41
BUILDING BETTER MARKETING

Build better marketing

Embed Size (px)

DESCRIPTION

Presentation on Sitecore partner day 2011

Citation preview

Page 1: Build better marketing

BUILDINGBETTER

MARKETING

Page 3: Build better marketing
Page 4: Build better marketing
Page 5: Build better marketing

OLD COMMUNICATION

ADVERTISING AND OTHER CRAP

Page 6: Build better marketing
Page 7: Build better marketing
Page 8: Build better marketing

THISIS

NOTWORKING

Page 9: Build better marketing

Broadcasting:1% Fun

2 % Relevant97% Crap100% Not asked for

Page 10: Build better marketing
Page 11: Build better marketing

... and the world willbe different

Page 12: Build better marketing
Page 13: Build better marketing

POWER TO THE PEOPLEIT IS THAT SIMPLE

Page 14: Build better marketing

The new generation of marketing is all about understanding and respecting the power of the user

Page 15: Build better marketing

The new generation of marketing is all about understanding and respecting the power of the user

Page 16: Build better marketing

Users experience technology democratization which give them the power over:

MEDIA

TIMETOOLS

INFORMATION

Page 17: Build better marketing

TIME

Page 18: Build better marketing

TOOLS

Page 19: Build better marketing

INFORMATION

Page 20: Build better marketing

MEDIA

Page 21: Build better marketing

A SOLUTION?SURE, BUT IT’S NOT EASY

Page 22: Build better marketing

We need to deliver value through our marketing.

Or even easier:

We need to deliver value. Period.

Page 23: Build better marketing

If the goal always is to help our users,

even when we don’t understand how we will benefit from it,

we will benefit from it.

Page 24: Build better marketing

Built the marketing in to the product.

Make it so good that you don’t need bad marketing.

Page 25: Build better marketing

We focus on these areas:

Page 26: Build better marketing

Without With

Page 27: Build better marketing

Without With

Best price, I

promise

Page 28: Build better marketing
Page 29: Build better marketing
Page 30: Build better marketing
Page 31: Build better marketing
Page 32: Build better marketing

Without With

Page 33: Build better marketing

Without With

Page 34: Build better marketing
Page 35: Build better marketing
Page 36: Build better marketing

Without With

Page 37: Build better marketing

Without With

Page 38: Build better marketing
Page 39: Build better marketing

In a world of total transparency...

that is damn e!cient...

and where users havea constant conversation...

Page 40: Build better marketing

...it is better to be good

than trying to convince people that you are good