Work Examples Work Examples

Bryan O’Loughlin Bryan O’Loughlin

Client: Seattle ChocolatesProduct: Devil’s Delight (Halloween) Bar

Engagement Rate: 62%Engagements: Follows: 45 Retweets: 296 Replies: 39 Favorites: 436 Clicks: 89,000 eCPE: $0.05Impressions: 142,000

Insert “munchies,” joke here.

sweet on social. Here are a few examples of my work from facebook & twitter.

I am responsible for the images and copy of the ads presented.Patty Sage Stewart digs my work, and you should too.

Louisville, KYLanding page

Lexington, KYLanding page.

A sign of things too dumb. If you’re from the Cincinnati area you are probably familiar with Tire Discounters’ iconic copy signs. I’ve included a few of my contributions as a copy-sign-writer. Some of the executions were used in a digital space and others were implemented outside of stores.

Reach: 25,285Clicks: 1,030Unique Click-Thru Rate: 3.67

Reach: 43,060Clicks: 1,090Unique Click-Thru Rate: 1.93

Reach: 16,834Clicks: 877Unique Click-Thru Rate: 4.43

Objective: Acquire more facebook fans for Tire Discounters using a variety of messaging strategies and targeting options. I am responsible for the copy, images, scheduling, targeting and boosting of the ads.

Results: Over the course of a three-week campaign these three posts garnered the following statistics:

total likes: 2,875impressions: 182.503unique click-thru rate: 2.906%

All Regions

Cincinnati, OHLanding page.

This option was implemented and can be seen in a TD bathroom near you.

Alternative option for the lobby area.

Chillicothe, OH(the original capital of Ohio.)

Tire Discounters Bathroom RebrandDuring my time with Brandominium I wrote copy for several in-store promotional materials. For this project, the objective was to rebrand Tire Discounters’ bathroom area. The goal was to be consistent with the brand voice and maintain a humorous tone. Take a pee peak.

TDTVThese pieces are from an ongoing project for which I was responsible. The task was to create a presentation for projection on the televisions in the lobby of Tire Discounters’ stores. The solution: TDTV. I have included a few slides from the more-than 40 slide presentation.

Each month I updated the presentation with new images and copy to highlight seasonal reminders and new deals or promotions. I created the original presentation and used it as a base for each month’s updates. Upon client approval the presentation was distributed to Tire Discounters’ stores and looped on the televisions in the lobby. I am responsible for all of the body copy and design.

various creative musings& projects

INCLUDED SERVICES OUR PRICE THEIR PRICE*

FREE ALIGNMENT $79.99

MOUNTING & INSTALLATION $76

NITROGEN INFLATION $28

LIFETIME BALANCING $320

LIFETIME VALVE STEMS $12

LIFETIME ROTATION $160

TOTAL: $0.00 $675.99

FREE

INCLUDED

INCLUDED

INCLUDED

INCLUDED

INCLUDED

WITH PURCHASEOF 4 TIRES

We employ ASE certi�edtechnicians

Exp. 12/31/2014

Valid up to 5 qts. Some vehicles may require additional qts. Additional charges may apply if additional qts or special filters are required. Cannot be combined with other offers or discounts. Shop fee & tax not included. Expires 12/31/2014

Regularly $44.99

Meets stringent dexos1 requirements. Valvoline MaxLife® NextGenTM Semi-Synthetic Recycled Oil

Oil Change & FilterOil Change & Filter

$2999* Coupon Code

VAD91XCCA

Exp. 12/31/2014

$50 OFF a set of four Bridgestone tires

Cannot be combined with any other offer or discount, except for other Bridgestone manufacturer’s rebates. In stock only. No carry-outs. Not available for all vehicles. Qualifying Product Only. Expires 12/31/2014

Coupon Code

BSD05XCCA

COME DO YOUR TD DANCEWITH US ANYDAY!

out the door with more

it all adds up to greater value for your dollar!

WE MAKE YOUR TIRES

LAST LONGER

INCLUDED SERVICES OUR PRICE THEIR PRICE*

FREE ALIGNMENT

TOTAL: $0.00

MOUNTING & INSTALLATION STANDARD

LIFETIME BALANCING STANDARD

LIFETIME VALVE STEMS STANDARD

LIFETIME ROTATION $160STANDARD

STANDARD

NITROGEN INFLATION

$80

$676

$76

$320

$12

$28STANDARD

*"Their Price" estimates are based on 4 tire purchases, average competitor charges and a tire life of 40,000 miles with servicing every 5,000 miles.

WITH PURCHASE OF 4 TIRES

Cincinnati Bengals Yearbook AdThis piece is currently running in the Cincinnati Bengals’

yearbook. I am responsible for the headline copy.

“Car Care for Dipsticks,” was a YouTube Series developed for Tire Discounters. The series was intended to provide helpful car care tips to the average joe. The project never came to fruition but I was responsible for the namesake.

Introducing Mentos NOW Mints, an intense cooling mint that delivers serious breath freshening results. These mints are smooth & flavorful on the outside with strong cooling power on the

inside.

From the makers of the original chewy mint comes the latest innovation in breath refreshment that gives you confidence to face whatever comes your way. NOW, make an impression that lasts &

lasts (& lasts). These sugar-free mints come in a sleek tin package and are available in 4 fresh flavors:

Peppermint, Wintergreen, Spearmint and Orange.

*0.98 OZ (28g) tin for $1.99

All other Mentos products will still be available.

Mentos NOW Mints Concept Copy The following piece is concept copy for Mentos NOW Mints, a product developed by Perfetti Van Melle that will be released in 2015. This concept copy will be used in testing and research to determine the viability of the product and what the consumer message could look like. This

is freelance work that I completed for Perfetti Van Melle during October of 2014.

Sea Spray

Whispering Wheat

Blue Slate

FrostedMulberry

endlessly inspired.NSAC 2013 - GliddenChallenge: Utilize traditional and non-traditional media channels appropriately in an attempt to position Glidden Brilliance Collection as a quality and affordable brand in the mind of consumers. Drive consumers to purchase the Glidden Brilliance Collection that is sold exclusively at Walmart.

Solution: An advertorial that I created to run in targeted magazines during our campaign. Our print campaign used an advertorial to cultivate a more authentic connection with the target audiences. The decision to create an advertorial was based on the insights of our research. Our campaign creative was designed to build awareness and drive traffic to MyColortopia.com and the Glidden mobile app. The ad’s aesthetic highlights the use of Glidden’s exclusive “MyColortopia,” website. On the website a user can upload a picture and use the, “My Image Inspiration,” tool to find Glidden paint options that match the colors in the photo. Thus is the idea behind the creative aesthetic utilized in the campaign. It is easily modified to tailor to necessary target audiences and the publication in which it is dispersed. I was responsible for design and copy. The creative aesthetic is consistent with that of each component of our campaign.

Result: Although this campaign was spec and was not published, it was a crucial part of our campaigns book and presentation. Our efforts earned us the District 5 National Student Advertising Competition championship, and a trip to Phoenix for AdMerica 2013 to compete with the other national finalists.

Gibson BillboardsI created the following billboard executions as part of my curriculum during my undergraduate study at University of Kentucky.

Challenge: Create new bilboard executions that perpetuate the message or idea of a pre-existing and Obie-award-winning campaign.

Solution: The billboard designs I created fit the theme of the campaign that was originally used. The campaign I chose draws a parallel between a powerful yet seemingly unrelated image and a Gibson guitar. When the unrelated image is juxtaposed to the Gibson guitar, a parallel can be drawn between the two. The guitar embodies the spirit of the image displayed. I am responsible for the copy and design of my executions. My executions include text in order to resonate with consumers easily.

Result: This project is spec and was not published, although I recieved exemplary marks for my efforts.

2001 - Obie Gold - Carmichael Lynch 2012 - Spec - Bryan O’Loughlin

Goldfish Print Ads

I created the following print ad executions as part of my curriculum during my undergraduate study at University of Kentucky. I am responsible for all of the copy and design of these ads. These ads are spec and were not published.

Challenge: Choose a pre-existing campaign and decipher the unique selling point of the product that is promoted by the ad. Draft two new print ad executions that logically fit into the overall campaign for the brand. The ads must be appropriate for the same audience targeted for the initial ad. Each ad should have no less than 40 words of copy and no more than 70.

Solution: The original ad (unavailable) emphasizes the positive, healthy aspects of Goldfish snacks. My executions continue to perpetuate the idea that Goldfish is a convenient and healthy alternative to sweets or snacks that require preparation. Each ad also emphasizes the all-natural ingredients used to make Goldfish snacks. The ads are targeted at the primary reader of “Parenting,” magazine. I used the MRI+ tool, “Mediamark Reporter,” to draft an audience profile for the typical reader of “Parenting,” magazine, and I tailored my ads accordingly.

Result: This project is spec and was not published, although I recieved exemplary marks for my efforts.

Client: Pepperidge Farm (Goldfish)

Acting natural is easy when you’re 100 percent authentic. Gold�sh snacks are made of 100 percent real ingredients. That’s right, no arti�cial preservatives or added �avors. Our bold �avor and ability to maintain our reputation as a healthy, trans-fat free alternative to other snacks is what separates us from all the other �sh in the sea.

Gold�sh have been droppin’ jaws since 1962, naturally. All puns intended.

Amidst a sea of sugary, preservative-�lled snacks, it can be hard to �nd a treat that is as healthy as it is tasty, but Gold�sh are just that. With real cheese baked into each cracker, you don’t have to worry

about the authenticity of this after-school special. Quality by the handful since 1962.