSRELIANCE GROUP :: Reliance trendsReliance footprint Reliance living Reliance digital

LANDMARK GROUP:: LIFESTYLEMAX SPAR FUN CITY-A Gaming Arena

RMKV is the largest retailer in the brookefields with 50000sq.ft

BROOKEFIELDS-THE CROWD PULLER LOCATION: Brook fields

plaza is located at the centre of the city in the arterial road connecting the two main roads(Avinashi road and Metupalayam road). The plaza is in proximity to some of the residential and commercial streets in coimbatore(Oppanakara street ,Cross cut road, D.B road ,R.S.Puram).

BROOKEFIELDS-THE CROWD PULLER First of its kind retail project in

coimbatore city They are easily available in facebook and twitter which enhances the relationship between the customers and the mall. Availability of ATM Machines and Wi-Fi inside the mall. Organizing functions on occasions like friendship day ,valentines day ,mothers day attracts people.

BROOKEFIELDS-THE CROWD PULLER Arrival of shops from well known organizations like

land mark group ,sathyam cinemas ,RMKV helps in marketing its other shops. Attitude to hear the querries and suggestions made by the customers

EXAMPLES

CUSTOMER FIRST BEFORE

NOW

MALLs COMPETITOR There is no such arc rival for the mall as it is first of its kind

project in Coimbatore. It is the second largest mall of Tamilnadu with first being

Express Avenue. There are on paper 16 malls constructed in Coimbatore

with quite a few bigger than brookefields. Once the malls on paper are constructed we can predict

huge competition among them.

PROPOSED MALLS IN COIMBATORE Fun Republic, Hopes The Grand Mall ,Peelamedu Xo Mall, Sitra

Presidium Mall Signature mall, Peelamedu TVH Covai centre Martin mall, Koundampalayam Millineum mall

COMPARISION OF BROOKFIELDS WITH UPCOMING MALLSCRITERIA SIZE MULTIPLEX PARKING FLAGSHIP LODGING PROMOTORS FOOD COURT BROOKFIELDS FUN REPUBLIC

5 lakh Sq.ftSATHYAM CINEMAS

5 lakh Sq.ftFUN CINEMAS

500 CARS AND 1000TWO WHEELERS RMKV

200 CARSSHOPPER SHOP NOT AVAILIBLE ZEE PVT LTD

70 ROOMSMANGAL TRITH AND TARAPORE CO

20 COUNTERS

15 COUNTERS

CONCLUSION The mall which is operational from last year has been

favorite hangout for the people of coimbatore. The mall has every potential to be the position as it is

today. With many malls being constructed the Brookefields USP

makes it a better place to chill out. More over at least till the Fun Republic is opened

Brookefields is the Solo market leader in the city.

THANK YOU